<human>:  How important is social media in job search?
<bot>: Social media has become increasingly important in job searches, as it provides employers with the opportunity to gain insight into a potential candidate's character and background. Many job postings are now listed on social media sites, and employers often use social media to review applicant's profiles and experiences. Social media can also be beneficial for job seekers, as it can be used to make connections and build relationships with employers and recruiters.