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appCategory: Business

appTagline: Customer insights platform

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companyStage: Growth Stage

platform: web

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Describe the overall goals for this project.
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Describe any hypotheses you have before starting this project.
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Describe the overall goals for this project.
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Describe any hypotheses you have before starting this project.
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screenElements: Toolbar Icon

screenElements: Dialog Button Toolbar Icon

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C Colleen 16 March 2023 2]
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Open Startup

appCategory: Productivity

appTagline: Open scheduling infrastructure

companyHqRegion: US & Canada

companyStage: Early Stage

pageType: Marketing

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Cal.com
SOLUTIONS USE CASES RESOURCES COMPANY
© 2023 Cal.com, Inc.
All rights reserved. Need Help? Self-hosted Recruiting Blog About
support@cal.com
SaaS Hosting Sales Teams Merch Store Support
(EAICPA%) % {*ﬂ’} ?}HMA
02X com aDPR B Ultimate Education Open Startup Privacy
Yestar 17206 Sk W ) @ Platform Hiring Marketplace Teams Terms
Desktop App Telehealth Embed License
Product Docs Recurring Events Security
Developer Docs Developers
Public API Routing Forms
GitHub Workflows
Docker App Store
Opt-in Bookings
Payments
Video Conferencing
|GitHub: Monthly new stars GitHub: Total Stars GitHub: Monthly new Forks
160
16,000
3,000 140
14,000
120
2,500 12,000
100
w 2,000 + 10,000 -
e c e
g g 8,000 g 80
O 1,500 o~ o
6,000 60
1,000
4,000 40
500 2,000 20
0 0 0
January, 2022 January, 2023 January 1, 2022 January 1,2023 January, 2022
Starred At Starred At Created At
GitHub: Issues over time GitHub: Total Issues per label GitHub: Weekly Merged Pull Requests
® open @ closed
. ® ub.. 21.35% 100
3,000 2718 @ @hel.. 9.07% %0
® ¢ Im... 9.05% 80
2,500 2,258 ® ife.. 888% \ .
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! |||1||TI?IIIII1|5|’||9|“I"I"I""l""ll||| o High... 2.45% "
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January, 2022 January, 2023 January, 2022 January, 2023
® 3 more
week Merged At
Docker: Weekly Pulls Docker: Pulls by Region
116,383
180 ’
PR ¢ Docker: Total Pulls
160 > )\
C Pea Ve
|Team

Name Title Country Engagement Seniority Salary Hourly Rate Joined Sold Stock
Peer Richelsen Co-CEO, Chairman Remote Nomad Full-Time Co-Founder $70,000.00 - Oct 14,2020 $0.00
Bailey Pumfleet Co-CEO, President United Kingdom Full-Time Co-Founder $70,000.00 - Mar 1,2021 $0.00
Alex Van Andel Software Engineer United Kingdom Full-Time IC Level 3 $100,000.00 - Jun 17,2021 $0.00
Ciaran Hanrahan Head of Product Ireland Full-Time IC Level 4 $120,000.00 - Jul 13,2021 $0.00
Syed Ali Shahbaz Developer Relations Engineer India Full-Time IC Level 2 $80,000.00 - Aug1,2021 $0.00
Omar Lopez Software Engineer Mexico Full-Time IC Level 4 $120,000.00 - Sep 13,2021 $0.00
Assantewa Heubi Content Creator Canada Freelancer - - $30.00 Jan 11,2022 $0.00
Sydney Olejnik Administrative Coordinator USA Full-Time - $65,000.00 - Jan 11,2022 $0.00
Milos Puac Customer Support Serbia Full-Time - $27,000.00 - Jan 17,2022 $0.00
Leo Giovanetti Software Engineer Uruguay Full-Time IC Level 2 $80,000.00 - Feb 28,2022 $0.00
Joe Au-Yeung Software Engineer Canada Full-Time IC Level 1 $60,000.00 - Mar 14,2022 $0.00
Hariom Balhara Software Engineer India Full-Time IC Level 2 $80,000.00 - Apr 3,2022 $0.00
Sean Brydon Software Engineer United Kingdom Full-Time IC Level 1 $60,000.00 - Apr 22,2022 $0.00
Alan Castro Software Engineer Mexico Full-Time IC Level 2 $80,000.00 - Apr 22,2022 $0.00
Carina Wollendorfer Software Engineer Austria Full-Time IC Level 2 $80,000.00 - May 5, 2022 $0.00
Shiraz Dole Account Executive USA Full-Time - $90,000.00 - Jul1,2022 $0.00
Connor Gargano Security & Compliance Manager Isle of Man Full-Time - $35,000.00 - Aug 15,2022 $0.00
Udit Takkar Software Engineer India Full-Time Intern - - Oct 17,2022 $0.00
Mohomad Nafees Muhammadu Nasik Software Engineer SrilLanka Full-Time Intern - - Jan 9,2023 $0.00
|Progress to 10M Attempted Bookings
_ Runway
0 Goal 10,000,000

