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Browse a blog category (Culture)

appName: ClassPass

appCategory: Health & Fitness

appTagline: Book fitness classes & salon appointments

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Benefit
A corporate wellness blog by ClassPass
CULTURE EMPLOYEE WELL-BEING TRENDS RESOURCES Search Q
Benefits Management is About So Much More than
Checking the Box >
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|[J
Benefit
A corporate wellness blog by ClassPass

CULTURE EMPLOYEE WELL-BEING TRENDS RESOURCES Search Q

Benefits Management is About So Much More than
Checking the Box >

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e 0 | g New ClassPass Report including: events, produet
< | B Reveals How Hybrid Work updates, Bene articles &
. \ il @ Has Changed Our Workouts L


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Chicorelli drove the firm’s decision to partner with ClassPass, the world’s leading fitness & wellness membership, in part
as a financial wellness benefit. By reducing the cost to exercise, she’s helping to take one more financial burden off of
her employees’ plates. On top of that, she’s making it easy and accessible for employees to stay active & healthy -
addressing two pillars at once.

Use feedback loops to ensure benefits are hitting the
mark

Chicorelli believes in the importance of having a data-driven strategy. She relies heavily on assessments and surveys to
identify trends and areas forimprovement. She also looks to her vendors for key insights. For example, she looks at
contribution rates from their 401(k) recordkeeper to help understand her employees’ financial situations better.

Akin Gump also relies on their local HR Managers and firmwide resource groups (FRGs) to help inform their benefits
strategy. The FRGs are affinity groups for certain populations at the firm and they connect regularly to discuss their
needs as a group. Executive sponsorship and participation in these groups ensures that these needs are bubbled up to
the global HR Team and incorporated into the strategy. That way, employee feedback is heard.

Effective communication is key

Allin all, Akin Gump's benefits are truly comprehensive - but that also means that employees can get overwhelmed
easily. There are so many benefits that fall into each pillar that it can make communication complicated.
Pre-pandemic, the HR team would go on a road show and travel between locations explaining the benefits. Now that
travel is restricted, they’ve pivoted.

“There’s only so many benefits we can promote at the same time without overwhelming people. Our job is to connect
the dots for them and say this employee has this situation, what benefits can we use to help them with that,” says
Chicorelli. “You can’t just give them a list of our benefits, and say ‘hey here they are.” It's more about thinking about the
time of year, what’s going on in the world, what can we do to show them right now that they are supported.”
Executive support is crucial to success

The Akin Gump team says that the best way to build a successful program at your company is to invest in the team,
communicate frequently and get stakeholder buy-in. They admit that without the leadership team’s support, it would
be impossible to achieve their program goals.

“The leadership buy-in comes from the perspective of - we know this is good for our employees, we know this helps
them personallv which will helpo them professionallv” savs Juli Dennis Manaaer of Well-Beina Benefits. “Not ‘whoa this
|Benefit
A corporate wellness blog by ClassPass
CULTURE EMPLOYEE WELL-BEING TRENDS RESOURCES Search Q

Benefits M tis About S

Much More than Checking the Box
ClassPass Corporate sat down with one of our long-time partners, Akin Gump, to discuss the firm's benefits
management strategy. We are excited to share the key takeaways from our conversation to show how Akin Gump goes Si gh up for email u pd ates
beyond simply "checking the box" with employee benefits and well-being. includi ng: events, prOd uct

updates, Bene articles &

When you picture the company culture of a law firm you might think of the stereotypical “corporate culture” you see in more.
the movies. You might think of long hours with a board of no nonsense bosses who only care about winning cases. But
at Akin Gump, one of the world’s largest law firms, that couldn’t be farther from the truth. _
|ClassPass Corporate sat down with one of our long-time partners, Akin Gump, to discuss the firm's benefits

management strategy. We are excited to share the key takeaways from our conversation to show how Akin Gump goes Slg h up for email u pd ates

beyond simply "checking the box" with employee benefits and well-being. includi ng: events, prOd uct
updates, Bene articles &

When you picture the company culture of a law firm you might think of the stereotypical “corporate culture” you see in more.

the movies. You might think of long hours with a board of no nonsense bosses who only care about winning cases. But

at Akin Gump, one of the world’s largest law firms, that couldn’t be farther from the truth.

