Sharing a board

actions:
Sharing
Copying & Duplicating

screenKeywords:
. X
Share this Board
Due to your project role (Consumer), your reports are always hidden and cannot be
shared with others. You can copy the URL.
Loading current shares...
& Copy URL
|. X
Share this Board
ue to your project role (Consumer), your reports are always hidden and cannot be
Due t ject role (C ) t | hidd d t b
shared with others. You can copy the URL.
Invite Teammates
Enter People or Team Names...
PEOPLE
e jdoe.mobbin@gmail.com (You) Creator
jdoe.mobbin@gmail.com )
ADVANCED
Give access to everyone in the project
Make Board Public via All Project Data
@ Copy URL
@ URL copied! X
|. X
Share this Board
@ Due to your project role (Consumer), your reports are always hidden and cannot be
shared with others. You can copy the URL.
Invite Teammates
Enter People or Team Names...
PEOPLE
e jdoe.mobbin@gmail.com (You) o
: ) i Creator
jdoe.mobbin@gmail.com
ADVANCED
Give access to everyone in the project
Make Board Public via All Project Data
& Copy URL
|AV 4 = 0oo B2B / SaaS
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites . . i
Brainstorming board Ve fiter @ share @ QO -
Board Plans and guides for our Q3 planning
v Pinned
Board The end goal of having this mobile app is to create a I, iOS Sign Up Conversion by UTM Medium
. powerful marketing tool to help our business reach 5-step Funnel - Last 30 Days
~ Example Insights ...
new customers and increase engagement with us. Let's @ sidebar - 74... @ search-732.. @ promoted-.. @ Sorganic-73..  Next2
Core C KPI . . . .
@' Core Company KPIs make it easier for customers to interact with our
ul Example Funnels ... business, create a memorable experience, and
75%
L Example|Retention: increase customer loyalty.
& Introduction to Mi... 1. Increased efficiency 50%
2. Increased revenue
3. Improved customer loyalty 25%
v Your Boards
Marketing KPI's: Sign ... %
1 Landing Page 2 Download Page 3 App Install
Insights report grag g PP
Brainstorming board
Click Here to Download
+ Add content
1€


Pricing

appName: Mixpanel

appCategory: Business

appTagline: Product analytics for mobile, web & more

companyHqRegion: US & Canada

companyStage: Growth Stage

platform: web

pageType: Marketing

hotspotType: Click

screenElements:
Button
Top Navigation Bar
Logo

hotspotType: Scroll Vertically

pagePatterns:
Pricing Page
Pricing Section

hotspotType: Hover

pagePatterns:
FAQ Section
Pricing Page

pagePatterns:
Pricing Page
CTA Section

screenElements:
Accordion
Button
Top Navigation Bar
Logo

pagePatterns:
Landing Page
Pricing Page
Pricing Section
Pricing Page
CTA Section
FAQ Section
Pricing Page
Pricing Page

pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

allAppCategories: CRM Business

screenKeywords:
mi).(pane] Product v Community v Company v Pricing
It's free Starting at $20/mo Starting at $833/mo
Starter Growth Enterprise
Analytics

v Core reports @ @ @
Insights ® @ @ @
Flows ® @ @ @
Funnels ® @ @ @
Retention ® @ @ @
Cohorts ® Limited ® ©® ©®
> Advanced analysis Limited @
> Query-time data modeling &) Limited @) @)
|mj_){paDEI Product v Community v Company v Pricing Talk to Sales
Prog ' 1bl
Simple and powerful analytics that helps everyone make better decisions.
|[
ml){panel Product v Community v Company v Pricing Get Started
STARTER GROWTH ENTERPRISE
Essentials to find product-market fit More answers for more people Empower teams in large organizations
1
It's free $20+ per month $833+ per month
Up to 20M monthly events Up to 100M monthly events 5M-100M+ monthly events
Get Started Build Your Plan Build Your Plan
Access to: All features in Starter, plus: Everything in Growth, plus:
o All core reports for user journey analysis ¢ Unlimited saved reports to monitor, ¢ Advanced access controls
update & iterate on KPls
e Templates to get started quickly e Shared Data Views for collaboration
¢ Mixpanel Modeling Layer
e Unlimited integrations e Automated provisioning & SSO
e Group Analytics & Data Pipelines add-ons
e Unlimited collaborators o Prioritized support
|mi){panel Product v Community v Company v Pricing
Ready to get starteds
Simple and powerful analytics that helps everyone
make better decisions.
mivnanal PRODUCT COMMUNITY COMPANY
|ml)(panel Product v Community v Company v Pricing
sti d
questions, answerea.
What is an event? How can | estimate my event
Events represent interactions between a user and your V0|ume?
product. Think about events that you want to measure and
It depends on your number of active users and the number
understand. Is it a purchase? Video views? Friend
of events (interactions) a typical active user performs in
requests? The first step is to send that data to Mixpanel.
your product every month (or year). These interactions
Our flexible data model lets you bring in events easily by
include client-side engagement events (e.g., search,
connecting Mixpanel to your CDP, data warehouse, or in-
purchase, video view), server-side events (e.g., sign up,
house data pipelines. You can also install a Mixpanel SDK.
account upgrade), and messaging events (e.g., email sent,
email opened, etc.). We encourage new customers to get
Events-based pricing calculates the cost based on the
started on the Starter plan and then upgrade once they have
number of events across all projects in each period. For
an estimate of their volume.
eligible plans, you can choose to purchase monthly or
annually.
|mi){panel Product v Community v Company v Pricing
It's free Starting at $20/mo Starting at $833/mo
Starter Growth Enterprise
Analytics
> Core reports @ @ @
> Advanced analysis Limited @
> Query-time data modeling ® Limited @ @
> Monitoring and alerts @ @ @
Group Analytics ® Add-on ® Add-on ®
Data Collection, Exports and Integrations
> Data collection/tracking @ @ @
I o P A I\ I\ I\
|mi).(pane] e Gy Y Goipmg e
It's free Starting at $20/mo Starting at $833/mo
Starter Growth Enterprise
Analytics

v Core reports @ @ @
e © (T © © ©
Flows ® @ @ @
Funnels ® @ @ @
Retention ® @ @ @
Cohorts ® Limited ® @ @
> Advanced analysis Limited @
> Query-time data modeling &) Limited @ @
|mi){panel Product v Community v Company v Pricing
It's free Starting at $20/mo Starting at $833/mo
Starter Growth Enterprise
> Custom pricing Limited @
Customer Support and Success
Mixpanel community membership @ @ @ @
Email support Weekdays 12am-5pm PT Weekdays 12am-5pm PT Weekdays 12am-5pm PT
Customer Success Manager (CSM) ©®
Onboarding and Adoption assistance @
Early access to betas @
Live chat and faster response SLAs Auvailable as add-on
|[
ml){panel Product v Community v Company v Pricing
Access to: All features in Starter, plus: Everything in Growth, plus:
o All core reports for user journey analysis ¢ Unlimited saved reports to monitor, ¢ Advanced access controls
update & iterate on KPls

e Templates to get started quickly e Shared Data Views for collaboration
¢ Mixpanel Modeling Layer

e Unlimited integrations e Automated provisioning & SSO
e Group Analytics & Data Pipelines add-ons

e Unlimited collaborators o Prioritized support

View All Features -


View integrations

pageType: Application

screenPatterns:
Empty State
Browse & Discover

pageType: Application Application Application Application

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Data Pipelines E Add the Data Pipelines Package
Q Google BigQuery
Sync your Mixpanel data on an hourly or daily frequency to your Google BigQuery data warehouse.
e Google Cloud Storage
Sync your Mixpanel data on an hourly or daily frequency to your Google Cloud Storage buckets.
|-_7|| View Developer Documentation
Pipeline Name ¢ Data Type Sync Enabled Trial2 Status
No Export Pipelines for this offering are currently running. You can create one by using our Data Pipelines API.
- Amazon Redshift Spectrum
Sync your Mixpanel data on an hourly or daily frequency to your AWS Redshift Spectrum data warehouse.
‘ Amazon §3
Sync your Mixpanel data on an hourly or daily frequency to your AWS S3 buckets
Snowflake
%
ar Sync your Mixpanel data on an hourly or daily frequency to your Snowflake data warehouse.
. Microsoft Azure Blob Storage
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
Integrations: O of 60 recurring syncs

AB Tasty =3

@ Export Mixpanel Cohorts to AB Tasty. Once you have connected the Integration, go to the Mixpanel Cohorts report, create or select a cohort, and click on "Export to AB Tasty" in the dropdown
menu for that Cohort.
Airshi
Export Mixpanel Cohorts to better engage your users. Once you have connected go to Mixpanel cohorts, create a cohort, and click on the export button to export the cohort.
Appcues

Areee Export Mixpanel Cohorts to create audiences on Appcues. Once you have connected the Integration, go to the Mixpanel Cohorts report, create or select a cohort, and click on "Export to
Appcues" in the dropdown menu for that Cohort.
Apptimize

@ Export Mixpanel Cohorts to create custom Segments on Apptimize. Once you have connected the Integration, go to the Mixpanel Cohorts report, create or select a cohort, and click on "Export
to Apptimize" in the dropdown menu for that Cohort.
Braze
Export Mixpanel Cohorts to better engage your users. Once you have connected go to Mixpanel cohorts, create a cohort, and click on the export button to export the cohort.
Chameleon

g Export Mixpanel Cohorts to create audiences on Chameleon. Once you have connected the Integration, go to the Mixpanel Cohorts report, create or select a cohort, and click on "Export to
Chameleon" in the dropdown menu for that Cohort.
CleverTap EE3

@ Export Mixpanel Cohorts to create custom Segments on CleverTap. Once you have connected the Integration, go to the Mixpanel Cohorts report, create or select a cohort, and click on "Export
to CleverTap" in the dropdown menu for that Cohort.
Custom Webhook

& Export Mixpanel Cohorts to a custom webhook integration. Once you have connected the Integration, go to the Mixpanel Cohorts report, create or select a cohort, and click on "Export to
Custom webhook" in the dropdown menu for that Cohort.
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover ® Wel 1y L Mi Id [[I:] Lexicon
elcome: YOou are viewing a MiXpanel demo | :
o . g P o . P Document and transform atch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel. your events and properties
v Favorites 0, Cohorts
Board Suggested Creators o Manage your saved cohorts
Brainstorming board
@ ) ) Q@ . e
A . . . . ) X  Connect Mixpanel to a data e v
v Pinned jdoe.mobbin@gmai... Mixpanel Team Mixpanel Team Mixpanel Te pipeline or customer
3 boards - 15 reports 1board - 4 reports 1board - 14 reports 4 boards - 17 re engagement tool
Board
~ Example Insights ... D 99 Boards
100 results 2+ Most Viewed a8 =
@" Core Company KPIs
O Insights
ul Example Funnels ... 88 @" Core Company KPIs Last edited 5 months ago °+ 3
Funnels
<J Example Retentio... D loe
N See th t t f tly tri d i . =
& Introduction to Mi... ©€ the events most frequently triggered in your Last edited 9 hours ago °+ 2 D 55 Flows
Board
What ch | cat . t often ioined? D ©7" Retention
v Your Boards at channe (_:a egory Is most often joined Last edited 1 day ago °+ 2
. Example Insights Reports D o ¢
mpac
Marketing KPI's: Sign ... "
Insights report 88 ul Example Funnels Reports Last edited 5 months ago °+ 2
Brainstorming board
88 Sample iOS Dashboard Last edited 1year ago °+ 2
How are users finding my site? Last edited 2 days ago °
. Example Insights Reports
New User Accounts (last 30 days) .
Last edited 2 d
] @ Core Company KPls astedie ays ago °
o ggo How many users th_at sign up come back? Last edited 9 hours ago °
o «J Example Retention Reports
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Data Pipelines E Add the Data Pipelines Package

Q Google BigQuery
Sync your Mixpanel data on an hourly or daily frequency to your Google BigQuery data warehouse.

e Google Cloud Storage
Sync your Mixpanel data on an hourly or daily frequency to your Google Cloud Storage buckets.

