What's Pinterest

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@ Help Centre General Business Q Log in or sign up Pinterest Home
What is Pinterest? Browse your home feed Discover ideas Save, share and shop Pins Create Pins Create boards View your profile >
'Party games' section to your Birthday party board to keep similar ideas in the same
place. Organise your Pins in whatever way makes sense to you. You can also
add notes to create checklists or other reminders.
If you prefer to keep your Pins private or if you're throwing a surprise birthday party,
you can make your board secret. Only you and anyone you invite can see your
secret boards.
View your profile
Find all the Pins you save, boards you create and Pins you try in your profile. You can
also see who's following you as well as the boards and people you follow. Anyone
can see your profile, but your secret boards will stay hidden. Only you can see your
secret boards when you view your own profile.
LJ
Still need help?
L] LJ
Was this article helpful? ©©
|@ Help Centre General Business Q Log in or sign up Pinterest Home
What is Pinterest? Browse your home feed Discover ideas Save, share and shop Pins Create Pins Create boards View your profile >
S h hop Pi
ave, snare ands op FINS
Pins are bookmarks that people use to save content they love on Pinterest. Pins can
be images, videos or products.
Pins on Grid Pins on Close-up
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Title ——— Title of the Pin is o |
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displayed here
Description ——— A rich description should be added to your
content to make the Pin more actionable for
the Pinner... More
|@ Help Centre General Business Q Pinterest Home
All about Pint T
What is Pinterest? Browse your home feed Discover ideas Save, share and shop Pins Create Pins Create boards View your profile >
Other articles
What is Pi ?
at is Pinterest” .
Intro to Pinterest
Pinterest is a visual discovery engine for finding ideas like recipes, home and style . . +
. Discover ideas
inspiration, and more.
With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. When Interact with a Pin +
you discover Pins you love, save them to boards to keep your ideas organised and
easy to find. You can also create Pins to share your ideas with other people on . +
. Set up your profile
Pinterest.
Pinterest and your device +
| e T (I AP P +
|@ Help Centre General Business Q Pinterest Home
What is Pinterest? Browse your home feed Discover ideas Save, share and shop Pins Create Pins Create boards View your profile >
Pinterest and your device +
Features and tools +
Your home feed is where you'll find Pins, people and businesses we think you'll love,
based on your recent activity. We'll also show you Pins from the people and boards
you choose to follow.
You can also search for Pins by typing keywords into the search bar. Try typing
'birthday party' in the search bar to see ideas for birthday party decorations, party
food recipes and birthday gift ideas.
Discover ideas
Use the search bar to discover ideas, people and trends. Explore suggested topics
or search for topics of your own. Tap Profiles on the search page to discover
creators, people and brands based on your search. Use your camera to find ideas
relevant to your photos and narrow beauty results by skin tone range or hair pattern.
LJ
Save, share and shop Pins
Pins are bookmarks that people use to save content they love on Pinterest. Pins can
be images, videos or products.
|What's Pinterest?
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appName: Pinterest

appCategory: Lifestyle

appTagline: Home, fashion, lifestyle ideas

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@ Careers Departments Locations Early career Pinterestlife PinFlex Contractroles Signin
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May is Asian Pacific Islander Heritage Month. Pinterest’s APl Heritage Month 2022 celebrations and activations
are tied to our theme: Take Up Space. Our internal Communities, Asians@, SouthAsians@, Pilipinos@, and
PIndigenous are hosting a month full of inspiring workshops and events to create lasting connections, forge
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Success stories

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@ Business Why Pinterest?  Create content  Advertise Insights  Resources @
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|@ Business Why Pinterest?  Create content  Advertise Insights  Resources @
La Mer MANGO Freepik
Awareness Conversions
Barilla increased
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appealing to a new shopping ads
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|@ Business Why Pinterest?  Create content  Advertise  Insights Resources @

