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Completing a behavioral profile quiz

appName: Noom

appCategory: Health & Fitness

appTagline: Lose weight with psychology

companyHqRegion: US & Canada

companyStage: Growth Stage

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9:41 all ¥ @)
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Great job, Judy!
You have a strong foundation, and we'll
continue to build upon this in your
personalized program!
|9:41 -Ill ? (b
JUDY
WHY NOOM IS DIFFERENT
Change your
relationship with food in
only 10 minutes a day
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BUILDING PLAN...
|9:41 all ¥ @m)
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Restrictive diets often fail,
creating a “yo-yo” effect.

Dieting After Diet
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Jan Mar May Jul
Traditional restrictive diets can help you
lose weight in short bursts (aka the “yo-
yo” effect), but ultimately don’t help you
keep the weight off.
Noom can help you create long-term
results through habit and behavior
change, not restrictive dieting.
|9:41 il T =)
By
&
Are you typically on your feet or
sitting for most of the day?
:|
|9:41 all ¥ @
Analyzing your profile...
|9:41 all ¥ @)
JUDY
WHY NOOM I[S DIFFERENT
The best part? You can
still eat your favorite
foods. Nothing is off
limits!
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BUILDING PLAN...
|9:41 il T =
JuDY
< UNDERSTANDING BEHAVIOR CHANGE
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Scientific studies have shown that
daily weigh-ins promote long-term
weight loss. When is the best time to
weigh yourself?
First thing after you wake - before
you've consumed anything
Once you've eaten your last meal of
the day
|= ju
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YOUR BEHAVIORAL PROFILE
Structure Seeker
You’'re ready to get with the program.
Hungry for innovation and invigoration—
you will succeed in a new, promising
environment.

Next steps
We’ll build on your behavioral profile by
understanding what a happy weight
might look like for you.
|o:41 all & @
JUDY
WHY NOOM IS DIFFERENT
Noom is based on real
psychology
i | |
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BUILDING PLAN...
|WELCOME TO
NOOM
|/’¢ Ny
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Behavioral Profile Quiz

4 Next, let's find out what kind of
weight loss approach will work best
for you!

4 Your behavioral profile will help us
better understand how you're
thinking about your weight loss
journey.
|9:41 all ¥ @)
Let's get started.
|9:41 all T (@
we've created a
personalized plan
|9:41 all ¥ @)
JUDY
Matching Behavior
Trends..
DEMOGRAPHIC PROFILE 100%
WEIGHT LOSS GOALS 100%
WEIGHT LOSS HISTORY 100%
I
EATING & NUTRITION 44%
FITNESS & HEALTH 0%
STRESS & WEIGHT LOSS CONNECTIONO%
UNDERSTANDING BEHAVIOR 0%
CHANGE
vvv
Sit tight! We're building your perfect plan
based on millions of data points from
successful Noom users
|9:41 il T =)
Is there a history of heart

disease or diabetes in your
extended family?
|9:41 all ¥ @)
JUDY
Charting Best Fit Plan..
DEMOGRAPHIC PROFILE 100%
WEIGHT LOSS GOALS 100%
WEIGHT LOSS HISTORY 100%
EATING & NUTRITION 100%
FITNESS & HEALTH 100%
I
STRESS & WEIGHT LOSS 41%
CONNECTION
UNDERSTANDING BEHAVIOR 0%
CHANGE
vvvVV
Sit tight! We're building your perfect plan
based on millions of data points from
successful Noom users
|9:41 all ¥ @)
< Juby
Noom’s psychology based approach is
based on identifying thought patterns
and building new habits.

In this next section, we want to
understand how you already think about
weight loss so we can better personalize
your course.
|9:41 il & @m
Jupy
WE PREDICT YOU'LL BE
120 Ib by June 3
And reach your goal by the vacation!
VACATION (120 LB) —»
121
121
121
120
GOAL
120 120 LB
May Jun
|9:41 il T =)
JubY
(— UNDERSTANDING BEHAVIOR CHANGE
v v v v v v R
Noom is better together
People who do their weight loss
journey with a friend or family
member can lose weight 32%
faster.
o
32%
faster
progress
Regular Noomers who
Noomers add a friend
|9:41 all T @

< Juby
Qf‘
¢

Unlock health benefits with
just 5%
At Noom, our mission is to help everyone
lead healthier lives.
Did you know? Losing just 5% of your
body weight can reduce your risk for
diabetes, high blood pressure, and high
cholesterol.
|9:41 all ¥ @)
Don’t worry if you mess
up. We will be there
every step of the way.
Wl
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|9:41 all ¥ @m)
<— BEHAVIORAL PROFILE QUIZ (1/10)
I want to...
‘ Change my
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i or lifestyleto a
weight .
‘ healthier one
O O I n I O
Agree Agree a Agree a Agree
most little more little more most
Drag the slider towards the statement
you agree with most.
If both fit, choose one you agree with more. If neither
fit, choose the one you're closest to agreeing with.
. ]
|9:41 all ¥ @)
<— BEHAVIORAL PROFILE QUIZ (10/10)
When it comes to weight loss
programs. .o
I don’t need one
and can figure
I need one to
out how to
reach my or .
. achieve my
weight goals )
weight goals on
my own
Agree Agree a Agree a Agree
most little more little more most
If both fit, choose one you agree with more. If neither
fit, choose the one you're closest to agreeing with.
. ___ J
|9:41 all ¥ @m)
(— BEHAVIORAL PROFILE QUIZ (1/10)
I want to...
Change my
Reach a lower .
) or lifestyleto a
weight .
healthier one
Agree Agree a Agree a Agree
most little more little more most
Drag the slider towards the statement
you agree with most.
If both fit, choose one you agree with more. If neither
fit, choose the one you're closest to agreeing with.
. ]
|9:41 all ¥ @)
JUDY
Analyzing Demographic
Profile..

|
DEMOGRAPHIC PROFILE 76%
WEIGHT LOSS GOALS 0%
WEIGHT LOSS HISTORY 0%
EATING & NUTRITION 0%
FITNESS & HEALTH 0%
STRESS & WEIGHT LOSS CONNECTIONO0%
UNDERSTANDING BEHAVIOR 0%
CHANGE

Sit tight! We're building your perfect plan

based on millions of data points from
successful Noom users
|9:41 all ¥ @m)
<— BEHAVIORAL PROFILE QUIZ (1/10)
I want to...
‘ Change my
Reach a lower .
. or lifestyleto a
weight .
‘ healthier one
Agree Agree a Agree a Agree
most little more little more most
Drag the slider towards the statement
you agree with most.
If both fit, choose one you agree with more. If neither
fit, choose the one you're closest to agreeing with.
. ]
|9:41 all ¥ @
Based on your answers,
Judy...
|9:41 ol T @

< Juby

\\‘ \%//

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You’re right!
Weight can fluctuate daily based on the
food we eat. It's best to weigh yourself at
the same time, on the same scale, every
day on an empty stomach.
The International Journal of Behavioral
Nutrition and Physical Activity reported
that frequent self-weighing can lead to
weight loss and better weight
maintenance. A daily weigh-in schedule
creates self-awareness & helps you
make healthy choices!


