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Congratulations on your Invoice2go
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|<  Measure Customer Effort ® = | Share Preview
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What could be improved to make it
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appName: Sprig

appCategory: Business

appTagline: User insights platform for teams building better product experiences

companyHqRegion: US & Canada

companyStage: Growth Stage

platform: web

pageType: Application

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pageType: Marketing

pagePatterns:
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o H H Shift
Fact: no one enjoys used car shopping.
App-based car-buying and selling
Between the searching, test driving, and (dare | say it) negotiating, it can be an marketplace, with concierge service.
hausti dertaking.
exhausting undertaking https://www.shift.com
Well, that was until Shift came on the scene. Since 2013, Shift has been helping used
car buyers and sellers “skip the headaches of used car buying” by providing a Industry
technology-driven, hassle-free customer experience - including intuitive search
recommendations, test drives delivered straight to their door, with fair, no-haggle E-Commerce
pricing and great financing options.
This cult-favorite online marketplace is credited to years of testing and, you guessed Company Size
it, user research.
501-1,000
However, the team hadn’t always relied so heavily on customer research.
For a long time, the team relied solely on quantitative data and metrics, which
allowed them to measure the success of new initiatives - but this didn’t help them
understand what actually made a new feature successful or not.
“For example, we just launched a feature that we thought was a home run, but then
the data was a flop...” Adam Johnston, Director of Product Management at Shift,
recounts, “What happened? How could this world-changing feature not have blown
our customers away? Why do they not care about it? Or why did the numbers go
down? What happened?”
This realization of just how limiting purely quantitative research can be led Adam to
jumpstart Shift’s qualitative research program.
Shifting into Research Led
|Sphig roducts v UseCases v Templates  Resources v Pricing

information on how prices are determined for each car.
“We’re getting gold out of this
survey now. The SurveyMonkey
survey wasn’t even worth me
looking at because there was so
much noise and it was so
disconnected from the product
experience we were trying to
evaluate - but with Sprig, it’s all
relevant to what we are working
on or should be working on,”
Adam says.

The team is hungry to receive more “gold” insights from Sprig and has since

expanded their in-product research program to include qualitative studies across

the entire buying and selling journey on Shift.


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About Us

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ABOUT US
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Sprig enables teams to understand
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and optimize their products
The best product decisions are fueled by the best product experience
insights. Sprig helps top tech companies capture rich and rapid insights to
make the world’s best products even better.
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wonder why everyone isn't believe it’s a vital tool for any truly essential to building better
already using it. customer-first business. product experiences.
[}« Dan Levine Kristina Shen Bill Trenchard
Partner )/ General Partner Partner

Elad Gil Co-Founder at Color Genomics Bobby Lo Founder at Vurb

Dylan Field CEO and Co-Founder at Figma Manik Gupta Former CPO at Uber

Ben Porterfield Co-Founder at Looker Shiva Rajaraman Former CTO at WeWork

Akshay Kothari COO and Co-Founder at Notion Sriram Krishnan GP at Andreessen Horowitz

Jack Altman CEO and Co-Founder at Lattice Lenny Rachitsky Author and Investor

Ben Braverman Former CCO at Flexport
|Spr(jg Products v Use Cases Vv Templates Resources Vv Pricing Start Free Trial
End with simplicity Never settle
The road from idea to implementation involves twists, turns, Scaling a great product can be challenging, but we always
and complexities, but the final product we share with our work towards creating the best one possible. We'll pass on an
customers is always simple and easy to use. “okay” opportunity now in favor of a great opportunity later.
Quickly iterate Be empathetic
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product. We make data-driven decisions, take educated risks, know that a deep understanding of people as humans is
and quickly apply learnings to the next product iteration. critical to building a meaningful product experience.
|Spr(j g Products v Use Cases Vv Templates Resources Vv Pricing Start Free Trial
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T Horowitz Forbes
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companies capture insights discusses the future of synthAl for companies innovating in the
from their users and Sprig’s unique application Al tech space
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PR A 2 YT Y M T YMMR L AR I IS IR IR R R AT T AT RTINS AT AR M A A AT
WELCOME TO SPRIG Sprig Surveys enable you to run targeted Surveys right in your product and capture your users’ real-time insights.
About Sprig Product teams rely on Sprig Surveys to:

Surveys « Analyze your users' experience through core flows in your product or website to identify opportunities for
Replays optimization.
Prototype Tests « Understand exactly what's driving users to drop off and prevent future churn by building user-centric product
solutions.
INSTALLATION Sprig Replays help you capture trigger targeted user journey clips to help you see firsthand what's working and
Web what's not. Product teams rely on Sprig Replays to:
Mobile » Easily troubleshoot issues that would otherwise go unnoticed, like confusing navigation, hidden CTAs, and bugs.
o Watch users as they engage with features for the first time and identify areas for optimization to add to your
INTEGRATIONS roadmap.
Data Sources . f . f
Sprig Prototype Tests enable you to test designs before you build to ensure your product hits the mark on launch
Data Destinations day. Product teams rely on Sprig Prototype Tests to:
Prototyping Tools « Validate decisions before starting development by sharing design concepts with users.
User Interviews « Learn what's working and what's not by capturing users' feedback via video, voice, and screen recordings.
APIs
Sprig's Al Analysis summarizes open-text responses into actionable themes, so you can quickly identify learnings
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DESIGN AND LAUNCH
Study Creation o Automatically identify themes and recommendations your analytics can’t show you.
. . e Get a rich snapshot of users’ needs to prioritize which new features to work on next
Question Options
Link Studies Plus, you can leverage dozens of integrations to connect Sprig to your favorite product tools and easily share
Web & Mobile Studies insights for collaboration and buy-in.
To get started, head over to the Sprig_app to launch a study in minutes and see product experience insights within
GET INSIGHTS hours. Still have questions? Join a live product demo with Sprig's lead solutions consultant. Or you can keep
Responses and Insights exploring our Sprig Documentation to learn the ins and outs Sprig and how to get the richest and fastest insights
possible.
Interpreting Studies
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INSTALLATION
Sprig Surveys enable you to run targeted Surveys right in your product and capture your users’ real-time insights.
Web Product teams rely on Sprig Surveys to:
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INTEGRATIONS o o .
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DESIGN AND LAUNCH
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Web & Mobile Studies e Learn what's working and what's not by capturing users' feedback via video, voice, and screen recordings.
Sprig's Al Analysis summarizes open-text responses into actionable themes, so you can quickly identify learnings
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Responses and Insights o Automatically identify themes and recommendations your analytics can’t show you.
Interpreting Studies e Get a rich snapshot of users’ needs to prioritize which new features to work on next
Exporting Study Data . . . . .
Plus, you can leverage dozens of integrations to connect Sprig to your favorite product tools and easily share
insiahts for collaboration and buv-in.


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pageType: Marketing Marketing Marketing Marketing

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How to Power Highly Personalized Surveys with Your Introducing Sprig's New Integrations with Mixpanel
Data Warehouse and LaunchDarkly
Segmentation and targeting is the most important step to get impactful We're excited to announce the launch of Sprig’s new integrations
insights from the right people. Learn how to leverage your customer data with Mixpanel and LaunchDarkly, two industry-leading platforms that
in your product insights with Sprig and Hightouch. share our passion for empowering product teams with data-driven
insights.
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who they are and what actions they take in as they are experiencing your product. making it easy for users to share insights right
your product. in your product.
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How satisfied are you with your overall What was your primary goal for visiting

experience using [product]? today?
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