How Pinterest works

Getting started

The Pinterest audience

Success stories

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business account. It’s free to sign up and you'll get access to special content formats,
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API reference

screenElements:
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screenElements:
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screenElements:
Side Navigation
Accordion
Badge
Button
Side Navigation
Accordion
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pagePatterns:
API Docs & Developers Page
API Docs & Developers Page
API Docs & Developers Page

pageType: Marketing Marketing Marketing Marketing

screenKeywords:
Developer platform Docs API reference My apps Sign up
Q Search...
Endpoints
oauth > POST /boards v
Create board
user_account >
Create a board owned by the "operation user_account". Request samples
boards v . )
¢ By default, the "operation user_account" is the token user_account. Payload
List boards
ratelimit-category: org_write Content.type
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pinterest_oauth2 ( boards:read, boards:write)
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{
Update board Create a board using a single board json object. "name": "Summer Recipes",
1 name i "description": "My favorite summer recij
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}
description i
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Privacy setting for a board. Learn more about secret boards and
Content type
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application/json
List Pins on board section
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List Pins on board RespoNses {
P "id": "549755885175",
pins > "name": "Summer Recipes",
> 201 response "description": "My favorite summer recij
media > - "owner": {
"username": "string"
|Developer platform Docs API reference My apps Sign up
Qsearch... pinterest_oauth?2 ( user_accounts: read ) TeceemE_Epes PR,
"profile_image": "string",
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"username": "string"
oauth > — ad_account_id stringM\d+$ }
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campaigns > ad_account as the "operation user_account". application/json
ad_groups > imit- : org_analytics

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inspirational content to Pinterest. latest product information.
Learn more Learn more Learn more
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Q Search... .

Pinterest REST API (5.5.1)
Endpoints Pinterest, Inc.: pinterest-api@pinterest.com | URL: https://developers.pinterest.com/
oauth N License: MIT | Terms of Service

Pinterest's REST API
user_account >
boards >

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pins >
media > Generating and refreshing OAuth access tokens.
catalogs >
POST /oauth/token v

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ratelimit-category: org_read Contentitvpe
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resources > "refresh_token": "string",
"refresh_token expires_in":


Success story detail

pagePatterns:
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pageType: Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
@ Business Why Pinterest?  Create content  Advertise Insights  Resources @
[4 ° . .
Handing over the creative power to a Pinterest creator
L] L]
allowed for an authentic moment of fitness that could
only come from that creator. It made our ads feel new,
[ 9
natural and engaging.
Johanna Lugo, Marketing Assistant Manager, Gatorade
Post-workout, post-campaign gains
Gatorade Zero’s Idea ads generated more than 14 million views and 34
million impressions.! The reason was clear: the content was reaching the
right audiences and offering something valuable—workout inspiration.
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads.
1. 2. 3.
Work with Pinterest creators. In a Use granular targeting in Ads Ads work best when they inspire
study, brands that worked with Manager to ensure that your ads’ Pinners to take action. Make sure
creators saw 38% higher brand creative aligns with the keywords that you include content that
awareness. Creators help to tell and interests of your intended inspires, not just stuff that sells.
the story of your brand with a audience on Pinterest.
trusted and authentic voice.2
|@ Business Why Pinterest?  Create content  Advertise Insights  Resources @
Finding the perfect partners
Gatorade’s approach was simple, yet effective. They teamed up with four
of Pinterest’s most popular fitness creators such as VeraLaRo and
10resisted chest press Domonique Panton, to create ldea ads that provided workout inspo and
reminded Pinners to stay hydrated as they strengthen.
. For pro tips
' ® s Thanks to their rich storytelling features, ldea ads were a perfect fit for
. e T/;ff //(_ ad o Gatorade’s fitness-focused campaign. |dea ads with paid partnerships are
g . built around Idea Pins, a multi-page, multimedia format. And as Gatorade
e . worked with creators, they leveraged the paid partnership tool. This gives
" brands and creators an official way to disclose their relationship and
16 minutes for all three sets ' expand their audiences.
e
estest time For this campaign, creators recorded inspiring workout and healthy living
routines featuring sugar-free Gatorade Zero. They filmed the videos in a
variety of locations—some in the gym and others at home. Each of the
W oo creators had established audiences of their own on Pinterest already, so
é I F A when they were creating the videos, they used the same style and voice
“ LS that they always had in their pins—which made the content feel extra
> \ authentic and engaging. Creators were also filmed drinking Gatorade Zero
during their workouts and using Gatorade water bottles, towels and other
branded products.
Watch Idea Pin 2
Reaching the right audience
To make sure that the ads were reaching the right audiences, Gatorade
used a combination of trends, interest and keyword targeting. By blending
the three, Gatorade’s ads reached people who were already using
Pinterest for workout inspiration and healthy living content.
|@ Business Why Pinterest? ~ Create content  Advertise  Insights  Resources @
n& ’ ',
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healthy living with 5 ' hd
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|@ Business Why Pinterest?  Create content  Advertise Insights  Resources @
Consideration Awareness
BON VIV toasts
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campaign brand lift festive hit
performance
|@ Business Why Pinterest?  Create content  Advertise Insights  Resources m
Immersive, creator-first Idea ads helped Gatorade Zero to spread a
positive message about exercise and hydration.
The key to sticking to fitness goals? Keep it interesting. When people do
the same thing every day, they eventually get bored and stop the routine.
Gatorade Zero wanted to help their audience to stay interested—and
inspired. To do this, and to bring Gatorade Zero to new fans along the way,
the sports beverage company launched an Idea ads with paid partnership
campaign on Pinterest.
Gatorade’s Idea ads featuring Gatorade’s campaign drove over
creators resulted in 34M 99K clicks in-feed to the Idea ads!
impressions!
Finding the perfect partners
— Gatorade’s approach was simple, yet effective. They teamed up with four
PR ol p 1IN T I SR T R «f.F T T P N SR R o W |
|@ Business Why Pinterest? ~ Create content  Advertise  Insights  Resources @
n& ’ ',
Gatorade inspires -
healthy living with & ' -
creator-led ldeaads @
ZERT
Gatorade lw%w M


