<human>:  What are the five principles of marketing?
<bot>: 
1. Understanding the target market: Identifying the target customers and their needs is crucial in order to build successful marketing strategies.
2. Positioning: Choosing where a product or service should be placed within the marketplace relative to the competition.
3. Promotion: Strategically communicating with target customers to drive sales.
4. Pricing: Determining the best pricing options for both the customer and business.
5. Distribution: Developing efficient and effective methods for distributing products or services to the target audience.