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Pinterest Predicts

appName: Pinterest

appCategory: Lifestyle

appTagline: Home, fashion, lifestyle ideas

companyHqRegion: US & Canada

companyStage: Public & Mature

platform: web

pageType: Marketing

hotspotType: Click

hotspotType: Scroll Vertically

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pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing

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On Pinterest, people feel safe to explore new ideas and try new things. They’re looking

for inspiration—and they’re looking for you. To get started, you’ll need a Pinterest
business account. It’s free to sign up and you’ll get access to special content formats,
custom analytics and more.
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Before you see it everywhere, see it here.

People use Pinterest to plan for the future. This means
that we know what’s next. In fact, 8 out of 10 of our
predictions for 2021 came true.! This isn't another year-
end trend report. This is a not-yet-trending report—a
window into the future, from the place where people go
to planit.? Let's look forward to 2022.

This is Pinterest Predicts.

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Pickup

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Promotions

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supplies last. Limit one per person. All
deliveries subject to availability. Must have or
create a valid DoorDash account with a valid
form of accepted payment on file. Qualifying
orders containing alcohol will be charged a
$0.01 Delivery Fee. No cash value. Non-
transferable. See full terms and conditions at
dasherhelp.doordash.com/ offer-terms-
conditions.
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Press release detail

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pageType: Marketing Marketing Marketing

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@ Pinterest Investor overview Press releases Events and presentations Financial results Governance Investor resources
Pinterest uses and intends to continue to use its Investor Relations website as a means of disclosing material nonpublic information and for
complying with its disclosure obligations under Regulation FD. Accordingly, investors should monitor the company’s Investor Relations website, in
addition to following the company’s press releases, SEC filings, public conference calls, presentations and webcasts.

About Pinterest

Pinterest is the daily visual inspiration platform people around the world use to shop products personalized to their taste, find ideas to do offline and
discover the most inspiring creators. People have saved more than 360 billion Pins across arange of interests from building a home office to
cooking a new recipe and planning a vacation. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 400 million monthly
active users worldwide. Available oniOS and Android, and at pinterest.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220823005687/en/

Press

David Kellis

press@pinterest.com

Investor Relations

Neil Doshi

ir@pinterest.com

Source: Pinterest, Inc.

@ Pinterest About us Our policies
|Investor overview Press releases Events and presentations Financial results Governance Investor resources
Pinterest to Participate in the Goldman Sachs Communacopia + Technology Conference
SAN FRANCISCO--(BUSINESS WIRE)-- Pinterest, Inc. (NYSE: PINS) announced today that Bill Ready, CEO and Todd Morgenfeld, CFO and Head
of Business Operations, will participate in the Goldman Sachs Communacopia + Technology Conference on September 14,2022 at 3:45 pm PT
(6:45pmET).
Alive webcast and replay of the presentation will be publicly available on Pinterest’s Investor Relations website at investor.pinterestinc.com.
Disclosure Information
Pinterest uses and intends to continue to use its Investor Relations website as a means of disclosing material nonpublic information and for
complying with its disclosure obligations under Regulation FD. Accordingly, investors should monitor the company’s Investor Relations website, in
addition to following the company’s press releases, SEC filings, public conference calls, presentations and webcasts.
|Investor overview Press releases Events and presentations Financial results Governance Investor resources
Select Year:
08/23/2022
Pinterest to Participate in the Goldman Sachs Communacopia + Technology Conference
08/01/2022
Pinterest Announces Second Quarter 2022 Results
07/18/2022
Pinterest to Announce Second Quarter 2022 Results


The Pinterest audience

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|@ Business Why Pinterest? Create content  Advertise Insights Resources m
Your audience is here
433 million people use Pinterest every month to find ideas and inspire their next purchase.! If
Pinterest was a country, it would surpass the United States as the third largest in the world.
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To find inspiration for her aphasia recovery,
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Pinterest and Tastemade Pinterest inspires you to be Pinterest launches Creator Pinterest UK and Irene
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From rental-friendly ideas to upcycled candles, Luisa Ehlg6tz shares home inspo that goes
beyond seen-it-before décor. This interior designer follows her one passion: filling a home with
handcrafted details. Follow Luisa for ideas that feel fresh, not overplayed.
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Round pool decking ideas +170%
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Curve appeal in Germany
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Gebogenes Sofa Bent sofa
Glaskugel Lampe Glass ball lamp
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If you're a home brand... If you're a travel brand... If you're a beauty brand...

