poll through : election day is here! how long will you have to wait to get some clues on who is winning? for years, mainstream media outlets have agreed to not report exit-polling data until after the polls have closed<u+2014>on the theory that revealing potential results could affect the outcome. but as politico reports, that may change this election, as a handful of media projects release exit-polling information throughout the day. slate and vice news have joined with real-time projection firm votecastr, which plans to begin posting projections this morning. sasha issenberg, a journalist and the chief strategist at votecastr, rejected the media orthodoxy that said the information could alter the results. <u+201c>it<u+2019>s not as though voters go to the polls without indications about the state of the horse race,<u+201d> he told politico. meanwhile, television networks are gearing up for a huge night amid the intense backlash faced by media outlets this cycle, the new york times reports. as <u+201c>decision desks<u+201d> get ready, network executives say the pressure is on to make sure there are no mistakes, particularly given donald trump<u+2019>s consistent warnings about a <u+201c>rigged<u+201d> election. <u+201c>there<u+2019>s no question that there<u+2019>s added scrutiny this year of the entire system,<u+201d> steve capus, executive editor of cbs news, told the times. final pitch : hillary clinton and donald trump used the campaign<u+2019>s last day to pitch voters with final two-minute ads showcasing their closing arguments. as adweek reports, both campaigns aired their spots on cbs and nbc last night , and the spots racked up views online, too, of course. mrs. clinton<u+2019>s ad, called <u+201c>tomorrow,<u+201d> is a single shot of the candidate speaking directly to the camera. mr. trump<u+2019>s spot (which was released friday) had a $4 million advertising buy behind it in states such as florida and ohio, the campaign said. other last-minute advertising gambits included a snapchat lens from a super pac supporting mrs. clinton that placed the candidate<u+2019>s hair on snapchat users, ad age reports. adweek also notes how a conservative super pac created <u+201c>real talk with ruth,<u+201d> a video ad series meant to look similar to videos from youtube influencers. second bite of the apple news : apple has had a shaky run when it comes to its advertising business, with the company pulling back from its iad unit earlier this year . now the tech giant is handing over advertising sales duties for apple news to nbcuniversal, cmo today reports. starting in 2017, nbcu will be able to sell ad units that appear between stories or ads within search results in apple news, though individual publishers that would rather control their own ad inventory can elect to do so and keep 100% of the revenue. nbcu and apple will share a 30% cut of ad revenue nbcu sells for other publishers, though the exact split between them is unclear. when it launched in 2015, apple news got off to a rocky start with publishers, particularly because the service initially mistakenly counted readership. since then, apple has sought to make some publisher-friendly changes, like allowing publishers to sell subscriptions through the app. as nieman lab reports, some publishers say their traffic has improved recently in apple news. through the grapevine : twitter<u+2019>s announcement that it plans to shutter six-second looping video platform vine sparked an outpouring of internet grief . it turned out that, despite the fact that many vine stars had ditched the app for other platforms and marketers had pretty much forgotten it existed, the service was still widely beloved. well, now techcrunch reports that vine might survive after all . in the wake of the announcement, twitter has received several bids from potential buyers, including some from asia, and is in the process of deciding who should run the app, according to techcrunch. it won<u+2019>t exactly be a big payday: some bids have come in for under $10 million, according to the report. the new york times reported that the app was costing about that much a month for <u+201c>infrastructure and employees<u+201d> before the decision to close it. while a deal isn<u+2019>t certain, if twitter can find a buyer that it thinks will be a successful steward, maybe vine can have a second life after all. cond<u+00e9> nast is shifting teen vogue magazine to a quarterly format next year. the title will publish nine editions this year. [ ad age ] after sumner redstone<u+2019>s holding company urged for a merger, cbs has retained moelis & co. and goldman sachs to advise the company on a potential combination with viacom. [ wsj ] scripps, which owns networks such as hgtv and food network, said a strong tv advertising market helped push its third-quarter results past expectations. the company<u+2019>s ad revenue at its u.s. networks rose 6.6%. [ wsj ] rolling stone and reporter sabrina rubin erdely were ordered to pay $1 million and $2 million, respectively, to a university of virginia administrator<u+2019>s defamation case over the magazine<u+2019>s retracted campus rape article. [ nyt ] wall street journal owner news corp swung to a loss in its september quarter, as revenue slipped 2.4%. domestic advertising at the wall street journal fell 21% year-over-year for the quarter. [ wsj ] adweek has a list of ways cord-cutters can watch election night coverage, from youtube to facebook live to buzzfeed<u+2019>s live show on twitter. [ adweek ] starting with franklin pierce in 1852, the new york times has put together a slideshow of its front page after every presidential election. [ nyt ] vice media is continuing its international expansion, setting up shop in indonesia. [ ft ] follow us on twitter: @wsjcmo , @digitalshields , @vranicawsj , @jackmarshall , @perlberg , @alexbruell , @srabil , @asharma subscribe to our morning newsletter, delivered straight to your inbox, at http://on.wsj.com/cmotodaysignup . write to steven perlberg at steven.perlberg@wsj.com
cmo today: media outlets ready election day coverage - wsj
steven perlberg