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Directions: ‘
< Posts Draft - Saved Preview Publish W]
1. Preheat the oven to 350 degrees.
2. In a medium bowl, mix together the flour, salt, and baking soda.
3. In alarge bowl, cream together the butter and sugars until smooth. Add in the
eggs and the vanilla extract and mix until everything is blended together.
4. Gradually add the dry ingredients to the wet ingredients, stirring until fully
incorporated.
5. Stir in the chocolate chips.
6. Drop the dough onto an ungreased baking sheet in round, evenly-sized
mounds, approximately 2 inches in diameter.
7. Bake for 10-12 minutes or until lightly golden-brown.
8. Let cool for 5 minutes before transferring to a cooling rack
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Content alignment = =
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|Try baking these delicious cookies today!
< Posts Draft - Saved Preview Publish W]
Directions:
1. Preheat the oven to 350 degrees.
2. In a medium bowl, mix together the flour, salt, and baking soda.
3. In alarge bowl, cream together the butter and sugars until smooth. Add in the
eggs and the vanilla extract and mix until everything is blended together.
4. Gradually add the dry ingredients to the wet ingredients, stirring until fully
incorporated.
5. Stir in the chocolate chips.
6. Drop the dough onto an ungreased baking sheet in round, evenly-sized
mounds, approximately 2 inches in diameter.
7. Bake for 10-12 minutes or until lightly golden-brown.
8. Let cool for 5 minutes before transferring to a cooling rack
& You can keep these cookies in an airtight container for up to a week
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|Directions:
< Posts Draft - Saved Preview Publish W]
1. Preheat the oven to 350 degrees.
2. In a medium bowl, mix together the flour, salt, and baking soda.
3. In alarge bowl, cream together the butter and sugars until smooth. Add in the
eggs and the vanilla extract and mix until everything is blended together.
4. Gradually add the dry ingredients to the wet ingredients, stirring until fully
incorporated.
5. Stir in the chocolate chips.
6. Drop the dough onto an ungreased baking sheet in round, evenly-sized
mounds, approximately 2 inches in diameter.
7. Bake for 10-12 minutes or until lightly golden-brown.
8. Let cool for 5 minutes before transferring to a cooling rack
@ You can keep these cookies in an airtight container for up to a week
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|Directions: ‘
< Posts Draft Preview Publish W]
1. Preheat the oven to 350 degrees.
2. In a medium bowl, mix together the flour, salt, and baking soda.
3. In alarge bowl, cream together the butter and sugars until smooth. Add in the
eggs and the vanilla extract and mix until everything is blended together.
4. Gradually add the dry ingredients to the wet ingredients, stirring until fully
incorporated.
5. Stir in the chocolate chips.
6. Drop the dough onto an ungreased baking sheet in round, evenly-sized
mounds, approximately 2 inches in diameter.
7. Bake for 10-12 minutes or until lightly golden-brown.
8. Let cool for 5 minutes before transferring to a cooling rack
& You can keep these cookies in an airtight container for up to a week —
Content alignment = =
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< Posts Draft - Saved Preview Publish W]
Directions:
1. Preheat the oven to 350 degrees.
2. In a medium bowl, mix together the flour, salt, and baking soda.
3. In alarge bowl, cream together the butter and sugars until smooth. Add in the
eggs and the vanilla extract and mix until everything is blended together.
4. Gradually add the dry ingredients to the wet ingredients, stirring until fully
incorporated.
5. Stir in the chocolate chips.
6. Drop the dough onto an ungreased baking sheet in round, evenly-sized
mounds, approximately 2 inches in diameter.
7. Bake for 10-12 minutes or until lightly golden-brown.
8. Let cool for 5 minutes before transferring to a cooling rack
& You can keep these cookies in an airtight container for up to a week
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|Directions: °
< Posts Saving... Preview Publish W]
1. Preheat the oven to 350 degrees.
2. In a medium bowl, mix together the flour, salt, and baking soda.
3. In alarge bowl, cream together the butter and sugars until smooth. Add in the
eggs and the vanilla extract and mix until everything is blended together.
4. Gradually add the dry ingredients to the wet ingredients, stirring until fully
incorporated.
5. Stir in the chocolate chips.
6. Drop the dough onto an ungreased baking sheet in round, evenly-sized
mounds, approximately 2 inches in diameter.
7. Bake for 10-12 minutes or until lightly golden-brown.
8. Let cool for 5 minutes before transferring to a cooling rack
& You can keep these cookies in an airtight container for up to a week e
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180 words ()
|Directions: ‘
< Posts Draft - Saved Preview Publish W]
1. Preheat the oven to 350 degrees.
2. In a medium bowl, mix together the flour, salt, and baking soda.
3. In alarge bowl, cream together the butter and sugars until smooth. Add in the
eggs and the vanilla extract and mix until everything is blended together.
4. Gradually add the dry ingredients to the wet ingredients, stirring until fully
incorporated.
5. Stir in the chocolate chips.
6. Drop the dough onto an ungreased baking sheet in round, evenly-sized
mounds, approximately 2 inches in diameter.
7. Bake for 10-12 minutes or until lightly golden-brown.
8. Let cool for 5 minutes before transferring to a cooling rack
@ You can keep these cookies in an airtight container for up to a week
Content alignment = | =
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https://red-velvet-bakery.ghost.io/
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#/portal/signup/free 180 words @
|Directions: ‘
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1. Preheat the oven to 350 degrees.
2. In a medium bowl, mix together the flour, salt, and baking soda.
3. In alarge bowl, cream together the butter and sugars until smooth. Add in the
eggs and the vanilla extract and mix until everything is blended together.
4. Gradually add the dry ingredients to the wet ingredients, stirring until fully
incorporated.
5. Stir in the chocolate chips.
6. Drop the dough onto an ungreased baking sheet in round, evenly-sized
mounds, approximately 2 inches in diameter.
7. Bake for 10-12 minutes or until lightly golden-brown.
8. Let cool for 5 minutes before transferring to a cooling rack
@ You can keep these cookies in an airtight container for up to a week —
Content alignment = =
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¢ Posts  Draft - Saved eggs and the vanilla extract and mix until everything is blended together. Preview  Publish [
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6. Drop the dough onto an ungreased baking sheet in round, evenly-sized
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7. Bake for 10-12 minutes or until lightly golden-brown.
8. Let cool for 5 minutes before transferring to a cooling rack
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Searching for a creator

