<human>:  What are the pros and cons of franchising a business?
<bot>: 
Pros of Franchising a Business:
 • Reduced risk - When you open a franchise, there is less risk to you as an owner as the franchisor provides a pre-determined set of procedures and rules that you must follow.

Cons of Franchising a Business:
 • Loss of Control - As a franchisee, you are following established procedures and must stick to the rules set by the franchisor.