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Home

appName: VEED

appCategory: Photo & Video

appTagline: AI video editor

companyHqRegion: Europe

companyStage: Growth Stage

platform: web

pageType: Application

hotspotType: Click

screenElements:
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screenElements:
Dropdown Menu
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screenPatterns:
Help & Support
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hotspotType: Scroll Vertically

screenElements:
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screenElements:
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screenPatterns:
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pageType: Application Application Application Application Application Application Application Application Application Application

allAppCategories:
Artificial Intelligence
Photo & Video

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appCategory: Productivity

appTagline: Modern business planning

companyStage: Early Stage

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|CAUSAL @
18 August, 2023
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Careers

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have defined owners who are accountable for their welcome candid feedback from one another and interests and leave our ego at the door.
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|CAUSAL Platform v  Customers v Resources v  Pricing Partners Docs Login Book Demo Sign up for free
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ENGINEERING

Backend Engineer - Data Product Engineer
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Apply Toronto, Canada Apply Toronto, Canada
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pYolo1\Y; London, United Kingdom pYolo1\Y; London, United Kingdom
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27 EMPLOYEES, SERIES A Before Causal, Aidan was spending countless hours every
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|CAUSAL Platform v Customers v  Resources v  Pricing Partners Docs Login Book Demo Sign up for free
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CAUSAL
PLATFORM CUSTOMERS INTEGRATIONS RESOURCES
Features Customer Stories QuickBooks Blog
Integrations Causal for Finance Xero Documentation
Trust and Security Causal for Startups NetSuite Product Updates
Pricing Salesforce Startup Finance Jobs
Snowflake Webinars
|Bar/Line Chart Pivot Table KPI

DATA VISUALISATION

Gross Profit vs Expenses Powered by Causal
Em power sta keholders with This is a live chart embedded from Causal. Click here to see the full dashboard.
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i o Total expenses: $677k

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actuals from your accounting system (Xero, performance (retention, goals) over each group countries, products, regions, business units)
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Budget Actuals Variance
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and combine it with operational data from your CRM and
data warehouse to build fully integrated models. Xero

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labor) projections in a unified way to help you make better $40k
business decisions in record time.
$20k
Set up unlimited driver-based scenarios, managed $0
automatically by Causal. For uncertain drivers, use ranges
("56% to 10%") and see the full range of possible Mar 20 May 20 Jul 20 Sep 20 Nov 20 Jan 21
Complex revenue modelling
made simple
[t s e Before Causal, Marley Spoon's revenue model was
disconnected from the underlying data (in Snowflake),
and costing the team hours every week to maintain.
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Causal was the only platform that provided the modelling With Causal, Dina's team have re-created their revenue
flexibility that we needed, without requiring external model with 100x fewer formulas, incorporating live data
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DATA VISUALISATION
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with a single underlying source of truth. Insurance $ 7,487 8,210 10,070 7,822 8,37¢
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See Live Example Travel $ 10118 8,985 8,684 7,646 9,37
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|$20UK
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made simple
[t s e Before Causal, Marley Spoon's revenue model was
disconnected from the underlying data (in Snowflake),
and costing the team hours every week to maintain.
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(O TVEIRVE TR T-Wo ol WA o) E: o] d R o - 1d o] (o} Vilo [Yo R o T-NeaTeTe LY T3 Yo With Causal, Dina's team have re-created their revenue
1150 oY {11 4VAH s F- LRI G ToT=Yo (Yo IV d o YTV I A Yo [ VT Ta [ NV LTH B model with 100x fewer formulas, incorporating live data
consultants to manage it. Causal has freed up my team’s from Snowflake, and outputting the results to Looker.
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numbers, and the Causal team are a pleasure to work with.”
Read Case Study
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Enabling public sharing

