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&L PostHog Products Pricing Docs Community Company Q @
8 Product OS .l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys g CDP = Data Warehouse
New to PostHog? -
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The getting started guide covers adding PostHog to your app or site, sending events, identifying users, \ P J'ﬂ\ A | N\
creating actions and insights, and assigning properties to users and users to groups. Vis ‘f‘{ A Q
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() What is Product OS? Data Apps API
Q Data Learn how to manage events and Extend functionality with third-party Push or pull data to build custom
customer data for use with all PostHog apps that integrate into the PostHog functionality or create bespoke views for
€} HogQL BETA products. ecosystem. your business needs.
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Q  Command palette
8a Apps
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{1 APl
A Webhooks m Product analytics @ Session replay
Better understand your users and build better products Play back sessions to diagnose Ul issues and get inspired
© Feature flags 5 A/B testing
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|&L PostHog Products Pricing Docs Community Company Q @
8 Product OS .I| Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys g CDP = Data Warehouse
Questions?
® Overview Renee a month ago O
Is the data delayed? L .
Sign in to subscribe
We are using the API to pull our event data every 15 minutes, withan - ... __
[ starthere ensure we don't miss any events. Nonetheless we find that over time we are
missing events that we can see in Posthog Cloud Ul but they were not synced
@ SDKS when we called the API.
E Framework guides If I call the APl now, with the dates in the past where we are missing events, the
events do show up in the response.
@ Advanced This suggests that maybe we are syncing too soon. How long is a reasonable
time to wait after an event fires for us to 100% reliably receive the event from
the events API?
() What is Product OS? () View 2 other replies
€.
Bl Data
‘: Marcus 2 month ago
€3 HogQL BETA > o
Hey Renee, batch exports do support the Postgres destination. (although
[} Toolbar not documented yet)
Q  Command palette Reply to question
8a Apps
- 7\
[} API Nick 7 months ago Q
SDKs, OpenAPI or Typescript types
l Overview . .
Are there plans for there to be SDKs are some point? In particular for JS?
POST-onl bli dpoint Private endpoint authentication
pCILVRBULICICHTROIES Even the OpenAPI schema link in a previous question is a dead link. A
Rate limiting
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|&L POStHOg Products Pricing Docs Community Company Q @
8 Product OS .l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys g CDP E Data Warehouse
How to authenticate using the personal APl key
® Overview There are three options:
1. Use the Authorization header and Bearer authentication, like so:
[ start here S &
@ SDKs const headers = {
Authorization: ‘Bearer ${POSTHOG_PERSONAL_API_KEY}'
E Framework guides ¥
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JavaScript @)
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const body = {
Q Data personal_api_key: POSTHOG_PERSONAL_API_KEY
}
€3 HogQL BETA
¥ Toolbar 3. Put the key in query string, like so:
Q Command palette JavaScript @)
89 Apps const url = “https://app.posthog.com/api/event/?personal_api_key=${POST
{1 API i .
Any one of these methods works, but only the value encountered first (in the order
l Overview above) will be used for authentication.
Privat dpoint authenticati
POST-only public endpoints givatcicnipoipEatthencation
| Ratelimiting
Actions Rate limiting Pagination
Annotations Tips
Private GET, POST, PATCH, DELETE endpoints are rate limited. Public POST-only Ao
Cohorts Questions?
endpoints are not rate limited. A rule of thumb for whether rate limits apply is if the
|&L PostHog Products Pricing Docs Community Company Q @
8 Product OS .l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys g CDP = Data Warehouse
