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Patent US20060074747 - Method and apparatus for performing a marketing campaign on behalf of an ... - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign inPatentsDisclosed are methods and apparatus, including computer program products, implementing and using techniques for performing a marketing campaign on behalf of an advertiser. A plurality of electronic publishers are in communication with a data network. The advertiser has an associated computer also in...http://www.google.com/patents/US20060074747?utm_source=gb-gplus-sharePatent US20060074747 - Method and apparatus for performing a marketing campaign on behalf of an advertiserAdvanced Patent SearchPublication numberUS20060074747 A1Publication typeApplicationApplication numberUS 10/956,554Publication dateApr 6, 2006Filing dateOct 1, 2004Priority dateOct 1, 2004Publication number10956554, 956554, US 2006/0074747 A1, US 2006/074747 A1, US 20060074747 A1, US 20060074747A1, US 2006074747 A1, US 2006074747A1, US-A1-20060074747, US-A1-2006074747, US2006/0074747A1, US2006/074747A1, US20060074747 A1, US20060074747A1, US2006074747 A1, US2006074747A1InventorsMichael Kline, Robert Spitz, Zorik Gordon, Robert Wright, Leon Simmonds, Jonathan Myron, Truoc Duong, Shunxing Xie, Thomas HubbardOriginal AssigneeReachlocal, Inc.Export CitationBiBTeX, EndNote, RefManPatent Citations (80), Referenced by (45), Classifications (18), Legal Events (2) External Links: USPTO, USPTO Assignment, EspacenetMethod and apparatus for performing a marketing campaign on behalf of an advertiser
[0067] When grouped together, keywords form a “keyword group.” The keyword group can include essentially any number of keywords. The business rules for how keywords are assembled and how they are bid for are contained in one or more keyword tables. In one embodiment, as shown in FIG. 8A, a first keyword table includes the following fields: keyword name and keyword group ID. This table is used to identify the keywords associated with a given keyword group ID. That is, all of the keyword names associated with a particular keyword group ID can be identified in the first column as associated with a keyword name. FIG. 8B shows a second keyword table which can be used for keyword group IDs. The keyword table of FIG. 8B includes the following fields: geography, category, publisher ID, keyword group ID, keyword group bid amount, campaign budget, number of bidders, and current max bid. Using the table of FIG. 8B, for every geography, category, and publisher, and possibly other marketing campaign parameters, both a keyword group bid amount and keyword group ID can be determined. The publisher or publishers are determined in step 970 of FIG. 9B, as described below. [0068] In Step 705 of FIG. 7, the budget, geography, categories, and possibly other parameters are provided. The categories can include categories, subcategories, and specialties associated with those subcategories as lower level categories, and in some instances, subspecialties such as geographic subspecialties associated with the specialties. These selections were made by the advertiser when specifying the nature of the campaign in Step 425 of FIG. 4. In a table or tables such as those shown in FIGS. 8A and 8B maintained by the keyword engine 205 of FIG. 2, keywords and keyword bid amounts associated with the various categories are accessed in Step 710. Those keywords and keyword bid amounts are retrieved in Step 715. In one embodiment, individual keywords are retrieved for each category and specialty in the hierarchical structure of data and then formed as a group in Step 720. In another embodiment, groups of keywords are stored in the keyword table of FIG. 8A and accessed by keyword group ID. These keywords are then retrieved and can be output individually or can then be output as one group in Step 720. [0069] In Step 705 of FIG. 7, the categories provided can include geographical territories, as described above. For example, an advertiser may have specified a specific DMA, city, zip code and/or radius to target their ad. In one embodiment, for publishers using customer IP addresses to target the ad, the ad can be displayed when the keyword term is used by someone in the specified DMA. Those skilled in the art will appreciate that the various categories, geographies, etc. can be used to cross-reference other tables such as the category taxonomy structure of FIGS. 5 and 6. [0070] In one embodiment, as shown in FIG. 8B, a keyword table can include additional information including bidding amounts indicating how much to bid on each keyword for various publishers. The “keyword group bid amount” field contains rules for how much to bid for each keyword group on behalf of the advertiser. For some publishers, every individual keyword has its own specified bid. Other publishers allow a single maximum bid to be assigned to a group of keywords, which facilitates the use of the keyword groupings provided by embodiments of methods and apparatus of the present invention. [0071] In FIGS. 2A and 2B, the advertising platform 120 includes a publisher interface engine 230 which interfaces with publishers to submit keywords, advertisements, and otherwise interact with the publishers on behalf of advertisers of the advertising platform 120. In one embodiment, application programming interfaces (APIs) are generated by publisher interface engine 230 and used as needed to interface with the publishers. Categories selected by the advertiser can be mapped to publisher-specific taxonomies. The publisher interface engine 230 takes into account publisher-specific business rules, publisher-specific ad requirements, and publisher-specific account creation requirements, all of which are considered “publisher parameters.” Other publisher parameters are used by the advertising platform 120, as described below. The advertiser does not to need to interact directly with any one publisher. The APIs provided by publisher interface engine 230 receive information provided by the advertiser, e.g., categories, advertisements, keywords, format that information based on the specific requirements of the publisher, and submit that information to the publisher on behalf of the advertiser. In an alternative embodiment, rather than using APIs, screen scraping technology is incorporated to perform a screen scrape of the publisher's web page or site. [0072] The various categories, geographic areas, and keywords described above are provided as marketing campaign parameters by the advertising platform 120. In some embodiments, the marketing campaign parameters further include demographics, such as populations, associated with geographic regions. In some embodiments, the marketing campaign parameters further include psychographics for targeting the marketing campaign. The demographic and psychographic information can be generated using similar techniques as that provided for the categories, keywords, and geographic areas, as set forth above. [0073] In FIG. 4, the recommended budget is calculated based on data in campaign allocation rules and campaign allocation and destination data tables. In one embodiment, the budget is determined according to the following calculation. First, the total number of desired leads indicated by the advertiser is divided by the total number of days in the duration of the campaign, ascertained in Step 415, to determine a target daily lead amount. Second, based on the target geographies and selected categories, and based on historical costs for each lead for those target geographies and categories, a total campaign budget is calculated and a preliminary budget allocation is made. In an alternative embodiment, an advertiser submits a budget and then, based on the budget, the target geographies, and business categories, an initial allocation is made. From the approximate allocation of budget across publishers, it can be determined what the overall campaign budget should be by aggregating the daily costs for each publisher, summing them, and then multiplying by the number of days in the campaign. [0074] FIG. 9A shows a flow diagram of a method 900 for selecting publishers for a marketing campaign and allocating expenditures among the selected publishers, performed in accordance with one embodiment of the present invention. In one embodiment, the method of FIG. 9A is performed by campaign allocation engine 210 in advertising platform apparatus 120. [0075] In FIG. 9A, the method begins in Step 905 with retrieving information provided by the advertiser during campaign setup in Step 310 of FIG. 3 and the method of FIG. 4. In one embodiment, this information or marketing campaign parameters include a campaign budget, duration, type of campaign, e.g., fixed budget, fixed cost per lead, cost per lead, cost per click, geographic target area, and category information. Such information can be stored in and retrieved from a table such as publisher allocation table 1000 shown in FIG. 10. The retrieved parameters from Step 905 are then used to allocate the budget across one or more publishers, in Step 910, according to one or more allocation rules. In