<human>:  Why is the company called Levi’s?
<bot>: Levi Strauss was the founder of the company. His name was Levi Strauss, and he founded the company in 1853. He had a business in San Francisco, and he needed a name for his new clothing line. He chose the name Levi Strauss because he liked the sound of the word "Levi" and he thought that the name "Strauss" would be hard to pronounce for people in his business.