(@) Overview
[ Start here PostHog has a powerful APl that enables you to capture, evaluate, create, update, and
delete nearly all of your information in PostHog. You can use it to pull information into
@ SDKs your app, update metadata programmatically, capture events from any language that
@ Framework guides can send HTTP requests, and more.
@ Advanced The APl is available for all users and instances. It contains two types of endpoints:
1. Public POST-only endpoints used for capturing events, batching events, updating
person or group information, and evaluating feature flags. These don't require
i ?
® Whatis Product OS? authentication, but use your project API key to handle the request.
Bl Data
2. Private GET, POST, PATCH, DELETE endpoints used for creating, updating, or
€3 HogQL BETA deleting nearly all other non-event data in PostHog. They give the same access as if
you were logged into your PostHog instance, but require authentication with your
[y Toolbar
personal API key.
Q  Command palette
22 Apps You must make API requests to the correct domain. These are
https://app.posthog.com for US Cloud, https://eu.posthog.com for EU Cloud, and
API
{3 your self-hosted domain for self-hosted instances. Confirm yours by checking your URL
l Overview from your PostHog instance.
POSTonly publlc endpoints | Private endpoint authentication
Rate limiting
Pl Private endpoint authentication el
g
Annotations Tips
Personal APl keys enable full access to your account, like an email address and password. .
Cohorts Questions?
You can create multiple and each can be invalidated individually. This improves the
|&L PostHog Products Pricing Docs Community Company Q @
8 Product OS .I| Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys g CDP = Data Warehouse
- KEPly T0 quesuon
= start here
- L°9in
© SDKs
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[@ Advanced
Was this page useful?
() What is Product OS? Yes v Could be better L Ll
Bl Data
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¥ Toolbar Next article
API
Q  Command palette
PostHog has a powerful API that enables you to capture, evaluate, create,
89 Apps update, and delete nearly all of your information in PostHog. You can use
it to pull information into your app , update metadata programmatically,
{1 API A
l Overview
Privati dpoint authenticati
POST-only public endpoints - AN I IS EEMI L
Rate limiting
BRI Pagination
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\
N
Pradiicte Prodiiet O Dacce Coammiinitv Handhoank Coamnanv
|&L PostHog Products Pricing Docs Community Company Q @
8 Product OS .I| Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys g CDP = Data Warehouse
Questions?
® Overview Renee a month ago O
Is the data delayed?
We are using the API to pull our event data every 15 minutes, with an overlap to
[ starthere ensure we don't miss any events. Nonetheless we find that over time we are
missing events that we can see in Posthog Cloud Ul but they were not synced
@ SDKS when we called the API.
E Framework guides If I call the APl now, with the dates in the past where we are missing events, the
events do show up in the response.
@ Advanced This suggests that maybe we are syncing too soon. How long is a reasonable
time to wait after an event fires for us to 100% reliably receive the event from
the events API?
() What is Product OS? () View 2 other replies
€.
Bl Data
‘: Marcus 2 month ago
€3 HogQL BETA > o
Hey Renee, batch exports do support the Postgres destination. (although
[} Toolbar not documented yet)
Q  Command palette Reply to question
8a Apps
- 7\
[} API Nick 7 months ago Q
SDKs, OpenAPI or Typescript types
l Overview . .
Are there plans for there to be SDKs are some point? In particular for JS?
POST-onl bli dpoint Private endpoint authentication
pCILVRBULICICHTROIES Even the OpenAPI schema link in a previous question is a dead link. A
Rate limiting
Actions It's painful to be using an API raw without any type definitions or SDKs. Pagination
Annotations ﬁ%§ View 2 other replies Tips
Cohorts | Questions?


