<human>:  What kinds of strategies do businesses use to improve customer loyalty?
<bot>: Businesses use various strategies to improve customer loyalty such as providing excellent customer service, creating loyalty programs, offering personalized promotions and discounts, flexible payment options, and regularly rewarding loyal customers. They may also use digital marketing strategies like email marketing, content marketing, and social media marketing to better engage with their customers and build loyalty. Additionally, businesses may engage in cause-related marketing to position themselves as a socially responsible organization, which may contribute to a stronger customer loyalty.