appName: Ghost

appCategory: Business

appTagline: Independent technology for modern publishing

companyHqRegion: Southeast Asia

companyStage: Bootstrapped & Indie

platform: web

pageType: Marketing

hotspotType: Keyboard Input

hotspotType: Scroll Vertically

pageType: Marketing Marketing Marketing

screenKeywords:
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Editing your profile

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s, JaneDoe
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Adding a navigation

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screenKeywords:
development visualization, design, VFX, photogrammetry, and interactive web
experiences. Unsure about what you require? Our team of creative wizards is here to
assist you in discovering the perfect visual voice to convey your message.
+ HOME SERVICES ABOUT BLOG CONTACT
GHOST CMS DEVELOPMENT:
LET YOUR IMAGINATION SOAR!
AND MAKE YOUR #~ MARK ON THE WEB.
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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
contribute 10 a theme's structure.
. e Contexts connect your site's data with the right template.

On this page
Introduction . . . . . . .

If all of this seems a bit theoretical, like learning to swim by reading a book,
What'’s a templating language A . . A -
anyways? a great next step is to jump right in and try building a custom theme or
The structure of a Ghost theme making some simple modifications to an existing one. See our tutorial on
Getting the right data to the i i i
Fight tomplate with context installing_Ghost locally to help you get started. Our tutorials and docs are
Summary also fantastic resources, and our Forum is a welcoming place to come and

ask questions.

How was the tutorial?

