crafting the perfect political slogan is hard. writing scores of unmemorable ones? less so. buried in the leaked emails of hillary clinton <u+2019>s campaign chairman, john d. podesta, is a message from august 2015 , when the campaign was weighing a list of prospective slogans for mrs. clinton<u+2019>s candidacy. some ring familiar: <u+25a0> progress for the rest of us. not quite a <u+201c>festivus for the rest of us,<u+201d> in <u+201c>seinfeld<u+201d> parlance, but in the ballpark. <u+25a0> building a better tomorrow. does not appear to have the blessing of stephen colbert<u+2019>s former <u+201c> super pac <u+201d> <u+2014> <u+201c>americans for a better tomorrow, tomorrow.<u+201d> <u+25a0> go further. a rallying cry on which a ford branding effort was once premised. <u+25a0> renewing our basic bargain . calls to mind the stay-the-course-but-not-entirely ethos of selina meyer on <u+201c>veep.<u+201d> (her slogan: <u+201c>continuity with change.<u+201d>) then there is the final section of the email, under the themed heading <u+201c>it<u+2019>s about you,<u+201d> which <u+2014> taken as a whole <u+2014> reads as its own sort of inspirational pop-song stanza. it<u+2019>s about you. it<u+2019>s about time it<u+2019>s about time <u+2026> and it<u+2019>s about you. it<u+2019>s about you. because your time is now it<u+2019>s your turn it<u+2019>s your time it<u+2019>s your time next begins with you during the democratic primary, mrs. clinton<u+2019>s campaign cycled through several taglines <u+2014> <u+201c>breaking down barriers<u+201d>; <u+201c>everyday americans need a champion<u+201d>; <u+201c>fighting for us<u+201d>; <u+201c>building ladders of opportunity<u+201d> <u+2014> betraying a restlessness with its options. the list from the leaked email does include the campaign<u+2019>s general election choice, <u+201c>stronger together<u+201d> <u+2014> as well as a slightly wordier variation, <u+201c>together we<u+2019>re strong.<u+201d> here is the full collection, broken into eight categories in the initial email: theme: fairness/families a fair shot and a fair deal hillary <u+2014> for fairness. for families. building a fairer future today fairness worth the fight fairness first. putting fairness first a fair chance for families a fair fight for families you<u+2019>ve earned a fair shot you<u+2019>ve earned a fair chance a fair chance to get ahead families first building a fairer future fairness for all our families theme: fighter fighting for fairness. fighting for you. she<u+2019>s got your back your family is her fight your family. her fight. your future is her fight your future. her fight. a force for families no quit a fighting chance for families theme: basic bargain/making america work renewing america<u+2019>s promise renewing our basic bargain a new promise for a new time a better bargain for a better tomorrow get ahead. stay ahead. a better bargain. for all. an america that works for you. an america built for you. a new bargain for a stronger america time for a better bargain. putting america to work for you making america work for you a promise you can count on theme: strength stronger together a stronger tomorrow strength and fairness together we<u+2019>re strong strength you can count on a stronger america working for you the ideas we need and the strength to deliver a stronger america for a new day america<u+2019>s strength. america<u+2019>s promise. american strength from american families stronger at home for an america that leads america gets strong when you get ahead a stronger america one family at a time strength for all our families theme: results/count on real fairness; real solutions new solutions real results a new bargain we can count on. progress for the rest of us theme: in it together progress for people progress for all getting ahead together making america work. together. moving ahead. together. theme: future/forward your future. your terms. lifting us up. moving us forward. building tomorrow<u+2019>s america building a better tomorrow our families, our future secure the future a future worth fighting for for your family. for america<u+2019>s future. don<u+2019>t turn back keep moving move up rise up own the future go further move ahead climb higher unleash opportunity theme: it<u+2019>s about you it<u+2019>s about you. it<u+2019>s about time it<u+2019>s about time <u+2026> and it<u+2019>s about you. it<u+2019>s about you. because your time is now it<u+2019>s your turn it<u+2019>s your time it<u+2019>s your time next begins with you find out what you need to know about the 2016 presidential race today, and get politics news updates via facebook , twitter and the first draft newsletter .
when hillary clinton tested new slogans <u+2014> 85 of them
matt flegenheimer