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@ Reddit for Business Advertise Learn  Success Stories  Blog Get Started
Getting Started on Reddit
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key lingo so you can dive into any subreddit targeting, retargeting, measurement and
confidently. everything in-between.
|@ Reddit for Business Advertise Learn  Success Stories Blog
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@ Reddit for Business Advertise Learn  Success Stories  Blog
Part Two: The future of tech, according to Reddit
Many Reddit communities that were cutting edge of certain technologies over a decade ago
now act as a home for the mainstream discussions happening today. But what emerging tech
communities are likely to go mainstream in the future? Our “early advocates” gave us a good
idea. Since redditors have an established record for adopting products before they’ve gone
mainstream, we asked them to help us paint us a picture of what they think the future has in
store. We mined Reddit conversations for the most talked about tech innovations, and then
surveyed redditors to ask when they anticipated each innovation was likely to go mainstream.
The takeaway? The future is closer than it may seem. And controversial technologies like the
metaverse, drones, and biometrics-driven tech are here to stay.

WE ASKED REDDITORS WHEN THEY PREDICT
EMERGING TECHNOLOGIES WILL GO MAINSTREAM.
The result? The future is closer than you might expect.
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|@ Reddit for Business Advertise Learn  Success Stories  Blog
Among their planned purchases, redditors tend to over-index on self-optimization tech. For
example, they’re 58% more likely to prioritize their spend on fitness & sleep wearables (28.6% of
redditors) vs drones (18.1%). We see this also play out in our communities, where conversations
about tracking and optimizing health are attracting members in fast growing subreddits like:
% 46% 110%
+179% + () + °
growth YoY on r/digitalhealth growth YoY on r/longevity growth YoY on r/biohackers
This distinction matters given the amount Reddit users are anticipating to spend. In the year
ahead, redditors are 2x as likely to spend $3,000-$5,000 on emerging tech and gadgets
(compared to the average competitor platform user). They are also 30% more likely than
YouTube users and 20% more likely than Twitter users to spend over $5,000 in the year ahead.
Perhaps most interestingly, our research revealed that 60% of redditors say that they “are the
person in their friend group that’s always the one recommending new products or services to
others.” That’s the most likely out of the competitive set. When you consider that 70% of
redditors “enjoy trying and recommending new technologies and gadgets” (again a higher
percentage than competitors), you realize that redditors have an influence that extends beyond
the platform Rather than “earlv adopnters” a more ant term to describe redditors mav be “earlv
|@ Reddit for Business Advertise Learn  Success Stories  Blog
(] , [ [

But wait, there’s more! Lightning round #

Our research revealed so much more about what the future holds according to redditors, here

are some additional fast facts:
Redditors believe Reddit users predict we'll Gen Z redditors are
insect proteins will see robots in the office more excited for space
be mainstream by before we see them in tourism than other
2025 homes generations

Source: Reddit custom survey, U.S., New Tech Adoption, n=1000, A18-60, Aug 2022
SHARE () (@) (in) >
|@ Reddit for Business Advertise Learn  Success Stories Blog
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insight to new technologies ever activation at CES 2023 upvote in 2022
Our latest analysis of millions of Want to know the next “big thing” in This year’s Reddit Recap* showed us
conversations across hundreds of tech innovation? Or keep a finger on the that 2022 was another thriving year for
thousands of communities identifies the pulse of tomorrow’s trends? Look no community engagement. In the spirit of
technology themes redditors are excited further than Reddlit, a digital crystal ball reflection, we are also taking a look
about next. full of the communities and back at standout ad campaigns in 2022.
conversations
|Advertise Learn  Success Stories  Blog
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hotice of clairvovance and nrovides the obbortiinitv to aaze into the future throuah the lens of


Targeting

pageType: Marketing Marketing Marketing Marketing

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Advertise Learn  Success Stories  Blog
HOME / ADVERTISE / TARGETING
Reach new audiences on Reddit based on
people's interests, behaviors and
demographics.
|@ Reddit for Business Advertise Learn  Success Stories  Blog
ADVERTISE

