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Y 50,390 members - 22,698 posts
~ IT'SAPOLL WORLD! @ O
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October 2021 Babies =
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o 265,648 members - 306,037 posts
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Y 50,390 members - 22,698 posts
~ IT'SAPOLL WORLD! @ O
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between the creator and the community member, but it can also mean the one between community

members themselves: strong friendships that often originate from shared admiration for a creator and

their creative output.

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important is understanding the distinction, because they each require their own methods of cultivation

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Patreon creators had to say:

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Community cultivates strong relationships with and between your biggest fans, unlocking
authentic engagement in spaces where members are inspired, heard, and seen.
As a creator, cultivating a community is one of your biggest opportunities. Bringing together people who
share similar values and interests into a community space that’s engaging, authentic, and safe is an
incentive that can turn fans into members — and members into lifelong supporters of your work. What'’s
more, a community doesn’t just serve its members: “My Patreon community is one of my favorite places
on the Internet,” says musician and Patreon creator Natalie Gelman. “It’s a big part of what keeps me
going when things get tough.”
So many creators find that their communities are a huge part of what makes their creative work
sustainable and fulfilling, but knowing how to foster and lead one that’s built on meaningful connections
can seem daunting, especially when first starting out. This guide covers how to leverage community in
your strategy, how to lead from a place of care and thoughtfulness, and some best practices for
moderating and managing your community’s unique culture.
Know what you’re building
Let’s begin by first recognizing the difference between a community and an audience. An audience is a
one-way communication between the creator and a fan. The audience receives something — an
experience, a piece of art, a work — and the interaction is one-way. “Audiences don't feel like they’re at
home,” says Jack Conte, musician in Pomplamoose and Scary Pockets, and CEO of Patreon. “They feel
like they’re at a show, and afterwards they go their separate ways.”
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In order to want to interact with online communities, people need to feel comfortable and safe. People
worry about not saying the right thing, getting negative or rude responses, or feeling misunderstood, so
it’s not uncommon to take several months to participate in a community space. Be patient with
establishing your values and showing up consistently, and authentic engagement will evolve as trust is
built.
Building a community benefits
Leveraging community in your business strategy can lead to relationships that fuel your practice, unlock
fandom around your creative work, and build spaces where people feel heard and seen. Whether you’re
connecting over shared interests and values, or over the fact that you're all “just a loving group of
weirdos becoming each other’s chosen family,” according to creator Christopher Thompson of podcast
Unfiltered Friends, building a community can be a tool in your creator belt that helps you — and your
members - thrive.
Want to connect with other creators? Check out A. Clubs, Patreon’s accountability groups for creators,
by creators.

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Design Inspiration: Where Do You Find It? M
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Design Inspiration: Where Do You Find It? M
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