Keep on learning
|On this page ° »
Essential concepts to know when building a Ghost theme
Introduction Watch Later ~ Share
What's a templating language
anyways?
The structure of a Ghost theme
Getting the right data to the =
ssential concepts to
Summary ’ . o
know when nuilding a
Watch on @3 YouTube
Ever get to the end of a project and thought, “I wish | knew this before |
started.” Like every time, right? Well, this tutorial will give you that
knowledge and insight before you start building a Ghost theme. Specifically,
we'll cover three areas:
e Ghost's templating language Handlebars (and what’s a templating
language anyways?)
e The structure of a Ghost theme and the three files essential to it
e Accessing the right data at the right time with contexts
By learning these three essential concepts, not only will you gain a fantastic @
overview of how a Ghost theme works, but you'll also be extremely well
|Q Search all Ghost tutorials...
Most helpful Guores
Tutorials found most helpful by the Ghost community. See all =
Essential concepts to know when How to install Ghost locally Open a theme in a code editor
building a Ghost theme 3 min read P
7 min read
[ J
Fundamentals (s @
Learn the basics of Ghost themes and customize vour site - no coding experience required. See all —
|On this page
Introduction H
Happy little helpers
What's a templating language
anyways? .
Ghost provides several helpers to — well — help you create your theme.
The structure of a Ghost theme . .
_ ) These helpers output data, control flow, translate, paginate, get additional
Getting the right data to the
right template with context data, and more. To get a sense of everything that’s possible when building a
Summary Ghost theme, it's worthwhile to check out the full list of helpers:
Ghost Handlebars Themes - Functional Helpers
Discover how to work with the full range of functional helpers in a .
custom Ghost theme. Learn more about Handlebars themes! @ ghost dOCS
@ Ghost - The Professional Publishing Platform
Let’s look at an example of a helper in action. Suppose you're on your post
page. Sometimes you add a feature image but sometimes not. The
{{#if}} helper lets you account for each case.
handlebars
{{ feature_image}}
Code to display if there is a feature image
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then it won't. The idea here is to account for each possibility in the theme,
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TUTORIALS - MOST HELPFUL « 7 MIN READ
E tial t

. e A , In this tutorial, learn to wield the powerful Handlebars templating

language, unravel the core structure of a theme, and understand
the crucial role contexts play in theme development.

On this page ° »

Essential concepts to know when building a Ghost theme

Introduction Watch Later Share

What's a templating language

anyways?
|users 10 contigure airferent options irom Ghost Admin. In Lasper, 10r
example, one custom setting allows users to choose whether the body
On this page font is serif or sans serif.
Introduction
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anyways
we saw earlier, with HTML and Handlebars. Context is the glue that holds
The structure of a Ghost theme
Getting the right data to the everything together and what we'll look at next.
right template with context
Summary
. Make your inbox fire
Build a better internet with early access to features, tools,
and tutorials.
Your email address
No spam. Once a month. Unsubscribe any time.
Getting the right data to the right
template with context
The final concept to understand when working with a Ghost theme is
context. Every page in a Ghost theme belongs to a context, which
determines the template used and the data available.
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On this page e The homepage has more than one index. Likewise, whenever you're not
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anyways?

