trump<u+2019>s triumph : in a result that stunned the political world and defied the pollsters, donald trump scored a surprise defeat of hillary clinton to become the 45th president of the united states, the wall street journal reports. at about 2:30 a.m. wednesday, the associated press called wisconsin for mr. trump, putting the republican candidate above the 270 electoral votes needed to win the white house. by about 20 minutes later, cable tv networks had made the call as well. mrs. clinton didn<u+2019>t make a speech, but she did call mr. trump to concede. minutes later, he took the stage in a new york ballroom and struck a softer tone than the style that marked his campaign, saying the country should be grateful for mrs. clinton<u+2019>s years of public service. as the race tightened <u+2013> and it became increasingly clear mr. trump was poised to pull off one of the biggest upsets in american political history <u+2013> network anchors narrated their disbelief in real time , the new york times reports. <u+201c>i don<u+2019>t know one poll that suggested that donald trump was going to have this kind of night,<u+201d> cnn<u+2019>s jake tapper said on air. meanwhile, global markets were rocked by the news , with futures tumbling as much as 5% and the mexican peso falling as much as 11%. media miscalculation : mr. trump<u+2019>s victory shocked the media world, and as the election results trickled it, it became increasingly clear that top polls and pundits completely missed the mark this cycle, where mr. trump consistently battled with the press over what he deemed as unfair, <u+201c>rigged<u+201d> coverage. the new york times<u+2019> jim rutenberg called the media<u+2019>s misfire a <u+201c>failure to capture the boiling anger of a large portion of the american electorate that feels left behind by a selective recovery.<u+201d> as the washington post<u+2019>s margaret sullivan wrote , mr. trump <u+201c>alienated us so much that we couldn<u+2019>t see what was before our eyes.<u+201d> it<u+2019>s perhaps easy to say that in hindsight, and many comparisons were made throughout the evening to britain<u+2019>s decision to leave the european union, which was likewise completely overlooked by polling and the media establishment in europe. even before the final results became clear, media outlets were forced to square their trump campaign coverage strategies, which for many began with a heavy dose of uncritical bemusement , with how they now will cover a trump administration. the huffington post, for instance, decided to ends its policy of adding an editor<u+2019>s note to the bottom of every story about donald trump with an editor<u+2019>s note calling him a racist, politico reported. against the stream : if it<u+2019>s possible to fathom that other, nonpolitical news exists, sony will on friday drop all of viacom<u+2019>s channels from its playstation vue streaming tv service , a major reversal given that the media giant was sony<u+2019>s first partner for the project, wsj reports. up until now, many viacom channels have been available to customers subscribing to even sony<u+2019>s cheapest vue tier. sony will now tack on bbc america and nba tv, and the company said more channels will be on the way soon. still, when it launched, viacom executives talked up sony<u+2019>s service, largely because the company was willing to carry all of its networks as opposed to other streaming entrants, which have pushed cable conglomerates to offer up only their best channels. given the questionable health of the cable-tv industry, viacom is facing questions about its <u+201c>skinny bundle<u+201d> strategy, and the company recently signed deals with dish<u+2019>s sling tv and at&t coming directv now service. meanwhile, viacom, which continues to explore a merger with cbs, posted a 15% revenue decline for the quarter ended sept. 30, with u.s. advertising revenue down 8%. measuring up : advertising buyers are wary of the growing clout of google and facebook in the digital ad industry, and the tensions may come down to a few lines of code. as cmo today reports, ad buyers say they want more oversight over the way facebook and youtube work with third-party measurement companies . buyers worry that, while tech platforms love to boast about their agreements with third-party measurement partners, the way facebook and google actually implement those services and which entity is collecting the raw data is largely unclear. while most other web publishers implement a code from a measurement firm such as moat, when facebook and youtube receive a tracking code from a third-party entity, they often modify it slightly. for their part, tech companies argue that they make tweaks so as to not slow down the user experience, but they also certainly don<u+2019>t want outside firms to have access to their vast troves of valuable customer data. either way, the unease over measurement helps explain why the reaction to facebook<u+2019>s video metric miscalculation , which the company apologized for , made so much noise in the media and ad world. the election came during a period of rapid transition in the media industry, as legacy businesses struggled and more news consumers gleaned information from facebook, where fake news stories took off. [ nyt ] european tax regulators have set their sites on their next multinational target: amazon. brussels is scrutinizing the company<u+2019>s european tax deals to determine if they give amazon an unfair advantage. [ wsj ] dallas mavericks owner mark cuban said he revoked media access to two espn reporters to bring attention to the issue of media companies using automation in sports coverage. [ ap ] liberty media may introduce a direct-to-consumer streaming service for formula one racing, ceo greg maffei told analysts on the company<u+2019>s quarterly earnings call. [ deadline ] facebook will start letting advertisers buy ads in users<u+2019> newsfeeds that directly link to their chatbots in messenger, where facebook users can then message with brands. [ adweek ] alphabet<u+2019>s experimental drone unit has nixed a partnership with starbucks after testing a drone delivery program over a disagreement about sharing customer data. [ bloomberg ] in preparation for a historic election, newspapers printed extra copies and set up temporary retail stands. [ ap ] donald trump<u+2019>s victory is casting doubt about the future of chinese investment into hollywood studios. such deals already are facing pressure in washington that could be amplified in mr. trump<u+2019>s administration. [ wsj ] follow us on twitter: @wsjcmo , @digitalshields , @vranicawsj , @jackmarshall , @perlberg , @alexbruell , @srabil , @asharma subscribe to our morning newsletter, delivered straight to your inbox, at http://on.wsj.com/cmotodaysignup . write to steven perlberg at steven.perlberg@wsj.com
cmo today: media stunned by donald trump<u+2019>s win - wsj
steven perlberg