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In this lab, you will be a front-end engineer helping the marketing team create a new version Completed on 25/06/2023, 00:54

of an old, non-responsive navbar that is desperately in need of an update. You have been

asked to team up with the designer to create a slick, responsive navbar to propose to the O Open challenge

broader team next week. You'll have to work with HTML, CSS, Flexbox, Media Queries, SVG, e o th et assi .

and some JavaScript top build out the working navbar. xecute the project assignment on your

own by referencing a resource library.
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v/ Write JavaScript to toggle a mobile “drawer”
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screenKeywords:
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Resources > Books > Paid advertising in a world of rising cost
r
° o o ° . . .
Paid advertising in a world Paid advertising
. o in a world of
of rising cost rising cost
HOW TO OPTIMIZE AD CHANNELS
Macroeconomic conditions and changes in B2B buying FOR EFFICIENCY +
behavior have made traditional ad playbooks pricier, less CGJ
effective, and less scalable. Get the guide to learn how to /
optimize and adapt your ad strategies to weather any storm. oo 1 =
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quickly analyzing its domain. You tell us who, and we’'ll show you proven next steps,
used by the best marketing teams in the biz.
— E - et
By submitting, you agree to receive emails from Clearbit.
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Optimize Ad Channels for Efficiency
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The latest product releases,
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|r Clearbit Solutions v  Platform+» Customers Company v Resources~ Pricing Login
I [ ] [ d
What's inside
Chapter 1 Chapter 2
Introduction to paid advertising CAC: What it is, why it's rising, and why
Learn why acquisition costs are going up and what to do about it marketers should care
Learn why you need to care about customer acquisition cost and
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Learn how to create and capture demand for long-term results Learn how to activate your ICP by building targeted ads that convert
Chapter 5
Adapt your ad strategies to weather any
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Why now is the time to adapt your ad strategies
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together. Help us transform the world of business intelligence data and build a product
companies love to use.
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Our mission is to help

businesses grow faster

and smarter.

We're a company of builders, working together to shape the

future of revenue-driven marketing. Just as we help companies

build a foundation for growth, we’re committed to empowering

employees with the autonomy and opportunity to grow, both

personally and professionally.

Founded in 2015 500m monthly 400k+ users 1500+ business

By Alex MacCaw, Amit Vasudey, enrichments Hundreds of thousands of people customers 9
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personally and professionally.
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By Alex MacCaw, Amit Vasudev, enrichments Hundreds of thousands of people customers
Andrew O'Neal, Harlow Ward, Matt More than 500 million records and companies use Clearbit every Giving thousands of businesses a
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See who is visiting your website Calculate the size + value of your ICP
With the Weekly Visitor Report, you get a weekly dashboard of de- Use our TAM Calculator to size up your ideal customer profile (ICP),
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Owner: Mary McEvoy
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Headquarters =~ CA, United States

Companysize = 251-1K

Alexa Rank 6181
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Release notes detail

pageType: Marketing Marketing Marketing

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r Clearbit Solutions v  Platform~ Customers Company v Resources~ Pricing Login Try for Free
enricnmert Capapiiues L uie Lhndluor 1 piauorim: NOw, sSdies, ITidarkeurny, dna operauons
professionals can access Clearbit's IP Intelligence, Enrichment, and Prospecting features
directly from ChatGPT.
With the ChatGPT Plugin, you can combine Clearbit’s accurate data with context from GPT to
build next-level GTM workflows. This allows you to take advantage of deeper attributes to
route leads, shorten forms, and personalize your site.
Our Plugin also provides more granular lead scoring and routing, more targeted and
personalized outreach, and a host of other benefits that can help you grow your business.
Plus, we're the only enrichment provider integrating with ChatGPT today, so you won't find this
level of functionality anywhere else.
Check out our ChatGPT Plugin Beta today to start building your growth workflows with
Clearbit's trusted and validated data. Here’s a bonus blog_post that provides tips on how to get
the most out of the Clearbit Plugin.
Changes, improvements, and bug fixes
e Improvement: Added support for HubSpot's new security requirement. We now support
static redirect URLs, which need to be validated after authorization to ensure they match
the specified redirects.
o Fix: Resolved a problem that prevented enrichment of certain fields in customer Salesforce
accounts.
e Fix: Addressed a problem where the pageview counter inaccurately showed
daily/weekly/monthly totals.
¢ Fix: Implemented changes to improve company logo data quality.
» Fix: Fixed an issue where a Salesforce field mapping would become disabled due to a
change in field type.
« Fix: Improved Reveal data quality by adding some sites to a disallow list.
View all release notes
9
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Clearbit release notes

The latest product development releases, updates, and additions to the Clearbit platform and products.

