Headquarters donotclearly reflect thebasicpurposes oftheUnited Nations orthe cultural diversity oftheOrganization;(a)Philatelic sales, whichconstitute byfarthelargest sourceofrevenues undertheprogrM~me, havebeenaffected overthepastthreebiennium byashrinking market forUnited Nations products. Similarly, thedemandforUnited Nations medals hasnotmetexpectations overthepastbiennia:L (c)Themarkets forUnited Nations salespublications havenotbeenfully exploit",d tofoster adequate dissemination ofinformation ontheactivities ofthe Organization;44.1Theprbtary objective oft.heprogr~e istopromote, publicize and dil!>~erdnat.e t.heworkaMachiev~nt13 oftheUnited Wations tothepublic. Related activitiel1£,introduced overtheyfJ!USkrytheSecret.ary-General infurtherance of th~geu4ual aimsandpurposes oftheOrganization, include thesaleofUnited fhlttiaus philatelic item,sandco~emorative medals, whichisdesigned topublicize th.aOrgan!:tation'5achlfiitve!1!'>cnts andvarious aspects ofitsworkprogramn>.e: thesale ofpublications; theprimary purpos.eof whichistodisse'minate information onthe activities oftheUnited Nation$ onaswideabasisaspossible; andtheguided lecture tours, Whichareop~rat0d ferthepurpose ofmakingvisitors andthe general public awareoftheact.ivities andaimS'oftheUnitedNations. TheUnited ~ations GiftCentre, through it~saleofUnited Nations souvenirs, handicrafts and otherl1louvenirs fromaroundtheworld,isanintegral partoftheinformation diriHUttrdnated tovi~itors andothers abouttheOrganization. 44.3Inaddition totheneedforamoreintegrated andco-ordinated approach to th~aetivitie~ under thi~programme, whichisaquestion thatwillrequire the continu@d attention oftheSecretary-General andtheSenior Advisory Boardduring themediurn~term planperiod, thefollowing problems needtobeaddressed:44.2 ,!'hfijactivitili'Hl undertheprograw.me, whicharecarried outnotonlyat Headquarters butal~oatG~neva andVienna, aredirected bythreedistinct org~izational units: theOfficeofGeneral Services, theDepartment ofConference !JIHvic(,Hii andth{!!lDepartm@nt ofPublic Information, reSUlting inadiffusion of re~ponsibility. Theneedforamoreintegrated andco-ordinated approach in dealing withthepublic ledtotheestablishment in19B9ofaSenior Advisory Board onServlc"'!il tothePublic, which<,UiHlists theSecretary-General intheformulation ofoV8r~11 policiee.a.~sig:n.'!\a:nt. ant!cc-ordi);!,);&tion of~8pou.:!Ilbilitie$ to~l'lc.nltor€ld b~'t~~S~a.lor EtHU'don ofwhichincludes aon-ior ~ana.qtn·$ involvod. the for Alfalra andSecr~t.ariat Sorvlcoa. th~ for Servict'H! andSpa'Cit\l forPublIc rnfo~atlon. thQAss sti1u:!t.··St~'C·retarJ'-(~olJ!e:ral ofthe~cntiv·o Offi.oeofth~ith,6 proqr~~ toth€\Publ.h:. th~ th~ Frc",isitH~ of !liI'~ch ar.d G~nera.l r-~cretary-Genora.l -Secret.<3ry-Gen@ra.! ralServices anda. etary-Gentu'al. Subprogramme 3.SaleofUnitedNations publicationsSubprogramme 1.Saleofphilatelic items Subprogramme 4.Services tovisitorsSubprogramme 2.Commemorative medals andgiftitems -3-44.7Onthebasisofthegeneral orientation oftheprogramme. thefollowing four subprogrammes areproposed: B.SubprQgrarnmes (a)Objectives44.6Anumberofstudios onserviens tothepublic havebeonoarrind cutduring theblennium 1988-1989. Theyrelatetophilatelic selDs. thovisitors/salos aren atHeadquarters. andthefeasibility ofostablishing nchildren's tourat H~adguarters. Follow-up onthoseandotherstudies willtakaplaceduring th~ medium-term planperiod. 44.BPriority willbegiventotheactivities undersubprogrammes 3and4.Th~activitiaa that.willheund~rtak~n wUIdmat.pftmlotin.;: allint(ll<;}ratod. andu:nifi~d approach tod-oaling withpublic aarvicol1l at.Ha-aaqutu'ters. enhl:llloinq t.h(iJ oftheUnited Nat.ions fort.h@public. l!>nd rev~nu~s. while ~a1i~um public awareness oftheworkand oftheUnit.~dNations. Further~~!·e. theSenior Advisory BoardwIll a~5ist andpr~vide appropriate toth~Direct.or-Gon@ral oftheUnitedNations OfficeetGeneva andtothe Diroctor-Goneral ofthoUnitedNations OfficeatVinnnnwithrnqardto inco~o-gonoratin.;: activities atthoseoffices. 44.9Thelegislative authority forsubprogramm~ 1deriv€!!'$ frC>lflCantHal At>ti\tblllbly
**Analysis**
The text appears to be related to the administrative and promotional activities of the United Nations, focusing on the sale of philatelic items, publications, and commemorative medals, as well as providing services to visitors. It also mentions the establishment of a Senior Advisory Board and the need for an integrated and coordinated approach to the organization's activities. This suggests that the category related to culture, as the text primarily deals with the promotion and dissemination of information about the United Nations.

**Category**
Culture