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The Optimal Path | ¢2 maze
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The Optimal Path is a podcast about product decision-making
brought to you by the team at Maze. Join us for expert
conversations with product people at Webflow, Github, and more.
Every episode uncovers the stories, ideas, and approaches that
drive success — and the optimal path for product decisions.
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0:00 0:00
|The Optimal Path | &2 maze
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@ LEARN & CONNECT Q PRODUCT HELP
i Articles Guides & Reports Help Center

News, ideas, and insights on Level up your research know-how

Resources Hub product research with expert resources Maze University

Educational resources for product,

research and design teams Disco Conf 2023 Podcast
A free, virtual conference all about Stories about product decision-

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|The Optimal Path | &2 maze
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H € EPISODE 04 | 03 FEBRUARY 2022 | 29 MIN
o ‘ Teresa Torres, product discovery coach and author of the
\_.' ’ book Continuous Discovery Habits, talks to Maze about the
principles of continuous discovery, tactics to implement it,
. and how to make better product decisions with customer
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|The Optimal Path | &2 maze
Episodes
Product design leaders and experts share the experiences and
learnings that shaped their path to success.
Envisioning the future of the research industry
| with Jonathan Widawski | Maze
=
s 4 ® Subscribe
; In this episode, Jonathan Widawski, Co-founder & CEO at Maze, discusses
‘e the findings of our latest Continuous Research Trends Report. Topics include 0O Transcript
Tonatha Wid o, the state of the research industry, his vision for the future, and how to turn & Share
See more v
p Starting and growing a design research practice
‘g with Gabriel Valdivia | Patreon
. I
: ﬁ" ® Subscribe
. Gabriel Valdivia, Principal Product Designer at Patreon, talks to Maze about
starting and growing a research practice within design teams, learning 0O Transcript
Gabriel Valdivia through prototyping, and why product design is about exploration and cross- @ Share
See more v
|The Optimal Path | &2 maze
Building teams and cultures for products to
. thrive with Jasmine Fried| | Dropbox
‘J, E R & Subscribe
. Jasmine Friedl, Senior Design Director at Dropbox, talks to Maze about how
7‘)) */ \"“ to build high-performing teams and cultures where people can succeed and 0O Transcript
!‘F\\ V=l T o achieve the best results for themselves, the business, and the customers. @ Share
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o Unlocking the power of facilitation with Julian
oo Della Mattia | Kiwi.com
3 ’ & Subscribe
5 y Julian Della Mattia, UX Research Lead at Kiwi.com and Founder of The180
N e e . . (® Transcript
" Agency, talks to Maze about how facilitation is a game-changing skill that p
JuIia\n Dell&tti - enables product teams to solve more problems, innovate faster, and make @ Share
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|The Optimal Path | &2 maze
The Optimal Path brings together
people at the forefront of product


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screenKeywords:
The Optimal Path | ¢2 maze
O t . I
The Optimal Path is a podcast about product decision-making
brought to you by the team at Maze. Join us for expert
conversations with product people at Webflow, Github, and more.
Every episode uncovers the stories, ideas, and approaches that
drive success — and the optimal path for product decisions.
O —— -t
0:00 0:00
|The Optimal Path | ¢2 maze
O t . I
The Optimal Path is a podcast about product decision-making
brought to you by the team at Maze. Join us for expert
conversations with product people at Webflow, Github, and more.
Every episode uncovers the stories, ideas, and approaches that
drive success — and the optimal path for product decisions.
W ——e—— -t
1:02 2:10


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technology, bustling streets, and a rich cultural heritage. It’s a city that
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and inspiration.
But what makes Tokyo so special? For starters, it’s one of the safest and *
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Guides & Reports

