<human>:  What trends are emerging in professional photography?
<bot>: The emergence of digital photography and the convenience of editing tools has revolutionized the way professional photographers work. One major trend is the increasing popularity of aerial photography, achieved via drones and other aerial vehicles. The use of filters, texturing and vintage-style effects has also become more commonplace among professional photographers. Social media also greatly influences how photographers share and market their work, leading many to focus on creating visuals that stand out in a busy online environment. Finally, more photographers are turning to magazine-style storytelling, using photography to tell multi-layered stories and create captivating visual narratives.