Why Reddit Ads? Targeting

Ad Types Measurement & Reporting
|@ Reddit for Business Advertise Learn  Success Stories  Blog
Ready to get started?
Take the first step to find your audience on Reddit. Advertise on Reddit
@ Reddit for Business
User Agreement  Privacy Policy = Cookie Notice ~ Advertising Platform & Service Terms
© 2022 Reddit Inc. All right reserved. m
|@ Reddit for Business Advertise Learn  Success Stories  Blog
@ Community Targeting
Target people across Reddit based on the communities they
interact with. With 100K+ communities, there are relevant
options for every business.
@ Interest Targeting
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they're interested in, passionate about, and the places they’re most engaged. o Location Targeting
Ensure your ads show only in the regions you want.
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Re-engage with high intent audiences already familiar with
your business with Pixel Retargeting, Reddit Engagement
Retargeting and Customer Lists.


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Applying accessories

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Acuerdo de Usuario v Espafiol (ES) v
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e Siresides fuera del Espacio Econémico Europeo ("EEE"), del Reino Unido o de Suiza, puedes encontrar
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|@ reddit ABOUT CAREERS PRESS BRAND BLOG
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Reddit User Agr . . ..,
Effective September 12, 2021. Last R Portugués (BR)
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Reddit powers hundreds of thousands of di . ament and your
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|@ reddit

Acuerdo de Usuario de Reddit si vives fuera del EEE, Reino
Unido o Suiza, incluyendo si vives en los Estados Unidos
iHola, redditors y gentes de Internet! Este Acuerdo de Usuario de Reddit ("Términos") se aplica a tu acceso y
uso de los sitios web, aplicaciones méviles, widgets, API, correos electrénicos y otros productos y servicios en
linea (denominados conjuntamente los "Servicios") proporcionados por Reddit, Inc. ("Reddit", "nosotros",
"nuestro" o anélogo).
Recuerda que Reddit ha sido creado para divertirse y estd destinado a ser un lugar de entretenimiento, pero
aun asi, necesitamos algunas reglas basicas. Al acceder a nuestros Servicios o utilizarlos, aceptas estar sujeto a
los presentes Términos. En caso de no aceptarlos, puede que no tengas acceso o no puedas usar nuestros
Servicios.
1. Tu acceso a los Servicios
Los menores de 13 afios no pueden usar los Servicios ni acceder a ellos. Algunos de nuestros Servicios
adicionales pueden requerir que seas mayor de 13 afios para usarlos, asi que lee detenidamente todos los
avisos y los Términos Adicionales cuando accedas a los Servicios.
Al utilizar los Servicios, declaras que:

¢ Tienes al menos 13 afios y superas la edad minima requerida por las leyes de tu pais de residencia para

acceder a los Servicios y utilizarlos;
® Puedes establecer un contrato vinculante con Reddit o, si eres mayor de 13 afios pero menor de la
mayoria de edad en tu jurisdiccidn, tu tutor legal ha revisado y esta de acuerdo con estos Términos;

¢ No recae sobre ti prohibicién alguna de usar los Servicios segun las leyes aplicables; y

* No has sido suspendido o eliminado permanentemente de los Servicios.
Si aceptas estos Términos en nombre de otra entidad legal, incluida una entidad comercial o gubernamental,
declaras que tienes plena autoridad legal para vincular a dicha entidad a estos Términos.
2. Privacidad
La Politica de Privacidad de Reddit explica cémo y por qué recopilamos, usamos y compartimos informacién
sobre ti cuando accedes a nuestros Servicios o los usas. Al usar los Servicios, aceptas que recopilemos y
usemos esta informacidn tal y como se establece en la Politica de Privacidad.
3. Tu uso de los Servicios
|@ reddit ABOUT CAREERS PRESS BRAND BLOG
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Reddit User Agreement
Effective September 12, 2021. Last Revised August 12,2021
Reddit powers hundreds of thousands of distinct online communities. This User Agreement and your
conduct make that possible.

e If you live outside the European Economic Area (“EEA”), the United Kingdom, or Switzerland, your terms

are here.

