<human>:  I'm starting a small business, but I don't have a lot of experience with Internet marketing. What tips can you give me on promoting my site?
<bot>: First, it is important to make sure that your website is optimized for both search engines and potential customers. As part of that, make sure your content is keyword-rich, your design is attractive, and your navigation is easy to use. Additionally, you can consider leveraging various advertising tactics such as pay-per-click campaigns, social media advertising, and email marketing. Also, consider optimizing for local SEO through services like Google My Business and taking advantage of user reviews to build buzz and customer trust. Finally, you can look into creating content marketing campaigns, such as blogging, videos, tutorials, and more, to generate more organic traffic. By implementing a comprehensive digital marketing plan, you should be able to promote your small business online.