<human>: Can you give me the gist of the text in a nutshell?

I'm working on a project in a "business and future of journalism" class and I'm trying to come up with some innovative ways of generating traffic and, to a lesser extent, managing content. The internet comment section on pages like CNN.com are... fucking horrible to say the least (If you want to stare into a hellsmouth check out azcentral.com). My understanding is that efforts to moderate these sites have been met with unmitigated failure. Some have opted to shutdown comments altogether. My feeling is that a comments section are something a news org should have. Both because it fosters a sense of community and because it helps the news org get a feel for their audience. 
In contrast, reddit creates a vibrant community that keeps the stupid to a minimum. It has its problems but if every comment page looked and sounded like reddit I would be a happier man. From a news org perspective I see the "reddit model" as having a number of significant points in its favor: 
1. Low cost for a great deal of moderation. Some of that is via designated moderation, most of that is through the invisible hand of the hivemind. 
2. Strong community. Redditors think of themselves as part of a larger group and they care about what's going on with other redditors. News orgs would kill for that kind of community involvement.
<bot>: Would a reddit style comment management system work for an individual news org as well as it works for a content aggregator.