Akin Gump knows that people are at the heart of their success. To support their people, they offer a world class

benefits and well-being program, where they focus on ‘meeting people where they are.” There’s the typical medical,

dental, vision, life, disability and paid time off that you would expect of a global firm, but they also offer adoption and

surrogacy support among many other thoughtful benefits designed to meet their employees’ specific needs through ernail address*

every life situation.

Meg Meserole, Chief Human Resources Officer says “we want to have benefits that help them just take some of the

stress of life off. We all work very hard at Akin Gump and we want to provide benefits that help make their lives easier.”

To double down on their commitment, they’ve hired Juli Dennis, Manager of Well-Being Benefits to focus solely on Please Select v

their wellness program full-time -- a role you don’t often see at a law firm. B . S

“If you're doing it from a check the box perspective you're doing it for the wrong reasons and you're going to miss the other communications from ClassPass

mark,” says Meserole. “To be the best professionally, you need to be your best personally. You can unsubscribe from these

. communications at any time. For more

A four pl I Iars Of wel I ness a pproaCh information on how to unsubscribe, our

Akin Gump’s approach to employee well-being includes four defined pillars -- physical, mental, financial & pnvacy przchces,and'how V\;e are .

social/community. Every benefit that they offer, outside of the basics, falls into one of these pillars. Whenever they are commﬁcte to |<|>rotect|n‘g andrespecting

interviewing a potential vendor or looking to add or improve a benefit, they're thinking about which pillar this benefit is yourprivacy, piease review our

addressing. The goal is to ensure that all employees are supported in all four areas so they can show up as the best '

version of themselves at work.

“Benefits are about more than just jobs and career stuff. We want to make sure that people have what they need,” says

Meserole.

Jessica Chicorelli, Director of Financial Benefits, drives the team’s financial wellness strategy. This pillar has evolved

over the years to cover everything from retirement planning to student loan assistance. Chicorelli leads the team in

coordinatina financial wellness education and works with manv emblovees 1:1 on their individual auestions helpina her
|them personally which will help them professionally,” says Juli Dennis, Manager of Well-Being Benefits. “Not ‘whoa this
will save money’ but more from the perspective that we know it’ll help our employees and we care about our
employees.”
It’s safe to say that benefits management is so much more than checking the box - it’s about caring for your employees
as their whole, true selves and supporting them every step of the way, no matter where they're at.
Feature image credit: Photo by KOBU Agency on Unsplash
(] (] (] (]
Investin flexible fithess benefits
get started
Give your employees a benefit they’ll actually use.
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Employee Engagement & Mental Health Tips 12 Ideas To Promote Employee Wellbeing In The
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Benefit
A corporate wellness blog by ClassPass

CULTURE EMPLOYEE WELL-BEING TRENDS RESOURCES Search Q

Benefits Management is About So Much More than
Checking the Box >

B = |
e 0 | g New ClassPass Report including: events, produet
< | B Reveals How Hybrid Work updates, Bene articles &
. \ il @ Has Changed Our Workouts L


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How and Why Your Tastebuds Cyclist Gift Guide
Change Over Time By Alex Brown
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! . - ~ i’}r- 2020 Was a Rough Year for
b s '\ .
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The pandemic has been extremely tough for the fitness industry and small businesses everywhere. As businesses

around the world closed their physical locations and quickly pivoted to online classes, we also saw the industry band

together in an unprecedented way. We spoke with fitness professionals and leaders to gather their thoughts on where

we’ve been, where we are now and how things will shake out in 2021 and beyond.
Sign up for email updates