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April 21,2023
Redirect your testers with new Custom CTAs »
Now you can add third-party links to mazes to redirect testers; send them on to redeem rewards, schedule a
follow-up call, and more with our new Custom CTAs.
X' How it works
In the maze builder, head to the Thank You Screen block to customize and add a redirect link by following
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April 03,2023
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Including two new major functions:
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|m maze Platform v Solutions v Resources v Enterprise  Pricing Login Request a demo
@ overview RESEARCH @ RECRUIT ANALYZE
Why Maze? Prototype Testing Panel Automated Reports
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A/B testing (or split testing) your prototypes

Run usability tests on your live website with Maze Testing mazes on mobile devices
Creating a Maze-ready Figma prototype Connecting Maze to Slack Adding tags/parameters to your maze URL
What languages does Maze support for testing
pages? Recruiting hired testers from Maze A guide to click heatmaps in Maze
How your Usability Score is calculated Exporting your results Downloading your invoices/receipts
|Once you get both versions tested, you can embed both reports side-to-side in your tool of
choice to easily compare the results.
Additional resources
* For additional tips, read our blog post: How to A/B test your prototype with Maze
¢ See this case study to learn how the team at Braze validated their designs with an A/B
test using Maze.
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Articles in this section

A/B testing (or split . . .
testing) your A/B testing (or split testing) your
prototypes with Maze
n
| prototypes with Maze
Testing mazes on
mobile devices .
@:‘ Laura Cunha
"® 17 hours ago - Updated
How to introduce your
maze to testers
Split testing, also known as A/B testing, is a method of testing two design variations to see
Using a Card Sort block which one performs better.
to gather large
amounts of feedback You can perform split testing with your prototype using Maze. With split testing, the aim is to
quickly test a single variable to learn how it affects overall performance. To get the most out of split
testing, establish the metric you'll be measuring before you start testing. For instance, you
Free roam: Allowing could improve a call-to-action (CTA)'s click rate by testing two variations of the CTA button.
testers to freely ) )
explore a prototype In this article:
with no defined goal . . .
* What you can validate with A/B testing
Creating a first-click s Bestipractices
test ¢ Known limitations
¢ Using the Duplicate feature to A/B test your prototypes
Conducting diary ¢ Changing the order of blocks
research with Maze .
* Comparing reports
|Split testing, also known as A/B testing, is a method of testing two design variations to see
Using a Card Sort block which one performs better.
to gather large
amounts of feedback You can perform split testing with your prototype using Maze. With split testing, the aim is to
quickly test a single variable to learn how it affects overall performance. To get the most out of split
testing, establish the metric you'll be measuring before you start testing. For instance, you
Free roam: Allowing could improve a call-to-action (CTA)'s click rate by testing two variations of the CTA button.
testers to freely ) )
explore a prototype In this article:
with no defined goal . . .
* What you can validate with A/B testing
Creating a first-click s Bestipractices
test ¢ Known limitations
¢ Using the Duplicate feature to A/B test your prototypes
Conducting diary ¢ Changing the order of blocks
research with Maze .
* Comparing reports
« Additional resources
Do you have suggestions or feedback about split testing in Maze? Fill out this maze to
help us learn more about your needs!
What can | validate with A/B testing®
o Text: titles, descriptions, or CTAs
« Visual elements: images, icons, colors
« User flow: the path taken by the user to move through a prototype
Best practices
 When creating different versions for testing, we recommend changing only a single
variable, so that the results accurately reflect that variation and not other factors.
|Option 2: Unlink prototype
If you want to use a different prototype in your version B, you can unlink the current prototype
after duplicating. This will allow you to add a new prototype to your maze. To learn more about
adding and unlinking prototypes, check out this article: Mission blocks
This option allows you to pick a different prototype for version B.
However, please keep in mind that you will need to redo all paths across all mission blocks,
since unlinking a prototype also irreversibly removes all previously defined paths.
Danger: If using multiple Figma prototypes, we recommend using separate testing files
(instead of multiple pages) to optimize the performance of your tests. Learn how to
optimize your Figma files
Changing the order of blocks
While Maze doesn't currently support randomizing the order of the blocks in a test, as a
workaround you can edit the maze later on to reorder the blocks. Here's how:
1. Create your maze and send it live. This will be your version A.
2. After you've had enough testers on this version, edit the maze to change the order of the
blocks. This will be your version B.
Tip: When distributing your maze to testers, you can also use URL parameters to identify
which version the tester completed.
Comparing reports
Once you get both versions tested, you can embed both reports side-to-side in your tool of
choice to easily compare the results.


