Retweeting a Tweet

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@ Avigail Smith
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H Twitter (2 @Twitter - Jan 18, 2022
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H Twitter (2 @Twitter - Jan 18, 2022


Twitter Shopping

appName: Twitter

appCategory: News

appTagline: Let's talk

companyHqRegion: US & Canada

companyStage: Public & Mature

platform: web

pageType: Marketing

hotspotType: Click

hotspotType: Scroll Vertically

screenElements: Accordion Link

screenElements:
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pagePatterns:
FAQ Section
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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing

allAppCategories:
Social Networking
News

screenKeywords:
y Business Basics v Advertising v Twitter Shopping v Resources and guides v Ads Help Center v Sign in Q Start a campaign
Jump to
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can serve ads to targeted
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With DPA Prospecting, advertisers o Q Q =
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haven’t visited their website via ads
featuring products from your
catalog that are most relevant to
them.
Available to all Twitter Advertisers that sell
physical goods.
|y Business Basics v Advertising v Twitter Shopping v Resources and guides v Ads Help Center v Sign in Q Start a campaign
FAQs
Is my business eligible for Twitter Shopping? v
How do | get started? v
How much does it cost? v
Do you take a cut of sales? v
Does Twitter sync with my point of sale? v
How can | track the performance of my products on Twitter? v
|y Business Basics v Advertising v Twitter Shopping v Resources and guides v Ads Help Center v Sign in Q Start a campaign
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|y Business Basics v Advertising v Twitter Shopping v Resources and guides v Ads Help Center v Sign in Q Start a campaign
Tap into the power of conversation
to drive sales
People come to Twitter to engage with what’s happening, from local to global. It’s where
relationships are made and conversation shapes culture and trends in real time.
Now with the launch of Twitter Shopping, you can place your products in the conversation,
leveraging your community and connections to drive sales.
Currently available to all eligible merchants in the US.
Twitter Shops ;
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Twitter Shops L 3 V-
Shop Spotlight Your always-on virtual storefront A e
Crissy Full Crossbo... Carmel Convertible...
Product Drops i . . Bogs, Wallets & Cases  Bags, Wallets & Cases
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Live Shopping immersive one-stop-shop that’s
Dynamic Product Ads both curated and customizable. ‘ ‘
Grand.e Mavi‘nf Con... C'issy. Mini Crossb...
$135 $ns
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Tap into the power of conversation
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People come to Twitter to engage with what’s happening, from local to global. It’s where
relationships are made and conversation shapes culture and trends in real time.
|y Business Basics v Advertising v Twitter Shopping v Resources and guides v Ads Help Center v Sign in Q Start a campaign
Is my business eligible for Twitter Shopping? ~
If your business is located in the United States, sells physical goods, and meets a few additional requirements noted
in our Twitter Shopping policies, you’re eligible! You’ll also need to agree to the policies and convert to a (free)
Professional Account. We’ll be exploring increasing global scale next year.
How do | get started? v
How much does it cost? v
Do you take a cut of sales? v
Does Twitter sync with my point of sale? v
How can | track the performance of my products on Twitter? v
|y BuSiness Basics v Advertising v Twitter Shopping v Resources and guides v Ads Help Center v Sign in Q Start a campaign
Insights
Shoppers on Twitter are logged in, leaned in, and ready to buy:
of shoppers surveyed use Twitter to discover new of people on Twitter surveyed agree that conversations on
products.” the platform have led them to make a purchase.*
FAQs
Is my business eligible for Twitter Shopping? v


Adding interests

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pageType: Application Application Application Application Application

screenKeywords:
Ads EUEEY > Home and garden Help? Feedback?  Abigail Smith v ?\ v
> Law, government, and politics .
> Life stages
v Movies and television

Movies and television — Action and adventure O
Movies and television — Animation O
Movies and television — Bollywood O
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> Law, government, and politics
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|Ads Campaigns v  Creatives v  Analytics v  Tools v [a Help?  Feedback?  Abigail Smith v . @i\ v
movie, online

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@ Marvel Entertainment &2 @Marvel X
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|LU ° Homeand garden Q  Help? Feedback?  Abigail Smith v &\ v
> Law, government, and politics v Targeting Features
> Life stages
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> Automotive W
v Targeting Features
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Adding a GIF

