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= Guide = Talk = Tips
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g), Holly Whitaker
' @ Aug 11 ® 45 D2 ~ [
Hi friend! Before we get into this weeks newsletter, a few updates. (1) I've updated the About
page and added a little mission listicle about how recovery is The Answer; (2) starting this
week, the essay portion of the newsletter will be free, the link section (“Ten Things Right Now”)
will be for paid subscribers only. If you love this newsletter, get something out of it, read it
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Also: I have three copies of the Speaking Broadly zine (where a v. short essay of mine is
published) to give away, the first three folks to enter their name here will get one.
The worst horse
[Note: This week’s essay was difficult to write. If you're looking for something better
here’s something from a few weeks ago I ended up not publishing until today.]
|#24 The worst horse

g), Holly Whitaker
' & Aug 11 © a4 D2 » [
Hi friend! Before we get into this weeks newsletter, a few updates. (1) I've updated the About
page and added a little mission listicle about how recovery is The Answer; (2) starting this
week, the essay portion of the newsletter will be free, the link section (“Ten Things Right Now”)
will be for paid subscribers only. If you love this newsletter, get something out of it, read it
weekly, and have the means, please consider becoming a paid subscriber. If you cannot afford
a subscription, please respond to this email and let me know you can’t afford it, want full
access (no further explanation needed). If you want to donate a subscription, you can do that,
too. 5% of all subscription dollars go to Drug Policy Alliance, an organization dedicated to
ending the war on drugs.
Also: I have three copies of the Speaking Broadly zine (where a v. short essay of mine is
published) to give away, the first three folks to enter their name here will get one.
The worst horse
[Note: This week’s essay was difficult to write. If you’re looking for something better
here’s something from a few weeks ago I ended up not publishing until today.]


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Filtering subscribers

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O ' jane2.mobbin.test@gmail.com Free August 15th, 2022 $0.00
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Searching for a publication

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@ This Week in Georgetown °
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The latest community news, business updates and events happening in Georgetown. Texas!
Newsletters are published weekly.
[\ Library
LAUNCHED A YEAR AGO
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welcome to hellokoo+
LAUNCHED 5 MONTHS AGO
YELLO °
By D. Hunter Schwarz
The visual trends, art, and design defining the look of politics, delivered twice a week. You'll never
look at politics the same way again.
HUNDREDS OF PAID SUBSCRIBERS
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By Maddy Marquardt
free trail guides, slow travel, the outdoors 4 currently sea kayaking the British Columbia Coast, come
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LAUNCHED A YEAR AGO
< Hello Ruby °
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A newsletter about education, play, computer science, culture and childhood.
LAUNCHED 2 YEARS AGO
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£ 7 cnills °
“ By Lauren Wolfe
Fearless reporting, a behind-the-curtains look at how journalism is made—and an unabashed point of
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Laura McLaws Helms is a fashion and cultural historian, researcher and writer based in New York
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Holly Whitaker’s weekly newsletter takes self-care as a baseline and recovery as a way of living, with a
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8‘ A Millennial's Guide to Saving the World
Y B By Anya Kaats
Tired of being stereotyped as lazy, triggered and entitled, Anya Kaats started a podcast and
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% By Adam Mastroianni
Adam Mastroianni has three rules: 1) Find what's true and make it useful. 2) Publish every other
Tuesday. 3) All photo credits go to his dad: a 1980s photographer in rural northern Ohio.
LAUNCHED 7 MONTHS AGO


