<human>:  How has social media impacted business over the past few years?
<bot>: In the past few years, social media has had a tremendous impact on businesses, both large and small. Over the past decade, the use of social media platforms such as Facebook, Twitter, Instagram, Snapchat, and YouTube have grown exponentially, allowing businesses to reach a larger and more engaged audience. Companies have had to adapt to the changing digital landscape, utilizing social media tools to reach new customers, generate leads, and build brand recognition and loyalty. Social media has significantly enhanced the ability of businesses to communicate with their customers, providing real-time customer feedback, improving customer service, and driving sales. In addition, social media offers an effective and powerful platform for businesses to promote their products, services and brand awareness. The impact of social media on the business landscape is undeniable and continues to show strong growth and potential years into the future.