Logging blood glucose

platform: android

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Log your meals Cﬁ
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Take blood glucose @
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Log your reading
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Y
Timeslot After fasting / morning
What does my result mean?
Source: Manual
|—  Home B O
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IVUYVAT O INVURNRLEJY
You’re done logging m
Awesome, way to go!
Weighed in @
55 kg
You did running today! e
30 min
Blood pressure: 91/58 Q
Pulse: 69 beats/min
Blood glucose logged @
100 mg/dL at 5:36 PM
Track more progress +
|—  Home B
T
Your daily dose of laughter
TODAY’S PROGRESS
Awesome, way to go! m
55 kg @
30 min e
Pulse: 69 beats/min Q
Track more progress +


Setting daily water goal

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screenPatterns: Select Set

screenKeywords:
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4 Daily Water Goal
GOAL
8 glasses a day OFF n
Glasses
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TODAY'S PROGRESS
You're done logging m
Good work!
Weighed in @
55 kg
You did running today! @
30 min
Blood pressure 91/58 Q
Pulse: 69 beats/min
Track More Progress -+
|9:41 -Ill ? @'
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Weighed in @
55 kg

Win with water @

0 8
You did running today! @
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Blood pressure 120/80 Q
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100 mg/dL at 3:12 PM

Track More Progress -+
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|9:41 all T @
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|9:41 all T @)
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Referring friends

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screenElements:
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screenKeywords:
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% Home

O Messages

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@ Recipes

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|= Get$20
3 4
A\ \‘/ * e //gfb
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Share the health!
If Noom has helped you — it’ll help
your friends — so why not share it?
Use your unique link to get $20* for
each friend who signs up!
*Get $20 in Amazon credit for each referral who continues past
the trial. Credit will be sent to the email associated with your
Noom account. Offer valid only in the US.


Setting up weight loss goals

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Noom

NOOM
You're in good hands
You're not alone, we’ve helped 3,627,436
people lose weight!*
*Noom subscribers who lost at least 2% of their original
weight as of October 2021.
|Noom
<+ WEIGHT LOSS GOALS
aExvE» + . . . S S
Exciting! We'll keep this important
event in mind for your journey.
When is the vacation?

Skip
|Noom
THE LAST WEIGHT LOSS PROGRAM
YOU'LL EVER NEED
WE PREDICT YOU'LL BE
120 |b by June 23

And reach your goal by the vacation!
121 VACATION (120 LB) —»
121

121
120

GOAL
190 120 LB
120 Q=
May Jun

Great news! Based on Noom users like you,
we predict you’ll be able to conservatively
hit your weight loss goal by June 23.
Next, tell us a bit about your habits and
behavior so we can determine if you can
reach your goal sooner.
|Noom
April 2023
Su Mo Tu We Th Fr Sa
28 29
30 1 2 3 4 5 6
|September 2023
Su Mo Tu We Th Fr Sa
27 28 29 30 31 1 2
3 4 5 6 7 8 9
0 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 28 29 30
|Noom
+ NOOM
Lose twice as much weight
with Noom vs. trying on
your own
Py ‘I:e
Weight Lost 2X %
ON YOUR
Based on a study over 12 weeks of active Noom
users.
PREPARING RESULTS ...
|Noom
+ NOOM
Sticking to a plan can be
hard. Noom makes it easy.
o ~
. - .
‘ ( B “Noom fits into my
L lifestyle perfectly. |
I\ can turn to this app
’ p \\ day or night and
ey ! they’re there for
= ‘ me”
& —Jennifer
*Noom users that also adopt a healthy lifestyle typically
lose 1-2 Ibs per week
|Noom
<+ WEIGHT LOSS GOALS
GRS . . . . S
Exciting! We'll keep this important
event in mind for your journey.
When is the vacation?
September 16 2023
Skip
|Noom
< JULIAN
= /’¢ N

&l A
) | = 5

Behavioral Profile Quiz

€ Next, let's find out what kind of weight
loss approach will work best for you!

4 Your behavioral profile will help us
better understand how you're thinking
about your weight loss journey.

Start Your Quiz
|Noom
behavior so we can determine if you can
reach your goal sooner.
e g
o
As featured in
|Noom
< NOOM
Noom creates long-term
results through habit and
behavior change, not
restrictive dieting

Your Weight

NOOM

Month 1 Month 6
Scientific Reports - 78% of participants using Noom
lost weight over a 6 month study
|Noom
+ NOOM
Lose twice as much weight
with Noom vs. trying on
your own
Py ‘!:H
Weight Lost 2X %
ON YOUR
Based on a study over 12 weeks of active Noom
users.
CALCULATING WEIGHT LOSS PACE ..
- 41%


Creating a new food

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screenKeywords:
&  New Food Log
egg pesto eggs on toast
287
|&  New Food Log
egg pesto eggs on toast
|12:00 V41
Help us help you
Can you provide more details so we can
improve your food logging experience?
SKIP YES
|o %
Thanks for improving
Noom
Your data will make food logging better
for everyone. We'll notify you when it gets
added to the database.
|12:00 \ |
2]
Breakfast DONE
Q & [m
4+ Can'tfindit? Let's add it!
|< New Food Log
Add more details for egg pesto eggs on toast (287
cal)
egg pesto eggs on toast
287
17
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1
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|< New Food Log
Add more details for egg pesto eggs on toast (287
cal)
egg pesto eggs on toast
287


Memes

screenElements:
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screenKeywords:
9:41 il F ()
Meme of the day
Q There should be a
calorie refund for
things that didn’t
“ taste as good as you
expected.
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AA & noom.com ¢
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|9:41

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NOOM
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Get $20


History

screenElements:
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screenKeywords:
= History
Today
' 4 Meals Logged 0
. .
X' Ran 30 Mins p
’ -
(J
R You weighed in!
Yesterday
' 0 Meals Logged
Tuesday, April 25
' 0 Meals Logged
|NOOM
% Home

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@ My Progress

@ Recipes

m My library

3 History

g Settings

g Course progress
Memes

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|= History
Exercise Summary
7 days
‘ Ran 30 Mins
’ -
30 days
‘ Ran 30 Mins
’ -
Today
' 4 Meals Logged 0
‘ Ran 30 Mins p
’ -
1 You weighed in!


Switching to gallery view

appName: Zoom

appCategory: Business

appTagline: One platform to connect

companyStage: Public & Mature

platform: web

pageType: Application

hotspotType: Click

pageType: Application Application Application

allAppCategories:
Artificial Intelligence
Collaboration
Business

screenKeywords:
v 3 View
Jane Smith
Jane Smith
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Joining a meeting

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pageType: Application Application Application Application Application Application Application Application Application Application Application Application Application

screenKeywords:
ZOO| I . Support Schedule Join Hostv  Whiteboard
Join Meeting
Meeting ID or Personal Link Name
547 928 3902
Join a meeting from an H.323/SIP room system
© 2023 Zoom Video Communications, Inc. All rights reserved. Privacy & Legal Policies English ~ e
|200Mm Schedule Join Hostv  Whiteboard &
Enter Meeting Info
Meeting Passcode
Meeting Passcode
Your Name
Jane Smith
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Meeting ID 547 928 3902
Host John Mobbin \
Passcode VAETY 4]
Invite Link https:/fusO4web.zoom.us/j/5479283902?
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|ZOOI | | Products Solutions Resources Plans & Pricing Schedule Join Hostv  Whiteboard
PERSONAL
_ Hello, Jane Smith e | o | *
Profile
Meetings
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Webinars ZOOM LARGE MEETINGS
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Phone Zoom
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Setting up weight loss goals

screenElements:
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screenPatterns:
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screenKeywords:
9:41 all ¥ @m)
< WEIGHT LOSS GOALS
GEKZD ¢ - o o o o
What area do you want to focus on in
your plan?