June 20, 2023 Latest API versions

Introducing our ChatGPT Plugin Company API 2019-12-19
Person API 2019-12-12
Reveal API 2019-12-19
Watchlist API 2015-11-13

@ - (® View all API versions & changes
ﬂ Please list the top high intent, high ICP companies
visiting my website via Clearbit, only list their
company name and the pages they visited
Used Clearbit v

We're excited to announce that Clearbit's new ChatGPT Plugin is available to all ChatGPT Plus

users who have access to Plugins. Our new Plugin brings the power of Clearbit's data

enrichment capabilities to the ChatGPT platform! Now, sales, marketing, and operations

professionals can access Clearbit's IP Intelligence, Enrichment, and Prospecting features

directly from ChatGPT.

9
With the ChatGPT Pluain vou can combine Clearbit’s accurate data with context from GPT to
|r Clearbit Solutions +  Platform~ Customers Company~ Resources~ Pricing Login
Clearbit release notes
June 20, 2023
Introducing our ChatGPT Plugin
B Please list the top high intent, high ICP companies
visiting my website via Clearbit, only list their
company name and the pages they visited
Used Clearbit v
We're excited to announce that Clearbit's new ChatGPT Plugin is available to all ChatGPT Plus
users who have access to Plugins. Our new Plugin brings the power of Clearbit's data
enrichment capabilities to the ChatGPT platform! Now, sales, marketing, and operations
professionals can access Clearbit's IP Intelligence, Enrichment, and Prospecting features
directly from ChatGPT.
With the ChatGPT Plugin, you can combine Clearbit’s accurate data with context from GPT to 9
build next-level GTM workflows. This allows vou to take advantage of deeper attributes to


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LT 111IVUDL VAIUT VUL VI LUITIH HIVTOLUILITIHIL.

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Become a Clearbit partner
Clearbit partners with best-in-class technology and software companies to
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Partner agencies
Need help building a smarter sales and marketing engine? Call in a
growth expert. We recommend collaborating with one of these top
agencies.
SAASCEND {ulghine VertoDigital
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by Jess Cody on April 12, 2023
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by Jess Cody on March 10, 2023

Establishing an ICP is crucial for effective outreach. Learn about ICPs and download some ideal

customer profile templates with our comprehensive guide.

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by Matt Sornson on May 18, 2023

Today, I've made the hard but necessary decision to part ways with a number of our Clearbit

teammates.

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by Justin Tsang on March 02, 2023

Learn how you can grow your startup with Clearbit's free tools. 9


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TAM Calculator Instantly calculate your
. Total Addressable Market
Calculate Total Addressable Market for free using our TAM
calculator. Build your calculation instantly using our up-to-date
database of 50M companies. 12,768 I clearsi
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Clearbit Connect makes it easy to get in touch with anyone—right from your inbox — for free.
9
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' Blog
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data, once per month
Release Notes
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updates, and improvements.
|] Clearbit Solutions v  Platform~» Customers Company v Resources~ Pricing Login Get a Demo
Resources > Tools
Tools by Clearbit
A selection of Free Tools built and used by the Clearbit
Growth Team open-sourced to help you with your marketing.
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Weekly Visitor Report
Weekly Visitor Report
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Resources > Books > Paid advertising in a world of rising cost > Introduction to paid advertising
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Paid advertising
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Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks
. . L pricier, less effective, and less scalable:
Introduction to paid advertising
Ads are more expensive due to crowding and competition on paid platforms. People have changed the
CAC: What it is, why it’s rising, and why way they research products online, and they are leaving trackable platforms for dark social. If it feels like
marketers should care
“people aren’t clicking on ads anymore,” you're not alone.
Adjusting your paid ads strategy New privacy regulations make it difficult to target the right customers — and easy to waste ad budgets.
- . - . 9
Customer acquisition costs (CACs) in B2B subscription businesses rose over 60% from 2014 to 2019,
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e et Mt e e D St e At e A tir s e Traey Eiy e e e i ot rre g o
Adapt your ad strategies to weather
any storm keep CAC under control.
In this guide, you'll learn why acquisition costs are going up and what to do about it, with insights from
marketing experts at Outshine, Omni Lab, Refine Labs, and Clearbit.
Chapter 1: Think like a leader by understanding CAC and using this metric to manage business health.
Learn about the broader industry shifts that are causing B2B CACs to rise.
Chapter 2: Make an investment today for more sustainable paid ads tomorrow. Shift some ad spend into
brand advertising, even though it might feel counterintuitive.
Chapter 3: Respond to worse targeting power on ad platforms by reverse-engineering your ICP with your
own data — to spend ad budget only on the most valuable prospects. Focused targeting is a competitive
advantage and a must-have for cost control.
When you fortify your advertising playbook for a world of rising costs, you’ll make sure your marketing
organization is not a cost center, but a revenue leader that can pay for itself — in any environment.
CAC: What it is, why it’s rising,
and why marketers should care
9
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Adjusting your paid ads strategy New privacy regulations make it difficult to target the right customers — and easy to waste ad budgets.
Customer acquisition costs (CACs) in B2B subscription businesses rose over 60% from 2014 to 2019,
Activating your ICP for ads and the COVID-19 pandemic has exacerbated the issue since.
To stem the tide of rising costs, marketers need to shift the way they think about paid advertising to
Adapt your ad strategies to weather
any storm keep CAC under control.
In this guide, you'll learn why acquisition costs are going up and what to do about it, with insights from
marketing experts at Outshine, Omni Lab, Refine Labs, and Clearbit.
Chapter 1: Think like a leader by understanding CAC and using this metric to manage business health.
Learn about the broader industry shifts that are causing B2B CACs to rise.
Chapter 2: Make an investment today for more sustainable paid ads tomorrow. Shift some ad spend into
brand advertising, even though it might feel counterintuitive.
Chapter 3: Respond to worse targeting power on ad platforms by reverse-engineering your ICP with your
own data — to spend ad budget only on the most valuable prospects. Focused targeting is a competitive
advantage and a must-have for cost control.
When you fortify your advertising playbook for a world of rising costs, you’ll make sure your marketing
organization is not a cost center, but a revenue leader that can pay for itself — in any environment.
9
|r Clearbit Solutions v  Platform+» Customers Company v Resources~ Pricing Login
I [ ] [ d
What's inside
Chapter 1 Chapter 2
Introduction to paid advertising CAC: What it is, why it's rising, and why
Learn why acquisition costs are going up and what to do about it marketers should care
Learn why you need to care about customer acquisition cost and
how to calculate it
Chapter 3 Chapter 4
Adjusting your paid ads strategy Activating your ICP for ads
Learn how to create and capture demand for long-term results Learn how to activate your ICP by building targeted ads that convert
Chapter 5
Adapt your ad strategies to weather any
storm
Why now is the time to adapt your ad strategies
9


