<human>:  When did the Muscle Shoals Sound start?
<bot>: The Muscle Shoals sound was developed in the 1960s. It was created by recording artists like Aretha Franklin, Wilson Pickett, and Otis Redding at a studio in Muscle Shoals, Alabama. Muscle Shoals is a town in Alabama that was named after a Native American word meaning "place of the shad." The name comes from the abundance of shad fish that once lived in the area.