Nutrition

Physical activity

Building good habits

Other
|Gegai news! Based on Noom userg,licam
you, we predict you’ll be able to
conservatively hit your weight loss goal
by June 22.
Next, tell us a bit about your habits and
behavior so we can determine if you can
reach your goal sooner.

> . ‘(

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|9:41 all T @)
< WEIGHT LOSS GOALS
GEEKAD ¢ 2 2 2 2 L 4
Exciting! We'll keep this important
event in mind for your journey.
When is the vacation?

September 16 2023

Skip
|9:41 il T =
< WEIGHT LOSS GOALS
GERED ¢ . . . . -
Exciting! We'll keep this important
event in mind for your journey.
When does your summer start?
Select a date B
Skip
|/’¢ Ny
T LA

Behavioral Profile Quiz

4 Next, let's find out what kind of
weight loss approach will work best
for you!

4 Your behavioral profile will help us
better understand how you're
thinking about your weight loss
journey.
|e avm
September 2023

Su Mo Tu We Th Fr  Sa

27 28 29 30 31 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 27 28 29 30
e
|9:41 -Ill ? @'
< WEIGHT LOSS GOALS
GEKED + o o o o o
What is your main reason for
wanting to lose weight? (Please
choose what is most important)
Improve physical appearance
Engage more with family and friends
Become healthier
Feel better day-to-day
Other
|9:41 all T @)
JUDY.MOBBIN@GMAIL.COM o
< WEIGHT LOSS PROFILE
CEEEAEv . . . . .
What is your preferred first name?
Preferred first name
|9:41 il T (Em)
< NOOM
Sticking to a plan can be
hard. Noom makes it easy.

/ Ae’ Noom fits into
= my lifestyle
( perfectly. | can
} . turn to this app
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*Noom users that also adopt a healthy lifestyle

typically lose 1-2 Ibs per week
|9:41 all ¥ @)
NOOM
You're in good hands
You're not alone, we’ve helped
3,627,436 people lose weight!*
*Noom subscribers who lost at least 2% of their
original weight as of October 2021.
|9:41 -Ill ? @'
Jupy
< WEIGHT LOSS PROFILE
G o o . . .
What is your preferred first name?
|April 2023
Su Mo Tu We Th Fr Sa
a 27 28 29
30 1 2 3 4 5 6
|9:41 -Ill ? (___ b
THE LAST WEIGHT LOSS PROGRAM
YOU'LL EVER NEED
WE PREDICT YOU'LL BE
120 Ib by June 22
And reach your goal by the vacation!

VACATION (120 LB) —
121
121
121
120

GOAL
120 120 LB
120 Qo=
May Jun

Great news! Based on Noom users like
you, we predict you’ll be able to
conservatively hit your weight loss goal
by June 22.
Next, tell us a bit about your habits and
behavior so we can determine if you can
reach your goal sooner.
|9:41 all ¥ @)
< NOOM
Noom creates long-term
results through habit and
behavior change, not
restrictive dieting
Your Weight
’W
NOOM
Month 1 Month 6
Scientific Reports - 78% of participants using Noom
lost weight over a 6 month study
|9:41 ull T =
< NOOM
Lose twice as much weight
with Noom vs. trying on
your own
sa
Weight Lost ZX #
ON YOUR
OWN NOOM
Based on a study over 12 weeks of active Noom
users.
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m -
|9:41 ull T =
< NOOM
Lose twice as much weight
with Noom vs. trying on
your own
sa
Weight Lost ZX }
ON YOUR
OWN NOOM
Based on a study over 12 weeks of active Noom
users.
PREPARING RESULTS ...
|9:41 all ¥ @)
< WEIGHT LOSS GOALS
Vi 2 2 2 2 2 4
What is your ideal weight that you
want to reach?

120 Ib.

Great!
We're excited to help you hit your goals.

Using data from real Noom users, we'll predict

when you'll hit your target weight if you follow

your custom plan and adopt a healthy lifestyle.

The results of this survey are not guaranteed

and Noom users typically lose 1-2 |b per week.

. ]


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9:41 all ¥ @)
< '@ PREMIUM
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Open-Faced Broiled Egg,
Spinach, And Tomato Sandwich
10 mins, 213 calories per serving, 1servings.
82% green
Q Favorite ® Log this recipe
Ingredients
* .5 whole wheat english muffin
» .25 cup fresh spinach, cooked and squeezed
dry (about 4 ounces)
* 1slice tomato
* 1 hard-boiled egg, sliced widthwise
* 1tablespoon omega-3-
enriched mayonnaise
* salt-free seaeonngsstensteoneh oS
|9:41 all ¥ @)
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Mixed Berry Muesli
g N 565 calories, 37% of daily
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= ot 119 calories, 8% of daily
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|9:41 all ¥ @)
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|é
Noom FAQ > FAQs >
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How do | create and log a custo...
How do I create and
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While the process differs a bit from iOS,
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We know you're a human being, not a
rabbit, which means that we don't
expect you to eat only salads (believe
it or not,
#NoomNerdsAreHumansToo). We
want you to eat healthy for the rest of
your life and giving up desserts forever
is neither sustainable nor as yummy.
That's why we developed a unique
color system to help you easily
understand what's in the foods you're
eating, so you can make healthier food
choices every day and for the long-
term.
> Green Foods
> Yellow Foods
> Orange Foods

[ J
|<

Orange Foods Aren't Off
Limits?!

We know you're a human being, not a
rabbit, which means that we don't
expect you to eat only salads (believe
it or not,
#NoomNerdsAreHumansToo). We
want you to eat healthy for the rest of
your life and giving up desserts forever
is neither sustainable nor as yummy.
That's why we developed a unique
color system to help you easily
understand what's in the foods you're
eating, so you can make healthier food
choices every day and for the long-
term.

v Green Foods

are the least calorie-dense and/or
|—  Mylibrary
Welcome to Noom 101 >
Noom's color system with examples >
Break down your calorie budget >
Noom's portion size guide >
GroceryGrab @ © @ >
Break down your calorie goal >
Adjusting your calorie goal >
Your recipe for a healthy relationship with 3
food
Respurce: Eating disorders and disordered 3
eating
 e—
|<
adlT LIIT ITAOolL LAdIVIITTUCTIIOT aliuyvi
contain the highest concentration of
healthy nutrients. Think: fruits,
veggies and whole grains -- these
should make up the bulk of your diet
and can be eaten in larger quantities.
v Yellow Foods
have more calories and/or less healthy
nutrients per serving than green
foods. We're talking lean meats,
legumes, and low-fat dairy -- foods
that should be eaten in moderate
portions.
v Orange Foods
are the most calorie-dense and/or
have the least healthy nutrients.
Examples of orange foods include red
meats and desserts -- the goodies
that should be eaten less frequently
and in smaller portions.