Blog post

appName: PostHog

appCategory: Business

appTagline: The open source product OS

companyHqRegion: US & Canada

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g A PostHog Products Pricing Docs Community Company Get started Q @
N About Roadmap Changelog Team @ Handbook Blog Careers
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In-depth: PostHog vs Google Analytics 4 Guardrail metrics for A/B tests, explained In-depth: PostHog vs GrowthBook
Want to understand how PostHog and Google Analytics What are guardrail metrics? Guardrail metrics, also PostHog and GrowthBook both provide open source,
4 (GA4) are different? Here's the short answer: Google known as counter metrics, are business-critical metrics self-serve feature flags and experimentation, but they're
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The most popular Mixpanel alternatives, In-depth: PostHog vs LaunchDarkly Why and how we moved exports to
compared PostHog and LaunchDarkly both offer feature flagging Temporal
The four most popular alternatives to Mixpanel are: and A/B testing, which allow you de-risk releases , PostHog aspires to be the single source of truth for our
PostHog - An all-in-one platform that replaces multiple increase engineering velocity, configure your app... users, but we also believe they should own their data. We
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N About @ Roadmap Changelog Team @ Handbook Blog Q Careers
and competitors, compared | cowo nam > e— lan vanagas i &—%}Y
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Why we've launched PostHog user 11 days ago nadmeric Marketer
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Optimize users What are guardrail metrics?
Another way to track guardrail metrics is by creating them as an insight or dashboard. This A ;
Fixing growth problems with 17 days ago . . . biR2 g'uardrall met;lcs andjsecondany
MasterClass's former Head of Growth enables you to completely customize your guardrail metrics as well as reuse them across metrics the same?
Engineering experiments. You can then send them to your email or Slack with a subscription. Benefits of guardrail metrics
How to choose your guardrail metrics
In-depth: PostH Google Analyti 17d . . .
: °P osthiog vs facogle Analytics ARELR Once you've done this, you have everything you need for safer, more effective A/B tests. Example guardrail metrics
Implementing guardrail metrics in
Guardrail metrics for A/B tests, 18 days ago . PostHog
explained Further read'ng Further reading
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The most popular Mixpanel a month ago e How YC's biggest startups run A/B tests (with examples)
G Gl ETCE ¢ Why you should decouple deployment from release (and how)
In-depth: PostHog vs LaunchDarkly a month ago
Why and how we moved exports to a month ago O Like this post?
Temporal
Why you should decouple 2 months ago
deployment from release (and how) _ Login
The 7 best free and open-source 2 months ago
feature flag tools
The best open-source analytics 2 th N\
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The latest from the PostHog community
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How to choose your guardrail metrics
Blog v =

As a general guideline, you should pick metrics important to the entire product or company. ekl 19y
The most popular Heap alternatives 2 days ago i . . L. -~
and competitors, compared These are often north star or product health metrics. Airbnb breaks guardrail metrics into three lan Vanagas 1A ]

categories: Technical Content v )
Why we've launched PostHog user 11 days ago Marketer
surveys * Key business metrics

i i On this page
An intro to PostHog for Google 14 days ago - Lear SraEiEnes mEies [
Optimize users » Strategic priority metrics What are guardrail metrics?
Fixing growth problems with 17 days ago f : o o Arelgtardrailmstricslaudisecondany
Vs ag You need a mix of metrics from each category to ensure you don't miss potential issues. Just metrics the same?
MasterClass's former Head of Growth
Engineering remember that each guardrail metric you add also increases the likelihood of false positives. Benefits of guardrail metrics
How to choose your guardrail metrics

In-depth: PostHog vs Google Analytics 17 d i i i ianifi
p P ¢} g Y’ ays ago For example, an A/A test with 3 guardrail metrics, and a significance level of 0.05, would cause a Examplelguardraillmetrics

false alert approximately 14% of the time. The risk increases to 40% with 10 guardrail metrics and Implementing guardrail metrics in
Guardrail metrics for A/B tests, 18 days ago a massive 73% with 25 guardrail metrics. PostHog
explained Further reading

More false positives means you run fewer tests, limiting the pace of improvements.
In-depth: PostHog vs GrowthBook 24 days ago
The most popular Mixpanel a month ago 0 .
alternatives, compared Example guardrall metrics
In-depth: PostHog vs LaunchDarkly amonth ago Potential guardrail metrics include clickthrough rate, active users, customer lifetime value,

conversion rate, and pageviews. Here are some real-world examples:
Why and how we moved exports to a month ago
Temporal o Airbnb: revenue, bounce rate, page load speed, seats booked for experiences.
Why you should decouple 2 months ago s . bott ff | . load g
T N (ardlhow) e Square: bottom of funnel conversion, page load speed.
The 7 best free and open-source 2 months ago e Bing: page load time, page returns.
feature flag tools

o Netflix: sample mismatch ratio, engagement, retention, conversion.

