<human>: Can you condense the text into a few key points?

So this guy who I really liked and have been friends with for a few years really led me on. I gave him an ultimatum after he kept making excuses for various different things. I ended up basically asking him if this was ever going to happen between us or not and he said that it wasn't. I was not impressed.

I thought that perhaps, after that he would back off on contact or whatever.

But he's continued to act as if nothing has happened and has kept flirting and talking about 'our future' and how much he wants us to be together.

Dude, you just told me that was never going to happen. Does he think I'll just forget that conversation happened? What is he trying to acheive here, I've made it clear I'm taking a step back from him and I won't be engaging with that idea anymore.
<bot>: Led on, guy practically admitted he led me on but he continues with the 'lead on' behaviour. What is he doing?