5November 1952. Theresponsibilities ofUNPAared€HH::ribed inthemanual ontheSUBPROGRAMME 1.SALEOFPHILATELIC ITEMS- ~~---~--------~ organizat.ion oftne Secre·tariat (ST/SGB/Org.a.n1,zat.ion, sect.P(!II)Lof January 1974. Inrespong;e to resolution 41/213of19December 19860!l. the re'Vie'Joftl'..e'Gff~cienC'".iof theadtrd.nist.rative andfinancial functionin,g ofthe lJ!l.l.ted lla.t.lona, lllaajor changel'il were ~adeinth.eorganization oftheOffice of G,<'3'D.eral ger~,;rlces, andtheactivitier; of ven,placed underthere;sponsibility ofthenewlycreated Euilalnge andCo~~ercial SeDl1ces Division ofthatOffice. 44.10 collecting ha.~becone a118$$popular hobbyoverthepast.decade, EHlpeoially amo':l:Mlth$yOtttnq, atrendrecorded notonlybytheUnited Nat.ions but al~obyallphIlatelic a&I'Iln:15trat.ion~ OlT01.l.nd theworld. ASaresult, an increa51nq proportion ofUnit~a !ijation~ stamr.'Ps areutilized fortheprocessing of t:t~ail. SinclBlJ»P). hatlropaythePostal J\~inistrations atReadquart,ers, Geneva and Via1:u:u~ fortheCOtlltsofcarrying thi:sEt,ail, th~ar..ountofrevenue generated has aecreluHid st:.eadily overthepatiltyean;. 4·'4011Thefilp,!§cifj,c erAtima~Hmited objective ofthesubprogramme istodevelop prop<H$lllll onthame6· atiddealgtu; ofUtdt.ed !~ations st.amps andvarious philatelic ita,~a. wtdchcouldprove <ItSpopular andgenerate asmuchrevenue asrecent issues i'.li.:tch a··lijtheFlag Stilri~tl, which end~din1989;toprovide policy andoperational dir~ction tothi1!itJI'P.Aoffic,es inhfewYork,Geneva andVienna andtomaintain liaison wit.htheUnited States, Swiss, Austrian andotherpostalauthorities as wellaawiththeeUniverwal Postal Unionregarding philatelic andpostal regulations ZH:ld procedur~l1l; to<H''HJure theesecurity andarchival safekeeping ofpostal stocks: andtoinCrel'M'H3 reVIiHlUe bydeveloping consistently moreappropriate marketing Mtrateglllll'il andintroducing rl.ewprocedures toimprove efficiency andeffectiveness. (b) 44.12 During thepll'litlp<iJriod, market studies willbeundertaken tocounter the da<H"oa~e inphilatelic salesandprofits. Themarketing studies willinclude (a)develop:rTtent ofwor1d~wide marketing andpromotion objectives andpolicies, (b)product lineplanning t.Qmeettheneedsofaworld-wide customer baseand (0)investigating anaidentifying appropriate opportunities toincrease penetration ofexisting ornewmarkets inordertogenerate additional revenues andto diB~efflinate information onUnited Nations activities. 14.13 ffi'lJ?.Awillalsocontinue theenhancement ofitsoffice automation inall threeoffic••,givingparticular attention toimprovements inmailorders. The ~utomated sy~t.mtorhandling customer orderswillbefurther improved toyield mOteu(tl(llful manl1gememt information andreports. Itishopedthatthoseefforts would1••dtoincreased efficiency ofoperations andaconcomitant reduction in CCHiit~ ., 44.14 Inimpleml1!ioting theactivities underthesubprogramme, UNP.Awillendeavour toexplore thepos~ibility ofincceasing salestothecasualcollector ofUnited Nations st81l1PS bydeveloping newproducts thatwouldappeal tothattarget group. Theposflibility ofissuing additional seriesofstamps onpopUlar topical themes willcontinue tobepursued. 44.15 Co-operative ventures inproducts, research andmarketing willbesought withother"postal administrations innr.dar ct.P..in~...a..'Ift "Play;·lu\t .,fl.&Lrdb" ....;.rt:V16\;.l5.l.:"J.;c­ I atthephilatelic market. Inthatregard.itisenvisaged thatjoint phill1itlZlllc produClt!!J might b@issued withotherpostal administrations forthis pUrpOIliI!ll.- ~~---~--------~ organizat.ion oftne Secre·tariat (ST/SGB/Org.a.n1,zat.ion, sect.P(!II)Lof January 1974. Inrespong;e to resolution 41/213of19December 19860!l. the re'Vie'Joftl'..e'Gff~cienC'".iof theadtrd.nist.rative andfinancial functionin,g ofthe