View a resource collection

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= Christopher Curtis on launching an investigative journalism newsletter >
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= Guide
Podcasting on Substack
How to distribute episodes through Substack (and all the major podcast apps).
= How to publish podcasts on Substack > = How to bring more audio into your Substack >
|i Resources v Writers v Readers v Q' Search Substack... Sign in
Start by setting goals Elevate your publication using design
. Readers’ impressions of your publication aren't just about your writing. They also respond to the
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overall look and feel of your Substack site, posts, and social media presence. Effective, evocative
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growth feels slow at first, over time, the growth will compound into a self-propelling momentum.
|i Resources v Writers v Readers v Q' Search Substack... Sign in
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Grow a paid readership
Not every writer makes six figures overnight; some of the most successful writers on Substack
took months to get to where they are today. The good news about subscription businesses is that
recurring revenue is more steady and predictable than selling one-off content, like a book or an
article.
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wavs to keep arowina. We tend to see 5-10% of free subscribers convert to pavina subscriptions
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Grow a paid readership = Understand your numbers >
@ = A guide to your subscriber dashboard >
= Getting comfortable asking for money >
|i Resources v Writers v Readers v Q' Search Substack... Sign in
= Guide
Start by setting goals
Grow your free list
Develop a publication strategy
The key to growth is writing and promoting your work regularly and consistently. It's hard to
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growth feels slow at first, over time, the growth will compound into a self-propelling momentum.
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Prepare for a successful launch
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efforts that drive a wave of excitement, attention, and subscriptions to your work.
|i Resources v Writers v Readers v Q' Search Substack... Sign in
ﬂ Start by setting goals Start by setting goals
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Prepare for a successful launch
Grow a paid readership = Understand your numbers >
@ = A guide to your subscriber dashboard >
= Getting comfortable asking for money >
Goal-setting guide = How Edwin Dorsey grew The Bear Cave >
= Guide
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Subscribers don't pay for a single post or piece of information. Rather, they will pay for ongoing
access to a writer — their unique worldview, expertise, and style.
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|i Resources v Writers v Readers v Q' Search Substack... Sign in
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Start by setting goals Subscribers don't pay for a single post or piece of information. Rather, they will pay for ongoing
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design elements can level up how you visually communicate your publication’s value.
|i Resources v Writers v Readers v Q' Search Substack... Sign in
Grow a paid readership
Start by setting goals Not every writer makes six figures overnight; some of the most successful writers on Substack
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Grow your free list . . . o
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ﬂ Grow a paid readership
— A growth masterclass with Judd Legum of N
~  Popular Information
— How Walt Hickey of Numlock News N
~  expanded to multiple newsletters
Guide to growing your paid
subscribers
= Guide


Logging out

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Editing subscriber list

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O ' jane2.mobbin.test@gmail.com Free August 15th, 2022 $0.00 0
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The Joys of a Trashy Fashion Novel
LAURA MCLAWS HELMS JUN23 Q6 O o [
She-Devil, Martin Parr & Vengeance
A quasi-recommendations letter
& LAURAMCLAWSHELMS JUN10 Q1 O 2 N
Michaele Vollbracht's New Ambience in Advertising
Bloomingdale's, 1975-76
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L j‘I;?j ‘ 2 “I ol q« ‘ through the early 1950s (one, two and three), I'm going to
4 ‘;'.“I II‘;., ’7%, ‘@5 oo / TR | i?if" change tack a bit here. This is my last article on Revlon for
ey p ¢ | - R
PR i =9 O o = I 3 the moment—I will likely revisit it in the future, but I...
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N S 5 #19 A bird flies into a window
: ‘__’ \ :l 2 g‘-‘%’?,‘_. A shi**y essay with a potentially good point
o L. & N0 Q31 D20 2 Q1
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4 #3 Persecution
= A Friday newsletter that keeps coming on Saturday?
HOLLY WHITAKER JAN16 Q130 D20 & [
Recovering Roundup
Week of January 17, 2022
& HOLLY WHITAKER JAN18 Q35 D53 2 [
#6 The Long Game of Boundaries
A Saturday Newsletter that sometimes conjures An Extreme Weather Event
to send itself on Sunday
HOLLY WHITAKER FEB7 Q85 D20 o [
See all>
© 2022 Holly Whitaker - Privacy - Terms - Collection notice
= Publish on Substack .' Get the app
Substack is the home for great writing
|Home  Archive  About
[ e
ﬁ — Most popular
#4 When everything that mattered stops
; a mattering.
e e e & O3 D2 0
x i T R = #14 Your new life
a Q205 O N
#24 The worst horse
#24 The worst horse
Hi friend! Before we get into this weeks 8 Qa D2 Q
newsletter, a few updates. (1) I've updated the
About page and added a little mission listicle
abput how recovery is Th.e Answer; (2) starting #2 Any press
this week, the essay portion of the newsletter o o 0
. . . . 163 16
will be free, the link section (“Ten Things o o o
Right... Thread #2: What was your tipping point?
& aven Qar D22 [ What helped you finally get sober and stay that way? Or: What hel keep trying to get
at helped you fina ylge o) er ah "s ay that way? Or: What helps you keep trying to ge #23 Q: Can you moderate alcohol?
sober when there hasn't been a "click" moment?
& Aug1z Qa8 D15 [Q ©se De1 [
e ' f’”’i‘vf L : . . S O Thread #1: What are some self-help
TES ARG HE O #22 Getting serious, tornadoes, etc. B : - themes/mantrasfideas that were harmful to
= PRy g e ] , . Py you?
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mmen ; o T weeks in Los Angeles and an actual tornado hit my P e R L s : Ose D254 []
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heard this one already. Right when I'd gotten my = ""i :‘fiﬁ =
Y desk set up exactly so; right as I'd started pasting ““;5&\ See all popular >
#23 Q: Can you moderate alcohol? the index cards to the... Foman AR S e T e
|push, thanks for this. I'm saddle sore...
Q 2 Reply Collapse <
1reply by Holly Whitaker
20 more comments...
Top New  Community Q
N o y #4 When everything that mattered stops mattering.
™ W This week | turned 43, a full decade between the age | was when | first
started to try and get sober. The weekend | turned 33—the “Jesus Year” as
some...
& HOLLY WHITAKER JAN23 Q53 D25 & [
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|Also: I have three copies of the Speaking Broadly zine (where a v. short essay of mine is

published) to give away, the first three folks to enter their name here will get one.

