Creating a chart

screenPatterns:
Add & Create
Delete

pageType: Application Application Application Application Application

screenKeywords:
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3 » @ Revenue $75 $75 $75 $75 $
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v CALCULATIONS
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» @ Revenue $7,500 $8,138 $8,831 $9,5 @ Product 1 @ Product 2
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, Profit margin ¢ / $3,750 $4,069 $4,415 $4,7
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» @ Revenue 2 i i $8,138 $8,831 $9,583 $10,399 $11,285 $12,247
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» @ Profit margin $4,069 $4,415 $4,791 $5,199 $5,642 $6,123
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OPERATING EXPENSE{
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/. Growth 8.5% 8.5% 8.5% 8.5% 8. $33.5k
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v CALCULATIONS
$0
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» @ Revenue $7,500 $8,138 $8,831 $9,5 @ Product1 @ Product 2
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» @ Profit margin _// $3,750 $4,069 $4,415 $4,7
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Creating a model

appName: Causal

appCategory: Productivity

appTagline: Modern business planning

companyHqRegion: Europe

companyStage: Early Stage

platform: web

pageType: Application

hotspotType: Click

hotspotType: Keyboard Input

screenElements:
Search Bar
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screenPatterns:
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pageType: Application Application Application Application Application Application Application

screenKeywords:
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revenue. hiring plan.
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— SaaS Revenue Model
+12% This is a revenue model for a B2B SaaS company, driven by a mixture of inbound and
/ outbound leads. Use it to forecast your revenue, and understand what kind of sales
35k $ - funnel you need to hit your revenue targets.
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o Q3 This is a bottom-up headcount model, with a roster of your current employees and your
" —— — planned hires. Use it to understand the breakdown of your headcount and payroll costs
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Become a partner

appName: Amplitude

appCategory: Business

appTagline: Product analytics & event tracking platform

companyHqRegion: US & Canada

companyStage: Public & Mature

pageType: Marketing

pagePatterns:
Landing Page
Footer Section

hotspotType: Scroll Vertically

pagePatterns:
Landing Page
Footer Section
Affiliation & Partner Program Page
Affiliation & Partner Program Page
Affiliation & Partner Program Page
Affiliation & Partner Program Page
Affiliation & Partner Program Page

pageType: Marketing Marketing Marketing Marketing Marketing Marketing

allAppCategories:
Artificial Intelligence
Business

screenKeywords:
i >
Try for free Get alive demo Watch an on-demand demo
Don’t take our word for it. Understand The live workshop for total beginners. Watch how Amplitude users go from
the power of self-service analytics with a Understand popular features and data to insights to action with
free trial using your own data. understand the impact Amplitude can Amplitude’s Digital Analytics Platform.
have on your growth strategy.

Start trial > Schedule a demo > Watch now >
PLATFORM RESOURCES SUPPORT PARTNERS COMPANY
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© 2023 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.
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Solution Partner Technology Partner Referral Partner

Solution Partners collaborate with Technology Partners integrate with Amplitude works with independent
Amplitude to accelerate product growth. Amplitude to drive digital product consultants to provide referral fees for

Our Solution Partner Program enables growth. Our Technology Partner Program sharing opportunities that turn into

partners to bring their valuable business provides a programmatic partnership customers.

offerings to market and succeed together model that enables Amplitude and our

by creating greater value for customers. partners to collectively deliver better e Grow trust with your customers by referring

business outcomes for our customers. them to the leader in digital optimization.
e Grow revenue by implementing and selling e T e PR
. . - . . . t t t t
Amplitude. e Drive the latest in innovation with the leader in e Recelve thought leadership from Ampiitude to
) grow your customer base.
) . ) ) product analytics.
e Build a high-value Amplitude practice. ) .
. e Gain access to the Amplitude network for the
i e Cover more use cases with your customers to . o
e Access 1:1 sales support anytime you or your . . latest in news & insights.
. drive retention.
customers need it.
e Accelerate your business growth with joint
marketing opportunities.
Become a Solution Partner > Become a Technology Partner > Become a Referral Partner >
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creation and joint go-to-market activity.

