when prime minister narendra modi of india was seeking office more than two years ago, one of his favorite sayings was, <u+201c>ab ki baar, modi sarkar,<u+201d> or, <u+201c>this time, a modi government.<u+201d> now, donald trump and some die-hard supporters are using that very slogan in a new tv ad , in hindi no less, to try to win over voters of indian descent. the ad, which is running on indian tv channels in the united states, is a slapdash affair featuring clips of mr. trump at a recent bollywood-themed event in edison, n.j., called <u+201c> humanity united against terror ,<u+201d> held by the republican hindu coalition. the ad also features an image from a 2008 terrorist attack in mumbai, a smiling mr. modi and mr. trump proclaiming, <u+201c>we love the hindus.<u+201d> the highlight, though, has to be mr. trump reciting mr. modi<u+2019>s slogan but with his name, instead of mr. modi<u+2019>s. it<u+2019>s not surprising that he would go after indian voters. they are one of the most affluent and well-educated ethnic groups in the country, according to a new book . and many of them are big fans of mr. modi, who, like mr. trump, projects himself as a strong leader who can keep people safe from terrorists and turbocharge the economy. but when it comes to american politics, a large majority of them support hillary clinton, in part because indian-americans have suffered from the kind of racial animus in which mr. trump traffics. the national asian american survey released earlier this month found that registered indian-american voters supported mrs. clinton over mr. trump by 67 percent to 7 percent. it will take a lot more for mr. trump to win them over than cribbing from mr. modi and speaking broken hindi. follow the new york times opinion section on facebook and twitter (@nytopinion), and sign up for the opinion today newsletter . a version of this editorial appears in print on october 28, 2016, on page a26 of the new york edition with the headline: mr. trump in bollywood. today's paper | subscribe
donald trump in bollywood
vikas bajaj