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bpifrance <2
How Bpifrance used Maze to Inside Maze: Laying the Share this with research
increase research efficiency and foundations of user-centered skeptics: How to evangelize
launch 3x faster culture transformation research in your organization
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Maze, time-to-insight 2x faster
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feedback on product iterations due to the scale of the design team. The User Research in}
team at Bpifrance facilitated and structured research for their 20+ product teams, aiming
to empower them to run research independently with Maze in the near future.
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Jean-Baptiste Kaloya, Head of Product Design at Bpifrance
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numerous customers while moving from a physical to a hybrid model, where digital
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Discover the Beauty and Cultur¢ =
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Nestled in the heart of Sri Lanka lies the stunning city of Kandy, a
destination known for its rich cultural heritage and breathtaking natural
beauty. Recently, I had the opportunity to visit this captivating city and was
immediately struck by its vibrant energy and bustling streets. Kandy is a
must-visit destination for any traveler looking to immerse themselves in a
unique and enriching travel experience.
My journey to Kandy began with a scenic train ride from the bustling
capital city of Colombo. The train snaked its way through the lush Sri
Lankan countryside, offering stunning views of the rolling hills and
verdant tea plantations that dot the landscape.
Upon arriving in Kandy, I was immediately struck by the city’s vibrant
energy and bustling streets. The city is known for its bustling markets and
colorful street vendors, offering everything from fresh produce to
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The Ancient and Modern Wonders of
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okyo. The mere mention of this city conjures up images of futuristic
T technology, bustling streets, and a rich cultural heritage. It’s a city that
has it all—the perfect destination for any solo traveler seeking adventure
and inspiration.
But what makes Tokyo so special? For starters, it’s one of the safest and cleanest * Note to self
cities in the world. Crime is almost non-existent, and the streets are spotless. This
makes it an ideal place to explore on foot, which is the best way to uncover the
city’s hidden treasures.
From the vibrant nightlife of Shibuya to the tranquil gardens of Shinjuku
Gyoen, Tokyo has something for every traveler. One of the must-visit
destinations for any solo traveler is the city’s many temples and shrines.
These serene sanctuaries provide a welcome respite from the fast-paced
city life, and offer a glimpse into Japan’s rich cultural heritage. Sensoji in
Asakusa, Meiji Jingu in Harajuku, and the Hie Shrine in Chiyoda are just a
few of the many awe-inspiring places to visit.
Of course, no trip to Tokyo would be complete without experiencing the
local cuisine. From the freshest sushi to savory ramen and hearty udon, the
culinary delights of Tokyo are endless. And don’t forget to sample the street
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The Ancient and Modern Wonders of
Solo Travel in Tokyo
okyo. The mere mention of this city conjures up images of futuristic
T technology, bustling streets, and a rich cultural heritage. It’s a city that
has it all—the perfect destination for any solo traveler seeking adventure
and inspiration.
But what makes Tokyo so special? For starters, it’s one of the safest and cleanest * Note to self
cities in the world. Crime is almost non-existent, and the streets are spotless. This
makes it an ideal place to explore on foot, which is the best way to uncover the
city’s hidden treasures.
From the vibrant nightlife of Shibuya to the tranquil gardens of Shinjuku
Gyoen, Tokyo has something for every traveler. One of the must-visit
destinations for any solo traveler is the city’s many temples and shrines.
These serene sanctuaries provide a welcome respite from the fast-paced
city life, and offer a glimpse into Japan’s rich cultural heritage. Sensoji in
Asakusa, Meiji Jingu in Harajuku, and the Hie Shrine in Chiyoda are just a
few of the many awe-inspiring places to visit.
Of course, no trip to Tokyo would be complete without experiencing the
local cuisine. From the freshest sushi to savory ramen and hearty udon, the
culinary delights of Tokyo are endless. And don’t forget to sample the street
|... Draft in Jane Smith  Saved e [ ’
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Kandy, Sri Lanka: A Journey o wangerusty [
tO Remember Select and continue
Nestled in the heart of Sri Lanka lies the stunning city of Kandy, a
destination known for its rich cultural heritage and breathtaking natural
beauty. Recently, I had the opportunity to visit this captivating city and was
immediately struck by its vibrant energy and bustling streets. Kandy is a
must-visit destination for any traveler looking to immerse themselves in a
unique and enriching travel experience.
My journey to Kandy began with a scenic train ride from the bustling
capital city of Colombo. The train snaked its way through the lush Sri
Lankan countryside, offering stunning views of the rolling hills and
verdant tea plantations that dot the landscape.
Upon arriving in Kandy, I was immediately struck by the city’s vibrant
energy and bustling streets. The city is known for its bustling markets and
colorful street vendors, offering everything from fresh produce to
handmade crafts.
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city’s hidden treasures.
From the vibrant nightlife of Shibuya to the tranquil gardens of Shinjuku
Gyoen, Tokyo has something for every traveler. One of the must-visit
destinations for any solo traveler is the city’s many temples and shrines.
These serene sanctuaries provide a welcome respite from the fast-paced
city life, and offer a glimpse into Japan’s rich cultural heritage. Sensoji in
Asakusa, Meiji Jingu in Harajuku, and the Hie Shrine in Chiyoda are just a
few of the many awe-inspiring places to visit.
Of course, no trip to Tokyo would be complete without experiencing the
local cuisine. From the freshest sushi to savory ramen and hearty udon, the
culinary delights of Tokyo are endless. And don’t forget to sample the street
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My journey to Kandy began with a scenic train ride from the bustling
capital city of Colombo. The train snaked its way through the lush Sri
Lankan countryside, offering stunning views of the rolling hills and
verdant tea plantations that dot the landscape.
Upon arriving in Kandy, I was immediately struck by the city’s vibrant
energy and bustling streets. The city is known for its bustling markets and
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How Bpifrance used Maze to Inside Maze: Laying the Share this with research
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launch 3x faster culture transformation research in your organization
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How Bpifrance used Maze to Inside Maze: Laying the Share this with research
increase research efficiency and foundations of user-centered skeptics: How to evangelize
launch 3x faster culture transformation research in your organization
N
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pagePatterns:
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CTA Section