[ J
|<
TTINUVUITIINTI UM CHIUINNialio rvuv ). vvo
want you to eat healthy for the rest of
your life and giving up desserts forever
is neither sustainable nor as yummy.
That's why we developed a unique
color system to help you easily
understand what's in the foods you're
eating, so you can make healthier food
choices every day and for the long-
term.
v Green Foods
are the least calorie-dense and/or
contain the highest concentration of
healthy nutrients. Think: fruits,
veggies and whole grains -- these
should make up the bulk of your diet
and can be eaten in larger quantities.
> Yellow Foods
> Orange Foods

[ J
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screenKeywords:
9:41 il F ()
= ] B O
< 00D

) 7 T -\ F

Don't forget to finish you... m

You've logged 3 meals

Weighed in @

55 kg

Walk 2,000 steps a

0 2,000

Win with water @

0 8
Exercise @
O Cal burned from iPhone

Track More Progress -+
|9:41 ol T @
< (1) share ) D
that much sooner! Based on your
target weight loss pace, we
recommend getting started with 5 to
8 minutes per day. (And just so you
know, you can always keep going
once you’ve reached your goal.)
Select how much time you want to
spend on Noom lessons every
day:

1to 4 minutes

5to 8 minutes
Now it’s time to start your first mini-
course, where you’ll begin learning
about the psychology of health and
weight loss.
|9:41 il & @m
< ﬂ'] Share (I)) D
1 R
Your Super Goal is to:
| want to be healthier
Nice!
So, why do you want to achieve
this goal?
[ J
|9:41 il © @
¢ ﬂ'] Share ) D
Your Ultimate Why will make you feel
inspired and excited, willing to do
whatever it takes—yes, really,
whatever it takes—to reach your
Super Goal.

To live each day to the fullest
Is this your Ultimate Why?

No, let me dig a bit more.
@ Yes, absolutely. This is my Ultimate
Why.
[ J
|9:41 ull T =
— ()
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\—w" \M/
TODAY'S COURSE

Welcome!

a

Meet your first Noom course Q

Welcome to Noom 101

a

Design “Your Big Picture” Q

Introducing: NoomCoin

a

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, 10 MIN ACHIEVED! ’*O.
|9:41 ol T @
¢ (M share ) []
Welcome to Noom 101
Have you ever wondered:

4 Why you grab a snack every time
you walk through the kitchen?

4 How your stomach and brain tell
you you’re full?

¢ Why the scale has the power to
impact your mood?

4 How you’ve learned to label foods
as “bad” and now feel guilty
eating them?

Well, that’s exactly what we'll be

covering with...

Noom 101: Introduction to the

psychology of weight loss
|9:41 il & @m

¢ (M share ) []
y A
\\
First up is your Super Goal: what
you want to achieve by the end of
the course.
It won’t be set in stone—you can
decide to change it anytime, and it
may evolve throughout your journey.
And as you’ll see, your Super Goal
may or may not have to do with the
number on the scale.
v Here are a few examples:
4 Losing 15 pounds
¢ Fitting better into your favorite
jeans

4 Running your first bK
4 Hiking the Grand Canyon
|. [
. \
10 min achieved!
Way to go Judy, keep Noomin or take a
break, you have done a lot!
|9:41 -Ill ? @'
= ® B O
< 00

M T w T

CALORIES =% Weight Loss Zone
]

1320 1820
TODAY'S COURSE

Start eating less dense

a

Set your water goal Q

Time for a pop quiz

a

Let’s celebrate

a

You’re on your way

a
|9:41 -Ill? (b

¢ ﬂ'] Share ) D
| %

Congratulations! You’ve found your
Super Goal:

| want to be healthier
And your Ultimate Why:

To live each day to the fullest
We’ll cover the third part of YBP,
“How your life will be different,” later
in the course.
In the meantime, we’ll share your
Super Goal and Ultimate Why with
your coaching team so you can chat
about them when you meet.

[ J
|You earned a Noomcoin!
¢ -
P
u
' b
Earn 5 Noomcoins to become a Noom
Apprentice and unlock Treat Days!
.
v o
NOVICE @ APPRENTICE
|9:41 -Ill?@'
¢ (M share ) []
Things we know to be true: a life
without carbs is no life at all, pasta is
the most delicious carb, and losing
weight is hard.

You can be doing all of the right
things—eating your veggies,
drinking a lot of water, clocking in 8
hours of sleep—and still not see
progress on the scale. Why? There
are hundreds of factors that impact
your weight loss, many of which are
out of your control (hormones,
muscle mass, and genetics, we're
looking at you).
It can be frustrating.
But we also know something else to
be true: It only takes doing three
things consistently to guarantee that
you'll lose weight with Noom.
[ ]
TELL ME MORE
|9:41 all ¥ @m
= ] B O
) 000

M T w T F
CALORIES = Weight Loss Zone
1320 1820
TODAY'S COURSE

Find your green-yellow-

orange balance =)

3MIN &,;,

Game: Noom's grocery grab a

2MIN

Understanding your Weight Loss Z... @

2MIN G )

Create your motivation SOS plan a

3MIN

Extra credit? Unlock your next lesson

Dotihle doWwr O B e O Pum— a
|Judy, your course
is ready!

Your goal for today - complete all
the assigned lessons (4.
Tomorrow - we'll introduce you to
Noom's special meal system | | and
smart trackers .
|9:41 il & @m
¢ (M share ) []
Your Ultimate Why will make you feel
inspired and excited, willing to do
whatever it takes—yes, really,
whatever it takes—to reach your
Super Goal.

To live each day to the fullest
Is this your Ultimate Why?

No, let me dig a bit more.
Yes, absolutely. This is my Ultimate
Why.

[ J
|9:41 ol S
= ] B O
) 1@,

T

CALORIES =
TODAY'S COURSE

Start eating less dense

/:-
|9:41 il & @m
£ (1) share ) D
1 R
What’s your most ambitious (and
possibly terrifying) Super Goal?
| want to be healthier
[ J
|9:41 il & @m
¢ (M share ) []
You can make progress toward
your goals with as little as a few
minutes per day.

We’ve found that Noomers

who choose a goal that they can
achieve every day are most likely to
reach their goals.

That's right. It's not about choosing
the most ambitious goal, but the
most achievable goal. Setting a goal
that you can achieve will not only
increase your confidence but also
help you build the habit of Nooming
that much sooner! Based on your
target weight loss pace, we
recommend getting started with 5 to
8 minutes per day. (And just so you
know, you can always keep going
once you’ve reached your goal.)
|9:41 il & @m
4 (1) share ) D
Meet your first Noom course
If you listened to the lesson, tap
below to set your learning goal.

A wise person once said, “The
journey of 1,000 miles begins with a
single step.”
We say, “While the journey of a
Noomer begins with a single step,
it’s luckily much shorter than 1,000
miles.”
[ J
HOW LONGISIT, THEN?
|9:41 all ¥ @m
— °
= ] E &

w
Introducing: NoomCoin
al
Extra credit? Unlock your next lesson
Track More Progress -+
O
|9:41 il & @m
< (1) share ) D
1. Log your weight.
2. Log breakfast, lunch, and dinner,
or tap ‘Finish Day’ after your last
meal or snack of the day.
3. Achieve the learning goal you
chose by completing all of your
assigned lessons.
As you earn more NoomCoins, you'll
level up, increase your chances of
hitting your weight goal and unlock
Treat Days!
Got it? Great! Starting tomorrow,
you’ll be able to earn 1 NoomCoin
each day. But to get you offto a
great start, we’re gifting you with
your first NoomCoin for completing
this lesson!
[ J
COLLECT MY FIRST NOOMCOIN
|9:41 all T @)
£ (1) share ) D
| &%
What’s your most ambitious (and
possibly terrifying) Super Goal?
| want to
[ J
|Judy, your course
is ready!