Global Salary Bands (10/2021) Team: Location Ratio over time Team: Gender Ratio over time

Title Seniority Salary ($) Compared To Bay Area Compared To India 18 @ Male @ Female
100%
Software Engineer IC Level 1 (Junior) $60,000.00 -34% 1,100% 16
. , 14 80%

Software Engineer IC Level 2 (Mid) $80,000.00 -40% 772% 1

Software Engineer IC Level 3 (Senior) $100,000.00 -35% 648% 10 nehii e 2 60%

s tatus: United Kingdom '

Software Engineer IC Level 4 (Lead) $120,000.00 -35% 648% P Count: 3 40%

: IIIIIIIIIIII -
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0 month 0% month
Cal.com: Total Customers Cal.com: Monthly Active User Cal.com: Weekly New Customers
64.3k
65,000
60,000 5,500 5,000
55,000 3,000 4,500
50,000 45.5K 4500 4,000
45,000 4,000
0 3,500
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week Month Created
|You are ingood company
Meet the team members, early adopters, investors and community members
=
N
p
Peer Richelsen Bailey Pumfleet Ciaran Hanrahan Alexis Ohanian James Joaquin Joseph Jacks
Co-Founder, Co-CEO Co-Founder, Co-CEO Head of Product Founder, 776 Co-Founder, Obvious Founder, OSSC
Lead Series A Ventures Lead Seed, Co-Lead
Lead Series A Series A
.‘._. e =
Tobi Lutke Pomp'} Larry Jack Altman Naval Ravikant James Beshara
CEO Shopify Angel Angel CEO Lattice Founder, AngelList Angel
Series A Series A Series A Series A Seed Seed
(2 &

Liu Jiang Tod Sacerdoti Chad Hurley Arjun Sethi Eliot Horowitz Job van der Voort
Angel CEO, Pipedream Co-Founder, Youtube Co-Founder, Tribe Ex-CTO & Co- CEO, Remote.com
Seed Seed Seed Capital Founder, MongoDB Seed

Seed Seed
|Progress to 10M Attempted Bookings
_ Runway
0 Goal 10,000,000

Global Salary Bands (10/2021) Team: Location Ratio over time Team: Gender Ratio over time

Title Seniority Salary ($) Compared To Bay Area Compared To India 18 @ Male @ Female
100%
Software Engineer IC Level 1 (Junior) $60,000.00 -34% 1,100% 16
) i 14 80%

