<human>:  What digital marketing strategies should I be using in my business?
<bot>: The success of any digital marketing strategy will depend on your business and industry. In general, you should consider using content marketing, social media marketing, search engine optimization (SEO), email marketing, and paid advertising as part of your digital marketing strategy. The goal should be to create an effective mix of activities that will reach the right audience, engage them with relevant content, and drive qualified leads to your business.