The best open-source analytics 2
|‘\\ A PostHog Products Pricing Docs Community Company Get started Q @
N\ About Roadmap Changelog Team @ Handbook Blog g Careers
The latest from the PostHog community
. . o )  Like this post?
- _  Guardrail metrics for A/B tests, explained
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Oct 16, 2023 Posted by
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and competitors, compared lan Vanagas /(é,,}»,‘
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4 i . y Example guardrail metrics
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explained ' Further reading
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The most popular Mixpanel a month ago
alternatives, compared
What are guardrail metrics?
In-depth: PostHog vs LaunchDarkly a month ago
Guardrail metrics, also known as counter metrics, are business-critical metrics you want to
Why and how we moved exports to a month ago
Temporal monitor for negative change while conducting A/B tests.
Why you should decouple 2 months ago Most A/B tests have a single goal metric you use to compare how two or more variants improve
deployment from release (and how) . . o . .
your product. But focusing on a single metric hides the impact a test has on other metrics,
The 7 best free and open-source 2 months ago potentially harming the product experience overall.
feature flag tools
The best open-source analytics Product and growth teams use guardrail metrics as an early warning system for A/B tests. For


Product analytics

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screenKeywords:
&L PostHog Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
Answer a" of these Where are people getting stuck in my flow?
- Where are users dropping off?
questions (and more) ~ "Mereere e . i
= ow do | calculate new vs returning users?
WIt h P?StHog PrOd UCt What’s my churn rate? / How can | lower my churn rate?
Ana |Yt|CS- What features have the highest churn?
Which of my features increase user retention?
How do | track ad conversion?
How can | find my power users? / What are my power users
Usage-based pricing W
Use product analvtics free. Or enter a credit card for advanced features. & l
|&L PostHog Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
lll Product analytics + data stack 1 million events/mo Unlimited FAQS
Dashboards v v How do | know what my event +
volume is?
Funnels v v
Do | pay anything for stored _
Graphs & trends v v events?
No, you only pay the fee per captured event
Paths Limited v in a given month (i.e. you only pay when
each event is first received). There are no
Insight & dashboard subscriptions X v additional costs or fees.
Dashboard permissions X v How long do you retain event data? +
Tags & text cards X v Is there a free trial on paid plans? +
el LD X v What currency are your prices in? aF
Dashboard tags X v
Do you offer a discount for non- n
its?
Lifecycle cohorts X v profits?
Group analytics  Addon X Available Are there any minimums or annual o
commitments?
Product analytics + data stack pricing Free Free up to First 1 million events/mo,
then
$0.00031/cvent
Volume discounts after 2 million/mo
|&L POStHOg Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
PostHog vs...
Amplitude Mixpanel Heap Pendo P H
Compare to PostHog Compare to PostHog Compare to PostHog Compare to PostHog &L ost o9

Funnels

Conversion funnels 7 7 7 7 N4
Historical trends N4 7 7 X N4
Time to convert insights 7 7 X X N4
Sequential step order N4 N4 7 7 N4
Strict step order 7 X X X N4
Any step order 7 7 X X N4
Exclusion events 7 7 4 X v