The Amplitude Partner Ecosystem is made up of solution and technology partners dedicated to

growing the digital business landscape. Partners have access to training to help them succeed,

resources to support their sales teams and drive business growth, and a network of like-minded

partners.
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your business.
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Editing chart filters

pageType: Application Application Application

screenKeywords:
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Q . .
© Monthly, Jan ‘23 - Dec 24 ~ & Models @ Scenarios Charts dl New Chart ~ | LY
J’_
Q  Search variables VIEWS = F  Customers current % Revenue W v
@ Today .” ExpandAll  Rollup: Yearly FORMULA @ & JAN 23 FEB ‘23 MAR 23 APR' Revenue O & i
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v INPUTS @
g Monthly ~
4 Initial customers 100 100 100 100 1
S] $67k
» @ Revenue $75 $75 $75 $75 $ v/ Monthly
$50.3k Quarterly
4 Profit margin 50% 50% 50% 50% 5
Yearly
/. Growth 8.5% 8.5% 8.5% 8.5% 8. $33.5k
+ Add Variable
$16.8k
v CALCULATIONS
$0
# Customers _ 100 109 118 f Mar'23 Jul'23 Nov'23 Mar ‘24 Jul'24 Dec 24
» @ Revenue $7,500 $8,138 $8,831 $9,5 @ Product1 @ Product 2
Areas show min/max values
» @ Profit margin < . $3,750 $4,069 $4,415 $4,7
+ Add Variable
v OPERATING EXPENSES
4+ Rent 2k 2,000 2,000 2,000 2,0
4 Utilities 1k 1,000 1,000 1,000 1,0
+ Add Variable
)
) @ Product type W Categories v @ Data Sources ¥ e /
|» & Models / Y27 2024 Forecast + = Spreadsheet B® Dashboard 0 ®MCharts sa M D Versions 2R Share &
Q . .
© Monthly, Jan ‘23 - Dec 24 ~ & Models @ Scenarios Charts dl New Chart ~ | LY
+
Q Search variables VIEWS = f  Customers currenty * Revenue v
@ Today .” Expand All  Rollup: Yearly FORMULA @ & JAN 23 FEB ‘23 MAR ‘23 APR' Revenue e & i
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v INPUTS @
& Quarterly ~
4 Initial customers 100 100 100 100 1
S] $180k
» @ Revenue ¢ $75 $75 $75 $75 $
$135k
4 Profit margin 50% 50% 50% 50% 5
/. Growth 8.5% 8.5% 8.5% 8.5% 8. $90k
+ Add Variable
$45k
v CALCULATIONS
$0
+ Customers ¢ _// 100 109 118 1 Q223 Q423 Q224 Q424
» @ Revenue $7,500 $8,138 $8,831 $9,5 @ Product1 @ Product 2
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+ Add Variable
v OPERATING EXPENSES
4+ Rent 2k 2,000 2,000 2,000 2,0
4 Utilities 1k 1,000 1,000 1,000 1,0
+ Add Variable
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) @ Product type W Categories v @ Data Sources ¥ e /
|» & Models / Y27 2024 Forecast + = Spreadsheet B® Dashboard 0 ®MCharts sa M D Versions 2R Share &
Q . .
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J’_
Q  Search variables VIEWS = F  Customers current % Revenue W v
@ Today .” Expand All  Rollup: Yearly FORMULA @ & JAN 23 FEB ‘23 MAR 23 APR' Revenue O & i
Click to add a description
v INPUTS @
g Monthly ~
4 Initial customers 100 100 100 100 1
S] $67k
» @ Revenue $75 $75 $75 $75 $
$50.3k
4 Profit margin 50% 50% 50% 50% 5
/. Growth 8.5% 8.5% 8.5% 8.5% 8. $33.5k
+ Add Variable
$16.8k
v CALCULATIONS
$0
# Customers _ 100 109 118 f Mar'23 Jul'23 Nov'23 Mar ‘24 Jul'24 Dec 24
» @ Revenue $7,500 $8,138 $8,831 $9,5 @ Product1 @ Product 2
Areas show min/max values
» @ Profitmargin < . $3,750 $4,069 $4,415 $4,7
+ Add Variable
v OPERATING EXPENSES
4+ Rent 2k 2,000 2,000 2,000 2,0
4 Utilities 1k 1,000 1,000 1,000 1,0
+ Add Variable
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) @ Product type W Categories v @ Data Sources ¥ e /


