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4 01/05/2023 -$200.00 | Night out Food Rows i
5 01/12/2023 -$100.00 | Home decor Home Remove
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6 01/24/2023 $100.00 | Dinner Food Amount
7 01/15/2023 -$82.00 | Stephanie's lunch | Food
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9 01/25/2023 -$32.00 | Uber Transportation
10 01/21/2023 -$30.00 | Lunch Food
Category
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12 01/26/2023 $1,000.00 | Paycheck Income
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17 -$100 -100 -100 -200
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4 01/05/2023 -$200.00 | Night out Food Rows + Date
5 01/12/2023 -$100.00 | Home decor Home
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7 01/15/2023 -$82.00 | Stephanie's lunch | Food
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9 01/25/2023 -$32.00 | Uber Transportation
10 01/21/2023 -$30.00 | Lunch Food
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12 01/26/2023 $1,000.00 | Paycheck Income
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17 -$100 -100 -100 -200
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Help center

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companyStage: Early Stage

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pageType: Application Application Application Application Application Application Application

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Learn article detail

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= EqualS Product Resources * Pricing About Careers Sign in
Learn ¥ Metrics *
Understandi Acti
Users Metrics for Saa$

As a SaaS founder, one of the primary concerns is achieving consistent
growth and expansion for your business. A successful software as a
service (SaaS) company must be able to retain and acquire customers
effectively.
Among the plethora of metrics available to assess your company's health
and growth, Active Users stand out as a crucial statistic to monitor. This
metric is often described as Daily Active Users (DAU), Weekly Active Users
(WAU), or Monthly Active Users (MAU).
Understanding the significance and proper usage of these metrics can be
game-changing for SaaS founders. In this article, we will explore the
importance of these metrics and share tips for optimizing them.
|boost active users.

= EqualS Product = Resources Pricing About Careers Sign in
Frequently Asked Questions
What are Daily, Weekly, and Monthly Active Users?
Daily Active Users (DAU) represent the number of unique users engaging
with your software on a daily basis. Weekly Active Users (WAU) measure
the number of unique users interacting with your software within a week.
Monthly Active Users (MAU) calculate the total number of unique users
that have done at least one interaction with your SaaS within a calendar
month.
Why are Active Users metrics important in a SaaS business?
Active Users metrics provide insights into customer engagement,
acquisition, product adoption, and churn prevention. They help you
determine the level of user interaction with your platform, allowing you to
identify areas that need improvement and focus on increasing customer
conversions and retention.
How can | use Active Users metrics to optimize my SaaS?
Refine the onboarding experience, analyze and segment users, engage
with users regularly, and pay attention to user feedback. These strategies
can help improve your active users metrics and optimize your SaaS
business, leading to higher customer satisfaction and growth.
|= EqualS Product Resources * Pricing About Careers Sign in
Answers to common questions on how to measure your business.

Metrics

Articles on the most important to understand business metrics
Active Users (Daily, Weekly, Monthly) » Annual Contract Value (ACV) -
Annual Recurring Revenue (ARR) » Average Order Value (AQV) -
Average Resolution Time - Average Revenue Per User (ARPU) »
Burn Rate -+ CAC Payback Period - o


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Integration detail

pagePatterns:
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Integrations Page

screenKeywords:
Integrations
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Equals is the only spreadsheet that connects to databases, data warehouses, and more.
SQL Databases
- Redshift 5 592 snowflake 5
|- Equals Product = Resources Pricing About Careers Sign in -+ Start for free
+ All integrations
. . \ .
Analyze data directly from your data warehouse in Equals' full-featured, collaborative spreadsheet.
Watch Bobby build an analysis w/ SQL data in 2 min
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4 March 2022 29 $21,600 0 $0 65% - - 69
5 April 2022 150 $92,200 10 $30,000 207% 4.8% 5.4% 209
6 May 2022 400 $125,148 32 $34,520 68% 5.2% 3.7% 577
7 June 2022 450 $140,791 16 $16,760 112% 4.9% 2.1% 1011
8
9 /\
|- Equals Product = Resources Pricing About Careers Sign in -+ Start for free
-]
Analyze product usage View your funnel live Ask ad-hoc questions
Connect Equals to your product database Build out your full funnel in Equals, with With your full SQL database or warehouse at
and build live easily-updatable views into live views into traffic, product usage, and your fingertips, Equals is the fastest way to
how people are using your product. conversion. ask ad-hoc questions of your business.