So, what's best for you?
|&L PostHog Products Pricing Docs Community Company Q @
.I| Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
Questions?
See more questions (or ask your own!) in our community forums.
View product analytics questions
Question / Topic Replies Created
Spread)S spreadsheet viewer not recorded .
i . 2 a day ago by Mahan Lamei
Hi We use a library called
Cant filter recordings on Segment events . S¢ —_— T
ays ago amrata Chatterjee
I am currently sending events from Segment to Posthog and have also added the posthog js snippet for... PO !
@ "Load events failed: A server error occurred.” = e T
ays ago ristie Cox
This error pops up consistently when trying to view session replays. It will flood the right side of the scr... PO
@ HTML dialog not working in session replays? . = o VT VT
ays ago arkus Hirzberger
Posthog really is an amazing tool. Just one thing | do not understand: We use on our Website, but unfor... VOO €
@ Can | implement Session Replay for Google Play and Apple Apps? . B S—
ays ago by jisu jun
1 would like to try Posthog for an App that | am buiilding. Is this possible? DL I
Realtime live session play o
@ . . . . . . . . . 1 18 days ago by Zaki Aziz
I'm coming from a tool like luckyorange.com which gives the ability to watch user sessions in realtime f...
How to enable continuous on-demand session recording across multiple pages?
- . [P . . L. 2 20 days ago by klaas landsman
I'd like to record sessions after a specific interaction, such as visiting a page or clicking a button. How c...
Can | block my device ID? | don't want my usage to count.
@ . . . 1 24 days ago by Steve B
| can't seem to figure this out.
Seeing Actions in Session Replay
@ 5 . L . . . . 1 a month ago by Kerry O'Donnell
I've set up some actions within Posthog, and its correctly recording them being completed, but the 'vie...
|&L PostHog Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
.
Featured tutorials
Visit the tutorials section for more.
How to calculate and lower How to filter and breakdown Calculate bounce rate How to calculate DAU/MAU
churn rate arrays with HogQL Bounce rate is the percentage of users ratio
In this tutorial, we will calculate and Arrays (AKA lists) are a useful way to who leave your page immediately after The ratio of daily active users over
visualize the churn rate then use store multiple values related to each visiting. It is a popular marketing metric monthly active users shows what
PostHog's features of session other under the same key. PostHog's showing the relevance and engagement percentage of your users are active and
recordings, cohorts, and actions to HogQL expressions unlock the ability to of content for site visitors. use your product every day.
lower it. make full use of them.
.
Install & customize
Here are some ways you can fine tune how you implement product analytics.
Installation Installation
posthog.init()
JSsnippet | ipraries 13 Framework guides 11 API
Send data attributes with autocaptured
events
|&L PostHog Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
lll Product analytics + data stack 1 million events/mo Unlimited FAQS
Dashboards v v How do_l know what my event +
volume is?
Funnels v v
Do | pay anything for stored +
Graphs & trends v v events?
Paths Limited v How long do you retain event data? +
Insight & dashboard subscriptions X v Is there a free trial on paid plans? +
R RemEson X v What currency are your prices in? aF
Tags & text cards X v
Do vou offer a discount for non- n
Correlation analysis )( v Group analytics Addon
Dashboard tags X v Associate events with a group or entity - y minimums or annual o
such as a company, community, or project. :s?
Lifecycle cohorts x v Analyze these events as if they were sent by
that entity itself. Great for B2B,
Group analytics  Addon X Available marketplaces, and more.
First 1 million events/mo free, then
Product analytics + data stack pricing Free FreeuptoF $0.000071/cvent with volume discounts,
then billed on top of Product analytics + data
$0.00031/c stack.
Volume disc¢
|&L PostHog Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
So, what's best for you?
Reasons a competitor might be better for Reasons to choose \\'an PostHog
you (for now...) =)
'm ¢ Linking between analytics and other features, so you
» Time-based analysis for web analytics (e.g. time , - L can jump from a graph to a relevant recording
y
on page) ( E ¢ Wide range of insight types for analyzing data
* (We're working on this!) v « Formula mode and SQL access to enable deeper
o Natural language processing for creating insights = —— analysis
o lrielia ol s o s ba sl eras e « Automatic correlation analysis to find significant events
gheyiuitie o Group analytics for teams with B2B customers
o Alerting for when events move beyond set
thresholds
Have questions about PostHog? Ask the community or book a demo.
Featured tutorials
Visit the tutorials section for more.
How to calculate and lower How to filter and breakdown Calculate bounce rate How to calculate DAU/MAU
churn rate arrays with HOQQL Bounce rate is the percentage of users ratio
In this tutorial, we will calculate and Arrays (AKA lists) are a useful way to who leave your page immediately after The ratio of daily active users over
|&L PostHog Products Pricing Docs Community Company Q @
.l. Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
1car L sSeelr L rgure uiis oul.
Seeing Actions in Session Replay
@ 5 . L . . . . 1 a month ago by Kerry O'Donnell
I've set up some actions within Posthog, and its correctly recording them being completed, but the 'vie...
@ Record session only if error occurs . 0 -
amonth ago raig Younkins
We have too many sessions to record them all, but we don't know when a session starts if we'll want to ... gLy e
Pairs with...
PostHog products are natively designed to be interoperable using Product OS.
® © &
Session Replay Feature Flags A/B Testing
Jump into a playlist of session recordings directly See which feature flags were enabled for a user Filter data down to users within an active
from any point in a graph, or segment of a funnel during a session experiment, whether part of a control group or a
test variant
Thisis th | '
IS IS the call to action.
If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.
|&L PostHog Products Pricing Docs Community Company Get started Q @
JJ1 Product Analytics (») Session Replay @ Feature Flags & A/BTesting () surveys &3 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
isuali ith h | h
Visualize user data with graphs, tables, charts, maps, and more
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feature being used. You can even do or breakdown by any event, user or property. large datasets in one click.
math and multiple series. group property with advanced logic.
|&L PostHog Products Pricing Docs Community Company Q @
.I| Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
Meet the team
PostHog works in small teams. The Product Analytics team is responsible for building product analytics.