Your goal for today - complete all
the assigned lessons (4.
Tomorrow - we'll introduce you to
Noom's special meal system | | and
smart trackers .
|9:41 -Ill ? @'
] B O
< 1@,
T
CALORIES =%
TODAY'S COURSE
q
&!l
N
Trouble connecting
We’re having trouble connecting right
now, check your service or wi-fi
connection and tap refresh.
Need more help?
Contact us at support@noom.com
Your daily dose of laughter
|9:41 all ¥ @m
— °
= a B ©

Welcome to Noom 101

ﬂ\

Extra credit? Unlock your next lesson

Track More Progress -+
|9:41 all ¥ @
—_— °
= ] B &

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TODAY'S COURSE
Welcome to Noom 101
ﬂ\
Extra credit? Unlock your next lesson
O
|9:41 -Ill ? @'
= 8 B O
¢ 1@

M T W T
CALORIES =% Weight Loss Zone
e
1320 1820
e —
TODAY'S HIGHLIGHTS
+
Check it out
TODAY'S COURSE
Start eating less dense
e

3 MIN =

Set your water goal @

2 MIN

. ]
|9:41 ol T @
¢ (M share ) []
v 1IGIvaiIva iovvwy Gl\ﬂlllplva-

4 Losing 15 pounds
¢ Fitting better into your favorite

jeans
4 Running your first 5K
4 Hiking the Grand Canyon
4 Feeling confident at a big reunion
¢ Wearing a swimsuit—and actually

enjoying it
Once you have your Super Goal, your
coaching team will help you break it
down into more manageable pieces.
And to reach that goal, we’ll want to
keep you as motivated as humanly
possible.

[ J
NEXT
|9:41 ol T @
¢ (M share ) []
four to five days to complete. By the
end of it, you’ll have self-awareness
skills that will help you:

4 Know how to feel full on fewer
calories.

4 Understand the physical and
mental factors driving your food
choices in the moment.

¢ Feel more comfortable stepping
on the scale every day.

¢ |dentify the root causes of your
“bad” habits.

4 Pinpoint your biggest obstacles
for sticking with a healthier
lifestyle.

Weight loss isn’t rocket science; it’s

psychology-science.

Ready to get started?

I’M READY
|9:41 il & @m
£ (M share ) []
If you listened to the lesson, tap
below to set your learning goal.

Set my learning goal
A wise person once said, “The
journey of 1,000 miles begins with a
single step.”
We say, “While the journey of a
Noomer begins with a single step,
it’s luckily much shorter than 1,000
miles.”
[ J
HOW LONGISIT, THEN?
|9:41 il & @m
¢ ﬂ'] Share ) D
Design “Your Big Picture”

I &%
If you listened to the lesson, tap
below to design YBP.
You came into this program with
some serious goals, and we’re here
to help you reach them.
The first step in achieving any
goal is having a big picture in
mind.
Your Big Picture—or YBP, as we like
to call it—will be a huge source of
motivation that also helps you
overcome obstacles you experience
AlAarnA~A FIh A \A:r\\l_
|9:41 il & @m
< (1) share ) D
\
You came into this program with
some serious goals, and we’re here
to help you reach them.

The first step in achieving any
goal is having a big picture in
mind.
Your Big Picture—or YBP, as we like
to call it—will be a huge source of
motivation that also helps you
overcome obstacles you experience
along the way.
Your Super Goal
Your Ulti;\ate Why
How Your Life \;Iill Be Different
Your Big Picture
[ J
I’M LISTENING
|9:41 all ¥ @)
= ] B O
w
TODAY'S COURSE
Welcome!
a
Meet your first Noom course Q
Welcome to Noom 101
a
Design “Your Big Picture” Q
Introducing: NoomCoin
a
o
+ 10 MINACHIEVED! §O .
Extra credit! Q
Commit to your success
|9:41 all ¥ @)
= ] B O
W
Design " Your Big PIcture™ (V|
Introducing: NoomCoin
a
o <
+ 10 MIN ACHIEVED! + ¢
Extra credit! Q
Commit to your success
Extra credit! Q
Prepare your scale
EXTRA CREDIT? UNLOCK YOUR NEXT LESSON
Start eating less dense W
=l
Track More Progress -+
O
|9:41 all ¥ @m
—_— °
= ] B &

w
TODAY'S COURSE
Design “Your Big Picture”
Extra credit? Unlock your next lesson
O
|9:41 -Ill ? @'
— ()
= ] B &

W
TODAY'S COURSE
Meet your first
\
Noom course o
Extra credit? Unlock your next lesson
Track More Progress -+
. ]
|9:41 il  @m
¢ ['I'] Share ) D
Introducing: NoomCoin
Things we know to be true: a life
without carbs is no life at all, pasta is
the most delicious carb, and losing
weight is hard.

You can be doing all of the right
things—eating your veggies,
drinking a lot of water, clocking in 8
hours of sleep—and still not see
progress on the scale. Why? There
are hundreds of factors that impact
your weight loss, many of which are
out of your control (hormones,
muscle mass, and genetics, we're
looking at you).

It can be frustrating.

But we also know something else to
be true: It only takes doing three

L[ B = =1 nnnr\mrnni-nn [
|9:41 il & @m
< (1) share ) D
1 K%
Your Super Goal is to:
| want to be healthier
Nice!
So, why do you want to achieve
this goal?
To be physically and mentally preser
[ J


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Note: We currently only have foods sold in the US,
UK, Australia and Canada in our database.
|12:00 P41

Q & [m
Your frequently logged items will appear here
after you've logged a few meals.
|———
X
ORANGE FOOD MORE
Oreo Mini Cookies Biscuits
1 .0 Cookie
16 Cal
|Sorry we don't have that barcode yet,
but we're working on it! Every time you
scan, you help us improve our database.
Thanks!

CANCEL SCAN AGAIN
|12:00 V40
Breakfast DONE
Q & ()
arcode-list.com < >
5000396020687
nini - Barcode: 5000396020687
Make sure the entire barcode fits in the
frame.
Note: We currently only have foods sold in the US,
UK, Australia and Canada in our database.


Course progress

screenElements:
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D
NOOM NOVICE
Level 1out of 6

B = -
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NOVICE APPRENTICE

You can earn 1Noomcoin each day for

logging your meals, completing your

lessons and weighing-in!
|— ()
il Home g C.J
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TODAY’S COURSE
Meet your first Noom course
~3 MINS s

8 »

Extra credit? Unlock your next lesson

Your daily dose of laughter
TODAY’S PROGRESS
|12:00 \ JR |
< Course progress s @
. 101
2 Introduction to
l——\ the Psychology of
‘ Weight Loss
Y
-
¥
|12:00 \ JR |
< Course progress s @
4