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appName: Marriott Bonvoy

appCategory: Travel & Transportation

appTagline: Book 8,000 hotels worldwide

companyStage: Public & Mature

platform: android

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5 01/25/2023 -$32.00 Uber Transportation

6 01/26/2023 $1,000.00 Paycheck Income

7 01/05/2023 -$200.00 Night out Food

8 01/12/2023 -$100.00 Home decor Home

9 01/13/2023 -$10.00 Misc Personal

10 |01/156/2023 -$82.00 Stephanie's lunch  Food

1 01/18/2023 -$35.00 Streaming Personal

12 01/24/2023 -$100.00 Dinner Food

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Wrap TeXt a Learn about Equals
Mayple boosts efficiency on Equals
\ A ! Abbey Lauren Minondo | 25 May 2023 | 3 min read
;uha “We burned a lot of time trying to work with other data BI platforms and we've abandoned
b e all of them. Equals helps us move the business forward faster, in a familiar way. It
B A definitely increased the v..
I — 5 . . .
___| Snowflake’s Forecast Transformation with Brad Floering
] Chris Burgner | 23 May 2023 | 12 min read
flake’s . ‘:’i
fasﬁmation - Operator’s Dilemma Series Every company leverages a shortlist of models and workflows to
Eisf,zd L%’ run their business but the stories behind their development are often the best kept secrets
in the industry...
9 mistakes we made with our new homepage
) Bobby Pinero | 18 May 2023 | 4 min read
= I:; = Matt Hodges, a product marketing pro, tears down our new website. Here are the top nine
- lessons we learned...
I Lamw »m) Pathpoint relies on Equals as a source of truth
. 2 fg,j‘ Abbey Lauren Minondo | 11 May 2023 | 3 min read
Zfa:]zic; \ ? “Our primary growth dashboard is built in Equals. With over 150 metrics, you really want a
e WM spreadsheet UI with data coming from various sources and models. We also need it to auto-
o |(MEZY/ update. Equals gives... 8 Follow for more
B . . .
|;ter > % Llloltodul VT TILLLTYy dail alldliyoL, 1IUW TYOLyviio Vil Lo Ltodlll Lo TPV GDLIOU VU VULLIU Wilatl uiocy
Operating | f need. Equals is a familiar tool that has given us access to our data and allows us to easily
Wrap TeXt a Learn about Equals
s A day in the life of a first engineering hire
st il Jamie Osler | 7 Mar 2023 | 6 min read
2 It’s 6:30 a.m. on a Tuesday, and you’re woken up by your cat climbing on top of you and
< Lo demanding her breakfast. Once you’ve put some food in her bowl, you check Slack on your
ks Y phone to make sure nothi..
WE A day in the life of a first marketing hire
N {
Fe Y| “‘f L5 Ben McRedmond | 28 Feb 2023 | 6 min read
2;;,;‘7“:?}‘-7{‘;:: 7 L Today is launch day. It’s 6 a.m. on a Wednesday, and you’re already awake. In fact, you've
% i) a’k" o been awake since 3:01 a.m., which is when your launch went live on Product Hunt. When you
— open Slack, you see...
.| Cycls simplifies decisions on Equals
v\
A g Abbey Lauren Minondo | 23 Feb 2023 | 2 min read
d
Lajrg}rlr;e i “There’s something magical about not having to learn anything about a tool and getting
under & CEO ik :** g | exactly what you want out of it. I have my morning coffee and open Equals every day to
B i S review the full picture of..
ﬁ Wheelhouse unlocks new KPIs on Equals
==
@ Abbey Lauren Minondo | 7 Feb 2023 | 2 min read
),
12 _:\9_!%?, ?’:\‘ “Live data has changed our reporting habits. We have Equals spreadsheets shared across the
of Finance & Ops ‘\_‘\ ‘_“ i company so that everyone can view what the numbers are saying and where they come from.
. N RS That’s a pretty power..
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How we improved charting
Abbey Lauren Minondo | 31 May 2023 | 3 min read
We recently redesigned charting in Equals. Today, we're sharing the process
behind this build. Here’s how we discovered an opportunity and the decisions
we made along the way. At the beginning of the year, we reflected on
conversations we had with users. We noticed that most were busy...
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any database, versioning, and collaboration.
Watch Bobby build an analysis w/ live data in 2 min
B rFie Edt  View Insert Format  Help 2022 Growth mreg s--
oc 009 % 12+ B I U & TS H = ==5 % 71 $ % L % Monthand Year v 4 Connections
D13
A B ® D E F G H ° I J
1 Month New Customers New ARR Canceled Canceled ARR ARR Growth Customer Churn ARR Churn Customers
2 January 2022 10 $3,000 0 $0 - - - 10
3 February 2022 ° 30 $24,000 0 $0 267% - - 40
4 March 2022 29 $21,600 0 $0 65% - - 69
5 April 2022 150 $92,200 10 $30,000 207% 4.8% 5.4% 209
6 May 2022 400 $125,148 32 $34,520 68% 5.2% 3.7% 577
7 June 2022 450 $140,791 16 $16,760 112% 4.9% 21% 1011


