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Latest series
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Literally From The Basement
18 stories HAEIOREED 6 stories
(aif s Decoded
\ / ' ' Diving deep into the world of emerging digital cultures
|WEPRESENT Literal Iy
Written commissions by some
of the best writers in the world
Welcome to Literally, our slowly-expanding library of
written commissions by some of the best writers in the
world. There are pieces by the likes of David Sedaris,
| Jarvis Cocker, Sheila Heti, Caleb Azumah Nelson,

Sroreiepeee Leanne Shapton and many, many more. Oh, and before

we forget, each story is accompanied by its own unique,
|Welcome to Literally, our slowly-expanding library of
written commissions by some of the best writers in the
world. There are pieces by the likes of David Sedaris,
Jarvis Cocker, Sheila Heti, Caleb Azumah Nelson,
Leanne Shapton and many, many more. Oh, and before
we forget, each story is accompanied by its own unique,
hand-drawn typography.
So, pick your writer, and get stuck in.

18 stories
|Stick Shift — A story of
learning how to really drive by @
Samuel Hine
LI TETRATLTLY
I Could Drink
A Case of You:
A Jani Mitchell
Grocery List
by Leanne Shapton
| Could Drink A Case of You
— A Joni Mitchell grocery list @
by artist Leanne Shapton
LI TEIRATILILY
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@@GM%@& One Chance — A short horror
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|More series
A Vibe Called Tech
In this collaboration, we explore the history and
significance of Black media by honoring and celebrating
a Black creative community inspired by tales preserved
/ throughout generations.
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|18 stories
LI TEIRATLILY
Real World Waiting in the Sky
REAL%%E — A tribute to David Bowie by
Wﬂ/% Deborah Levy
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About & methodology

appName: WeTransfer

appCategory: Productivity

appTagline: Send large files & share photos online

companyHqRegion: Europe

companyStage: Growth Stage

platform: web

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If you've managed to get through all
of this, maybe it's time for you to
download the report.

What do you think? Could be fun.

Download the report >
|- ________________________________________________________________________________________________________________________________________________________________________________
[
ABOUT US Founded in 2009 as the
[ [

simplest way to send big
files around the world,
WeTransfer has since grown into a whole set of creative
productivity tools—helping millions of people every
month to find inspiration, shape ideas, and deliver
(stunning) work. As a certified B Corporation™, the
company has long been a champion of using business
as a force for good. From campaigning for issues like
climate change and mental health to donating 30% of
its advertising space to support the arts, WeTransfer is
committed to a better internet and a better world for
everyone.
More about us >
|Geattmorspor) GO
|UL U - i u V o MJUVVC U @ "" i VvV @ oUllyV UINC

to make it in the creative world.

METHODOLOGY For our 2022 report, we spoke to
over 6,500 creatives from 180
countries in order to probe the
tension between our perceptions
and the realities of the industry.
A big thank you to everyone that shared their thoughts,
feelings, frustrations, and (big) wins for this year’s
report.

IDEAS REPORT
|I
Every year, WeTransfer asks
thousands of people about their
creative ideas.

The result is the Ideas Report, a roundup of insights from all over
the globe about the unpredictable nature of creativity.

Read past reports >
|o o
Five years of finding
out what makes

o @
creatives tick—and

9

what doesn’t
Since 2018, WeTransfer has asked its creative communities — from
musicians to advertising strategists to TikTok creators — about the
state of their industry, the power of an idea, and what it really takes
to make it in the creative world.


Contact

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screenKeywords:
WeTransfer Aboutus Leadership Responsibility News Mediaassets Awards Contact Q
Get in touch
Media Inquiries
Annematt Ruseler / Ingrid Véalk
pr@wetransfer.com
Headland Consultancy
WeTransfer@headlandconsultancy.com
o
Contact Information
WeTransfer HQ WeTransfer LA WeTransfer NYC
Willem Fenengastraat 19 2116 Zeno Place 636 Broadway, #704
1096BL Amsterdam Venice, CA 90291 New York, NY 10012
The Netherlands USA USA
|WeTra“sfer Aboutus Leadership Responsibility News Mediaassets Awards Contact Q

Story Key Stats History Products

Story Welcome to WeTransfer
Founded in 2009 as the simplest way to send big files around the world, WeTransfer has since grown
into an ecosystem of creative productivity tools. The company’s suite of tools is specifically designed
for creative professionals, enabling collaboration, co-creation and client management across their
workflow process.
As a certified B Corporation™, WeTransfer has long been a champion of using business as a force for
good. The company famously donates 30% of its advertising real estate to raise awareness for artists
and creative work.
Responsible business
Good ideas deserve good company, and WeTransfer has built a business with empathy at its core.
WeTransfer is driven by a sense of purpose and a belief that only sustainable and responsible
businesses can stay relevant in the future.
This core value permeates throughout the organization and impacts every aspect of WeTransfer’s
business practices. The company elected to have its social and environmental performance, as well as
its focus on accountability and transparency, assessed against the proprietary criteria established by


