<human>: Sites like UpWorthy and Buzzfeed seem to have cracked the code to "virility" and are using it to make what is often completely mediocre content reach far more people that it probably deserves to. Previously content that "went viral" was either incredibly important or incredibly entertaining. But now sites like UpWorthy editorialize titles so the headline itself is saying "trust me, you should share this" while the content itself might say something else entirely, but it seems to work.

I blocked content from UpWorthy on my social media accounts weeks ago, but the problem doesn't stop there.

Because search engines are placing more importance on the social popularity of content links seem to be assigned a false sense of importance based on popularity.  A few days ago I performed a search for "how to heat your house," which seemed like a good general starting point for doing research on home heating systems. Instead, the first 8 matches were the stupid video about heating your home with a couple of tea candles and a terra-cotta pot that's been cycling through Facebook.  Really Google?

Anyway I was curious if I'm the only individual who has a general knowledge of SEO and social media who is annoyed by this practice.  To me it's gaming the system in a very successful, but damaging way.

Summarize the given text in a few sentences.
<bot>: I think sites like UpWorthy artificially create virility and I think it's making the web a worse place. Just wondering what others think.