<human>:  What are the most important digital marketing strategies for a small business?
<bot>: The most important digital marketing strategies for a small business include: creating and optimizing a website, engaging with customers through social media, utilizing email marketing, creating search engine optimization (SEO) campaigns, running pay-per-click (PPC) campaigns, and developing content marketing campaigns. Additionally, making sure the business is leveraging local search, assessing analytics and website performance, and implementing remarketing strategies are all essential elements of digital marketing.