<human>:  When did Aveda start and where are they based?
<bot>: Aveda was founded in 1978 by Horst Rechelbacher. He was born in Germany and studied to be a hairdresser, and then he moved to New York City to work as a hairdresser. He had an epiphany when he realized that many of his clients were women who were unhappy with the hair care products they were using. He decided to create his own products that would be better for their hair, and he started his business in a garage in New York.