Variable settings

hotspotType: Hover

screenKeywords:
» & Models / %27 2024 Forecast + M= Spreadsheet ¥ Dashboard 0 ®WCharts &a @ D Versions ®R Share &
Q
© Monthly, Jan‘23-Dec 24 v+ (2 Models @ Scenarios
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v CALCULATIONS
+ Customers // 100 109 118 128 139 150 163
» @ Revenue _// $10,000 $10,851 $11,774 $12,777 $13,865 $15,047 $16,329
» @ Profit margin _// $5,000 $5,425 $5,887 $6,388 $6,933 $7,523 $8,165
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v OPERATING EXPENSES
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v CALCULATIONS
+ Customers // 100 109 118 128 139 150 163
» @ Revenue < // $7,500 $8,138 $8,831 $9,583 $10,399 $11,285 $12,247
» @ Profit margin _// $3,750 $4,069 $4,415 $4,791 $5,199 $5,642 $6,123
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v OPERATING EXPENSES
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v CALCULATIONS
+ Customers // 100 109 118 128 139 150 163
» @ Revenue < // $7,500 $8,138 $8,831 $9,583 $10,399 $11,285 $12,247
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Data management

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Real-time integrations for a full view of
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Read about data governance best

practices from industry leaders.

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Product Instrumentation Success Data Management Engagement Stack
Read More > Read More > Read More >
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Management for Product Architecture for Predictive Governance 101
Analytics Insights
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Course detail

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screenKeywords:
@Amplifggﬁ All Courses  Academy FAQ  Login to Amplitude Sign In English Q
Getting Started with Amplitude Analytics
Learn the most fundamental features of Amplitude Analytics, and how to utilize those
features in your own organization. Analyze your data, build dashboards, and learn your
taxonomy. [Learning Path]
11
— Already registered? Sign In

Audience: This path is designed for new Amplitude Analytics users.

This learning path includes our fundamental Getting Started With Amplitude course, along with courses that cover some key features you should utilize to get the best experience

from Amplitude Analytics. The path is designed to give you an overview of what we consider to be the some of the most fundamental and value-driven features of the Amplitude's

Analytics product. Along the way, we'll provide examples and use cases to help you apply what you learn to your own Amplitude instance.

Part 1 - Getting Started with Amplitude Analytics

e Explain how Amplitude's system can help drive product-led growth

e Navigate Analytics so that you know where to create charts and reports and where you'll administer Amplitude

