<human>:  How can I build a relationship with customers on social media?
<bot>: 
1. Start by connecting with your customers on a personal level. Respond to comments in a friendly and timely manner, and use positive language and humor when appropriate.
2. Create content that is engaging and relevant to your customers and share it regularly. Invite customers to follow you and interact with your posts by asking questions, hosting polls, and other activities.
3. Leverage customer reviews and feedback to create better customer experiences. Respond to customer reviews and feedback in a timely and professional manner, and thank customers for their business.
4. Monitor social conversations related to your industry and offer helpful advice when appropriate.
5. Share customer stories that showcase your product or service.
6. Run social media campaigns and promotions designed to reward customers for their loyalty and engagement.