Landing page

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screenElements:
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Logo

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Social Proof (Testimonial) Section
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CTA Section
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Landing Page
Feature Section
Stats Section

screenKeywords:
Cake Product v About v Resources v Pricing Login Talk to Sales
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Handle your equity and
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[ Step away from spreadsheets, streamline your cap table,
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@ Multiple demos before getting a price Upfront pricing - the way it should be
@ Weeks to get started Minutes to get going - fast time to value
@ Complex system Easy, intuitive platform - says every customer
¢ Difficult to get support Our CS team is in your corner - we got you
@ Clobal equity is expensive and slow One click compliant global equity - fair equity for all
|Cake. Product v About v Resources v Pricing Login Talk to Sales
Hear what startup founders and leaders
around the world are saying about Cake
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We spent thousands and thousands of dollars on lawyers to keep
all this information current in the last system and that was just on
top of how much it already costs for just the subscription of the
last system. It's so much easier to do it on Cake.
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equity offers to be easily understood, and Valuations are sorted, wherever you need of mind. Valuations are sorted, wherever
aligned to company goals. Startups can them. Plus automated vesting, exercising you need them. World class cloud based
create a culture of shared ownership and and reporting gives peace of mind. infrastructure keeps your data secure.
success that creates meaningful value in
team culture, and wealth.
|Cake. Product v About v Resources v Pricing Login Talk to Sales
Hear what startup founders and leaders
around the world are saying about Cake

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We're trying to issue options out to 150 people every year, we
had that through spreadsheets and a Word document merged
into PDFs. And then trying to get people's signatures and just all
of the admin around that -- who's signed, who hasn't signed,
trying to keep track. With Cake, all that confusion is a thing of
the past.

DARIUS COVENEY

COO/CFO of Fluent Commerce
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PRODUCT ABOUT LEARN RESOURCES
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#3 Product of the Day
Capital raise Product updates Glossary Startup equity calculator
perngh 409a valuation Security Success Stories Equity agreement templates
2023 5-Star G2 Rating 3 A
Equity benchmarking Help center Carta vs Cake
Legal & accounting help  Countries
PRIVACY  TERMS & CONDITIONS © ALL RIGHTS RESERVED 2023
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Podcast detail

appName: Cake Equity

appCategory: Business

appTagline: Equity management software

companyHqRegion: Oceania

companyStage: Early Stage

platform: web

pageType: Marketing

hotspotType: Click

hotspotType: Scroll Vertically

screenPatterns:
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Song & Podcast Detail

pageType: Marketing Marketing Marketing Marketing Marketing

screenKeywords:
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Subscri = .
Startup Equity Matters Spotify (@ Youtube (@) Apple Podcasts
Transcription
Transcript to follow!
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. The Art of Startup Raising

Value Creation Through and Bootstrapping with The Startup Equity Toolkit
Building a Unicorn Michael Houck

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Security

pagePatterns:
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pageType: Marketing Marketing Marketing

screenKeywords:
Cake. Product v About v Resources v Pricing Login Talk to Sales
Privacy as the default setting
That's what we do
Data privacy and security are
= at the core of what we do here
at Cake
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Cake. With large, high-profile customers all around the world, we are
committed to keeping your data secure and continuously monitoring
and improving our processes.
v Privacy embedded into the design
We take a proactive approach to data protection and anticipate
privacy issues and risks before they happen.This doesn't just
apply to systems design -- we're proactively developing a
culture of ‘privacy awareness’ across our organisation.
v End-to-end security with full lifecycle
|Cake Product v About v Resources v Pricing Login Talk to Sales
Steps we take
Product
¢ We verify email addresses of all users
¢ An activity log is kept for every transaction that changes data in your organization, with clear tracing
available
¢ You can control who can access and make changes to your data by assigning different levels of
permissions to users within your organisation
¢ Social sign on
Infrastructure
» Cake services and data are hosted with Amazon Web Services (AWS) in Australia in the ap-southeast-2
region.
¢ Daily backups are performed, encrypted and stored in a secure location
¢ Data at rest is encrypted using AES-256.
e Data in transit is encrypted using SSL/TLS.
People & Platform
¢ Our employees are all subject to strict confidentiality obligations and given security training to educate
them on potential threats and how to keep themselves and the company safe
¢ Our internal security and privacy protocols include only allowing a select group of employees to access
customer data and ensuring that all employees use approved password managers
¢ Any requests to change investor or option holder personal information are communicated to the
company contact
¢ Our access to critical infrastructure and services require 2FA
|Ca ke Product v About v Resources v Pricing Login Talk to Sales
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PRODUCT ABOUT LEARN RESOURCES
Ca ke. Global teams About Podcast Employee stock options
in L 4 f Cap table Jason Atkins Events Equity grants for startups
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PRODUCT HUNT Modeling Become a partner Blog Advisory shares
#3 Product of the Day
Capital raise Product updates Glossary Startup equity calculator
perngh 409a valuation Security Success Stories Equity agreement templates
2023 5-Star G2 Rating 3 A
Equity benchmarking Help center Carta vs Cake
Legal & accounting help  Countries
PRIVACY  TERMS & CONDITIONS © ALL RIGHTS RESERVED 2023


