Comparing dates

screenKeywords:
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Revert to Legacy Controls :


Tracking anomalies

appName: Amplitude

appCategory: Business

appTagline: Product analytics & event tracking platform

companyHqRegion: US & Canada

companyStage: Public & Mature

platform: web

pageType: Application

hotspotType: Hover

hotspotType: Click

pageType: Application Application Application Application

allAppCategories:
Artificial Intelligence
Business

screenKeywords:
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v Measured as ® Advanced v - i
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@ New Users Complete Purchase 1,841 2,078 2,230 2,708 1,649.42
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segment. @ AllUsers Checkout 1,767 2,149 2,170 2,642 1,833.81
) New Users Checkout 777 1,130 1,154 1,646 941.39
Demo Guide e
Revert to Legacy Controls :
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. AllU L Ci lete Purch 150d 5,027.33 5,141.51 5,164.0
Revert to Legacy Controls : sers (Low) omplete Purchase ( e
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@ New Users Complete Purchase 848 1,841 2,078 2,230 2,708
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segment. @ AllUsers Checkout 954 1,767 2,149 2,170 2,642
) New Users Checkout 558 777 1,130 1,154 1,646
Demo Guide e
Revert to Legacy Controls :


Analytics

pageType: Marketing

hotspotType: Scroll Vertically

pagePatterns:
Features Page
Hero Section

pagePatterns:
Features Page
Feature Section

pagePatterns:
Features Page
Content Section

pagePatterns:
CTA Section
Features Page

pagePatterns:
FAQ Section
Features Page

screenElements:
Accordion
Animation & Video

pagePatterns:
CTA Section
Features Page
Features Page
Feature Section
Features Page
Content Section
Features Page
Social Proof (Testimonial) Section
FAQ Section
Features Page
Features Page
Feature Section
Features Page
Hero Section

pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
Solutions Resources Pricing Login
il Analytics % Integrations
Understand the full user journey Connect Amplitude to hundreds of partners
4 Experiment *G Data Management
Test, analyze, and optimize at scale Complete data you can trust
42 Customer Data Platform % Customers
Unite data across teams Discover why customers love Amplitude
Explore the demo
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Funnel Analysis ® Notebook  (@(EB) 415
y Conversion Over Time Frequency AB Test Results
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|Platform Solutions Resources Pricing Login
Frequently asked questions
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. Built on trusted data
I o . Ensure data accuracy, security, and governance at scale with a platform
I I - e purpose-built to identify what drives product success, integrate insights with
— . your tech stack, and enable flexible implementation via API, SDK, or CDP.
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Theres a lot to love about Amplitude
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Drive product adoption Increase conversions Boost retention and loyalty
See who uses your product features with Compare funnels by who converts and Identify what drives churn, purchasing,
visualized path analytics that finds who doesn’t to see shared traits, remove and loyalty by correlating user behaviors
friction and makes it clear where to obstacles, and deliver a seamless with growth for greater returns at every
optimize for customer value. experience. stage of the funnel.

Power experimentation Enable product-led growth

Run, scale, and analyze targeted Take action on powerful product insights

experiments for user flows, forms, and to meet customers where they are and

more using existing analytics to ship fuel acquisition, monetization, and

better experiences faster. retention.
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Over 2,000 companies trust Amplitude
Ca@ D DOORDASH "‘_“’_;“_ 22 Dropbox

/2 AUTODESK P Payral N BeReal.

Explore
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Start exploring insights at once with industry-specific templates and automated ﬁ
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’ .
Theres a lot to love about Amplitude
2 ®
- FORRESTER < Capterra

#1rated product analytics platform Named a “Strong Performer” in digital 4.5 out of 5 stars

for 12 quarters in a row intelligence platforms

Learn more > Learn more > Learn more >
|@Amplitude Platform Solutions Resources  Pricing Login
NBCUniversal
“Amplitude provides us a richer and deeper
framework beyond what we could get elsewhere.
We move faster, ideate quicker and understand
our users more deeply.”
W
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Frequently asked questions
How does Amplitude Analytics help me build a better product? A
Amplitude Analytics provides you with clear insights on how to improve your product and increase conversion, engagement, and retention. Powered by machine
learning, the platform visualizes your customer journey, calls out friction points, and helps you understand behaviors at the deepest level using best-in-class tools.
What tools are included? v
How much does Amplitude Analytics cost? 4
What are the benefits of Amplitude Analytics? 4
What about customer support? b
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at a glance with instant visualizations. Amplitude gives all teams access to accurate, real-time
insights while highlighting what’s actionable, so you can make smart decisions with confidence.
|Platform Solutions Resources Pricing Login
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at a glance with instant visualizations. Amplitude gives all teams access to accurate, real-time
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+


