Market Your Business

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appName: Mailchimp

appCategory: Business

appTagline: Turn emails into revenue

companyHqRegion: US & Canada

companyStage: Public & Mature

platform: web

pageType: Marketing

hotspotType: Click

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hotspotType: Scroll Vertically

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pagePatterns:
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pageType: Marketing Marketing Marketing Marketing

allAppCategories: CRM Business

screenKeywords:
“But, honestly, we've never had to do a lot of updates, because Mailchimp’s APl is rock-solid
and industry standard. Making our own can be a nightmare when there’s a lack of
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documentation, or the APl is nonsensical, but working with Mailchimp was as comfortable as
putting on a nice pair of slippers.
| have a lot of experience here—going back a long way, to before the world of RESTful APlIs,
and before even the idea of shuttling information around the web in a standardized way—but
there weren't any speed bumps. Every request was what | expected, and every response was
too. It just made sense.
Our most recent significant integration update came in late 2021, when we switched to using
OAuth, and the documentation site had had a major visual overhaul that was very nice as
well. It’s not often you see companies put as much design mojo into developer-facing things.
If you've had negative experiences working with APIs elsewhere, like with some monster like
Google or AWS, then you'll be pleasantly surprised by the Mailchimp API. There are far fewer
hoops to jump through, and for developers just trying to get their feet wet with APlIs in
general Mailchimp is a wonderful one to start with.”
What's next for Gravity Forms and their Mailchimp Add-On?
As the Gravity Forms user base continues to grow, so do the use cases for the plugin. Trusted
by non-profits, government organizations, major universities, and big businesses, Gravity
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a must have integration that helps ensure the needs of its customers are met across the
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developers experience while building on Mailchimp.
Recently, we spoke with Aaron Speer, Senior Software Engineer at Gravity Forms. The
WordPress form plugin, Gravity Forms, has its own Mailchimp Add-On which enables deep
integration between the plugin and Mailchimp. This integration allows users to send data
collected through forms on their WordPress websites to their Mailchimp dashboard.
We chatted with Aaron about development at Gravity Forms and about his experience
building and maintaining the Mailchimp Add-On.
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Transactional Email

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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing

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CIUGL LI Bt B LU L GIULIY Wity i Liiaua vpaviao
Benefit from automatic SPAM loop Get transactional email analytics from Customize sending and receiving for
registration and pre-warmed your dashboard, export API or your transactional emails.
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Everything in Standard, plus: Everything in Essentials, plus: Everything in Free, plus: Everything you get with Free:

v Advanced Segmentation ~ Customer Journey Builder + ~ Email &Landing Page v Marketing CRM

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Enter your estimated sends per Each block is a credit for 25,000 emails
month
TOTAL BLOCKS EMAILS PER MONTH PRICE PER BLOCK
20,000
1to 20 blocks 1to 500k emails $20/block
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161+ blocks AM+ emails $10/block
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Products Resources Inspiration Pricing 4 % ma“ch'mp +1(800) 315-5939 @ Q Log In Sign Up Free
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|Products Resources Inspiration Pricing m‘gilchimp “ (80(83?5155:-5939 & Q
Learn more Learn more
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Read more about a expert

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pagePatterns: Misc Misc Misc Misc

pageType: Marketing Marketing Marketing Marketing Marketing

screenKeywords:
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Marketing API Quick Start

