<human>:  Can you help me understand social media marketing?
<bot>: Sure - social media marketing is the process of creating and managing content on social media platforms in order to reach and engage a target audience. It involves developing a strategy, creating content, and executing the plan to generate leads, drive traffic, and increase sales. Key components of social media marketing include listening to trends and conversations, monitoring your brand’s presence, engaging with customers, and leveraging paid media when appropriate.