Playing a game

screenElements:
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screenPatterns:
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screenKeywords:
9:41 all T @)
<
Play Foodie with friends! { (3 Share
X
Rules
Keep Foodie healthy by
feeding him the right balance
of foods. You can feed Foodie
6 times a day!
Pick the food that matches
the color Foodie asks for to
level up.
Green foods = Least
calorie dense foods (e.g.
apples )
Yellow foods =
Moderate caloric density
(e.g.eggs )
|9:41 il © @
<
Play Foodie with friends! { (3 Share
Rules Map
Level1 oI8 &
Wh'cbood?
Olive QOil
|9:41 all © @
<
Play Foodie with friends! { (3 Share
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Level1 oI8 &
| want
Yellow
food!
Which is a yellow food?
Banana
Sour Cream
&
|9:41 all © @m)
<
Play Foodie with friends! { (3 Share
Roundiiflcomplete
Your score
5 rounds left!
Keep playing
| loved the
’ Carrot
|9:41 all T @)
<
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Levell B 118 &
| want
Green
food!
00:04
Which is a green food?
Carrot
Hard-Boiled Egg
Sowrdouah Bread
|9:41 all © @
<
Rules Map
Level 1 orI8 &
| want
Yellow
food!
00:03
Which is a yellow food?
Feta Cheese
White Wine
|o
X
Track More Progress
Log your meals é—
Exercise @
Weigh in 6
Find recipes @
Log your blood pressure v
Log your blood glucose @
Log water \j
Play & Learn with Foodie @
|9:41 -Ill?@'
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Play Foodie with friends! { (3 Share
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Cdliulic uciistc 1vVuUsS \C.y.
apples @)
Yellow foods =
Moderate caloric density
(e.g.eggs )
Orange foods = Most
calorie-dense (e.g.
bacon %)
Want to learn more?
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system
|9:41 il © @m
<
Rules Map
Level 1 orI8 &
Wh'ch'fg"\/food?
White Wine
|9:41 Wl S @
<
Play Foodie with friends! { (3 Share
Which is a yellow food?
Banana
Sour Cream
Eggs
|9:41 all © @
<
Rules Map
Level 1 oI8 &
| want
Green
food!
00:04
Which is a green food?
Salad Greens
Olive Oil
|9:41 il © @
<
Play Foodie with friends! { (3 Share
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Level1 oI8 &
Round1
Let’s feed Foodie!
|9:41 -Ill ? @'
= ] B O
W

You're done logging m
Good work!
Weighed in @
55 kg

Win with water @

4 8
You did running today! @
30 min
Blood pressure 91/58 Q
Pulse: 69 beats/min

Track More Progress -+


Deleting Noom subscription

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&
< STEP2 OF 3
: : English +

How likely are you to try Noom again in
the future?

Very likely

Somewhat likely

Neither likely or unlikely

Somewhat unlikely

Very unlikely
|&
< STEP10OF 3
° English +
Why did you decide not to continue
with Noom?
| like the program, but it's too
expensive for me
| need more time in trial to make
up my mind
The program is overwhelming
and requires too much effort
I'm not getting results or not sure
if the program works for me
Other
|&
NOOM =
Unarge Date Mmay 5, ZUZ3
5 PAYMENT METHOD
Card Number
XXXX XXXX XXXX
Change my plan
Cancel subscription
CURRENT v
Status In trial
Trial Start Date Apr 27,2023
Trial End Date May 4, 2023
cancel
Export My Data
|= Settings
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Manage Subscription
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Weight Loss Plan
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Start Over
Installed Noom Version
11.10.0

 e—
|&

We're sorry to see you go.

We've cancelled your

subscription so you will

not be charged in the

future.

You will still be able to use all of Noom

until your trial ends on 5/5/2023

Any questions? Contact support here
 e—
|&
STEP 3 OF 3
English #
Thank you for your feedback!
We understand that you might need more
time to decide - and we are happy to add
7 more days of trial for free!
We are fully committed to help you lose
weight, and we don't want you to rush in.
Would you like to extend your trial?
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@ No, I'd like to cancel my
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|&
<+ STEP2 OF 3
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How likely are you to try Noom again in
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Very likely

@® Somewhat likely

Neither likely or unlikely

Somewhat unlikely

Very unlikely
|&
NOOM =
Subscription details
Julian (juliansmith.mobbin@gmail.com)
NOOM PLAN
Billing Cycle 2-month
Amount $129.00
Charge Date May 5, 2023
5 PAYMENT METHOD
Card Number
XXX XXXX XXXX
Change my plan
Cancel subscription
CURRENT Q
Status In
|é
We're cancelling your plan.
Please do not click back or
refresh the page.
 e—
|&
STEP3 OF 3
: : : English +

Thanks for your feedback!

We'd like to make it up to you by offering

you a no-commitment plan for just

$19/month - that's 65% off regular price.

You'll get the rest of your trial, and you

can cancel anytime.

Would you like to accept the offer?
Yes, please switch my plan to
$19/month
No, I'd like to cancel my
subscription
|&
English #
Why did you decide not to continue
with Noom?
| like the program, but it's too
expensive for me
@ | need more time in trial to make
up my mind
The program is overwhelming
and requires too much effort
I'm not getting results or not sure
if the program works for me
Other
|&
STEP 3 OF 3
English #

Thanks for your feedback!

We'd like to make it up to you by offering

you a no-commitment plan for just

$19/month - that's 65% off regular price.

You'll get the rest of your trial, and you

can cancel anytime.

Would you like to accept the offer?
Yes, please switch my plan to
$19/month

@ No, I'd like to cancel my
subscription
|&
STEP3 OF 3
: : : English +

Thank you for your feedback!
We understand that you might need more
time to decide - and we are happy to add
7 more days of trial for free!
We are fully committed to help you lose
weight, and we don't want you to rush in.
Would you like to extend your trial?

Yes, get 7 more days for free

No, I'd like to cancel my

subscription


Creating a new food

screenElements:
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screenPatterns:
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screenKeywords:
9:41 il  @m
& Create a new food Wele
Food name
Roasted cauliflower tacos
Calories (optional)

360
1 2 3
ABC DEF
4 5 6
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|9:41 all T @)
< Lunch
Q SEARCH & MY DISHES m BARCODE

Roasted cauliflower tacos
Roasted Cauliflower
Tacos
Roasted Cauliflower
And Chickpea Tacos
Hello Fresh Paneer
Tikka Masala Tacos
With Roasted
Cauliflower And
Pickled Radishes
HelloFresh Beef
Keema Tacos with
Bombay Style Aloo
and Roasted
Cauliflower
+ Can'tfindit? Let's add it!
. ]
|9:41 all © @
& Create a new food Wele
Food name
Roasted cauliflower tacos
Calories (optional)
|9:41 all T (=)

< Your new food Save
Add more details for "Roasted cauliflower
tacos" (360 cal)

Calories (optional)

360

Total fat (g)

16.5

Carbohydrate (g)

46

Sodium (mg)

1165

Sugar (9)

0

Protein (g)

10
|> &
Thanks for

improving Noom

Your Data will make food logging better

for everyone. Our team will work on

adding your suggestion into the

database.
|9:41 all & =m)

& Your new food Save
Add more details for "Roasted cauliflower
tacos" (360 cal)

Brand name (optional)

Food name

Roasted cauliflower tacos

Serving size (optional)

Calories (optional)

360

Total fat (Q)

Carbohydrate (g)

Sodilim (Nche—
|9:41 all T ()

< Your new food Save
Add more details for "Roasted cauliflower
tacos" (360 cal)

Calories (optional)

360

Total fat (Q)

Carbohydrate (g)

Sodium (mg)

Sugar (9)

Protein (g)
|9:41 all T =
< Lunch
Q SEARCH & MY DISHES @ BARCODE

|
Daily breakfast
I The I'm
QWEWRTY U I OP
A S DF GH J K L
4 Z X CVBNM
123 Space return
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|Help us help you

Can you provide more details so we
can improve your food logging
experience?


