<human>:  What are some tips for writing a powerful cover letter?
<bot>: 
1. Research the company to set a tone that is more tailored to the company’s culture, mission and values.
2. Make it concise and focus on your most relevant qualifications.
3. Keep the text succinct and include clear examples of how you match the criteria the employer has outlined in their job description.
4. Ensure the language is professional and choose words that are strong, positive and dynamic.
5. Personalize the cover letter, include a call to action and make sure to proofread for any typos or errors.
6. Use industry-specific keywords and highlight your successes that make you stand out from the competition.
7. Stay away from clichés and other generic language.
8. Avoid apologizing or making excuses; keep the tone confident and professional.
9. Mention any skills and qualities obtained from past jobs and how they can also be relevant for this position.