post-trump ad world: as the world comes to grips with the surprise triumph of president-elect donald trump, advertisers are wondering if they<u+2019>re also out of touch with the economically frustrated, anti-globalization voters in rural america who powered his victory, reports cmo today. while some marketers have come to the conclusion that their data isn<u+2019>t telling them everything they need to know, others wonder if they<u+2019>ve been spending too much time in their own heads, where aspirational messaging typically means showing people a ritzy life on the two metropolitan coasts, particularly in l.a. and new york. <u+201c>every so often you have to reset what is the aspirational goal the public has with regard to the products we sell,<u+201d> said mccann worldgroup ceo harris diamond. the solution, he said, is moving toward more of a local agency structure around the world. in the u.s., 72andsunny<u+2019>s plan is to look for people from more rural areas. a diversity hire <u+201c>can be a farm girl from indiana as much as a cuban immigrant who lives in pensacola,<u+201d> said ceo john boiler. taking action: facebook ceo mark zuckerberg late friday explained new steps the social network will take to combat fake news , reports the wall street journal. the company plans to rely on technology to classify misinformation, make it easier for users to report fake stories and work with third parties that can assist with fact-checking, mr. zuckerberg said in a post on the site. facebook is also exploring a product that would attach warnings to articles that users or third parties already flagged as false. mr. zuckerberg<u+2019>s comments seemingly acknowledged the seriousness and complexity of the issue, while attempting to quell the ongoing criticism of the role fake news on facebook may have played in the election of donald trump . washington post media columnist margaret sullivan writes that mr. zuckerberg should go a step further and hire an executive editor . jeff jarvis, a journalism professor at city university of new york, says that platforms shouldn<u+2019>t be the ones to judge what is true or false , and he instead offers suggestions of how publishers, users and platforms can collaborate to combat fake news. the new york times, meanwhile, breaks down an example of how fake news can go viral . atlas shrugged: wall street isn<u+2019>t the only sector that has cooled on ad tech. following its move in march to abandon plans for a demand-side platform, which would have helped marketers buy advertising across the web, facebook is now dismantling the ad-serving business within its atlas unit , reports cmo today. but atlas, which facebook bought from microsoft in 2013, won<u+2019>t be completely shrugged off. the social network said that it will focus on the group<u+2019>s measurement offerings. while the uptake of atlas<u+2019> ad-serving tool has been slow, marketers say they are more interested in atlas<u+2019> measurements that can track who their online ads are reaching because it taps into the huge amount of data facebook collects from its social network and around the web. ad serving has become a commodity anyway, said erik johnson, head of atlas at facebook, especially as people spend more time consuming media through mobile apps, which may not make use of third-party ad serving technologies. fantasies aligned: draftkings and fanduel have finally decided to merge , and the big question is whether they will maintain distinct brands or combine under a yet-to-be-determined new name. the companies, which together spent upward of $500 million on advertising last year to build up their unique brands, said that coming together would allow them to innovate more by freeing up money, wsj reports. but a mashup, which typically means consolidation of ad and marketing spend, might not be good news for the media companies that have gotten a large chunk of ad revenue from the daily fantasy sports sites. walt disney co. recently told investors that a <u+201c>significant<u+201d> decrease in fantasy sports advertising during the most recent quarter was partly to blame for a 13% decline in espn ad revenue. the lavish ad spending from fanduel and draftkings arguably backfired as it helped lead to regulatory and legal probes by several state attorneys general into whether the sites violate state gambling laws. havas ceo yannick bollor<u+00e9> said that a merger between the ad holding company and french media company vivendi could <u+201c>make sense.<u+201d> <u+201c>it would be a development project rather than a cost saving project,<u+201d> he said. mr. bollor<u+00e9><u+2019>s father, vincent bollor<u+00e9>, runs a holding company that has stakes in both companies. [ reuters ] in a rare interview, donald trump<u+2019>s new chief strategist, steve bannon, chastised the media and described it as <u+201c>a circle of people talking to themselves who have no f<u+2014>ing idea what<u+2019>s going on.<u+201d> the washington post also profiled the former chairman of breitbart news. [ hollywood reporter , washington post ] walt disney co.<u+2019>s abc is boasting that it attracts wealthier viewers under the age of 50 than its rival broadcast networks. advertisers often pay a premium to reach high-income consumers, but targeting based on median income can also limit the diversity of the audience they want to reach. [ cmo today ] abc is considering a 24-hour digital news channel after watching its competitors enjoy a massive ratings boost during the presidential election. [ new york post ] late-night host seth meyers got more than his point across as he relentlessly hammered donald trump throughout the campaign. nbc<u+2019>s <u+201c>late night with seth meyers,<u+201d> which has typically not been a web video juggernaut, saw its youtube subscriber base and monthly view numbers jump significantly more than rivals in the last six months. [ cmo today ] black friday ads offer a glimpse into the kinds of deals that consumers can expect to take advantage of right around thanksgiving. ads point to more deals online on the actual holiday, rather than the day after, as well as a flurry of electronics discounts. [ usa today ] at&t may finally reveal more details about what it plans to offer with directv now on nov. 28, when it holds an event to <u+201c>celebrate<u+201d> the launch of the video streaming platform. [ bgr ] airbnb and hearst announced the launch of airbnb magazine, which will include 32 pages of content from airbnb hosts. [ adweek ] follow us on twitter: @wsjcmo , @digitalshields , @vranicawsj , @jackmarshall , @perlberg , @alexbruell , @srabil , @asharma subscribe to our morning newsletter, delivered straight to your inbox, at http://on.wsj.com/cmotodaysignup . write to alexandra bruell at alexandra.bruell@wsj.com
cmo today: election has advertisers rethinking middle america marketing  - wsj
alexandra bruell