<human>:  How does Google Analytics work?
<bot>: Google Analytics is a tool that helps you measure and understand how visitors interact with your website. It tracks and reports on website traffic data, including page visits, bounce rate, conversions, and more. It gives businesses important insights about their website audience, their marketing performance, and their overall online presence. Google Analytics works by tracking source data, such as user activity on your site, as well as demographic data, such as age, location, device type, and more. The data is collected and then analyzed to provide actionable insights about the website and its visitors. With the data from Google Analytics, businesses can make more informed decisions about their digital marketing strategies, create targeted campaigns, and improve their website experience for better results.