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pageType: Application Marketing

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jsmith.mobbin@gmail.com
Account
LA X J Invite team
Help
Company
Portals Log out
Upload files
Or select a folder P e f
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Email to [ Cmd}
Your email COIIaboratlon
jsmith.mobbin@gmail.com
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Browse a help topic

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pageType: Marketing Marketing Marketing

screenKeywords:
WEe Avoutus English Submitarequest ~Q  What can we help you with?
WeTransfer Support » WeTransfer Subscriptions ® All Systems Operational
WeTransfer Subscriptions
Everything you ever wanted to know about your WeTransfer subscription,
from setting up your WeTransfer page to creating a team. This and plenty
more is stored away here.
WeTransfer Premium Customise your WeTransfer account
What does WeTransfer Premium offer me? Set up your WeTransfer Pro or WeTransfer Premium wallpapers -
Videos & Images
Your WeTransfer Premium unlimited storage
Set up a background for your emails
How to cancel your WeTransfer Premium subscription
Add an avatar to your account and emails
Your WeTransfer Premium trial has ended. What next?
|WEe€ rvoutus English Submitarequest Q  What can we help you with?
reTreTTa g e
Your WeTransfer Premium unlimited storage
Set up a background for your emails
How to cancel your WeTransfer Premium subscription
Add an avatar to your account and emails
Your WeTransfer Premium trial has ended. What next?
Manage your transfers
Access your account information
Name your transfers
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Your WeTransfer subscription storage
How do | update my billing information and payment method?
Setting custom expiry dates for your transfers
How do | delete a transfer in my WeTransfer account?
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How to claim or change your custom WeTransfer URL
Your WeTransfer page and Branding
Ciiheerintione
|WEe ~boutus English Submitarequest ~Q  What can we help you with?
Search by topic

WeTransfer WeTransfer Accounts
Subscripti

“ scrlp lons Everything you need to know about your WeTransfer account.
Everything you ever wanted to know about your WeTransfer subscription,
from setting up your WeTransfer page to creati...

°

WeTransfer on mobile Portals
Everything you need to know about using our WeTransfer app and how to Everything you need to know about WeTransfer’s tool for creative reviews.
use WeTransfer on your mobile web browser. Share work and get feedback all in one place.


Responsibility

pageType: Marketing Marketing Marketing Marketing

screenKeywords:
WeTra“sfer Aboutus Leadership Responsibility News Mediaassets Awards Contact Q
Our commitments WeTransfer’s Supporting Act Foundation

WeTransfer’s Supporting Act Foundation is classed as an independent charity in the Netherlands, but
has the ability to operate across a wider geography including the US, UK, Italy, France, and Germany,
with the potential to expand to other countries in the future.
WeTransfer endowed the foundation with an initial €1 million and will commit 1% of its revenue on
an annual basis. The first of these contributions will be in 2023, based on 1% of 2022 revenues.
The Supporting Act provides funding to aspiring creatives including artists, musicians, filmmakers,
photographers, and designers. It also provides a series of grants, offering awards for work that aligns
with WeTransfer’s B Corp values of sustainability, responsibility, and inclusivity. The foundation will
also oversee an annual prize, the WeTransfer Award for Creative Excellence.
WeTransfer’s Supporting Act Foundation is the latest step in a sequence of initiatives to support the
creative community and the arts.

« Since its launch in 2009 WeTransfer has donated 30% of advertising space to raise awareness for
up-and-coming artists, creative work, and the world’s most pressing issues—such as climate
change, mental health, and gun control.

« In 2014, WeTransfer began a partnership with London’s Central Saint Martins College of Art to
provide bursaries. One high-profile recipient went on to found his own successful fashion label in
South Africa.
|WeTra“sfer Aboutus Leadership Responsibility News Mediaassets Awards Contact Q
s e reeama G e AR et —a T AU SeAARASASARieJy R LRSS ARreyy SeAss SEEmAseUA [ Avge A tee Ausaessesssesues Traes
also oversee an annual prize, the WeTransfer Award for Creative Excellence.

WeTransfer’s Supporting Act Foundation is the latest step in a sequence of initiatives to support the
creative community and the arts.

« Since its launch in 2009 WeTransfer has donated 30% of advertising space to raise awareness for
up-and-coming artists, creative work, and the world’s most pressing issues—such as climate
change, mental health, and gun control.

« In 2014, WeTransfer began a partnership with London’s Central Saint Martins College of Art to
provide bursaries. One high-profile recipient went on to found his own successful fashion label in
South Africa.