- Amazon Redshift Spectrum
Sync your Mixpanel data on an hourly or daily frequency to your AWS Redshift Spectrum data warehouse.

‘ Amazon §3
Sync your Mixpanel data on an hourly or daily frequency to your AWS S3 buckets
Snowflake

%

ar Sync your Mixpanel data on an hourly or daily frequency to your Snowflake data warehouse.

E Microsoft Azure Blob Storage
Sync your Mixpanel data on an hourly or daily frequency to your Microsoft Azure Blob Storage buckets

Integrations: O of 60 recurring syncs

AB Tasty =3

@ Export Mixpanel Cohorts to AB Tasty. Once you have connected the Integration, go to the Mixpanel Cohorts report, create or select a cohort, and click on "Export to AB Tasty" in the dropdown
menu for that Cohort.


Deleting a board

screenElements: Dialog Button

screenPatterns: Delete Confirmation

screenElements: Icon Dialog Button

screenPatterns:
Action Option
Delete
Confirmation

screenKeywords:
AV : ooo B2B / Saa$
et Boards Reports v Users Events Q search 3 +K % oo @ '§§§' All Project Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites . N . . .
Duplicate of .\ Introduction to Mixpanel Boards & Reports ¥ fiter @ share @ Q
Board This is an introductory board to help you get familiar with Mixpanel. The charts you see are... more
ﬁ Delete
Brainstorming board
& Rename
Pinned i ! s—_
v rinne Hi there @ What is Mixpanel: On-Demand Prod Duplicate
Board Mixpanel helps you understand how users engage with your digital s e -«
roduct. e
~ Example Insights ... P o Lekleag (=) Enter TV Mode
Analytics tools often track engagement in the form of page views —_— A T
@ Core Company KPls and browser sessions. Mixpanel instead relies on a different, more . i = T €8 Manage
ul Example Funnels ... powerful data model to track in-product interactions. We call this |at Is
"event-based" tracking, and it enables much deeper analysis of user | |2 G Refresh Dat
i . . . efres ata
<+ Example Retentio... behavior. The event-based model is built on three key concepts: .pane . .
& Introduction to Mi... Events, Users, and Properties. S
This is a board, your home base in Mixpanel. Each card on a board ) -
Your Boards shows a top-line metric, and behind each card, you'll find a fully e
o .
customizable report. There are four core reports—Insights, i i
Marketing KPI's: Sign ... Funnels, Flows, and Retention. ‘
Insights report
Brainstorming board
Duplicate of \J Intro...
IPhone app sessions yesterday « Insights
Linear, total, yesterday Insights is a powerful and flexible tool designed to visualize trends
@ Session Start - Total and compositions within your data. You can analyze events, user
100 profiles, and cohorts, and then display the data in a wide variety of
chart types.
e 75 Questions you can answer with Insights:
\ VN /
|Delete Board
Are you sure you want to delete the "Duplicate of <
Introduction to Mixpanel Boards & Reports" board? This
will also delete any reports on this board.
Deleting boards is permanent.

Cancel
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites
Berrd Suggested Creators Filter
Brainstorming board u I I I Creators
Created by anyone v
v Pinned jdoe.mobbin@gmai... Mixpanel Team Mixpanel Team Mixpanel Team
3 boards - 16 reports 1board - 4 reports 1board - 14 reports 4 boards - 17 reports
Board Types
~ Example Insights ... D 99 Boards
100 results 2+ Most Viewed a8 =
@" Core Company KPIs
O Insights
ul Example Funnels ... 88 @" Core Company KPIs Last edited 5 months ago °+ 3
. (] o Funnels
<J Example Retentio...
. See th t t fi tly tri d i . =
&J Introduction to Mi... ee the events most frequently triggered in your Last edited 20 hours ago °+ 2 D =2 Flows
Board
(] i Retention
. e
«  Your Boards What channel <_:ategory is most often joined? Last edited 2 days ago °+ 2
. Example Insights Reports
(] @ impact
Marketing KPI's: Sign ...
Insights report 88 ul Example Funnels Reports Last edited 5 months ago °+ 2
Brainstorming board
88 Sample iOS Dashboard Last edited 1year ago °+ 2
- -
How are users fmdmg my site? Last edited 2 days ago °
. Example Insights Reports
New User Accounts (last 30 days) .
Last edited 3 d
] @ Core Company KPls astedie ays ago °
coo  How many users that sign up come back? .
oo Last edited 20 h
e o «J Example Retention Reports asteare ours ago °
|AV : ooo B2B / Saa$
et Boards Reports v Users Events Q search 3 +K % oo @ '§§§' All Project Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites . N . . i
Duplicate of .\ Introduction to Mixpanel Boards & Reports ¥ fiter @ share @ Q
Board This is an introductory board to help you get familiar with Mixpanel. The charts you see are... more
Brainstorming board
Pinned i ! = VE :
v rinne Hi there @ What is Mixpanel: On-Demand Product ... ¢
Board Mixpanel helps you understand how users engage with your digital s e ‘ :
roduct. P s e
~ Example Insights ... P - bty ]
Analytics tools often track engagement in the form of page views - A :
@ Core Company KPIs . . . . . DEMO i A~ ]
and browser sessions. Mixpanel instead relies on a different, more . e \J 15.24M
ul Example Funnels ... powerful data model to track in-product interactions. We call this |at Is
"event-based" tracking, and it enables much deeper analysis of user | |2
<+ Example Retentio... behavior. The event-based model is built on three key concepts: .pane . .
& Introduction... Events, Users, and Properties. S
This is a board, your home base in Mixpanel. Each card on a board ) -
Your Boards shows a top-line metric, and behind each card, you'll find a fully e
o .
customizable report. There are four core reports—Insights, i i
Marketing KPI's: Sign ... Funnels, Flows, and Retention. :
Insights report
Brainstorming board
Duplicate of \J Intro...
IPhone app sessions yesterday « Insights
Linear, total, yesterday Insights is a powerful and flexible tool designed to visualize trends
8 Session Start - Total and compositions within your data. You can analyze events, user
100 profiles, and cohorts, and then display the data in a wide variety of
chart types.
e 75 Questions you can answer with Insights:
\ VN /


Duplicating report

pageType: Application Application Application

screenKeywords:
)-( Boards Reports v Users Events Q search 3 +K 8 (@ fl?grij:cata;ta v
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 — P ® Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &S ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + f5) Jun30,2020 — Jul 17,2020  Today Yesterday 7D 30D  3M  6M  12M = Linear v |= Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q_ Search
) Landing Page : Event v Value v
2
count ot B. Landing Page - Total 2NN Frentzorz
' ]
() First time ever 31 v | Select all
12
A Sign Up - Total /7777777777 B. Landing Page - Total
' ]
® A. Sign Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€
|)-( Boards Reports v Users Events Q_ Search 8 +K §§§ @ €§§ fl?grij:cata;ta v
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + ) Jun30,2020 — Jul17,2020 Today VYesterday 7D 30D 3M 6M  12M |= Linear v [z stacked Bar v
Sign Up : Compare to previous quarter %)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q  Search
D Landing Page : Event v Value v
2
Count Total B, Landing Page - Total A Frentzofz
' ]
(@) First time ever 31 v | Selectall
1
A Sign Up - Total 200NN, B. Landing Page - Total
' G
® A. Sign Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€
|)-( Boards Reports v Users Events Q_ Search 8 +K §§§ @ €§§ fl?grij:cata;ta v
Duplicate of Insights Report |  + Add description... &

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + ) Jun30,2020 — Jul 17,2020  Today VYesterday 7D 30D 3M &M 12M |= Linear v [ Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q  Search
D Landing Page : Event v Value v
2
count Toral B, Landing Page - Total V%% Frentzorz
' ]
(@) First time ever 31 v | Selectall
12
A Sign Up - Total 200NN, B. Landing Page - Total
' ]
® A. Sign Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€


Reordering content

hotspotType: Drag

pageType: Application Application Application Application Application

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

v Favorites Untitled Y- Filter o Share & Q.-

Board
v Pinned

I, iOS Sign Up Conversion by UTM Medium The end goal of having this mobile app is to create a
Board . .
5-step Funnel - Last 30 Days powerful marketing tool to help our business reach
« Example Insights .. @ sidebar-74... @ search-73.2.. [ promoted-.. [ Sorganic-73..  Next2 new customers and increase engagement with us. Let's
@& Core Company KPIs make it easier for customers to interact with our
business, create a memorable experience, and
nl Example Funnels ... 75% .
increase customer loyalty.
<J Example Retentio... +
A 50% 1. Increased efficiency
& Introduction to Mi...
2. Increased revenue
25% 3. Improved customer loyalty

v Your Boards

Marketing KPI's: Si o

arketin, s:olgn ...
& & 1 Landing Page 2 Download Page 3 App Install
Insights report
Untitled
+ Add content
1€
|AV 4 Q 0oo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Discover ( f I . \
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Untitled Y- Filter o Share @ Qe
Board
v Pinned ~
Beard =[l» iOS Sign Up Conversion by UTM Medium =, iOS Sign Up Conversion by UTM Medium B
5-step Funnel - Last 30 Days 5-step Funnel-/Last 30/ Days
o Example Insights ... sidebar - 74.... @ search-73.2... promoted - ... @ Sorganic - 73... Next 2 sidebar <741, '@ search~ 73.2:./ | @ lprémoted~ ©. © @ Sorganic - 73... Next'2 .
@ Core Company KPIs | ke (7] ne Ith r
ul Example Funnels ... 76% i in i 2m or: 16t ' 1d
re: Bl va (y.
<) Example Retentio...
50% 50%
& Introduction to Mi...
Ir e
25% 25% In ner Ity
v Your Boards
0% %
Marketing KPI's: Sign ... ] 0
1 Landing Page 2 Download Page 3 App Insta 1 Landing Page 2 Download Page 3 App Install
Insights report D
Untitled
e
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Untitled Y- Filter o Share & Q.-
Board
v Pinned
=(l, iOS Sign Up Conversion by UTM Medium : The end goal of having this mobile app is to create a
Board . .
5-step Funnel - Last 30 Days powerful marketing tool to help our business reach
« Example Insights .. @ sidebar-74... @ search-73.2.. [ promoted-.. [ Sorganic-73..  Next2 new customers and increase engagement with us. Let's
@& Core Company KPIs make it easier for customers to interact with our
business, create a memorable experience, and
nl Example Funnels ... 75% .
increase customer loyalty.
<J Example Retentio... +
A 50% 1. Increased efficiency
& Introduction to Mi...
2. Increased revenue
25% 3. Improved customer loyalty
v Your Boards
Marketing KPI's: Si o
arketin, s:olgn ...
& & 1 Landing Page 2 Download Page 3 App Install
Insights report
Untitled
+ Add content
1€
|AV 4 Q 0oo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Untitled Y- Filter o Share & Q.-
Board
v Pinned
=(|, iOS Sign Up Conversion by UTM Medium : The end goal of having this mobile app is to create a
Board . .
5-step Funnel - Last 30 Days powerful marketing tool to help our business reach
~/ Example Insights ... ® sidebar - 74... @ search-732.. @ promoted-.. @ Sorganic-73..  Next2 new customers and increase engagement with us. Let's
& Core Company KPls make it easier for customers to interact with our
business, create a memorable experience, and
nl Example Funnels ... 75% -
increase customer loyalty.
<J Example Retentio... +
A 50% 1. Increased efficiency
& Introduction to Mi...
2. Increased revenue
25% 3. Improved customer loyalty
v Your Boards
Marketing KPI's: Si o
arketin, s:olgn ...
& & 1 Landing Page 2 Download Page 3 App Install
Insights report
Untitled
+ Add content
1€
|AV 4 Q 0oo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Untitled Y- Filter o Share & Q.-
Board
v Pinned
bord The end goal of having this mobile app is to create a It iOS Sign Up Conversion by UTM Medium
oar o D
powerful marketing tool to help our business reach 5-step Funnel - Last 30 Days
~/ Example Insights ... new customers and increase engagement with us. Let's @ sidebar - 74... @ search-73.2.. @ promoted-.. @ Sorganic-73..  Next2
@ Core Company KPIs make it easier for customers to interact with our
business, create a memorable experience, and
nl Example Funnels ... i 75%
increase customer loyalty.
<J Example Retentio...
A 1. Increased efficiency 50%
&J Introduction to Mi...
2. Increased revenue
3. Improved customer loyalty 25%
v Your Boards
Marketing KPI's: Si o
arketin, s:olgn ...
& & 1 Landing Page 2 Download Page 3 App Install
Insights report
Untitled
+ Add content
1€


