<human>:  What is the best strategy for marketing a small business?
<bot>: The best strategy for marketing a small business depends on the type of business, the budget and the goals of the company. However, some of the most common strategies that can be used are: creating a solid online presence and building relationships through social media, online advertising, gaining publicity through press releases, word-of-mouth marketing, influencer marketing, optimizing content for search engine visibility, establishing partnerships with local businesses, attending events and tradeshows, running promotions and giveaways, and using email to nurture leads.