<human>:  What was the name of the march?
<bot>: The march was held on August 28, 1963 in Washington, D.C. The march was organized by Martin Luther King Jr. and the Southern Christian Leadership Conference, and was held to protest the policies of the Kennedy administration. The march was also a call for an end to segregation and discrimination in the United States. The march began at the Lincoln Memorial, went down the National Mall, and ended at the Washington Monument.