al~obyallphIlatelic a&I'Iln:15trat.ion~ OlT01.l.nd theworld. ASaresult, an increa51nq proportion ofUnit~a !ijation~ stamr.'Ps areutilized fortheprocessing of t:t~ail. SinclBlJ»P). hatlropaythePostal J\~inistrations atReadquart,ers, Geneva and Via1:u:u~ fortheCOtlltsofcarrying thi:sEt,ail, th~ar..ountofrevenue generated has aecreluHid st:.eadily overthepatiltyean;. 4·'4011Thefilp,!§cifj,c erAtima~Hmited objective ofthesubprogramme istodevelop prop<H$lllll onthame6· atiddealgtu; ofUtdt.ed !~ations st.amps andvarious philatelic ita,~a. wtdchcouldprove <ItSpopular andgenerate asmuchrevenue asrecent issues i'.li.:tch a··lijtheFlag Stilri~tl, which end~din1989;toprovide policy andoperational dir~ction tothi1!itJI'P.Aoffic,es inhfewYork,Geneva andVienna andtomaintain liaison wit.htheUnited States, Swiss, Austrian andotherpostalauthorities as wellaawiththeeUniverwal Postal Unionregarding philatelic andpostal regulations ZH:ld procedur~l1l; to<H''HJure theesecurity andarchival safekeeping ofpostal stocks: andtoinCrel'M'H3 reVIiHlUe bydeveloping consistently moreappropriate marketing Mtrateglllll'il andintroducing rl.ewprocedures toimprove efficiency andeffectiveness. (b) 44.12 During thepll'litlp<iJriod, market studies willbeundertaken tocounter the da<H"oa~e inphilatelic salesandprofits. Themarketing studies willinclude (a)develop:rTtent ofwor1d~wide marketing andpromotion objectives andpolicies, (b)product lineplanning t.Qmeettheneedsofaworld-wide customer baseand (0)investigating anaidentifying appropriate opportunities toincrease penetration ofexisting ornewmarkets inordertogenerate additional revenues andto diB~efflinate information onUnited Nations activities. 14.13 ffi'lJ?.Awillalsocontinue theenhancement ofitsoffice automation inall threeoffic••,givingparticular attention toimprovements inmailorders. The ~utomated sy~t.mtorhandling customer orderswillbefurther improved toyield mOteu(tl(llful manl1gememt information andreports. Itishopedthatthoseefforts would1••dtoincreased efficiency ofoperations andaconcomitant reduction in CCHiit~ ., 44.14 Inimpleml1!ioting theactivities underthesubprogramme, UNP.Awillendeavour toexplore thepos~ibility ofincceasing salestothecasualcollector ofUnited Nations st81l1PS bydeveloping newproducts thatwouldappeal tothattarget group. Theposflibility ofissuing additional seriesofstamps onpopUlar topical themes willcontinue tobepursued. 44.15 Co-operative ventures inproducts, research andmarketing willbesought withother"postal administrations innr.dar ct.P..in~...a..'Ift "Play;·lu\t .,fl.&Lrdb" ....;.rt:V16\;.l5.l.:"J.;c­ I atthephilatelic market. Inthatregard.itisenvisaged thatjoint phill1itlZlllc produClt!!J might b@issued withotherpostal administrations forthis pUrpOIliI!ll.~4 th~ ~,f'~fo:~t.~ G<f s,al~l!l O~aM!vl~ <i~.~'\tapJ1.ioCe.l e.r~a ~~ iUli&udi ti@:fial Qu:tlilll'tstt.~eJni tJ~'d.N4i'ltlons th1'0\~gh teh.f1l\}asibi1it,:if0f \lIBlabo billtstUlU~d. 4~.11~ T~~leqhllativ€l authority for 1derlv~<s i:t~ G'l!lt'1~rll!Jl Alllljj""''''''''.lJi' 1It'.n<Yluth);!~ 14\JiQ001:1\7) fo·rC~Et~,~~t"atl V~~.dll!11ll; lI!1.ud553p,n:}fot'g1ftit;'i>jJ!l~,'rn. rel2!tll!1d litief>oftIlt'!Ih:d lllnd Ctl$~~t'ln~ial S~l:\:'ic~s Dlvlsion oft~l. Ofnc~ 'OfGe:neri!!.l Se;:rvic1l\}$ lI!1r~ d~'I1;crib.d h'1the ~:!t~'Ulil z"ntlleorgl'u'Ii1!!l?!ltion ofth~ S(iH:::ret8riat ( 8«tl:lt.P(UI)) of 19';'.1. (a) CO:r,'~,e.morative medallH top'..tblici~c th~workar..d ttiJI'tlons anditssp6'ciali~ed agencies through th~ ls;\\,>u~'!1c~ ot' andpeacemcCDals whiloattheSilffi1?,etimeoftheUn!t.l;)(! Ullit\!H'l: Nl'it.lol15 revttrnue through Cb}Gift.it.ems: t.oprovide visitors, stafrlil,en\OQr!!l and nH(~MhtH'S of