<human>: Okay, the sort of the long of it is about ten years ago I decide to blend two of my hobbies together - jeeps and photography.  I slowly built up a niche business in my area (PA) where I cover 4x4 events, shows, etc. I was recently made aware of someone who has an uncomfortably similar business name, logo, etc.

My facebook page: [4Low Digital Labs] - [My logo](

Their facebook page: [4LOW Photography] - [Their Logo](

While different, there is the similar prominence of the straight on view of the lens aperture and the usage of the "4low" terminology.  I spent a long time doing research into business names and logo design and I know for a fact these guys weren't around back in 2002 when I started the ball rolling or in 2008 when things started to really take off for me.

I want to give them the benefit of the doubt and say they are not trying to maliciously rip off my idea, logo, etc. **However, is this something I should be worried about and should I hire a lawyer draft up a cease-and-desist letter?**  Is it really worth it? Do I have a leg to stand on, or should I just let it go.

FWIW they are in FL and I am 1,000 miles away in PA.  I don't suspect they are *direct competition*, but it was brought to my attention by someone who I have done some work with and a few friends and clients have mentioned it now that I said something.

Can you condense the text into three sentences or less?
<bot>: Found someone with a very similar DBA name/logo as what I use for my photography side-business.  Is it worth drafting a cease-and-desist letter or should I just leave sleeping dogs be?