<human>:  Explain what a blog post should include
<bot>: A blog post should include a headline that captures the interest of the reader, content that is well-researched, relevant, and informative, and finally, a call to action that encourages the reader to take action. The post should be written in a conversational tone, using simple language that will be easy to understand, and should include any images or graphics that can help illustrate the content.