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inning new customers is exciting—and it's essential to building a business. In a

W company's early days, it's the only way to survive. But as your business grows,

relying too heavily on customer acquisition can drain resources and limit profitability. That

might seem counterintuitive, but you also need to focus on your existing customers, who

already know and like your business. Once your business gains traction in the marketplace,

customer retention strategies can generate returns far beyond the best sales channel or

lead-generating system.
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2

When you cultivate loyalty and prioritize retention, you increase your customers’ lifetime §

value and boost your revenue. It can also help you stay ahead of your competitors. =

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What is customer retention?

Customer retention is the process of getting existing customers to continue buying

products or services from your business. It differs from customer acquisition or lead

generation because you appeal to people who have already purchased at least one product

or service from your company. You may have heard it referred to as “customer loyalty” or

“customer retention rate” in a data setting.

A business with high customer retention loses fewer new customers to competitors or

inactivity. Effective customer retention strategies increase your percentage of repeat buyers

and the profitability of each customer. These strategies allow you to form lasting

relationships with customers who become loyal to your business and may become

enthusiastic brand advocates who refer new business
|Products Resources Inspiration Pricing m‘gilchimp “ (80(8);?155:_5939 & Q
Marketing Library Explore Topics v
Learn how trust and reliability can improve your businesses'
customer retention.
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depend on your business, your customer base, and the products and services you sell. Here

are 9 strategies that can strengthen customer loyalty and increase your profit margin.

1. Maintain a customer communication calendar

Avoid letting customers fall through the cracks by tracking how long it's been since an

existing customer interacted with your business. You can re-engage inactive customers with

promotional offers. You can also acknowledge milestones like birthdays or get ahead of

subscription expiration dates.

2. Send a company newsletter N
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Email newsletters help keep your brand fresh in the mind of your customers. Simple and &

inexpensive, email marketing can have a surprising return on investment (ROI), with an

average of $42 return for every $1 spent.

3. Launch a customer education program

Help your customers succeed by giving them the information they need. Your customer

education program can be focused on your product or service, or it can include supporting

information as well. For example, a company that delivers hair color would offer detailed

instructions on choosing and applying hair color. They might also add sections on

homemade formulas to remedy dry or overtreated hair and how to keep your hair healthy.

4. Implement a multichannel or omni-channel p—

. at with us
customer service system
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((1,700 - 500) / 1,000) x 100 = 60%
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Customer retention vs.
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It's easier to sell to existing customers. The probability that a new prospect will buy from

you is 13%, whereas there’s a 60-70% chance of making a sale to an existing customer.

There are several advantages to marketing to existing customers.
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Existing customers buy more, more often

While new customer acquisition costs have gone up by almost 50% since 2015, research

shows that existing customers are 50% more likely to buy new products. They spend an

average of 31% more when compared to new customers.

It costs less to market to existing customers

Since existing customers already know your business, you spend less on marketing and

make more profit on each sale. A slight increase in customer retention can have a dramatic

impact on your bottom line. In fact, increasing customer retention rates by 10% increases

profits by an average of 30%.

@ Chat with us
Happy customers tell people about your
|Products  Resources Inspiration Pricing mgilchimp Y (802‘;":155‘_5939 & Q
Marketing Library Explore Topics v
O== |
Customer Retention: Overview and
Strategies
@ -
|_— - (@ 'nturi_ - Sales: .
Products Resources Inspiration Pricing ° % ma“ch'mp +1(800) 315-5939 @ Q LogIn Sign Up Free

Many consumers are overwhelmed with constant ads and seemingly limitless choices.

When your business carves out a position as a trusted and reliable resource that delivers on

its promises, your customers will be happy to return.

Customer retention strategies do more than increase the lifetime value of your customers.

They create a win-win relationship in which your business delivers an outstanding

experience and your customers benefit from doing business with you.

