<human>: Can you succinctly summarize the text in 1-3 sentences?

My parents together have run a small tutoring school in a suburban area of NY for about 15 years. Good times were had in early times and we were doing quite well. Now not so much-to the point that I'm actually a little worried for us. My parents actually sat me down and told me that they might need to borrow some money in the near future (I'm recently graduated) - something which tells me the situation is dire as they would usually be much too proud to ask for such a favor.

I got my inspiration for this post from another Reddit post (I can't find which one, but it was about a dad's storage company).

I've set up a better looking website for them. I've encouraged a Twitter/Facebook presence. But there's only so much I can do. Any ideas?

The main problem is that Kaplan and Princeton Review run the whole tutoring/testprep biz here and can afford to charge much lower rates than we can to students. They'll say, charge $250 for a SAT course, and we, being much smaller and having higher rent and the such, could only compete as low as around $500-600, or we'd start hitting heavy losses. These are just numbers off the top of my head but it's something like that. We also just don't have the brand value, parents think of SAT Tutoring, and think of only Kaplan and Princeton review.

Any ideas would be much appreciated. Thank you.
<bot>: my parents' local testprep school is getting spanked by national brands like Kaplan and Princeton Review, while our rent keeps getting higher and our student base smaller.