The studio owners and workers were frank — the pandemic has been really hard, but they all continued to bring up 'nCIUd"‘g: events, prOdUCt
nnndatee Aftar Clace
|The pandemic has been extremely tough for the fitness industry and small businesses everywhere. As businesses
around the world closed their physical locations and quickly pivoted to online classes, we also saw the industry band
together in an unprecedented way. We spoke with fitness professionals and leaders to gather their thoughts on where
we’ve been, where we are now and how things will shake out in 2021 and beyond.
Sign up for email updates
The studio owners and workers were frank — the pandemic has been really hard, but they all continued to bring up inCIUding: events, prOdUCt
" 4 updates, After Class
positives that came out of the pivots they were forced to make. articles & more.
Companies pivoted back to focusing on their roots, increasing
the sense of community in their active locations
The pandemic paused most expansion ventures, allowing businesses to focus on their existing locations and explore
opportunities within their existing clientele.
Before COVID Dominik Desbois, owner of Spin Society, believed that the industry was going to have an increased
allure to stay small. “It felt like the big guys were really going to start to hurt. They were getting too big, too fast with You can unsubscribe from these
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Desbois believes that boutique fitness is all about community at its heart. There’s a certain value that high quality privacy practices, and how we are committed
studios can bring to their local clientele. These places are run by neighbors, for their neighborhood. Not all national to protecting and respecting your privacy,
chains will fit into every neighborhood or borough. please review our .
Digital classes created connection in a remote world
Cristin Van Horn the creative marketing director from Jane DO echoed the community aspect of studio fitness. She
feels like the pandemic brought together a fithess community in a way that wasn’t possible before.
“Before the pandemic we didn’t do many virtual classes, but we opened up virtual options almost immediately,” says
|How to Get Massage The Mobilization of Fitness  Maintaining Your Personal
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3 @) ACUITY SCHEDULING () mindbody booker
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Use a different booking integration? Sync your
appointments with CalendarSync
If you do not use MindBody, Booker, or Acuity, you'll still be able to enjoy seamless appointment syncing with
CalendarSync. Most scheduling platforms provide you with an iCal or Google Calendar link — simply add this to
CalendarSync, and it'll update your open and filled appointments in real time. .
v CalendarSync automatically pulls from your calendar — no upkeep is required
v Reduce therisk of double-booking customers
v CalendarSyncis available to all non-integrated wellness partners
Monthly revenue
Baseline revenue . Opportunities revenue
$34,575 $5,321
s12k - How much could you earn?
$10k F—— Over one million reservations have been booked at global wellness venues on ClassPass. Find out what you could be earning with our
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Grow revenue by at least 20%
Wellness venues around the world increase revenue by at least 20% by filling their open 4
appointments with ClassPass.
Attract brand-new customers
On average, 88% of clients that book a wellness, beauty or spa appointment are first-time %
visitors. - i
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Take advantage of our free marketing i
By partnering with ClassPass, your appointment schedule is available to our global community )
of members across 2,500 cities on both our website and in our app.
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/ “‘\
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With MindBody, Booker, or Acuity, you can enjoy seamless availability syncing and appointment management. Autosync reads directly
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and deliver results, all while being supported and motivated by a group. It's working out, taken
to the next level.
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How SmartSpot helps you maximize revenue
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“Since our launch with ClassPass, we've seen up to a 25% increase in enrollment across our studios. For obvious reasons, the access to a new source of
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customers to your studio — by getting your studio in unique space — all with the tap of a button. Stand out to your business — helping you expand your reach
front of a targeted and tailored audience. from the crowd by adding a detailed description of while saving costs.
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D classpass How CreditsWork  Plans
FITNESS LIFESTYLE  WELLNESS&RECOVERY  SPA&BEAUTY
