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Customer Stories > Financial Services > Ally Financial ~
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Ally Financial deployed Zoom to enable an agile, digital-first approach e w g AN e — // t
that improved customer and employee experience alike. Q y N\ | ‘
As a leading digital financial services company, Ally Financial is dedicated to “making banking smarter and
Founded: 1919 simpler.” And they’ve worked to do so for the past century, with the organization evolving as customer needs
change — beginning as an automobile financier and modernizing into an innovative provider for online
Location: Detroit, Michigan banking, lending, home loans, wealth management, and more.
Industry: Financial services Now, with customers’ expectations for elevated services “through the roof,” Sathish Muthukrishnan, chief e
P | TR S U BN 77 TR ST information, data, and digital officer at Ally, knew the company had to deploy the right tools to enable an agile,
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As a leading digital financial services company, Ally Financial is dedicated to “making banking smarter and
Founded: 1919 simpler.” And they’ve worked to do so for the past century, with the organization evolving as customer needs
change — beginning as an automobile financier and modernizing into an innovative provider for online
Location: Detroit, Michigan banking, lending, home loans, wealth management, and more.
Industry: Financial services Now, with customers’ expectations for elevated services “through the roof,” Sathish Muthukrishnan, chief
Challenges: Distributed workforce, increased information, data, and digital officer at Ally, knew the company had to deploy the right tools to enable an agile,
customer expectations for services digital-first approach that would improve customer and employee experience alike.
Solution: Zoom Meetings, Zoom Rooms, Zoom H *
Events Where trust and innovation meet
Benefits: Ability to foster digital connectivity, L . . . . i . .
enable seamless collaboration for a hybrid Continuity and innovation are never in contrast with each other at Ally. With customers facing unrivaled
workforce, accelerate training programs, and uncertainty in 2020, the institution took on the challenges posed by the pandemic and found a way to provide
prioritize security both relief and new services to customers.
“Ally was the first financial institution to provide relief for our customers. We offered a fully digital capability
for our customers to rewrite their loans online. You didn’t have to pick up the phone,” Muthukrishnan said.
Zoom is one of the critical pillars for how we
develop acceleration and ease of execution While a crisis sparked the innovation, a theme of disruption continued in 2020 and beyond, as Muthukrishnan
internally. noted, “From an innovation standpoint, we rolled out in 2020 what we call ‘savings buckets. It’s our way of
helping customers figure out where and what they want to save for and what is important to them. We allow
Sathish Muthukrishnan easy manipulation and movement of money, including automated savings.”
Chief Information, Data, and Digital Officer at
Ally Customer experience may be fueled by innovation, but it hinges on trust — a fact that Ally, like many financial
services institutions, knows well.
“The relationship that we have with our customers is based on trust, and security plays a massive role in
creating the trust because our customers are not coming in and seeing us. Everything is digital,”
Muthukrishnan said. e
He added, “I appreciate the fact that we can introduce the level of security that is required for our operations
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zoom developers Buid Distribute Q
Meeting SDK v Guides Meeting API Meeting Webhooks € Changelog
Select Platform v .
Introduction After getting your Meeting SDK credentials, generate a JWT for authorizing each | Generate a Meeting SDK JWT
Developer accounts request to start or join a Zoom meeting or webinar. You should generate this where Join meetings and webinars with the Meeting SDK
Create an app you can securely store your Meeting SDK credentials, such as through a backend JWT
(server-side) function. Start meetings and webinars with a Zoom user's ZAK
— Authorization b
oken
Versioning v
KovC See the Meeting SDK Auth Endpoint Sample for a sample app that shows how
t v
eyoneepts to quickly, easily, and securely generate a Meeting SDK JWT.
Meeting SDK app types created after February 11, 2023 have one set of
credentials
« |f you see an SDK Key and SDK Secret on your Meeting SDK app
credentials page, use those to generate the Meeting SDK JWT.
« |f you do not see an SDK Key and SDK Secret on your Meeting SDK app
credentials page, use the Client ID and Client Secret to generate the
Meeting SDK JWT (use either development or production credentials).
JWTs consist of three core parts: Header, Payload, and Signature.
Header
The header includes the specification of the signing algorithm and the type of
token.
Key Value
|zoom developers Buid Distribute Q
Meeting SDK v Guides Meeting API Meeting Webhooks € Changelog
Select Platform v . . .
Authorization On this page
Introduction Generate a Meeting SDK JWT
Developer accounts Zoom Meeting SDKs use JSON Web Tokens (JWT) for authorization. Generate a Join meetings and webinars with the Meeting SDK
Create an app Meeting SDK JWT using your Meeting SDK app credentials. JWT
o Start meetings and webinars with a Zoom user's ZAK
— ClLilinallen The Meeting SDK JWT authorizes the Meeting SDK to: token
Versioning v
Key Concepts o e Join Zoom meetings and webinars.
e Start Zoom meetings and webinars when used with the Zoom user's ZAK token
The Meeting SDK respects all Zoom meeting and webinar security settings. You
must go through additional configuration steps if you want to enable registration
and require user authentication. See instructions in the platform-specific Meeting
SDK documentation for details.
Generate a Meeting SDKJWT
After getting your Meeting SDK credentials, generate a JWT for authorizing each
request to start or join a Zoom meeting or webinar. You should generate this where
you can securely store your Meeting SDK credentials, such as through a backend
(server-side) function.
See the Meeting SDK Auth Endpoint Sample for a sample app that shows how
to quickly, easily, and securely generate a Meeting SDK JWT.
|zoom developers Buid Distribute Q
Meeting SDK v Guides Meeting API Meeting Webhooks € Changelog
Select Platform v . .
Zoom Meeting SDK On this page
— Introduction Platforms
Developer accounts Embed the Zoom meeting and webinar experience in an app or website. Meetings and webinars
Creat . . . . . . Access to raw data
reateanapp The Meeting SDK provides the option to display the Zoom meeting and webinar
Authorization . . . f . . Minimum SDK version
experience in your app or website. This allows for a familiar Zoom meeting and
Versioning v webinar experience because the Meeting SDK is the same as the Zoom client,
Key Concepts v except it lives inside your own app or website.
* Native platforms offer Custom Ul the option to customize the SDK Ul design, in
addition to the default client view.
¢ The web also offers a more flexible design called Component View, which
displays the Meeting SDK in components on your website, in addition to the
default client view.
Platforms
B ’
L [
Android ioS macOS
T | ~
8 R
Windows Web Electron
Meatrinace and wehinare
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Meeting SDK v Guides Meeting API Meeting Webhooks € Changelog
webinar.
Select Platform v .
On this page
Introduction Android ioS macOsS Web (component view) Web (client view) Generate a Meeting SDK JWT
Developer accounts Windows Join meetings and webinars with the Meeting SDK
JWT
Create an app o
p——— private fun startMeeting(zak: String) { | St:rt meetings and webinars with a Zoom user's ZAK
o val meetingService = ZoomSDK.getInstance().meetingService token
Versioning v val startParams = StartMeetingParamsWithoutLogin().apply {
Key Concepts v zoomAccessToken = zak
meetingNo = ""
}
meetingService.addListener(meetingServicelListener)
val result = meetingService.startMeetingWithParams(this, startParams, Star
if (result == MeetingError.MEETING_ERROR_SUCCESS) {
// The SDK will attempt to join the meeting.
}
}
See the platform-specific Zoom Meeting SDK documentation for more
instructions on how to pass the ZAK token to the Meeting SDK.
Next, pick a platform, then start and join Zoom meetings and webinars!
L}
Next steps
Android >


