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Dev docs

appName: Mixpanel

appCategory: Business

appTagline: Product analytics for mobile, web & more

companyHqRegion: US & Canada

companyStage: Growth Stage

platform: web

pageType: Marketing

hotspotType: Click

screenElements:
Dropdown Menu
Icon

hotspotType: Scroll Vertically

screenElements:
Side Navigation
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screenElements:
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pageType: Marketing Marketing Marketing Marketing

allAppCategories: CRM Business

screenKeywords:
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GETTING STARTED . P
What s Vixpanel? What Is Mixpanel?
Plan Your Implementation
Data Structure Deep Dive
Client-sid s Side Tracki Mixpanel is an analytics tool that enables you to capture data on how users interact with your digital product. = TABLE OF CONTENTS
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Mixpanel then lets you analyze data with simple, interactive reports that let you query and visualize the data with just .
f . Introduction to the Data Model
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Introduction to the Data Model
Mixpanel's Data Model is built on three key concepts: Events, Users, and Properties.
Events
|Events
GETTING STARTED = TABLE OF CONTENTS
What Is Mixpanel? An event is a data point that represents an interaction between a user and your product. Events can be a wide range .
A . . , ) Introduction to the Data Model
Plan Your Implementation of interactions. For example, every time a customer purchases a coffee from your café app, there are details that
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Event Properties
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Mixpanel's different reports allow you to view data about various users or events and slice and dice that data by any
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Building a 3rd-Party Integration
Sync Cohorts to Webhooks Updated 9 days ago
JQL
> Data Pipelines
WHAT'S NEXT
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Data Structure Deep Dive -
Did this page help you? {3 Yes (P No


Inviting members to a maze

appName: Maze

appTagline: The continuous product discovery platform

pageType: Application

screenElements:
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screenPatterns:
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|jane2.mobbin.test@gmail.c
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pageType: Application Application Application Application

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Importing testers

screenPatterns:
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screenPatterns:
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screenKeywords:
X

Select columns to import

Sample.csv 5 columns * 5rows

SELECT COLUMNS CHOOSE FIELD TYPE EXAMPLE DATA

Email ® Email v jane.smith.mobbin@gmail.com, nicole.reingeri@example.com, john.sanford2@example.com, freida.mayer3@ex:

First name Aa  Text v Jane, Nicole, John, Freida

Last name Aa  Text v Smith, Reinger, Sanford, Mayer

Role Aa  Text v OWNER, ADMIN, VIEWER, VIEWER

Team Aa  Text v Your team, Your team, Your team, Your team
By adding testers to Reach, you acknowledge that you have read .

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|X
[ .
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Show errors Show changes Show existing testers

0 rows found 0 rows found 0 rows found
EMAIL FIRST NAME LAST NAME ROLE TEAM
jane.smith.mobbin@gmail.com Jane Smith OWNER Your team
nicole.reingeri@example.com Nicole Reinger ADMIN Your team
john.sanford2@example.com John Sanford VIEWER Your team
freida.mayer3@example.com Freida Mayer VIEWER Your team
freida.nader4@example.com Freida Nader ADMIN Your team
|Reach ®
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freida.nader4@example.com Freida Nader ADMIN Your team
nicole.reingeri@example.com Nicole Reinger ADMIN Your team
jane.smith.mobbin@gmail.com Jane Smith OWNER Your team
> Showing1-5 Page1
|Reach ®
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® All testers este Add testers
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@ ¥ Download sample file
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0 rows found 0 rows found 0 rows found
EMAIL FIRSTNAME  LASTNAME ROLE TEAM
|Added 5 new testers X
X
—
How about we show you around?
Your file was uploaded, and you're all set. We'd love to show
you some tips and tricks to help you get started.
Skip


Adding a tree test block

screenElements: Popover Tree

screenPatterns:
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pageType: Application Application Application Application Application Application Application Application Application

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Publishing a maze

screenPatterns: Publish Confirmation

screenPatterns:
Share
Empty State

screenElements:
Card
Drawer
Coach Marks
Stacked List
Table

screenPatterns:
Share
Empty State
Publish
Other Content
Publish
Confirmation
Share

pageType: Application Application Application Application Application Application Application Application

