<human>: What are the most common mistakes that people make when trying to improve their SEO?
<bot>: The most common mistake people make when trying to improve their SEO is not focusing on creating high-quality content. They may also fail to use keywords and phrases strategically, neglecting to optimize titles, meta descriptions, and URLs. Additionally, they may not take advantage of social media platforms such as Facebook and Twitter for promoting their website. Finally, they may not have a well-structured website with an easy navigation system.