Headquarters donotclearly reflect thebasicpurposes oftheUnited Nations orthe cultural diversity oftheOrganization;(a)Philatelic sales, whichconstitute byfarthelargest sourceofrevenues undertheprogrM~me, havebeenaffected overthepastthreebiennium byashrinking market forUnited Nations products. Similarly, thedemandforUnited Nations medals hasnotmetexpectations overthepastbiennia:L (c)Themarkets forUnited Nations salespublications havenotbeenfully exploit",d tofoster adequate dissemination ofinformation ontheactivities ofthe Organization;44.1Theprbtary objective oft.heprogr~e istopromote, publicize and dil!>~erdnat.e t.heworkaMachiev~nt13 oftheUnited Wations tothepublic. Related activitiel1£,introduced overtheyfJ!USkrytheSecret.ary-General infurtherance of th~geu4ual aimsandpurposes oftheOrganization, include thesaleofUnited fhlttiaus philatelic item,sandco~emorative medals, whichisdesigned topublicize th.aOrgan!:tation'5achlfiitve!1!'>cnts andvarious aspects ofitsworkprogramn>.e: thesale ofpublications; theprimary purpos.eof whichistodisse'minate information onthe activities oftheUnited Nation$ onaswideabasisaspossible; andtheguided lecture tours, Whichareop~rat0d ferthepurpose ofmakingvisitors andthe general public awareoftheact.ivities andaimS'oftheUnitedNations. TheUnited ~ations GiftCentre, through it~saleofUnited Nations souvenirs, handicrafts and otherl1louvenirs fromaroundtheworld,isanintegral partoftheinformation diriHUttrdnated tovi~itors andothers abouttheOrganization. 44.3Inaddition totheneedforamoreintegrated andco-ordinated approach to th~aetivitie~ under thi~programme, whichisaquestion thatwillrequire the continu@d attention oftheSecretary-General andtheSenior Advisory Boardduring themediurn~term planperiod, thefollowing problems needtobeaddressed:44.2 ,!'hfijactivitili'Hl undertheprograw.me, whicharecarried outnotonlyat Headquarters butal~oatG~neva andVienna, aredirected bythreedistinct org~izational units: theOfficeofGeneral Services, theDepartment ofConference !JIHvic(,Hii andth{!!lDepartm@nt ofPublic Information, reSUlting inadiffusion of re~ponsibility. Theneedforamoreintegrated andco-ordinated approach in dealing withthepublic ledtotheestablishment in19B9ofaSenior Advisory Board onServlc"'!il tothePublic, which<,UiHlists theSecretary-General intheformulation ofoV8r~11 policiee.a.~sig:n.'!\a:nt. ant!cc-ordi);!,);&tion of~8pou.:!Ilbilitie$ to~l'lc.nltor€ld b~'t~~S~a.lor EtHU'don ofwhichincludes aon-ior ~ana.qtn·$ involvod. the for Alfalra andSecr~t.ariat Sorvlcoa. th~ for Servict'H! andSpa'Cit\l forPublIc rnfo~atlon. thQAss sti1u:!t.··St~'C·retarJ'-(~olJ!e:ral ofthe~cntiv·o Offi.oeofth~ith,6 proqr~~ toth€\Publ.h:. th~ th~ Frc",isitH~ of !liI'~ch ar.d G~nera.l r-~cretary-Genora.l -Secret.<3ry-Gen@ra.! ralServices anda. etary-Gentu'al. Subprogramme 3.SaleofUnitedNations publicationsSubprogramme 1.Saleofphilatelic items Subprogramme 4.Services tovisitorsSubprogramme 2.Commemorative medals andgiftitems -3-44.7Onthebasisofthegeneral orientation oftheprogramme. thefollowing four subprogrammes areproposed: B.SubprQgrarnmes (a)Objectives44.6Anumberofstudios onserviens tothepublic havebeonoarrind cutduring theblennium 1988-1989. Theyrelatetophilatelic selDs. thovisitors/salos aren atHeadquarters. andthefeasibility ofostablishing nchildren's tourat H~adguarters. Follow-up onthoseandotherstudies willtakaplaceduring th~ medium-term planperiod. 44.BPriority willbegiventotheactivities undersubprogrammes 3and4.Th~activitiaa that.willheund~rtak~n wUIdmat.pftmlotin.;: allint(ll<;}ratod. andu:nifi~d approach tod-oaling withpublic aarvicol1l at.Ha-aaqutu'ters. enhl:llloinq t.h(iJ oftheUnited Nat.ions fort.h@public. l!>nd rev~nu~s. while ~a1i~um public awareness oftheworkand oftheUnit.~dNations. Further~~!·e. theSenior Advisory BoardwIll a~5ist andpr~vide appropriate toth~Direct.or-Gon@ral oftheUnitedNations OfficeetGeneva andtothe Diroctor-Goneral ofthoUnitedNations OfficeatVinnnnwithrnqardto inco~o-gonoratin.;: activities atthoseoffices. 44.9Thelegislative authority forsubprogramm~ 1deriv€!!'$ frC>lflCantHal At>ti\tblllbly