« In 2016, WeTransfer launched the world’s first free Master of the Arts in Experience Design with
the University of the Underground.

» The company has provided over €500,000 in grants and sponsorship opportunities to empower
creative professionals and creative institutions.

» WeTransfer has partnered with more than 300 organizations that share its values and
commitments as a B Corporation™.

For more information on WeTransfer’s Supporting Act Foundation, please click here.

Climate Neutral Certified

As a Climate Neutral service, we are determined to achieve net-zero carbon with a focus on reducing
our own carbon output, offsetting any remaining emissions, and encouraging our supply chain to do
likewise. It’'s hardly news that businesses have a crucial role to play in reversing climate change.
|WeTransfer Aboutus Leadership Responsibility News Mediaassets Awards Contact Q

Responsibility

Approach Our commitments Reporting Policies

Appl‘oach Alongside its commitment to the creative community, WeTransfer strives to have a positive impact on
social and environmental issues—balancing people, planet, and profit.
Corporate governance is not only part of the company’s DNA, but a driver for its success. That’s why,
in March 2020, WeTransfer became one of the very few global tech companies to be awarded B Corp
status.
As a certified B Corporation™, the organization supports issues such as climate change by
maintaining a climate neutral status and aiming to reduce its carbon footprint by 30% by 2025. The
company is also focused on promoting diversity and inclusion, as well as championing employee
mental health.
About B Corp
B Corps are companies that harness the power of business to make a positive impact on the world
balancing people, planet, and profit. To become a B Corp, businesses have to — in the words of the B
Corp movement — “meet the highest standards of verified social and environmental performance,
public transparency, and legal accountability”.
R Cornce achieve a minimitm verified ceore on the R Imnact Accarcement-—a ridgaorntic accecement nf five
|WeTra“sfer Aboutus Leadership Responsibility News Mediaassets Awards Contact Q

Story Key Stats History Products

Story Welcome to WeTransfer
Founded in 2009 as the simplest way to send big files around the world, WeTransfer has since grown
into an ecosystem of creative productivity tools. The company’s suite of tools is specifically designed
for creative professionals, enabling collaboration, co-creation and client management across their
workflow process.
As a certified B Corporation™, WeTransfer has long been a champion of using business as a force for
good. The company famously donates 30% of its advertising real estate to raise awareness for artists
and creative work.
Responsible business
Good ideas deserve good company, and WeTransfer has built a business with empathy at its core.
WeTransfer is driven by a sense of purpose and a belief that only sustainable and responsible
businesses can stay relevant in the future.
This core value permeates throughout the organization and impacts every aspect of WeTransfer’s
business practices. The company elected to have its social and environmental performance, as well as
its focus on accountability and transparency, assessed against the proprietary criteria established by


How to apply

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'e Features v  Products Pricing Advertising Company Help Login
3 4
Decision Onboarding
If you like what you see, and we like what we hear, you'll be You'll be given access to the magical world of WeTransfer,
invited to join the team — and hopefully you'll say “l do”. meet your team and your manager, and get set up with
everything you need to do great work.
|'e Features v Products Pricing Advertising Company Help Login
WeTransfer news?
Privacy Policy
'e Products About Us Resources Explore
English - Overview Company Help Center WePresent
WeTransfer Advertising Accessibility Ideas Report
Paste® Careers Creative Hubs Index
Collect Culture Blog
Paper® Locations
Pricing How to apply
B Corp
Newsroom
y 0 o Terms | Privacy ©2023 WeTransfer
|'e Features v  Products Pricing Advertising Company Help Login
1 2
Apply Interview
If the job of your dreams catches your eye, hit “apply now”, The interview will be with your prospective team members.
or send an open application. If it's a good fit, we’ll get in There might be an assignment depending on your role, but
touch and invite you to an interview. we’ll make sure you're prepared.
|we Features v Products Pricing Advertising Company Help Login
Join WeTransfer, and you’ll be joining a purpose driven B Corp where
everyone believes in the mission, and is empowered to do their best
work.
2

Interview

The interview will be with your prospective team members.

There might be an assignment depending on your role, but

we’ll make sure you're prepared.


