<human>:  I have a question about the book “The Innovator’s Dilemma” by Robert Bacon. When a company is threatened by a new technology, what is the best way to respond?
<bot>: The best way to respond to a new technology is to embrace it. Invest in research and development, and try to understand the technology and its potential. This will help you to stay ahead of the competition and ensure that your company is prepared for the future.