yahoo eyes billboard that can spy on drivers inside their cars   source: silicon beat 




yahoo, under fire over this week<u+2019>s revelation that it helped the federal government spy on its users, has applied for two related patents describing a camera-equipped billboard that can spy on drivers. 




the patent applications, submitted in march 2015 and made public by the u.s. patent and trademark office on thursday, describe a billboard that has sensors including cameras, microphones and even retina scanners built in or positioned nearby. 




<u+201c>image or video data may be processed to determine whether any individuals looked directly at the advertising content (e.g., using image recognition and/or eye tracking techniques),<u+201d> said the patent documents , which use much of the same language in describing the technology. 




verbal reactions by passersby could be collected via microphones. <u+201c>audio data captured by one or more microphones may be processed using speech recognition techniques to identify keywords relating to the advertising that are spoken by members of the audience,<u+201d> the documents said. <u+201c>image data or motion/proximity sensor data may be processed to determine whether any members of the audience paused or slowed down near the advertising content, from which it may be inferred that the pause or slowing was in response to the advertising content.<u+201d>
yahoo eyes billboard that can spy on drivers inside their cars
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