<human>:  Why is it called the ‘Media Lab’?
<bot>: It was founded in 1985 by Nicholas Negroponte, who was inspired by the Media Lab at Xerox PARC. The name “Media Lab” comes from the fact that it was originally focused on research in the area of interactive media. In the late 1990s, the Media Lab began to focus on technology and the impact of technology on society.