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PRODUCT COMPANY NEWS, PRODUCT, ZOOMTOPIA
New! Collaborating with your team Zoom expands platform with new
and customers just got easier (and innovations to enhance team
more fun!) collaboration and customer
experiences
Joseph Chong Joseph Chong
March 27,2023 - 4 min read November 8,2022 - 8 min read
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companion, with new features and a and customers just got easier (and identity management right into your
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Zoom Developer Support > APls & Webhooks > Webhooks > Deliverability O\ Search
Webhook Delays can be cause by Zoom not receiving a 200 OK response from your Event
Notification Endpoint URL after you receive a Webhook.
After receiving a Webhook, your Event Notification Endpoint URL should respond with either
a 200 ora 204 HTTP status code within three seconds for Zoom to consider that the
notification was successfully delivered.
In the case where a 200 OK response is not received, Zoom assumes the Webhook request failed,
and will send it 3 more times. The first retry will be sent 5 minutes after the initial notification delivery
attempt, second retry will be sent 20 minutes after the first retry attempt and third retry will be sent
60 minutes after the second retry attempt for an event. If a 2XX response is received after one of
these attempted retries, the event notification will continue to be sent as usual. However, if Zoom
doesn'treceive a 2XX response even after executing all three retries, no further notifications
related to that event will be sent to your app’s Event Notification Endpoint URL.
To reset the retry count, please submit a ticket.
In the even of a Zoom Webhook service disruption, please stay updated on status.zoom.us.
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|60 minutes after the second retry attempt for an event. If a 2XX response is received after one of
these attempted retries, the event notification will continue to be sent as usual. However, if Zoom
doesn'treceive a 2XX response even after executing all three retries, no further notifications
related to that event will be sent to your app’s Event Notification Endpoint URL.
To reset the retry count, please submit a ticket.
In the even of a Zoom Webhook service disruption, please stay updated on status.zoom.us.
Date created: April 24, 2021 00:43 | Date updated: December 20, 2022 19:20
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details
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Browse a guide topic (Events)