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Creating a new audience

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screenPatterns:
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pageType: Application Application Application Application Application Application Application Application

screenKeywords:
X
Create new audience
App activity combination Do not reach list Engagement
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audiences. to exclude from receiving your ad. interacted with your campaigns, such
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o Engagement audiences have arrived X
Want to target an audience that’s already shown interest in your brand? Try an engagement audience. You can now share between ads accounts, reuse across campaigns, exclude them
altogether, and they offer longer lookback windows. Learn more
Search Q Status: All v Type: All v
v Last Audience
Audience name Type Status updated Twitter size Created on  Description Source ID
Nothing to see here, yet
Once you create an audience, you'll be able to manage it from here.
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Create an engagement audience
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Create an engagement audience
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Audience name
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Cancel @


Help Center

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screenElements:
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pagePatterns:
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pageType: Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
y Business Basics v Advertising v Twitter Shopping v Resources and guides v Ads Help Center v Sign in Start a campaign
Start advertising on Twitter
Let's go
Source information v
Twitter platform Twitter, Inc. Help Developer resources Business resources
Twitter.com About the company Help Center Developer home Advertise
Status Twitter for Good Using Twitter Documentation Twitter for business
Accessibility Company news Twitter for creators Forums Resources and guides
Embed a Tweet Brand toolkit Ads Help Center Communities Twitter for marketers
Privacy Center Jobs and internships Managing your account Developer blog Marketing insights
Transparency Center Investors Email Preference Center Engineering blog Brand inspiration
Rules and policies Developer terms Twitter Flight School
Contact us
© 2023 Twitter, Inc. Cookies Privacy Terms and conditions English v
|Help center Using Twitter Managing your account Safety and security Rules and policies Resources v Sign in Contact Us
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appCategory: Finance

appTagline: Transfer money & mobile pay

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lutions
Help grow your business with our platform and marketplace payment solutions.
Find new ways to accept payments, scale globally, and stay competitive.
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Make and accept payments, onboard customers, and manage risk
everyone with one payment platform. Experience the streamlined ease of a
pay p p
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Free your customers to pay the way they want with PayPal. We
can even help you create new revenue streams for your platform .
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or marketplace.
Our platform and marketplace payment solutions let you offer the
7 o preferred payment methods of merchants and consumers around
Dy - A 3 the world.
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iFundWomen
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@ Explore developer documentation and resources to help you
integrate the most popular payment methods into your platform
@ or marketplace.
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T Available only in the United States.
2 A limited number of local alternative payment methods are currently available with more being added regularly.
3 About Pay in 4: Loans to California residents are made or arranged pursuant to a California Financing Law License. PayPal, Inc. is a Georgia Installment Lender Licensee, NMLS #910457. Rhode
Island Small Loan Lender Licensee.
“Pay Monthly is subject to consumer credit approval. 9.99-29.99% APR based on the customer’s creditworthiness. PayPal, Inc.: Rl Loan Broker Licensee. The lender for Pay Monthly is WebBank.
5 Available on eligible purchases. Limits apply.
6Available on eligible purchases. Limits apply.
|We're here for you and your customers. With support available in 17 languages across the
globe, you and your customers can get help nearly wherever you are.
Case studies
"The PayPal team is partnering with us... "The PayPal Commerce Platform has "The integration was straightforward and
g to help ensure we can continue to grow E enabled iFundWomen to open in E the support team was always available to
our business with payments as a lever." exponentially more countries around the answer any questions."
Kylie Gao - Sr. Product Manager, Grailed world." Gee Chuang - Co-Founder & CEO, Replin
Karen Cahn - Founder & CEO,
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1 Eligible items only. Redeem points for cash back or other options. Terms and merchant exclusions apply.

2 Pay in 4 is available to consumers upon approval for purchases of $30 - $1500. Pay in 4 is currently not available to residents of MO, NV, or NM. PayPal, Inc.: Loans
to CAresidents are made or arranged pursuant to a CA Financing Law License. GA Installment Lender Licensee, NMLS #910457. Rl Small Loan Lender Licensee.
When applying, a soft credit check may be needed, but will not affect your credit score. You must be of legal age in your U.S. state of residence to use Pay in 4. Offer
availability depends on the merchant and also may not be available for certain recurring, subscription services.

Pay Monthly is subject to consumer credit approval. APR is 0% to 29.99% based on your credit. 0% APR is available to qualified consumers with excellent credit on
applications received before 1/5/23. Terms may vary based on purchase amount. For example, a $600 purchase can be paid at 18% APR in 6 monthly payments
($105.34/mo.; $32.02 interest; $632.02 total of payments), 12 monthly payments ($55.02/mo.; $60.20 interest; $660.20 total of payments), or 24 monthly payments
($29.96/mo.; $119.07 interest; $719.07 total of payments). Payments may change based on shipping, taxes, updates to your purchase, or missed payments. Offer
availability depends on the merchant and may not be available for subscriptions or recurring payments. Pay Monthly is currently not available to residents of AK, CO,
HI, MA, NE, NV, NY, or TX. You must be of legal age in your U.S. state of residence. Missed payments may have an impact on your credit score. The lender for Pay
Monthly is WebBank. PayPal, Inc. (NMLS #910457): CT Small Loan Licensee. Rl Loan Broker Licensee. VT Loan Solicitation Licensee. VT residents: THIS IS A LOAN
SOLICITATION ONLY. PAYPAL, INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH
YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.