Removing a team member

screenPatterns: Delete Confirmation

pageType: Application Application Application Application Application

screenKeywords:
@ Recent v  Favorites v Spaces v  UserLook-Up  Cohorts &Audience perimen Data Q A & O =
© Removed 1 team member. X
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pageType: Marketing Marketing Marketing

screenKeywords:
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The North Star Framework is a model for managing products by identifying a single, crucial
metric (the North Star Metric) that, according to Sean Ellis, best captures the core value that I'd like to receive emails about news & 0
your product delivers to its customers. updates from Amplitude.
| consent to Amplitude processing my

In addition to the metric, the North Star Framework includes a set of key inputs that personal data in accordance with Amplitude's ()
collectively act as factors that produce the metric. Product teams can directly influence Privacy Policy.
these inputs with their day-to-day work.
This combination of metrics and inputs serves three critical purposes in any company: Register Now

e It helps prioritize and accelerate informed but decentralized decision-making.

e It helps teams align and communicate.

e It enables teams to focus on impact and sustainable, product-led growth.
This workshop, Session 1 in the Power Up PM series, will teach you how to implement the
NSM Framework best to drive your product strategy and work towards increasing growth
metrics.
Learning objectives:

1. What is the North Star Framework (NSF)

2. Learn how to define it with your team

3. Learn how to make it actionable
Activities:

e Introducing the North Star Metric (NSM) and how it contributes to product success
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Online Workshop - August 29, 2023 - 10:00h CEST | 09:00h BST Register now
Power Up PM - How To Find
Your Product’s True North
Product Coaches

i £ : f 1 " . |\ v
Ana Oarga Raz Burciu
Co-Founder & Product Co-Founder & Product v
Strategy, Just Mad Design, Just Mad
The North Star Framework is a model for managing products by identifying a single, crucial
metric (the North Star Metric) that, according to Sean Ellis, best captures the core value that I'd like to receive emails about news & 0
your product delivers to its customers. updates from Amplitude.

| consent to Amplitude processing my

In addition to the metric. the North Star Framework includes a set of kev inputs that vl Hata i A~ it Al Aale )
|@ Am plitude Platform Solutions Resources Pricing Login
Previous Sessions - Watch On Demand
1) How To Find Your 2) A Practical Approach to 3) The Growth Experiment 4) Elevate Your Retention
Product’s True North Data-driven Growth Machine Game
Feb 28, 2023 Mar 14, 2023 Mar 28, 2023 Apr 18, 2023


Switching to TV mode

screenKeywords:
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Amplitude allows you to understand not
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key flows, but also how that rate is
changing over time, how long it takes
users to convert, and other critical 25%
insights.
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Demo Guide o


Notifications

screenElements:
Floating Action Button
Banner

screenPatterns:
Notifications
Empty State

screenElements:
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screenPatterns:
Notifications
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pageType: Application Application Application

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[ Introduction to Amplitude # 08 Quick Questions £
12 blocks 12 charts
Welcome! Below is a sample dashboard
to help you get familiar with Amplitude.
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Explore Developer Documents
Amplitude Developer Center
Get started integrating, instrumenting, and extending Amplitude's products
CEAUVANGITIGEN [ Getting Started [/ Go To Community
Explore Amplitude Academy
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Demo Guide e


Adding a video

hotspotType: Keyboard Input

pageType: Application Application Application Application Application Application

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pageType: Marketing Marketing Marketing Marketing

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LEARN CONNECT SUPPORT
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Funnel Analysis ® Notebook () 26
Conversion Over Time Frequency AB Test Results
B 200,187
156,193
|@ Am plitude Platform Solutions Resources Pricing Login
Global Virtual Global Virtual Global Virtual
AmpliTour: The Live Amplitude Cohort Community: North Star Metric Live Training Events
Workshop Jam Sessions Ongoing
Ongoing Ongoing Join one of our free, one-to-many training
Learn how to drive business outcomes with Join a group of product and growth community sessions. Register on the Academy for as many
product analytics in this hands-on session for members for a live practice session on the North virtual sessions as you or your team needs.
total beginners. Star Framework.
Learn More > Learn More > Learn More >
|Event Type v Region v
Global Virtual Global Virtual Global Virtual
AmpliTour: The Live Amplitude Cohort Community: North Star Metric Live Training Events
|@ Am plitude Platform Solutions Resources Pricing Login
Europe & Middle East Virtual Europe & Middle East Virtual Global Virtual
Power Up PM: Making the right product Amplitour: Empowering Product Amplitude Live Demos
decisions using data Managers for Growth Ongoing
Ongoing Ongoing During this demo, we’ll run through a workflow
In our 6-session series, Product Coaches Ana Welcome to AmpliTour, a series of interactive from the perspective of digital leaders and
Oarga and Raz Burciu introduce the step-by- and immersive workshops designed to empower product managers at Amplifit, a fictitious fitness
step guide on how to build your own framework, product managers in unlocking the full potential chain.
based on your environment and your product. of their products. Over the course of three...
Learn More > Learn More > Learn More >
- POWER UP PM -


