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2023 © WhatsApp LLC Terms of Service @ @ @ English v
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Blog

appName: WhatsApp

appCategory: Social Networking

appTagline: Simple, reliable, private

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companyStage: Public & Mature

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WhatsApp Blog
New Ways to Enjoy WhatsApp Status
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Status is a popular way to share ephemeral updates with friends and close contacts on WhatsApp.
They disappear in 24 hours and may include photos, videos, GIFs, text, and more. Just like your
personal chats and calls, your WhatsApp status is protected by end-to-end encryption so you can
share privately and securely.
We're excited to add a set of new features to status on WhatsApp that make it easier to express
|@ WhatsApp Features v Privacy Help Center Blog WhatsApp Web -
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Voice Status
We're introducing the ability to record and share voice messages up to 30 seconds on WhatsApp
status. Voice status can be used for sending more personal updates, especially if you feel more
comfortable expressing yourself by talking rather than typing.
Status Reactions
We're adding status reactions to provide a quick and easy way to respond to status updates from
your friends and close contacts. This was the #1 feature users wanted, following the launch of
Reactions last year. You can now quickly reply to any status by swiping up and tapping on one of
eight emojis. You can of course still reply to a status with text, voice message, stickers and more.
Status Profile Rings for New Updates
With the new status profile ring you'll never miss a status from a loved one. This ring will be
present around your contact’s profile picture whenever they share a status update. It will be visible
in the chat lists, group participant lists, and contact info.
Link Previews on Status
Now when you post a link on your status, you'll automatically see a visual preview of the link
content, just like when you send a message. Visual previews make your statuses look better, and
also give your contacts a better idea of what the link is before they click.
These updates have started rolling out to users globally and will be available to everyone in the
coming weeks. We look forward to people enjoying these new status features soon.

February 7, 2023
|@ WhatsApp Features v Privacy Help Center Blog WhatsApp Web -
easily collaborate on projects.
« Larger Voice Calls — We'll introduce one-tap voice calling for up to 32 people with all new
design for those times when talking live is better than chatting.
Communities are inherently private, which is why we will continue to protect messages with end-to-
end encryption. This security technology has truly never been more necessary to protect people’s
privacy and safety. Close knit groups — schools, members of a religious congregation, even
businesses — very much want and need to be able to have secure and private conversations
without WhatsApp monitoring their every word. You can read more about how we're approaching
privacy, safety, and security for Communities here.
While other apps are building chats for hundreds of thousands of people, we're choosing to focus
on supporting the groups that are part of our daily lives. It's early days for Communities on
WhatsApp and building the new features to support them will be a major focus of ours for the year
to come. We can't wait to get Communities in people’s hands and are looking forward to people’s
feedback.
April 14,2022


Legal

pagePatterns:
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pageType: Marketing Marketing Marketing

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@ WhatsApp Features v Privacy Help Center Blog WhatsApp Web -

» WhatsApp Commerce Policy
* WhatsApp Business Data Processing Terms
e WhatsApp Business Data Security Terms
« Intellectual Property Policy
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+ WhatsApp Brand Guidelines

WhatsApp Business API
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+ WhatsApp Brand Guidelines
|@ WhatsApp Features v Privacy Help Center Blog WhatsApp Web -

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¢ Payments

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* WhatsApp Data Notice for the Use of the Novi Service in WhatsApp
WhatsApp Business App

o WhatsApp Business Terms of Service
|@ WhatsApp Features v Privacy Help Center Blog WhatsApp Web -
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Blog Careers iPhone Help Center
Stories Brand Center Mac/PC Coronavirus
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2023 © WhatsApp LLC Terms of Service @ @ @ English v


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Open in Documents

appName: Jasper

appCategory: Productivity

appTagline: AI that’s built for marketing

companyStage: Growth Stage

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@ WhatsApp Features v Privacy Help Center Blog WhatsApp Web -
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interact with them as and when the customer wants.”
They say that the quick replies feature has helped make customer interactions timely and efficient
and find the labels feature useful for maintaining a sales pipeline.
“Customers want companies to be accessible,” say the brothers, “so WhatsApp should be a very
integral part of the customer communication strategy for any business.”
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Guide for Businesses
Built on interactivity and chatbots, high- With so many digital marketing channels
impact messaging boosts engagement, raises available, how do you know you’re reaching Learn what a conversational growth strategy
customer satisfaction, and provides value for your customers? See how business is, how it benefits customers and brands alike,
customer care. messaging can help you stay in touch. and how to create one for your business.
Read more Read more Read more
|Customers

The Personalization Revolution

in Customer Care

‘ January 27, 2023

Consumers often think of customer service interactions as a point of frustration. However, today’s focus

on proactive customer experience means customer issues and the accompanying stress are only one

touch point in your care efforts. Personalization gives your business the ability to provide customers with

not only the solutions they need, but a tailored experience that delights. Data gathered from previous

interactions can help predict and meet customer needs and wants in a friendly and personal manner.
64% of marketers consider customer experience to be one of
personalization’s top benefits.1

Benefits of Personalized Messaging

for Your Customers

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Almost 90% of online businesses already invest in
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Personalization is becoming a cornerstone of B2C interactions. But the risks of getting it wrong are real.
Those risks have led some companies to be hesitant to adopt personalization, especially in customer care
interactions. But rather than being a roadblock, personalization can help your care efforts delight and win
over frustrated customers. Friendly, individualized service is the way forward, and your business could be
just steps away from elevating your customer service experience.
Want to know more about customer care using the WhatsApp Business Platform? Check out these
related resources:
* Messaging Helps Solve Common Pain Points for Marketers
* How Business Messaging Could Unlock Loyalty Earlier in the Customer Lifecycle
* The Future of Support - Beyond Call Centers and Native Apps
|customer satisfaction.
Include a CTA
Every conversation is an opportunity. Which means even in the context of customer care, your
conversations should have an endgame. Whether you’re providing additional information, related product
suggestions, or asking for feedback, a personalized CTA makes care interactions more valuable. In fact,
HubSpot found that personalized call-to-actions perform 202% better than generic CTAs.8
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That's perfect, thank you! . ..
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