The Truth About Swimming
By Alex Brown on June 9,2022
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As temperatures rise, it seems the only safe haven from the heat is a body of water. Whether it’s a beach, a local pool or
even a swim class, you may want to try swimming for a great workout that can help you beat the heat. However, some
may hesitate to head to a swim class because of a few outdated (yet all too common) misconceptions about the sport.
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Swimming is one of the best forms of
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Old myths about eating or drinking before swimming may cause people to think it’s an inconvenient exercise. Some
people thinkit’s not enough of a workout, while others think it leads to bulky muscles.
These old-fashioned ideas shouldn’t keep you from getting a great workout. Let’s debunk five common swimming
myths so we can all enjoy this refreshing and invigorating exercise.
“Swimming will make your arms and shoulders bigger.”
It's a common myth that swimming will make your arms and shoulders “bulk up” in an unflattering way. While swimming
is great for the arms, it's really a total body exercise. Since it’s a cardio exercise, it’s great for building lean muscle mass.
In order to visibly bulk up, you’d need to incorporate a weight-training program into your regimen, alongside the
swimming, that is specifically designed for building muscle mass.
“Eating before swimming will make you cramp up.”
We all heard this one from adults when we were children: “If you eat within an hour of swimming, you’ll cramp up and
drown.” Nobody is sure where this scare tactic originated, but it was likely an agitated parent trying to keep their child
out of the water. There’s no scientific evidence to back up this claim. In fact, many professional swimmers that are in the
|@ classpass How Credits Work ~ Plans
FITNESS LIFESTYLE WELLNESS & RECOVERY SPA &BEAUTY
RECENT POSTS
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The Truth About Swimming RN () (1 TS R T L
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As temperatures rise, it seems the only safe 3 kﬁ}‘;s e T e '/f,;(“, LTS, AP
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All the Swimming Terms You Need to Know
Settle in for your pre-swim class vocabulary lesson! Swim classes are making a major splash...
PREVIOUS POST
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Gyrotonics Glossary and Terms to Know
Before Class
RECENT POSTS CATEGORIES FITNESS, BEAUTY & CHECK OUT THESE
WELLNESS OPTIONS CITIES ON CLASSPASS
ON CLASSPASS
June 15, 2022 ClassPass News
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1. 4 ~AANN Singapore
|O C I asspass How CreditsWork Plans [SLAAICE
an easy one. Depending on the intensity and the length of the swim, you can easily burn hundreds of calories. It's a
cardio workout that builds lean muscles and increases lung capacity. Low-impact does not necessarily mean low-
calorie burn.
“You don’t need to drink as much water while you’re swimming.”
Whether it's because it’s a low-impact exercise or because it's done in a body of water, many people have the
impression that they don’t need to drink as much water when they’re swimming as they do during other forms of
exercise. In actuality, hydrating while swimming is very necessary and can actually prove harmful if you don’t do it.
Related Posts
The Best Swimming Benefits
Outdoor access to bodies of water during summer months tends to bring attention to swimming,...
The Best Cross Training Exercise for Swimmers and Former Swimmers
Whether you swam competitively in high school or simply prefer to work out submerged below...
All the Swimming Terms You Need to Know
Settle in for your pre-swim class vocabulary lesson! Swim classes are making a major splash...
PREVIOUS POST
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C I asspass Q. Yoga, pilates, massage... Q San Francisco, CA, USA i1 Gifts Videos Upcoming Get $40 20 credits J v
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Info  Appointments L4
Crunch Gym - New Montgomery m
47 kK KKy (7500+)
This business is in a different timezone.
This studio offers Gym Time classes.
Crunch is a high end gym chain with 400+ locations nationwide. They specialize in top of
the line exercise equipment, group fitness classes, and world-class personal trainers.
They want to encourage, empower and entertain you so that you continuously...
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J First name Last name
John Smith
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Account john55112 jsmith.mobbin@gmail.com
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|class pass i Gifts Videos Upcoming Get $40 20 credits J v
Change password
J Current password
Membership New password
Account
Contact Confirm new password
Billing
Refer Friends
Company Support Partners Community O chat
About us Contact Us Become a Partner Locations