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Event website
-—
Your landing page or event website should provide your visitors with all the information they need to register and
attend your event. It should also communicate the value your event will bring to visitors — what’s in it for them, and
01 . why they can’'t miss it.
Introduction
What to include on your event website:
02
Planning () Brief event overview
03 What's it about? Who's it for? Give attendees a taste of what to expect in 1-2 short paragraphs.
Using the right tools
() Agenda and schedule
04 , , |
Building an interactive Don't forget the time zone!
experience L. .
() Session information
05 Include a short description of each session.
Preparing for your event
() Speakers section
06
promoting your event Include a photo and short bio to promote your speakers’ credentials.
07 () Exhibitors and sponsors
HOStmg your event Showcase sponsors supporting your event with logos and company info.
08
() Resources
Post-event follow-up
Compile a list of resources, like blog posts or websites for further reading, or an event chat channel on Zoom for
event-goers. e
~ FAQ
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Getting ready
-—
1. Hold adry run / dress rehearsal
Schedule a dry run about one week before your event with your production team, event hosts, speakers, and anyone
01 else with an active role, to address any issues before the big day.
Introduction Dry run checklist: Everything you need to go over
02 2.Set speakers up for success
Plannmg Provide your speakers and panelists with tech setup tips so they're prepared to look their best.
03 3. Join the practice session
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A webinar practice session lets the host start the webinar and allows only the panelists and co-hosts to join. Give
04 your speakers a call time to join 10 to 20 minutes earlier than the event starts so they can join the practice session,
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experience
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06 Only hosts and co-hosts can click the Start Webinar button during a practice session. This action cannot be undone, so
. only click the button once everyone is ready to go live!
Promoting your event
07
Hosting your event
08 Going live
Post-event follow-up —
1. Open the doors early
Try to launch your webinar a few minutes early to allow attendees time to join before the program starts. If you
want to play welcome music, make sure it’s royalty-free.
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Asking the right questions will allow you to build a strong foundation for planning and

making decisions, from choosing the right speakers to figuring out how and where you

should promote your event. Here’s a list of questions to get you started.

Who's my target audience?

Knowing your target audience will help you shape your entire event experience, from your agenda and schedule to

the content you provide.

Why should my audience attend?

Concider what valiie vori can hrinoe to varir atidience in terme of content networkine and nther onnorfiinitiec
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Audience interaction
Do you want participants to interact with each other, or do you want the focus on your presenters?
If you want the audience to be on video, speak, or share their screen, then go with Zoom Meetings.
01 If you want the event to be view-only, where the host controls which attendees are seen or heard, then go with the
Introduction webinar platform.
02 ,
Planning Internal or external audience
Attendees you know (e.g., employees or customers) often pose less risk of being disruptive and may want the
03. . interaction that Zoom Meetings offers. Zoom Webinars is a better choice for events where you're dealing with large
Using the ”ght tools groups of unknown attendees, because it gives you more control over factors like who can speak and be on camera.
04
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experience Use Zoom Meetings for: Use Zoom Webinars for:
05
Preparing for your event Breakout sessions Keynotes
Attendee roundtables Main stage presentations
06 Focus groups Live event entertainment
Promoting your event Smaller, interactive trainings Product demonstrations to a large audience
Networking sessions Town-hall-style panels
07
Hosting your event
08
Post-event follow-up
Zoom Webinars vs. Zoom Events
e
Zoom Webinars are great for single-session, one-to-many presentations. If you purchase a Zoom Events license,
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Event website
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Your landing page or event website should provide your visitors with all the information they need to register and
attend your event. It should also communicate the value your event will bring to visitors — what’s in it for them, and
01 . why they can’'t miss it.
Introduction
What to include on your event website:
02
Planning Brief event overview
03 What's it about? Who's it for? Give attendees a taste of what to expect in 1-2 short paragraphs.
Using the right tools
() Agenda and schedule
04 ) ) |
Building an interactive Don't forget the time zone!
experience L. .
() Session information
05 Include a short description of each session.
Preparing for your event
() Speakers section
06
promoting your event Include a photo and short bio to promote your speakers’ credentials.
07 () Exhibitors and sponsors
HOStmg your event Showcase sponsors supporting your event with logos and company info.
08
() Resources
Post-event follow-up
Compile a list of resources, like blog posts or websites for further reading, or an event chat channel on Zoom for
event-goers. e
~ FAQ
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In this guide, we'll cover:
R . . Building an interactive

Planning Using the right tools efperience

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Preparing for your event Promoting your event Hosting your event