one embodiment, the advertiser selects the publishers from a list. In another embodiment, the platform 120 recommends an optimal selection of publishers based on the marketing campaign parameters. Then, within a particular publisher, the budget is allocated across keyword groups and/or advertisement types. [0076] In FIG. 10, the publisher allocation table includes the following entries: publisher 1 1002, publisher 2 1005, and possibly additional publisher fields which identify all of the publishers available to receive the advertisement by name or identification number or code. Preferably, each row in the table has IDs for every publisher so that a 100 percent allocation can be enforced row by row. A category ID 1010 provides a category in each row, as described above, with respect to FIGS. 5 and 6. When an advertiser has selected multiple categories, a weighted average allocation can be made across the relevant rows. In addition, the table 1000 includes a Geo ID 1015, which identifies a geographic area for targeting the marketing campaign, selected by the advertiser, as described above with respect to FIG. 5. In addition, the table includes daily campaign budget amounts minimum 1020 and maximum 1025. Preferably, the indicated daily campaign budget minimum and maximum “amounts” in columns 1020 and 1025 are actually bands providing a range of amounts for which the allocation will apply. In one embodiment, the specific allocation performed in step 910 is an interactive process in which the campaign allocation engine 210 provides recommended allocations to the advertiser which can be adjusted as desired. In another embodiment, the allocation is determined entirely by campaign allocation engine 210 based on the information in table 1000 and possible additional historical data assessing the likelihood of obtaining leads using each publisher and the designated categories and keywords. [0077] In FIG. 9A, in one embodiment, after allocating the budget across the selected publishers, in Step 915, the budget for each publisher can be allocated across keyword groups to be submitted to the particular publisher. In performing step 915, a table similar to that shown in FIG. 10 is provided for each publisher, in which average cost per click amounts are provided for a list of keywords or groups of keywords. Those skilled in the art should appreciate that certain publishers may only provide banner advertisements or other marketing techniques than keywords, in which case step 915 can be skipped. In Step 920, advertisers providing different types of advertisements are addressed. In Step 920, the campaign allocation engine 210 allocates budget amounts for particular publishers across ad types provided by the particular publisher. Again, a table similar to that shown in FIG. 10 can be provided for each publisher, in which a list of ad types provided by a particular publisher and associated average costs are set forth. [0078] Those skilled in the art should appreciate that, in certain embodiments, when an advertiser is allowed the flexibility to select a fixed total campaign budget, or to set a maximum cost per lead, or to be billed on a cost per click versus a cost per call basis, then different allocation rules enforced by campaign allocation engine 210 can be established based on those different campaign types. [0079] In another embodiment, in which an advertiser selects multiple geographic IDs or territories to target, each geographic area may have its own allocation rules. In this situation, additional rules are provided to manage how the budget gets divided across geographic areas. In one embodiment, a weighted average distribution is made based on population. In another embodiment, the advertiser is allowed to specify a weighting. In another embodiment, there are national and regional variants of each keyword group. The budget for a keyword publisher is allocated between the two variants, across each of the keyword groups delivered to a publisher. [0080] In step 925 of FIG. 9A, certain adjustments can be made as desired by the advertiser to adjust the marketing campaign. The budget allocation can be adjusted using empirical data gathered from monitoring the leads from actual the advertisements placed across the various publishers. For keyword publishers, the allocated budget amount can be adjusted at the keyword group level or at the category level. [0081] FIG. 9B shows a method 910 for allocating a campaign budget among a plurality of electronic publishers, in accordance with one embodiment of the present invention. In Step 955 of FIG. 9B, the budget amount determined for the marketing campaign is retrieved. This budget amount can be in any of several forms as described above, depending on the desired implementation. In Step 960, marketing campaign parameters are retrieved. These marketing campaign parameters generally include categories, geographies, and duration information for the marketing campaign, developed by user interface engine 237 as described above. For example, a category describing subject matter of the marketing campaign could be “dentist.” The duration of the marketing campaign could have a target of 30 days, and geographic areas for targeting the marketing campaign could include San Francisco and San Jose. In addition, in some embodiments, the marketing campaign parameters may also include demographic information and psychographic information for targeting the marketing campaign. [0082] In Step 965 of FIG. 9B, publisher parameters are retrieved by the campaign allocation engine 210. The publisher parameters generally include a number of values, including a minimum campaign spend amount and a maximum campaign spend amount, both on a daily basis as well as for an entire campaign. In one embodiment, the minimum and maximum campaign spend amounts are determined by the user for the entire marketing campaign, as described above with reference to user interface engine 237 of FIGS. 2A and 2B. In one embodiment, in Step 970, the specific publishers to be used for the marketing campaign are selected by accessing a table stored on a processor-readable storage medium using one or more of the marketing campaign parameters described above. A table look-up operation is performed, as will be understood by those skilled in the art. The designated electronic publishers are retrieved from the table in accordance with the marketing campaign parameters provided to the table. This table can be updated by optimization engine 215 throughout the course of the marketing campaign and other marketing campaigns conducted on behalf of other advertisers, to keep the campaign allocation optimized. In one embodiment, when the publishers to be used for the marketing campaign are determined, in accordance with the generated marketing campaign parameters, publisher parameters are also retrieved from the table for each of the selected publishers, in Step 965. The publisher parameters can include a maximum potential daily budget for each selected publisher, a total daily click or impression inventory, an average cost per click or impression for each electronic publisher, maximum potential daily budget, average click-to-lead ratios, average impression-to-lead ratios, number of current advertisers, number of current bidders, and other information for the selected electronic publishers. In one embodiment, an average cost per click amounts can be given as initial estimates to the advertiser when creating a campaign in step 310 of FIG. 3 to better estimate how many clicks and leads they should expect to receive based on their budget. [0083] In one embodiment, there are unique publisher parameters for each publisher depending on the particular category or categories selected and geography. For instance, a total daily click inventory in one example is 10,000 clicks per day on Google for “dentists” in Los Angeles. The average cost per click for the publisher is $1.50 per click on Google for “dentists” in Los Angeles. The average click-to-lead ratio, another publisher parameter, is also provided for the particular category and geography, e.g., 10 percent of clicks generate leads for Google for “dentists” in Los Angeles. The average click-to-lead ratio is preferably calculated for various ranges of click or impression volume to determine when there is an optimal number of clicks to leads. That is, there are diminishing returns after a certain point. In one embodiment, one or more publishers have minimum and maximum daily campaign spend amount requirements. In another embodiment, a publisher has a minimum and maximum total campaign spend requirement. [0084] In Step 975 of FIG. 9B, using the provided marketing campaign parameters and publisher parameters, the budget amount is allocated among the selected electronic publishers from Step 970 according to one or more allocation rules to define an allocated budget. There can be various allocation rules used, depending on the desired implementation. In one embodiment, the budget amount is allocated among the selected electronic publishers so that the allocated budget is within the maximum potential daily budget or total budget