Related CUSTOMER RETENTION SEGMENTATION GROW YOUR AUDIENCE
Topics AUDIENCE INSIGHTS CONNECT WITH CUSTOMERS
CUSTOMER RE-ENGAGEMENT TARGET YOUR AUDIENCE
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Why Mailchimp? Marketing Library Agencies & Freelancers Our Story Contact Us Films, podcasts, and original
|Products  Resources Inspiration Pricing mgilchimp Y (80(5)‘;"":12_5939 & Q
Marketing Library Explore Topics v
10 Customer Retention
Strategies to Improve
Customer Retention Rates
Learn how trust and reliability can improve your businesses'
customer retention.


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Email

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EMAIL MARKETING SOFTWARE
Keep your customers
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|Products Resources Inspiration Pricing m‘gilchimp “ (80(8);?155:_5939 & Q
To: New Customers
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id thi ? application/json
BIOCKS Did this page help you? Yes No pp /j
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Block object
Retrieve a block [ cer ]
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The all-in-one workspace for your .
. P Y API reference Teams Twitter
notes, tasks, wikis, and databases.
. My integrations Enterprise Hel
©2022 Notion Labs, Inc. y g P P
: FAQs Blog
Terms & Privacy
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|Authentication Code samples & SDKs
Pagination JSON conventions
Versioning « Top-level resources have an "object" property. This property can be used to determine the type of
Errors the resource (e.g. "database" , "user", etc.)
Capabilities » Top-level resources are addressable by a UUIDv4 "id" property. You may omit dashes from the ID
when making requests to the API, e.g. when copying the ID from a Notion URL.
* Property names are in snake_case (not camelCase or kebab-case ).
DATABASES
. « Temporal values (dates and datetimes) are encoded in ISO 8601 strings. Datetimes will include the time
POELCEDCY S value ( 2020-08-12T@2:12:33.231Z ) while dates will include only the date ( 2020-08-12 )
Query a database { rost ] « The Notion API does not support empty strings. To unset a string value for properties like a url
Create a database [ Post ] Property value object, for example, use an explicit null instead of " .
Update database
Retrieve a database [ cer ]
+ Code samples & SDKs

List databases (deprecated) (@3B

Samples requests and responses are shown for each endpoint. Requests are shown using the Notion
PAGES JavaScript SDK, and cURL. These samples make it easy to copy, paste, and modify as you build your

integration.
Page object
Retrieve a page D Notion SDKs are open source projects that you can install to easily start building. You may also choose any

other language or library that allows you to make HTTP requests.
Create a page [ Post ]
Update page

