<human>: What are some of the best ways to make my website more search engine friendly?
<bot>: 
1. Optimize your titles and meta descriptions – ensure that they accurately describe the content on your page, so that it is easy for users to find you in search results.
2. Use relevant keywords throughout your site – include them naturally within text, headings and image alt tags.
3. Make sure your website is fast loading – Google likes websites with a fast load time.
4. Include relevant internal and external links – backlinks from other authoritative sites will help improve your ranking in search engine results.
5. Improve your website's usability – create clear navigation paths, use descriptive page names and labels, and keep pages short and concise.
6. Utilize schema markup – this helps search engines understand the content on your website better and increases its visibility in search engine result pages (SERPs).