for each of the selected electronic publishers. The budget amount is allocated among the selected electronic publishers according to priorities assigned to those selected electronic publishers, in one embodiment. For instance, the priorities can be assigned according to lowest cost lead generator values associated with the selected electronic publishers. [0085] In one embodiment, in Step 975, for each publisher, geography, and category, the maximum potential daily budget is calculated by multiplying a total daily click or impression inventory by an average cost per click or impression for each publisher/category/geography. This generally sets the boundaries for the maximum budget that can be used for each publisher/category/geography. For instance, for $100 campaign intervals, the optimal allocation percentage can be calculated by allocating clicks or impressions across each of the lowest cost lead generator publishers for that category/geography. By “lowest cost lead generators,” this generally means that if publisher A can generate a lead for $5 and publisher B for $6, 100 percent of the budget amount within that campaign interval will go to publisher A, up to any publisher maximums determined for the particular implementation. This allocation can be made for every budget range to come up with the ideal allocation. In one embodiment, the campaign allocation engine 210 provides a premium for publisher diversity that reduces or eliminates the possibility of being dependent on only one publisher. [0086] Again, the publisher allocation can be made for each designated publisher, geography, category, and campaign budget range or range of campaign objectives. [0087] In Step 980, the calculated budget allocation of Step 975 is then applied to the marketing campaign. In one embodiment, this application includes weighting the allocation across a plurality of geographies. For instance, the allocation can be based on the relative populations of designated geographic regions, with more populated geographies getting a higher percentage of the budget. In another embodiment, the allocation also takes into account demographics and/or psychographics associated with those geographic areas. [0088] In Step 985 of FIG. 9B, the allocated budget can be reallocated when the allocated budget is not within the minimum spend amount and maximum spend amount parameters, or where the publishers selected do not achieve the desired campaign objectives as set for the advertiser, as described above. Often, this will involve removing one or more electronic publishers and reallocating the allocated budget among the remaining electronic publishers according to reallocation rules. Generally, these reallocation rules will include one or more of the allocation rules described above. [0089] In FIGS. 2A and 2B, an optimization engine 215 works in conjunction with campaign allocation engine 210 to optimize the allocated budget or reallocated budget. This often includes updating the allocation rules, depending on observed data from marketing campaigns. The observed data often includes campaign event information gathered by reporting engine 220, as described below. The campaign event information generally includes information describing campaign events such as impressions, clicks, emails, phone calls, links to HTML pages, coupon selection, coupon redemption, sales, and store visits. The optimization engine 215 generally attempts to determine a budget allocation that drives the most high valued campaign events for the least cost. In each particular marketing campaign, the campaign events generated will depend on the particular publishers and subject matter of the advertisement. For instance, some advertisements may generate more phone calls, and other advertisers may generate more visits to web pages. Depending on the nature of the advertiser's business, phone calls or web site visits may result in higher sales, all of which information can be used to further optimize the campaign allocation. [0090] FIG. 11 shows a method 1100 for optimizing a budget allocation performed by optimization engine 215 according to one embodiment of the present invention. In step 1105, campaign event information, as described above, is identified. In step 1110, optimization engine 215 calculates a cost per campaign event, by publisher, geography and category. Then, in step 1115, publisher parameters are obtained, such as average cost per click, number of available clicks, and number of competing advertisers. In step 1120, the lowest cost publishers are determined based on the campaign event information identified in step 1105 and the calculated cost per campaign event from step 1110. Then, in step 1125, the allocation rules are optimized and the budget is re-allocated, as described herein. [0091] There are several types of “campaign events,” or “events” that are monitored using embodiments of methods and apparatus of the present invention. Such events are used to optimize campaign allocation and bidding methods, as described above, and are used as part of a reporting procedure described below. These events can also be used to trigger alarms if the marketing campaign is not achieving its expected results, resulting in an adjustment of budget allocations or other adjustments. The events addressed include impressions, referring to the number of times an advertisement has been displayed by a publisher, and advertisement interactions such as clicks, referring to the number of times an ad has been clicked by users. Campaign events also include lead information such as phone calls, emails, links to an advertiser web site or offer page, clicks on the advertiser web page or web site, and coupon selection and redemption. Often, lead information will include contact information received from a customer, IP addresses, and other information identifying customers. Campaign events also include purchase information and sales information generated, for instance, during an e-commerce transaction. Examples of campaign event information include phone calls made using tracking numbers, as described below, emails sent using tracking emails, also described below. In some embodiments, searches on an advertiser's site are also monitored as campaign events. [0092] “Ad type” refers to the nature of the advertisement used in the marketing campaign. Several advertisements can be used, including keywords, paid inclusions, referring to any advertiser whose site is submitted for listing on major search engines that offer paid inclusion, and generic and customized banners. Other ad types include directory listings and other sponsored listings, and classified ads. [0093] Tracking phone numbers are provided with embodiments of methods and apparatus of the present invention. Using these numbers, the source of a lead can be identified, or, at the very least, a counter can accumulate contacts to the tracking number. One or more tracking numbers can be procured for an advertiser, depending on the desired implementation. The tracking numbers are generally used to keep track of the number of calls made to that number. In one embodiment, a tracking number table maintained by advertising platform apparatus 120 includes the following fields: advertiser ID, campaign ID, target phone number, tracking phone number, tracking phone number type, e.g., local or toll-free, publisher ID, Geo ID and, in some instances, the keyword used. [0094] When a marketing campaign has been undertaken, and if the advertiser has an email address, the advertising platform 120 can replace that email address with a tracking email. In this embodiment, the tracking email can be obtained for the advertiser. A table is maintained as described above for tracking emails used by various advertisers. In one embodiment, fields in the table include advertiser ID, campaign ID, target email address, tracking email address, publisher ID, Geo ID and, in some instances, the keyword used. [0095] Methods and apparatus performed in accordance with embodiments of the present invention include a reporting feature. After a marketing campaign has begun, campaign activity is reported to the advertiser. A centralized reporting engine 220, as shown in FIGS. 2A and 2B, is able to track and monitor customer activity pertaining to the marketing campaign for that advertiser. The report delivered by reporting engine 220 can be customized as desired by the advertiser. Generally, reporting engine 220 provides tracking of campaign events related to the marketing campaign, including: emails, phone calls, coupons, visits to web pages, web forms filled out and submitted, and other events described above. [0096] FIG. 12 shows a method of tracking and reporting customer activity, performed by reporting engine 220 in accordance with one embodiment of the present invention. In Step 1205, a date range is specified for the report. The advertiser can specify a “from” date and “to” date for the range. This specification can be made by the advertiser when setting up the campaign in step 310 of FIG. 3, or at any later time during the campaign. In an alternative embodiment, the date range is controlled by the