Position detail

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Segmented Control

screenElements: Button Photo

screenElements:
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Button
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Careers Page
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Careers Page
Careers Page
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@ Careers Departments Locations Early career Pinterestlife PinFlex Contractroles Signin
At Pinterest, our mission is to bring everyone the inspiration to create a life they love—and that includes our
employees. We're taking on the most exciting challenges of our working lives, and we succeed with a team that
represents an inclusive and diverse set of identities and backgrounds.
’/ -3 1 “
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i i grow as a recent graduate. Being a Pinployee means
- . " \ being surrounded by peers who want to uplift and
b il | uplevel you, with an endless amount of mentors.
“ ‘ : This cycle of mentorship is what inspires me to be a
] better person both personally and professionally.”
p
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—Autumn Rose Vargas,
Junior Account Manager, Sales
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|About Pinterest:

Millions of people across the world come to Pinterest to find new ideas every day. It's where they get inspiration,
dream about new possibilities and plan for what matters most. Our mission is to help those people find their
inspiration and create a life they love. In your role, you'll be challenged to take on work that upholds this mission
and pushes Pinterest forward. You'll grow as a person and leader in your field, all the while helping Pinners make
their lives better in the positive corner of the internet.

Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible
approach to living and working. Visit our PinFlex landing page to learn more.

We are looking for a highly organized and enthusiastic Sales Enablement Content Management Coordinator
(contract) to join our Global Sales Enablement Team! This role is an exciting opportunity to support the day-to-
day needs for high-impact content management projects and initiatives that support the Global Sales
Organization. This person will coordinate projects and initiatives in our CMS, Highspot. This person should have
a strong eye for detail, top notch organizational skills, the ability to pick up tools quickly, and take direction and
run with it.

What you'll do:

¢ Become proficient in our content management system (CMS), Highspot

¢ Support implementing new processes and re-launching our content management system (CMS), Highspot.
You will help set migration schedules, identify outdated content, migrate content, and support cross
functional teams in their migration efforts.

o Partner closely with subject matter experts and help provide recommendations on page layouts within
Highspot

¢ Collaborate with several teams across Pinterest to make sure key project contributors are up to date with
their work, or their reviews are on-track.

o Coordinate projects: participate in project meetings, help manage milestones and deliverables across
content management projects, ensure deadlines are met, and proactively flag roadblocks / barriers that
might hinder projects from launching on time. -A

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Millions of people across the world come to Pinterest to find new ideas every day. It's where they get inspiration,
dream about new possibilities and plan for what matters most. Our mission is to help those people find their
inspiration and create a life they love. In your role, you'll be challenged to take on work that upholds this mission
and pushes Pinterest forward. You'll grow as a person and leader in your field, all the while helping Pinners make
their lives better in the positive corner of the internet.
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Terms of Service

