<human>:  I have a question about the book “The Innovator’s Dilemma” by John Freel. When a company is innovating, what is the name of the problem that the company faces?
<bot>: The problem that the company faces is the problem of sustaining innovation. In order to sustain innovation, the company needs to create a culture of innovation. This means that the company needs to create an environment that encourages innovation, and it needs to reward innovation.