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Analyze conversion from marketing Connect your bank account to geta A live look at the model Figma used to Visualize how your customers are
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@ Templates spending each month. historical figures are dummy data. NPS responses over time.
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Command+K

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screenKeywords:
Command+K by Equals 1. Instant command 2. Smartfill with GPT-4 3. Formula debugger
Equals is the only spreadsheet with built-in
connections to any database, versioning, and
collaboration. It's the fastest way for startups to do
any analysis.

Today we're introducing a new way to work with
spreadsheets. A staple of modern software, typing
Command+K in Equals allows you to access any
feature, instantly, directly from your keyboard.

No more hunting through toolbars, no more mouse,
and no more shortcuts to memorize. And with GPT-4
powered Smartfill, no more searching for formulas.
Once you use Command+K, you realize this is how
you should be working with spreadsheets.

We hope you like it as much as we do.
|Command+K by Equals 1. Instant command 2. Smartfill with GPT-4 3. Formula debugger
Spreadsheets are complex, with lots of deep functionality. Now you
can do everything from one place, just by typing its name.
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Marking thread as resolved

screenKeywords:
B e Edit Inset Format Data  Help Monthly Budget © Comment v @ Share
S 0 &% i2v B I UGS TS&H === + 7 $ % L % Currency v ® Q e e B Chart 83 Pivot Table 4, Connections
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B c D E F G H | ) Q  search comments B X
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° $900.00 $1.000.00 $100 Totals $600.00 $589.00 Check out why there is an additional $100 & @Jane
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7 $0.00 $0.00 $0 Food $350.00 $412.00 ° Jane Justnow
8 $900.00 $1,000.00 E $100 Gifts $0.00 $0.00 Might be because of the additional working hours
9 $0.00 $0.00 I $0 Health/medical $0.00 $0.00
10 $0.00 $0.00 $0 Home $100.00 $100.00
1 $0.00 $0.00 $0 Transportation $50.00 $32.00
12 $0.00 $0.00 $0 Personal $100.00 $45.00
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2
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4 Planned Actual Diff. Planned Actual o Jane
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7 $0.00 $0.00 $0 Food $350.00 $412.00 0 Jane
8 $900.00 $1,000.00 $100 Gifts $0.00 $0.00 Might be because of the additional working hours
9 $0.00 $0.00 I $0 Health/medical $0.00 $0.00
10 $0.00 $0.00 $0 Home $100.00 $100.00
1 $0.00 $0.00 $0 Transportation $50.00 $32.00
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Changing fill color

screenKeywords:
E File Edit Insert Format Data Help Monthly Budget ©® Comment v Share

S 0 &% 24~ BT UYS T S H === ¥ 47 $ % L % General v ® e Q @ - ffB Chart §F Pivot Table 4, Connections

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A1 fx  Monthly Budget v
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Finding & replacing

screenElements: Checkbox Dialog

screenPatterns:
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Error

screenKeywords:
B e Edit Inset Format Data  Help Monthly Budget © Comment v @ Share

i 0 &% 24v B T U & l & B = == 3 + v 7 $ % L % General v ®Q Q @ i Chart §3 Pivot Table 4, Connections

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10 Interest $0.00 $0.00 $0 Home $100.00 $100.00

1 Other $0.00 $0.00 $0 Transportation $50.00 $32.00

12 Custom category $0.00 $0.00 $0 Personal $100.00 $45.00

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+ = Overview Sheet2 Sheet3 A\ Report1 = + 100%
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9 $0.00 $0.00 $0 Healt

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+ = Overview Sheet2 Sheet3 A\ Report1 = +
|B e Edit Inset Format Data  Help Monthly Budget © Comment v @ Share

S 0 &% 12v B I UGS TS H === + 4L 7 $ % L % General v Q Q @ e B Chart 83 Pivot Table 4 Connections

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2

3 Expenses

4 Planned Actual Diff. Planned Actual

5 $900.00 $1,000.00 $100 Totals $600.00 $589.00

6 $0

7 $0.00 $0.00 $0 Food $350.00 $412.00

8 $900.00 $1,000.00 $100 Gifts $0.00 $0.00

9 $0.00 $0.00 $0 Health/medical | $0.00 $0.00

10 $0.00 $0.00 $0 Home $100.00 $100.00

1 $0.00 $0.00 $0 Transportatior

12 $0.00 $0.00 $0 Personal Invalid replacement X

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15 formulas. Change 'Values' to

16 'Formulas' and try again.