Transferring files (as guest)

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WeTransfer Aboutus Leadership Responsibility News Mediaassets Awards Contact Q
News
Filter by:  AllTopics < AllYears v  AllMonths v
~ @ AllTopics .
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@ Responsible tech
$ Product WeTransfer summarizes 2022 corporate social responsibility
@ Creativit " . .
o A en»syng milestones in end of year recap video
L ) - 20 December 2022 Responsible tech
et &
WeTransfer’s Supporting Act Foundation announces recipients
EQUAL of its inaugural grants
DPPORTUNITY 16 December 2022 Company news
|WeTra“sfer Aboutus Leadership Responsibility News Mediaassets Awards Contact Q
News
Filter by:  Product ~  AllYears -~  AllMonths -  Reset
January 2022
WeTransfer Launches New Premium Offering
© View 18 January 2022 Product
¥ Favorite
© Download
September 2021

WeTransfer Unveils Teams, Raises File Transfer Limit to 200GB
for Pro Subscribers
14 September 2021 Product

[ ®
|WeTransfer Aboutus Leadership Responsibility News Mediaassets Awards Contact Q
News
Filter by:  AllTopics v AllYears v AllMonths v
December 2022

>y WeTransfer summarizes 2022 corporate social responsibility
& milestones in end of year recap video
‘. A { ‘vi 20 December 2022 Responsible tech
e
WeTransfer’s Supporting Act Foundation announces recipients
EQUAL of its inaugural grants
DPPORTUNITY 16 December 2022 Company news


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WEPRESENT Making noise — The process
of capturing a brand’s identity
through sound
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|spearheaded by Academy Award-winning sound designer Lon Bender.
Netflix New Logo Animation 2019 Y ~»
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“| got a phone call out of the blue from Todd Yellin, who was a VP at Netflix at the
|WEPRESENT Making noise — The process
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through sound
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music streaming services, smartphones, apps, and podcasts, the possibilities of
the medium are growing daily. All that, along with research studies like the one
above that illustrate the impact these sounds can have on the consumer, brands
are catching on. They're beginning to harness that power, and they're looking to
sonic branding agencies to help them do it.
Example songs from MassiveMusic's Brand Attribute
Sound System, and the values they represent

00:14 Listento Togetherness; Family-Orientated; Wholesome

00:17 Listen to Disciplined; Contemporary; Intelligent; Powerful

00:15 Listen to Playful; Charismatic; Fun; Quirky
A sonic branding team will begin their research with the brand’s history and
identity, alongside a look at what their customers want to hear or are listening to,

Sharethi and all of this is then combined with what the brand wants to be communicating.
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“They might come to us and say ‘this is what we used to be and this is what we
want to be',” says Massive Music's Head of Production Tom Tukker. “From there, it
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The satisfying “click” as you unlocked one of the old
iPhones, the classic roar of the MGM lion before a film
begins, the unmistakable “ba-da-ba-ba-baaa” of
McDonalds. These sounds are all embedded in us, and
immediately make us think of the companies associated
with them, and that’s all thanks to sonic branding; the
process of capturing the identity and story of a brand
through sounds and music. Alex Kahl unpacks our
Pavlovian relationship with sound, and explores how
agencies are harnessing that power to tell stories and
bring brands to life.
Cover illustration by Mariano Pascual.
It's a Sunday evening. You're on the sofa, wrapped in a blanket burrito, a steaming
mug of tea in your lap, the glare of the TV filling the dark room with blue light. You
press a button and see the red ribbon “N" of Netflix unfurl on the screen,
accompanied by that familiar “ta-dum” sound. It's a sound most of us have heard
countless times. But have you ever wondered what that sound is? Where it came
from? How it came about? Well, to use that specific example, that three-second-
long “ta-dum” was created over six months of hard work by hundreds of people,
spearheaded by Academy Award-winning sound designer Lon Bender.

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|Keep exploring o
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From The Basement — A
@ live session from UK band @ Netta — The Israeli singer on @ From.The
Squid life after Eurovision rare, live
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Just as smelling the perfume
worn by a past partner can
take us back in time, certain
songs or sounds can bring
memories flooding back.
—®


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Creative Hubs Index

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Find the right creative hub for you
Ten cities, ten emerging creative hubs, and ten potential places to lay your creative
head on a pillow. Take our quiz to find out which city makes sense for you.
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Phase One _
Leveraging product usage data
Our initial list of potential creative hubs was derived from WeTransfer product usage across the United States. Our team
looked at where people were using our products, aggregated by location, and analyzed both the number of users and the
actions they took in their respective cities in 2020.
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Scoring cities by creative growth
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Ranking cities through factor analysis
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|Culture’s continuous obsession with finding
the most “creative city” has yielded more of
the same: indices and lists chock-full of the
juggernauts we’ve come to expect: New York
City, Los Angeles, or Austin. They get most of
the credit, while only being home to a specific
creative experience.
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Atlanta, Madison and Norfolk claimed the coveted prize in 2022, sitting as the top three
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on the United States, there’s no telling where it could take us next.


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We've always been about the ‘we’—that’s people first,
product second. And since 2009, we've been helping
creatives to find inspiration, realize their ideas, and deliver
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meaning that we continually strive to use our business as a
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