The worst horse

[Note: This week’s essay was difficult to write. If you're looking for something better

here’s something from a few weeks ago I ended up not publishing until today.]

From Zen Mind, Beginner’s Mind', Shunryu Suzuki talks about four kinds of horses

(people):
It is said that there are four kinds of horses: excellent ones, good ones, poor ones,
and bad ones. The best horse will run slow and fast, right and left, at the driver’s
will, before it sees the shadow of the whip; the second best will run as well as the
first one does, just before the whip reaches its skin; the third one will run when it
feels pain on its body; the fourth will run after the pain penetrates to the marrow of
its bones. You can imagine how difficult it is for the fourth one to learn how to run!

His basic point is that excellent horses (people) aren’t better or worse than bad horses

(people); but notes the worst horse might find more meaning in their practice or life,

or even develop more because of their struggle.

Pema Chdodron talks about the worst horse in a few places, and most notably in her

book The Wisdom of No Escape®, points out that all the venerated teachers of the Karma

Kagyt lineage of Tibetan Buddhism (the lineage in which she is trained) were worst

horses; real disasters; people who “blew it time and time again.” Tilopa was a

mandman, Milarepa was a murderer, Naropa was overly intellectual and stubborn,

Marpa flew into rages and beat people, and Gampopa was arrogant. If you aren’t
|Abbey is named). Because everything was easy for him, Gampopa was arrogant..We could all
take heart. These are the wise ones who sit in front of us, to whom we prostrate when we do
prostrations. We can prostrate to them as an example of our own wisdom mind of
enlightened beings, but perhaps it’s also good to prostrate to them as confused, mixed-up
people with a lot of neurosis, just like ourselves. They are good examples of people who
never gave up on themselves and who were not afraid of themselves, who therefore found
their own genuine quality and their own true nature.”
U —¥ ! Y
OOEB - ou om s &
22 Comments
O Joe Martin  Aug 11 ® Liked by Holly Whitaker
You are the best worst horse. You helped get me on the road to recovery. | will never forget that
Q 3 Reply Collapse e
1reply by Holly Whitaker
O Lis Aug11 @ Liked by Holly Whitaker
Am on this bad horse path for years just never knew to give it a title. Holly's writing gives me a
push, thanks for this. I'm saddle sore...
Q 2 Reply Collapse <
1reply by Holly Whitaker
|worst horse that [ am, it can feel like such a disadvantage. It is not.

Ten Things Right Now

An update to my Writing Music playlist, a fake pink drink I actually like, what tf is
spiral dynamics, a notably lacking outpouring of support for Anne Heche, meditation
resources for days, complicated book recommendations.

1. “All the richness, all that fecundity, all that beautiful miracle of life, it happens
because we live in cycles, not perpetuity.” adrienne maree brown on On Being
was the best podcast I've heard all year.

2. Laura McKowen'’s second book is available for pre-order! Get it get it.

3.In 2018 I made a playlist to listen to while writing called Writing Music which I
have a lot of hubris about because 1688 people liked it. I've created an updated
version, Writing Music vol.2.

4.1love Alex Olhonsky’s newsletter, Deep Fix. This roundup he published is filled
with good stuff, and got me thinking about spiral dynamics again (see next
point). Alex is also working on the Natura Care Program, a three-month
program that integrate entheogenic plant medicine ceremonies, a social model
for recovery with peer support, nature immersion, and instruction in
contemplative practice. This is an offering in collaboration between Recovery
Nexus, a non-profit recovery organization, and Circle of Sacred Nature Church.
This long-form essay on the use of Ayahuasca in healing from addiction is also a
great resource. As someone who has tried and not benefitted from psychedelics
(not my path), a reminder that I don’t think they are some kind of panacea, but
another option that may work for some. I also am continuing to read on how use
of certain nsvchedelics anpronriation white-washine and clinicalization of
|#24 The worst horse

g), Holly Whitaker
' & Aug 11 © a4 D2 » [
Hi friend! Before we get into this weeks newsletter, a few updates. (1) I've updated the About
page and added a little mission listicle about how recovery is The Answer; (2) starting this
week, the essay portion of the newsletter will be free, the link section (“Ten Things Right Now”)
will be for paid subscribers only. If you love this newsletter, get something out of it, read it
weekly, and have the means, please consider becoming a paid subscriber. If you cannot afford
a subscription, please respond to this email and let me know you can’t afford it, want full
access (no further explanation needed). If you want to donate a subscription, you can do that,
too. 5% of all subscription dollars go to Drug Policy Alliance, an organization dedicated to
ending the war on drugs.
Also: I have three copies of the Speaking Broadly zine (where a v. short essay of mine is
published) to give away, the first three folks to enter their name here will get one.
The worst horse
[Note: This week’s essay was difficult to write. If you’re looking for something better
here’s something from a few weeks ago I ended up not publishing until today.]