screenPatterns:
Share
Settings & Preferences

screenKeywords:
» & Models / %27 2024 Forecast + M= Spreadsheet ¥ Dashboard 0 ®WCharts &a @ D Versions ®R Share &
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© Monthly, Jan‘23-Dec 24 v+ (2 Models @ Scenarios
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v INPUTS @
=]
e 4 Initial customers 100 100 100 100 100 100 100 100
)] ~ @ Revenue $100 $100 $100 $100 $100 $100 $100 $100
Product 1 $50 $50 $50 $50 $50 $50 $50 $50
Product 2 $50 $50 $50 $50 $50 $50 $50 $50
4 Profit margin 50% 50% 50% 50% 50% 50% 50% 50%
/. Growth 8.5% 8.5% 8.5% 8.5% 8.5% 8.5% 8.5% 8.5%
+ Add Variable
v CALCULATIONS
+ Customers // 100 109 118 128 139 150 163
» @ Revenue _// $10,000 $10,851 $11,774 $12,777 $13,865 $15,047 $16,329
» @ Profit margin _// $5,000 $5,425 $5,887 $6,388 $6,933 $7,523 $8,165
+ Add Variable
v OPERATING EXPENSES
4+ Rent 2k 2,000 2,000 2,000 2,000 2,000 2,000 2,000
4 Utilities 1k 1,000 1,000 1,000 1,000 1,000 1,000 1,000
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<> Embed
©® Read-only spreadsheet Lets viewers see spreadsheet in dashboard
@ Clonable Lets viewers use this model as a template
TEAMS
22 Jane's Team Disabled ~
22 Jon's Team Disabled ~
|Views
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©® Read-only spreadsheet Lets viewers see spreadsheet in dashboard
TEAMS
22 Jane's Team Disabled ~
22 Jon's Team Disabled ~


Inviting a teammate

screenPatterns:
Invite Teammates
Invite Teammates

screenKeywords:
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Jane's Team
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& Getting started (Cloned) A Jane Smith jsmith.mobbin2@gmail.com Admin v @
2 Jon Smith jonsmith.mobbin@gmail.com Collaborator v @ Remove
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= Overview Add new member: Collaborator v Invite
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[ Categories 6
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) Getting started (Cloned)
[ Documentation (® Chat


Deleting a variable

screenKeywords:
» & Models / & 2024 Forecast (Cloned) -+ = Spreadsheet B® Dashboard 0 ®WCharts &a @ D Versions ®R Share &
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© Monthly, Jan‘23-Dec 24 v+ (2 Models @ Scenarios
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Q  Search variables VIEWS There is no formula defined here
@ Today .” Expand All  Rollup: Yearly FORMULA @ & JAN ‘23 FEB '23 MAR ‘23 APR ‘23 MAY ‘23 JUN ‘23 JuL ‘23
v INPUTS @
=]
e 4 Initial customers 100 100 100 100 100 100 100 100
» @ Revenue $75 $75 $75 $75 $75 $75 $75 $75
4 Profit margin 50% 50% 50% 50% 50% 50% 50% 50%
/. Growth 8.5% 8.5% 8.5% 8.5% 8.5% 8.5% 8.5% 8.5%
+ Add Variable
v CALCULATIONS
+ Customers _// 100 109 118 128 139 150 163
A Profit margin Error Error Error Error Error Error Error
+ Add Variable
v OPERATING EXPENSES
4+ Rent 2k 2,000 2,000 2,000 2,000 2,000 2,000 2,000
4 Utilities 1k 1,000 1,000 1,000 1,000 1,000 1,000 1,000
+ Add Variable
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+
Q VIEWS
@ Today .” Expand All  Rollup: Yearly FORMULA & JAN 23 FEB ‘23 MAR ‘23 APR 23 MAY ‘23 JUN ‘23 JuL ‘23
INPUTS
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g 4 Initial customers 100 100 100 100 100 100 100 100
3 » @ Revenue $75 $75 $75 $75 $75 $75 $75 $75
4 Profit margin 50% 50% 50% 50% 50% 50% 50% 50%
/. Growth 8.5% 8.5% 8.5% 8.5% 8.5% 8.5% 8.5% 8.5%
+ Add Variable
CALCULATIONS
f Customers / 100 109 118 128 139 150 163
» @ Revenue $7,500 $8k-$8.2k $8,138 $8.6k-$.. $8,831 $9.2k-$.. $9,583 $9.8k-.. $10,399 $10.5k.. $11,285 $11.3k.. $12,247 $1
Add Comment @C
» @ Profit margin | $3,750 $4,069 $4,415 $4,791 $5,199 $5,642 $6,123
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4 Rent Copy Variable Link 2,000 2,000 2,000 2,000 2,000 2,000 2,000
4 Utilities Aggregation Function S 1,000 1,000 1,000 1,000 1,000 1,000 1,000
+ Add Variable DESCRRAZIE I R EIRRE|
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|Are you sure you want to delete Calculations / Revenue?
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o Profit margin


