<human>:  Why is the company called Levi’s?
<bot>: Levi Strauss was the founder of the company. He had a vision for a pair of pants that would be durable enough to withstand hard work and wear and tear, but also comfortable enough to be worn while working. He created a process to sew the pants together using a special technique, and he also patented the process. This is why the company is named after him.