fhlttiaus philatelic item,sandco~emorative medals, whichisdesigned topublicize th.aOrgan!:tation'5achlfiitve!1!'>cnts andvarious aspects ofitsworkprogramn>.e: thesale ofpublications; theprimary purpos.eof whichistodisse'minate information onthe activities oftheUnited Nation$ onaswideabasisaspossible; andtheguided lecture tours, Whichareop~rat0d forthepurpose ofmakingvisitors andthe general public awareoftheact.ivities andaimS'oftheUnitedNations. TheUnited ~ations GiftCentre, through it~saleofUnited Nations souvenirs, handicrafts and otherl1louvenirs fromaroundtheworld,isanintegral partoftheinformation diriHUttrdnated tovi~itors andothers abouttheOrganization. 44.3Inaddition totheneedforamoreintegrated andco-ordinated approach to theactivitie~ under thi~programme, whichisaquestion thatwillrequire the continued attention oftheSecretary-General andtheSenior Advisory Boardduring themediurn~term planperiod, thefollowing problems needtobeaddressed:44.2 ,!'hfijactivitili'Hl undertheprograw.me, whicharecarried outnotonlyat Headquarters butal~oatG~neva andVienna, aredirected bythreedistinct org~izational units: theOfficeofGeneral Services, theDepartment ofConference !JIHvic(,Hii andth{!!lDepartm@nt ofPublic Information, reSUlting inadiffusion of re~ponsibility. Theneedforamoreintegrated andco-ordinated approach in dealing withthepublic ledtotheestablishment in19B9ofaSenior Advisory Board onServlc($!il tothePublic, which<,UiHlists theSecretary-General intheformulation ofoV8r~11 policiee.A. (d)GuidedtoursinNewYork,GenevaorVienna arenottargeted tospecific ~@9m~nt~ ofthepublic ~ndtheirformatislargely outdated.(b)Ithasbecome apparent thattheitemsforsaleattheGiftCentreat Headquarters donotclearly reflect thebasicpurposes oftheUnited Nations orthe cultural diversity oftheOrganization;(a)Philatelic sales, whichconstitute byfarthelargest sourceofrevenues undertheprogrM~me, havebeenaffected overthepastthreebiennium byashrinking market forUnited Nations products. Similarly, thedemandforUnited Nations medals hasnotmetexpectations overthepastbiennia:L (c)Themarkets forUnited Nations salespublications havenotbeenfully exploit",d tofoster adequate dissemination ofinformation ontheactivities ofthe Organization;44.1Theprbtary objective oft.heprogr~e istopromote, publicize and dil!>~erdnat.e t.heworkaMachiev~nt13 oftheUnited Wations tothepublic. Related activitiel1£,introduced overtheyfJ!USkrytheSecret.ary-General infurtherance of th~geu4ual aimsandpurposes oftheOrganization, include thesaleofUnited fhlttiaus philatelic item,sandco~emorative medals, whichisdesigned topublicize th.aOrgan!:tation'5achlfiitve!1!'>cnts andvarious aspects ofitsworkprogramn>.e: thesale ofpublications; theprimary purpos.eof whichistodisse'minate information onthe activities oftheUnited Nation$ onaswideabasisaspossible; andtheguided lecture tours, Whichareop~rat0d ferthepurpose ofmakingvisitors andthe general public awareoftheact.ivities andaimS'oftheUnitedNations. TheUnited ~ations GiftCentre, through it~saleofUnited Nations souvenirs, handicrafts and otherl1louvenirs fromaroundtheworld,isanintegral partoftheinformation diriHUttrdnated tovi~itors andothers abouttheOrganization. 44.3Inaddition totheneedforamoreintegrated andco-ordinated approach to th~aetivitie~ under thi~programme, whichisaquestion thatwillrequire the continu@d attention oftheSecretary-General andtheSenior Advisory Boardduring themediurn~term planperiod, thefollowing problems needtobeaddressed:44.2 ,!'hfijactivitili'Hl undertheprograw.me, whicharecarried outnotonlyat Headquarters butal~oatG~neva andVienna, aredirected bythreedistinct org~izational units: theOfficeofGeneral Services, theDepartment ofConference !JIHvic(,Hii andth{!!lDepartm@nt ofPublic Information, reSUlting inadiffusion of re~ponsibility. Theneedforamoreintegrated andco-ordinated approach in dealing withthepublic ledtotheestablishment in19B9ofaSenior Advisory Board onServlc"'!il tothePublic, which<,UiHlists theSecretary-General intheformulation ofoV8r~11 policiee.A. (d)GuidedtoursinNewYork,GenevaorVienna arenottargeted tospecific ~@9m~nt~ ofthepublic ~ndtheirformatislargely outdated.(b)Ithasbecome apparent thattheitemsforsaleattheGiftCentreat