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Content Policy

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Reddit Content Policy
Reddit is a vast network of communities that are created, run, and populated by you, the Reddit users.
Through these communities, you can post, comment, vote, discuss, learn, debate, support, and connect with
people who share your interests, and we encourage you to find—or even create—your home on Reddit.
While not every community may be for you (and you may find some unrelatable or even offensive), no
community should be used as a weapon. Communities should create a sense of belonging for their members,
not try to diminish it for others. Likewise, everyone on Reddit should have an expectation of privacy and safety,
so please respect the privacy and safety of others.
Every community on Reddit is defined by its users. Some of these users help manage the community as
moderators. The culture of each community is shaped explicitly, by the community rules enforced by
moderators, and implicitly, by the upvotes, downvotes, and discussions of its community members. Please
abide by the rules of communities in which you participate and do not interfere with those in which you are not
amember.
Below the rules governing each community are the platform-wide rules that apply to everyone on Reddit.
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|@ reddit
Rule 4
Rules 4 Do not post or encourage the posting of sexual or suggestive content involving minors.
Enforcement
Rule 5
You don’t have to use your real name to use Reddit, but don’t impersonate an individual or an entity in a
misleading or deceptive manner.
Rule 6
Ensure people have predictable experiences on Reddit by properly labeling content and communities,
particularly content that is graphic, sexually-explicit, or offensive.
Rule 7
Keep it legal, and avoid posting illegal content or soliciting or facilitating illegal or prohibited transactions.
Rule 8
Don’t break the site or do anything that interferes with normal use of Reddit.
Enforcement
We have a variety of ways of enforcing our rules, including, but not limited to
e Asking you nicely to knock it off
e Asking you less nicely
e Temporary or permanent suspension of accounts
e Removal of privileges from, or adding restrictions to, accounts
e Adding restrictions to Reddit communities, such as adding NSFW tags or Quarantining
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|reddit ABOUT CAREERS PRESS BRAND BLOG
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Help (Reddit Ads)

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|@ redditads
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us to scale while staying authentic.”
Register > Chanie Hyde
BugHerd
By clicking “Register” you agree to Intercom’s Terms of Service and .
Privacy Policy.
|Putting everything together...
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Password
Phone Number Optional
% +1 v Your phone number < =Wl “Ithink what's great about Intercom is that every
./ message feels immediate and personal, allowing
us to scale while staying authentic.”
Register > Chanie Hyde
BugHerd
By clicking “Register” you agree to Intercom’s Terms of Service and .
Privacy Policy.
|Welcome to Intercom
Make the most out of Intercom by personalizing your
experience to your role.
What's your experience with setting up a customer
support solution?
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What do you primarily use Intercom for?
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What department are you in?
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What describes your current role the best?
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Note: We'll use this information to improve your product and
messaging experience. We'll never share this information.
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Mﬂ Start free trial 1. Create account 2. Build your subscription 3. Start subscription @ English (US) v Si;ainy using intercom
G Regist th G e > STARTER
egister wi oogle .
14 day free trial
SEATS
. OF, FEQISEEr With YOUF @M@l e 2 seats
INBOUND
Full name Unlimited conversations
- OUTBOUND
First name and last name 1,000 people reached/mo @
Company name Company size
Your company or app hame Select company size - Due today $0
Work email
All prices USD. Your total may also include usage
you@yourcompany.com charges and taxes, if applicable.
Password
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Phone Number Optional
% +1 v  Your phone number i~ “I think what's great about Intercom is that every
./ message feels immediate and personal, allowing
us to scale while staying authentic.”
Register > Chanie Hyde
BugHerd
By clicking “Register” you agree to Intercom’s Terms of Service and .
Privacy Policy.