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Here'’s what the team is up to.
Latest update Up next
Oct 2023
|&L PostHog Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
Explore the docs
Get a more technical overview of how everything works in our docs.
Product analytics Analysis views Tools
() Overview i Graphs & trends 4} Autocapture
£ Installation = Funnels £ Data management
</ Capturing events (*) Dashboards @ Sampling BETA
i Creating insights €} User paths
2 Identifying users ¢s Stickiness
Setting user properties /1 Correlation analysis
22 Group analytics 2% Retention
() Troubleshooting and FAQs 85 Lifecycle
=" Tutorials and guides €3 SQL BETA
2} Notifications
Meet the team
|&L PostHog Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
] ]
Usage-based pricing
Use product analytics free. Or enter a credit card for advanced features. ”ﬁ
Either way, your first 1,000,000 events are free — every month. )
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Dashboards v v How do_l know what my event +
volume is?
Funnels v v
Do | pay anything for stored +
Graphs & trends v v events?
Paths Limited v How long do you retain event data? +
Insight & dashboard subscriptions X v Is there a free trial on paid plans? 4F
R RemEson X v What currency are your prices in? aF
Tags & text cards X v
9 Do you offer a discount for non- n
its?
Correlation analysis )( v profits?
Dashboard tags X v Are thfere any minimums or annual o
commitments?
Lifecycle cohorts X v
Group analytics  Addon X Available
|&L PostHog Products Pricing Docs Community Company Q @
.|| Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
Roadmap & changelog
Here'’s what the team is up to.
Latest update Up next
Oct 2023
Query debugger added Data table exploration
We're building an insights-like search functionality for everything qualitative. That
We ve added a.query debugger to Postl-.iog.. It isn't strictly intended for external use and means people, recordings, cohorts, events, and groups. This will enable you to
s Ll sl e L D TR e M S ot R RN I e search using simple sentences to easily find anything in PostHog. Additionally, you
The query debugger is only available directly via app.posthog.com/debug and can trigger context-sensitive actions - such as creating cohorts from results.
enables you to run HogQL queries and compare run times. It also generates the
ClickHouse SQL version of the query alongside the HogQL version, and offers a Progress
breakdown of where time is spent. . ]
Internally, we'll use this to debug queries and find opportunities to improve how HogQL () Concept: Universal search for people / recordings / cohorts / events / groups
works. For everyone else, it's just there if you want to indulge your curiosity. () feat(product-analytics): Data Exploration view
(“) RFC: Data exploration
+ Subscribe for updates
Questions?
See more questions (or ask your own!) in our community forums.
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|&L PostHog Products Pricing Docs Community Company Q @
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Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
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o 10,000 20,000 30,000 40,000 50,000 60,000 soufzass s W
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math and multiple series. group property with advanced logic.
[a (@) 00
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Autocapture Data visualization SQL Dashboards and insight Group analytics
Add PostHog.js to your website Filter data by user property, Use PostHog's filtering interface subscriptions Analyze how any group of
or web app to track all event group data, and use formulas in or switch into SQL mode for Share insights with teams, and people (like an organization) use
data and retroactively define queries more powerful querying get updates when results your product
events change
Answe ra I I of t hese Where are people getting stuck in my flow?
auestions (and more)  /hereareusersdropping off?
|&L POStHOg Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @D Feature Flags & A/B Testing @ Surveys 8 Product OS
- N Y~
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28-Aug-2023 4-Sep-2023 11-Sep-2023 18-Sep-2023 25-Sep-2023 2-0Oct-2023
TRENDS - LAST 30 DAYS [=) Show details TRENDS - LAST 30 DAYS = Show details =+
Website Referrers (Total Unique Users) Unique Sessions by Website Section
Unique sessions to individual pages and sections of the website
sk o <o oo | )
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gathers 30% more data than improved conversion rates by increased registrations by manages featm:es and
