<human>:  I am starting a small business, what are the essential steps to get started?
<bot>: 
1. Do research and make sure there is a market for your product or service.
2. Write a business plan and decide on the structure of your business.
3. Secure funding and determine your capital needs.
4. Obtain permits, licenses, and insurance.
5. Choose a business location.
6. Get your business off the ground and market your product or service.
7. Monitor and evaluate your performance regularly.