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Creating a new maze from a template

screenElements:
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Grid List

screenElements: Breadcrumbs Tile

screenPatterns:
Add & Create
Multi-Column Layout

screenPatterns:
Add & Create
Error
Empty State

screenElements:
Side Navigation
Grid List
Loading Indicator
Breadcrumbs
Tile
Radio Button

screenPatterns:
Browse & Discover
Loading
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screenKeywords:
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WIREFRAME TESTING ~ PRO
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MAZE STATUS RESPONSES CREATED BY ACTIONS
2 New from scratch DRAFT _ 5 @ -
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Onboarding

actions:
Onboarding
Creating Account
Verifying

pagePatterns:
Landing Page
Hero Section

screenElements:
Text Field
Link
Divider

screenElements:
Top Navigation Bar
Button
Animation & Video
Text Field
Link
Divider
Select
Popover
Progress Indicator
Popover
Text Field

screenPatterns:
Account Setup
Signup
Verification
Account Setup
Account Setup
Signup
Signup
Signup
Signup
Signup
Invite Teammates

pagePatterns:
Landing Page
Hero Section
Social Proof (Logo Cloud) Section

pageType: Application Application Marketing Application Application Application Application Application Application Application Application Application Application Application

screenKeywords:
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Editing board

screenElements:
Text Field
Text Field

pageType: Application Application Application Application Application

screenKeywords:
AV 4 = 0oo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
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~/ Example Insights ... new customers and increase engagement with us. Let's @ sidebar - 74... @ search-73.2.. @ promoted-.. @ Sorganic-73..  Next2
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|AV 4 Q 0oo B2B / Saa$
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The end goal of having this mobile app is to create a I, iOS Sign Up Conversion by UTM Medium
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powerful marketing tool to help our business reach 5-step Funnel - Last 30 Days
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. powerful marketing tool to help our business reach 5-step Funnel - Last 30 Days
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new customers and increase engagement with us. Let's @ sidebar - 74... @ search-732.. @ promoted-.. @ Sorganic-73..  Next2
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Customer story detail

pagePatterns:
Testimonials & Customer Stories Page
Social Proof (Testimonial) Section
Testimonials & Customer Stories Page
Stats Section
Testimonials & Customer Stories Page
Testimonials & Customer Stories Page

pageType: Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
mi)'(panel Product v Community v Company v Pricing
The more people who send out documents, the more people are exposed to DocuSign.
Company In fact, this network effect of its core product flow brings in 130,000 new unique users
every day. Key to scaling for this massive growth is having fast, easy, and targeted
Goals product analytics.
Solution “We measure our success by our customers’ success,” Drew notes. “Successful
Res Transactions — the number of documents that our customers successfully complete
esults using DocuSign — is our one key metric. It ensures that every employee is aligned to
making it as easy and fast as possible for customers to complete their transactions on
the DocuSign Global Trust Network.”
W F
Mixpanel helps us enable our customers for success.
What started as a need for simple marketing metrics
turned into custom product metrics for more than
: »
100 different stakeholders across the company.
Senior Product Manager at DocuSign Drew Ashlock
Solution
DocuSign uses Mixpanel in a variety of ways across the company. As DocuSign’s needs
|DocuSign Iever_ages Mixpanel to DocuSign
track key metrics for customer

experience, resulting in more

conversions, onboarding

completions, and paid upgrades.

15% 10% 5%

g L e e

San Francisoo,CA - Saas docusigncom
|ml){panel Product v Community v Company v Pricing
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DocuSign is the global standard for Digital Transaction Management (DTM) and

Goals . . . . Lo
eSignature, with more than 100M users globally. Working with 250K companies in 188

- countries, DocuSign helps individuals and companies go fully digital to help them keep

olution

life and business moving forward.

Results . . . . . o
DocusSign prides itself on offering a world-class experience for organizations of every
size, industry, and geography. It’s one of the few companies whose technology touches
its customers’ customers. Called “Signers” by DocuSign, many of them have never
electronically signed anything before experiencing DocuSign.
“Making sure that DocuSign is easy to use so that our customers’ agreements get
returned completed and signed as fast as possible is key to our customers’ success,”
says Drew Ashlock, Senior Product Manager. “We want our customers and their
customers to love the experience of DocuSigning because that’s what fuels the network
effect and virality.”
Goals
The more people who send out documents, the more people are exposed to DocuSign.
In fact, this network effect of its core product flow brings in 130,000 new unique users
every day. Key to scaling for this massive growth is having fast, easy, and targeted
product analytics.
“We measure our success by our customers’ success,” Drew notes. “Successful
|mi){panel Product v Community v Company v Pricing
How can product analytics
Impact your business?
AB Tasty BOLL & BRANCH DocuSign
Adopting a product-led Optimizing the online Signing up more
growth strategy to shopping experience customers
drive free trial with data
conversions
® ®
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Related customer stories
ticketmaster AB Tasty BOLL & BRANCH
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users better growth strategy to shopping experience
drive free trial with data
conversions
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|mi){panel Product v Community v Company v Pricing
How can product analytics
Impact your business?
AB Tasty BOLL & BRANCH DocuSign
Adopting a product-led Optimizing the online Signing up more
growth strategy to shopping experience customers
drive free trial with data
conversions
® ® ®