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"We could autocapture... events using "we observed drop-offs at very "From [funnels], we could easily jump EELoRaigaboR oIV IeTY ?f SONVETSIon
the JS snippet and... configure custom particular stages of our onboarding to session replays to see the drop-off rates a't‘d ufer paths, without... extra
events." flow." point.” setup time.
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
|&L PostHog Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
.|| Product Analytics
Product analytics with autocapture
PostHog is the only product analytics platform built to natively work with Session Replay, Feature Flags, A/B Testing, and Surveys.
-
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(9 Dashboards > 60,000 .
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Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
- ] o/ (1 o] sl Q
£ o i< 2 = & G ®
Funnels Graphs & trends User paths Correlation analysis Retention Stickiness Lifecycle Dashboards HogQL
- - -
Find drop-off across a series of actions
@ utc [F Top-to-bottom + E] Last30days ~ @ utc [ Last30days v Conversion steps (left-to-right) «
tal conversion rate: 8% | Averag t vert: 1.32 hours Compu 4 € Refresh Total conversion rate: 8% Average time to convert: 1.32 hours Computed 4 minutes ago - Refresh
1 User signed up 100%
80%
- 300 completed N 0 dropped off (0% from previous step)
2 Entered card details A ge t 1ho 60%
> 180 completed N 120 dropped off (40% from previous step)
< 3 Played song Average time: 1.2 hours 20% >
L b
- 145 completed N 35 dropped off (19% from previous step)
4) Shared a song with another person e et T hoxws 1 Signed up (signup) 2 Entered payment details  +++ 3 Watched movie 4 Reviewed movie
— 2,028 persons (100%) — 2,028 persons (100%) = 2,028 persons (100%) = 2,028 persons (100%
m 2,028 persons (100%) v 2,028 persons (100%) \« 2,028 persons (100%
> 25 completed N 120 dropped off (83% from previous step) @® 1.32hours © 132 hours © 132 hours
Filtering Graph types Step ordering Granular controls
Set filters for individual steps - or the Track user progression between steps, Choose between a sequential series of Set conversion window limit, add
entire funnel — by user property, group conversion time between each step, and steps, a strict order, or any order of steps exclusionary steps, set attribution type,
or cohort, or event property how a funnel’s conversion rate changes that lead to conversion and see the relative conversion rate
over time between each step
|&L PostHog Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
Install & customize
Here are some ways you can fine tune how you implement product analytics.
Installation Installation
posthog.init()
JSsnippet | ipraries 13 Framework guides 11 API
Send data attributes with autocaptured
events
data-ph-capture-attribute This is the simplest way to get PostHog up and running on your website, and only takes a few minutes to set-up.
Prevent sensitive data capture .
Add to your website & app
ph-no-capture
Paste this snippet within the <head> tags of your website - ideally just inside the closing </head> tag - on all pages that
you wish to track.
HTML @)
<script>
!function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e)
posthog.init('<ph_project_api_key>', {api_host: '<ph_instance_address>'})
</script>
Be sure to replace <ph_project_api_key> and <ph_instance_address> with your project's values. (You can find the
snippet pre-filled with this data in the PostHog app under Project / Settings. (Quick links if you use PostHog Cloud US or
PostHog Cloud EU)
What this code does
|&L PostHog Products Pricing Docs Community Company Q @
.I. Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
ClickHouse SQL version of the query alongside the HogQL version, and offers a Progress
breakdown of where time is spent. . |
Internally, we'll use this to debug queries and find opportunities to improve how HogQL () Concept: Universal search for people / recordings / cohorts / events / groups
works. For everyone else, it's just there if you want to indulge your curiosity. () feat(product-analytics): Data Exploration view
(“) RFC: Data exploration
Sign into PostHog.com
Note: PostHog.com authentication is separate from your PostHog app.
We suggest signing up with your personal email. Soon you'll be able to link your
PostHog app account.
Login Signup
Email address
Email address...
Password
Password...
Forgot password
|&L PostHog Products Pricing Docs Community Company Q @
.l' Product Analytics @ Session Replay @ Feature Flags 5 A/B Testing @ Surveys 8 Product OS
Features Pricing PostHog vs... Tutorials Installation Docs Meet the team Roadmap & changelog Questions
CuUnveT v Wiy Vv vV 4 4 N4
Reveal user paths between
v v v X Vv