screenElements:
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screenPatterns: Charts Charts Charts Charts Charts Charts Charts Charts

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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
m maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
A look at the research industry ,
User insights are the driver for innovation. The best product ‘
organizations today are the ones that learn as they build,
putting customer needs at the forefront of product
development to deliver constant value and react effectively to
changes in the market.

To better understand how product teams learn, we surveyed

more than 600 designers, product managers, and researchers.

What we found is that more and more product teams see the

value of research as a powerful tool to inform decision-making

at each stage of the product life cycle. Research as a discipline

is becoming better established, but there are still challenges to

conducting more frequent, better research.

At the end of the report, we identify three trends that will —‘s
continue to shape the research industry moving forward, and ‘ ul
we look at how Atlassian—a customer-driven product

organization—adopts a continuous research mindset. We hope

this report will inspire new thinking on how we can best
|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share

User interviews 65%
Surveys 59%
Product analytics 58%
Competitive analysis 54%
Moderated usability testing 51%
AZB testing 39%
Unmoderated usability testing 37%
Accessibility testing 29%
First click testing 28%
Focus groups 25%
Card sorting 24%
Field /ethnographic studies 19%
Diary studies 19%

Eye-tracking 16% §

Tree testing 14% \
|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
= [619] sometning will work once you iauncn it. yYou snouia
increases to 44%, which indicates that PMs are a key be using those same research tactics to try and
driver of this type of research. figure out if you were successful once something has
gone live.”
“You can always get user inputs and validate ideas through
continuous discovery and research.”
@ Individual contributor, designer @
|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share

testing is more used than unmoderated usability
testing (51% vs. 37%).

46% 51% 33%
‘ o Uahtitative Generative

Secondary
Primary vs. secondary research Qualitative vs. quantitative Evaluative vs. generative
research research

Qualitative research, primary research, and evaluative research are the most
frequently used research types
|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
. . ‘ 64% of respondents report u
% having a democratized research
& culture, where not only /’
researchers but also designers, &/
product managers, and
marketers do research. User
interviews, surveys, and product
Trend #1 analytics are the most Trend #3
. frequently used research i
Continuous methods. Continuous
research is research enables
becoming a well- more effective
established decision-making
practice
-> Jump to section - ->
|m maze Introduction Key trends The Atlassian Way Methodology Next Steps Share [
' & maze o
] o
]
]
Continuous Research Report
Trends to Watch in 2023
How product teams are informing decision-making through continuous
discovery and research
l In partnership with A ATLASSIAN r
With support from experts at
ADPList zﬁ Dovetail @R user interviews D|tch Y& productboard
- —0
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|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
less often, quarterly or yearly (effectiveness score = is correlated with less effective decision-making.
3.65 vs. 3.24).