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_ - }

Building user-facing experiences is always a risk. And the riskier the
decision, the more data we need to fully commit. It’s not easy, however, to
validate ideas and get actionable, quantifiable user insights to make
decisions confidently, especially before you have a live product or website.
We experienced this first hand while working on our previous startup.
We had a waiting list of 2,000 people willing to test our prototype —and
yet no platform easily allowed us to test our product idea at scale.

[ This is when Maze was born.

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Maze began with the belief that product design teams should have easy
access to data during the design phase. Since then we have evolved our
vision to empower anyone in product and marketing teams to test, learn,
and act rapidly. We believe that this is how you build successful user
experiences today.
|4
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Popular articles

A/B testing (or split testing) your prototypes

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Creating a Maze-ready Figma prototype Connecting Maze to Slack Adding tags/parameters to your maze URL
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er 2 mazes in this project
@ MAZE STATUS RESPONSES CREATED BY ACTIONS
2 Prototype Test e 2 5 @ -
Created 2 hours ago ' Last edited 35 minutes ago
2 New from scratch DRAFT _ 5 @ -
Created 2 hours ago - Last edited 2 hours ago
-
|Projects / Your first project
N4 Maze duplicated! X
oo Your first project m
er 3 mazes in this project
@ MAZE STATUS RESPONSES CREATED BY ACTIONS
2 New maze 3 DRAFT _ 5 @ -
Created a few seconds ago - Last edited a few seconds ago
2 Prototype Test e 2 5 @ -
Created 2 hours ago - Last edited 36 minutes ago
2 New from scratch DRAFT _ 5 @ -
Created 2 hours ago - Last edited 2 hours ago
-


Security & Privacy

appName: Mixpanel

appTagline: Product analytics for mobile, web & more

screenElements:
Dropdown Menu
Icon

screenElements:
Icon
Dropdown Menu
Icon
Illustration

screenKeywords:
ml){panel Product v Community v Company v Pricing Talk to Sales
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Protect customer data from end to end and meet data privacy \ ,/ | =3 | .
and transfer regulations. Mixpanel is built to keep your A ' St .,f/r A *"
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Protect customer datain transit Comply with global privacy and Control tracking to avoid collecting
and atrest security regulations personal data
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helping you use your data to
make better decisions, noton
selling or enriching data
|ml){panel Product v Community v Company v Pricing Talk to Sales
PRIVACY-FIRST
f mind

Mixpanel can handle your data, no matter how big you’ll grow.

Protect personal data Process and store customer data in Europe

We're committed to keeping your personal data safe. We've built Mixpanel in Craft better user experiences while complying with European data protection

compliance with industry best practices and major laws like the GDPR and the regulations and requirements. Mixpanel offers a European data residency

CPPA. program to ensure your data remains in the EU — available across all plans, at
no charge.

Review Our Privacy Overview —
Read about Our EU Data Residency —
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Sending a test email

screenPatterns:
Loading
Other Action

screenKeywords:
Send Reach Campaign [E3 X
Setup Review
. Help us test our new feature

Details

Hello from Your team
Subject Help us test our new feature

To: All recipients
Sender name Hello from Your team

From:  hello@mazetesting.com
Sender email hello@mazetesting.com

@ 9 Reply to: hello@mazetesting.com

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Hi there 1,
Delivery

I'm Jane from Your team.
Segment All recipients (5) We're running a new round of product research and we’d really value your opinions and insights. Do you

. have a moment to complete this short survey and task? Your feedback could help us shape our product

Unsubscribed ® - for the better!
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Bounced ® — setstared
Total audience 5 .

