times insider shares historic insights from the new york times. <u+201c>our longstanding relationship with the new york times will endure forever,<u+201d> donald j. trump said in 2010. mr. trump appeared in one of a series of testimonial advertisements that ran in the real estate section of the times. other leading figures who lent their voices to our <u+201c>best address in real estate<u+201d> campaign were adrienne albert , the chief executive of the marketing directors; maya elisayeff , the director of marketing operations at landvest; and wendy s. purvey , the chief marketing officer at sotheby<u+2019>s international realty affiliates. no money changes hands on these sorts of testimonial campaigns. they run when space is available as marketing house ads, and participants are not compensated <u+2014> other than exposure in the times. <u+201c>it is well known that one of the first things i do every day is read the new york times,<u+201d> mr. trump<u+2019>s testimonial began. <u+201c>from the time i was a young real estate executive working alongside my father, i knew the new york times was vital to our growth and a partner in our great successes. the new york times has consistently delivered the right target audiences for our projects and products, and has helped us build the world renowned trump brand. our longstanding relationship with the new york times will endure forever, both online and off. why? because every dime i have invested in new york times advertising has paid off handsomely for us.<u+201d>
2010 | trump calls the times his forever enduring <u+2018>partner<u+2019>
david w. dunlap tom kulaga