Flows report

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I
Count Total
@ B. Landing Page - Total @ A. Sign Up - Total
7
D Landing Page :
Count Total A .
@ First time ever
Formulas + 4 .
3 &
Filter +
Aa city : 2 .:. .““ ?
I California City \ 5, ;
1 4 resesnsnsnaen "‘ — ':'. i ST oy R :-' 4 '-“' & —
Breakdown + o # B A
Jun 30 Jul 2 Jul 4 Jul 6 Julg Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
1€ f
Event2 v Average |/ Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§ AllProject Data
& Untitled + / Untitled  + Add description... & Close
Analyze Uniques by
0 = s00 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
= 0o &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare v
Count Total
@ B. Landing Page - Total @ A. Sign Up - Total
5
D Landing Page :
Count Total
4
@) First time ever
3
Formulas +
Filter + 2
Aa City :
Is California City 1
Breakdown + 0
Jun 30 Jul2 Jul 4 Jul 6 Jul 8 Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
€ |
Event2 v Average |/ Jun 30 Jul1 Jul 2 Jul 3 Jul 4 Juls Ju
|AV 4 = 0oo B2B / SaaS
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
¢ Untitted + / -° Untitled +Add description... & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo xS ° Start building with your own data by clicking “Implement Mixpanel.”
Steps + @ Jun 30,2020 — Jul 17,2020  Today  Yesterday 7D 30D 3M 6M 12M & Hide Events 3 rows |§ User Flows v
[A SignUp : :

0 Steps before, 3 Steps after v

+ A Sign Up A+1 A+2 A+3 + + B Drop-off B+1
. . Sign Up 2% Tutorial Start 2% Tutorial Compl... Drop-off Drop-off Drop-off

(8 Landing Page : 100% 15  ea% 9  ea% 9 © 100% 15 © 100% 15 © 100% 15

0 Steps before, 3 Steps after v
@) First time ever
Conversion Criteria Advanced v
19 Within 30 days
= Uniques

{$ Tutorial Compl...
26.67% 4
Expand Events by Property + l
Filter +
@ Drop-off
. 13.33% 2

Aa City :

Is  California City .

1€
|AV 4 = 0oo B2B / SaaS
” Boards Reports v Users Events Q Search 3 +K oo @ €§§' Al Project Data ~
¢ Untitted + / -° Untitled +Add description... & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo xS ° Start building with your own data by clicking “Implement Mixpanel.”
Steps + &) Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D  3M  6M  12M & Hide Events 3 rows [ user Flows v
[A SignUp : :

0 Steps before, 3 Steps after v

+ A Sign Up A+1 A+2 A+3 + + B Drop-off B+1
. . Sign Up 2% Tutorial Start 2% Tutorial Compl... Drop-off Drop-off Drop-off

(8 Landing Page : 100% 15  ea% 9  ea% 9 © 100% 15 © 100% 15 © 100% 15

0 Steps before, 3 Steps after v
@) First time ever
Conversion Criteria Advanced v
19 Within 30 days
= Uniques

{$ Tutorial Compl... {$ Tutorial Start
26.67% 4 26.67% 4
Expand Events by Property + l l
Filter +
@ Drop-off @ Drop-off
. 13.33% 2 13.33% 2

Aa City :

Is  California City . .

1€
|AV 4 = 0oo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
¢ Untitted + / -° Untitled +Add description... & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo xS ° Start building with your own data by clicking “Implement Mixpanel.”
Steps + @ Jun 30,2020 — Jul 17,2020  Today  Yesterday 7D 30D 3M 6M 12M & Hide Events 3 rows |§ User Flows v
[A SignUp : :

0 Steps before, 3 Steps after v

+ A Sign Up A+1 A+2 A+3 + + B Drop-off B+1
. . Sign Up Drop-off Drop-off Drop-off

(8] Landing Page : 100% 15 © 100% 15 © 100% 15 © 100% 15

0 Steps before, 3 Steps after v
@) First time ever
Conversion Criteria Advanced v
19 Within 30 days
= Uniques

{$ Tutorial Compl... {$ Tutorial Start
26.67% 4 26.67% 4

Expand Events by Property + D l
Filter +
Aa City :

Is  California City

€


Users

screenPatterns:
Bookmarks & Collections
Empty State

screenKeywords:
Users
5 Users with Profiles Y+ HideFilter ¢ EditColumns-6 &) Export Add/Edit Profile Q_ search profiles
i ALL USERS
+ Filter
Clear all
E] Name Email Updated at ¢ Country Code Region City
E] '_ ¢ Abigail Smith undefined (not set) undefined undefined undefined
O a John Smith undefined (not set) undefined undefined undefined
O e Jade Small undefined (not set) undefined undefined undefined
O e Name undefined (not set) undefined undefined undefined
O 18 CsMole undefined (not set) undefined undefined undefined
|r = 000 App analytics
” Boards Reports v Users Events Q_ Search & +K gag @ -{5} AllProject Data
Discover B
/\ We don't have any data! [ Implement Mixpanel
New Board Don't worry—it's easy to get implemented.
Filter
»¥ Most Viewed 88 =
Creators
Created by anyone v
Types
(] 89 Boards
O Insights
(] o Funnels
(] 5 Flows
[] ¢ Retention
Monitor your metrics in one place
Looks like there aren't any boards or reports to browse yet. D @ Impact
Create your first board or use a template to get started.
Use a Template
1€
|)-( Boards Reports v Users Events Q Search 3 +K §§§ @ €§§' :I?sr:jzzlty;::: v

Users
0 Users with Profiles Y+ Hide Filter ¢/ Edit Columns - 6 @ Export Add/Edit Profile Q_ Search profiles

i ALL USERS

+ Filter
Clear all
E] Name Email Updated at ¢ Country Code Region City
This table is empty. Let's make a fresh start


Finding correlations

hotspotType: Keyboard Input

screenPatterns: Misc Misc

pageType: Application Application Application Application Application Application Application

screenKeywords:
AV 4 B2B / Saa$
. Boards Reports v Users Events Search & +K 883 v

FAS Q ST L @ €§§ All Project Data

+1, Sort by Opportunity v ®

Correlation event Correlation with 2nd Week Retention Key findings

Send Message 0 ® Unlikely to be useful.

No strong correlations found. WEAK Very rarely performed among your user group.

App Open 0 ® Unlikely to be useful.

No strong correlations found. WEAK Performed by vast majority of your user group.

Invite to Channel 0 ® Unlikely to be useful.

No strong correlations found. WEAK Very rarely performed among your user group.

Adjust Settings 0 ® Unlikely to be useful.

No strong correlations found. WEAK Very rarely performed among your user group.

Authenticate 0 ® Unlikely to be useful.

No strong correlations found. WEAK Very rarely performed among your user group.

View Settings 0 ® Unlikely to be useful.

No strong correlations found. WEAK Very rarely performed among your user group.

Ticket Resolved 0 ® Unlikely to be useful.

No strong correlations found. WEAK Very rarely performed among your user group.

Test Integration 0 ® Unlikely to be useful.

No strong correlations found. WEAK Very rarely performed among your user group.

Create Support Ticket 0 ® Unlikely to be useful.
|AV 4 = 0oo B2B / SaaS
~ Boards Reports v Users Events Q Search 3 +K oo @ €§§' Al Project Data ~
@ Welcome! You are viewing a Mixpanel demo T e Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
USERS IN ® TIME G
For AllUsers thatdid App Open ® + Filter atleast 5 times inthe Last quarter (as of Jul 17, 2020)
GOAL ®
Show me how 2nd Week Retention
EVENT @
is correlated with ~ Your Top Events 4+ Breakdown
+
+t Sort by Opportunity v ®
Correlation event Correlation with goal event Key findings
|AV 4 = 0oo B2B / SaaS
~ Boards Reports v Users Events Q Search 3 +K oo @ €§§' Al Project Data ~
@ Welcome! You are viewing a Mixpanel demo T e Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
USERS IN ® TIME G
For AllUsers thatdid Selectanitem...® inthe Last quarter (as of Jul 17, 2020)
GOAL ®
Show me how 2nd Week Retention
EVENT ®
is correlated with ~ Your Top Events 4+ Breakdown
+
+t Sort by Opportunity v ®
Correlation event Correlation with goal event Key findings
|AV 4 = 0oo B2B / SaaS
~ Boards Reports v Users Events Q Search 3 +K oo @ €§§' Al Project Data ~
@ Welcome! You are viewing a Mixpanel demo T e Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
USERS IN ® TIME G
For AllUsers thatdid App Open ® + Filter atleast I time inthe Last quarter (as of Jul 17, 2020)
GOAL ®
Show me how 2nd Week Retention
EVENT @
is correlated with ~ Your Top Events 4+ Breakdown
+
+t Sort by Opportunity v ®
Correlation event Correlation with goal event Key findings
|AV 4 = 0oo B2B / SaaS
~ Boards Reports v Users Events Q Search 3 +K oo @ €§§' Al Project Data ~
@ Welcome! You are viewing a Mixpanel demo T e Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
USERS IN ® TIME G
For AllUsers thatdid App Open ® + Filter atleast 1 time inthe Last quarter (as of Jul 17, 2020)
GOAL ®
Show me how 2nd Week Retention
EVENT @
is correlated with ~ Your Top Events + Breakdown
+
+t Sort by Opportunity v ®
Correlation event Correlation with goal event Key findings
|AV 4 = 0oo B2B / SaaS
~ Boards Reports v Users Events Q Search 3 +K oo @ €§§' Al Project Data ~
@ Welcome! You are viewing a Mixpanel demo T e Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
G
USERS IN ® TIME
For AllUsers thatdid App Open ® + Filter atleast 5 times inthe Last quarter (as of Jul 17, 2020)
GOAL ®
Show me how 2nd Week Retention
EVENT ®
is correlated with ~ Your Top Events 4+ Breakdown
+
+1, Sort by Opportunity v ®
Correlation event Correlation with 2nd Week Retention Key findings
Send Message o o Unlikely to be useful.
No strong correlations found. WEAK @ Very rarely performed among your user group.
App Open 0 o Unlikely to be useful.
|AV 4 Q 0oo B2B / Saa$
~ Boards Reports v Users Events Q Search 3 +K oo @ €§§' Al Project Data ~
@ Welcome! You are viewing a Mixpanel demo T e Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
G
USERS IN ® TIME
For  All Users \-I-/ inthe Last quarter (as of Jul 17, 2020)
GOAL ®
Show me how 2nd Week Retention
EVENT @
is correlated with ~ Your Top Events 4+ Breakdown
+
+1, Sort by Opportunity v ®
Correlation event Correlation with goal event Key findings


Resetting password

screenPatterns:
Forgot Password
Forgot Password
Bookmarks & Collections
Empty State
Forgot Password
Acknowledgement & Success

screenKeywords:
mixpanel
Forgot password?
Don’t worry! Fill in your email and we’ll send
you a link to reset your password.
Email Address
jdoe.mobbin@gmail.com
Send Email
Back to Login
Terms and Conditions Privacy Policy
Privacy - Terms
|Log in to your account
a Continue with Google
or log in with email
Email Address
e.g. eleanor@mixpanel.com
Don't have an account? Sign Up
Having trouble logging in? Click here to set a new password.
If you need help, contact support.
Terms and Conditions  Privacy Policy
Privacy o
|mixpanel
Qe -
Reset Password
New Password
A
Your new password must be at least 8 characters and
less than 64 characters.
Re-enter Password
Terms and Conditions Privacy Policy
|mixpanel
Forgot password?
Don’t worry! Fill in your email and we’ll send
you a link to reset your password.
Email Address
e.g. eleanor@mixpanel.com N

Please enter a valid email.

