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Template Gallery

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Explore other templates in this collection 3 Lenny Rachitsky
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Related
| interview world-class product leaders and growth experts to uncover tactical, actionable, and practical advice to
help listeners build, launch, and scale their businesses. Many of these incredible builders have one thing in
common and that’s a strong “product sense.” hwa:rn-s:(uh:g":«;'e'ésam e
What do | mean by product sense? Product sense is the skill of consistently being able to craft products (or © Diffeult 0 set up or use
change existing products) that have the intended impact on their users. Of all the essential product skills b -
(communication, execution, collaboration, strategic thinking) product sense is consistently rated as one of the
most important but it's vague and hard to learn. It requires empathy and creativity to hone and develop over time.

Build a Product Led Funnel
With each of my guests | dig into their decision making process which ultimately leads to how they have
developed their own product sense. Here are a few templates that | built based on their experience and my own as s Ning Ma, Sprig
a PM at Airbnb that you can use to develop your own product sense.
1. Ask Your Users Critiquing Questions

Did you enjoying reédi?g this

Sprig study template: Ask Critiquing.Questions eekly Dose of Optimism?
Insights gathered: Collecting emotional feedback during critical user journeys will give you insight into how your LH
product integrates into your users experience. When you align in-product surveys with critical moments in your :
user flows like onboarding, taking a critical action, or checkout you can get insight into the emotional moments
associated.

Improve Your Newsletter Content and Grow Your
Actions: The insights that you capture here will give you valuable information on how to iterate on those critical Subscriber Base
user journevs. These are the moments that have the bigagest potential impact on the rest of vour product A~
|Spmg Products v Use Cases Vv Templates Resources Vv Pricing Start Free Trial
< Back to template gallery
Develop Product Sense to Build Great Products Share v
Ask Critiquing Questions -
X
How did you feel while
exploring the product?
This will help us improve your
experience.
Very difficult Excited
- Questions
Powered by Sprig How did you feel while exploring the product?
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|Spmg Products v Use Cases Vv Templates Resources Vv Pricing Start Free Trial
a PM at Airbnb that you can use to develop your own product sense.
1. Ask Your Users Critiquing Questions
Did you enjoying reédi?g this
Sprig study template: Ask Critiquing.Questions eekly Dose of Optimism?
Insights gathered: Collecting emotional feedback during critical user journeys will give you insight into how your LH
product integrates into your users experience. When you align in-product surveys with critical moments in your
N DR
user flows like onboarding, taking a critical action, or checkout you can get insight into the emotional moments
associated.
Improve Your Newsletter Content and Grow Your
Actions: The insights that you capture here will give you valuable information on how to iterate on those critical Subscriber Base
user journeys. These are the moments that have the biggest potential impact on the rest of your product @' Packy McCormick, Not Boring
experience.
2. Observe your Users Async
Sprig study template: Capture Live Session Experiences
Insights gathered: Asynchronous usability tests are the best way to develop empathy for people using your
product. Collecting these insights shouldn’t take you hours each week and it isn’t something you can outsource to
your research team. You need to observe the subtle social and emotional cues that your users give you as they
use your product. Observe their facial expressions as they try various aspects of your product, look for moments of
confusion or excitement and then ask open ended questions to ask why they feel that way.
Actions: Use these insights to come up with experiment ideas for removing friction and increasing retention.
3. Measure Your Product Sense
Sprig study template: Measure Customer Satisfaction
Insights gathered: There are lots of ways to measure your product sense. Are you better at seeing micro
frustrations and delights? Do you anticipate more non-obvious user problems before you present at product
reviews? Is your design partner surprised and delighted by the level of detail you notice? These are all important
U PR R T R TR S R T S ¥ SR (R T SR R S T S T N FR R T
|Spmg Products v Use Cases Vv Templates Resources Vv Pricing Start Free Trial
Ask Critiquing Questions -
X
How did you feel while
exploring the product?
This will help us improve your
experience.
Very difficult Excited
- Questions
Powered by Sprig How did you feel while exploring the product?
Rating Scale
How could we improve your experience with this product?
Open Text
m ] 2 & Hide questions
Explore other templates in this collection @ Lenny Rachitsky
|Spmg Products v Use Cases Vv Templates Resources Vv Pricing Start Free Trial
< Back to template gallery
Develop Product Sense to Build Great Products Share ~
@ Copy link
Ask Critiquing Questions - [ Linkedin
37 Twitter
X
How did you feel while
exploring the product?
This will help us improve your
experience.
Very difficult Excited
- Questions
Powered by Sprig How did you feel while exploring the product?
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|.
Spmg Products v Use Cases v Templates Resources v Pricing Signin Start Free Trial
Q Search all templates by name, category, or description
Featured Featured
The most popular Sprig study templates used by teams
Al collections
Alltemplates Collections
Surveys
Journey-based surveys
What was your primary goal for What best describes your role? Did you enjoying reading this
NPS & sentiment tracking visiting today? R Weekly Dose of Optimism?
I wanted to learn how to scale my © Persona2 O Yes
UX measurement o bersonas o e
oo
Recruiting prompts & screening
Video surveys
Develop Product Sense to Build Great Gauge the Impact of Motivation on Activation Improve Your Newsletter Content and Grow
Prototype Tests .
Products ’ Ben Williams, PLGeek Your Subscriber Base
Concept testing ‘ Lenny Rachitsky, Lenny’s Newsletter @ Packy McCormick, Not Boring
3 templates
Message testing 3 templates 1template
Prototype & usability testing
Submit a template
What is the main goal of your visit? When will you finish this task?
We're working on
O To learn about your company o Today some ideas for a
feature.
O To learn about your product © Tomorrow
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Alexa is a cloud-based voice service. Amazon
processes and retains audio, interactions, and
other data in the cloud to provide and
improve our services. Learn how Alexa is
designed to protect your privacy.
Alexa allows purchasing by voice using your
default payment and shipping settings. You

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