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appName: Intercom

appCategory: Business

appTagline: Making internet business personal

companyHqRegion: US & Canada

companyStage: Growth Stage

platform: web

pageType: Application

hotspotType: Click

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Case study detail

appName: Reddit

appCategory: News

appTagline: Social forum & community chats

pageType: Marketing

screenElements: Carousel Carousel

pagePatterns:
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Social Proof (Testimonial) Section
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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing

allAppCategories:
Social Networking
News

screenKeywords:
@ Reddit for Business Advertise Learn  Success Stories  Blog
Response from Redditors exceeded expectations. The campaign drove significant lifts in Consideration,
Perception, and Preference, in conjunction with lower CPCs and higher CTRs versus other platforms. From Q1
to Q3, Uber’s CPA on Reddit improved nearly 100%.
Lift in Consideration for Lift in Perception that Lift in Preference for Lower CPC compared
driving with Uber Uber helps people driving with Uber to other platforms
support their families versus other rideshare where Uber advertises
and earn more, sooner providers
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alternatives
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testing to larger strategic collaboration QoQ. Reddit has
become an integral part of our partner strategy, specifically
for Consideration-focused initiatives, largely due to a 26%
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|@ Reddit for Business Advertise Learn  Success Stories  Blog
Response from Redditors exceeded expectations. The campaign drove significant lifts in Consideration,
Perception, and Preference, in conjunction with lower CPCs and higher CTRs versus other platforms. From Q1
to Q3, Uber’s CPA on Reddit improved nearly 100%.

r Lift in Perception that Lift in Preference for Lower CPC compared Higher CTR compared
Uber helps people driving with Uber to other platforms to other platforms
support their families versus other rideshare where Uber advertises where Uber advertises
and earn more, sooner providers
(+23% lift) than
alternatives

Sources: Kantar Brand Lift, Client Internal
|Advertise Learn  Success Stories  Blog
Uber came to Reddit to position itself as the best platform to
choose for flexible work.
Uber’s initial Q2 campaign audience included earners already familiar with or actively using its platform to
find flexible earning opportunities.


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Here’s what you can do to get back on track. Still have questions? Please reach out to our support team.
Manage users and permissions.
If you want to add users to help run your Reddit Ads account, check out our article on how to Manage user permissions.
Can I work with a Reddit representative?
Sure can! Learn about our managed services.
Getting Started And Campaign M... Getting Started
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Create your Reddit Ads account
Step 1: Choose how you'd like to register
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« If you have an existing Reddit account and would like to run ads from this username, you can sign up your existing account for Reddit Ads.

Note: Karma won't affect your ad performance.
Note: If your Reddit account is set to Not Safe For Work (NSFW), you'll need to change your account to SFW before you can advertise.

« If you've never used Reddit before and need an account, or you want to create a separate advertising username from your personal account, you can do that directly from ads.reddit.com.

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|@ redditads
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Getting started Getting started Policies
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out to other important, very official resources. and Auction ads you can run on Reddit so you can website, from Google Tag Manager (GTM), or from
plan your creative. your Shopify store’s back end.
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Need Help? 6(\/ ;
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Messenger

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1.0k I¥) NewJeans have earned their first win for "OMG" on Mnet M Countdown (230... ([ASHicVement X Close
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What are your thoughts?
r/kpop FEATURES / MEGATHREADS
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v 2022 CENSUS RESULTS!
@ polkahonta% +1 - 14 hr. ago -
Tbh I'm vibing with OMG a bit more than with Ditto. I'm happy both are getting theit spotlight but
OMG is it for me between the two AMA SCHEDULE
84 D Reply Give Award Share Report Save Follow TBA
) View our AMA Archive and Talk Archive wiki pages
@ violetdragons R +3 - 18 hr. ago - edited 14 hr. ago to see all our past guests.
resident girl group stan &
Finally Ditto lets her sister have the spotlight i)
MEGATHREADS
205 C] Reply Give Award Share Report Save Follow
Il Please pay attention to Content Warnings while
browsing these threads !!
w LoonaticLaskdorp & +2 - 18 hr. ago Chuu/LOONA vs. Blockberry Creative
: contractual dispute Megathread
Had this song on repeat the whole day. Wholly deserved
Itaewon Halloween Incident
115 C] Reply Give Award Share Report Save Follow
Spire Ent. Abuse of OMEGA X Megathread
‘ m20geekarina @ +2 - 17 hr. ago R
Literally. Cant stop playing this song for some reason, its so addictive COVID-19 Cases Megathread 2
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|. i . . @ John_Smith_123456
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What are your thoughts?
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% mad_titanz @ +3 -7 hr.ago -
I like both songs but I like OMG a little more than Ditto
1 [:] Reply Give Award Share Report Save Follow AMA SCHEDULE
TBA
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did they perform this at a show yet?
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@ Timehit &9 +1 - 6 hr. ago Il Please pay attention to Content Warnings while
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No, they haven't performed on music shows with Ditto and OMG...which is crazy.
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‘ _barefoot - 13 hr. ago Spire Ent. Abuse of OMEGA X Megathread
i am absolutely obsessed with em this comeback T_T ONEUS Ravn Megathread
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Comment as John Smith 123456 See more
What are your thoughts?
r/kpop FEATURES / MEGATHREADS
SPECIAL
4 Voting for the r/kpop's Annual Awards is
e ”{\ = B l @ 6— {c> AA oo Markdown Mode coming soon! Stay tuned!
Favorite Releases Discussion: Q4/Full Year
Sort By: Best v Check out r/kpoprates and the Day 1 Results
| i 1
Best for the new K-Pop Rates project!
v 2022 CENSUS RESULTS!
Top - 15 hr. ago
New /ith OMG a bit more than with Ditto. I'm happy both are getting theit spotlight but
: between the two AMA SCHEDULE
; Controversial
( Reply Give Award Share Report Save Follow TBA
old
) View our AMA Archive and Talk Archive wiki pages
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resiaent gire group stan &:
Finally Ditto lets her sister have the spotlight i)
MEGATHREADS
209 C] Reply Give Award Share Report Save Follow
Il Please pay attention to Content Warnings while
browsing these threads !!
w LoonaticLaskdorp & +2 - 20 hr. ago Chuu/LOONA vs. Blockberry Creative
: contractual dispute Megathread
Had this song on repeat the whole day. Wholly deserved
Itaewon Halloween Incident
125 C] Reply Give Award Share Report Save Follow
Spire Ent. Abuse of OMEGA X Megathread
‘ m20geekarina @ +2 - 19 hr. ago R
Literally. Cant stop playing this song for some reason, its so addictive COVID-19 Cases Megathread 2
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