Legal

pagePatterns:
Landing Page
Footer Section

pagePatterns:
Terms & Privacy Page
Landing Page
Footer Section

pageType: Marketing Marketing

screenKeywords:
ml){panel Product v Community v Company v Pricing Talk to Sales
Logal : Legal
Terms of Use
DPA .
Contact Information
CDPA
General legal questions, email:
legal@mi L.
Partner Program Agreement icgalemixpancl.com
B Getintouch withlegal
Privacy & data protection questions, email:
Prlvacy + compliance@mixpanel.com
Security +
Data protection officers either in the US or in the EU, email:
compliance@mixpanel.com
For general questions around Mixpanel’s offerings and services, including technical questions on how
our services work, please email:
support@mixpanel.com
|mi){panel Product v Community v Company v Pricing Talk to Sales
mi)_(panel PRODUCT COMMUNITY COMPANY
Analysis Customers Blog
Scale Events Become a Partner
Developer Slack Contact Sales
Integrations Expert Directory Contact Support
Security & Privacy 3 We're Hiring
Dev Docs
Help Docs
Pricing
©2023 Mixpanel. Allrights reserved + Legal * Privacy Program * Security ¢ Your Privacy Rights


Editing a live maze

hotspotType: Double Click

screenPatterns:
Edit
Share
Empty State
Edit

pageType: Application Application Application

screenKeywords:
Edit a live maze X
Some changes can impact how testers experience the test
and make your data inaccurate.
© Fixing typos or small grammar mistakes
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Maze Results

screenPatterns:
Other Content
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screenElements:
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Progress Indicator

screenElements: Tab Badge

screenElements:
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screenPatterns:
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pageType: Application Application Application Application Application Application Application Application Application Application Application Application

screenKeywords:
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CONFIDENCE 72 Have you used [video streaming] products before?
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| A | .

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Editing a prototype test block

pageType: Application Application

screenKeywords:
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® Wel S © Preview
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‘ Welcome Screen
oo
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e How did you find navigating the ...
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a Did you feel the site offered too ... Clips ® » Add your prototype link to create missions for your
Multiple Choice Collect video and screen recordings of tester usability tasks in users to test across this Maze
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a Take alook around \ISite B]
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@ Add conditions to jump between your blocks
@ Add block
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> Thank You Screen


Creating an in-product prompt

screenElements:
Radio Button
Checkbox

screenElements:
Radio Button
Checkbox
Card

screenPatterns:
Add & Create
Share
Empty State
Add & Create

screenKeywords:
Create prompt
Content > Appearance >
Connected Website
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o
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NAME SENT STARTED COMPLETED
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Prompt name
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Content > > Audience
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Text color
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Border radius (px)
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Border radius (px)
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Prompt position o
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Adding a path

screenKeywords:
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Thank You Screen Conditions
> Thank You Screen Add conditions to jump between your blocks


Replying to a comment

screenPatterns: Comments Comments

screenKeywords:
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@ 3 Comments
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|- Thank You Screen
b A g


Landing page

pagePatterns:
Landing Page
Feature Section

screenElements: Card Illustration

pagePatterns:
Landing Page
CTA Section

screenElements:
Navigation Menu
Navigation Menu
Top Navigation Bar
Button
Animation & Video
Navigation Menu
Card
Illustration

pagePatterns:
Landing Page
Landing Page
Footer Section
Landing Page
Hero Section
Landing Page
Social Proof (Logo Cloud) Section
Landing Page
Landing Page
CTA Section
Landing Page
Social Proof (Testimonial) Section
Landing Page
Feature Section
Landing Page
Landing Page

pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
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Customers Live Website Testing In-Product Prompts Clips
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Unlinking a prototype

screenElements:
Full-Screen Overlay
Button

screenPatterns:
Other Action
Confirmation

screenElements:
Full-Screen Overlay
Button
Text Field

screenPatterns:
Other Action
Confirmation
Edit

screenKeywords:
X
Unlink prototype and remove
mission paths?
Removing this prototype will remove all paths in all
mission blocks. This action is non-reversible.
Archive
https://www.figma.com/proto/36nxQqW6hQoSNcpjuvwqgBk/Maze-(Web)---May-2023%3Fnode-id%3D604:1581%26canvas-id%3D1:672
No, go back Yes, unlink prototype
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= R 2 e @
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Thank You Screen
B3 Thank You Screen
-+ Add path
|Maze settings Prototype unlinked
v X
successfully!
Quick actions
Delete . . {0 Delete
Permanently deletes this maze and its results.
Password protection # ORG
Set a password »
Set a password on this maze to control access to it.
Integrations
Connect to Slack
Get test results from Your first project in real-time @ Connect
through Slack.
|Maze settings X
Quick actions
Delete {0 Delete
Permanently deletes this maze and its results.
Prototype options
Scale prototype
Your prototype is scaled by default on desktop and tablet for a ()
full-screen experience.

Width - Scale down to fit width v

Delay success message
Add a period of time that will delay the success page when C)
testers complete missions.
Unlink proto.type . & Unlink
Remove the Figma prototype from this maze
Password protection # ORG
Set a password »
Set a password on this maze to control access to it.
Integrations
Connect to Slack
Get test results from Your first project in real-time @ Connect
through Slack.