online advertising platform. [0097] In Step 1210 of FIG. 12, data describing the campaign status is retrieved for delivery to the advertiser. In one embodiment, this data includes an amount spent number. The amount spent is preferably provided in the form of a total amount spent across all of the publishers, and also shows the amount spent for each publisher. The amount spent for each publisher will generally be the sum of any up front fees plus any per click charges multiplied by the number of clicks, a number provided by the publisher. For some publishers, the actual per click amount will be specified in reports from those publishers. For other publishers, the per click amounts are determined prior to the campaign and are retrieved from memory. [0098] In Step 1215 of FIG. 12, campaign event information is determined. Part or all of the campaign event information is tracked and monitored using reporting engine 220. Examples of campaign events are described above. In some embodiments, a portion of the determined campaign event information, such as advertisement interactions, are received from the publishers. In Step 1225, after all of the data in Steps 1205-1220 is gathered, the data can be assembled into a report for the advertiser. This report, in one embodiment, outputs all of the retrieved data in a table format for the advertiser. The report can be sent to the advertiser in email form or in another suitable form such as a printed mailing. In another embodiment the advertiser can access a server on which the advertising platform apparatus 120 is situated, and download the report. Reports can be provided to the advertiser as desired, e.g., on a daily, weekly or monthly basis. [0099] In one embodiment, when the report is sent by email, an advertiser can click on certain figures presented in the report, and the advertiser is linked to an HTML page including more detailed information for that figure. For instance, when the advertiser clicks on the phone calls figure, a popup window can provide further call details, including the number of calls received per individual publisher and other information such as caller ID, time of the call, call duration, and other information. Similar further details of email leads can be provided including date, time and email address of the interested customer. [0100] Coupon information including the number of clicks for a specific campaign offer, total number of prints, and registration of coupon offers can also be provided. [0101] In step 1230, the data gathered by reporting engine 220 can also be used to optimize allocation rules used by campaign allocation engine 210. Such updating can be performed at various times using multiple marketing campaigns performed on behalf of different advertisers to update the allocation rules for current and future marketing campaigns. [0102] In FIG. 2, the advertising platform apparatus 120 further includes a reverse proxy engine 225. The reverse proxy engine 225 performs a method of dynamically rendering an advertiser web page associated with the advertiser, as shown in FIG. 15A, as a proxied web page, as shown in FIG. 15B. Through this proxied web page, customer interactions can be tracked. In one embodiment, shown in FIG. 14, the proxied web page is stored on a storage medium such as database 240 local to or easily accessible by advertising platform apparatus 120. The proxied web page can also be situated on a database 1415 controlled by an advertiser 1405, or at a central data storage facility 1420 accessible over data network 125. Generally, the proxied web page is a version of the advertiser's home page or other advertisement web page retrieved and dynamically edited in real time with certain information, such as contact information, pricing information, images, and other data in the advertiser web page strategically replaced. In one embodiment, an entire advertiser web site can be proxied, using essentially the same techniques for editing individual web pages, described herein. [0103] FIG. 13 shows the method of rendering an advertiser web page as the proxied web page, performed in accordance with one embodiment of the present invention. The method 1300 of FIG. 13 is described with reference to FIGS. 14 and 15A, 15B. In Step 1304, the advertiser web page 1510 or web site is provided on an accessible storage medium, such as database 1415 as described above. In Step 1306, a customer request message from customer 1405 is received by reverse proxy engine 225 of advertising platform 120. In some examples, the customer request message is first received through an advertisement displayed on an electronic publisher 145, and routed to advertising platform 120. Responsive to the customer request, the advertiser web page 1510 is retrieved by advertising platform 120 from where it is ordinarily stored. In step 1310, the reverse proxy engine 225 dynamically edits the advertiser web page 1510 of FIG. 15A to create a proxied web page 1520, shown in FIG. 15B. [0104] In one example, as shown in FIGS. 15A and 15B, the dynamic editing includes filtering the content of the advertiser web page 1510. For instance, contact information on that page can be identified using conventional pattern recognition techniques. Examples of such identified contact information include phone numbers, email addresses, images, and other numbers including fax numbers, cell phone numbers, and any other means for contacting the advertiser. The numbers on the advertiser web page are characterized herein as “target” numbers, referring to the actual number at which the advertiser can respond to a customer. The identified contact information is replaced with appropriate tracking numbers. These tracking numbers are intermediary numbers through which the customer interaction will be routed to gather information about the customer interaction. For instance, in FIG. 15B, the “phone” number “Contact: ReachLocal.com” number shown on advertiser web page 1510 of FIG. 15A has been replaced on the proxied web page 1520. The email address “sales@reachlocal.com” has been replaced with a tracking email link, “send E-Mail to Sales,” which generates a tracking email. In other examples, the dynamic editing includes replacing a price on the advertiser web page. For instance, the price can be associated with an item in inventory that is displayed only to customers accessing the page via an advertisement from the marketing campaign. Another example of dynamic editing the advertiser web page is inserting or replacing electronic coupons. [0105] In one embodiment, a data collection engine is triggered every time the tracking number shown on the proxied web page 1520 is used by customer 1405 and other customers. The data collection engine, in one embodiment, includes a counter which is incremented every time that number is used. In another embodiment, the data collection engine collects additional information from the customer, including the customer's email address, phone number, other customer identification information, date and time of the contact, and the duration of the contact. The data collection engine collects data for each item of contact information replaced, including phone numbers, email addresses, and other contact information as described above. [0106] In Step 1310 of FIG. 13, email substitutions and phone number substitutions are made by simply replacing the identified contact information in the advertiser web page with tracking numbers in standard email and phone number formats. In certain instances, graphical images displayed on the advertiser web page may contain phone numbers and/or email addresses within. In these situations, an optical character recognition (OCR) operation is performed to identify those email addresses and phone numbers. Then the identified contact information can be replaced accordingly. [0107] In one embodiment, the tracking numbers and data collection engine described herein can be obtained through third party providers. [0108] In Step 1320 of FIG. 13, the reverse proxy engine 225 of advertising platform 120 of FIG. 14 serves the proxied web page 1520 to a computer operated by customer 1405 over data network 125. In some implementations, the customer receives the proxied web page not knowing that the dynamic editing described above has taken place. The editing is seamless, and provides the benefit of gathering information for the advertiser without interfering with the customer's experience. [0109] In one implementation, reverse proxy engine 225 provides links referencing the proxied web page to the various publishers, such as publisher 145 in FIG. 1, as part of the advertising information. In this way, when the advertiser attempts to access the advertiser's web page through those publishers, the advertiser is routed to the proxied web page. Then, not knowing the target contact information, the customer will contact the advertiser through the tracking numbers, enabling the counting and gathering of information regarding that interaction. [0110] Embodiments of the invention, including the methods, apparatus, platform, engines and functions described herein, can be implemented in digital