Dive into this twisty trend. Using video ad Accentuate the curves in your hotel lobby Provide people with make-up video ad

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their homes with curved sofas or rounded add a more subtle touch to individual hotel look. Think half-moon eyeshadow, wavy lip

bedside tables. rooms with arched mirrors, sculptures and liner or rounded rouge.
wall art.
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Using Ads Manager

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@ Business Why Pinterest?  Create content  Advertise Insights Resources m
Specify your spend and schedule
Control how much you'll pay per ad, how often your ads show up and how long people will see
them. You can spend a specific amount of your budget each day, or spread your spend over the
campaign’s lifetime.
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Optimise and delive
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campaigns and get the most out of your budget. As you navigate through these final decisions,
Ads Manager includes tips to help you to choose the best fit for your campaign.
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People come to Pinterest to plan for all of life’s moments. Your targeting settings make sure
that you're showing specific, relevant and timely content to the people who are most likely to
be interested in it.
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budget. Manager to focus on finding people with similar

behaviours to your existing customer base, which can

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For every campaign, you'll need to pick a single marketing objective. Your objective is why
you're here: the results you want to see from your campaign. The objective you pick within Ads
Manager affects settings such as targeting, bidding and available ad formats.

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How to use Pinterest Ads Manage
Ads Manager is where you create, manage and report on your Pinterest campaigns. Think of it
as your Pinterest advertising hub: a one-stop shop to set up campaigns, track results and
improve your performance over time.
|@ Business Why Pinterest?  Create content  Advertise Insights Resources @
Your options —
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Pinterest Ads
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consumer journey. After your first campaign, consider these creative best practices as you plan your next

how trying new objectives can help you to reach even campaign.

more Pinners.
|@ Business Why Pinterest?  Create content  Advertise Insights  Resources @
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Look for the opportunity to use automatic bidding. In Keep an eye on Pinterest Analytics so that you know
tests, advertisers using automatic bidding got 35% what's performing well and where you can improve.
more clicks for the same budget.!
|@ Business Why Pinterest?  Create content  Advertise Insights Resources @
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Remember, Pinners are planners. They’re looking to find Just input how much you're willing to spend on your

early inspiration for seasonal and life moments. Get to campaign and our tools will allocate the budget across

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accordingly.
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Privacy Policy

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Table of contents
You can use this table of contents to move through our privacy
policy and find what you need. Click on a link for a specific
section and you'll jump straight to it.
Summary of changes
Thank you for using Pinterest!
We collect information in a few different ways
What we do with the info we collect
Transferring your information
Choices you have about your info
How and when we share information
How long we keep your information for
Our policy on children’s information
Your options
Residents of the EEA
California residents
How we make changes to this policy
Contact us
|@ Policy Sign up
Terms ‘ Community Merchant Advertising Developers Copyright Trademark
Privacy Policy
You can use this table of contents to move through our privacy
policy and find what you need. Click on a link for a specific
section and you'll jump straight to it.
|@ Policy Sign up
summar Of Chan es We added more details about data we collect and how it's used,
y g along with a new way to control whether it is used to report on
ad performance.
We added new information for our California residents.
Thank ou for usin Our mission is to bring everyone the inspiration to create a life
y g they love. To do that, we show you personalised content and ads
H we think you'll be interested in based on information we collect
Pinterest! e intere rmation |
from you and third parties. We only use that information where
we have a proper legal basis for doing so.
We wrote this policy to help you understand what information we
collect, how we use it and what choices you have about it. As
we're an Internet company, some of the concepts below are a
little technical, but we've tried our best to explain things in a
simple and clear way. We welcome your questions and
comments on this policy.
Visit our Privacy and Data settings articlez if you want a quick
explanation of your choices about data.
|@ Policy Sign up
The CCPA requires us to disclose certain metrics about the
various requests we get, such as how many specific requests we
received from California residents in the last calendar year. See
our CCPA Metrics Disclosure.

