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Contributor detail

pageType: Marketing Marketing Marketing

screenKeywords:
B|Og Perspectives Best Practices Inside Amplitude Customer Stories Contributors O\
Coao (Danica) Xiao Brian Abad Kate Adams Pulkit Agrawal
Senior Director, Data Science & Machine Learning Head of Technical Support Product Manager, Amplitude CEO and co-founder, Chameleon
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Cao (Danica) Xiao is the senior director ~ Finding ways to improve the customer  Kate is a product manager at Pulkit Agrawal is co-founder & CEO of
and head of data science and machine  experience across Support and Amplitude focused on improving Chameleon. He cares deeply about UX
learning at Amplitude. She is a Education. customer adoption. She's always and enjoys translating user psychology
passionate machine learning looking for excuses to visit new places, into good product design. Previously
researcher and is currently leading learn new things, and eat unusual food. he's worked on data analytics, growth
Amplitude's machine learning team i... and product for startups and studied...
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Marcus Akerland Nick Aldershof Konstantinos Anagnostou Ryan Ashcraft
Senior Digital Marketing Manager, Amplitude OKCupid Senior Product Analyst at SmartRecruiters Senior Software Engineer
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B|Og Perspectives Best Practices Inside Amplitude Customer Stories Contributors O\
N Kate Adams
- - \ | Product Manager, Amplitude
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i v i Kate is a product manager at Amplitude focused on improving customer adoption.
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At Amplitude, we are challenging the norms and challenging ourselves to foster a truly inclusive
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It's easy to see why product-led growth is having a moment. When growth at all costs is not
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spending.
I'd like to receive emails about news & updates 0
from Amplitude. But PLG is complex—it's impossible to copy and paste exact strategies from other
) ) companies. That's why we built this guide with advice and best practices from 25 industry
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In this guide, you'll learn:
Download Now e What is PLG and the product-led customer journey?
e What cultural and technical environment do you need for PLG?
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e How can you adopt PLG and when should you wait?
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to adopt PLG. They often don’t know where to start. the right data governance, instrumentation, an...
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The Product v e
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The Amplitude Guide to Product Product Report 2022 Product Analytics for Dummies
Metrics Exclusive Amplitude data reveals the trends, Amplitude worked with Wiley Books to put
Track these 15 metrics to make the right industries, strategies, and products dominating together an easy-to-understand resource on
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Contributors

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Senior Director, Data Science & Machine Learning Head of Technical Support Product Manager, Amplitude CEO and co-founder, Chameleon
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Cao (Danica) Xiao is the senior director ~ Finding ways to improve the customer  Kate is a product manager at Pulkit Agrawal is co-founder & CEO of
and head of data science and machine  experience across Support and Amplitude focused on improving Chameleon. He cares deeply about UX
learning at Amplitude. She is a Education. customer adoption. She's always and enjoys translating user psychology
passionate machine learning looking for excuses to visit new places, into good product design. Previously
researcher and is currently leading learn new things, and eat unusual food. he's worked on data analytics, growth
Amplitude's machine learning team i... and product for startups and studied...
Cao's articles > Brian's articles > Kate's articles > Pulkit's articles >
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Senior Digital Marketing Manager, Amplitude OKCupid Senior Product Analyst at SmartRecruiters Senior Software Engineer
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Introducing Session Replay: Building From Strategy to Practice: Tacticsand  MySwimPro Increased Experiments by ~ How to Democratize Data and
Great Products Just Got Easier Metrics for Implementing PLG 10X, Boosting ARPU by 70% Empower Teams for Success
Perspectives View all >
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. FEATURED CONTRIBUTORS
Our contributors are AT
. d Product Evangelist, Amplitude Principal Solutions Consultant, Amplitude
w\ Elena Verna @ John Cutler
Read their posts across digital analytics, product strategy, experimentation, 7" Former Head of Growth, Amplitude Former Product Evangelist, Amplitude
and product-led growth.
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VERSION  Current Model 21Aug ©  Current Model21Aug ©  Current Model 21Aug ©  Current Model 21Aug ©  Current Model Z A Ill m
Distribution Bar Statistic
VALUE 1,957 0% 1,957 102% 0% 102% 73,397 0% 73,397 5238 0% 5,238 102% 0%
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e 4 Initial customers 100 100 100 100 100 100 100 100
)] ~ @ Revenue $100 $100 $100 $100 $100 $100 $100 $100
Product 1 $50 $50 $50 $50 $50 $50 $50 $50
Product 2 $50 $50 $50 $50 $50 $50 $50 $50
4 Profit margin 50% 50% 50% 50% 50% 50% 50% 50%
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+ Customers // 100 109 118 128 139 150 163
» @ Revenue _// $10,000 $10,851 $11,774 $12,777 $13,865 $15,047 $16,329
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Introducing Session Replay: Building Closing Childcare Gaps Nationwide From Strategy to Practice: Tacticsand  MySwimPro Increased Experiments by
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Introducing Session Replay: Building Closing Childcare Gaps Nationwide From Strategy to Practice: Tacticsand  MySwimPro Increased Experiments by
Great Products Just Got Easier Using Smart Data and Analytics Metrics for Implementing PLG 10X, Boosting ARPU by 70%
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Users <> Money - Sheet1 v Use 2ranges ' Refresh
Data Item 2-01 2023-03-01 2023-04-01 2023-05-01 -
Churned Users s 7.00 16.00 18.00 14.00  Dataltem %

G&A 1,335.00 19,344.00 2,031.00 10,017.00  Contains v -
Marketing 2,708.00 10,176.00 10,126.00 15,236.00 [:
New Users £  191.00 122.00 104.00 156.00
R&D 5,991.00 2,155.00 14,569.00 17,727.00
Sales 1,245.00 16,463.00 9,033.00 15,145.00
€ Churned Users X £ New Users X


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Q
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© Monthly, Jan ‘23 - Dec 24 ~ & Models @ Scenarios
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f Customers / 100 109 118 128 139 150 163
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Group 1 Variable $G
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Create Chart >
OPERATING EXPENSE{
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»  Moneyin 1variable
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Importing a data source

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as of December 31, 2022

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2023 Webcast News Release Transcript Presentation Form 10-Q
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About Amplitude
Amplitude is a leading digital analytics platform that helps &
companies unlock the power of their products. Almost 2,200 . - e
customers rely on Amplitude to gain self-service visibility into the ' — = - —
entire customer journey. Amplitude guides companies every step )
of the way as they capture data they can trust, uncover clear {
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News Releases Events Investor Overview
August 17, 2023 August 8, 2023 at 5:00 PM EDT A Investor Overview February 2023
Amplitude to Present at Upcoming Second Quarter 2023 Earnings
Investor Events Webcast
August 8, 2023 June 8, 2023 at 1:30 PM PDT
Amplitude Announces Second Quarter BofA Securities 2023 Global
2023 Financial Results Technology Conference
July 18, 2023 May 9, 2023 at 5:00 PM EDT
Amplitude to Host Second Quarter First Quarter 2023 Earnings Webcast
2023 Earnings Webcast on August 8,
2023
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|August 17, 2023 August 8, 2023 at 5:00 PM EDT A
August 8, 2023 June 8, 2023 at 1:30 PM PDT
July 18, 2023 May 9, 2023 at 5:00 PM EDT
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©2023 Amplitude, Inc. All rights reserved.
Amplitude is a registered trademark of Amplitude, Inc.