Removing team avatar (set up)

actions:
Deleting & Removing
Editing Profile

screenKeywords:
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Creating a model (template)

actions:
Adding & Creating
Browsing Tutorial

screenPatterns:
Home
Guided Tour & Tutorial

screenKeywords:
» & Models / @ B2B SaaS Revenue (2 2 = Spreadsheet B® Dashboard 4 Getstarted [ ® Charts oa ®) D Versions ®R Share &
Q _ . ) -
© Monthly, Jan ‘22 -Dec 24 ~ & Models @ Scenarios "+ Getting started with your revenue model Dismiss
+
Q VIEWS
/& Walkthrough video (recommended) v
@ Today .” ExpandAll  Add Rollup FORMULA & JAN 22 FEB 22 MAR ‘22 APR
) o 72l
INPUTS . @ SaaS Revenue Cgusal S... D1 ¢ [;,7'
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Inbound N
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3 4 Inbound leads (initial) 100 100 100 100 1" ’ o
4 Inbound lead growth 3% 3% 3% 3%
4 Inbound lead -> Meeting booked 5% 5% 5% 5% - \. PR i
outbound b T A S 1 1 1 1 4 5 0 o o
4 Outbound messages sent 1K 1,000 1,000 1,000 1,0
4 Outbound > Meeting Booked 2% 2% 2% 2% I've watched it!
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4 Existing customers (initial) 5 5 5 5
#  Meeting > Demo 50% 50% 50% 50% 5
+# Demo -> Closed Won 50% 50% 50% 50% 5
4 Sales cycle (months) 2 2 2 2
#+ ACV $15k $15,000 $15,000 $15,000 $15,0
4 Contract length (months) 12 12 12 12
4 Churn rate 10% 10% 10% 10% 1
+ Add Variable
SALES FUNNEL
2] 4 Inbound leads — 100 103 106 1
e W Categories ~ @ Data Sources ¥
|» & Models / @ B2B SaaS Revenue (2 2 = Spreadsheet B® Dashboard 4 Getstarted [ ® Charts oa ®) D Versions ®R Share &
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+
Q VIEWS
1 & Walkthrough video (recommended) v
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Inbound N
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3 4 Inbound leads (initial) 100 100 100 100 1" ’ o
4 Inbound lead growth 3% 3% 3% 3%
4 Inbound lead -> Meeting booked 5% 5% 5% 5% - \. PR i
outbound e o T A St 1 1 1 1 4 5 0 1 o
4 Outbound messages sent 1K 1,000 1,000 1,000 1,0
4 Outbound > Meeting Booked 2% 2% 2% 2% I've watched it!
Sales assumptions
4 Existing customers (initial) 5 5 5 5
#  Meeting > Demo 50% 50% 50% 50% 5
+# Demo -> Closed Won 50% 50% 50% 50% 5
4 Sales cycle (months) 2 2 2 2
#+ ACV $15k $15,000 $15,000 $15,000 $15,0
4 Contract length (months) 12 12 12 12
4 Churn rate 10% 10% 10% 10% 1
+ Add Variable
SALES FUNNEL
2] 4 Inbound leads — 100 103 106 1
e W Categories ~ @ Data Sources ¥
|» & Models / @ B2B SaaS Revenue (2 2 = Spreadsheet B® Dashboard 4 Getstarted [ ® Charts oa ®) D Versions ®R Share &
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+
Q Search variables VIEWS Select a cell to see its formula