electronic circuitry, or in computer hardware, firmware, software, or in combinations of them. Apparatus embodiments of the invention can be implemented in a computer program product tangibly embodied in a machine-readable storage device for execution by a programmable processor; and method steps of the invention can be performed by a programmable processor executing a program of instructions to perform functions of the invention by operating on input data and generating output. Embodiments of the invention can be implemented advantageously in one or more computer programs that are executable on a programmable system including at least one programmable processor coupled to receive data and instructions from, and to transmit data and instructions to, a data storage system, at least one input device, and at least one output device. Each computer program can be implemented in a high-level procedural or object-oriented programming language, or in assembly or machine language if desired; and in any case, the language can be a compiled or interpreted language. Suitable processors include, by way of example, both general and special purpose microprocessors. Generally, a processor will receive instructions and data from a read-only memory and/or a random access memory. Generally, a computer will include one or more mass storage devices for storing data files; such devices include magnetic disks, such as internal hard disks and removable disks; magneto-optical disks; and optical disks. Storage devices suitable for tangibly embodying computer program instructions and data include all forms of non-volatile memory, including by way of example semiconductor memory devices, such as EPROM, EEPROM, and flash memory devices; magnetic disks such as internal hard disks and removable disks; magneto-optical disks; and CD-ROM disks. Any of the foregoing can be supplemented by, or incorporated in, ASICs (application-specific integrated circuits). [0111] A number of implementations of the invention have been described. Nevertheless, it will be understood that various modifications may be made without departing from the spirit and scope of the invention. Accordingly, other embodiments are within the scope of the following claims. 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keyword bidding system and methodUS20130332262 *Jun 11, 2012Dec 12, 2013John HuntInternet marketing-advertising reporting (iMar) system* Cited by examinerClassifications U.S. Classification705/14.48, 705/14.51, 705/14.57, 705/14.66, 705/14.71International ClassificationG06Q30/00Cooperative ClassificationG06Q30/0253, G06Q30/0269, G06Q30/0275, G06Q30/02, G06Q30/0259, G06Q30/0249European ClassificationG06Q30/02, G06Q30/0259, G06Q30/0249, G06Q30/0253, G06Q30/0275, G06Q30/0269Legal EventsDateCodeEventDescriptionOct 1, 2004ASAssignmentOwner name: REACHLOCAL, INC., CALIFORNIAFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:KLINE, MICHAEL L;SPITZ, ROBERT KENDRICK;GORDON, ZORIK;AND OTHERS;REEL/FRAME:015871/0496Effective date: 20041001Jan 14, 2005ASAssignmentOwner name: REACHLOCAL, INC., CALIFORNIAFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:MYRON, JONATHAN DANIEL;XIE, SHUNXING;REEL/FRAME:015599/0116;SIGNING DATES FROM 20050106 TO 20050107RotateOriginal ImageGoogle 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Achieving PostScript and Wmf outputs for OpenGL - CodeProject 11,438,007 members (47,092 online)
Congratulation Last Visit: 31-Dec-99 19:00 Last Update: 6-May-15 12:49Refresh1

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Bound (Audiobook) by Elise Marion | Audible.com
By TMM on 10-08-19
She bound him in chains, he repaid her in kind, now she is bound to him, in more ways than one.
Gwen trusted Caden, a mistake that led to her becoming his prisoner. All hope is lost when it comes to forging peace between their houses; unless she relents and agrees to marry her captor. While passion and desire led her into Caden's trap, Gwen is not certain she can bring herself to become his prisoner for life - in the bonds of holy matrimony.
Yet, the kingdom of Alemere is at stake, as are the lives of people they both love. Caden and Gwen will be forced to forge a path toward peace - not only within the realm, but within their complicated and volatile bond.
I was given this book by the author, as well as book one, in order that I may experience the full story after receiving book three through Audiobook Boom for an honest review.
The cast of characters is large so it's important to listen to the books in succession. Elise Marion does a skillful job in tying together the intricate webs of betrayal and hatred from book one. I still applaud her portrayal of Gwen as her personal strength of character never wavers. Neither MC falls from their perfectly scripted personalities. I really enjoyed the playfulness between them once their union is solidified.
As in the first book, Eric Burns did a fantastic job rendering the male voices. And, as in the first book, his female voices weren't to my liking. He will be a force in the dual narration stories; count on it.
I love the world created and look forward to future books about the characters I've come to know. Thank you, Elise, for allowing me the full experience. I've already listened to the next book and am pleased to be about to write a good review on it, also!
I've never read the print version and it all depends on the person which is better. I am one of those people that is happy with both, but it would be a good read which ever way you want to read it.
My review of Bound by Elise Marion
This book is a 5 star story! With great narration!
This is the second book in the Chained Trilogy! I listened to it on Audible after listening to Chained, Book One. I finished Bound in less than 24 hours because it was just that great to make me binge listen. Bound continues the story of Chained. You have a hero and heroine that are meant to be together but have so many obstacles in their way. The story unravels the chaos and who the culprits to all of the evil are. I loved all the different stories of all the characters involved and how neatly they were tied into the story. The ending was one I was hoping for. I am now ready to spend the day listening to The Heir, Book Three of the Chained Trilogy.
Who is the Captor and who is the Captive..
I liked that most of the female characters are strong, No whiny princesses, etc.
All of the characters were interesting and well rounded.
There were a few twists, turns, loss, love, threats of war, and the chemistry between Gwen and Caden was pretty intense.
Eric Burns did rather well with the narration.
If you like medieval romance stories don't miss this series.
This is just a darn good, well written medieval romance. Fantastic story with great characters. I enjoyed this book even more than the first. Very entertaining, engaging and enjoyable.
Everything that made the first book fantastic are present as well in this book including plenty of action, suspense, intrigue, romance, love, honor, greed, betrayal and more.
Without giving anything away the story continues to progress and the plot gets more intricate continuing to pull you into the kingdom of Alemere as well as the lives of Maignart's and the Toustain's.
Eric Burns once again did a great job with the narration. I'm glad they used the same narrator again. It keeps the continuity in story. Great character voices. Clearly spoken. Smooth even pace with the narration. He has the perfect voice for this series.
Surprisingly interesting period fake piece ?bwwm?

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An Evolution of Consciousness by M.W.G Kawana - Read Online
An Evolution of Consciousness: Thoughts and Salutationsby M.W.G KawanaFiction & Literature197 pagesAboutReviewsFrom the Publisher‘In truth
There is no doubt’
The WebPublished: Xlibris on Jun 7, 2013ISBN: 9781483631158List price: $4.99Read on Scribd mobile: iPhone, iPad and Android.Availability for An Evolution of Consciousness: Thoughts and SalutationsThis book can be read on up to 6 mobile devices.View More

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Field Technology Analyst $60,000 Jobs, Employment
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class - Whats best practice for including external actionscript files in flex application - Stack Overflow
Whats best practice for including external actionscript files in flex application
2 If I include a an external actionscript file in a flex mxml file, I get different behaviours at compile time depending on the method used. Using an mx script tag with a source attribute or an include statement, then compiling the file gives errors like:
flex class actionscript include share|improve this question edited Feb 21 '09 at 16:34
asked Feb 21 '09 at 16:19
To answer the more general question: importing is the preferred way of including external files. In my opinion the include statement should be only used when nothing else will do as it makes things a bit more difficult to debug if something goes wrong and makes code usually more difficult to read and comprehend. Assaf's description of what import and include do is correct.