e Explain how events and properties define your analysis

e Identify which chart types could meet your needs

e Build an Event Segmentation chart to analyze your users's product usage

Part 2 - Use Dashboards and Starter Templates to Monitor Important Metrics

e How to Use, Share and Create Dashboards
|€ @Amphht:&lﬁ AllCourses  Academy FAQ  Login to Amplitude SignIn English @
Getting Started with Amplitude Analytics
Learn the fundamentals of our digital analytics product: Amplitude Analytics. Navigate,
build charts, share analyses, and more! [On-demand course]
Already registered? Sign In
+ Available as part of:
About this course Curriculum (34 min)
Getting Started with Amplitude Analytics is designed to teach you the skills necessary to start using B Amplitude's Digital Analytics Platform (5 min)
Analytics once your account has been activated. We'll help you establish a framework for understanding B nNavigating the Amplitude Analytics UI (4 min)
how Amplitude Analytics works -- where it belongs in our optimization system, why its use of events is B Amplitude's Event Data Structure (8 min)
important, and how to use it to better understand your users and improve your products. @ Amplitude's Chart Builder (3 min)
itude' hart T 4 mi
By the end of this course, you'll be able to: B Amplitude's Core Chart Types (4 min)
% Building Your First Chart (8 min)
e Explain how Amplitude's system can help drive product-led growth B Amplitude's Collaboration Features (2 min)
¢ Navigate Analytics so that you know where to create charts and reports and where you'll administer Conclusion
Amplitude We'd Love Your Feedback
e Explain how events and properties define your analysis
e Identify which chart types could meet your needs
e Build an Event Segmentation chart to analyze your users's product usage, and...
e Create different reports to showcase your analysis and your insights
|Login to Amplitude
If you're a current Amplitude user, sign in with Amplitude.
i
Don't have an Amplitude account?
Don't have an Academy guest account? Sign up .
|@ Ampli‘EggS AllCourses  Academy FAQ  Login to Amplitude SignIn English @
e How to templatize your Dashboards
Part 3 - Learn More About Your Data Taxonomy in Your Amplitude Instance
e Teach yourself about your data taxonomy using Event Explorer
Getting Started with Amplitude Analytics
Learn the fundamentals of our digital analytics product: Amplitude Analytics. Navigate, build
charts, share analyses, and more! [On-demand course]
34 min
Show Overview
Use Dashboards and Starter Templates to Monitor Important
Metrics
Learn how Dashboards can be used to monitor important metrics at a glance, as well as how
to use Amplitude's pre-built Dashboard Starter Templates. [On-demand course]
10 min
Show Overview
Use Event Explorer to Learn about your Taxonomy
Learn which events and properties are streaming into and should be used to build analyses
in Amplitude. [Video]
9 min
Show Overview
©2023
|@ Ampli‘EggS AllCourses  Academy FAQ  Login to Amplitude SignIn English @
e How to templatize your Dashboards
Part 3 - Learn More About Your Data Taxonomy in Your Amplitude Instance
e Teach yourself about your data taxonomy using Event Explorer
Getting Started with Amplitude Analytics
Learn the fundamentals of our digital analytics product: Amplitude Analytics. Navigate, build
charts, share analyses, and more! [On-demand course]
34 min
Hide Overview
® Amplitude's Digital Analytics Platform
® Navigating the Amplitude Analytics UI
B Amplitude's Event Data Structure
® Amplitude's Chart Builder
® Amplitude's Core Chart Types
® Building Your First Chart
® Amplitude's Collaboration Features
We'd Love Your Feedback
Use Dashboards and Starter Templates to Monitor Important
Metrics
Learn how Dashboards can be used to monitor important metrics at a glance, as well as how
to use Amplitude's pre-built Dashboard Starter Templates. [On-demand course]
10 min
|@ Amp"yggg All Courses  Academy FAQ  Login to Amplitude Search Q Sign In English Q
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Getting Started with Increase your Team's
Amplitude Analytics Data Use with
Amplitude's

Learn the most fundamental llab .

features of Amplitude Analytics, Collaboration Features

and how to utilize those features

in your own organization. Analyze Learn how to enable your tegm

your data, build dashboards, and and collaborate on analyses in

learn your taxonomy. [Learning Amplitude by using Dashboards,

Path] Notebooks, and Spaces. [Learning

Path]
3 Courses 3 Courses
an O ‘ 0 ‘


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Try for free Get alive demo Watch an on-demand demo
Don’t take our word for it. Understand The live workshop for total beginners. Watch how Amplitude users go from
the power of self-service analytics with a Understand popular features and data to insights to action with
free trial using your own data. understand the impact Amplitude can Amplitude’s Digital Analytics Platform.
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IMPORTANT NOTICE: THESE TERMS OF SERVICE CONTAIN A BINDING ARBITRATION PROVISION AND WAIVER OF CLASS ACTION RIGHTS AS
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1. Introduction
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g:seor::rgg?:ta We Collect And How We Use The Performance Amplitude We use our own For more information about our privacy practices, see
products and https://amplitude.com/privacy
services to
4. When Amplitude Discloses Personal Data analyze the user
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Try for free Get alive demo Watch an on-demand demo
Don’t take our word for it. Understand The live workshop for total beginners. Watch how Amplitude users go from
the power of self-service analytics with a Understand popular features and data to insights to action with
free trial using your own data. understand the impact Amplitude can Amplitude’s Digital Analytics Platform.
have on your growth strategy.

