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Usage & APIs dashboard

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Looking for ways to reduce friction in the buyer

journey QA ada

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. . . A . . Ada is a brand interaction platform that enables

were asked to share information like company name, company size, and job title, and : )
companies to treat every customer like a VIP.

answer qualifying questions.

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Conversational Intelligence

feedback from website visitors that the experience was frustrating and lengthy, which led

to high bounce rates.
OBJECTIVE

. . . Deliver a seamless buyer experience
As Arif says, “When people interact with a bot, they expect a fast and easy process.”
Relying on prospects to input information like company name and job title also meant RESULT
. . . 2M in pipeline in 5 month

there was more room for inaccurate and missing data, which had downstream implications $2Min pipeline in 5 months

on lead routing, scoring, and website personalization.

While tedious for the prospect, the existing seven fields were necessary for the Ada team

to qualify, score, and route prospects as well as create personalized buying journeys. Arif

needed to find a way to capture essential information while minimizing input required from

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pageType: Marketing Marketing Marketing

screenKeywords:
r Clearbit Solutions v  Platform+» Customers Company v Resources~ Pricing Login
How to save your sales How to improve data How to drive more timely
team time with Clearbit and accuracy by shortening outreach with Clearbit,
Salesforce forms with Clearbit and Slack, and Salesforce

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e e A e o G e 1. Build your audience to identify net-new high-fit and high-
accounts using Clearbit, Slack, and Salesforce .
Intent accounts
1. Build your audience to identify net-new
high-fit and high-intent accounts o . . . . . . .
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2. Set up your Slack alerts to help sales reach Clearbit lets you build audiences based on fit attributes, intent signals, and relationship history:
out at the right time
3. Drive more relevant outreach e Fit: Clearbit’s 100+ attributes — such as company size, industry, and number of employees — let you
filter to deliver only high-value accounts to sales.
Alerts can trigger well-timed outreach across
the funnel ¢ Intent: Clearbit Reveal identifies anonymous visitors on your website via reverse IP lookup, then
detects when and how often they visit high-intent pages (e.g., pricing page, technical
Request a demo
* Relationship history: Using Salesforce data, you can alert sales of brand-new accounts that don’t
exist in your database yet. You can also alert AEs about their open opportunities, CSMs about their
customers, and more.
When an account meets the criteria in all three categories, an alert will post to a Slack channel.
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catches high-fit, high-intent accounts that aren’t yet in Salesforce. The audience criteria could look like
this:
« Fit: B2B, more than 49 employees, $10M-$50M raised in funding
¢ Intent: Visited the pricing page in the last day
» Relationship history: Not yet an account in Salesforce
9
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the funnel

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people from the right companies at the right time.

Getting the timing right has two components: accounts must show purchase intent, and your team must

quickly reach out with relevant messaging while that interest is still active. This makes it easier to catch

prospects’ attention and share resources that resonate with their needs.

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Configure ICP

pageType: Application Application

screenKeywords:
Set your ICP and we'll tag every company you research that matches your criteria.
Time is limited, so let's automate your prioritization process.
Quick tip: Test your ICP, and see how many companies match it, using our calculator
here!
Define your ICP
Industries
Employees
Business model
Countries
Tech used
Funding raised
Company types
Keywords
Clearbit Connect is brought to you by Clearbit
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Set your Ideal Customer Profile (ICP)
Set your ICP and we'll tag every company you research that matches your criteria.
Time is limited, so let's automate your prioritization process.
Quick tip: Test your ICP, and see how many companies match it, using our calculator
here!
Define your ICP
Industries
Employees
Business model
Countries
Tech used
Funding raised
Company types


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Udemy Explore My learning Q Q
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pageType: Marketing Marketing Marketing Marketing Marketing

screenKeywords:
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profile for B2B leads (+templates)

by Jess Cody on March 10, 2023

Establishing an ICP is crucial for effective outreach. Learn about ICPs and download some ideal

customer profile templates with our comprehensive guide.

Read more >

9
|r Clearbit Solutions v  Platform~ Customers Company v Resources~ Pricing Login
Explore by Topic °

How marketers at Copper, GoLinks,

[J [J [J [J [ J

and Magic drive efficiency with
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Learn how lvan, Brandon, and Michael create, capture, and convert demand at scale with Clearbit.

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How to create an ideal customer
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profile for B2B leads (+templates)

by Jess Cody on March 10, 2023

Establishing an ICP is crucial for effective outreach. Learn about ICPs and download some ideal

customer profile templates with our comprehensive guide.

Read more >

9
|r Clearbit Solutions +  Platform~ Customers Company~ Resources~ Pricing Login
SUCCESS UIey Ieeueu W juslly uie Cost.
The Copper team, rightfully, had trust issues with Facebook. L £ Win =)
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Introducing our ChatGPT Plugin Company API 2019-12-19
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@ - (® View all API versions & changes
ﬂ Please list the top high intent, high ICP companies
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Used Clearbit v

We're excited to announce that Clearbit's new ChatGPT Plugin is available to all ChatGPT Plus

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Authentication Welcome to Clearbit’s API! You can use this API to access all our APl endpoints,
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Another shift is upon us. More than
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My money don't llggle llggle 0 Director of Partner Marketing at
Introhive

... and now that I've got that stuck in
your head, let’s begin.
Another shift is upon us. More than
ever, marketing teams aren’t just
responsible for driving traffic and


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