® Updated 9 months ago
Archive (delete) a page
Retrieve a page property item 3B

Authentication >
BLOCKS
Block object
Retrieve a block D Did this page help you? ¢ Yes (P No
Update a block
Retrieve block children [ cer ]
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JUMP TO »/ LANGUAGE
NOTION API ! y s 4 :
. : . : JavaScript Shell ©
T @D https://api.notion.com/v1/databases/{database_id}/query
Authentication Gets a list of Pages contained in the database, filtered and ordered according to the filter AUTHENTICATION OAUTH2
Pagination conditions and sort criteria provided in the request. The response may contain fewer than
o page_size of results. OAuth2  Bearer
Versioning
Errors Filters are similar to the filters provided in the Notion Ul where the set of filters and filter
Capabilities groups chained by "And" in the Ul is equivalent to having each filter in the array of the NOTION SDK FOR JAVASCRIPT
compound "and" filter. Similar a set of filters chained by "Or" in the Ul would be
represented as filters in the array of the "or" compound filter. REQUEST Examples
LIS Filters operate on database properties and can be combined. If no filter is provided, all the
Database object pages in the database will be returned with pagination. 1 { }= ( );
2
v Query a database [ Post ] 3 _ T . env.
Filter object Filters for E3 Default view 4
] 5 ( () = {
Sort object Where Done Is & -
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Create a database [ Post And ) 8 : databaseld,
Where Tags Contains A 9 1
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12 : ’
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Update page { 22 1
_ "and": [ 23 1,
Archive (delete) a page { 24 1,
Retrieve a page property item @) “"property": "Done", 25 2 L
"checkbox": { 26 {
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JUMP TO 8/
Introduction S
NOTION API Conventions
Introduction The reference is your key to a comprehensive understanding of the Notion API. JSON conventions
Authentication . . . . Code samples & SDKs
Integrations use the API to access Notion's pages, databases, and users. Integrations can connect services
Pagination to Notion and build interactive experiences for users within Notion. Using the navigation on the left, you'll
Versioning find details for each endpoint and type of object used in the API.
Errors
Capabilities ‘ ﬁ If this is your first look at the Notion API, we recommend beginning with the Getting_started guide.
DATABASES
Database object .
Conventions
Query a database [ Post ]
Create a database rost The base URL to send all APl requests is https://api.notion.com . HTTPS is required for all APl requests.
Update database The Notion API follows RESTful conventions when possible, with most operations performed via GET ,
Retrieve a database D POST , PATCH, and DELETE requests on page and database resources. Request and response bodies are
encoded as JSON.
List databases (deprecated) (@3B
PAGES JSON conventions
Page object « Top-level resources have an "object" property. This property can be used to determine the type of
Retrieve a page [ oer ) the resource (e.g. "database" , "user", etc.)
Create a page ["rost » Top-level resources are addressable by a UUIDv4 "id" property. You may omit dashes from the ID
when making requests to the API, e.g. when copying the ID from a Notion URL.
Update page i
e Property names are in snake_case (not camelCase or kebab-case ).
Archive (delete) a page . . . . . .
« Temporal values (dates and datetimes) are encoded in ISO 8601 strings. Datetimes will include the time
Retrieve a page property item @& value ( 2020-08-12T02:12:33.231Z ) while dates will include only the date ( 2020-08-12 )
* The Notion API does not support empty strings. To unset a string value for properties like a url
BLOCKS Property value object, for example, use an explicit null instead of "" .
Block object
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JuNP TO %/ matter, with earlier sorts taking precedence over later ones.
NOTION SDK FOR JAVASCRIPT
See Pagination for details about how to use a cursor to iterate through the list.
NOTION API
. REQUEST Examples
Introduction
[l Database access
Authentication 1 const { Client } = ('@notionhq/client');
Eagaen Integrations can only access databases a user has shared with the bot. 2
Attempting to query a database which is not shared will return an HTTP Z EHISE [ S M50 I cwidie AN ORI,
Versioning response with a 404 status code. 5 (async () => {
Errors 6 const databaseId = '897e5a76-ae52-4b48-9fdf-e71f5945d
. 7 const response = await .databases.query({
Capabilities 8 database_id: databaseld,
I Integration capabilities 9 filter: {
10 or: [
DATABASES . . . . . .
This endpoint requires an integration to have read content capabilities. 11 {
Database object Attempting to call this API without read content capabilities will return an HTTP 12 property: 'In stock',
. . . . . 13 checkbox: {
~ Query a database response with a 403 status code. For more information on integration " equals:
: ,
: . capabilities, see the capabilities guide.
Filter object p capabllities guide 15 h
16 },
Sort object 17 {
18 property: 'Cost of next trip',
Create a database Errors 19 number: {
Update database 20 greater_than_or_equal_to: 2,
. Returns a 404 HTTP response if the database doesn't exist, or if the integration doesn't 21 h
Retrieve a database [ cer ] 22 }
have access to the database. 23 1
. ’
List databases (deprecated) (@3B . o 24 1
Returns a 400 or a 429 HTTP response if the request exceeds the request limits. 25 sorts: [
PAGES 26 E
PATH PARAMS 27 property: 'Last ordered',
Page object 28 direction: ‘'ascending',
. database_id stri ired 29 g
Identifier for a Notion database. 31 1);
Create a page !
32 . log(response);
Update page O A A 33 1O;
Archive (delete) a page
Retrieve a page property item 3B LD 00 0
When supplied, limits which pages are returned based on the filter P
conditions. ’
BLOCKS RESPONSE Examples
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