And then for the more specific problem you seem to have: you're probably trying to do the testing.init(); right there in the <script> block -- try putting it in a method. You should only have things like import statements and member declarations (variables, functions) directly in the script block and statements like this within functions.
You're seeing that error message because when you're calling the init() method of this object, it hasn't been created yet -- that statement will be executed when the definition of the class that your MXML file represents is loaded; what you want is to have it executed when a particular instance of this class has been created, and you can do that by calling it in the constructor of the class (this is, as far as I know, not possible when you're writing a class using MXML, so read on:) or for example in a handler function for the FlexEvent.CREATION_COMPLETE (or creationComplete in terms of MXML tag attributes) event (see the example below.)
creationComplete="creationCompleteHandler();"
share|improve this answer edited Feb 21 '09 at 18:48
answered Feb 21 '09 at 17:16
thanks. that makes more sense. However, I'm now getting Error: Call to a possibly undefined method init through a reference with static type journal.
Feb 21 '09 at 17:25
make sure your Journal class has a public function with that name and that it is saved in a file called Journal.as in the path project-root/lib/ (where project-root is the path to the root of your project directory structure)
Feb 21 '09 at 17:29
Also, if init() always needs to be called before using, you could instead do the init stuff in the Journal class's constructor.
Import lets you access the public declarations of the imported file.
Include plants the contents of an as3 file into the include location as if you typed it there.
See the manual on "Comparing, including, and importing ActionScript code".
share|improve this answer answered Feb 21 '09 at 16:44
Thanks for the reply but this doesnt answer my question. I have already looked at the link you posted several times. Is there something wrong in the above code? Why am I getting these errors?
public var testing:Journal;
testing = new Journal();
share|improve this answer answered Jul 22 '09 at 19:44
Not the answer you're looking for?	Browse other questions tagged flex class actionscript include or ask your own question.	asked
Flex/Actionscript: Unable to add archive file
How to import a custom class into mxml file in Flex? (Actionscript 3)

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Cold Stretches Throughout East; Flurries Reported in Florida | Fox News
Cold Stretches Throughout East; Flurries Reported in Florida
TAMPA, Fla. – A blast of cold air brought flurries to the Sunshine State on Thursday but seemed to have spared citrus crops from the major damage that growers had feared.
A serious freeze would have been devastating to the country's biggest citrus industry, already struggling from years of diseases and hurricanes. But most orange and grapefruit groves are in Central and South Florida, where temperatures hovered in high 20s and low 30s. Trees can be ruined when temperatures fall to 28 degrees for four hours.
"Mother Nature cut us a break this time and now we can continue to produce the quality citrus crop Florida is known for," said Michael W. Sparks, executive vice president and CEO of grower advocacy group Florida Citrus Mutual.
Temperatures were not below freezing for long enough to cause widespread damage to Florida's citrus trees, the group said. In fact, the cold could benefit some growers because it slows down growth and hardens up citrus trees.
Orange juice futures for immediate delivery fell slightly in early trading Thursday on the New York Board of Trade.
Growers had tried to harvest as many mature fruits and vegetables as possible, and tried to protect plants by spraying them with water that freezes, insulating the temperature at 32.
Temperatures in many areas of northern Florida dropped into the 20s early Thursday, following the 30-degree temperatures some northern parts of the state saw Wednesday. Cross City was at 20. Farther south, Orlando was 31 and it was 39 in Miami. Snow flurries were reported near the Daytona Beach coastline, the first in Florida since 2006.
The coldest reading in Maine was 33 below near the St. Pamphile border crossing with Canada. Detroit was 6. Ohio saw 9 degrees at Cleveland Hopkins Airport, 8 in Youngstown and 7 in Dayton.
The storm could dampen the San Diego Chargers' playoff game against the Tennessee Titans on Sunday. A Qualcomm Stadium official said that if the rain persists, the field will be covered by a tarp until one hour before the game.
Citrus crops were not the only ones at risk in Florida. Around the state, farmers were checking on other crops that Florida produces in the winter for much of the country, from broccoli and cabbage in north Florida to strawberries, tomatoes, corn and citrus toward the south.
The early looks indicated that damage to most crops would be isolated and "not as bad as it could have been," said Terry McElroy, spokesman for the state Department of Agriculture and Consumer Services.
McElroy said most of the crops growing in north Florida can withstand cold snaps and were probably not damaged in the freeze. But it may be days before some farmers know for sure how much they have lost.
"The more cold weather we have, the better," said Joe Mitchum, a peach grower outside Ruston, La.
The unusually low temperatures led New Orleans emergency officials to enact a "freeze plan" on New Year's Eve, allowing homeless shelters to temporarily exceed their fire safety capacity. Six shelters took on 700 extra cots between them, boosting the city's capacity of about 400 shelter beds. The plan is expected to last through Thursday.
Snow fell Wednesday from Ohio through eastern Kentucky and West Virginia into parts of Virginia and Maryland. West Virginia's rugged Randolph County got 13 inches, the Weather Service said.
At least 40 of West Virginia's 55 counties closed schools Wednesday because of snow-covered roads and freezing temperatures. The holiday break continued Thursday for students in at least 35 counties as the effects of the storm lingered.
Dozens of schools also were closed Wednesday in southeastern Michigan.

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ELVIS PRESLEY TODAY UK LP A 1 B 1 RCA VICTOR ORANGE LABEL | eBay Please enable JavaScript Our new search experience requires JavaScript to be enabled. Please enable JavaScript on your browser, then try again.
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Amazon.co.uk:Customer Reviews: Riverdance (Music From the Show)
Amazon.co.uk Today's Deals Warehouse Deals Outlet Subscribe & Save Vouchers Amazon Family Amazon Prime Amazon Student Amazon Instant Video Mobile Apps Amazon Toolbar Amazon Pickup Locations Riverdance (Music From the Show)
Customer Reviews484.6 out of 5 stars5 star364 star73 star42 star01 star1Riverdance (Music From the Show)byVarious artistsFormat: MP3 DownloadChangePrice:£7.99Your rating(Clear)Rate this item
Most helpful positive reviewSee all 43 positive reviews› 16 of 16 people found the following review helpful5Music can't get any better than thisByE. Davis "emohawk2006"on 6 November 2005Riverdance, is one of the greatest CDs I am proud to have. There is something for everyone on it. It's beats and melodies are amazing. The title theme which doesn;t appear until track 8 is breathtaking with the haunting voice before the rythmic furore of the show's climax.Bill Whelan has surpassed himself the use of Irish traditional music and other styles including Spanish gives the album such definition it represents the best of Ireland, and best of the music establishment.Pure Genius!
Most helpful critical reviewSee all 5 critical reviews› 3 of 3 people found the following review helpful1Not happyBypingpong4on 17 December 2013I have not received the Riverdance CD I ordered!. The one I viewed online and ordered has "Riverdance" in white writing. I am after a specific track - the one I received had "Riverdance" in black writing and does not have the track I am after. So hugely disappointed and not happy that I will have to pay to return it! Trade Descriptions!!!
