<human>:  What are the steps to creating a successful marketing plan?
<bot>: 
1. Research your audience and develop a customer profile 
2. Develop a goal and objectives
3. Set a budget and timeline 
4. Research tactics, such as digital and traditional marketing methods 
5. Create a strategy and plan
6. Focus your message and create a unique voice
7. Utilize metrics and analytics to measure success
8. Analyze and evaluate progress against goals