<human>: Can you condense the text into a few key points?

Context: I'm in college, not taking summer classes. Through family, I've been handed a business opportunity that involves selling a tech related product to hospitals, large educational institutions, shopping centres, etc. In a nutshell, the company wants someone overseas (I'm a international student) to put together a "presentation" for their company.

My question is this: When IT people look through brochures or whatever, what is it that they look for? What do people want to see in a product? This isnt like a solar panel; I cant just straight up say "Its going to save you $X over Z years", its more of a information related tool. I've never attempted anything like this before so I'd like to hear any opinions on what it takes to sell something, specifically making an interesting "something" that I can send off and spark interest in potential clients.
<bot>: What does it take to make a product aimed at large institutions worth buying? What do they look for? Tips, anything would be appreciated.