/& Walkthrough video (recommended) >
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v INPUTS @
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~ Inbound
8
4 Inbound leads (initial) 100 100 100 100 1
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4 Inbound lead growth 3% 3% 3% 3%
4 Inbound lead > Meeting booked 5% 5% 5% 5%
~  Outbound
4 Outbound messages sent 1k 1,000 1,000 1,000 1,0
4 Outbound - Meeting Booked 2% 2% 2% 2%
v Sales assumptions
4 Existing customers (initial) 5 5 5 5
#  Meeting > Demo 50% 50% 50% 50% 5
+# Demo -> Closed Won 50% 50% 50% 50% 5
4 Sales cycle (months) 2 2 2 2
#+ ACV $15k $15,000 $15,000 $15,000 $15,0
4 Contract length (months) 12 12 12 12
4 Churn rate 10% 10% 10% 10% 1
+ Add Variable
v SALES FUNNEL
2] 4 Inbound leads / 100 103 106 1
e W Categories ~ @ Data Sources ¥ e /
|CAUSAL @
18 August, 2023
Q_ Search + J
Welcome to Causal, Jane!
E Overview
& Data
Categories
" New model N
LAEEES Create a new model from scratch
) Getting started (Cloned)
P&L wizard > Headcount wizard >
See your P&L and cash balance, and forecast burn, runway, and See your payroll expenses per employee/team, and build your
revenue. hiring plan.
Burn rate Headcount
$33k L 34 i~
@ Xero @ Bamboo HR
Cashflow $70k Total staff 23
AN Ao PPN
Templates Q
— SaaS Revenue Model
+12% This is a revenue model for a B2B SaaS company, driven by a mixture of inbound and
/ outbound leads. Use it to forecast your revenue, and understand what kind of sales
35k $ - funnel you need to hit your revenue targets.
)‘\
— Detailed Headcount Model
o Q3 This is a bottom-up headcount model, with a roster of your current employees and your
" —— — planned hires. Use it to understand the breakdown of your headcount and payroll costs
B Documentation ® Chat — by Department (Sales, Engineering, etc.) and plan your future hires
s R B oo » Engineering, etc.) and plany :
|» & Models / @ B2B SaaS Revenue (2 2 = Spreadsheet B® Dashboard 0 ®WCharts &a @ D Versions ®R Share &
Q
© Monthly, Jan‘22-Dec 24 v (2 Models @ Scenarios
+
Q Search variables VIEWS Select a cell to see its formula
@ Today .” Expand All  Add Rollup FORMULA @ & JAN 22 FEB ‘22 MAR ‘22 APR ‘22 MAY ‘22 JUN ‘22 JUL ‘22
v INPUTS @
=]
g ~  Inbound
)] 4 Inbound leads (initial) 100 100 100 100 100 100 100 100
4 Inbound lead growth 3% 3% 3% 3% 3% 3% 3% 3%
4 Inbound lead > Meeting booked 5% 5% 5% 5% 5% 5% 5% 5%
~  Outbound
4 Outbound messages sent 1k 1,000 1,000 1,000 1,000 1,000 1,000 1,000
4 Outbound - Meeting Booked 2% 2% 2% 2% 2% 2% 2% 2%
v Sales assumptions
4 Existing customers (initial) 5 5 5 5 5 5 5 5
#  Meeting > Demo 50% 50% 50% 50% 50% 50% 50% 50%
# Demo - Closed Won 50% 50% 50% 50% 50% 50% 50% 50%
4 Sales cycle (months) 2 2 2 2 2 2 2 2