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Getting the right data to the fall back to a template that is guaranteed to be present.
right template with context
Summary
PAGE CONTEXT(S) TEMPLATE FALLBACK TEMPLATE DATA
Homepage home, index  home.hbs index.hbs Collection of posts
Post post post.hbs - Post data
Page page page.hbs post.hbs Page data
Author author author.hbs  index.hbs Author data and post collection
Tag tag tag.hbs index.hbs Tag data and post collection
To reiterate, contexts are important to understand because they play a big
part in building a Ghost theme. In addition to determining the available data
and what template to render, contexts also interact with Handlebars
helpers.
For more on contexts and to see what data is available in each one, check
out the official docs.
In this tutorial, you learned three concepts essential to understanding the
|HOW was the tutorial?
Keep on learning
How to install Ghost locally Open a theme in a code editor How to add social media icons to your
3 min read 1 min read Site
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On this page
Introduction
Design settings
Installing Ghost th : H
netaling Fhostnemes Member discussion 4 comments
E Daniel Wenz
Co-Founder @ Bitcoin2Go - One year ago
Great work! | really appreciate the resources section containing important information on
how to start with ghost.
Q3
o Jahaziel
Ghost Newbie - 11 months ago
This was helpful-- especially the tips to not "get in the weeds" about the styling of the
site, and focusing on launching the first blog post.
Qo
@ Anette Rudmalm
9 months ago
How do | adresse a new post to an specified page in my blog.. | read all guides buyt cant
find out how to do The support can't show me only point me to the guides again and
again.. so Pls! Some here can you share how | do it? Today | only can create new pages
and | cant create a new page each time | create and publish a new post,,
Qo
@ kingsley etafo
BE YOUR OWN KING - 8 months ago
Being your own king means taking control of your life and making decisions that are best
for you. It means having the courage to stand up for yourself and make decisions that will
benefit you in the long run. It means having the confidence to take risks and make
|Q. Search all Ghost creator resources...
o Ll
Part 1 — Building
CREATE YOUR BRAND
Not sure where to begin? Dive into our tutorials and guides for people who are
L a u n ch i n g a new to Ghost and setting up a brand new publication.
ublication
[ )
p How to setup your Ghost publication 2minread >
p. 4 How to publish your first post 4 minread >
'
s — Building your audience with subscriber signups 2minread >
L | Sending email newsletters 2minread >
(@
How to sell premium memberships 2minread >
] Explore the full series >
(3 o
Part 2 — Publishing
START PUBLISHING ) ) )
Learn the techniques required to create consistently and share your creative
o SRS worlk vrith the world with thece ideac and eforiec
|© ghOSt Product Explore Resources Pricing Signin
RESOURCES - GETTING STARTED « 2 MIN READ
blicati
We've crammed the most important information to help
you setup your new publication into this post.
On this page First of all, welcome to your brand new Ghost publication!
is pag
nirodueton Unlike social networks, this one is all yours. From here you can publish your work
Design setti
| e??: SeG:gjth on a custom domain, invite your audience to subscribe, send them new content by
nstalling (0}) emes
email newsletter, and offer premium subscriptions to generate sustainable recurring
revenue to fund your work. @
Ghoct ic an indenendent onen <otnirce anpd which mean< voll can clistomize
|. First of all, welcome to your brand new Ghost publication!
On this page
Introduction . . . . .
Unlike social networks, this one is all yours. From here you can publish your work
Design settings L . .
. on a custom domain, invite your audience to subscribe, send them new content by
Installing Ghost themes
email newsletter, and offer premium subscriptions to generate sustainable recurring
revenue to fund your work.
Ghost is an independent, open source app, which means you can customize
absolutely everything. Inside the admin area, you'll find straightforward controls for
changing themes, colors, navigation, logos, and settings — so you can set your site up
just how you like it. No technical knowledge required.
< Done GENERAL
.
Settl ngs Title & description Edit
The details used to identify your publication around the web
SITE TITLE SITE DESCRIPTION
Publisher Weekly Stories & ideas about independent
publishing.
Title & description
Timezone
Publication language Site timezone Edit
Meta data Set the time and date of your publication, used for all published posts
X card
Facebook card Etc/UTC
. The local time here is currently 10/12/2023, 4:14:49 PM
Social accounts
Make this site private
Staff
Publication Language Edit
SIe Set the language/locale which is used on your site
Design & branding
Naviga!ior\ SITE LANGUAGE
Announcement bar en
|* London — A light photography theme with a bold grid
On this page « Ease — A library theme for organizing large content archives
Introduction . .
If none of those feel quite right, head on over to the theme marketplace, where
Design settings
i you'll find a handpicked list of the best premium themes that have been built by
Installing Ghost themes
third-party developers. To purchase and download a premium theme, click the
Purchase button and follow the instructions provided.
The main thing to remember at this stage: Just get started.
You can always tweak these settings, or choose a new theme, at any time. The most
important thing to do right now is to launch something and start creating. So let's
move on to the next topic — How to publish your first post.
Member discussion 4 comments
g Daniel Wenz
Co-Founder @ Bitcoin2Go - One year ago
Great work! | really appreciate the resources section containing important information on @
how to start with ghost.
™ 2
|for you. It means having the courage to stand up for yourself and make decisions that will
benefit you in the long run. It means having the confidence to take risks and make
On this page mistakes, and learning from them. It means having the strength to stay true to yourself
Introduction and your values, even when it's difficult. It means having the wisdom to know when to ask
for help and when to go it alone
Design settings
Q1
Installing Ghost themes
Join the discussion
Become a member of Ghost Resources to start commenting.
Sign in
— Read this next —
How to publish your first post
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A weekly roundup of emerging trends, products and ideas in
the creator economy, trusted by 50,000+ readers. @