Updating exercise tracking settings

actions:
Scheduling
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Your walking goal: 2000 steps
—e
Adjust daily steps
Noom will automatically adjust your D
step goal to help you reach 10,000
steps a day.
Workout schedule
|= Settings
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Manage Subscription
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Weight Loss Plan
Exercise Tracking
Food Logging
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Start Over
Installed Noom Version
11.10.0

 e—
|< Add a workout! Save
Walking
5:00 PM — 2.5 mi -+
|< Workout Schedule — 160 Cal Done

Sun Mon Tue Wed Thu Fri Sat
Thursday workouts

x Walking at 5pm

—I— Add Workout

Remind me before my &

scheduled workouts.
|<& Workout Schedule Done

Sun Mon Tue Wed Thu Fri Sat
Thursday workouts

—I— Add Workout

Remind me before my &

scheduled workouts.
|< Exercise Tracking Settings
Your walking goal: 2000 steps
—e
Adjust daily steps
Noom will automatically adjust your
step goal to help you reach 10,000
steps a day.
Workout schedule


Settings

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Installed Noom Version
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O Messages

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Completing today's course

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< o & b
*’k« »

Let’s dig a little deeper for your
Ultimate Why.
You told us you want to achieve your
Super Goal because you want to:

Because | want to be healthier
Why?

[ J
|< o & b
Congratulations! You’ve found your
Super Goal:

| want to maintain my weight
And your Ultimate Why:

Because when I'm healthier, | feel

better about myself
We’ll cover the third part of YBP, “How
your life will be different,” later in the
course.
In the meantime, we’ll share your
Super Goal and Ultimate Why with
your coaching team so you can chat
about them when you meet.

[ J
|< o & b
You can make progress toward your
goals with as little as a few minutes
per day.

We’ve found that Noomers
who choose a goal that they can
achieve every day are most likely to
reach their goals.
That's right. It's not about choosing
the most ambitious goal, but the most
achievable goal. Setting a goal that
you can achieve will not only increase
your confidence but also help you
build the habit of Nooming that much
sooner! Based on your target weight
loss pace, we recommend getting
started with 5 to 8 minutes per
day. (And just so you know, you can
always keep going once you’ve
reached your goal.)
 e—
|12:00 V41
You've earned a
noomcoin!
(X
N §
v S
NOVICE @ APPRENTICE
|— ()
il Home g C.J
T
TODAY’S COURSE
Meet your first Noom course
~3 MINS s

8 »

Extra credit? Unlock your next lesson

Your daily dose of laughter
TODAY’S PROGRESS
|— °
—  Home E (5
T
TODAY’S COURSE
Design “Your Big Picture” ity

~3 MINS
8 »
Extra credit? Unlock your next lesson
|< th

Tap here to listen to this lesson.

While listening, feel free to stay in the
lesson and read along.
If you listened to the lesson, tap below
to design YBP.
DESIGN YBP

You came into this program with some
serious goals, and we’re here to help
you reach them.
The first step in achieving any goal
is having a big picture in mind.
Your Big Picture—or YBP, as we like to
call it—will be a huge source of
motivation that also helps you
overcome obstacles you experience
along the way.
|< o & b
Design “Your Big Picture”

If you listened to the lesson, tap below
to design YBP.

You came into this program with some
serious goals, and we’re here to help
you reach them.

The first step in achieving any goal
is having a big picture in mind.

Your Big Picture—or YBP, as we like to
call it—will be a huge source of
motivation that also helps you
overcome obstacles you experience
along the way.
|< o & b
1‘ o
Your Ultimate Why will make you feel
inspired and excited, willing to do
whatever it takes—yes, really,
whatever it takes—to reach your Super
Goal.
Because when I'm healthier, | feel
better about myself
Is this your Ultimate Why?
No, let me dig a bit more.
@ Yes, absolutely. This is my Ultimate
Why.
[ J
|< o & b
i "“v‘ 7. v\
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What’s your most ambitious (and
possibly terrifying) Super Goal?
[ J
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|-_— o
= Home g C_J
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TODAY’S COURSE

Introducing: NoomCoin

~2 MINS
call’

Extra credit? Unlock your next lesson
|— ®
il Home g CJ
T

o ]
+ 10 MIN ACHIEVED! 4 ¢
Extra credit! Next lesson unlocked:
. \iz,

Commit to your success

y S,
~2 MINS
Your daily dose of laughter

TODAY’S PROGRESS

1211bs @
Track more progress +
|o °
= Home g C_J
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- U Y e ey e sV

Extra credit! Q
Extra credit! Q
Extra credit! Next lesson unlocked:

Start eating less dense

3 MINS /:
- call’
Your daily dose of laughter
TODAY’S PROGRESS

1211bs @
Track more progress +
|< o & b

Welcome to Noom 101

Have you ever wondered:

4+ Why you grab a snack every time
you walk through the kitchen?

4 How your stomach and brain tell
you you’re full?

4 Why the scale has the power to
impact your mood?

4 How you’ve learned to label foods
as “bad” and now feel guilty eating
them?

Well, that’s exactly what we'll be

covering with...

Noom 101: Introduction to the

psychology of weight loss
|< o & b
build the habit ot Nooming that much
sooner! Based on your target weight
loss pace, we recommend getting
started with 5 to 8 minutes per
day. (And just so you know, you can
always keep going once you’ve
reached your goal.)
Select how much time you want to
spend on Noom lessons every day:

1to 4 minutes

5 to 8 minutes

9 to 12 minutes
Now it’s time to start your first mini-
course, where you’ll begin learning
about the psychology of health and
weight loss.

[ J
|< o & b
build the habit ot Nooming that much
sooner! Based on your target weight
loss pace, we recommend getting
started with 5 to 8 minutes per
day. (And just so you know, you can
always keep going once you’ve
reached your goal.)
Select how much time you want to
spend on Noom lessons every day:

1to 4 minutes

5 to 8 minutes
Now it’s time to start your first mini-
course, where you’ll begin learning
about the psychology of health and
weight loss.

[ J
|-_— ()
= Home g C_J
T
TODAY’S COURSE

Welcome to Noom 101

calh
@ 9
Extra credit? Unlock your next lesson
|< O & D
Super boal pecause you want to:
Because | want to be healthier
Why?
'm healthier, | feel better about myself
[ J
NEXT
|< o & b
Introducing: NoomCoin
Things we know to be true: a life
without carbs is no life at all, pasta is
the most delicious carb, and losing
weight is hard.

You can be doing all of the right things

—eating your veggies, drinking a lot of
water, clocking in 8 hours of sleep—
and still not see progress on the scale.
Why? There are hundreds of factors
that impact your weight loss, many of
which are out of your
control (hormones, muscle mass, and
genetics, we're looking at you).

It can be frustrating.

But we also know something else to be
true: It only takes doing three things
consistently to guarantee that you'll
|< o & b
2 500 Noom Expert
' 5.3x as likely to hit your goal*
100©) Noom Guru
11x more likely to hit your goal*
*Compared to a Noom Novice

On average...

4 Noomers lose one pound for every 5
NoomCoins they earn. This number
will vary depending on your unique
journey, but it's a good estimate for
most people.

