google planned massive ai integrated social network spy tool for hillary campaign in 2014   source: higgins news network 




a newly released podesta email reveals that google ceo eric schmidt contacted the hillary campaign in 2014 to begin their partnership in sponsoring clinton<u+2019>s campaign run for president in 2016. 




the revelations come from a memo in the email sent to cherry mills which was then forwarded robby mook, john podesta, and david plouffe. 




schmidt<u+2019>s memo outlines an overall campaign strategy for hillary, schmidt<u+2019>s vision for a massive cloud-based ai integrate software program and also reveals that google colluded with the obama administration in the 2012 election. 




the memo goes on to layout plans to construct a massive cloud-based database, along with programs that leveraged machine learning (aka artificial intelligence) that would be used to first to track users online to create a partial digital voter ids. 




those partial digital ids contain a collection of attributes about the users online behavior which schmidt explains will all eventually be tied to a real voter id file by leveraging machine learning. 




schmidt details the procurement of a development team and the use of outline money to create software that will be connected to users smart phones on 2016 that would allow volunteers the ability to access any and all voter data. 




schmidt also outlines ideas for the using the integrated tool to monitor social media and news stories to help promote positive articles and target the source of <u+201c>rumors<u+201d> and negative articles. 




given google<u+2019>s massive collection of personal user data combined with previous revelations that facebook ceo mark zuckerburg and facebook coo were colluding with hillary raises series concerns above user privacy, media manipulation and host of other problems. 




that combined with the fact that just about every other silicon valley company and executive is behind the hillary campaign makes this a chilling memo that should be getting much more attention than it is. 




presented in full: 




secondary verification by google.com dkim key 




fwd: 2016 thoughts 




date: tue, apr 15, 2014 at 1:56 pmsubject: 2016 thoughts 




cheryl, i have put together my thoughts on the campaign ideas and i havescheduled some meetings in the next few weeks for veterans of the campaign to tell me how to make these ideas better. this is simply a draft but dolet me know if this is a helpful process for you all. thanks !! eric 









notes for a 2016 democratic campaigneric schmidt 




here are some comments and observations based on what we saw in the 2012campaign. if we get started soon, we will be in a very strong position toexecute well for 2016. 




1. size, structure and timing 




lets assume a total budget of about $1.5billion, with more than 5000 paidemployees and million(s) of volunteers. the entire startup ceasesoperation four days after november 8, 2016 . the structure includes achairman or chairwoman who is the external face of the campaign and apresident who is the executive in charge of objectives, measurements,systems and building and managing the organization. 




every day matters as our end date does not change. an official campaignright after midterm elections and a preparatory team assembled now is best. 




2. location 




the campaign headquarters will have about a thousand people, mostly youngand hardworking and enthusiastic. its important to have a very largehiring pool (such as chicago or nyc) from which to choose enthusiastic,smart and low paid permanent employees. dc is a poor choice as its full ofdistractions and interruptions. moving the location from dc elsewhereguarantees visitors have taken the time to travel and to help. 




the key is a large population of talented people who are dying to work foryou. any outer borough of nyc, philadelphia, atlanta, boston are all goodexamples of a large, blue state city to base in. 




employees will relocate to participate in the campaign, and will find lowcost temporary housing or live with campaign supporters on a donated basis.this worked well in chicago and can work elsewhere. 




the computers will be in the cloud and most likely on amazon web services(aws) . all the campaign needs are portable computers, tablets and smartphones along with credit card reader s. 