Send Email

Back to Login

Terms and Conditions Privacy Policy
Privacy - Terms
|mixpanel
Qe
Reset Password
New Password
Re-enter Password
Terms and Conditions Privacy Policy
|r = 000 App analytics
” Boards Reports v Users Events Q_ Search & +K gag @ -{5} AllProject Data
Discover B
/\ We don't have any data! [ Implement Mixpanel
New Board Don't worry—it's easy to get implemented.
Filter
»¥ Most Viewed 88 =
Creators
Created by anyone v
Types
(] 89 Boards
O Insights
(] o Funnels
(] 5 Flows
[] ¢ Retention
Monitor your metrics in one place
Looks like there aren't any boards or reports to browse yet. D @ Impact
Create your first board or use a template to get started.
Use a Template
1€
|mixpanel
@ Thanks! An email was sent that will ask you to click
on a link to verify that you own this account. If you
don't get the email, please contact
support@mixpanel.com.
Forgot password?
Don’t worry! Fill in your email and we’ll send
you a link to reset your password.
Email Address
e.g. eleanor@mixpanel.com N
Please enter a valid email.
Send Email
Back to Login
Terms and Conditions Privacy Policy
Privac; 'I'erms


Editing password

screenPatterns:
My Account & Profile
Forgot Password
Bookmarks & Collections
Empty State

screenKeywords:
\V 4 > 000 App analytics
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' Al Project Data
Personal Settings /\ We don't have any data! [ Implement Mixpanel
Don't worry—it's easy to get implemented.
Your Profile
Organizations
Projects Jane Doe @ Delete Your Profile
Data & Privacy jdoe.mobbin@gmail.com
Alerts Q
Name Jane Doe V4
Email jdoe.mobbin@gmail.com f
Password d
@ Password reset email sent to jdoe.mobbin@gmail.com X
|)-( Boards Reports v Users Events Q Search 3 +K §§§ @ €§§' :I'I)sr:jz:lty;:: v
Personal Settings /N We don't have any data! [ Implement Mixpanel
Don't worry—it's easy to get implemented.

Your Profile

Organizations

Projects jdoe.mobbin@gmail.com i Delete Your Profile

Data & Privacy

Alerts
Name VZ4
Email jdoe.mobbin@gmail.com f
Password /
|mixpanel
Qe -
Reset Password
New Password
A
Your new password must be at least 8 characters and
less than 64 characters.
Re-enter Password
Terms and Conditions Privacy Policy
|mixpanel
Qe
Reset Password
New Password
Re-enter Password
Terms and Conditions Privacy Policy
|r = 000 App analytics
” Boards Reports v Users Events Q_ Search & +K gag @ -{5} AllProject Data
Discover B
/\ We don't have any data! [ Implement Mixpanel
New Board Don't worry—it's easy to get implemented.
Filter
»¥ Most Viewed 88 =
Creators
Created by anyone v
Types
(] 89 Boards
O Insights
(] o Funnels
(] 5 Flows
[] ¢ Retention
Monitor your metrics in one place
Looks like there aren't any boards or reports to browse yet. D @ Impact
Create your first board or use a template to get started.
Use a Template
1€


Deleting invitation

screenElements:
Stacked List
Segmented Control

screenElements:
Stacked List
Segmented Control
Checkbox

screenPatterns:
Settings & Preferences
Select

screenKeywords:
Delete Invitation?

Are you sure you want to delete the invitation for

mobbin.cms4@gmail.com to join JD Mobbin
Cancel
|\V 4 > 000 App analytics
et Boards Reports v Users Events Q search 3 +K g (@D Al ProjectData
Organization Settings /\ We don't have any data! @ Implement Mixpanel
Don't worry—it's easy to get implemented.
Overview e ———————————————————————————————
Plan Details & Billing
Users & Teams Users & Teams
Projects
Service Accounts Users Teams  Organization Discoverability
Access Security —
Identity Merge Current Users Invited Users @ Export CSV + Invite Users
Data & Privacy
. 1user Filter by All Roles v Q_ Search current users
Mixpanel Usage
E] Name Email Organization Role Teams Last Activity ¢
C] 1: o jl jdoe.mobbin@gmail.com Owner - May 12, 2023
|\V 2 o ooo App analytics
et Boards Reports Users Events Q Search 3 +K SRS @ €§§' Al Project Data
Organization Settings /\ We don't have any data! 7 Implement Mixpanel
Don't worry—it's easy to get implemented.
Overview
Plan Details & Billing
Users & Teams Users & Teams
Projects
Service Accounts Users Teams  Organization Discoverability
Access Security —
Identity Merge Current Users Invited Users @ Export CSV + Invite Users
Data & Privacy
. 3 users Filter by All Roles v Q_ Search invited users
Mixpanel Usage
D Name Email Organization Role Teams Status
D jsmith.mobbin@gmail.com Owner - Invited
D Abigail Smith abigailsmith.mobbin@gmail.cc ~ Member - Invited
D Jade Small jane.smith.mobbin@gmail.conr ~ Owner - Invited
(@)  Users deleted successfully X
|\V 2 o ooo App analytics
et Boards Reports Users Events Q Search 3 +K SRS @ €§§' Al Project Data
Organization Settings /\ We don't have any data! @ Implement Mixpanel
Don't worry—it's easy to get implemented.
Overview e —————————————————————————————————
Plan Details & Billing
Users & Teams Users & Teams
Projects
Service Accounts Users Teams  Organization Discoverability
Access Security —
Identity Merge Current Users Invited Users @ Export CSV + Invite Users
Data & Privacy
. 4 users Filter by All Roles v Q_ Search invited users
Mixpanel Usage
C] Name Email Organization Role Teams Status
C] :j jsmith.mobbin@gmail.com Owner - Invited
C] Abigail Smith abigailsmith.mobbin@gmail.cc ~ Member - Invited
C] Jade Small jane.smith.mobbin@gmail.con  Owner - Invited
C] CS Mole mobbin.cms4@gmail.com Member - Invited
|\V 2 o ooo App analytics
et Boards Reports Users Events Q Search 3 +K SRS @ €§§' Al Project Data
Organization Settings /\ We don't have any data! @ Implement Mixpanel
Don't worry—it's easy to get implemented.
Overview e —————————————————————————————————
Plan Details & Billing
Users & Teams Users & Teams
Projects
Service Accounts Users Teams  Organization Discoverability
Access Security —
Identity Merge Current Users Invited Users @ Export CSV + Invite Users
Data & Privacy
. 1Selected X ﬁ Delete Q_ Search invited users
Mixpanel Usage
E] Name Email Organization Role Teams Status
C] :j jsmith.mobbin@gmail.com Owner - Invited
C] Abigail Smith abigailsmith.mobbin@gmail.cc ~ Member - Invited
C] Jade Small jane.smith.mobbin@gmail.con  Owner - Invited
CS Mole mobbin.cms4@gmail.com Member - Invited


Build your plan

screenPatterns:
Subscription & Paywall
Pricing

hotspotType: Slide

screenPatterns:
Payment Method
Checkout

screenPatterns:
Payment Method
Error

screenElements:
Slider
Radio Button
Banner
Progress Indicator
Stacked List
Checkbox

screenPatterns:
Subscription & Paywall
Pricing
Payment Method
Error
Subscription & Paywall
Payment Method
Checkout
Checkout
Browse & Discover
Subscription & Paywall

pageType: Application Application Application Application Application Application Application Application Application Application Application Application Application Application Application Application Application

screenKeywords:
[
ml){panel Product v Community v Company v Pricing Get Started
YOUR CURRENT PLAN
STARTER GROWTH ENTERPRISE
Essentials to find product-market fit More answers for more people Empower teams in large organizations
1
It's free $20+ per month $833+ per month
Up to 20M monthly events Up to 100M monthly events 5M-100M+ monthly events
Build Your Plan Build Your Plan
Access to: All features in Starter, plus: Everything in Growth, plus:
o All core reports for user journey analysis ¢ Unlimited saved reports to monitor, ¢ Advanced access controls
update & iterate on KPls

e Templates to get started quickly e Shared Data Views for collaboration

¢ Mixpanel Modeling Layer
e Unlimited integrations e Automated provisioning & SSO

e Group Analytics & Data Pipelines add-ons
e Unlimited collaborators o Prioritized support
|mixpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
Use the slider to select your monthly event volume. Depending on your event
volume, you may choose between Growth and Enterprise plans.
© Monthly () Annual
Save $390/mo on annual billing
15M
: <> :
Your Plan
10K ™ 10M 25M 50M 100M
Growth 15M events $1,365.00
o . O Breakdown ~
Growth Enterprise
A A New Plan Term: May 11,2023—May 31,
Starting at $20 Starting at $833 20923
Up to 100M events/month 5M-100M+ events/month
Prorated New Plan $880.64
Compare plans - Compare plans -
Subtotal $880.64
Renews: Jun 01,2023 $1,365.00
(® How to choose event volume
|mixpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
We make payment easy and fast. No need to negotiate with sales teams.
Enter your payment details and start building right away.
© Monthly () Annual
Save $390/mo on annual billing
Card number Expiration
1234123412341234 MM /YY
Your Plan
Your card number is invalid. Growth 15M events $1,365.00
CVvvVv Country
Add-Ons
3or4digits Select Country v Data Pipelines $273.00
(® Contact support Breakdown &
New Plan Term: May 11,2023—May 31,
2023
Prorated New Plan $880.64
Prorated Data Pipelines $176.13
Total Due Today $1,056.77
Renews: Jun 01,2023 $1,638.00
|mixpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
Use the slider to select your monthly event volume. Depending on your event
volume, you may choose between Growth and Enterprise plans.
(O Monthly © Annual
You're saving $4,680/yr on annual billing
15M
: <> :
Your Plan
10K ™ 10M 25M 50M 100M
Growth 15M events $11,700.00
180M events [ year
Growth o Enterprise O Breakdown .
Starting at $20 Starting at $833
Up to 100M events/month 5M-100M+ events/month Subtotal $7,914.75
Renews: May 01,2024 $11,700.00
Compare plans - Compare plans -
(® How to choose event volume
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Data Pipelines E Add the Data Pipelines Package
To access this feature, setup a free trial or

Q Google BigQuery purchase the Data Pipelines package.
Sync your Mixpanel data on an hourly or daily frequency to your Google BigQuery data warehouse.

e Google Cloud Storage
Sync your Mixpanel data on an hourly or daily frequency to your Google Cloud Storage buckets.

- Amazon Redshift Spectrum
Sync your Mixpanel data on an hourly or daily frequency to your AWS Redshift Spectrum data warehouse.

‘ Amazon §3
Sync your Mixpanel data on an hourly or daily frequency to your AWS S3 buckets
Snowflake

%

ar Sync your Mixpanel data on an hourly or daily frequency to your Snowflake data warehouse.

