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ways of learning across the organization, you ensure that research is a company-
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The Ultimate Building Great Concept Testing:
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research process from UXRs leaders. Expert tips and best practices on how to run product real-life examples from product managers.
discovery from real product managers.
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In the next chapters, you'll learn more about the different UX research methods,
< MAZE GUIDES | RESOURCES HUB such as generative and evaluative research methods and the various UX research
What is UX Research: The techniques like card sorting, tree testing, and diary research. But before we dive &
Ultimate Guide for UX into that, let’s learn how to create a UX research strategy.
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+ Why is UX research important? understand user needs and develop products that satisfy their expectations.
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research. This means what research you do, when and how you do it. Your UX
04. Generative Research: research strategy is also a way of democratizing research and cultivating an
Definition, Methods, and atmosphere of constant iteration and investigation through timely research.
Examples


Customers

appName: Mixpanel

appCategory: Business

appTagline: Product analytics for mobile, web & more

companyHqRegion: US & Canada

companyStage: Growth Stage

platform: web

pageType: Marketing

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pageType: Marketing Marketing Marketing Marketing Marketing Marketing

allAppCategories: CRM Business

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Tester credits

appName: Maze

appTagline: The continuous product discovery platform

pageType: Application

hotspotType: Hover

screenElements:
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go All your credit transactions in one place.
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Credit is a currency used on Maze to source participants from our panel to use on your different projects. One credit equals one response from a participant. You
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Referring friends

screenElements: Popover Tab

screenElements:
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screenPatterns:
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pageType: Application Application Application Application Application

screenKeywords:
Personal Settings
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Pricing

pagePatterns:
Landing Page
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pagePatterns:
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pagePatterns:
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screenElements:
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pagePatterns:
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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
m maze Platform v Solutions v Resources v Enterprise  Pricing Login Request a demo
Compare all plans

Features Free Professional Organization
USAGE
Viewable responses / month & 25 150 Up to Unlimited
Reach email sends / month ® 1,500 Up to Unlimited
Active projects ® 1 10 Unlimited
Connected websites ® ® ® ®
COLLABORATION
Seats ® 1+ 3included (buy up to 5) Custom
Collaborators ® Unlimited Unlimited
Maze review ® ® ® ®
Custom Reports @ ® ® ®
Embed Reports ®) ®) ®) ®)
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[ [ How likely are you to use this feature?
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|m maze Platform v Solutions v Resources v Enterprise  Pricing Login Request a demo
Compare all plans
Features Free Professional Organization
USAGE
Viewable responses / month &) 25 150 Up to Unlimited
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Connecting a website

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pageType: Marketing Marketing Marketing

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pageType: Marketing Marketing

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screenPatterns:
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pageType: Marketing Marketing Marketing Marketing

screenKeywords:
at a particular moment. = TABLE OF CONTENTS
GETTING STARTED
Step 1: Install the SDK
What Is Mixpanel? mixpanel.flush(); .
Step 2: Track your first event
Plan Your Implementation FAQ
Data Structure Deep Dive If your events are still not showing up after 60 seconds, check if you have opted out of tracking. You can also enable
Mixpanel debugging and logging, it allows you to see the debug output from the Mixpanel library. To enable it, call Resources
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How Mixpanel Works should be available in the console.
TRACKING mixpanel.setLoggingEnabled(true);
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Mobile No, Mixpanel does not use IDFA so it does not require user permission through the AppTrackingTransparency(ATT)
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TRACKING mixpanel.setLoggingEnabled(true);
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React Native framework.
Flutter If | use Mixpanel, how do | answer app privacy questions for the App Store?
i0S - Swift Please refer to our Apple App Developer Privacy_Guidance
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Android Resources
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Step 2: Track your first event
Plan Your Implementation FAQ
Data Structure Deep Dive If your events are still not showing up after 60 seconds, check if you have opted out of tracking. You can also enable
Mixpanel debugging and logging, it allows you to see the debug output from the Mixpanel library. To enable it, call Resources
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i0S - Swift Please refer to our Apple App Developer Privacy_Guidance
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Downloading a report

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Editing an opinion scale block

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screenElements: Slider Tile

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pagePatterns:
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screenKeywords:
mixpanel Contact Sales

Your Privacy Rights
California residents can request to opt-out of the sharing of their personal
information for cross-contextual behavioral advertising purposes and/or from the
sale of their personal information for monetary or other valuable consideration.
If you are a California resident and you would like to exercise your right to opt-out
of the sharing of your personal information, you may do so by clicking on the “opt-
out” button below. Please note that we do not sell personal information as defined
by the CCPA. For a description of the information we collect, the technologies we
use and the third parties with who we may share information, please refer to our
Privacy Statement.

v Optin X Opt Out
|mixpanel Contact Sales

Your Privacy Rights
California residents can request to opt-out of the sharing of their personal
information for cross-contextual behavioral advertising purposes and/or from the
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|ml)-:panel Support Community  Privacy
GETTING STARTED . P
What s Vixpanel? What Is Mixpanel?
Plan Your Implementation
Data Structure Deep Dive
Client-sid s Side Tracki Mixpanel is an analytics tool that enables you to capture data on how users interact with your digital product. = TABLE OF CONTENTS
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mll{panel Q Search our articles
Date Selection
Building your First Report

A 30 day view is not necessarily the most meaningful, depending on the type of
data and what type of trend we're looking at. This can be easily changed in the top

. Filters and Breakdowns
middle, above the chart.
mm - 8 i © :;.' Date Selection

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Simply select the date range that interests you and Mixpanel will perform the
analysis over the appropriate range. There are presets that can be selected, but
there is finer control under the "Custom" section. You can also choose how
Mixpanel buckets the time range. In this case we're looking at the data grouped per
week, over a 3 month period.
Changing Visualization
|[ ]
r i
ml’.‘panel Q Search our articles -

Analysis

Build and interpret reports in Mixpanel.

Overview
Overview

*

Boards
Insights
Funnels

Boards
Retention
Flows
Users
Advanced
|[J
AV, i
ml’.‘panel Q Search our articles -

Mixpanel Help Center > Analysis > Overview

Building Your First Report in Mixpanel
A report is the basic unit of performing an analysis in Mixpanel.

Building your First Report
Mixpanel has several types of reports: b . . and other
advanced reports, each with their specialized use. Filter N Brea oy
This article focuses on the flow of building a report, and learn about some of the
common concepts across each report. Date Selection
Building your First Report EEeheiugiiatalization
We'll start in Insights, where we'll build an analysis to see how many log in events Saving to a Board
we get per day.
To start, navigate to the top left, and select "Insights" under "Reports".
Untitle Insights
|[J
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mll{panel Q Search our articles Contact Support
filters to isolate a portion of your data, selecting the time range, and choosing the
visualization are common flows across all Mixpanel reports.
Building your First Report
Please reference these articles for further learning
« Insights Overview Filters and Breakdowns
¢ Funnels Overview
Date Selection
» Retention Overview
AR ORI Changing Visualization
e Reports Concepts
Saving to a Board
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Completing a maze

screenElements:
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screenElements:
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Acknowledgement & Success

pageType: Application Application Application Application Application Application Application Application Application Application Application Application Application Application

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0 questions. There's no right or wrong answer; just do what comes
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|QUESTION
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|QUESTION
Have you used [video streaming]
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v X
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|QUESTION
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|QUESTION

Have you used [video streaming]
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No
|QUESTION

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apps

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