Start trial > Schedule a demo > Watch now >
PLATFORM RESOURCES SUPPORT PARTNERS COMPANY
Analytics Resource Center Contact Us Become a Partner About Us
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|Table of Contents Last Updated: December 30, 2022
1. Introduction
2. What This Privacy Notice Covers
3. Personal Data We Collect And How We Use The M
1. Introduction
4. When Amplitude Discloses Personal Data
5.C End U D . . nn n " m 1
ustomer End Userbata Amplitude, Inc. ("Amplitude,” "we," or "us") is a cloud-based product-analytics platform that helps
customers build better products. Amplitude respects the privacy of individuals and is committed to
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Learn the most fundamental llab .
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and how to utilize those features
in your own organization. Analyze Learn how to enable your tegm
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learn your taxonomy. [Learning Amplitude by using Dashboards,
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Learn the most fundamental llab .
features of Amplitude Analytics, Collaboration Features
and how to utilize those features
in your own organization. Analyze Learn how to enable your tegm
your data, build dashboards, and and collaborate on analyses in
learn your taxonomy. [Learning Amplitude by using Dashboards,
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Learn the most fundamental llab .

features of Amplitude Analytics, Collaboration Features

and how to utilize those features

in your own organization. Analyze Learn how to enable your tegm

your data, build dashboards, and and collaborate on analyses in

learn your taxonomy. [Learning Amplitude by using Dashboards,

Path] Notebooks, and Spaces. [Learning

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3 Courses 3 Courses
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@Just Mad @Just Mad
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POWER UP PM
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. WORKSHOP WORKSHOP
: A Practical
m [\ VA Ko HaTe!
; Approach to The Growth Elevate Your
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Aug 29, 2023 - 10am CEST | 9am Sept 12,2023 - 10am CEST | Sept 26,2023 - 10am CEST | Oct 10, 2023 - 10am CEST | 9am
BST 9am BST 9am BST BST
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In our 6-session series, Product Coaches Ana Welcome to AmpliTour, a series of interactive from the perspective of digital leaders and
Oarga and Raz Burciu introduce the step-by- and immersive workshops designed to empower product managers at Amplifit, a fictitious fitness
step guide on how to build your own framework, product managers in unlocking the full potential chain.
based on your environment and your product. of their products. Over the course of three...
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As a Product Manager, you are navigating a complex environment, with new requirements, features, plans and ideas around every corner. In conversations
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Product data can help create this framework.
In our 6-session series, Product Coaches Ana Oarga and Raz Burciu will be introducing the step-by-step guide on how to build your own framework, based
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Join us for these free online workshops and learn how to Power Up your PM skills. We’ll start by defining what drives growth and end up with tangible ways of
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N THIS STORY GE€ FunCraftis a data-driven company, and 100% of our decisions are based on
data. Amplitude solves the data immediacy problem, allowing us to think and
verview iterate faster.
. Gonzalo Orts
Using Analytics to Stay One Move Ahead = FunCraft
VP of Product