: Microsoft Azure Blob Storage
Sync your Mixpanel data on an hourly or daily frequency to your Microsoft Azure Blob Storage buckets

Integrations: O of 60 recurring syncs

AB Tasty =3

@ Export Mixpanel Cohorts to AB Tasty. Once you have connected the Integration, go to the Mixpanel Cohorts report, create or select a cohort, and click on "Export to AB Tasty" in the dropdown
menu for that Cohort.
|mlxpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
We make payment easy and fast. No need to negotiate with sales teams.
Enter your payment details and start building right away.
© Monthly (O Annual
Save $390/mo on annual billing
Card number Expiration
cVvV Country Postal Code Growth 15M events $1,365.00
Data Pipelines $273.00
(® Contact support
Breakdown ~
New Plan Term: May 11,2023—May 31,
2023
Prorated New Plan $880.64
Prorated Data Pipelines $176.13
Total Due Today $1,056.77
Renews: Jun 01,2023 $1,638.00
|mixpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
We make payment easy and fast. No need to negotiate with sales teams.
Enter your payment details and start building right away.
© Monthly () Annual
Save $390/mo on annual billing
Card number Expiration
1234 1234 1234 1234 MM /YY
Your Plan
cVV Country Growth 15M events $1,365.00
3 or 4 digits Select Country v Add-Ons
Data Pipelines $273.00
(® Contact support
Breakdown ~
New Plan Term: May 11,2023—May 31,
2023
Prorated New Plan $880.64
Prorated Data Pipelines $176.13
Total Due Today $1,056.77
Renews: Jun 01,2023 $1,638.00
|mlxpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
We make payment easy and fast. No need to negotiate with sales teams.
Enter your payment details and start building right away.
© Monthly (O Annual
Save $390/mo on annual billing
Card number Expiration
cVvV Country Postal Code Growth 15M events $1,365.00
Data Pipelines $273.00
(® Contactsupport
Breakdown ~
New Plan Term: May 11,2023—May 31,
2023
Prorated New Plan $880.64
Prorated Data Pipelines $176.13
Total Due Today
Renews: Jun 01,2023 $1,638.00
|mixpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
features D Mobbin
Add-ons are optional and give you access to more Mixpanel features. They O Monthly O Annual
are priced as a percentage of your base (Events) plan. You can choose to add
. e Save $390/mo on annual billing
or remove an add-on at any time throughout your billing cycle.
Your Plan
. . . Growth 15M events 1,365.00
Data Pipelines Group Analytics $
$273.00 $546.00
20% of base plan per month 40% of base plan per month Breakdown ~
With this add-on, you can spend less time cleaning Measure KPIs at the account or company level. B2B New Plan Term: May 11, 2023—May 31,
and preparing your data, and export events and user companies can use this add-on to prevent churn and 2023
profiles created in Mixpanel to your cloud storage for discover upsell opportunities based on group-level Prorated New Plan $880.64
custom analysis. product usage.
Subtotal $880.64
Renews: Jun 01,2023 $1,365.00
(® Contact support
|mlxpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
We make payment easy and fast. No need to negotiate with sales teams.
Enter your payment details and start building right away.
© Monthly (O Annual
Save $390/mo on annual billing
Card number Expiration
cVvV Country Postal Code Growth 15M events $1,365.00
:) United States v 12345 Add-Ons
Data Pipelines $273.00
(® Contactsupport
Breakdown ~
New Plan Term: May 11,2023—May 31,
2023
Prorated New Plan $880.64
Prorated Data Pipelines $176.13
Total Due Today $1,056.77
Renews: Jun 01,2023 $1,638.00
|mlxpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
We make payment easy and fast. No need to negotiate with sales teams.
Enter your payment details and start building right away.
© Monthly (O Annual
Save $390/mo on annual billing
Card number Expiration
cVvV Country Growth 15M events $1,365.00
Data Pipelines $273.00
Q Search
(® Contactsupport
Afghanistan Breakdown ~
Aland New Plan Term: May 11,2023—May 31,
2023
Albania Prorated New Plan $880.64
Algeria Prorated Data Pipelines $176.13
American Samoa
Total Due Today $1,056.77
Andorra Renews: Jun 01,2023 $1,638.00
Angola
|mlxpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
We make payment easy and fast. No need to negotiate with sales teams.
Enter your payment details and start building right away.
© Monthly (O Annual
Save $390/mo on annual billing
Card number Expiration
cVvV Country Growth 15M events $1,365.00
Data Pipelines $273.00
(® Contactsupport
Breakdown ~
New Plan Term: May 11,2023—May 31,
2023
Prorated New Plan $880.64
Prorated Data Pipelines $176.13
Total Due Today $1,056.77
Renews: Jun 01,2023 $1,638.00
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Data Pipelines E Add the Data Pipelines Package

Q Google BigQuery
Sync your Mixpanel data on an hourly or daily frequency to your Google BigQuery data warehouse.

e Google Cloud Storage
Sync your Mixpanel data on an hourly or daily frequency to your Google Cloud Storage buckets.

- Amazon Redshift Spectrum
Sync your Mixpanel data on an hourly or daily frequency to your AWS Redshift Spectrum data warehouse.

‘ Amazon §3
Sync your Mixpanel data on an hourly or daily frequency to your AWS S3 buckets
Snowflake

%

ar Sync your Mixpanel data on an hourly or daily frequency to your Snowflake data warehouse.

E Microsoft Azure Blob Storage
Sync your Mixpanel data on an hourly or daily frequency to your Microsoft Azure Blob Storage buckets

Integrations: O of 60 recurring syncs

AB Tasty =3

@ Export Mixpanel Cohorts to AB Tasty. Once you have connected the Integration, go to the Mixpanel Cohorts report, create or select a cohort, and click on "Export to AB Tasty" in the dropdown
menu for that Cohort.
|mlxpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
We make payment easy and fast. No need to negotiate with sales teams.
Enter your payment details and start building right away.
© Monthly (O Annual
Save $390/mo on annual billing
Card number Expiration
cVvV Country Growth 15M events $1,365.00
Data Pipelines $273.00
Q united ®
(® Contactsupport
United Arab Emirates Breakdown S
United Kingdom New Plan Term: May 11,2023—May 31,
2023
United States Prorated New Plan $880.64
Prorated Data Pipelines $176.13
Total Due Today $1,056.77
Renews: Jun 01,2023 $1,638.00
|mixpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
Use the slider to select your monthly event volume. Depending on your event
volume, you may choose between Growth and Enterprise plans.
(O Monthly © Annual
You're saving $96/yr on annual billing
10K
‘ <> :
Your Plan
10K ™ 10M 25M 50M 100M
Growth 10K events $240.00
120K events [ year
Growth o Enterprise Breakdown v
Starting at $20 Starting at $833
Up to 100M events/month 5M-100M+ events/month
Subtotal
Renews: May 01,2024 $240.00
Compare plans - Compare plans >
(® How to choose event volume
|mixpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
features 0 Mobbin
Add-ons are optional and give you access to more Mixpanel features. They O Monthly O Annual
are priced as a percentage of your base (Events) plan. You can choose to add
. e Save $390/mo on annual billing
or remove an add-on at any time throughout your billing cycle.
Your Plan
. . . Growth 15M events 1,365.00
Data Pipelines Group Analytics $
$273.00 $546.00 Add-Ons
20% of base plan per month 40% of base plan per month i .
Data Pipelines $273.00
With this add-on, you can spend less time cleaning Measure KPIs at the account or company level. B2B
and preparing your data, and export events and user companies can use this add-on to prevent churn and Breakdown ~
profiles created in Mixpanel to your cloud storage for discover upsell opportunities based on group-level
custom analysis. product usage.
New Plan Term: May 11,2023—May 31,
2023
Prorated New Plan $880.64
(® Contact support Subtotal
Renews: Jun 01,2023 $1,638.00
|mixpanel Contact Sales
Your Current Plan
Events Add-Ons Payment Review Events: Free $0.00
Monthly | May 01,2023 - May 31,2023
. . JD Mobbin
Use the slider to select your monthly event volume. Depending on your event
volume, you may choose between Growth and Enterprise plans.
© Monthly () Annual
Save $390/mo on annual billing
15M
: <> :
Your Plan
10K ™ 10M 25M 50M 100M
Growth 15M events $1,365.00
o . O Breakdown v
Growth Enterprise
Starting at $20 Starting at $833 Subtotal $880.64
Up to 100M events/month 5M-100M+ events/month
Renews: Jun 01,2023 $1,365.00
Compare plans - Compare plans -
(® How to choose event volume


Resizing side nav

pageType: Application Application

screenKeywords:
AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. i
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Pinned
Board Suggested Creators Filter
@" Core Company KPIs Creators
~ Example Insights Reports a a a a Created by anyone v
IE BE B . Mixpanel Team Mixpanel Team Mixpanel Team Mixpanel Team
ul Example Funnels Reports
! ¥ : 1board - 4 reports 1board - 14 reports 4 boards - 17 reports 2 boards - 13 reports
«J Example Retention Reports Types
& Introduction to Mixpanel Boards & Reports 99 Boards
? . 100 results ¥ Most Viewed 99 = 4 es
O Insights
88 @" Core Company KPIs Last edited 5 months ago °+ 3
() oo Funnels
88 nl Example Funnels Reports Last edited 5 months ago °+ 2 () 52 Flows
(] ©° Retention
88 Sample iOS Dashboard Last edited 1year ago °+ 2
(] @ impact
See the events most frequently triggere... Last edited 2 hours ago °+ 2
Board
What channel (?ategory is most often joi... Last edited 19 hours ago °+ 2
. Example Insights Reports
88 ~ Example Insights Reports Last edited 1 month ago °
88 Board Last edited 5 months ago °
1« 88 <J Example Retention Reports Last edited 1year ago °
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Pinned
Berrd Suggested Creators Filter
@" Core Company KPIs Creators
~ Example Insights ... ‘ ‘ ‘ ‘ Created by anyone .
IE BE I Mixpanel Team Mixpanel Team Mixpanel Team Mixpanel Team
ul Example Funnels ...
! ¥ 1board - 4 reports 1board - 14 reports 4 boards - 17 reports 2 boards - 13 reports
«J Example Retentio... Types
& Introduction to Mi... 95 Boards
100 results 2+ Most Viewed 99 = (J 98
O Insights
88 @" Core Company KPIs Last edited 5 months ago °+ 3
(] o Funnels
88 nl Example Funnels Reports Last edited 5 months ago °+ 2 (] 52 Flows
(] i Retention
88 Sample iOS Dashboard Last edited 1year ago °+ 2
(] @ impact
See the events most frequently triggered in your ... Last edited 2 hours ago °+ 2
Board
. e
What channel <_:ategory is most often joined? Last edited 19 hours ago °+ 2
. Example Insights Reports
88 ~ Example Insights Reports Last edited 1 month ago °
88 Board Last edited 5 months ago °
08 Example Retention Report Last edited 1
e oo xample Retention Reports ast edited 1year ago


Switching to dark mode

screenElements:
Dropdown Menu
Avatar

screenElements:
Switch
Dropdown Menu
Avatar

screenPatterns:
Dark Mode
Dark Mode
Dark Mode

screenKeywords:
Discover .. .
(@ Welcome! You are viewing a Mixpanel demo _ Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites
Board Suggested Creators Filter
Brainstorming board Creators
Created by anyone v
v Pinned jdoe.mobbin@gmai... ixpanel Team ixpanel Team ixpanel Team
jd bbin@ i Mi 1 Te Mi I T Mi 1 Te
3 boards - 16 reports 1board - 4 reports 1board - 14 reports 4 boards - 17 reports
Board Types
M Example Insights ... () 82 Boards
100 results A¥ MostViewed 92 i= oo
@ Core Company KPIs
O Insights
M Example Funnels .. BB & Core Company KPls Last edited 5 months ago e +3
Funnels
<J Example Retentio... D loe
See th t t fi tly tri di =
W Introduction to Mi... oo e Suoms MOSTEQUENTY TREerecinYOT Last edited 20 hours ago - +2 (] & Flows
What ch It A + often ioined? C] 88° Retention
v Your Boards at channe ea egory Is most often joined Last edited 2 days ago oe +2
— B Example Insights Reports D @1 8
mpac
Marketing KPI's: Sign ... °
Insights report BB MM Example Funnels Reports Last edited 5 months ago o +2
Brainstorming board
BB Sample iOS Dashboard Last edited 1year ago o +2
How are users finding my site? Lt g 2 okrs age ...
— B Example Insights Reports
New User Accounts (last 30 days) .
Last edited 3 d
-] @ Core Company KPIs astedite ays ago
e ggo How many users thet sign up come back? Lot g 20 T e ...
o <J Example Retention Reports
|Discover
(@ Welcome! You are viewing a Mixpanel demo _ Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Board Y Filter - Share & @ -

Board
Brainstorming board

See the events most frequently tri... [-g) See the events most frequently tri... Select an event to see how it tren...

v Pinned Linear, total, last 30 days - What are the most com... Linear, total, last 30 days - What are the most com... Linear, total, last 30 days - What type of media is m...

