<human>:  How do I write a press release for my new product launch?
<bot>: Writing a press release for your new product launch involves researching your target audience and the media outlets they use, crafting a clear message, and then creating a strong headline that captures the attention of readers. You should focus on the unique features of your product and explain why it's a valuable and innovative solution. Start by providing a brief overview of your product, then list the key features in detail. Be sure to include why your product is different from others on the market, and why it’s relevant to the current market. Finally, wrap up your release with the basic contact information for where to purchase or learn more about the product.