<human>:  What are the benefits of customer segmentation?
<bot>: The benefits of customer segmentation include increased targeting of marketing and individualized customer service, improved customer retention and loyalty, better positioning of products and services, and improved operational efficiency. Segmentation can also help to identify opportunities to upsell and cross-sell products and services. Finally, customer segmentation can help businesses to better understand their customers, allowing for a more meaningful dialogue as customers journey along their customer journey with the respective brand.