<human>:  What is the best way to use Google Ads to increase my website's traffic?
<bot>: The best way to use Google Ads to increase website traffic is to create targeted campaigns that focus on relevant keywords. You should also consider adding negative keywords to prevent your ads from being shown for irrelevant search queries. Optimize your ad copy, set realistic budget limits, and track your results over time to see which campaigns are working and which are not.