3. the pieces of a campaign 




a) the field 




its important to have strong field leadership, with autonomy andempowerment. operations talent needs to build the offices, set up thesystems, hire the people, and administer what is about 5000 people.initial modeling will show heavy hiring in the key battleground states.there is plenty of time to set these functions up and build the humansystems. t he field is about organizing people, voter contact, and get outthe vote programs. 




for organizing tools, build a simple way to link people and activities as aworkflow and let the field manage the system, all cloud based. build asimple organizing tool with a functioning back-end. avoid deep integrationas the benefits are not worth it. build on the cloud. organizing isreally about sharing and linking people, and this tool would measure andtrack all of it. 




there are many other crucial early investments needed in the field:determining the precise list of battleground states, doing early polling toconfirm initial biases, and maintaining and extending voter protectionprograms at the state level. 




b) the voter 




key is the development of a single record for a voter that aggregates allthat is known about them. in 2016 smart phones will be used to identify,meet, and update profiles on the voter. a dynamic volunteer can easilyspeak with a voter and, with their email or other digital handle, get thevoter videos and other answers to areas they care about (<u+201c>the benefits ofaca to you<u+201d> etc.) 




the scenario includes a volunteer on a walk list, encountering a potentialvoter, updating the records real time and deepening contact with the voterand the information we have to offer. 




c) digital 




a large group of campaign employees will use digital marketing methods toconnect to voters, to offer information, to use social networks to spreadgood news, and to raise money. partners like blue state digital will domuch of the fund raising. a key point is to convert bsd and other partnersto pure cloud service offerings to handle the expected crush and load. 




d) media (paid), (earned) and (social), and polling 




new tools should be developed to measure reach and impact of paid, earnedand social media. the impact of press coverage should be measurable inreach and impact, and tv effectiveness measured by attention and othersurveys. 




build tools that measure the rate and spread of stories and rumors , andmodel how it works and who has the biggest impact. tools can tell us aboutthe origin of stories and the impact of any venue, person or theme .connect polling into this in some way. 




find a way to do polling online and not on phones. 




e) analytics and data science and modeling, polling and resourceoptimization tools 




for each voter, a score is computed ranking probability of the right vote.analytics can model demographics, social factors and many other attributesof the needed voters. modeling will tell us what who we need to turn outand why, and studies of effectiveness will let us know what approaches workwell. machine intelligence across the data should identify the mostimportant factors for turnout, and preference. 




it should be possible to link the voter records in van with upcomingdatabases from companies like comcast and others for media measurementpurposes. 




the analytics tools can be built in house or partnered with a set ofvendors. 




f) core engineering, voter database and contact with voters online 




the database of voters (ngp van) is a fine starting point for voter recordsand i s maintained by the vendor (and needs to be converted to the cloud ).the code developed for 2012 (narwahl etc. ) is unlikely to be used, andreplaced by a model where the vendor data is kept in the van database andintermediate databases are arranged with additional information for a voter. 




quite a bit of software is to be developed to match digital identities withthe actual voter file with high confidence . the key unit of the campaignis a <u+201c>voter<u+201d>, and each and every record is viewable and updatable byvolunteers in search of more accurate information . 




in the case w here we can<u+2019>t identify the specific human , we can still have a partial digital voter id , for a person or <u+201c>probable-person<u+201d> with attributesthat we can identify and use to targe t. as they respond we can eventuallymatch to a registered voter in the main file. this digital key iseventually matched to a real person . 




the rules 




its important that all the player in the campaign work at cost and there beno special interests in the financing structure . this means that allvendors work at cost and there is a separate auditing function to ensure noone is profiting unfairly from the campaign. all investments and conflictsof interest would have to be publicly disclosed. the rules of the auditshould include caps on individual salaries and no investor profits from thecampaign function. (for example, this rule would apply to me.) 




the key things 




a) early b uild of an integrated development team and recognition that thisis an entire system that has to be managed as suchb) decisions to exclusively use cloud solutions for scalability, and choiceof vendors and any software from 2012 that will be reused.c) the role of the smart phone in the hands of a volunteer. the smartphone manages the process, updates the database, informs the citizen, andallows fundraising and recruitment of volunteers (on android and iphone).d) early and continued focus of qualifying fundraising dollars to build thefield, and build all the tools. outside money will be plentiful andperfect for tv use. a smart media mix tool tells all we need to know aboutmedia placement, tv versus other media and digital media .
google planned massive ai integrated social network spy tool for hillary campaign in 2014
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