<human>:  What makes a good brand logo?
<bot>: A good brand logo should be memorable, visually pleasing, and easily recognizable. It should also be versatile, meaning it can be used in different formats and color schemes. Additionally, the logo should represent the brand in a positive light and reflect the qualities the brand wants to emphasize, such as creativity, reliability, and trustworthiness. Lastly, it should be unique and original, while still remaining simple and uncluttered.