Go paid

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£ ' #24 The worst horse
& Holly Whitaker Aug11 Q44 [ (D23
Hi friend! Before we get into this weeks newsletter, a few updates. (1) I've updated the About page
and added a little mission listicle about how recovery is The Answer; (2) starting this week, the
essay portion of the newsletter will be free, the link section (“Ten Things Right Now") will be for paid
subscribers only. If you love this newsletter, get something out of it, read it weekly, and have the
means,
Read -
23 Comments
Top First «~
Q Jane Smith Writes Jane's Newsletter just now
Very inspiring
Q Reply Delete Collapse <
[O Joe Martin  Aug 11 ® Liked by Holly Whitaker
You are the best worst horse. You helped get me on the road to recovery. | will never forget that
Q 3 Reply Collapse e
& % Holly Whitaker Aug 12  § Author
<3
Q Reply Collapse <
O Lis Aug1l @ Liked by Holly Whitaker
Am on this bad horse path for years just never knew to give it a title. Holly's writing gives me a
|#24 The worst horse

g), Holly Whitaker
' & Aug 11 © a4 D2 » [
Hi friend! Before we get into this weeks newsletter, a few updates. (1) I've updated the About
page and added a little mission listicle about how recovery is The Answer; (2) starting this
week, the essay portion of the newsletter will be free, the link section (“Ten Things Right Now”)
will be for paid subscribers only. If you love this newsletter, get something out of it, read it
weekly, and have the means, please consider becoming a paid subscriber. If you cannot afford
a subscription, please respond to this email and let me know you can’t afford it, want full
access (no further explanation needed). If you want to donate a subscription, you can do that,
too. 5% of all subscription dollars go to Drug Policy Alliance, an organization dedicated to
ending the war on drugs.
Also: I have three copies of the Speaking Broadly zine (where a v. short essay of mine is
published) to give away, the first three folks to enter their name here will get one.
The worst horse
[Note: This week’s essay was difficult to write. If you’re looking for something better
here’s something from a few weeks ago I ended up not publishing until today.]
|R Recovering Gift a subscription = G
£ ' #24 The worst horse
& Holly Whitaker Aug11 Q46 [ D22
Hi friend! Before we get into this weeks newsletter, a few updates. (1) I've updated the About page
and added a little mission listicle about how recovery is The Answer; (2) starting this week, the
essay portion of the newsletter will be free, the link section (“Ten Things Right Now") will be for paid
subscribers only. If you love this newsletter, get something out of it, read it weekly, and have the
means,
Read -
22 Comments
Top First «~
[O Joe Martin  Aug 11 ® Liked by Holly Whitaker
You reported this comment. Show
Q 3 Reply Collapse
& % Holly Whitaker Aug 12  § Author
<3
Q Reply Collapse <
O Lis Aug1l @ Liked by Holly Whitaker
Am on this bad horse path for years just never knew to give it a title. Holly's writing gives me a
push, thanks for this. I'm saddle sore...
Q 2 Reply Collapse <
& % Holly Whitaker Aug 11§ Author
|u Recovering Gift a subscription = Q
£ ' #24 The worst horse
& Holly Whitaker Aug11 Q44 [ D22
Hi friend! Before we get into this weeks newsletter, a few updates. (1) I've updated the About page
and added a little mission listicle about how recovery is The Answer; (2) starting this week, the
essay portion of the newsletter will be free, the link section (“Ten Things Right Now") will be for paid
subscribers only. If you love this newsletter, get something out of it, read it weekly, and have the
means,
Read -
22 Comments
Q Very inspiring
Top First «~
[O Joe Martin  Aug 11 ® Liked by Holly Whitaker
You are the best worst horse. You helped get me on the road to recovery. | will never forget that
Q 3 Reply Collapse e
& % Holly Whitaker Aug 12  § Author
<3
Q Reply Collapse <
O Lis Aug1l @ Liked by Holly Whitaker
Am on this bad horse path for years just never knew to give it a title. Holly's writing gives me a
push, thanks for this. I'm saddle sore...
Q 2 Reply Collapse <


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