Jane Smith
ux_researcher ¢ Your team

g5 maze

Maze.design Inc

800 Menlo Avenue, Suite 200

Menlo Park, California 94025

Unsubscribe from this sender
|Send Reach Campaign [E3 X
Setup Review
. Help us test our new feature
Details
Hello from Your team
Subject Help us test our new feature
To: All recipients
Sender name Hello from Your team
From:  hello@mazetesting.com
Sender email hello@mazetesting.com
@ 9 Reply to: hello@mazetesting.com
Reply-to hello@mazetesting.com
Hi there 1,
Delivery
I'm Jane from Your team.
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. have a moment to complete this short survey and task? Your feedback could help us shape our product
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Bounced ® — setstared
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Jane Smith
ux_researcher ¢ Your team
g5 maze
Maze.design Inc
800 Menlo Avenue, Suite 200
Menlo Park, California 94025
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B> send test email
|Send Reach Campalgn m X Test email sent to your
\/ address %
jane.smith.mobbin@gmail.c
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Subject Help us test our new feature
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From:  hello@mazetesting.com
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@ 9 Reply to: hello@mazetesting.com
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Delivery
I'm Jane from Your team.
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. have a moment to complete this short survey and task? Your feedback could help us shape our product
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Total audience 5 .
Jane Smith
ux_researcher ¢ Your team
g5 maze
Maze.design Inc
800 Menlo Avenue, Suite 200
Menlo Park, California 94025
Unsubscribe from this sender
B> send test email


Previewing a block

screenKeywords:
This is only a preview of your maze, no interactions are recorded X
m Preview: Your first project — New maze 2
TASK e
Take a look at the prototype
This is prototype of an email app
|Your first project / New maze 2 Build ® 8 @ {3
® Wel S © Preview
elcome screen ﬂ Prototype Test ® 5] .
oo Welcome Screen
or LOADING TIME LAST UPDATED: 11/05 14:15
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@ https://www.figma.com/proto/36nxQqW6hQoSNcpjuvwgB...
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@ Clips ® e
@ @ Add block Collect video and screen recordings of tester usability tasks in —
Mission, question, rating... Maze. This setting will be applied to all missions. Learn more
Thank You Screen Conditions
> Thank You Screen Add conditions to jump between your blocks
|Your first project / New maze 2 Build ® 8 @ {3
® Wel S © Preview
elcome Screen a Prototype Test ® Quicklook (& .
oo Welcome Screen
or LOADING TIME LAST UPDATED: 11/05 14:15
115s Refresh my prototype
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Yes/No
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Expert directory

screenElements:
Grid List
Icon

screenKeywords:
L4
mixpanel GetStarted
Unlock the power of product analytics with a Mixpanel Expert. All consultancies,
agencies, and freelancers in our directory have been trained by Mixpanel and earned
a Certified Partner badge.
Interested in being listed in the Mixpanel Certified Partner directory? Learn more.
Location Specialization Vertical Expertise Language
All Location v All Specialization v All Vertical Expertise v All Language v
Q_ Search by name, service or phrases Sort by Top rated v
|Location Specialization Vertical Expertise Language
All Location v All Specialization v All Vertical Expertise v All Language v
Q_ Search by name, service or phrases Sort by Top rated v
Let us match you GOLD PARTNER GOLD PARTNER GOLD PARTNER
Mixpanel will do all the work to
connect you with the best Certified ﬁ THE —
Partner. ] PRODUCT ALLIANCE an
v PRODUCT | STRATEGY | ANALYTICS 37
Mentat Analytics
The Product Alliance Mentat Analytics Human37
Meet lan, your Certified
Partner matchmaker. The initial hour of consultation - on Mentat is a consulting agency Human37 helps you define, design,
us! The Product Alliance is a providing a wide range of analytics implement and activate your
boutique consulting firm with the and data science services with a tailored and future-proof customer
absolute goal of being our clients'... specialty in product analytics. Mo... data strategy. At Human37 we ai...
Get matched
_ e e H K 5.0 (27) Y # Jr e 5.0 (26) Y J Jr e % 5.0 (13)
GOLD PARTNER GOLD PARTNER GOLD PARTNER GOLD PARTNER
/ GROWTH ANALYTICS o m/ O l.
((’) MARKETING MAMMOTH utliant
Omtera —GROWTH—
Growth Analytics Marketing Omtera Mammoth Growth Outliant
Growth Analytics Marketing (GAM) Omtera is an award-winning Mammoth Growth is a data, Outliant was created by outliers;
was founded in 2014 We are a full- consulting firm and solution partner analytics, and growth consulting we're entrepreneurs, engineers, &
service analytics consulting of best-in-breed technology firm that helps clients ask the right Mixpanel experts, with a passion
company specializing in data-... companies focused on product &... business questions, select and... for bringing your vision of the...
e ¥ K 5.0 (11) J J 4 H 4 5.0 (6) J J e H K 5.0 (5) e H e K 5.0 (2)
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Enabling public boards