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No waiver of any term of these Terms shall be deemed a further
or continuing waiver of such term or any other term, and
Pinterest's failure to assert any right or provision under these
Terms shall not constitute a waiver of such right or provision.
Parties
If you live in the United States, these Terms are a contract
between you and Pinterest Inc., 651 Brannan Street, San
Francisco, CA 94103, USA. If you live outside the United States,
these Terms are a contract between you and Pinterest Europe
Ltd., an Irish company with its registered office at Palmerston
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y g use of the Pinterest website, apps, APIs and widgets (“Pinterest”
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More simply put
Every company has its terms. These are ours.
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L] o [ ]

2. Using Pinterest a. Who can use Pinterest
You can only use Pinterest if you can legally form a binding
contract with Pinterest, and only in compliance with these Terms
and all applicable laws. When you create your Pinterest account,
you must provide us with accurate and complete information.
You can’t use Pinterest if it would be prohibited by US sanctions.
Any use or access by anyone under the age of 13 is not allowed.
If you're based in the EEA, you can only use Pinterest if you are
over the age at which you can provide consent to data
processing under the laws of your country. Using Pinterest may
include downloading software to your computer, phone, tablet or
other device. You agree that we may automatically update that
software, and these Terms will apply to any updates.

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b. Our licence to you
Subject to these Terms and our policies (including our
Community Guidelines), we grant you a limited, non-exclusive,
non-transferable and revocable licence to use our Service.
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Projects

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° ° Tens of millions of people interact with Pinterest each day, browsing,

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happen, Pinterest’s researchers and engineers build new computer vision
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CO m p Ute r VI S I O n development. With the launch of Pinterest Lens, people use their camera
phone to get recommendations inspired by objects they see in the real
world. Our browser extension also gives them recommendations based on
images they find on Pinterest, or around the web. So far, we've detected
over a billion visual objects, and now serve 250M+ visual searches each
month. But there are still many challenging problems yet to be solved in
fine grained recognition, object-to-object visual search, large-scale visual
search infrastructure, and a deeper understanding of mediums like video.

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SEC filings

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08/01/2022 8-K Current report filing @
07/28/2022 4 Statement of Changes in Beneficial Ownership
07/22/2022 4 Statement of Changes in Beneficial Ownership
07/22/2022 4 Statement of Changes in Beneficial Ownership

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08/23/2022 4 Statement of Changes in Beneficial Ownership @
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September 15, 2022
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Saving a store

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@ Business Why Pinterest?  Create content  Advertise  Insights  Resources @
How can marketers cut through this busy advertising season and get ahead with 2023
planning? Dive into our research with Lumen to find out what’s grabbing your audience’s
attention on Pinterest—and why.

There's a lot of noise out there. With so much content readily available at
consumers’ fingertips, it's easy for them to become immersed in what they’re
consuming. But are they paying attention?
Marketers have grappled with this challenge for years, especially in the busy
digital space. But while many feel hopeful that consumers will see their ads, the
reality is that most are glanced at rather than pored over. With one of the
busiest advertising seasons fast approaching, a recession looming and 2023
planning already underway, marketers will have their work cut out to cut
through.
We partnered with Lumen, an attention technology company that uses eye
tracking to optimise media buying and creative development, to find out what
attention looks like on Pinterest and in the wider ads industry, including other
social media platforms. Here's what we discovered.

1 . . .
It's time to pay closer attention to attention
Attention measures the quality of time that a user spends looking at an ad. The
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|@ Business Why Pinterest?  Create content  Advertise  Insights  Resources @
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strategy strategy to drive results beyond the last click