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+ = Overview Sheet2 Sheet3 A\ Report1 = +
|B e Edit Inset Format Data  Help Monthly Budget © Comment v @ Share

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4 Pl paste BV Diff. Planned Actual

5 Paste special ARV $100 Totals $600.00 $589.00

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8 —I $100 Gifts $0.00 $0.00

9 Clear contents I $0 Health/medical $0.00 $0.00

10 Select all #BA $0 Home $100.00 $100.00

1 Delete... $0 Transportation $50.00 $32.00

12 $0 Personal $100.00 $45.00

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F8 fx  Gifts v
B @ D E F G H | J K L M

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4 Planned Actual Diff. Planned Actual

5 $900.00 $1,000.00 $100 Totals $600.00 $589.00

6 $0

7 $0.00 $0.00 $0 Food Find X

8 $900.00 $1,000.00 $100 @

9 $0.00 $0.00 $0 Healt i

10 $0.00 $0.00 $0 Hom¢ Find

1 $0.00 $0.00 $0 Trans Gifts NV

12 $0.00 $0.00 $0 Persc

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+ = Overview Sheet2 Sheet3 A\ Report1 = + 100%
|B e Edit Inset Format Data  Help Monthly Budget © Comment v @ Share

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F8 fx  Gifts v
B @ D E F G H | J K L M

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4 Planned Actual Diff. Planned Actual

5 $900.00 $1,000.00 $100 Totals $600.00 $589.00

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Cc8 1000 v
B ® D E F G H | J K L M

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4 Planned Actual Diff. Planned Actual

5 $900.00 $1,000.00 $100 Totals $600.00 $589.00

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9 $0.00 $0.00 | $0 Healt

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+ = Overview Sheet2 Sheet3 A\ Report1 = +


Deleting a pivot table

screenPatterns: Delete Confirmation

screenKeywords:
B fie CEdit inset Format Data  Help Monthly Budget © Comment ~  (3) Share
S 0 &% i2v B I UGS TS&HB === + 4+ 7 $ % L % General v ® Q @ e B Chart 83 Pivot Table 4 Connections
H8 fx v
A B c D E 3 G H Pivot Table e X
1 Sum of Amount Category Values i
3 -$200 -200 -200
4 -$100 -100 -100 -200
5 -$82 -82 82 L i Date
6 $35 35 35
Amount

7 -$32 -32 -32 Amount
8 -$30 -30 -30 ) Order Sort by
9 -$10 -10 -10 Ascending ¥  Amount v Description
10 $1,000 1000 1000
11 Grand Total -412 -100 1000 -45 Category
- Delete Pivot Table X Columns +
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15 Pivot Table? Order Sort by
i Ascending v Category v
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. ance Delete VRS +
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2 SUM v Default v
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+ = Overview Sheet2 Sheet3 A\ Report1 = + 100%
|B rie CEdit nset Format Data  Help Monthly Budget © Comment »  (3) Share
S 0 &% i2v B I UGS TS HB === + V71 $ % L % General v ®  Q @ - ffB Chart §F Pivot Table 4, Connections
H8 fx v
A B c D E 3 G H Pivot Table e X
1 Sum of Amount Category Values i
Refresh
3 -$200 -200 -200 Move >
4 -$100 -100 -100 -200 Duplicate
Rows +
5 -$82 -82 -82
Remove
6 $35 35 35
Amount
7 -$32 -32 -32 Amount
8 -$30 -30 -30 ! Order Sort by
9 -$10 -10 -10 Ascending ¥ Amount v Description
10 $1,000 1000 1000
11 | Grand Total -412 -100 1000 -45 -32 411 Category
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+ = Overview Sheet2 Sheet3 A\ Report1 = + 100%
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4 -$100 -100 -100 -200
5 -$82 -82 82 RS i Date
6 -$35 -35 -35
7 -$32 -32 -32 Amount Amount
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+ = Overview Sheet2 Sheet3 A\ Report1 = + 100%


Using paste special

hotspotType: Right Click

screenKeywords:
E File Edit Insert Format Data Help Monthly Budget ©® Comment v Share

S 0 &% i2v B I UGS TS HB === + V71 $ % L % General v ® e Q @ - ffB Chart §F Pivot Table 4, Connections
fx v
A B @ D E F G H | J K L

i+ Monthly Budget

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3 Income

4 Planned Actual Diff.

5 Totals $900.00 $1,000.00 $100

6 $0

7 Savings $0.00 $0.00 $0

8 Paycheck $900.00 $1,000.00 $100

9 Bonus $0.00 $0.00 $0

10 Interest $0.00 $0.00 $0

1 Other $0.00 $0.00 $0

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F3 fx v
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+  Monthly Budget

