of the developing countries for which we had data during the 1980s, leaving almost 100 million children without hope of formal education. We must turn that situation around. In 1989 UNICEF helped to lay the groundwork for a 1990 World Conference on Edu- cation for All - an event we arc co- sponsoring with UNDP, UNESCO and the World Bank in an effort to revive primary education and adult literacy, and the mobilization of all forms of the media as a 'third channel" of education for all. A revolution in communications has placed new audiences at our door- step. Radio, television and satellite connections have given us the capacity to educate families that were prev- iously beyond the reach of conven- tional government services. If we can give those people the necessary knowledge, they can do much of the rest. If the media can make Coca-Cola and Pepsi household names in the far corners of the developing world, sure- Iv we can do the same for a 10-centpacket of OKS and a simple message: 'It Saves Lives1. The effective use of modern communications to create de- mand and mobilize people on their own behalf is essential if we are to step beyond the pioneering efforts of the 1980s. With new efforts of national mo- bilization and a new international optic on human progress our most urgent goals for children can be achieved in the 1990s. Over the next decade we can reduce by a third the mortality rates for infants and young children, and tor mothers in child- birth. We can virtually eliminate se- vere malnutrition. We can eradicate polio, eliminate neonatal tetanus, and immunize at least 80 per cent of young children against other diseases which maim and kill. We can reduce child deaths due to diarrhoea by 70
**Analysis**
The text primarily focuses on the importance of education, health, and humanitarian aid in developing countries. It highlights the role of communication technologies in spreading awareness and mobilizing people to take action. The text also emphasizes the need to reduce mortality rates, eliminate malnutrition, and eradicate diseases.

**Category**
Health, Education, Humanitarian aid and relief