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Overview Make your first API call
Guides To test that you have everything set up correctly, we'll make a simple request to the Ping endpoint. Hitting
® Marketing API Quick Start this endpoint acts as a health check on the Mailchimp API service; it won't affect your account in any way.
ot To find the value for the server parameter used in mailchimp.setConfig, log into your Mailchimp
Generate your APl key account and look at the URL in your browser. You'll see something like
Install the client library https://usl19.admin.mailchimp.com/; the us19 part is the server prefix. Note that your specific value
20 LT may be different.
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Organize Contacts with
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Ping endpoint response JSON i_|:|
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Next steps 3
Create Your First Audience
Organize Contacts with
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Access Data on Behalf of
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Run Async Requests with
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Track Outside Activity with
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Synchronize Audience Data NeXt Steps
with Webhooks
Now that you're successfully making authenticated requests to the API with your API key and client library
ManagaContacts and of choice, you're ready to dive into the Mailchimp Marketing API.
Events with the Mobile SDK
Documentation The first thing you may want to do is learn how to create your first audience and add new contacts to that
AP Reference audience using the API. You may also want to familiarize yourself with the Marketing APl docs, which
outline some of the common conventions you'll run into across the API, or browse the extensive API
Reference documentation.
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MAILCHIMP MARKETING API
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Overview
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® Marketing API Quick Start
Create an account
Generate your API key ° °
Marketing API Quick Start
for your language
Make your first API call
Next steps
Create Your First Audience
Organize Contacts with At a g Ia nce
Tags
Access Data on Behalf of This guide will give you everything you need to start using the Mailchimp Marketing API to manage
Other Users with OAuth 2 audiences, control automation workflows, sync email activity with your database, and more. We'll walk
Run Async Requests with through generating your API key, installing the client library for your preferred language, and making your
the Batch Endpoint first API call—a simple request to the Ping endpoint.
Track Outside Activity with
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Synchronize Audience Data
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Events with the Mobile SDK Create an account
Documentation
If you don't have a Mailchimp account already, you'll need to create one in order to use the API.
API Reference
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Overview
Generate your API key
Guides
The simplest way to authenticate a request to the Marketing APl is using an API key.
® Marketing API Quick Start
Create an account Here’s how you can generate one for yourself:
Generate your API key
1. Navigate to the API Keys section of your Mailchimp account.
Install the client library
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Make your first API call application, simply copy it.
Next steps . . Lo I . . . TR
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the Batch Endpoint requests, nor should API keys be used in mobile apps.
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ith Webhook L . .
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Manage Contacts and
Events with the Mobile SDK
Documentation
API Reference
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Install the client library for your language


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Premium Standard Essentials Free

Advanced features for pros who need Data-driven automation and Great for email-only senders who want All the multi-channel tools you need to

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Everything in Standard, plus: Everything in Essentials, plus: Everything in Free, plus: Everything you get with Free:

v Advanced Segmentation ~ Customer Journey Builder + ~ Email &Landing Page v Marketing CRM

Branching Points Templates
v Multivariate Testing v Creative Assistant
v Send Time Optimization v Customer Journey Builder
+ Comparative Reporting + Website Builder
o « Behavioral Targeting « Custom Branding o p
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Learn more Learn more Learn more Learn more
Everything in Standard, plus: Everything in Essentials, plus: Everything in Free, plus: Everything you get with Free:
v Advanced Segmentation ~ Customer Journey Builder + ~ Email &Landing Page v Marketing CRM
Branching Points Templates
v Multivariate Testing v Creative Assistant
v Send Time Optimization v Customer Journey Builder
+ Comparative Reporting + Website Builder
o « Behavioral Targeting « Custom Branding o )
v Unlimited Seats & Role-Based ' + Mailchimp Doma ® Chat with us
Access v Custom Templates v A/BTesting
« Forms & Landing Pages
|Sign Up Free
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Premium Standard Essentials Free

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is exceeded. is exceeded. is exceeded. send limit is exceeded.

Learn more Learn more Learn more Learn more

Everything in Standard, plus: Everything in Essentials, plus: Everything in Free, plus: Everything you get with Free:

v Advanced Segmentation ~ Customer Journey Builder + ~ Email &Landing Page v Marketing CRM

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+ Comparative Reporting + Website Builder
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Have more than 200,000 contacts? Talk to our Sales team at +1(800) 330-4838 or contact us for a custom plan.
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v Multivariate Testing V' Creative Assistant
v Send Time Optimization v Customer Journey Builder N ® cChat with us
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Marketing Library

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Compare 11 web analytics tools to find the best one for
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For experienced marketers who want to scale and save time with
advanced automation features and more data-powered tools.
Contact Sales

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limit.
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Customer Journey 250+ App integrations Creative Assistant
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o Pre-built journeys + Marketing CRM
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Premium Standard Essentials Free
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Everything in Standard, plus: Everything in Essentials, plus: Everything in Free, plus: Everything you get with Free:
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one clear view into all your and send campaigns from anywhere. support, plus our Knowledge Base
campaigns. and Marketing Glossary.
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About the marketing calendar Download the app About support