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pageType: Marketing Marketing Marketing Marketing Marketing Marketing

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[ Goals Products For Creators Inspiration Help Login Create an Ad )
- - - -
See how other advertisers are inspiring
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action.
Get the inside scoop on how businesses around the world use Instagram
ads to get real business results—from brand awareness to increased sales.
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ads to get real business results—from brand awareness to increased sales.
Industry Goal v Product v Region v Business Size v
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|‘Imtagmm Goals Products For Creators Inspiration Help Login
campaign, compared to all usual campaigns combined
¢ 12% higher return on ad spend for Advantage+ shopping
campaign, compared to all usual campaigns combined
“We are all in on Advantage+ shopping campaigns. After rounds of
testing, it has unlocked new levels of scale and efficiency and set
the foundation for additional complementary tactics.”
ERIC MEAR, FOUNDER & CEO, BYLT BASICS
< Prev case study Next case study >
Other services
Getting started Resources Help Terms Facebook
Advertising News Jobs Messenaer
|-
:'] ‘Imtagmm Goals Products For Creators Inspiration Help Login Create an Ad
_—
The apparel brand tested one Advantage+ shopping campaign
against all its usual campaigns, splitting its full.budget 50/50, and
saw a 12% lower cost per purchase from the Advantage+ shopping
campaign.
View @byltbasics
BYLT
PREMIUM BASICS
- -
Elevated, highly versatile apparel
Founded in 2016 by Eric Mear, BYLT Basics is a privately held, direct-to-consumer apparel company
that sells elevated basics for men, women and children. BYLT’s products are designed to be high
|‘lwstugfxam Goals Products For Creators Inspiration Help Login
typically selected different bid strategies, attribution settings
and ad formats for each of its campaigns, depending on the
audience it wanted to reach. This manual process was time

10:45 all T (-
consuming and led to a fragmented account structure that the
qmﬂ"ﬂm v O ® team wanted to streamline.
BT ‘S’g("'::rsei:s Advantage+ shopping campaigns offered a potential solution
to the brand’s challenges because they use machine learning
B:”-T to automatically optimize multiple campaign components—
EVERYDAY PANT 2.0 including targeting, creative, placements and budget—to find
UG TS et the best opportunities to boost conversions. With Advantage+
shopping campaigns, advertisers can combine audiences for a
given market into a single campaign structure, thereby
N simplifying campaign creation and creative management by
‘, requiring fewer inputs, while minimizing audience overlap.
““12 The team tested this new campaign methodology by setting up
'3 an A/B test in which an Advantage+ shopping campaign ran in
one cell while multiple, manually-set-up campaigns ran in
t another. By isolating the automated and manual campaigns in
this way, BYLT was able to assess the performance gap
5 ; & between the two approaches.
Breathable Lightweight Ultra Soft
° The testing parameters were as follows:
o Cell 1: Its usual campaign setup with six campaigns
OO v N delivering ads to US adults aged 18-65+ with re-
engagement targeting to recent purchasers and website
visitors
ﬁ Q @ @ @ e Cell 2: Advantage+ shopping campaign with no budget cap
_— The team used the same set of photo and video ads across
both cells. The ads highlighted customer reviews, creator
endorsements and a range of content demonstrating product
atialitvy and vercatilitvy BRv not settina a biidaet can in Cell 2 the
|‘Imtagnam Goals Products For Creators Inspiration Help Login
Elevated, highly versatile apparel
12% 12%
“We are confident that Advantage+ shopping campaigns have set a
new bar for campaign performance and automation compared to
our business-as-usual campaigns after partnering closely with
Meta’s Marketing Science team to complete scientific testing of
the solution at real-world levels of scale. Advantage+ shopping
campaigns will serve as the foundation of our future growth
strategy, and we’ve already begun doubling-down on this solution.”


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Creators Create  Grow  EarnMoney  Stay Safe  CreatorLab  Blog FAQ

EARN MORE
Make money by doing what you do
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there are tons of ways to get creative (and get paid).

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EXPRESS YOURSELF BUILD COMMUNITY GROW LONG-TERM
Finding your “Why” Nuturing your community Going full-time
Defining your voice Collaborating with others Mythbusting the algorithm
Building a content strategy Managing social pressure Mixing creativity and money
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BUILD YOUR PERSONAL BRAND
There are so many new ways to express yourself on Instagram
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