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Writing a new post

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Best Cinnamon Buns
Ingredients:
- 3 1/2 cups all-purpose flour
- 1 teaspoon salt
- 1/2 cup white sugar
- 2 tablespoons baking powder
- 1 cup butter, melted
- 2 eggs
- 1 cup milk
- 2 teaspoons ground cinnamon
- 2 tablespoons white sugar
Filling:
- 1/2 cup butter, softened
- 1 cup packed light brown sugar
- 2 tablespoons ground cinnamon
Instructions:
1. Preheat oven to 375 degrees. Grease a 9x13 inch baking pan.
2. In a large bowl, stir together the flour, salt, sugar, and baking powder. 161 words
3. In a smaller bowl, combine the melted butter and eggs. Whisk in the milk until
|< Posts Saving... Preview - W]

Best Cinnamon Buns
Ingredients:
- 3 1/2 cups all-purpose flour
- 1 teaspoon salt
- 1/2 cup white sugar
- 2 tablespoons baking powder
- 1 cup butter, melted
- 2 eggs
- 1 cup milk
- 2 teaspoons ground cinnamon
- 2 tablespoons white sugar
Filling:
- 1/2 cup butter, softened
- 1 cup packed light brown sugar
- 2 tablespoons ground cinnamon
Instructions:
1. Preheat oven to 375 degrees. Grease a 9x13 inch baking pan.

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Explore creators on Ghost.
Search across all creators around the world
Add your site | About Explore
< BACK
Featured creators Language: All Sort by: Popular
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enjoy, so you'll always have interesting things American life.” -Longreads reads on diverse topics, daily. jour
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enjoy, so you'll always have interesting things to American life.” -Longreads diverse topics, daily.
ponder and fascinating ideas to discuss at dinner
thebrowser.com 147K Members welcometohellworld.com $9K MRR quillette.com 103K Members
]
3 . !


Ghost vs Substack

pagePatterns:
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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
A more powerful publishing experience
If you're just getting started and you're looking for a simple platform to start
with, Substack is great! But if your plan is to build a serious subscription
business with real revenue, Ghost is the more advanced option with better
economics for publishers.
Using Ghost, you'll have access to a publishing experience that allows you
to do more with your content. Enjoy powerful formatting tools and sensible
content management, unlocking everything from adding images directly
from Unsplash, to customising your emails by dynamically inserting
subscriber names.
Writing a newsletter issue in Ghost is familiar and
Looking-Oiess house clutter free, supporting beautiful image galleries,
forms, videos, podcasts, bookmarks, Markdown
= = and HTML.
S 0 @e
- m Publishers switch to Ghost because it provides a
= ® - m better writing experience, and they stick around
because they gain ultimate control over their
- content and brand.
|@ Sy Yo Quenams ¢ L % o
It's 11:43pm PST, just want to let you know that the my friends at @ TryGhost are making a newsletter This looks good - @TryGhost are starting a
@TryGhost newsletter is super & on & point & about publishing and the new = business newsletter with stories, ideas and resources on
this &' week. model ' thatiam hype for independent publishing. *signs up*
Choose your domain, pick your own design and add your own branding.
Each Ghost site is unique, and reflects the personality of its creator. Some
examples:
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. i . X No, "free" or "paid" only

premium tiers both monthly and yearly payment options
Rich writi

‘c “,m ng Yes, with dynamic cards X No, basic editor only
experience
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integrations
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Yes, with addon X No