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the more you engage with the surrounding ads. And because the content
on Pinterest is so positive and personalised, the ads on the platform
garner high levels of attention.”
— Tanwa Edu, Head of Consulting, Lumen
Download our report to learn more about today’s digital climate, Lumen’s
research and how to cut through with your Pinterest video ads. Or if you have a
Pinterest representative that you work with, talk to them about accessing the
Lumen research in full.
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AGREEMENT BETWEEN YOU AND DOORDASH,
INC., ADELAWARE CORPORATION, AND ITS
SUBSIDIARIES AND AFFILIATED COMPANIES,
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PROVISIONS THAT GOVERN HOW CLAIMS
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~ Tuesday Tips ¥ How to Secure Brand
c Partnerships
: ﬂ ‘ JanaOMedia i 14
Hi Creators, Happy Tuesday! We're back with the latest Tuesday Tips. |. 12 - 9 ~
Today we’re spotlighting how to secure brand par...
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é Attend the Pinterest Creator Community : :
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Pinterest Business Partners

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R f Part hip Specialti
Pinterest Business Partners span a range of technical and creative specialties. Depending on your goals,
you might want to work with multiple partners at once.
Advertising Audiences Content
Work with experts in Pinterest media Get help with onboarding first-party data so Build a stronger Pinterest presence with
strategy, media buying and campaign that you can use advanced targeting tools such as Pin schedulers and
management. features. engagement dashboards.
Creative Measurement Shopping
Scale your success with creative tools or Dig deeper into campaign performance with Make it easier for people to shop for your
work with an approved Pinterest design sophisticated solutions and custom reports. products with tools such as feed managers
expert. and custom experiences.
|@ Business Why Pinterest?  Create content  Advertise Insights  Resources @
Pinterest Business Partners make it easier for you to create great creative, scale your
ads and measure performance. We've curated a great list of partners that know all

about Pinterest—and they’re ready to help you grow.

All partners have been vetted for their technical expertise and Pinterest knowledge. If

you're interested in becoming a Pinterest Business Partner, you can apply_directly on this

site. You'll need to share some details about the services you provide, as well as your

company's experience working with Pinterest clients.
Ranae of Partnerchin Snecialtiec


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Chapter inf

1. A more inspired internet 2. Trends from the future 3. A shop for you

CEO Ben Silbermann on how Pinterest is Trends on Pinterest are different—because Shopping on Pinterest is different—because

building a different kind of internet. Watch they help you to predict the future for your it’s finely tuned to your tastes. Meet Your

now audience. Watch now Shop with Tan France. Watch now

4. Values-led creators 5. An online oasis 6. Your return on inspiration

Creators on Pinterest are different—they’re ~ The environment on Pinterest is different— Inspiration is different on Pinterest—it drives

experts in getting people to try new things. it’s a more positive place. Find out what purchase decisions. Hear new research from

Will your brand be next? Watch now happens when you go beyond brand safety.  Pinterest’'s CMO on how inspiration affects
Watch now your bottom line. Watch now
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View the whole show below or use the bookmarks to jump straight to your favourite
chapter (hello, Tan France!). Hear the latest product news, see the value in values-based
shopping and get help predicting the future with Pinterest Trends.

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SUCCEeSS
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Email that you'll want to open Apply for a free ads consultation
Join our email list and be the first to hear about new New to Pinterest ads? You may be eligible for a free,
products, fresh trends and so much more. personalised consultation with our in-house experts.


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Petit Bateau ,
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its festive : make it a
Christmas AR NG D el champagne year
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Petit Bateau Kérastase


Life at Pinterest blog

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Q Search... .

Pinterest REST API (5.5.1)
Endpoints Pinterest, Inc.: pinterest-api@pinterest.com | URL: https://developers.pinterest.com/
oauth N License: MIT | Terms of Service

Pinterest's REST API
user_account >
boards >

¢ oauth
pins >
media > Generating and refreshing OAuth access tokens.
catalogs >
POST /oauth/token v

Generate OAuth access token
ad_accounts >

Generate an OAuth access token by using an authorization code or a refresh token. Response samples
campaigns >