Board @ Send Message... @ Landing Page ... Next 10 @ Send Message... @ Landing Page ... Next 10 B video B GIF Next 3
M Example Insights ...
@ Core Company KPIs
M Example Funnels ...
<J Example Retentio...
Marketing KPI's: Sign ...
Insights report

Filter down to a cohort and segment by a property [-g) Add a dimension to better understand each property
Brainstorming board Total, last 30 days - What integrations are new users in the United States viewing? Total, last 3 months - What is the breakdown of plan type by industry for workspa...

@ Bots @ Backups @ DataExport @ SSO Next 4 @ free @ growth @ trial @ enterprise @ platinum
Event industry Value
saas (D EDEDEN : ;0
Create Workspa... mEl AL aAn A
Overall 7,829 eCommerce (D EDEDE 57
310 218 218 161
22 Mecis  EDEBERE 515
e 278 219 181 141
Social R REE 753
|D Board Y- Filter - Share & @ -
New Board LY Media (HDEDERE 19
278 219 181 141
v Favorites Seetkl %gg. 783
Advertisin 742
Board i
Brainstorming board Healthcare (NRMERERMA 57
« Pinned [ Use funnels to view conversion rates through key user flows [ Analyze changes in conversion rates over time
3-step Funnel - Last 30 Days 3-step Funnel - Conversion - Last 30 Days - How has the percentage of new users...
Board @ Overall - 21.6% @ Overall
M Example Insights ... 100% RO
78 1K 88.34%
@ Core Company KPIs o ok i
M Example Funnels ... 73
30%
<J Example Retentio...
50%
¥ Introduction to Mi... 20%
25% 24 .45%
4,992 %
v Your Boards
0%
Marketing KPI's: Sign ... : : 0%
1 Tutorial Start 2 Tutorial Complete 3 Send Message . Tt s P
Insights report
EETISITTIE BeEE [;g View MAU over time [/g Use formulas to see ... Duplicate of Use for... 8% Analyze user retention
Linear, mau, last 6 months - Monthl... Rolling (28 days), mau, last 3 month... Rolling (28 days), mau, last 3 month... Retention, Apr 25th, 2020 - Jul 17th...
B Create Channel - MAU B Create Channel ... @ Create Channel ... B Create Channel ... @ Create Channel ... @ Average Retention
20K 25K 25K 100%
20K 20K
15K 75%
18K 18K
10K 50%
le 10K 10K
|. User
Discover c
(@ Welcome! You are viewing a Mixpanel demo - ensamer
New Board Start building with your own data by clicking “Implement Mixpanel.”
Dark Mode -
v Favorites
B Suggested Creators Filter
Brainstorming board Creators
C Personal Settings
v Pinned jdoe.mobbin@gmai... Mixpanel Team Mixpanel Team Mixpanel Team
3 boards - 16 reports 1board - 4 reports 1board - 14 reports 4 boards - 17 reports
Board Types Shortcuts
M Example Insights ... (] g2 SetUp Mixpanel
100 results +¥ Most Viewed g8 =
@ Core Company KPIs 0
Log Out
M Example Funnels .. BB & Core Company KPls Last edited 5 months ago e +3
. (] oo runness
<J Example Retentio...
See th t t fi tly tri di =
W Introduction to Mi... oo e Suoms MOSTEQUENTY TREerecinYOT Last edited 20 hours ago - +2 (] & Flows
What ch It A + often ioined? C] 88° Retention
v Your Boards at channe (_:a egory Is most often joined Last edited 2 days ago oe +2
— B Example Insights Reports
(] @ Impact
Marketing KPI's: Sign ...
oo i .-
Insights report oo MM Example Funnels Reports Last edited 5 months ago +2
Brainstorming board
BB Sample iOS Dashboard Last edited 1year ago o +2
How are users Iinding my site? Lt g 2 okrs age ...
— B Example Insights Reports
New User Accounts (last 30 days) .
Last edited 3 d
-] @ Core Company KPIs astedite ays ago
e ggo How many users th_at sign up come back? Lot g 20 T e ...
o <J Example Retention Reports
|AV 4 Q 0oo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 832 @ €§§' AllProject Data
Q Jane Doe
BIEEEEr (@ Welcome! You are viewing a Mixpanel demo Consumer
New Board
Dark Mode
v Favorites Suggested Creators Filter
Board
Creators
Brainstorming board e ° ° °
c
Jane Doe (you) Mixpanel Team Mixpanel Team Mixpanel Team .
Personal Settings
v Pinned 4 boards - 18 reports 1board - 4 reports 1board - 14 reports 4 boards - 17 reports
Types
Board Shortcuts
100 results ¥ Most Viewed (1= B D 85
~ Example Insights ... * bl Set Up Mixpanel
U
@" Core Company KPIs
88 @" Core Company KPIs Last edited 5 months ago °+ 3
nl Example Funnels ... (] lp, LogOut
«J Example Retentio... ;ieart;\e events most frequently triggered in your ... Last edited 2 days ago °+ 2 D 5 Flows
& Introduction to Mi... .
What channel category is most often joined? [0J & Retention
at channel <_:a egory is most often joined? Last edited 2 hours ago °+ 2
. Example Insights Reports
v Your Boards (] @ impact
Marketing KPI's: Sign ... 88 ul Example Funnels Reports Last edited 5 months ago °+ 2
Insights report
Brainstorming board 88 Sample iOS Dashboard Last edited 1year ago °+ 2
Untitled < di -
How are users finding my site? .
Last edited 2 d
. . Example Insights Reports astedie ays ago °
New User Accounts (last 30 days) .
Last edited 6 h
] @ Core Company KPls astedie ours ago °
i ?
ggo How many users th_at sign up come back? Last edited 6 hours ago °
o «J Example Retention Reports
1€
AR Maceana Candare i it g


Searching Help

pageType: Marketing Marketing

screenKeywords:
[J
r l
mixpane cmsn
How can we help?
Getting Started =~ Community Guidelines
... flowing discussion, we do have some guidelines. ID yourself . When creating an
account, please edit your profile to include your ...
Getting Started ~ Growth Primer
... where a user makes themselves known to your product by “creating an
account.” It may look slightly different for different ...
Start H . . e Account
Retention Primer
Basic conce ... where a user makes themselves known to your product by “creating an nistrative
instruction: account.” It may look slightly different for different ... billing, and
started qu Mixpanel
count.
Boards  Board Template
... user—free or paid—is acquired by creating a new account. For products that do
not include an account creation ...
Account and  Organizations Walkthrough (Webinar)
Organization ... an individual user. Organizations address this issue and others by creating a
Product Re group access model were responsibilities and permissions are ... >t Updates
|[J
mi<p anel ST e
How can we help?
Q Search our articles
Popular sections: Getting Started, Billing and Plans, Funnels
= S & ®
Start Here Data Analysis Manage Account
Basic concepts and Tracking, Identity Build and interpret Administrative
instructions to get Mangement, Lexicon, reports in Mixpanel. settings, billing, and
started quickly. and Integrations. your Mixpanel
account.
g {1 S
Product Resources Developer Docs Community Product Updates


Selecting a sample dataset

screenElements: Dialog Tile Illustration Button

screenKeywords:
X
Select Sample Dataset
You can easily switch between datasets in the Demo view
i e
i l
[]
k| - .
B2B / Saa$ E-Commerce Finance
i S .
O :
¥ =k
) []
Media Social Other
|AV 4 893 B2B / Saa$ .
et Boards Reports v Users Events Q search 3 +K % oo @9 '§§§' Al Project Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Pinned
Board
i 1
@' Core Company KPls Hi there! @ What is Mixpanel: On-Demand Product ... 2
~ Example Insights ... Mixpanel helps you understand how users engage with your digital - AT ‘ :
product. o - s ==
ul Example Funnels ... — =
Analytics tools often track engagement in the form of page views —_— A
< Example Retentio... and browser sessions. Mixpanel instead relies on a different, more 5 - - Y 15.24M ]
& Introduction to Mi powerful data model to track in-product interactions. We call this |at IS
"event-based" tracking, and it enables much deeper analysis of user | |2
behavior. The event-based model is built on three key concepts: .pane . .
Events, Users, and Properties. S
This is a board, your home base in Mixpanel. Each card on a board ) -
shows a top-line metric, and behind each card, you'll find a fully ‘ 5 et
customizable report. There are four core reports—Insights, i i
Funnels, Flows, and Retention. ;
IPhone app sessions yesterday « Insights
Linear, total, yesterday Insights is a powerful and flexible tool designed to visualize trends
@ Session Start - Total and compositions within your data. You can analyze events, user
100 profiles, and cohorts, and then display the data in a wide variety of
chart types.
75 Questions you can answer with Insights:
w0 ¢ How many users had a mobile app session yesterday?
o ¢ How many messages are sent per session?
e How has the power users cohort grown over the past 6 months?
|X
Select Sample Dataset
You can easily switch between datasets in the Demo view
i e
i l
[]
k| - .
B2B / Saa$ E-Commerce Finance
°
P °
O G :
. - k.
) []
Media Social Other
|AV 2 . 893 App analytics .
et Boards Reports Users Events Q Search 3 +K SRS @9 €§§' All Project Data
The first step to get up and running with Mixpanel is to get data into your project:
App analytics
. . (el eXeo}
Implementation Options
Use 53fcea54f3a6846... (7] as your project token as you implement. _— H
Pro tip: Use a proxy when you implement. Learn more -
SDK QUICK START GUIDES
°
JavaScript . . . . . . P .
iOS Obj-C iOS Swift W  Android
JS Most Popular o o i coo
o
CUSTOMER DATA PLATFORM (CDP)

] ) B
= Segment mParticle I-I Freshpaint
~ :” L) Codeless / / / T B

CLOUD DATA WAREHOUSE / MODERN DATA STACK (MDS)
a Census ht Hightouch
All Platforms & Integration Options =
Not Ready to Implement?
View Demo View Developer i
Projects Docs Hire an expert