How we make Chan es We may change this policy from time to time. If we do, we'll post

g any changes on this page. If you continue to use Pinterest after
to this policy the changes come into effect, you agree to the new policy. If the
changes are significant, we may provide a more prominent
notice or get your consent, as required by law.

Contact us The best way to get in touch with us or to exercise your options
described above is through the Help Centre. If you live in the
United States, Pinterest, Inc. is responsible for your information.
You can contact Pinterest Inc. at 651 Brannan Street, San
Francisco, CA 94107, USA.

Effective date 2 September 2020
Last updated 1 July 2021
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Making Pins: Tricks and Tips

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Create and edit Pins right from our app or desktop site. You
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for new images in the feed.
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Pinterest for creators
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Earning money
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Gallery

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VersaFeed GoDataFeed
|@ Business Why Pinterest?  Create content  Advertise Insights  Resources @
What they offer
VersaFeed provides every client with full-service, enterprise-level feed creation
and management. Their team completely manages every part of the process,
so you won't need to learn to use any new tools. You can count on your
VersaFeed team to help with feed onboarding, creation, optimisation and
deployment.
|@ Business Why Pinterest?  Create content  Advertise Insights  Resources @
Partner details
Speciality Feed management
Pricing model Monthly fee
Service model Managed service
Market availability Argentina
Brazil
Canada
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PinFlex

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And there's more... 90-Day Work-From-Anywhere!

Pinployees can also participate in 90-Day Work-From-Anywhere! This benefit allows eligible full-time employees to spend up to three months working
outside of their country of employment over a rolling 12-month period. Our employees told us that the most inspired and impactful work is completed from
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@ Business Why Pinterest?  Create content  Advertise Insights Resources @
Who they are: Aesthetic Seekers are all about self-expression and
creativity. Sure, many of them are women but 2 in 10 are men—and
they’re all on the hunt to find what authentically represents them, from
fashion and beauty to art and design. Aesthetic Seekers are not only
leaned-in, they’re also doers, with 8 in 10 taking some form of action
after discovering ideas on Pinterest. These Gen Zers are open-minded
and explorative, even if that means stepping outside their comfort
zone.

Get to know the
Aesthetic Seekers
Discover why these Gen Zers come to Pinterest to find inspiration
for what to do, make and buy next.
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“As I've grown up and matured, my fashion

sense has evolved. I've relied on inspiration
and creative designs from Pinterest.”
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Footnotes +
Inspiration Nation Inspiration Nation Inspiration Nation

: L The Conscious Go-
The Design Mavens  The Digital Doers
getters
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Inspiration Nation
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What they're interested in
“As I've grown up and matured, my fashion
sense has evolved. I've relied on inspiration
and creative designs from Pinterest.”
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Why they're here
1. 2. 3.
To develop their style To build their confidence For positive productivity
They see Pinterest as a place of The diverse range of styles they They use Pinterest to channel their
genuine inspiration and creativity find inspires them to try, to explorative energy into
that helps them to develop their reinvent or to love something new, productivity, instead of endlessly
own style by bringing new ideas from nail art to outfit ideas. doom-scrolling on social media.
into their ether.
2 . 3 8 . 1 O
feel that Pinterest is a place for take some form of post-platform
discovery action after using Pinterest
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Tips for marketers
As Aesthetic Seekers embrace their authentic selves, brands need to
follow suit. Are you a fashion brand or in the travel industry? Aesthetic
Seekers are highly interested in ideas related to your sector. To engage
this group, opt for content that’s relevant, relatable and down-to-
earth. Ads that show a brand’s human side are most memorable and
video reigns supreme. Help Aesthetic Seekers manifest the best
version of themselves with personalised recommendations.
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@® 8in 10 female @ 44% aged 18-24 ® 27% aged 35-54
® 2in 10 male @ 26% aged 25-34 . @® 3% aged 55+


Best practices

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PTEIRRE T
Standard Pins
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X pixels). Other ratios may cause your Pin to truncate, or may
negatively impact performance.
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Start strong and make it actionable
Lead with a clear hook within the first few seconds to capture !
people’s attention. 1‘
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Show, don't tell +
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'%\ What'’s an Idea Pin?
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Pinterest for creators
Making Pins: Tricks and Tips
Earning money
Best Practices
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business account. It’s free to sign up and you'll get access to special content formats,
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