See Authentication for more. m default
ad_groups >

ratelimit-category: org_read Contentitvpe
ads > application/json

basic
conversion_events > Example
application/x-www-form-urlencoded A
authorization_code v
product_group_promotions > Generate an OAuth access token.
Copy Expandall Collapse all
keywords > [ grant_type string {
authorization_code ¥ "response_type": "authorization_code",
audiences > "access_token": "string",
code string "token_type": "bearer",
customer_lists > "expires in": 0,
redirect_uri string "scope": "string",
resources > "refresh_token": "string",
"refresh_token expires_in":
|Developer platform Docs API reference My apps Sign up
application/JSo
Q campaigns X application/json
List ad groups Array of campaigns. Copy Expandall Collapse all
Array () [ {
Create campaigns _ vitems':
— ad_account_id stringM\d+$ items®: [
Get i . ) H )
el Campaign's Advertiser ID. .
campaigns }
Update campaigns name string
Campaign name.
List campaigns
Get campaign analytics status string
List ads Default: "ACTIVE
Enum: "ACTIVE" '"PAUSED" "ARCHIVED
) Entity status
Endpoints
oauth > lifetime_spend_cap integer Nullable
Campaign total spending cap.
user_account >
daily_spend_cap integer Nullable
boards > Campaign daily spending cap.
pins > order_line_id string Nullable A\d+$
Order line ID that appears on the invoice
media >
tracking_urls > object Nullable
catalogs > Third-party tracking URLs. Up to three
tracking URLs are supported for each ev
ad_accounts > type. Tracking URLs set at the ad group ¢
ad level can override those set at the
campaigns v . . .
campaign level. For more information, se
Third-party and dynamic tracking.
List campaigns
c start_time integer Nullable
t i . . - :
T Campaign start time. Unix timestamp in
. seconds. Only used for Campaign Budgg
Update campaigns o .
MNrtirmai=mmtiAarm (DM A c s s e~ e
|Developer platform Docs API reference My apps Sign up
Q campaigns x
List ad groups oaUth
Create campaigns
) Generating and refreshing OAuth access tokens.
Get campaign
campaigns
Update campaigns POST = /oauth/token v
P i Generate OAuth access token
List campaigns
. . Generate an OAuth access token by using an authorization code or a refresh token. Response samples
Get campaign analytics
List ads See Authentication for more. m detault
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oauth > basic
Example
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Generate an OAuth access token.
boards >
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— grant_type string ;
ins izati
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media > code . N
string "token_type": "bearer",
"expires in": 0,
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"refresh token": "string",
ad_accounts > -
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. }
campaigns >
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conversion_events >
|Developer platform Docs API reference My apps Sign up
Q campaigns x
Creat m ian POST | /ad_accounts/{ad_account_id}/[EITEM v
List ad groups eate campaigns
Create campaigns Create multiple new campaigns. Every campaign has its own campaign_id and houses Request samples
Get campaign one or more ad groups, which contain one or more ads. For more, see Set up your
campaign. Payload
campaigns
. Content t
Update campaigns Note: ontentype
application/json
List campaigns ¢ The values for 'lifetime_spend_cap' and 'daily_spend_cap' are microcurrency
= i i amounts based on the currency field set in the advertiser's profile. (e.g. USD,
(38 Get campaign analytics y p (e.g ) Copy Expandall Collapse all
List ads Microcurrency is used to track very small transactions, based on the currency set [
in the advertiser’s profile. - )
Endpoints ad_account_id": "549755885175",
" N A microcurrency unit is 10/(-6) of the standard unit of currency selected in the "name": "ACME Tools",
oau . . " " " "
advertiser’s profile. status®: "ACTIVE",
"lifetime_spend cap": 7
user_account > Equivalency equations, using dollars as an example currency: "daily spend cap": ,
"order_line id": "549755885175",
boards > o $1 = 1,000,000 microdollars & Vempeidng wele®s | }
o 1 microdollar = $0.000001 T ,
pins > . . "end time": '
To convert between currency and microcurrency, using dollars as an example -
"is_campaign_budget_optimization": t
i currency:
media > Y "is_flexible daily budgets": true,
catalogs N o To convert dollars to microdollars, mutiply dollars by 1,000,000 "default_ad_group_budget_in micro_cu
o To convert microdollars to dollars, divide microdollars by 1,000,000 i _EEeEIEEEl CRmPRlem s Faliy
"objective_type": "AWARENESS"
ad_accounts > }
ratelimit-category: ads_write :
campaigns v i -
pinterest_oauth2 ( ads:write )
List campaigns Response samples
Create campaigns — ad_account_id string <= 19 characters A\d+$ m default
) Unique identifier of an ad account. e
Update campaigns