<human>:  I recently started a small business but I don't have a lot of capital to start. What are some things I can do to keep my costs low?
<bot>: One way to keep your costs low is to think about what specific services you are offering, and look for ways to streamline them. You can also consider working with freelancers or virtual assistants instead of hiring staff, or look for ways to offer services for free or at discounted rates. Additionally, you could explore selling products online, thereby avoiding many of the costs associated with running a physical store. Finally, you can try to keep up with the latest technology trends, both to help optimize any systems you have in place, and to benefit from services like cloud computing that can help reduce costs.