Software Engineer IC Level 2 (Mid) $80,000.00 -40% 772% 1

Software Engineer IC Level 3 (Senior) $100,000.00 -35% 648% 10 60%

s \

Software Engineer IC Level 4 (Lead) $120,000.00 -35% 648% . 40%

4 20%
2
IIIIIIII
0 month 0% month
Cal.com: Total Customers Cal.com: Monthly Active User Cal.com: Weekly New Customers
65,000 64.3k
60,000 5,500 5,000
55,000 5,000 41500
50,000 45.5K, 4500 4,000
45,000 4,000 2500
[
40,000 345K @ 3,500 ’
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§ 35000 2 3000 §
S 30,000 25.7k E 2,500 o 2,500
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20,000 ' 2000 '
! 14.8k 1,500
15,000 1500
10,000 7.0k 1,000 1,000 -
500 ==k
5000 3 4» 207 500 .
0 0 0
January, 2022 January, 2023 January, 2022 January, 2023 January, 2022 January, 2023
week Month Created
|Cal.com PRICING PRODUCTS  APPS DOCS BLOG LOGIN
bli i
public private A
compdan p z
Cal.com,Inc. is an Open Startup, which means it operates fully Q/
transparent and shares its salaries and core metrics. ~
< =
All metrics are tracked and verified by jitsu.com, the open \ \/
source segment alternative.
\/ﬁ‘ ~
All source code is open-source on GitHub.
Our company handbook is open.
Team
Name Title Country Engagement Seniority Salary Hourly Rate Joined Sold Stock
Peer Richelsen Co-CEO, Chairman Remote Nomad Full-Time Co-Founder $70,000.00 - Oct 14,2020 $0.00
Bailey Pumfleet Co-CEO, President United Kingdom Full-Time Co-Founder $70,000.00 - Mar 1,2021 $0.00
Alex Van Andel Software Engineer United Kingdom Full-Time IC Level 3 $100,000.00 - Jun 17,2021 $0.00
Clavam danrabham WHaad ~AfDradii~+ Ivalanmd Ciill T 1C 1 aval A <190 OO NN - Lil 12 259NH1 <N NN
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Balaji S. Srinivasan Beth Turner Harini Janakiraman Neha Narkhede Glenn Solomon Alex Bouaziz
Angel SV Angels CEO, Rowy.io Co-Founder, Managing Partner, CEO, Deel
Seed Seed Seed Confluent GGVC Seed
Seed Seed
G i " ‘ i .J" ‘
Guillermo Rauch Cassidy Williams Paul Copplestone Viet Le Nicolai Eddy Zach Waterfield
CEO, Vercel Angel CEO, Supabase Principal, La Famiglia COO, Nala.com Angel
Seed Seed Seed vC Seed Seed
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Regina Gerbeaux Ramiro Berrelleza Angela Santurbano Benjamin Fernandes Vikram Rajagopalan Julian Weisser
Chief of Staff to Matt CEO, Okteto Angel CEO, Nala.com Angel Editor in Chief, On
Mochary Seed Seed Seed Seed Deck
Seed Seed
. ‘ || |
) g i
On Deck Candice Ammori Max Nussenbaum Art Lapinsch John K. Harrison Sven Greulich
|Areas of Expertise : Core Contributors
| Peer Bailey Alex Ali Zomars Leo Joe Hariom Alan Sean Carina = Efrain
Availability 59 DD DD = has knowledge
Timezones t1V] i1V e & = s their main priority |
App Store e A= is the only one with knowledge
App Store CLI ok ok (VIS ‘
Teams e e ok ** = has no knowledge but wants to be onboarded
Booking Page
Turbo Repo oe oe oe oe or or
E2E
Webhooks e e
Event-Types 0
Prisma
Billing (Stripe) 1] 20
Authentication o
Stripe App DD
Google Cal o o
tRPC
SSO / SAML 0 o o 08
CalDAV 6@ o8 o
Outlook App ok
CRM Apps (VIS
Public API 69
Recurring Event e e
Seats o ok
Zapier o (VIS
Embeds ok (VIN
console.cal.com DD 1]
Workflows
Desktop App| &4
Ops Stack ok (VIS
Documentation 1]
API Docs o8 6@
Storybook (VIN
Routing Forms ok
Session Timeout
Cl (Github Actions
Test


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Cal.com Q
Workflows
Create workflows to automate notifications and reminders
@ Event Types
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Booking link that allows

people to quickly schedule...

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© 2023 Cal.com, Inc. v.2.6.12-h-ce
|Cal.com Q
Workflows
Create workflows to automate notifications and reminders
@ Event Types
Bookings
B J Reminder
- 7 W
O© Availability © Triggers 1 hour before event starts @ Active on 2 event types
2\ Teams
88 Apps
47 Workflows
8% Settings
Dynamic booking links
Booking link that allows
people to quickly schedule...
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Recruiting

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pageType: Marketing Marketing Marketing Marketing Marketing Marketing

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|In person or virtual, the choice is yours
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at recruiting fairs, or kick them your link to meet together virtually. Update your location to give candidates the best opportunity
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one for evenings, one for weekends, the choice is yours.
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|Open-source calendar scheduling for recruiters

Cal is a customizable and open-source scheduling tool that can be used
by recruiters to schedule and manage a wide range of appointment
types.

Cal syncs with your calendar of choice to ensure double bookings are a
thing of the past, and can handle multiple availability schedules. In
addition, our routing forms help to ensure that appointments are always
booked with the right person.

Cal comes with support for a wide range of video conferencing
integrations and facilities synchronized chat meetings via platforms like
WhatsApp, Telegram, and Signal.

Recruiting professionals can use Cal to host job fairs, conduct interviews
and arrange both in-person and virtual onboarding sessions.