Reordering events

hotspotType: Drag

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+ Add Segment
@ Complete Purchase 2,181 5,420 5,545 5,758 6,160 4,802.45
Groun Segsment bv
Demo Guide e
Revert to Legacy Controls :
|ACUETCRL AT R ERA [ ] HTe SN 111 (oK or
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@ Complete Purchase 2,181 5,420 5,545 5,758 6,160 4,802.45
Groun Segsment bv
Demo Guide e
Revert to Legacy Controls :
|ACUETCRL AT R ERA [ ] HTe SN 111 (oK or
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+ Add Segment
@ Checkout 954 1,767 2,149 2,170 2,642 1,833.81
Groun Segsment bv
Demo Guide e
Revert to Legacy Controls :
|ACUETCRL AT R ERA [ ] HTe SN 111 (oK or
@ Recent v  Favorites v Spaces v UserLook-Up  Cohorts & Audiences  Experiment GAsk Q A 83 @ @
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@ Complete Purchase 2,181 5,420 5,545 5,758 6,160 4,802.45
Groun Segsment bv
Demo Guide e
Revert to Legacy Controls :


Reordering content

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™ A 1.0 812
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Funnel Analysis
Demo Guide e
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AR nalysis
Demo Guide e


Editing avatar

screenElements:
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screenPatterns:
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screenKeywords:
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View user streams

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screenPatterns: Dashboard Home

screenPatterns:
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screenElements:
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Coach Marks

screenPatterns:
Bookmarks & Collections
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screenKeywords:
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Customizing axis

screenElements: Toast Popover

screenPatterns: Loading Confirmation Edit

pageType: Application Application Application Application Application Application Application Application Application

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Title
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Segment Event * 0 Fri, Aug 11 Sat, Aug 12 Sun, Aug 13 Mon, Aug 14 Tue, Aug 15 Wed, Aug 16 Thu, Aug 17 ROW AVETAgE ¥
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Title

Min y-axis value Max y-axis value

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Express percentages as a decimal from 0 to 1 (to get 55%, enter 0.55).
Cancel


Filtering content

screenElements:
Drawer
Stacked List

screenPatterns:
Filter & Sort
Empty State

screenElements:
Drawer
Stacked List
Illustration

screenPatterns:
Add & Create
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Empty State

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Experiment

screenElements:
Card
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Banner

screenKeywords:
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O ’ abbie. kouzmanoff@amplitude.com Viewer Other abbie.kouzmanoff@amplitude.com
Alex Simmons ; . .
O 6 alex.simmons@amplitude.com Viewer Other alex.simmons@amplitude.com
Amish Patel ; . .
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Arran McKay . .
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0O) ﬂ Auldrey XE (Sh?(h‘a.r) Viewer Sales audrev.xu@amplitude.com
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Cohorts & audiences (paywall)

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screenPatterns:
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cohort, you can add them as a and APIs. selected cohorts.
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Data

screenElements:
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Icon
Card
Grid List
Side Navigation
Badge
Progress Indicator

screenPatterns: Dashboard Home Dashboard Notifications

screenKeywords:
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Creating a dashboard (template)

screenElements:
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screenPatterns:
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pageType: Application Application Application Application Application Application Application Application Application Application Application

screenKeywords:
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Dashboards created from templates will also duplicate charts so
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Name

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Industry Funnel Analysis Feature Adoption Getting Started KPIs (Web)

