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What to Expect When You're Expecting...
This is a question more often than not considered when life throws the unexpected (or expected!!) at
you.
But what about when it comes to seeking investment for your startup?
In this online presentation we gather the leaders and professionals in the sector to present varying
perspectives on what it takes and what to really consider when raising capital and the best processes
and mechanisms to implement for success.
Trust us when we say this is definitely not a conversation to miss!
Hosted by Allied Legal
What is Spark Festival?
Spark Festival has a mandate to coordinate and promote startup-focused events that spark
engagement into and across the startup ecosystem.
This event is open to all Spark Festival attendees
Spark Festival 2023 has been made possible by support from the Australian Computer Society,
Department of Industry, Science and Resources, William Buck and Atlassian, and continues its mission
to drive engagement into and across the NSW startup ecosystem.
A
|Cake. Product v  About v  Resources v  Pricing Login Talk to Sales
What to expect when
expecting (an investment)?
3rd November 2023, 12:30PM - 2:00PM \\ ! \ /
What to expect —_——— |
when you're 4
expecting
(an investment)
i QM S e &
|Ca ke Product v About v Resources v Pricing Login Talk to Sales
you.
But what about when it comes to seeking investment for your startup?
In this online presentation we gather the leaders and professionals in the sector to present varying
perspectives on what it takes and what to really consider when raising capital and the best processes
and mechanisms to implement for success.
Trust us when we say this is definitely not a conversation to miss!
Hosted by Allied Legal
What is Spark Festival?
Spark Festival has a mandate to coordinate and promote startup-focused events that spark
engagement into and across the startup ecosystem.
This event is open to all Spark Festival attendees
Spark Festival 2023 has been made possible by support from the Australian Computer Society,
Department of Industry, Science and Resources, William Buck and Atlassian, and continues its mission
to drive engagement into and across the NSW startup ecosystem.

Sign up here
|Cake Product v About v Resources v Pricing Login Talk to Sales
In-person gatherings, on-demand webinars, and learning sessions with
our community of startup leaders and founders
:-¢ WHAT'S HAPPENING
\
ard November 2023, 12:30PM - 2:00PM ! E/
What to expect w
when you're 4
expecting
(an investment)
wil @ e &
What to expect when
expecting (an investment)?
NOVEMBER 3, 2023


Podcast

appName: Cake Equity

appCategory: Business

appTagline: Equity management software

companyHqRegion: Oceania

companyStage: Early Stage

platform: web

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Latest episodes
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Latest episodes
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5 Hosted by Cake Equity's President and Co-Founder, Jason Atkins, Startup Equity Matters is
Ty e recorded from everywhere in the world: from Cake's HQ in the sunny Gold Coast, to the snowy
fal gﬁ‘ mountains of Denver Colorado, to a buzzing co-working space in California.
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' changing exits —and have heaps of fun as they go! New episode every week.
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Latest episodes
|Cake Product v About v Resources A Pricing Login Talk to Sales
LEARNING HUB STARTUP STORIES ON DEMAND EVENT
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pageType: Marketing Marketing Marketing Marketing

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Converting a note (auto)

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Countries

pageType: Marketing Marketing Marketing

screenKeywords:
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COUNTRIES WE COVER
= United States = Austria #+ Finland i= Denmark
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&8 Australia 1 Mexico & Nepal Ll Nigeria
== Singapore & Saudi Arabia =2 Ukraine 2 Vietham
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ABOUT US ABOUT CAKE FEATURED
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Saving model

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Become a partner

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Interested in becoming a Cake partner? Send us a message using
the form below.
First name*
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Organization Name*
Type of Organisation *
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PRIVACY  TERMS & CONDITIONS © ALL RIGHTS RESERVED 2023


Raise detail

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version: 0d5bald5


Buying back shares

pageType: Application Application Application Application Application Application Application Application

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Pausing account

screenPatterns: Cancel Confirmation

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Pause payments for 3 months.
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Creating a new plan

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version: 5404c3e6


Pricing (marketing)