. ~
3.24
1-2 10%
23%
3.48 0% 20% 40% 60%
44%
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Effectiveness score: [1]: not at all effective, [5]: extremely effective
Quarterly or yearly . Monthly . Weekly or daily
|oo maze Introduction Key t:-ends The Atlassian Way Methodology Next Steps Share
Iy () dana wesiung swage.
“Product organizations need to truly understand their
customers to be competitive. With continuous
research, they can constantly course-correct to work
on the right problem and provide the right solution.”
@ Xiangyi Tang Head of User Research at Pitch
Only 36% of product teams conduct research studies after launch
83% of product professionals in our audience agree “Many research resources are being put into the
+hat receaarch chniild hannen at all etanecec nf the Aecian nrocece nrobhlem dicecoavaeryy and eoliiticon
|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
muewuvwwuvi Juii Ig (S AR AV IR LV LA ] ) IV\JJ |~JI VUULUL I vovuUl v TTIUVYD U VVIIVIT UODINVWU VYV IV O |~JI VUULU L T voVvUIl VT TTIUVY LIV 11HTIVOL
positive impact on customer satisfaction scores impact in their organizations, 25% of respondents
(57%), product/feature adoption (55%), active users selected product/feature adoption, 17% customer
(46%), and revenue/profitability (42%). satisfaction scores, 14% active users, and 12%

conversion.
74% of product people believe research is effective or partially effective in
determining decision-making at their organizations
We asked our audience to rate how effective product  As Rachel Lynch, Research Manager at
research is in determining decision-making at their Productboard, explains, "research is not just about
orgs on a scale from 1to 5. When looking at the what impact it has on your product metrics. It's about
|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
Unsurprisingly, time limitation is even more purpose.”
constraining when teams don't have a dedicated UX
researcher (78% vs. 64%).
& « '
7 &
& ~ -8
64% 46% 31% 25%
(o (o (o (o
time limitations budget limitations recruiting tooling limitations
respondents
limitations
|o maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
Maze is a continuous product discovery platform that empowers
product teams to collect and consume user insights, continuously. With
solutions for participant recruitment, product research, and reporting,
Maze helps teams build the habit of continuous product discovery in a
platform that enables everyone to run great research.
¢ maze | 2023 Continuous Research Trends Report
|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
- IFYYYYY -
83% of respondents say 82% of companies in our 78% of our audience
research should be audience have at least believe their company
conducted at every one dedicated UX doesn’t do enough
stage of the product researcher research or could do
development cycle more studies
Organizations understand the value of research
82% of companies in our audience have at least one 77% of our audience conducts a new research study
dedicated UX researcher. As Lucy Denton, Head of at least monthly. In particular, 9% of respondents
Design at Dovetail, highlights, "it's great to see how report running a new research study daily, 38%
far the industry has come in terms of understanding monthly, and 23% quarterly or yearly. Orgs are
the value of research. Companies are investing more investing time and resources in research. Yet, there's
in recaarch whirh meance thevire invectinA mMAara in otHill work +o Ao o adant 2 coantiniiniie nrodiict
|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
“‘ | — ( ’/ / ~ /////
o
Trend #2
Trend #1 The industry iS Trend #3
Continuous moving towards Continuous
research is the research enables
becoming a well- democratization of more effective
established research decision-making
practice
> > >
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|m maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
' N maze -
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Continuous Research Report:
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Trends to Watch in 2023
How product teams are informing decision-making through continuous
discovery and research
l In partnership with A ATLASSIAN r
With support from experts at
ADPList zﬁ Dovetail @R user interviews D|tch Y& productboard
- —0
—
|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
researcher.
Designers ..
According to the audience we surveyed, in addition to researchers, designers (69%), product managers (54%), marketers
(28%), and engineers (10%) conduct research at their companies.
|oo maze Introduction Key trends The Atlassian Way Methodology Next Steps Share
" 38% 36% Quarterly or yearly m
V . | NI
e | EEETRETY
Design, product, and 74% of respondents Product teams who
engineering teams are believe research is conduct research weekly
hoo T GEAEUTETS 6F partially effective (3) or or daily report more
- effective (4) in effective decision-
determining decision- making
making
Designers are the main consumers of research
Product organizations are not only doing research "Today, research is really focused on understanding
but are also using the findings to inform their the user experience,” explains Lucy Denton, Head of
decisions. We asked respondents which teams in Design at Dovetail. "It would be interesting to see
|D maze Introduction Key trends The Atlas.sian Way Methodology Next Steps Share
H H
|| ||
Accelerate decision- -
| |
making with deep user
| |
insights
With Maze, you can make the right product decisions faster and with
| confidence by infusing them with user insights generated across the
i entire product development cycle. r
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—0