Starting from Scratch with Amplitude Self-Service

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capturing the right data and can use it effectively to inform decisions,” Orts says. “In our case, when we
moved to Amplitude, we started from scratch, erasing all the unnecessary events we had and organizing them
a lot better. And by taking a more strategic approach to event tracking in Amplitude, we were able to more
effectively use the data to inform product decisions and drive growth.”
Having established a robust data framework, the team explored ways to integrate Analytics into their
workflow. FunCraft’s product team uses the segmentation feature to see how users from different countries
on different platforms behave, allowing them to create unique experiences for specific populations. They use
the retention tool to focus on new user retention and monetization as part of a product-led growth strategy.
Funnel charts let the team see where players drop off so they can eliminate friction points. The Pathfinder
Users chart is useful for the support team, who use it to pinpoint where players encounter an issue in the
game.
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Insight/Action/Outcome: FunCraft's team wanted to improve the Day 1 retention of their Wordgrams
IN THIS STORY crossword game. They noticed first-time users were dropping off, and, by using Amplitude’s funnel chart and
funnel analysis tools, they visualized and measured user behaviors across the customer experience and
| overview segmented users to understand why new players weren’t returning. Realizing that players wanted easier
puzzles instead of tutorials, the company retooled its first-time user experience (FTUE), increasing day-one
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Starting from Scratch with Amplitude Self-Service Headquartered in San Francisco with employees around the world, FunCraft makes social word puzzles for
Analytics mobile gamers. Founded in 2019 by veterans of major gaming companies and startup gaming studios, the 12-
person outfit built the ExampleCraft framework to enable the faster launch of full-featured games. Adhering
Increased Retention, Monetization, and Stickiness to a SHIP-LISTEN-REPEAT development cycle, the company builds simple games to test the core of an idea,
listens to players and data to determine their likes and dislikes, and prunes unsuccessful features. The
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4 Cloud infrastructure $2.5k $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
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BB oo overine | rewene | A3 et Using Amplitude and data for this app, you’ll learn how to:
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— e Find the behaviors that drive conversion
Sanupfor i Pty songorvideo Purchasesuserpion e Perform an analysis to see which behaviors lead to long-term conversion
— By the end of the workshop, you’ll see how your learnings impact the growth
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Product-led businesses are more than 5.5x likely to see >25% revenue A r ” r t f N
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Experiment
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Get support in the Amplitude Community .
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What is Amplitude Analytics? Cloud storage
Plan Your Set Up . . A . Warehouse
Sources let you import data from third-party platforms into Amplitude.
Debugging Analytics Other sources
SDKs
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You can add a new source in just a few clicks.

Data
Overview 1. From Data, click Sources in the Connections section.
Getting Started 2. Click Add Source.
Sources v 3. Browse or search for the source you want to add.

Overview

i . . 4. Follow the on-screen prompts.

Client-side vs Server-side 4§

Ampli > For detailed instructions, see the documentation for the source you want to add.

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& SDK Quickstart Guide
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A See the Amplitude SDK Quickstart Guide for a high-level introduction to using these SDKs.
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The Ampli CLI and Ampli Wrapper work together with Amplitude SDKs to generate a tracking library based on your
|@® Amplitude Developer Center Q_ search Q) Spitiyle-dev-center
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Analytics
Overview Amplitude gives your teams a self-service digital analytics platform to understand your users, drive conversions, and increase
What is Amplitude Analytics? engagement, growth, and revenue. It helps you proactively improve data quality, discover new audiences, and sync behavioral data
Plan Your Set Up across your stack.
Debugging Analytics The Amplitude Developer Center has everything you need to instrument Amplitude. Get started by choosing a product or feature to
SDKs learn more.
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Overview
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Sources > Amplitude Analytics Amplitude Data
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Privacy and P11 > Amplitude Analytics lets you answer questions, make better Amplitude Data lets you capture, manage, and improve the
Time-to-Live decisions and drive outcomes with product analytics. quality of your customer and product data across
Experiment - See the Analytics docs Amplitude.
Overview — See the Data docs
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Amplitude Experiment lets you deliver the best customer Extend Amplitude using the APIs.
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—> See the Experiment docs 6
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What is Amplitude Analytics? Amplitude Data makes it easy for you to configure Sources and Destinations. Sources send data into Amplitude, and Destinations
Plan Your Set Up receive data from Amplitude. You can use the data that you send to Amplitude for Analytics, Experiment, and Audiences.
Debugging Analytics
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3] Configure sources [>» Configure destinations

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Capture customer data in Amplitude. Send your data to third-party tools.
Data

. — See the sources — See the destinations
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Sources > £ Validate your data ? Manage Privacy and PII
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Privacy and PIT > Detect issues and improve data quality. Use tools to manage user privacy and Personally
Time-to-Live o . . .
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Experiment —> Manage Privacy and PII
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» @ Profit margin _// $3,750 $4,069 $4,415 $4,791 $5,199 $5,642 $6,123
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)‘i
— Detailed Headcount Model
o Q3 This is a bottom-up headcount model, with a roster of your current employees and your
" e — planned hires. Use it to understand the breakdown of your headcount and payroll costs
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ﬁ - - by Department (Sales, Engineering, etc.) and plan your future hires.
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