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Webinar detail

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Why data-powered View Recording
products are the future of
B2B software
From Al tools to B2B applications, the most innovative
products today are being supercharged with data as their Last name
foundation.

Register

By submitting, you agree to receive emails from Clearbit.

Join Clearbit, Koala, and Warmly as they talk about why data is an °
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Join Clearbit, Koala, and Warmly as they talk about why data is an
°
important part of their companies' solutions and how they use data to Featu rlng
bring more value to their customers.
, Harlow Ward

You'll learn: _:,) CTO, Clearbit

* How companies are thinking about adding data, context, and insight

into their products
P Tido Carriero
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experiences
e Why Clearbit is a perfect partner for data-powered companies Maximus Greenwald
Cofounder & CEO, Warmly
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The Clearbit for Business plan is volume based and can be customized to include add-on

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website visitors and key buyers. real-time data.

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Clearbit powers the world's fastest-growing companies
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G ith ClI bit
Start smart, scale efficiently.
L]
Business
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e
Free Account Powered by Clearbit
Start today Customized plans to give your Start with free API credits

go-to-market team exactly

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website visitors and key buyers. real-time data.

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+/ De-anonymize site traffic v/ Form optimization v/ Reveal for IP de-anonymization
/' Calculate your TAM v Intent-based outreach v Company & contact data
 Determine ideal customer profile ' Advanced personalization v/ Account provisioning API
v/ Enrich domains and emails +/ Conversion targeting v/ Free data credits
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Start smart, scale efficiently.
L]
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Flexible plans for every team
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go-to-market team exactly

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website visitors and key buyers. real-time data.

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Help article detail

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Help Center | Clearbit Product Support > Clearbit 101 > @ What We Offer £ Search
FAQ: Plans for Data Activation Platform Articles in this section
Last Updated: March 6, 2023 FAQ: Plans for Data Activation Platform
You spoke, we listened!
Is Integrating Clearbit's Form Shortening
Functionality with ReactJS Possible?
Clearbit for Start-Ups is no longer available, but you can still get the same great functionality
through our Clearbit for Business plan, which offers the same scalability and product How to Submit a Support Ticket
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Does Clearbit Integrate with LinkedIn?
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plans.
For more information please contact your Account Manager. SEE MORE >
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|Help Center | Clearbit Product Support > Clearbit 101 > @ What We Offer £ Search
FAQ: Plans for Data Activation Platform Articles in this section
Last Updated: March 6, 2023 FAQ: Plans for Data Activation Platform
You spoke, we listened!
Is Integrating Clearbit's Form Shortening
Functionality with ReactJS Possible?
Clearbit for Start-Ups is no longer available, but you can still get the same great functionality
through our Clearbit for Business plan, which offers the same scalability and product How to Submit a Support Ticket
customization.
Does Clearbit Integrate with LinkedIn?
This change does not impact the terms, billing, obligation or fulfillment of active contracts.
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plans.
For more information please contact your Account Manager. SEE MORE >
Not a Clearbit Customer?