<human>:  What are the important elements of a press release?
<bot>: The important elements of a press release include a headline, summary, body, boilerplate, contact information, and a call to action. The headline should be attention-grabbing and include keywords that are related to the press release topic. The summary should be brief, succinctly summarizing the main points of the press release. The body should include the main information in detail, including who, what, when, and where. The boilerplate should be a short description of the issuing organization to provide context. The contact information should include a name, email address, phone number, and website link. Lastly, a call to action should be included to prompt readers to take an immediate action.