3 Purchases subject to credit approval. See Rewards Programs Terms for details and restrictions.

4 See Terms and Rates for New Accounts.

Important information on redeeming Cash Rewards: You need to have a PayPal Balance account to transfer your Cash Rewards to your PayPal balance. If you do not
have that account, you can transfer your Cash Rewards to your bank account or debit card linked to your account with PayPal.

The Contactless Indicator mark, consisting of four graduating arcs, is a trademark owned by and used with permission of EMVCo, LLC.

The PayPal Cashback Mastercard is issued by Synchrony Bank pursuant to a license by Mastercard International Incorporated. Mastercard and the circles design are
registered trademarks of Mastercard International Incorporated.
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Privacy Statement

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>> View all legal agreements
PayPal Privacy Statement
Effective Date: January 1, 2023
% Download PDF
1. Overview
2. Non-Account Holders
3. Categories of Personal Information We Collect
4. How is Personal Information used?
5. Do We Disclose Personal Information, and why?
6. How long does PayPal store your Personal Information?
7. How Do We Use Cookies and Tracking Technologies?
8. Your Data Protection Rights
9. How Do We Protect Your Personal Information?
10. Can Children Use Our Services?
|Categories of . . . . .
8 . Categories of 3" Parties to which PayPal discloses this Personal
Personal Purpose of Collection . .
. Information for Business Purpose
Information
Provide Services, communicate with you, create an PayPal and PayPal Companies, Authorities, Other Financial
account connection, manage and improve our Services, | Institutions, Card Networks and Payment Processors, fraud
manage fraud and risk, market our Services, comply prevention and identity verification agencies, Credit Reporting
Identifiers with Laws, process information about your contacts, Agencies, Service Providers, Other users in accordance with
communicate with you, provide receipts in connection Account Settings, Connected Accounts, Partners and Merchants,
with Zettle services, to remember your preferences, Other third Parties, buyers in connection with a business transfer,
associate information about you Buyers or in connection with business transfer
. . . . PayPal and PayPal Companies, Authorities, other Financial
Provide Services, communicate with you, create an o
. . Institutions, Card Networks and Payment Processors, fraud
account connection, keep your Account and financial . . . . . . . .
. . . prevention and identity verification agencies, Credit Reporting
Records and information up to date, manage and improve our . ] : . .
. . . . . Agencies, Service Providers, other Users in accordance with
Financial Services, manage fraud and risk, market our Services, .

. . . . . Account Settings, Connected Accounts, Partners and Merchants,

Information personalize your experience, provide personalized . . . . .
. . . . Other third Parties for business purposes, buyers in connection
Services, comply with Laws, process information about . . . . . .
. . with a business transfer, Buyers or in connection with business
your contacts, communicate with you
transfer
Provide Services, communicate with you, manage and . . . .

. . . . PayPal and PayPal Companies, Service Providers, Authorities,
Commercial improve our Services, manage fraud and risk, market . . o .
. . . . Other Financial Institutions, Partners and Merchants, Other third
information our Services, comply with Laws, remember your . . . . .

R . Parties, Buyers or in connection with business transfer
preferences, associate information about you

. Send you locally relevant options, manage fraud and Authorities, PayPal and PayPal Companies, Service Providers,
Geolocation Data . .

risk Other financial institutions, Partners and Merchants
Operate and provide Services, provide Services,
Internet or communicate with you, manage and improve Services, PayPal and PayPal Companies, Service Providers, Other financial
network activity market our Services, send you locally relevant options, |institutions, Partners and Merchants, Authorities
comply with law
. . Authenticate your access to account, manage fraud and . .
Biometric . Service Providers
risk
Audio, electronic, | Provide Services, authenticate your access to an . . .
. o . . Service Providers, PayPal and PayPal Companies, Merchants and
visual, or similar Account, To manage and improve Services, manage .
. . . Partners, Authorities
infarmation frand and rick
|5. Do We Disclose Personal Information, and why?

We do not sell Personal Information to third parties for money or share your Personal Information for cross context behavioral advertising,
including any Sensitive Personal Information.

However, we will disclose your Personal Information with third parties to help us provide Services, protect our customers from risk and fraud,
market our products, and comply with legal obligations.

