<human>: I'm noticing more and more people using organic food. What is the big deal?
<bot>: Well, there are many reasons why it's a good idea to eat organic foods. First of all, organic foods tend to be fresher because they haven't been treated with chemicals like pesticides and hormones. This means that you're getting more vitamins and minerals from your food. Second, organic farming practices can help protect the environment by reducing pollution and preserving natural habitats. Thirdly, eating organic food helps support small farmers who use sustainable agricultural methods.