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audience data newsletters to your audience

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eveloper Yes X No
platform & API

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/. Migrating from Substack to Ghost is easy
P~
|Everything you need to get started is built-in:
member management, native payments with
recurring subscriptions and email newsletters. All
without any additional fees!
¥E 00
"Have been building paid membership newsletters with Ghost
! for two months now and ridiculously happy with the experience.
It's the combination of amazing design with endless
customisability if you want to have your own style. The writing
interface is just SO nice — it feels like stepping inside a high-
end minimalist house, you just want to live up to the beauty of
it."
Uri Bram, The Browser
Switched from Substack to Ghost
Build your brand + control your content
While Substack is a closed platform that you have little control over, Ghost
is open source and extremely flexible. A Ghost publication can be
P A R PR T T R T T R (Y < | B - I < P P P |
|© ghOSt Product Explore Resources Pricing Signin
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Ghost is a more powerful, independent alternative to
Substack with zero transaction fees

Hey there! Thinking about moving over to Ghost? Or trying to decide which

platform to use for the first time?

If you're wondering what the differences are between Ghost and Substack

for creators and publishers running a premium newsletter, we put together

this no-nonsense overview.
|IUUGy, I yUHI Sl i ke
Get started now — free

@ ghOSt About  Explore  Careers  Resources [ ©) star L 44,220 |
Product Developers Resources Comparisons Support
Creator platform How to install Ghost Ghost tutorials Ghost vs Substack Help center
Theme marketplace Core concepts Resources Ghost vs WordPress Community forum
Integrations Ghost hosting Node.js CMS guide Ghost vs Medium Status (499.9%
Feature index API documentation Open Subscription Platforms Ghost vs Memberful

Security overview Ghost vs Patreon

Source code Ghost alternatives >
|E‘83&7>'}?f& @ e @ S Terms Privacy Contact Ghost Foundation © 2023

¥ We're hiring remotely, worldwide! Join the team that's creating the creator economy — See open roles
|: : ; : Publishers switch to Ghost because it provides a
— ® - m better writing experience, and they stick around
: ‘ i because they gain ultimate control over their
-2 content and brand.
Sign up & join now
The native members features within Ghost allow
you to transform anonymous views into registered
members, with both free and paid-only member
tiers.
) youremail@example.con
Everything you need to get started is built-in:
member management, native payments with
recurring subscriptions and email newsletters. All
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"Have been building paid membership newsletters with Ghost
L for two months now and ridiculously happy with the experience.
It's the combination of amazing design with endless
|Migrating from Substack to Ghost is easy
= @ All content, subscribers, subscriptions and payments can be seamlessly
migrated from Substack to Ghost without any disruption to your customers.
Learn more about the Concierge service.
Keep all the revenue you make with Ghost

When you use Substack to power your newsletter, they take a 10% cut of
your earnings, on top of industry standard processing fees.
Using Ghost, the fee structure is simplified into a single monthly cost based
on the scale of your publication and we don’t ever take a cut of your
earnings. No matter how large your audience or how many features you use
—all the revenue you make is yours to keep.
Let’s put this into perspective: You have 1,000 paying subscribers at
$5/month, generating $60,000 in annual recurring revenue. With Ghost, you
pay $348 per year for hosting. Using Substack, you lose $6,000 per year.
|thiIs ho-nonsense overview.
QO ghost Substack
From $9/mo 10% of your revenue
Pricing and
transaction fees Ghost takes 0% fees For every $50k revenue
You keep all your revenue Substack takes $5,000+ fees per year
Email newsletters Yes Yes
Custom domain Yes, included & Extra +$50 fee
Custom email . .
Yes, included X No, emails sent from name@substack.com
from-address
Share your writing . . .
; Yes X No, Substack links are penalised & hidden
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. i . X No, "free" or "paid" only
premium tiers both monthly and yearly payment options
Rich writi
‘c “,m ng Yes, with dynamic cards X No, basic editor only
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integrations


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