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5 Totals $900.00 $1,000.00 $100

6 $0

7 Savings $0.00 $0.00 $0

8 Paycheck $900.00 $1,000.00 $100

9 Bonus $0.00 $0.00 $0

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F3 fx v

A B @ D E F G H | J K L

+  Monthly Budget

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4 Planned Actual Diff. Planned Actual

5 Totals $900.00 $1,000.00 $100 Totals

6 $0

7 Savings $0.00 $0.00 $0 Food $350.00 $412.00

8 Paycheck $900.00 $1,000.00 $100 Gifts $0.00 $0.00

9 Bonus $0.00 $0.00 $0 Health/medical $0.00 $0.00

10 Interest $0.00 $0.00 $0 Home $100.00 $100.00

1 Other $0.00 $0.00 $0 Transportation $50.00 $32.00

12 Custom category $0.00 $0.00 $0 Personal $100.00 $45.00

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= = Sheet1 = + 100%
Sum: 1,189 Average: 149 Count: 22
|B e Edit Inset Format Data  Help Monthly Budget © Comment v Share
oc 000 % i2v B I UGS TS HB === + V71 $ % L % General v ®  Q @ - ffB Chart §F Pivot Table 4, Connections
F3 fx v
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+  Monthly Budget
2
3 Income
4 Planned Actual Diff. Cut #8X
5 Totals $900.00 $1,000.00 $100 Copy %C
6 $0
7 Savings $0.00 $0.00 $0 Paste 8V
8 Paycheck $900.00 $1,000.00 $100 .
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9 Bonus $0.00 $0.00 $0
10 Interest $0.00 $0.00 $0
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1 Other $0.00 $0.00 $0
12 Custom category $0.00 $0.00 $0 Delete...
13 Remove Duplicates
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+ = Sheet1 — + 100%
|B e Edit Inset Format Data  Help Monthly Budget © Comment v Share
o 000 % i2v B I UGS TS&HB === + 4+ 7 $ % L % General v ® Q e e B Chart 83 Pivot Table 4 Connections
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i+ Monthly Budget
2
3 Income
4 Planned Actual Diff.
5  Totals $900.00 $1,000.00 $100
6 $0
7 Savings $0.00 $0.00
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9 Bonus $0.00 $0.00
10 Interest $0.00 $0.00 Paste
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12 Custom category $0.00 $0.00
B Formulas Formats
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2
3 Income
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5  Totals $900.00 $1,000.00 $100
6 $0
7 Savings $0.00 $0.00
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9 Bonus $0.00 $0.00
10 Interest $0.00 $0.00 Paste
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B Formulas Formats
" Operation
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17 Add Divide
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T S Sheet1 - +


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All Collections > Spreadsheet Basics > Import from Excel
Import from Excel
Transfer workbooks from Excel into Equals

Written by Abbey Lauren Minondo

Updated over a week ago
Get started in Equals by importing an existing report from another spreadsheet, before
connecting to your live data.
If you have an Excel workbook that you'd like to import, you'll first want to import it into
Google Sheets. To do so, open Sheets and select File > Import > Excel.
Then follow the Google Sheets import into Equals steps, here.

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All Collections > Spreadsheet Basics

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Spreadsheet Basics

An overview of the key features in Equals' full-featured spreadsheet

0&3 By Abbey and 2 others * 11 articles
Import from Excel >
Alt mode >
Smartfill >
Al Assist >
Command K >
Import from Google Sheets >
Explain formula >
Charting >


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|< {3 Events (&) Calendars 02:38 GMT-7 Create Event (O ’
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50
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50
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Who do you expect to come?
I'm hosting yoga related events within my personal circle. Likely
once a week or so, depending on schedule. There isn't any
marketing, just word of mouth.
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How did you build your contact list? Did people opt in to receiving invites?
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| confirm that | will only import people with active email addresses.
| will not import people who are inactive or who have
unsubscribed.
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I'm hosting yoga related events within my personal circle. Likely
once a week or so, depending on schedule. There isn't any
marketing, just word of mouth.
Tell us more about your guests.
How did you build your contact list? Did people opt in to receiving invites?
These are my personal contacts who have indicated prior interest.
| confirm that | will only import people with active email addresses.
| will not import people who are inactive or who have
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consented to receiving emails.
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Who do you expect to come?
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| confirm that | will only import people with active email addresses.
| will not import people who are inactive or who have
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| confirm that | will only import people who have opted in and