<human>:  How can I promote a small business online?
<bot>: To successfully promote a small business online, there are several steps you can take. First, create a website or blog and use social media to create exposure and drive site visitors. Make sure the content you share on these sites is engaging, relevant, and easily accessible. Second, use search engine optimization (SEO) to get your business seen on search engine result pages. This includes optimizing your webpages and blog posts with targeted keywords and adding links to your website on other online sources, like directories and other popular websites. Third, try paid advertising, such as Google Adwords, Facebook Ads, and other forms of online marketing. Lastly, take advantage of influencer marketing by reaching out to influencers in your industry and encourage them to promote your business.