<human>:  What are the key steps to creating a successful marketing plan?
<bot>: The key steps to creating a successful marketing plan are: 1) Define your target audience, 2) Set objectives and goals, 3) Research your market, 4) Define your unique selling points (USPs), 5) Develop a marketing strategy, 6) Determine your budget and timeline, 7) Implement your plan, and 8) Measure, evaluate, and adjust.