Cal is a white-label friendly infrastructure-ready solution that simplifies
their workday by taking the stress out of scheduling.
|; ¢ 3 ; Eliminate any chance of manual error with our automated
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Wednesday, March 1, 2023 - 2 Min Read Wednesday, February 22, 2023 - 2 Min Read
Calendar scheduling infrastructure for Adding an appointment link to your google
consulates business profile
How consulates can use Cal.com to provide citizens and How Cal.com can be used to add bookable links to your
employees with robust and flexible booking solutions. Google Business listing.
@ Assantewa Heubi @ Assantewa Heubi

Content Creator #USECASES Content Creator #USECASES

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Using Cal for your scheduling needs makes things simpler by providing

an accessible, unified, and minimalistic experience that can be scaled as

your needs evolve and grow. You can start using a Cal account as an

individual, change to a team plan, and then upgrade enterprise or

platform plans whenever needed. Cal is developer-friendly, but it also

comes with no-code customization options that can be implemented

modularly through our app store. Using Cal means marketing teams

don't have to choose between stability, white-labeling, and

customization because you can have it all with us.

Cal.com is now FREE for individuals - sign up here
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mind. Cal comes with options for SOC2, HIPAA, GDPR compliance, and
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Engineering Manager Data Engineer
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Product Manager Software Engineer
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Privacy

pagePatterns:
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pageType: Marketing Marketing Marketing Marketing

screenKeywords:
Cal.com
SOLUTIONS USE CASES RESOURCES COMPANY
© 2023 Cal.com, Inc.
All rights reserved. Need Help? Self-hosted Recruiting Blog About
support@cal.com
SaaS Hosting Sales Teams Merch Store Support
(EAICPA%) % {*ﬂ’} ?}HMA
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Desktop App Telehealth Embed License
Product Docs Recurring Events Security
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Public API Routing Forms
GitHub Workflows
Docker App Store
Opt-in Bookings
Payments
Video Conferencing
|Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update “effective date” at the top of this
Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
ContactUs
If you have any questions about this Privacy Policy, please contact us:
By email: support@Cal.com.
Let people book when it
cal.com/ i  RickAstley CLAIM USERNAME >
|Tracking Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.
Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on
your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our
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Collecting arange of data and information from multiple methods is helpful. However,
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Ensure that datais accurately grouped and represented clearly and concisely so that What is customer research?
the entire business can benefit from the learnings. You might need to hire a data What'’s the difference between
analyst. customerresearch, marketresearch,
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your product andenjoy the process.
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pain points are, how they behave inreal-life situations, and what solutions would
please them. Ultimately, all this helps you better serve your customers.
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Designing products that both delight customers and solve their problems is essential Contents
inacompetitive landscape. What is customerresearch?
But how do you identify what your customers want and need, let alone who your LUl G L TS
customerresearch, market research,
customersreally are?
and userresearch
Customerresearch enables you to learn more about your customers, understand their Types of customer research
motivations, and get to grips with their behavior on a deeperlevel. You can use all this The best customer research methods
knowledge to create truly user-centric products. How to conduct customer research
Surprise and delight your customers
What s customer research?
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Customerresearch is how you understand your customers—their needs, pain points,
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What is a chief experience How to make a customer journey Ultimate guide to open-ended How to improve you
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Last updated: 11March 2023 Lastupdated: 8 March 2023

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. Contents
What s customer research?
What is customer research?
Customerresearch is how you understand your customers—their needs, pain points, What's the difference between
and demographics. customerresearch, market research,
and userresearch
It also allows you to dive into key aspects of customers’ motivations and behaviors. It’s
Types of customerresearch
about learning how customers act and what will encourage them to take certain
. The best customer research methods
actions.
How to conduct customerresearch
Thisisimportant when developing products. Deeply understanding your customers Surprise and delight your customers
helps you deliver products that are easy to use, satisfying, and better at solving
problems. Y & a3
You’llkeep designing products that fall short if you don’t know your customers well
and can’t see things from their point of view.
What’s the difference between customer research, market
research, and userresearch
You may have heard the terms customerresearch, marketresearch, and userresearch.
They might sound similar and have some related functions, but they are distinct types
of research.
Market researchis generally conducted in the early stages of product creation. Itsrole
is to generate an understanding of the whole market, including what people need and
want from products. This type of research typically identifies market readiness, size,
competition, and demographics.
While market researchis broad, customerresearch is more specific. It's a process by
which data and information collected during market research are analyzed, grouped,
and evaluated. You can think of it as an extension of market research, though some
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