<human>:  Would Carolina Reaper decrease sales if added to all US salsa?
<bot>: Yes, adding Carolina Reaper to all US salsa would probably decrease sales. Carolina Reaper is a very hot pepper, and most people do not like very hot foods. On average, Americans prefer milder salsa than Europeans. The Carolina Reaper is the hottest pepper in the world. The Carolina Reaper is rated as 2,200,000 Scoville Heat Units, so it is very hot pepper.