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Customer story detail

appName: Runway

appCategory: Artificial Intelligence

appTagline: Advancing creativity with artificial intelligence

companyHqRegion: US & Canada

companyStage: Growth Stage

platform: web

pageType: Marketing

hotspotType: Click

hotspotType: Scroll Vertically

pagePatterns:
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Testimonials & Customer Stories Page

pageType: Marketing Marketing Marketing Marketing

allAppCategories:
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Artificial Intelligence

screenKeywords:
m runway Research { Product | Customers Pricing Company | [Nele] |\ Sign Up — It's free
Hi! Thanks so much for joining us today. To start, can you tell us a bit about your Late
Show team and how you fit into the larger production.

Andro: We're a team of six people who handle all the graphics on The Late Show with
Stephen Colbert. We do the animation, illustration, and static graphics. We have a
separate post department that does the editing.

Colbertis one of the most graphics-heavy late night shows on TV. What is the
philosophy behind using graphics?

Andro: Stephen always mentions having a toolbox, like this is another comedy tool in
the toolbox. Often it’'s more video-based jokes, so putting words into people's mouths
and editing things together. He definitely reaches for different tools, depending on
what's happening at the moment, and what viral video is out there.

Does your team keep track of what’s happening in the world of viral videos?

Andro: There’s a Research Department, and the writers are all on top of current events.
Sometimes, we'll listen in on the writers’ pitch meetings just to hear what the direction
is going in. But it really all starts with them.

From there, it goes through the production pipeline to us, where there's back and
forth communication about how to execute it and what the timeline is. And then we
just crank it out. They put a lot of faith in us to just make it funny.

[ TR N SR PR (I O PR [ FR- I S T (A JR L SN S JRN S J R |
|m runway Research { Product | Customers Pricing Company | [Nele] |\ Sign Up — It's free
made him say something. And then | used Runway's roto to cut his head out and then
tracked it back on to footage of Biden. And | was kind of surprised at how easy it was.

@CBS Now that you’ve had experience with Green Screen, are there other parts of the
production process that you think Runway could simplify?

How Runway took The Andro: Well, we spent a lot of time tracking footage, which is usually the first thing

'ﬁ'atehSh°wtedfilts from that you have to do. Set it up. And then, you can start being creative. Sometimes it

Ve hours to five

minutes works. Sometimes it doesn't. Sometimes it's a little janky. Using A.l. to expedite that
tracking process would be extremely helpful.
Ryan: Yeah, definitely. | also understand there was something they had for depth of a
scene. So you're looking at a shot, and it could understand what the space of that
shot is, and then you could put things in the middle ground or the background of
something and then use the roto tool to put things back on top of it.
I've done things with the Rotobrush and drawing spines, and tracking mattes and you
have like 100 mattes to cut a person out. With this program, you click a couple of
buttons, and it was finding everything. And even with very fast, moving footage, it
came awfully close to being perfect on the first shot. | saw it and | was like, "this is
witchcraft!" It's hard to wrap your head around it. What computers do this? It's pretty,
amazing.

To see more of Andro and Ryan’s editing work, make sure to
catch The Late Show with Stephen Colbert on CBS.

Share
|[B runway Research | Productl  Customers Pricing Company | LOGIN —
@®CBS
How Runway took The Late Show edits
from five hours to five minutes
fr ASSENSLY
I've done a shot in five minutes, which
normally would have taken me five hours.
You're not going through it frame by frame,
ou're just tapping a couple of things and
|m runway Research { Product | Customers Pricing Company | LOGIN Sign Up — It's free

You’ve both been working in late show VFX for many years. How did you find Runway?
What problem were you trying to solve?

©CBS Ryan: | found it by watching a rotoscoping competition on YouTube. It was four guys
from Corridor Crew, and they were all using different methods of rotoscoping to see

How Runway took The who could edit the video, the fastest and the most accurate.

Late Show edits from

::’I:::::s tofive One of them was like, there's this thing and it just does it in like a click. It blew my mind
because here | am in After Effects, with the Rotobrush doing it frame-by-frame myself.
And this guy was done in three minutes on a really complex shot.
| started using it in secret. And then after a while, | was like, Andro, we gotta get on this
now.
Andro: Ryan mentioned it to me, and | was like, this is a no-brainer. It’s just incredibly
impressive how fast and accurate it is.
That’s great to hear. Can you tell us about a project where Runway made a big
difference?
Andro: We used Runway for a music video commemorating the anniversary of the
Americone Dream ice cream by Stephen Colbert. They put together a music video with
Sara Bareilles and Josh Groban. The writers wrote the lyrics, and there was talent
onboard, a script written, and a shooting schedule done.

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screenKeywords:
[B runway Research | Productl  Customers Pricing Company | LOGIN —
@®CBS
How Runway took The Late Show edits
from five hours to five minutes
fr ASSENSLY
I've done a shot in five minutes, which
normally would have taken me five hours.
You're not going through it frame by frame,
ou're just tapping a couple of things and
|m runway Researchl  Product!  Customers  Pricing  Company [Kelcy |\ —
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Gen-2 now available TRY NOW
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Runway is an applied Al research company shaping the
next era of art, entertainment and human creativity.
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|B runway Research | Productl  Customers Pricing Company | LOGIN —
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Whether it’s a captivating commercial, click-worthy product showcase, or instructional how-to, Runway makes it
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Make your videos as memorable as your products—and make your products even more
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Produce sleek, professional-level ecommerce Teach your audience how to use, install, and regularly frequent: Instagram, TikTok,
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Careers

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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

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NYC REMOTE
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Try Runway for Free >
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100% Unlimited Parental Leave
Medical, dental, and vision Days of PTO For all parents
coverage

We have unlimited PTO with a minimum of We offer 16 weeks of fully paid parental
We cover 100% of medical, dental and 15 days a year. We also have a paid leave plus a gradual return to work plan.
vision for our US employees AND their sabbatical program after employees have This coverage is for all parents, regardless
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we have complimentary mental health after 5 years. And of course, we can't forget
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In addition to the choice of laptop, all Plan for the future! We provide a 3% 401K Beyond our employees, we have a
employees get a stipend to customize their match for our US based employees. commitment to our communities. Every
tech set up as they want. quarter, Runway employees choose an
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Sr BaCkeﬂd Engineer Engineering Remote / New York
Sr. Product Manager, Al Tools Product Remote / New York
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Don't see amatch?
Send an email to recruiting@runwayml.com and let's talk!
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5{{ Invent the future We optimize for creating new value in the world. We don't seek to improve
processes marginally. We believe that the best way to predict the future is to
invent it. We learn by doing, and we optimize for the long-term.

e Relentless optimism We are optimistic about a future where moving creativity forward is not only
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Ad ministrative Assistant Operations & Partnerships \I;I::: York, New York, United States / New
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