16 of 16 people found the following review helpful5Music can't get any better than thisByE. Davis "emohawk2006"on 6 November 2005Format: Audio CDRiverdance, is one of the greatest CDs I am proud to have. There is something for everyone on it. It's beats and melodies are amazing. The title theme which doesn;t appear until track 8 is breathtaking with the haunting voice before the rythmic furore of the show's climax.Bill Whelan has surpassed himself the use of Irish traditional music and other styles including Spanish gives the album such definition it represents the best of Ireland, and best of the music establishment.Pure Genius!0CommentWas this review helpful to you?YesNoSending feedback...Thank you for your feedback.Sorry, we failed to record your vote. Please try againReport abusePlease write at least one wordYou must purchase at least one item from Amazon to post a commentA problem occurred while submitting your comment. Please try again later.Sign in and comment
There was a problem loading the comments at the moment. Please try again later.Show more comments9 of 9 people found the following review helpful5Highly recommended!ByKurt A. Johnsonon 18 August 2004Format: Audio CD[One CD, with a running time of 73:06 minutes.] This CD is the soundtrack of the fabulous show, Riverdance, which alone makes it a must-have. But even outside of that, the music is superb, and I would highly recommend it to anyone who enjoys listening to Irish music. The paperwork included with the CD has a list of the tunes, along with the credits, as well as the words to all of the songs (including the one in Gaelic!).I really enjoyed this CD and highly recommend it!0CommentWas this review helpful to you?YesNoSending feedback...Thank you for your feedback.Sorry, we failed to record your vote. Please try againReport abusePlease write at least one wordYou must purchase at least one item from Amazon to post a commentA problem occurred while submitting your comment. Please try again later.Sign in and comment
There was a problem loading the comments at the moment. Please try again later.Show more comments12 of 13 people found the following review helpful5This is what Irish music should be like.ByA customeron 13 October 2000Format: Audio CDThe show redefined Irish dance - gone were the straight backed, prim and proper styles which came into force with the prudish 20th century. This was dancing filled with passion, a celebration of life. The album, too, captures this feeling exquisitely. Let it play, and you'll physically feel your heart thumping and the hairs standing on the back of your neck. It is vibrant and radiating, a testament to the culture which gave birth to this music in its truest form. If you've seen the show, you'll know what I'm talking about and won't be able to resist this album. If you haven't, do yourself a favour and buy this album NOW. It's not quite the same as seeing the show live, but it's an excellent start.0CommentWas this review helpful to you?YesNoSending feedback...Thank you for your feedback.Sorry, we failed to record your vote. Please try againReport abusePlease write at least one wordYou must purchase at least one item from Amazon to post a commentA problem occurred while submitting your comment. Please try again later.Sign in and comment
There was a problem loading the comments at the moment. Please try again later.Show more comments3 of 3 people found the following review helpful1Not happyBypingpong4on 17 December 2013Format: Audio CDVerified PurchaseI have not received the Riverdance CD I ordered!. The one I viewed online and ordered has "Riverdance" in white writing. I am after a specific track - the one I received had "Riverdance" in black writing and does not have the track I am after. So hugely disappointed and not happy that I will have to pay to return it! Trade Descriptions!!!0CommentWas this review helpful to you?YesNoSending feedback...Thank you for your feedback.Sorry, we failed to record your vote. Please try againReport abusePlease write at least one wordYou must purchase at least one item from Amazon to post a commentA problem occurred while submitting your comment. Please try again later.Sign in and comment
There was a problem loading the comments at the moment. Please try again later.Show more comments1 of 1 people found the following review helpful5Great - as expected!Bydragonflyon 16 December 2012Format: Audio CDVerified PurchaseI'm loving this cd - the music is evocative and exciting in turns. The tap sounds are included in this (they weren't in my old cassette version) which I like. If you've seen the stage production it will take you straight back and even if you haven't you will find it moody and evocative.0CommentWas this review helpful to you?YesNoSending feedback...Thank you for your feedback.Sorry, we failed to record your vote. Please try againReport abusePlease write at least one wordYou must purchase at least one item from Amazon to post a commentA problem occurred while submitting your comment. Please try again later.Sign in and comment
There was a problem loading the comments at the moment. Please try again later.Show more comments1 of 1 people found the following review helpful4A stirring soundtrackByKDon 18 July 2010Format: Audio CDVerified PurchaseI saw the Riverdance show in 1997 and had not listened to the music since. I am really enjoying the CD, although I skip over the really slow (almost dreary) tracks. Reel Around the Sun is by far the best, and it's great to have the sound of the taps on the big troupe tracks.0CommentWas this review helpful to you?YesNoSending feedback...Thank you for your feedback.Sorry, we failed to record your vote. Please try againReport abusePlease write at least one wordYou must purchase at least one item from Amazon to post a commentA problem occurred while submitting your comment. Please try again later.Sign in and comment
There was a problem loading the comments at the moment. Please try again later.Show more comments5 of 6 people found the following review helpful4Lovely...ByA customeron 17 March 2004Format: Audio CDBill Wheelan's music is always lovely. The Riverdance soundtrack is particularly nice, though I was a little dissapointed that the poetry from the show was not on the soundtrack. If you like gentle music with an Irish flavour that can inspire and evoke emotion, this is definately the CD for you.0CommentWas this review helpful to you?YesNoSending feedback...Thank you for your feedback.Sorry, we failed to record your vote. Please try againReport abusePlease write at least one wordYou must purchase at least one item from Amazon to post a commentA problem occurred while submitting your comment. Please try again later.Sign in and comment
There was a problem loading the comments at the moment. Please try again later.Show more comments5Riverdance CDByMrs. E. J. Bullworthyon 4 April 2009Format: Audio CDVerified PurchaseI have seen Riverdance on many occasions with five different male and female lead dancers, my favourite lead male dancer being Brendan de Gallai. I love the music from the show and until now have only had it on cassette but since buying the cd I have played it almost non-stop!I am really sorry that Riverdance The Show is coming to an end but I am so glad I was able to see the final performance in London of the farewell tour.I will miss being able to see them again live but thankful that I have my CD to remind me of the show and remember all the wonderful dances and songs within it.Elaine0CommentWas this review helpful to you?YesNoSending feedback...Thank you for your feedback.Sorry, we failed to record your vote. Please try againReport abusePlease write at least one wordYou must purchase at least one item from Amazon to post a commentA problem occurred while submitting your comment. Please try again later.Sign in and comment
There was a problem loading the comments at the moment. Please try again later.Show more comments5The Riverdance CDByFreyaxxxon 2 September 2012Format: Audio CDVerified PurchaseI love this CD and I listen to it all the time on my iPod. The songs are all brilliant and some include the songs of the dancers which I really love. The music and musicians are amazing and I really love the sound of all of the tracks. It brings back wonderful memories of me watching the show when I was little - it was my all-time favourite video to watch as it always put my a great mood and I am so glad I have found the CD to go with it. I really love it and I hope others like it as much as I do. Thank you Amazon Freya xxx0CommentWas this review helpful to you?YesNoSending feedback...Thank you for your feedback.Sorry, we failed to record your vote. Please try againReport abusePlease write at least one wordYou must purchase at least one item from Amazon to post a commentA problem occurred while submitting your comment. Please try again later.Sign in and comment
There was a problem loading the comments at the moment. Please try again later.Show more comments5Spine Tingling!ByP. J. Aspel "The Sophisticate"on 3 May 2008Format: Audio CDChrist, this is fantastic!! I'm a huge world music fan anyway but this is something really special.It's interesting too how they meld traditional Irish dancing with Spanish and Balkan music, absolutely thrilling entertainment! I also adore it because my Grandpa was from Ireland and he was such a gentle, kind man. Whichever way you look at it, its classy stuff and worth every penny!0CommentWas this review helpful to you?YesNoSending feedback...Thank you for your feedback.Sorry, we failed to record your vote. Please try againReport abusePlease write at least one wordYou must purchase at least one item from Amazon to post a commentA problem occurred while submitting your comment. Please try again later.Sign in and comment
Riverdance (Album Version) by Bill Whelan
Michael Flatley's Lord Of The Dance by Ronan Hardiman
Michael Flatley's Feet Of Flames by Ronan Hardiman
Send us feedbackHow can we make Amazon Customer Reviews better for you?Let us know here.‹ See all details for Riverdance (Music From the Show)

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Words containing enotopi | Words that contain enotopi
Words containing enotopi | Words that contain enotopi http://www.thefreedictionary.com/words-containing-enotopiPrinter Friendly
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Maleta Christian interview conducted by Sonia De La Cruz and Nathan J. Moore, 2014-11-17. | Library of Congress
Film, Video Maleta Christian interview conducted by Sonia De La Cruz and Nathan J. Moore, 2014-11-17.