In addition, we may disclose Personal Information with:

e PayPal and PayPal Companies, including our brands such as Venmo to provide you with the Services and to manage our business or with PayPal
Honey to manage our Rewards program.

e Authorities, when accompanied by a subpoena or other legal documentation that requires PayPal or PayPal Companies to respond. Such
authorities include courts, governments, law enforcement, and regulators. We may also be required to provide other third parties information
about your use of our Services, for example to comply with card association rules, to investigate or enforce violations of our user agreement or
to prevent physical harm or illegal activity.

e Other financial institutions, to jointly offer a product, such as PayPal Credit, PayPal Savings, PayPal Cashback Mastercard and PayPal Extra
Mastercard.

¢ Card networks and payment processors, to facilitate payment processing or to add cards to your electronic wallet.

¢ Fraud prevention and identity verification agencies, for example to assist us in detecting activities suggestive of fraud.

¢ Credit reporting and debt collection agencies, for example to collect unpaid overdue debts through a third party such as a debt collection
agency.

e Service providers that operate at our direction and on our behalf to perform services we outsource to them, such as processing payments,
marketing, research, compliance, audits, corporate governance, communications, IT development, maintenance, hosting and support and
customer service operations.

e Other Users in accordance with your Account Settings. You may choose to display or make certain information available to other Users, such as
your profile photo, first and last name, username, or city in accordance with your Account Settings.
|' Personal v Business v  Enterprise v  Developer Help m

Your privacy comes

first

As a trusted global payments company, we don't just

protect your data, we respect it. That's why we’ve given

you meaningful choices to manage it. Learn more about

our Privacy Principles.

Read our Privacy Statement —

o Control your privacy - Manage emails &

Manage how people find you on PayPal, notifications
access you've shared with other sites Subscribe to or opt-out of emails and
and apps, and more. manage payment notifications.


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3. Identity opportunities tor next year
With this data at your fingertips, you can clearly see which strategies worked and which didn't. Now you
can plan to optimize your approach for next year.
If you exceeded your budget, for example, identify a few areas to cut excess spending. If a newly
engaged audience segment emerged, find ways to proactively engage them next time. If inventory ran
short during a busy weekend, make a note to order more supplies in advance.
Case in point: It all comes down to data. If you can access the right analytics from your e-commerce
platforms, you'll be well equipped to optimize for what's ahead.
Jump-start your holiday planning
Now you have the tools you need to prepare your strategies and make the most of this year’s holiday season.
Remember: The earlier you start streamlining, the more time you'll have to enjoy the festivities and drive those
coveted seasonal sales.
Need another helpful resource? Download our key holiday takeaways and keep them close throughout the
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checklist:
¢ Figure out what you need. From part-timers and over-timers to contractors, map out the
resources you'll need to keep business running smoothly without overworking your staff.
¢ Post job listings to fill gaps. Be specific and transparent about job responsibilities and
requirements. And use sites like Monster, Indeed, and UpWork to find the right talent.
¢ Make time for training. Prepare employees to handle increased customer traffic and busy
schedules.
¢ Consider incentives. Keep teams motivated with incentives, commissions, and rewards based on
sales fulfillment goals.
Track business performance and sales with useful metrics
Once the holidays are over and the decorations are tucked back into their boxes, you can use key metrics to
see how well your season went — and plan for the next.
Here's how.
1. Analyze data from this holiday season
You can learn a lot about your business by reviewing the data available on your sales channels. Start
by exploring your e-commerce platform and pulling your metrics from this season.
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September 28, 2022
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How to plan for — and thrive during — the busiest season of the year!
Hello, busy season! While others may be knitting sweaters and stocking up on hot chocolate, you're wrapped
up in preparing your business for the holiday rush. We know this time of year is among the most stressful. But
we're here to tell you that you don't have to go at it alone.
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Risk Management

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Learn from other Mitigating risk as a seller
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Demographics

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Job Category

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CAREERS / JOB CATEGORY
Engineering Product Management
As a software developer, architect, QA specialist or technical product As a product manager, you'll lead the process of defining new ideas for
manager, you'll have the opportunity to invent solutions that transform customers and leading teams across every function, through every
the way people shop and do business. stage of development.
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Design & User Experience Global Professional Services
Money is one of the most complex systems in the world. As a user Global Professional Services (GPS) delivers technical solutions,
experience practitioner, you will define experiences that make money experience design, integration, and post-live technical services driving
easy and safe to access and share. product adoption and quality servicing to our customers.
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Contacting Sales

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store experience so you can increase customer a win for your business and your customers.
satisfaction and loyalty.
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