Analyze a funnel within your product, and Measure the impact of a feature on Use this template to start tracking the
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Use this dashboard to diagnose overall Examine the amount of time users spend Generate insights into the frequency and
health of your product with industry... in your product, and how they're engagin... duration of your users' engagement with...
Demo Guide e
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Funnel Conversion What is the conversion rate of this funnel? Y1
A funnel represents the journey a user takes Last 30 Days ¥ Funnel Conversion
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optimizing key conversion funnels around
signup, monetization events, and other key
flows.
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flows, but also how that rate is changing
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How is the conversion rate changing over time? Y1 How long does it take users to convert? Y1 How many times do users perform the starting eventb.... Y 1
Last 30 Davs % Conversion Over Time Last 30 Davs % Time to Convert Last 30 Davs % Funnel Analvsis
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Play from Recommendation 99.2%
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Demo Guide e
|Start Here Don’t show me this section again
A Segmentation
Segment events by various filters and metrics.
.0 Dashboard starter template
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Dashboard Templates
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Organization (33) See All
. . . Demo Guide e
Main KPIs by Country Experiment Template Experiment Template
A demo template showing a KPI
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Created By Amplitude
Use Case Organization (33) See All
Industry

Main KPIs by Country Experiment Template Experiment Template
Caifalm Vel R A demo template showing a KPI
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Made By You

2 charts 9 charts 9 charts

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Made By You (0)
™ Create Custom Templates
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Demo Guide e


Creating a new cohort

screenPatterns:
Other Content
Charts
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screenKeywords:
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Syncs
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...did have user property @ Country = United States
any time  during E Last 30 days
Cohort ID: p8e72fbq ...or did perform Checkout
Status: DYNAMIC with count >= 1 time
anytime during [&] Last 30 days
183,737 users
10 of 50 sample users shown below
|ACUETCRL AT R ERA [ ] HTe SN 111 (oK or
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New Cohort Cancel  Back
By default, this cohort looks at all users who belong to United States. You can change the user property, its values, and add additional
conditions.
Customize Project: B Ecommerce v
Customize Definition:
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...did have user property @ Country = United States
any time  during E Last 30 days
159,744 users
10 of 50 sample users shown below
USER ID COUNTRY PLATFORM
8054690796915639297 United States Web
2257373183098727425 United States Android
5191395810877104129 United States Web
|ACUETCRL AT R ERA [ ] HTe SN 111 (oK or
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I
Audiences CO horts = Import from CSV ~ NONNEAeL] s
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Users who complete purchase ... 74,699 Ecommerce Jul 13, 2023 Aug 17, 2023 .

User Profile API
[L30 Days] Added to Cart, Didn... 59,571 Ecommerce Jun 13, 2023 Aug 17, 2023 .
Device ID example 42 Media Streaming - Ani Jun 9, 2023 Aug 17, 2023 .
Comma Separated list example 31,039 Media Streaming - Ani Jun 9, 2023 Aug 16, 2023 .
play to purchase in 1h last 3d 81,119 Media Streaming - Ani Jun 8, 2023 Aug 17, 2023 .
test 64,731 BJ B28B Chat - Analytics  Jun 6, 2023 Aug 17,2023 .
(Jacenda) Active Users inthe l... 572,525 Media Streaming - Ani Jun 1, 2023 Aug 17, 2023 .
Play song1~5 33,764 Media Streaming - An: May 28, 2023 Aug 17, 2023 .
country > pop - may 24 60,129 Media Streaming - Ani May 25, 2023 Aug 16, 2023 .
Users who haven't yet upgrade... 0 E B2B Chat - Experimen May 24, 2023 Aug 17, 2023 .
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Audiences 3865225281727561729 United States Web
B ecommerce v 8592368887676644353 Egypt Android
Overview . .
7824094358081425409 United States Android
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Location
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I el USER ID COUNTRY PLATFORM
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473417611012654081 United States ioS
Predictions
Recommendations 7565390170557699073 United States i0s
Syncs
5943802312897613825 United Kingdom Web
User Profile API
6940811678609061889 United States Android
3384597926170306561 United States Android
461331644386262017 United States Web
3865225281727561729 United States Web
8592368887676644353 Egypt Android
7824094358081425409 United States Android
91248825018207233 Japan Android
2|3(4|5]|>
Population Over Time ©
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New Cohort Cancel  Back
TEMPLATE
User Attributes
Target users by their user attributes.
TEMPLATE INSTRUCTIONS
Use this template to understand which users have similar user attributes:
- Who are my users in United States?
- Who uses Apple iPads?
- Who uses my product on Desktop devices?
By default, this cohort looks at all users who belong to United States. You can change the user property, its values, and add additional
conditions.
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Customize Definition:
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s Add
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New Cohort Cancel
Behavioral ~ Predictive -
Create a cohort based on past behaviors from a template or a blank slate.
Start with a template
l Wl Events Behavior ® User Attributes
Target users based on if they performed the . .
Target users by their user attributes.
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Target users based on their engagement Start with an existing cohort and tweak the
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Joining an organization

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Password must:
@ Beat least 10 characters long
@ Not start or end with a space
0 Agree to the terms of use and
privacy statements