#+ ACV $15k $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
4 Contract length (months) 12 12 12 12 12 12 12 12
4 Churn rate 10% 10% 10% 10% 10% 10% 10% 10%
+ Add Variable
v SALES FUNNEL
® + Inbound leads / 100 103 106 109 113 116 119
e W Categories ~ @ Data Sources ¥ e /
|CAUSAL @
Q_ Search +
Welcome to Causal, Jane!
E Overview
& Data
[F Categories
N New model N
LAEEES Create a new model from scratch
) Getting started (Cloned)
P&L wizard > Headcount wizard >
See your P&L and cash balance, and forecast burn, runway, and See your payroll expenses per employee/team, and build your
revenue. hiring plan.
Burn rate Headcount
$33k i 34 L —
@ Xero @ Bamboo HR
Cashflow $70k Total staff 23
AN Ao A Aeasa
Templates Q
== SaaS Revenue Model
+12% This is a revenue model for a B2B SaaS company, driven by a mixture of inbound and
/ outbound leads. Use it to forecast your revenue, and understand what kind of sales
35k $ - funnel you need to hit your revenue targets.
Lot (@i [e]allale R{a =N naloTe (S Mo CEIT-RNETI &
2 =] N o d e |
o Opening new model... count model, with a roster of your current employees and your
8 Documenaton O ot - B o oorrinen (o, e et 14 ol o5
on TR y Dep » Engineering, etc.) and plany :
|» & Models / & B2B SaaS Revenue (2 2 Click here to start customising your model 4 Getstarted |[EISEINCRAFSaa ) D Versions ®R Share &
Q A )
© Monthly, Jan ‘22 - Dec 24 ~ & Models @ Scenarios Charts dl New Chart ~
+
Q  Search variables VIEWS Select a cell to see its formula
@ Today .” ExpandAll  Add Rollup FORMULA @ & JAN 22 FEB 22 MAR ‘22 APR* ARR + Growth e &
Click here for a walkthrough of this
v INPUTS @ template in our documentation.
=]
v Inbound Monthly ~
8 y
)] 4 Inbound leads (initial) 100 100 100 100 1
$3.6m 140%
4 Inbound lead growth 3% 3% 3% 3% $3.2
$2.9
4 Inbound lead - Meeting booked 5% 5% 5% 5% $2.7m $2. 105%
$2.
v Outbound s $1.8
1.8 70%
o $1.4
4 Outbound messages sent 1k 1,000 1,000 1,000 1,0 $1m
$900k $646 35%
4 Outbound -> Meeting Booked 2% 2% 2% 2%
v Sales assumptions $0 I||IIIIII|||||IIIIIII||||||||- 0%
Apr 22 Dec ‘22 Aug 23 Apr ‘24 Dec 24
4 Existing customers (initial) 5 5 5 5 @ ARR @ Growth rate
4 Meeting > Demo 50% 50% 50% 50% 5
4+ Demo -> Closed Won 50% 50% 50% 50% 5
Sales funnel o & ¢
4 Sales cycle (months) 2 2 2 2
Lead -> Initial Meeting > Demo ->
# ACV $15k $15,000 $15,000 $15,000 $15,0 ey Gkt
4 Contract length (months) 12 12 12 12 + Compare ~  Quarterly ~
4 Churn rate 10% 10% 10% 10% 1 - Q122 -> Q2722
+ Add Variable Inbound leads 309 338
v SALES FUNNEL Inbound meetings booked 15 17
@ # Inbound leads / 100 103 106 1 Outbound meetings booked 60 60
2] @ Categories ¥ ® Data Sources ¥ e 7 Total meetings booked 75 77