4 Noom Gurus are 11 times more likely
to reach their weight loss goals
compared to Noom Novices.

[ J
GOTIT!
|< noa >
Things we know to be true: a life
without carbs is no life at all, pasta is
the most delicious carb, and losing
weight is hard.
You can be doing all of the right things
—eating your veggies, drinking a lot of
water, clocking in 8 hours of sleep—
and still not see progress on the scale.
Why? There are hundreds of factors
that impact your weight loss, many of
which are out of your
control (hormones, muscle mass, and
genetics, we're looking at you).
It can be frustrating.
But we also know something else to be
true: It only takes doing three things
consistently to guarantee that you'll
lose weight with Noom.
[ J
TELL ME MORE
|< h D
Tap on the bookmark to save this
article to your personally curated

library! You can find all your
saved articles in the drawer menu
(tap on the top left cornerin the
I homescreen).

i -
4+ Why you grab a snack every time
you walk through the kitchen?

4 How your stomach and brain tell
you you’re full?

4 Why the scale has the power to
impact your mood?

4 How you’ve learned to label foods
as “bad” and now feel guilty eating
them?

Well, that’s exactly what we'll be

covering with...

Noom 101: Introduction to the

psychology of weight loss
|< o & b
Meet your first Noom course
If you listened to the lesson, tap below
to set your learning goal.

Set my learning goal
A wise person once said, “The journey
of 1,000 miles begins with a single
step.”
We say, “While the journey of a
Noomer begins with a single step, it’s
luckily much shorter than 1,000
miles.”
[ J
HOW LONGIS IT, THEN?
|< o & b
Your first mini-course should take four
to five days to complete. By the end of
it, you’ll have self-awareness skills
that will help you:

4 Know how to feel full on fewer

calories.

4 Understand the physical and mental
factors driving your food choices in
the moment.

4 Feel more comfortable stepping on
the scale every day.

4 |dentify the root causes of your
“bad” habits.

4 Pinpoint your biggest obstacles for
sticking with a healthier lifestyle.

Weight loss isn’t rocket science; it’s

psychology-science.

Ready to get started?

I’'M READY
|< o & b
i "“v‘ 7. v\
*’ k« »
What’s your most ambitious (and
possibly terrifying) Super Goal?
| want to maintain my weight
[ J
|< o & b
DESIGN YBP
You came into this program with some
serious goals, and we’re here to help
you reach them.
The first step in achieving any goal
is having a big picture in mind.
Your Big Picture—or YBP, as we like to
call it—will be a huge source of
motivation that also helps you
overcome obstacles you experience
along the way.
Your Super Goal
Your Ulti:nate Why
How Your Life Will Be Different
Your Big Picture
[ J
I’M LISTENING
|< noa >

You'll earn a NoomCoin when you

take all three actions in a day:

1. Log your weight.

2. Log breakfast, lunch, and dinner, or
tap ‘Finish Day’ after your last meal
or snack of the day.

3. Achieve the learning goal you chose
by completing all of your assigned
lessons.

As you earn more NoomCoins, you'll

level up, increase your chances of

hitting your weight goal and unlock

Treat Days!

Got it? Great! Starting tomorrow,

you’ll be able to earn 1 NoomCoin each

day. But to get you off to a great start,
we’re gifting you with your first

NoomCoin for completing this lesson!

[ J
COLLECT MY FIRST NOOMCOIN


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Meal analysis

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screenElements: Accordion Accordion Accordion

screenPatterns: Charts Dashboard Charts Charts Charts

screenKeywords:
9: 41 all ¥ @
< [1] Share
CALORIES Weight Loss Zone
1380 1870

Today's Green Foods v 9
283 Cal

Baked Potato (281 Cal)

Red Peppers (2 Cal)
Today's Yellow Foods v @
620 - 840 cals
H No foods yet
|9:41 all ¥ @
< [1] Share
Today's Yellow Foods v @

620 - 840 cals
840 Cal left
Today's Orange Foods v @
350 - 470 cals
ﬂ Oatside Oat Milk Barista Blend (156 Cal)
314 Cal left
O
|9:41 -Ill ? @'
< [I] Share
(————

Yellow Foods: Eat moderate portions db

Yellow foods have more calories and/or less

healthy nutrients per serving than green foods,

and should be incorporated in your diet in

moderate proportions.

Some common yellow foods are lean meats

and starches. While these foods aren't bad for

you, they should be eaten in moderation.

H No foods yet
840 Cal left
Today's Orange Foods v @
350 - 470 cals
ﬂ Oatside Oat Milk Barista Blend (156 Cal)
O
|9:41 ull ¥ @m
< [1] Share
~
Oatside Oat Milk Barista Blend (156 Cal)
L]
|9:41 all ¥ @m
< [1] Share
CALORIES Weight Loss Zone
1380 1870
Green Foods: Great choice - Enjoy! 9
Green foods are the least calorie-dense and/or
contain the highest concentration of healthy
nutrients, and should make up the bulk of your
diet.
Some common green foods are veggies and
whole grains. Try to fill the majority of your
plate with these foods.
Baked Potato (281 Cal)
Red Peppers (2 Cal)
Today's Yellow Foods v @
620 - 840 cals
H No foods yet
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|X
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Select a Meal
TODAY 800 Cal
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Referring friends

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screenKeywords:
9:41 all ¥ @)
£ Refer a friend
Share the health!
If Noom has helped you—it’ll help your
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your Noom account. Offer valid only in the US.
|9:41 all ¥ @)
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More options about food

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screenKeywords:
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ORANGE FOOD MORE
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ORANGE FOOD MORE
Milk
Y2 Cup 61Cal
1Cup 122 Cal
1% Cups 183 Cal
2 Cups 244 Cal
OTHER UNITS


Restarting program

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Are you sure you'd

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No


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|9:41 ull ¥ @m

< Settings

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Daily Step Goal

2,000 steps

Apps & Devices

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|9:41 all ¥ @m)
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|9:41 all T @)
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Booking a meeting

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Time Picker

screenPatterns:
Select
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pageType: Application Application Application Application Application Application

screenKeywords:
Q Search Support 1.888.799.5926 Contact Sales Request a Demo
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|Stand up (1 hour)
Js Jane Smith 01 Zoom Meeting
Each appointment fits 10
Singapore Standard Time (Singapore)
> April 2023
Friday Saturday Sunday Monday Tuesday
soMoTowe T RS @ 15 16 17 18 >
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13:00 No availability No availability 09:00 No availability
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|' Jane Smith

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|< Back
Jane Smith
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) Friday April 14, 14:00 - 15:00
e O3 Zoom Meeting
x Singapore Standard Time

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|< Back
Jane Smith

Q Success! You are booked.

*® Stand up
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e O3 Zoom Meeting
x (GMT+08:00) Singapore Standard Time
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Subway - West Mall -
West Mall
15 - 30 min - Western - Sandwiches - Wraps
% 4.7 Excellent (500+) - 0.63 km away - Closes
at 21:50
Free delivery on orders over $15
Info N
Allergens and more
i Deliverin 15 - 30 min Change
New Flavour!
Tandoori Chicken (Ala Carte)
s
@ Spend $18.00 to get free delivery


Onboarding

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screenElements:
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screenElements:
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screenPatterns:
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Microsoft Services Agreement v
Introduction to the Microsoft Services Agreement
The Microsoft Services Agreement is an agreement between you
and Microsoft (or one of its affiliates) that governs your use of
Microsoft consumer online products and services.
We understand that you may have questions about the Microsoft
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