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In the ICOp aD Platform v Solutions v Resources v Enterprise Pricing Login Request a demo
Product teams are challenged to make decisions daily, yet how they make these decisions P
often separates the best from the rest. While more and more product organizations
understand the importance of research in building successful products, when it comes 0
down to it, 60% of product teams connect with customers once per month or less than
monthly — even though they're making decisions daily. v

in|
Every company should conduct some level of research to ensure decisions are informed by
customer input. But the impediment to that is often a reluctance from upper management
or stakeholders to invest in research in the first place. If you're reading this, you probably
often find yourself arguing for the need to do more research or are wondering how to start
having that conversation with your team. If that’s the case — this article is for you.
I'll provide a step-by-step guide on evangelizing research within your organization and
share real-world examples of research being an indispensable part of product success.
The cost of NOT doing research
Let’s get the biggest argument against research out of the way first: yes, research takes
time and resources. It’s not something that can or should be done without care and
investment. But the cost of not doing research is often way higher —resulting in poorly built
solutions, unsuccessful products, and a waste of design and development time. For
instance, IBM found that the cost of fixing an error after development is up to 100 times
more expensive than during development.
|In the |COp aD Platform v Solutions v Resources v Enterprise Pricing Login Request a demo
All articles
bpifrance <2
How Bpifrance used Maze to Inside Maze: Laying the Share this with research
increase research efficiency and foundations of user-centered skeptics: How to evangelize
launch 3x faster culture transformation research in your organization
|In the |COp aD Platform v Solutions v Resources v Enterprise Pricing Login Request a demo
Author
—
¥G! Melanie Buset
User Research Manager at Spotify

Stay in the loop
Sign up for our monthly newsletter to get
notified of new resources on research
and testing.
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Feb 18,2023
Share this with research
skeptics: How to @
evangelize research in
your organization
Struggling to get buy-in for research? Here's
your guide to evangelizing UX research in
your organization.
AUTHOR
#fF%. Melanie Buset
VIE User Research Manager at Spotify
|In the |COp aD Platform v Solutions v Resources v Enterprise Pricing Login Request a demo
instance, IBM found that the cost of fixing an error after development is up to 100 times
more expensive than during development.
()
fr °
L 4
Without research, you're more or less running on o
instinct. You can't know for sure what problems are
worth solving and how best to solve them. From both
tactical and strategic points of view, research plays a
critical role in building successful products and
experiences.
Danny Williams, Sr. Product Designer @ Shopify
There are other examples of why research is necessary. Let’s look at some of them
together:
The $300 million button


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Solo Travel in Tokyo
|... Draft in Jane Smith ~ Saved e [ g
traditional tea ceremony, calligraphy lesson, or samurai sword fighting,
these experiences provide a deeper understanding of Japan’s rich history
and customs.

And while Tokyo is known for its urban sprawl, it also boasts several
beautiful green spaces. The city is home to many stunning parks and
gardens, including Yoyogi Park, which is a popular spot for outdoor yoga
classes and picnics, and the breathtaking Shinjuku Gyoen, which boasts
over 1,500 cherry blossom trees.