screenPatterns:
Confirmation
Other Action

screenKeywords:
\V 4 > 000 App analytics
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' Al Project Data
Project Settings /\ We don't have any data! [ Implement Mixpanel
Don't worry—it's easy to get implemented.
Overview
Project Users
Service Accounts Public Boards
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[FulBlE BeaeE Share Boards with others outside your Project Enable for Project
i ublic Boards allow you to share your analysis with people outside of your Mixpanel organization.
Identity Merge Public Boards all h | h le outside of M I
. A Project Owner must enable the use of Public Boards and can disable Public Boards at any point in time.
Mixpanel Usage
Learn more about Public Boards in the Help Center >
Active Public Boards
Board Name Public URL Details Public URL
Your project currently has no Public Boards
|Enable Public Boards

By enabling Public Boards you agree that Mixpanel shall

have no liability for the disclosure of confidential sensitive

or other information published via Public Boards.

For additional security, you have the option of creating a

password that will be required prior to viewing your Public

Board. Without password protection your Public Board

will be visible to anyone who receives a URL, including the

general public.

Public Boards can be disabled at any point in time.
Cancel
|\V 4 > 000 App analytics
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' Al Project Data
Project Settings /\ We don't have any data! 7 Implement Mixpanel
Don't worry—it's easy to get implemented.
Overview
Project Users
Service Accounts Public Boards
Autotrack
[FulBlE BeaeE Share Boards with others outside your Project Disable for Project
Identity Merge Public Boards allow you to share your analysis with people outside of your Mixpanel organization.
. A Project Owner must enable the use of Public Boards and can disable Public Boards at any point in time.
Mixpanel Usage
Learn more about Public Boards in the Help Center >
Active Public Boards
Board Name Public URL Details Public URL
Your project currently has no Public Boards
(©) Public Board enabled Undo X


Favoriting a board

screenPatterns:
Favorite & Pin
Favorite & Pin

screenKeywords:
AV 4 Q 0oo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
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v Favorites . . i
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v Pinned The end goal of having this mobile app is to create a It iOS Sign Up Conversion by UTM Medium
P powerful marketing tool to help our business reach 5-step Funnel - Last 30 Days
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E le Insights ... . . . .
~ Example Insights make it easier for customers to interact with our
@ Core Company KPlIs business, create a memorable experience, and
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N 2. Increased revenue
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3. Improved customer loyalty 25%
v Your Boards 0%
. . 1 Landing Page 2 Download Page 3 App Install
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~ Example Insights ...
new customers and increase engagement with us. Let's @ sidebar - 74... @ search-732.. @ promoted-.. @ Sorganic-73..  Next2
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ul Example Funnels ... business, create a memorable experience, and
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3. Improved customer loyalty 25%
v Your Boards
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1 Landing Page 2 Download Page 3 App Install
Insights report grag g PP
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+ Add content
1€
|AV 4 = 0oo B2B / SaaS
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
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~ Example Insights ...
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ul Example Funnels ... business, create a memorable experience, and
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3. Improved customer loyalty 25%
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