Searching profiles

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
31 Users Y+ Hide Filter f Edit Columns - 6 Add/Edit Profile Q_ Search profiles
i ALL USERS
who did "v Landing Page First value v Aa City Is California City @ Jun 30, 2020 — Jul 17, 2020 O
+ Filter
Name Email Updated at ¢ Country Code Region City
Q Lina Castillo keamsa@petib.bh Jul 12, 2020 United States New York Staten Island
@ Maurice Alvarez fi@wi.sn Jul7,2020 United States Inner Mongolia Autonomo... Hohhot
g Mamie Williams vej@cucidpac.fj Jul7,2020 United States Stoke-on-Trent Stoke-on-Trent
e Lou Peters mumocon@fi.jm Jul 2, 2020 United States Kocaeli Kosekoy
Q Nathaniel Buijs jioh@noduv.tw Jun 26,2020 United States Arizona Glendale
s Dennis Joly lozudes@kife.org Jun 18, 2020 United States Maharashtra Pune
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
31 Users ?¢ Hide Filter f Edit Columns - 8 Add/Edit Profile Q_ Search profiles
i ALL USERS
who did "v- Landing Page First value v Aa City Is California City @ Jun 30, 2020 — Jul 17, 2020 ﬁ
+ Filter
Name Email Updated at Country Code Region City Avatar
https:
Q Lina Castillo keamsa@petib.bh Jul 12, 2020 United States New York Staten Island ttps:/ra
>, pi/portrai
https:/ra
G Maurice Alvarez fi@wi.sn Jul 7, 2020 United States Inner Mongolia Autono... Hohhot pi/portrai
pg
g Mamie Williams vej@cucidpac.fj Jul7,2020 United States Stoke-on-Trent Stoke-on-Trent hItps://ra
pi/portrai
https:/ra
6 Lou Peters mumocon@fi.jm Jul 2, 2020 United States Kocaeli Kosekoy pi/portrai
pg
https:/ra
‘ Nathaniel Buijs jioh@noduv.tw Jun 26, 2020 United States Arizona Glendale pi/portrai
pg
https:/ra
P N S - - R tps:/7
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
2 Users W Hdoiter P EdtColumns <8 [5) Add/Eat profic
i ALL USERS
who did "v- Landing Page First value v Aa City Is California City @ Jun 30, 2020 — Jul 17, 2020 ﬁ
+ Filter
Name Email Updated at Country Code Region City Avatar
https:/ra
‘ Nathaniel Buijs jioh@noduv.tw Jun 26, 2020 United States Arizona Glendale pi/portrai
pg
https:/ra
. Jonathan Chellini nazlowzis@mad.mw May 15, 2020 United States Ohio Columbus pi/portrai
pg


Adding content to row

screenKeywords:
AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

v Favorites Untitled Y- Filter o Share & Q.-

Board
v Pinned

= The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers :
Board 0 o . . . . .
and increase engagement with us. Let's make it easier for customers to interact with our business, create a memorable
~ Example Insights ... experience, and increase customer loyalty.
+
Core C KPI _—
@ Core Company KPls 1. Increased efficiency
nl Example Funnels ... 2. Increased revenue
3. Improved customer loyalty
<J Example Retentio...
& Introduction to Mi...
+ Add content

v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

e
|Add Existing Report X
Q_ Browse by Title or Creator... Filter
Creators
77 results 2¥ Most Viewed
(&] Created by anyone v
Y any
See the events most frequently triggered in your pr... Last edited 4 hours ago Q" 2
Board
Types
What channel category is most often joined? .
Last edited 21 h 2 i
~ Example Insights Reports astedite ours ago Q+ O Insights
How are users finding my site? A (] (oo Funnels
Last edited 2 d
. Example Insights Reports astedite ays ago Q
(] 52 Flows
New User Accounts (last 30 days)
Last edited 2 d
@ Core Company KPls ast edite ays ago Q [:] Retention
How many users that sign up come back? .
<J Example Retention Reports Last edited 4 hours ago Q
iOS Message Senders by City . .
Last edited 8 t
. Example Insights Reports ast edited & minutes ago Q
iOS Sign Up Conversion by UTM Medium .
Last edited 21d
[ID'J nl Example Funnels Reports astedite ays ago Q
iOS Retention by Onboarding Variant e M
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

v Favorites Untitled Y- Filter o Share & Q.-

Board
v Pinned

I, iOS Sign Up Conversion by UTM Medium The end goal of having this mobile app is to create a
Board . .
5-step Funnel - Last 30 Days powerful marketing tool to help our business reach
« Example Insights .. @ sidebar-74... @ search-73.2.. [ promoted-.. [ Sorganic-73..  Next2 new customers and increase engagement with us. Let's
@& Core Company KPIs make it easier for customers to interact with our
business, create a memorable experience, and
nl Example Funnels ... 75% .
increase customer loyalty.
<J Example Retentio... +
A 50% 1. Increased efficiency
& Introduction to Mi...
2. Increased revenue
25% 3. Improved customer loyalty

v Your Boards

Marketing KPI's: Si o

arketin, s:olgn ...
& & 1 Landing Page 2 Download Page 3 App Install
Insights report
Untitled
+ Add content
1€
|AV 4 = 0oo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Untitled Y Filter o Share @ Q-
Board
v Pinned
Board [ Existing Report b app is to create a powerful marketing tool to help our business reach new customers
oari . . . . .
Start from a previously saved report |. Let's make it easier for customers to interact with our business, create a memorable
~ Example Insights ...
+ Insights Report bl‘ loyalty.
@" Core Company KPIs Explore product usage in detail
nl Example Funnels ... o, Funnels Report
JE le Retenti Analyze conversion and drop-off
xample Retentio...
&Y Introduction to Mi... &3 Flows Report
Understand steps in the user journey
«  Your Boards ©" Retention Report
Measure product stickiness
Marketing KPI's: Sign ...
T Text
Insights report Use text to tell a story
Untitled @ Media
Upload an image or embed a video
1€
|Add Existing Report X
Q of ® Filter
2% Relevance cresters
Created by anyone v
Types
D Insights
(] o Funnels
(] 5% Flows
D Retention
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

v Favorites Untitled Y- Filter o Share & Q.-

Board
v Pinned

The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers
Board 0 o . . . . .
and increase engagement with us. Let's make it easier for customers to interact with our business, create a memorable
~ Example Insights ... experience, and increase customer loyalty.
Core C KPI _—
@ Core Company KPls 1. Increased efficiency
nl Example Funnels ... 2. Increased revenue
3. Improved customer loyalty
<J Example Retentio...
& Introduction to Mi...
+ Add content

v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

e
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

v Favorites Untitled Y- Filter ° Share & Q.-

Board
v Pinned

The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers
Board 0 o . . . . .
and increase engagement with us. Let's make it easier for customers to interact with our business, create a memorable
~ Example Insights ... experience, and increase customer loyalty.
+
Core C KPI _—
@ Core Company KPls 1. Increased efficiency
nl Example Funnels ... 2. Increased revenue
Hd customer loyalty
<+ Example Retentio... Add content to row
& Introduction to Mi...
+ Add content

v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

e


Switching to table view

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q search 3 +K 8 (@ R
¢ Untitled ~ / [|j, Untitled + Add description... & Close
(1) Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial

I][]o § §g° Start building with your own data by clicking “Implement Mixpanel.”
Steps + &) Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D  3M  6M  12M = lw #  lw FunnelSteps v

Compare to previous quarter %) #+ T
Sign Up :

@ Overall - 0% (0%)
¢ Landing Page : 100% 100%
% 12 % 15

@) First time ever

75%
Conversion Criteria Advanced v
79 Within 30 weeks 50%
= Uniques 25

/ 0% 0%
Filter Lasttouch v =+ 0% . 77277722227 W22 N |
1 Step1 2 Step 2
Aa City :
Is  California City B B Q
Q Search 1 Step 1 2 Step 2

Breakdown Lasttouch v 4+ p

Property 1 v Total Conv. H (A (¥ H

Overall 0% 15 - 0% [

Overall 0% 12 - 0% 4]
1« @ Find Interesting Segments  Receive an email of statistically significant segments impacting this funnel.
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q_ Search 8 +K gss @ €§§v P
¢ Untitled ~ / [|j, Untitled + Add description... & Close
(1) Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial

I][]o § §g° Start building with your own data by clicking “Implement Mixpanel.”
Steps + &) Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D  3M  6M  12M = lw #  lw FunnelSteps v

Compare to previous quarter X) H+ I
Sign Up :

@ Overall - 0% (0%)
¢ Landing Page : 100% 100%
% 12 % 15

@) First time ever

75%
Conversion Criteria Advanced v
79 Within 30 weeks 50%
= Uniques 25

/ 0% 0%
Filter Lasttouch v 4 0% . V227272222222 W22 8|
1 Step1 m Step 2
Aa City :
Is  California City B a Q
Q Search 1 Step 1 2 Step 2

Breakdown Lasttouch v 4+ P

Property 1 v Total Conv. H# (A (¥ H

Overall 0% 15 - 0% [

Overall 0% 12 - 0% 4]
1« @ Find Interesting Segments  Receive an email of statistically significant segments impacting this funnel.
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q search 3 +K 8 (@ Al ProjectData
¢ Untitled ~ / [|j, Untitled + Add description... & Close
0o N N
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Steps +
Sign Up : &) Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D  3M  6M  12M = lwm # | FunnelSteps v
Compare to previous quarter %) #+ T
¢ Landing Page :
@) First time ever 8849
Q Search 1 Step 1 2 Step 2
Conversion Criteria Advanced v P
Property 1 v Total Conv. H (A (¥ H

(& Within 30 weeks Overall 0% 15 - 0% )
_ Overall 0% 12 - 0% 4]
= Uniques

Filter Lasttouch v <+

Aa City :

Is  California City
Breakdown Lasttouch v 4+
1« @ Find Interesting Segments  Receive an email of statistically significant segments impacting this funnel.


Updating billing information

screenPatterns: Billing Edit Billing

screenKeywords:
\V 4 > 000 App analytics
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' Al Project Data
Organization Settings /\ We don't have any data! @ Implement Mixpanel
Don't worry—it's easy to get implemented.

Overview e ———————————————————————————————

Plan Details & Billing

Users & Teams & Bi"ing & Payment

Projects

Service Accounts Payment & Invoices  Invoice Preferences  Credits

Access Security —

Identity Merge Payment

Data & Privacy

i U Enter a new card to use for your Mixpanel payments y

Invoice History
Date Amount Status Export
No Invoices
|Card number Expiration
CwV Country Postal Code
’ United States v ’
Cancel
|Card number Expiration
CwV Country
Select Country v
Cancel
|Card number Expiration
1234 1234 1234 1234 MM/ YY

Cwv Country
3 or 4 digits Select Country v
Cancel
|Card number Expiration
CwV Country Postal Code
’ United States v 12345
Cancel
|Py v 000 App analytics
™ Boards Reports Users Events Q Search 3 +K & gaa @ {g} All Project Data
Organization Settings /\ We don't have any data! 7 Implement Mixpanel
Don't worry—it's easy to get implemented.
Overview
Plan Details & Billing
Users & Teams & BI"lng & Payment
Projects
Service Accounts Payment & Invoices  Invoice Preferences  Credits
Access Security —
Identity Merge Payment
Data & Privacy
Mixpanel Usage 8 y
Expires
Invoice History
Date Amount Status Export
No Invoices
@ Your billing info has been successfully updated! X
|\V 4 > 000 App analytics
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' Al Project Data
Organization Settings /\ We don't have any data! @ Implement Mixpanel
Don't worry—it's easy to get implemented.
Overview
Plan Details & Billing
Users & Teams Plan Details & Bi"ing
Projects
Plan Details Manage Billing & Payment Data Usage View Historical Usage
Service Accounts
Access Security
Free Plan at 20M Events $0.00 This billing period (May 1, 2023 - May 31, 2023)
Identity Merge May 1, 2023 - May 31, 2023 0/ 20,000,000 - 0%
Data & Privacy
$0.00 ! | | |
Mixpanel Usage Total Per Month (before tax) o 67M 13.3M 20M
Renews: Jun 1, 2023 (before tax) $0.00
Modify Plan
Upgrade or Modify Plan Make changes to your plan D7' Upgrade or Modify


User detail

screenPatterns:
User / Group Profile
Empty State

screenKeywords:
\V 4 > 000 App analytics
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' Al Project Data
[ J
[ ]
v
Activity Feed |~ View in Insights ) Last 30 days & Hide Events
Abigail Smith
Distinct ID
abigailsmith.mobbin@gmail.com v
@ Location ——————
No activity in the time period specified (Last 30 days)
&) Updated at
Delete User Profile
User Profile Properties
Q_ Search properties
+ Create New Property
Name
Abigail Smith
|Users
5 Users with Profiles Y+ HideFilter ¢ EditColumns-6 &) Export Add/Edit Profile Q_ search profiles
i ALL USERS
+ Filter
Clear all
E] Name Email Updated at ¢ Country Code Region City
E] '_ ¢ Abigail Smith undefined (not set) undefined undefined undefined
O a John Smith undefined (not set) undefined undefined undefined
O e Jade Small undefined (not set) undefined undefined undefined
O e Name undefined (not set) undefined undefined undefined
O 18 CsMole undefined (not set) undefined undefined undefined