Selecting first signer

pageType: Application

pageType: Application Application Application Application Application

screenKeywords:
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BOARD MEMBERS
AMANDA
amanda.mobbin@gmail.com
Add new board member
|Select first signer X
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Valuations
Settings
By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal
advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.
Stakeholders
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2FA security ®
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Products

appName: Uvodo

appTagline: Ecommerce & payments platform

companyHqRegion: US & Canada

companyStage: Bootstrapped & Indie

screenElements: Divider Table Badge

screenElements: Accordion Divider Table Badge

pageType: Application Application

allAppCategories: Shopping Business

screenKeywords:
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Calculators

screenElements:
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Jason Atkins

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Get up close and personal with Jason
Jason grew up in Gold Coast, Australia and graduated from Griffith University with a
e Bachelor of Commerce in Accounting and Finance and earned his CPA license in 2009.
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See what people are saying about Jason
"Capital raising has become much easier and ‘Jason and the Cake team are playing an important "Over the past four years, I've witnessed first-hand
accessible because of the invaluable contribution that role in the startup ecosystem. Equity and specifically Jason tirelessly sharing his time, knowledge, and
Jason and his team at Cake's have given to the startup options are tricky to understand! By simplifying this experience to help founders and investors across
community." process, it's made it so much easier for both founders Australia, and the world. He epitomises the ‘give first’
and employees to understand exactly what they are mentality and has made an immense impact in the city
Dren Xérxa receiving or giving away. Really excited to see where we live in. He contributes greatly to LuminaX, our
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Portfolio

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screenPatterns:
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screenElements:
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screenPatterns:
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pageType: Application Application Application Application Application Application Application Application

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Adding a table

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hotspotType: Keyboard Input

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Creating an offer

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appName: Pi

appCategory: Artificial Intelligence

appTagline: An AI that understands you

platform: ios

hotspotType: Tap

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Adding a comment

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Transferring shares

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version: b513e7b0 310ct 2023  Transfer COM B JANE SMITH -2 $1.00 $2.00 $2.00 More v
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version: b513e7b0


Cap table

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advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.
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Shareholder detail

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2 Dataroom
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5 Documents > 2024 Jul 24 2025 Jul'25 2026 Jul 26 2027 Jul'27
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Seed Round m
@ Your employee/investor needs to sign
& What's New
Options
2FA security ® Granted: 0
Vested: 0
Bare trusts & SPVs ® Exercised: 0
Reporting ® Prices
Option price: $0.00
Strike price: $1.00
{ Update available .
Vesting rules
version: b513e7b0 Cllff1 in 12 months
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Date 30 Jan 2026
G0 Communication Will Vest O Options
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2 Dataroom
& Secondaries
9 Documents > 2024 Jul'24 2025 Jul'25 2026 Jul 26 2027 Jul'27
&3 Company >
Seed Round m
@ Your employee/investor needs to sign
& What's New
Options
2FA security ® Granted: 0
Vested: 0
Bare trusts & SPVs ® Exercised: 0
Reporting ® Prices
Option price: $0.00
Strike price: $1.00
{ Update available .
Vesting rules
version: b513e7b0 Cllff1 in 12 months
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& What's New