But what makes Tokyo truly special for solo travelers is its people. Despite
the language barrier, locals are some of the most polite and helpful people
you'll ever meet. From offering directions to helping you order food, they
go out of their way to make your stay as enjoyable as possible.
Accommodations in Tokyo are plentiful, with options ranging from budget-
friendly hostels to unique capsule hotels. For solo travelers, hostels are an
excellent choice, offering a social atmosphere and convenient locations.
In conclusion, Tokyo is a city that captivates the senses and ignites the
imagination. Its blend of ancient traditions and modern technology makes
it a destination unlike any other. For solo travelers seeking adventure and
inspiration, Tokyo is a must-visit destination. So pack your bags, book your
ticket, and get ready for the adventure of a lifetime.
|... Draft in Jane Smith  Saved e [ ’
The Ancient and Modern Wonders of
Solo Travel in Tokyo
Tokyo. The mere mention of this city conjures up images of futuristic
technology, bustling streets, and a rich cultural heritage. It’s a city that has
it all—the perfect destination for any solo traveler seeking adventure and
inspiration.

But what makes Tokyo so special? For starters, it's one of the safest and
cleanest cities in the world. Crime is almost non-existent, and the streets
are spotless. This makes it an ideal place to explore on foot, which is the
best way to uncover the city’s hidden treasures.

From the vibrant nightlife of Shibuya to the tranquil gardens of Shinjuku
Gyoen, Tokyo has something for every traveler. One of the must-visit
destinations for any solo traveler is the city’s many temples and shrines.
These serene sanctuaries provide a welcome respite from the fast-paced
city life, and offer a glimpse into Japan’s rich cultural heritage. Sensoji in
Asakusa, Meiji Jingu in Harajuku, and the Hie Shrine in Chiyoda are just a
few of the many awe-inspiring places to visit.

Of course, no trip to Tokyo would be complete without experiencing the
local cuisine. From the freshest sushi to savory ramen and hearty udon, the
culinary delights of Tokyo are endless. And don't forget to sample the street
|... Draft in Jane Smith  Saved e [ Q
The Ancient and Modern Wonders of
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Building mazes
Add blocks and collaborate with your team
Blocks Maze builder
A guide to all blocks you can use in Maze Showing images and questions side-by-side
Collect closed-ended answers with Yes/No questions Setting up URL redirects at the end of a test
Survey participants with an Opinion Scale Changing the order of blocks in a maze
Collect answers with a Multiple Choice question Duplicating blocks in a maze
Collect open-ended answers with Open Questions Using templates
Give instructions with a Context Screen Custom templates
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Branding Collaboration
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Self Improvement Life Lessons
5 Items Under $100 That Improved My Quality Of Life _
Hopefully, they’ll do the same for you — When I first entered the world Writing Life Entrepreneurship
of personal development, I implemented too many habits at once. I ' )
tried cold showers, meditated for 30 minutes a day, and hustled like... \ /, /‘ Creativity Time Management
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Q Nitin Sharmain The Startup - 23 hours ago <+ Member-only
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1 Used ChatGPT (Every day) for 5 Months, Here Are the , -
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Discovering the endless possibilities of ChatGPT. — After the launch of N “.5@;! in touch: linktr.ee/nitinfab....
X . . . i /W ,»:.
ChatGPT-3, there has been a surge in the number of Al applications... L R ]
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i Author & investor | Wise &
Productivity 6 min read [:Ir oo Wealthy is my popular weekl...
g smoul &
3X Top Writer | Writing about
g . . No-Code, productivity and...
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Self Improvement Life Lessons
Save 20 Hours a Week By Removing These 4 Useless
Things In Your Life = == Writing Life Entrepreneurship
“Get more done by doing this!” “Do this and be more productive!” = -
These are common headlines in the productivity space. As a... Tl Creativity Time Management
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Productivity 5 minread E:]r eoe or SR PO LU
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g Nitin Sharmain The Startup - Feb 22 <~ Member-only
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Forget ChatGPT, Here Are New Al Tools That Will Blow -
Your Mind g Nitin Sharma
10x Top Writer, Developer. Get
Get more done in less time with these innovative Al tools. — With the in touch: linktr.ee/nitinfab...
fast-paced evolution of technology, it’s clear that the future of many...
a7 @ Darius Foroux
i Author & investor | Wise &
Productivity 9 min read E:]r oo Wealthy is my popular weekl...
g smoul &
3X Top Writer | Writing about
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g smoul &
3X Top Writer | Writing about
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. Shaun Ward - 2 hours ago
Emhracrinas Tacrhnalamical Advancamante: A Cuide fAr p——| B m Tim Denning u) Ve