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FAQ Section

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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
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Frequently asked questions
What is a Stakeholder? A
A Stakeholder is counted as anyone who holds securities in a company on Cake. This could a shareholder, option holder, or
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Need help choosing?
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## Starter 2% Growth ®Pro
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Cap table management
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Resetting password

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pageType: Application Application Application Application Application Application Application

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Success stories

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pagePatterns:
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screenKeywords:
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Stock options

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Renaming a document

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Future equity value

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Closing raise offer

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About

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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

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The philosophy behind CHL is that humans have unlimited potential and it is only
fully realized when looking at things holistically. Optimal health, great relationships
and strong connection with nature are fundamental for living fully. We believe and
live these values and we believe our global impact with Cake will be so much bigger
and better when we can help founders and their teams live with these values.
We strive to inject these values into our products and our Cake startup community
to really help startup teams live better lives and build better products where health,
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fortune 500, we're on a mission to empower founders and their teams, by making
global equity simple and fast, so they can go build a better future for all of us.
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We strive to inject these values into our products and our Cake startup community
to really help startup teams live better lives and build better products where health,
family and nature are valued and taken into consideration.
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Privacy policy

pagePatterns:
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pageType: Marketing Marketing

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Privacy policy
This policy covers Bake That Cake Pty Ltd ABN 62 637 502 455 and its related bodies corporate (‘Cake Equity', 'we' or 'us').
We understand how important it is to protect your personal information. This policy our commitment in respect of personal information we
hold about you and what we do with that information. These principles govern how we can collect, use, hold and disclose your personal
information, as well as ensuring the quality and security of your personal information.
If you would like more information about how we protect your privacy, please contact us.
Cake Equity's commitment
Cake Equity is committed to maintaining the privacy of individuals whose personal information we collect.
¢ PERSONAL INFORMATION WE COLLECT
Cake Equity collects personal information about security holders, subscribers and each of their representatives which may include:

¢ General personal or business details such as your name, phone number, address, email address and date of birth;

¢ Your financial information such as billing address, bank account details, shareholdings and details of investments and tax file number and

other government-issued identification numbers;

¢ personal information (including sensitive information) that may be relevant to legal advice you have asked us to provide to you; and

¢ |P address (when you use our website).
< HOW PERSONAL INFORMATION IS COLLECTED
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PRODUCT HUNT Modeling Become a partner Blog Advisory shares
#3 Product of the Day
Capital raise Product updates Glossary Startup equity calculator
perngh 409a valuation Security Success Stories Equity agreement templates
2023 5-Star G2 Rating 3 A
Equity benchmarking Help center Carta vs Cake
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PRIVACY  TERMS & CONDITIONS © ALL RIGHTS RESERVED 2023


Adding a company

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screenPatterns:
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Company name
JonMobbin
Company Type
| need to incorporate v
Your position
Founder v
Last phase of investment/funding?
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Resource article detail

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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing

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conditions to be met before they into a company share. Often we see this used where a company
might set up a first trigger in Cake using a Cliff and Time-based vesting to motivate your team over
time, while applying a second trigger such as an exit event (eg IPO or M&A) to fully vest the RSUs.
What contracts do | need?
This will depend on your jurisdiction and exactly how you want to set up your plan. Reach out today
and we'll set you up with one of our leading start-up partner attorneys to get everything sorted.
é . . . .
& Simplify your equity plans with Cake
Cake removes the complexity out of offering equity, so you can focus on growing your
startup.
Whether you want to offer stock options, RSAs, or RSUs, Cake's all-in-one equity platform
is able to accommodate your unique requirements!
Get started today -
This article is designed and intended to provide general information in summary form on general topics. The material may not apply to all jurisdictions.
The contents do not constitute legal, financial or tax advice. The contents is not intended to be a substitute for such advice and should not be relied
upon as such. If you would like to chat with a lawyer, please get in touch and we can introduce you to one of our very friendly legal partners.
|Cake Product v About v Resources v Pricing Login Talk to Sales
& PUBLISHED BY AARON BLAKEMORE ON OCTOBER 10,2023
Restricted stock units make for a great equity grant and now they are easier then effer to grant in
the Cake app.
What are restricted stock units?
Restricted stock units or RSUs are a form of equity grant that converts into company shares as soon
as all vesting conditions are met.
Why use RSUs?
We usually see RSUs used as a form of employee incentivisation at later stage companies. This is
often because RSUs don't require an up front payment (which could be quite large if the company
has a big valuation). They are also easily usable for both private and public companies which could
leads to companies who are closer to an exit event choose to use them.
How are they different from Stock Options?
In many ways they are quite similar, but there is one key and very important difference. Stock
options provide the right for the holder to purchase company shares once all of the vesting
conditions have been met, however RSUs convert into those company shares automatically as soon
as all vesting conditions are met.
Additionally. Options usually have a strike-price set against them where an employee would have to
pay to exercise those options into shares, there is no such cost for an employee when an RSU
automatically converts into a share.
Know more about the key differences between stock options vs. RSUs.
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|Ca ke Product v About v Resources v Pricing Login Talk to Sales
Aaron Blakemore — n
PRODUCT MANAGER I
‘ Aaron Blakemore is a Product Manager with a keen eye for user experience and an enthusiasm for
solving complex problems. In this capacity, he has led many initiatives that have simplified and added
delight to the way Cake users navigate the world of startup equity. Outside of work, Aaron is
passionate about gardening, reading books, and spending time in nature.
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achieved significant milestones, and | am confident that our shared future holds even greater promise.
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version: ff128b46 gisclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.


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Interested in Data Rooms in Cake?
A data room facilitates secure storage and sharing of sensitive documents.
Would you set up a data room in Cake?
No Maybe Yes

Which scenario are you most likely to use it for?

Raising capital Board meetings Internal doc sharing
Are you more likely to want to use it:

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How much would you be willing to pay per year?
|Interested in Data Rooms in Cake?
A data room facilitates secure storage and sharing of sensitive documents.
Would you set up a data room in Cake?
No Maybe Yes

Which scenario are you most likely to use it for?

Raising capital Board meetings Internal doc sharing
Are you more likely to want to use it:

For 1-3 months at a time 4-6 months at a time All year round

Pick the top 3 most important features in a data room:
The ability to share with both Cake and non-Cake users

Time-based permissioning
Password permissioning

Blocking the download of documents
Reporting on who has read your docs

Sharing my Cap Table from within Cake

Sharing my Equity Modelling from within Cake
How much would you be willing to pay per year?
|Cake_ o JMobbin @ v @ Issue overseas equity right Q @ @ Company  Portal G
I £ Getting Started
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] Potentlal futhre owners (option holders, with the one of our investors. &7
Reporting ® Q Thank you for your feedback! right to acquire future shares based on
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version: 49b68a3c
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|Cake_ o JMobbin @ v @ Issue overseas equity right Q @ @ Company  Portal G
I £ Getting Started
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|Raising capital Board meetings Internal doc sharing
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Pick the top 3 most important features in a data room:
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Time-based permissioning
Password permissioning
Blocking the download of documents
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Sharing my Cap Table from within Cake
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How much would you be willing to pay per year?
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|Interested in Data Rooms in Cake?
A data room facilitates secure storage and sharing of sensitive documents.
Would you set up a data room in Cake?
No Maybe Yes

Which scenario are you most likely to use it for?

Raising capital Board meetings Internal doc sharing
Are you more likely to want to use it:

For 1-3 months at a time 4-6 months at a time All year round

Pick the top 3 most important features in a data room:

The ability to share with both Cake and non-Cake users

Time-based permissioning

Password permissioning

Blocking the download of documents

Reporting on who has read your docs

Sharing my Cap Table from within Cake

Sharing my Equity Modelling from within Cake
How much would you be willing to pay per year?
|Raising capital Board meetings Internal doc sharing
Are you more likely to want to use it:
For 1-3 months at a time 4-6 months at a time All year round
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The ability to share with both Cake and non-Cake users
Time-based permissioning
Password permissioning
Blocking the download of documents
Reporting on who has read your docs
Sharing my Cap Table from within Cake
Sharing my Equity Modelling from within Cake
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