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Bare trusts & SPVs ® Summary

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Shares Options
{ Update available
version: b513e7b0 tn laYa) ¢n aYa ) AA AAO/


Profile

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Converting a note (manual)

pageType: Application Application Application Application

screenKeywords:
Convert manually X
Manual conversion overrides automatic calculations based on note details. Plase make
sure the number of shares you input is correct.
Total amount paid Number of shares
$ 10 # 5
Share class Conversion date - optional
Common v 31 0ct 2023
|Convert manually X
Manual conversion overrides automatic calculations based on note details. Plase make
sure the number of shares you input is correct.
Total amount paid Number of shares
$ 10 #
Share class Conversion date - optional
Common v 31 0ct 2023
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£ Getting Started
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D Equity plans N Interest Rate 2.00%
& Equityp Valuation Cap $20.00
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. i Maturity Date 30 Oct 2023
gD Communication Convertible Note 22 Oct 2023 $10.00 Interest Rate 1.00% CONVERTED More v
Valuation Cap $20.00
2 Dataroom
& Secondaries By usi ’ e .
y using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal
advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.
) Documents >
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< .
¥ What's New
2FA security ®
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@ Converted in 5 Shares!
{ Update available
version: b513e7b0
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& Secondaries
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< .
& What's New
2FA security ®
Bare trusts & SPVs ®
Reporting ®
{ Update available
version: b513e7b0


Creating an option pool

screenElements:
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screenPatterns:
Guided Tour & Tutorial
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Set

screenKeywords:
Cake. X
An option pool - A portion of company equity that has been reserved for employees or early investors of a
start-up company.
Total # company shares currently
8
‘ ‘ ‘ ‘ ‘ Option pool size # of options
50 % & # 8

Name your option plan Converts to sharetype

Seed Round Common v

Default option price is $0. You'll be able to change it later.
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‘
|Cake. X
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start-up company.
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8
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Seed Round Preference v
Preference
Common
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‘
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8
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Name your option plan Converts to sharetype
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Q Added successfully!
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by b °
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the company
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50 %
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time before sending offers
Options will be created
Advanced settings >
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f Summar
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t) Documents ’ Country Name Template type Date created
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= US Seed Round US - Offer Letter Offer letter 27 Oct 2023 /s v m
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9 = US Seed Round US - Plan Rules Plan rules 27 Oct 2023 /’ Ny m
Stakeholders
By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional leg
advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.
& What's New
|Cake X
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start-up company.
Total # company shares currently
by b °
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the company
Option pool size
10 %
We're going to increase the size of your cake to create this option pool. This will be draft, change at any
time before sending offers
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start-up company.
Total # company shares currently
8

‘ ‘ ‘ ‘ ‘ Option pool size # of options
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0 Contract templates may take a few minutes to become available
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& What's New Contracts ) Add contract template


Moving a document

screenElements:
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Breadcrumbs

pageType: Application Application Application Application Application Application Application

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Q Company > By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal
advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.
& What's New
2FA security ®
Bare trusts & SPVs ®
Reporting ®
version: 0d5bald5
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@ Shareholder Certif...ith - JMobbin.pdf 310ct 2023, 02:07 PM More v
By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal
advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

& What's New

2FA security ®

Bare trusts & SPVs ®

Reporting ® @ 1Documents selected to move

version: 0d5bald5
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[©) shareholder Certi...mith - JMobbin.pdf 310ct 2023, 04:24 PM
2 Dataroom
& Secondaries
By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal
advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.
£ Documents v
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By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal
advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.
& What's New
2FA security ®
Bare trusts & SPVs ®
Reporting ®
version: 0d5bald5
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&3 Company >
By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal
advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.
& What's New
2FA security ®
Bare trusts & SPVs ®
Reporting ®
version: 49b68a3c
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By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal
advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.
& What's New
2FA security ®
Bare trusts & SPVs ®
Reporting ®
version: 0d5bald5


Switching to standard vesting

screenKeywords:
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|Use standard vesting? X
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Equity journey
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