Board detail

screenPatterns: Charts Charts Charts

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§ All Project Data
Discover . L .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Board Y- Filter o Share & @ o
Board
Brainstorming board
See the events most frequently tri... [z» See the events most frequently tri... Select an event to see how it tren...
SgaRinned Linear, total, last 30 days - What are the most com... Linear, total, last 30 days - What are the most com... Linear, total, last 30 days - What type of media is m...
Board @ Send Message... @ Landing Page ... Next 10 @ Send Message... @ Landing Page ... Next 10 @ video @ GIF Next 3
10K 10K 600
~ Example Insights ...
@" Core Company KPIs 7,500 7,500
nl Example Funnels ... 400
<J Example Retentio... 5000 5000
& Introduction to Mi... 200
2,500 2,500
—_—— == e ————
0 0 0
Marketing KPI's: Sign ... Jun 22 Jun 29 Julé Jul13 Jun 22 Jun 29 Julé Jul13 Jun 22 Jun 29 Julé Jul13
Insights report
Filter down to a cohort and segment by a property [#» Add a dimension to better understand each property
Blainstormingibcard Total, last 30 days - What integrations are new users in the United States viewing? Total, last 3 months + What is the breakdown of plan type by industry for workspa...
@ Bots @ Backups [ Data Export @ SSO Next 4 @ free @ growth [0 trial @ enterprise @ platinum
‘ Event industry Value
‘ saas (D@D 91,503
Create Workspa... 461 286 79 77
Overall 7,829 eCommerce (@D ) s07
30 218 218 161
229 Media EEREIDE 19
o 278 219 181 141
P y social EERERM 753
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
Discover Board Y Fiter @) share © @ -
New Board
Filter down to a cohort and segment by a property [#» Add a dimension to better understand each property
v Favorites Total, last 30 days - What integrations are new users in the United States viewing? Total, last 3 months - What is the breakdown of plan type by industry for workspa...
Board @ Bots @ Backups [0 Data Export @ SSO Next 4 @ free @ growth [0 trial @ enterprise @ platinum
Brainstorming board ‘ Event industry Value
saas (D@D (001 03
Create Workspa... a6t 2862192
v Pinned Overall 7,829
. eCommerce (@D ) s07
30 218 218 161
Board
229 Media EEBERIDE 519
278 219 181 141
~ Example Insights ...
Social (D@D () 783
@" Core Company KPIs 75 203 195
Advertising (ll° @0 742
nl Example Funnels ... 251 191 158
Healthcare @A M 657
<J Example Retentio...
4 Introduction to Mi... lt» Use funnels to view conversion rates through key user flows lIt» Analyze changes in conversion rates over time
3-step Funnel - Last 30 Days 3-step Funnel - Conversion - Last 30 Days - How has the percentage of new users...
v Your Boards @ Overall - 21.6% @ Overall
50%
Marketing KPI's: Sign ... 100%
23.11K
88.34%
Insights report 20.42K 40%
75%
Brainstorming board
30%
50%
20%
25% 24 .45%
“ o
0%
: f 0%
1 Tutorial Start 2 Tutorial Complete 3 Send Message S22 Jun29 e s
1€
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
Discover Board Y Fiter @) share © @ -
New Board
[ EEFERE ‘%, Understand how frequently users perform key events
v Favorites Linear, total, last 30 days Frequency, Apr 25th, 2020 - Jul 17th, 2020 - How many users did "Send Message" ...
Board @ Send Message - Total @ Average Frequency
10K 60%
Brainstorming board
7,500
. 40%
v Pinned
5,000
Board
. 20%
~ Example Insights ... 2500
@" Core Company KPIs
Example Funnel ©
ul XamplciUnne Sk Jun 22 Jun 29 Jul 6 Jul13 2 days 3 days 4 days 5 days 6 days 7 days
<J Example Retentio...
& Introduction to Mi... " Untitled
Retention, <1 Day, Last 30 Days
v Your Boards @20 @25 021 W22 @24 W23
100%
Marketing KPI's: Sign ... A .
Insights report A ’(‘ ‘ (<2 A /i.‘ N\ A ' ‘ A l/\Y/A“A
\/ \ N £,
e\ f "‘\'"A‘"ﬂ\Vt 2\ AU R "’" .9 50
Brainstorming board L) \‘ /l “. <& "’ \l \ \\\ Y V// \ /\\ v ‘ - V A e
) N/ ‘17' \|, \{A‘\V | ‘V, \»'
80% y
Jun18 Jun 20 Jun 22 Jun 24 Jun 26 Jun 28 Jun 30 Jul 2 Jul 4 Jul 6 Jul 8 Jul10 Jul 12 Jul 14 Jul16
1€
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover Board Y Fiter @) share © @ -
New Board
3 View MAU over time 7 Use formulas to see ... Duplicate of Use for... ©"» Analyze user retention
Linear, mau, last 6 months - Monthl... Rolling (28 days), mau, last 3 month... Rolling (28 days), mau, last 3 month... Retention, Apr 25th, 2020 - Jul 17th...
v Favorites
@ Create Channel - MAU @ Create Channel ... @ Create Channel ... @ Create Channel ... @ Create Channel ... @ Average Retention
Board 20K 25K 25K 100%
Brainstorming board 20k 20k
15K 75%
© Pinned 15K 4\ 15K 4\
10K 50%
Board 10K 10K
~ Example Insights ... 5000 5,000 5,000 2%
@" Core Company KPIs - -
0 0 0 0% oo
ul Example Funnels ... January April July May 1 Jul1 May 1 Jul1 <1Week Week 5 Week 10
<J Example Retentio...
i [ EEFERE ‘%, Understand how frequently users perform key events
% Introduction to Mi... Linear, total, last 30 days Frequency, Apr 25th, 2020 - Jul 17th, 2020 - How many users did "Send Message" ...
@ Send Message - Total @ Average Frequency
v Your Boards 10K 60%
Marketing KPI's: Sign ...
7.500
Insights report 40%
Brainstorming board 5,000
20%
2,500
0
Jun 22 Jun 29 Jul 6 Jul13 2 days 3 days 4 days 5 days 6 days 7 days
©°" Untitled
e Retention, < 1 Day, Last 30 Days


Lexicon

screenElements:
Accordion
Stacked List

screenKeywords:
AV 4 = 0oo B2B / Saa$
~ Boards Reports v Users Events Q search 3 +K e @ €§§' All Project Data
® Welcome! You are viewing a Mixpanel demo T Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Events Custom Events Event Properties Profile Properties Lookup Tables Import v @ Export
30 results Filter by All Status v All Tags v All Types v Q Search events
* Event Name Display Name Description Status Volume Queries
> Upload Media Visible 25.21K 3,797
> Account Created Visible 4,461 6,085
- Send Message Triggered when a user posts a message. Visible 184.2K 6,948
Your Properties ~ Mixpanel Properties
= channel_id Visible Optional
The ID associated with the Company. Used to
= company_id Company ID analyze actions at the company level, instead of Visible Optional
the user level
i= conversation_id Visible Optional
= message features Visible Optional
i message length (chars) Visible Optional
|Start building with your own data by clicking “Implement Mixpanel.”

Events Custom Events Event Properties Profile Properties Lookup Tables Import v @ Export

30 results Filter by All Status v All Tags v All Types v Q_ Search events
* Event Name Display Name Description Status Volume Queries
> Upload Media Visible 25.21K 3,797
> Account Created Visible 4,461 6,085
> Send Message Triggered when a user posts a message. Visible 184.2K 6,948
> App Open Visible 53.73K 6,234
> Sign Up Visible 48.01K 8,292
> App Install Visible 44.43K 3,970
> Create Workspace Triggered when a user creates a workspace. Each Visible 4,697 3,215

workspace is associated with a company.

> Landing Page Visible 40.06K 3,772
> Detail Page Visible 4,188 1,287
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover ® Wel 1y L Mi Id [[I:] Lexicon
elcome: YOou are viewing a MiXpanel demo | :
o . g P o . P Document and transform atch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel. your events and properties
v Favorites 0, Cohorts
Board Suggested Creators o Manage your saved cohorts
Brainstorming board
@ ) ) Q@ . e
A . . . . ) X  Connect Mixpanel to a data e v
v Pinned jdoe.mobbin@gmai... Mixpanel Team Mixpanel Team Mixpanel Te pipeline or customer
3 boards - 15 reports 1board - 4 reports 1board - 14 reports 4 boards - 17 re engagement tool
Board
~ Example Insights ... D 99 Boards
100 results 2+ Most Viewed a8 =
@" Core Company KPIs
O Insights
ul Example Funnels ... 88 @" Core Company KPIs Last edited 5 months ago °+ 3
Funnels
<J Example Retentio... D loe
N See th t t f tly tri d i . =
& Introduction to Mi... ©€ the events most frequently triggered in your Last edited 9 hours ago °+ 2 D 55 Flows
Board
What ch | cat . t often ioined? D ©7" Retention
v Your Boards at channe (_:a egory Is most often joined Last edited 1 day ago °+ 2
. Example Insights Reports D o ¢
mpac
Marketing KPI's: Sign ... "
Insights report 88 ul Example Funnels Reports Last edited 5 months ago °+ 2
Brainstorming board
88 Sample iOS Dashboard Last edited 1year ago °+ 2
How are users finding my site? Last edited 2 days ago °
. Example Insights Reports
New User Accounts (last 30 days) .
Last edited 2 d
] @ Core Company KPls astedie ays ago °
o ggo How many users th_at sign up come back? Last edited 9 hours ago °
o «J Example Retention Reports
|AV 4 = 0oo B2B / SaaS
” Boards Reports v Users Events Q Search 3 +K oo @ €§§ All Project Data
> Upload Media Visible 25.21K 3,797
> Account Created Visible 4,461 6,085
v Send Message Triggered when a user posts a message. Visible 184.2K 6,948
Your Properties ~ Mixpanel Properties
Aa Sbrowser Browser The browser bc?lng used at the time the event was Visible
fired. (Not versioned)
Aa Sbrowser_version Browser Version The Yerswn number of tI1e browser being used at Visible
the time the event was fired.
Aa Scity City The city of the event sender, parsed from IP. Visible
Aa Sdevice Device The nan)e of the event sender's device, if they're Visible
on mobile web.
Aa Semail Email The user's email address. Visible
oe Simport Import Visible
A random 36 character string of hyphenated
Aa Sinsert_id Insert ID alphanumeric characters that is unique to an Hidden
event. Used to deduplicate events.
Aa Sname Name The full name of the user. Visible
Aa Sos [ The operating system of the event sender. Visible


Talk to sales

screenElements:
Illustration
Text Field

screenElements:
Button
Top Navigation Bar
Logo
Illustration
Text Field

pagePatterns:
Landing Page
Contact Page

screenKeywords:
mj_){paDEI Product v Community v Company v Pricing Talk to Sales
Prog ' 1bl
Simple and powerful analytics that helps everyone make better decisions.
|J | [€
. <N,
Getintouch [
First name Last name i ‘ i
Jane Smith
Company email Phone number
you@mail.com 123-555-5555
Company size Active users
: — e N
1-250 2511000 1000+ <100k 100k+  Unknown ‘ - ' ‘ |
i i i \ \ “
Topic
Select.. \
How can we help Optional E >
Let us know how we can help : ' | -
mall | &
g = - \‘/"‘l ' |
§ & Tlae SIS P