Video Controls for Maleta Christian's interview, video, Part 1.
GIF (32.5 KB) MP4 QUICKTIME (5.4 GB)
Video Controls for Maleta Christian's interview, video, Part 2.
GIF (32.4 KB) MP4 QUICKTIME (245.5 MB)
Audio Controls for Maleta Christian interview, audio, Part 1.
Maleta Christian interview, audio, Part 1.
MP3 (38.9 MB) WAV (480.3 MB)
Audio Controls for Maleta Christian interview, audio, Part 2.
Maleta Christian interview, audio, Part 2.
MP3 (1.1 MB) WAV (13.6 MB)
[ Maleta Christian and interviewer Nathan J. Moore at interviewee's home. ]
GIF (24.9 KB) JPEG (1.8 MB)
PDF PDF (55.6 KB) GIF (5.6 KB)
Maleta Christian interview conducted by Sonia De La Cruz and Nathan J. Moore, 2014-11-17.
Maleta Christian discusses her history as a personal support worker, her efforts to empower her consumers, and her activities as a union activist. She also talks about the importance of humor on the job, the significance of the union's colors, and the similarities and differences between personal support work and other occupations.
Christian, Maleta, 1966- interviewee.
- Christian, Maleta,--1966---Interviews
- Roseburg (Or.)--event place
- Time codes correspond to audio files. There are two recorded audio files. Additional questions, starting at 00:37:10 on the audio file labeled afc2014021_01260_sr01, were asked by Sonia De La Cruz, the videographer of this interview. At various points during the interview, Malita's two dogs can be heard in the background. Around 00:37:00 a lawnmower can be heard in the background as well. The lawnmower can also be heard on the the second part of the audio file labeled afc2014021_01260_sr02.
- Recorded at the interviewee's home, Roseburg, Oregon, November 17, 2014.
- Taking Care--Documenting the Occupational Culture of Home Care Workers, Archie Green Fellows Project, 2014-2015 (AFC 2014/021: 01260) Archive of Folk Culture, American Folklife Center, Library of Congress, Washington, D.C.
1 photograph : digital, JPEG, color.
2 sound files (WAV) (00:48:56) : digital, sound.
2 video files (MOV) (00:48:56) : digital, sound, color.
Taking Care--Documenting the Occupational Culture of Home Care Workers, Archie Green Fellows Project, 2014-2015 AFC 2014/021: 01260
http://hdl.loc.gov/loc.afc/afc2014021.afc2014021_01260_mv01
http://hdl.loc.gov/loc.afc/afc2014021.afc2014021_01260_mv02
http://hdl.loc.gov/loc.afc/afc2014021.afc2014021_01260_sr01
http://hdl.loc.gov/loc.afc/afc2014021.afc2014021_01260_sr02
afc2014021.afc2014021_01260_ph01
afc2014021.afc2014021_01260_ms02
2017655471
https://lccn.loc.gov/2017655471
Christian, Maleta
Christian, Maleta, Interviewee, Sonia De La Cruz, Nathan J Moore, and Sponsor Occupational Folklife Project. Maleta Christian interview conducted by Sonia De La Cruz and Nathan J. Moore, -11-17 . -11-17, 2015. Pdf. https://www.loc.gov/item/2017655471/.
Christian, M., Cruz, S. D. L., Moore, N. J. & Occupational Folklife Project, S. (2015) Maleta Christian interview conducted by Sonia De La Cruz and Nathan J. Moore, -11-17 . -11-17. [Pdf] Retrieved from the Library of Congress, https://www.loc.gov/item/2017655471/.
Christian, Maleta, Interviewee, et al. Maleta Christian interview conducted by Sonia De La Cruz and Nathan J. Moore, -11-17 . -11-17, 2015. Pdf. Retrieved from the Library of Congress, <www.loc.gov/item/2017655471/>.
Contributor: Occupational Folklife Project - McGleam, William - Halker, Bucky

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text:
You no longer follow Keshav
OK You now follow Keshav
OK Keshav
Here's an example.. Not all of them are really validated: Don't use a company name starting starting at end of alphabet, like Xylinx. Use a verb -- I googled... I xeroxed! Someone forgot to fix/explain/proof read.Another one: Sinatra's test is stated as a valid test! 1 of 2 people found this review helpful
First -- you're listening to a book instead of reading it because you wan to "read" faster than actual reading. So, for anything you wan to learn (or want to burn down your learning bucket list), you learn by doing it. Based on his experience and research, Josh has come up with 10 principles for learning enough to enjoy.1. Choose a lovable skill2. Choose the target performance level3. Learn one -- only one -- at a time.4. Deconstruct the skill to sub skills5. Get the tools to help you start practicing the skill asap.and 5 more.Key emphasis on the getting to doing and acquiring skill, tips creating the environment to sticking to it makes all the difference in this approach. First few chapters will move to action -- a great success for any book by any measure.The book also details Josh's successful application of these techniques to learning Yoga, web application, Go, touch typing, ukulele and windsurfing. I treat this as bonus. 28 of 31 people found this review helpful


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