steps
Anomaly detection 7 X X X N4
Filter internal and test users X X X X N4
Filter by cohort \/ \/ \/ \/ \/
Filter by user property \/ \/ \/ \/ \/
Breakdown by user property \/ \/ \/ \/ \/
Correlation analysis \/ X \/ X \/
Path analysis
Reveal paths from a start

. N4 v v v v
point
Reveal paths from an end

. N4 v v v v
point
Reveal paths between points X \/ X X \/
Reveal paths within funnels \/ \/ \/ X \/
Zoom in/out 7 X X X X
Define number of users on
path X X X X \/
Track pageviews 7 7 V4 V4 v
Track custom events \/ \/ \/ \/ \/


Sorting events

pageType: Application

pageType: Application Application Application

screenKeywords:
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PROJECT J  JD Mobbin ~ > Default Project ~ > EventExplorer
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o M Pagel€d 0 018b8906-3350-78fb-bfc9-3f5fad375... web 4 hours ago
‘;‘ Data Management Add column left + 53.vercel.app/
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=) Data Management 53.vercel.app/
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225 Cohorts
N i https://website-nu-sand-
o M Pageview 0 018b8906-3350-78fb-bfc9-3f5fad375... web 3 hours ago
@ Annotations 53.vercel.app/
N https://website-nu-sand-
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53.vercel.app/
::: Browse Apps
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53.vercel.app/
|_ Quick Start o
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PROJECT J JDMobbin ~ > Default Project ~ > EventExplorer
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Comparisons

pagePatterns:
Footer Section
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screenElements: Card Thumbnail

pagePatterns:
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Competitor Comparison Page
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screenKeywords:
NL PostHog Products Pricing Docs Community Company Q @
N
Products Product OS Docs Community Handbook Company
Product Analytics New? Start here. Product Analytics Questions? Why we're here About
Session Replay SDKs Session Recording Guides Our story Roadmap
Feature Flags Framework guides Feature Flags Apps How we work Changelog
A/B Testing Data management A/B Testing Dashboard templates Values Team
Surveys HogQL Surveys Founders Tips for working here Blog
Product OS Toolbar CDP Product engineers Small teams Investors
Data connections API Data Warehouse Tracks People & Ops Press
Customer stories Webhooks Build an app Merch Engineering FAQ
PostHog vs... Contributors Design Support
For startups Newsletter Marketing Careers
Pricing PostHog FM
PostHog on GitHub
X B o 0O
© 2023 PostHog, Inc. System status SOC 2 Privacy policy Terms
|&L PostHog Products Pricing Docs Community Company Q @

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_— S —— R e —

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PostHog vs LogRocket In-depth: PostHog vs Heap
Engineering Mar 15, 2023 ‘\‘ . \
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screenPatterns:
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pageType: Application Application Application Application Application Application Application Application

screenKeywords:
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PROJECT
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APPS
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TRENDS - LAST 30 DAYS =) Show details  ** TRENDS - LAST 90 DAYS [=) Show details =
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pageType: Application Application Application Application

screenKeywords:
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PROJECT
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screenElements: Popover Toolbar

screenKeywords:
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PROJECT J JDMobbin ~ > LaunchSite ~ > Notebooks > Website analysis
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Blog

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Oct 17,2023 Oct 16, 2023 Oct 10, 2023
In-depth: PostHog vs Google Analytics 4 Guardrail metrics for A/B tests, explained In-depth: PostHog vs GrowthBook
Want to understand how PostHog and Google Analytics What are guardrail metrics? Guardrail metrics, also PostHog and GrowthBook both provide open source,
4 (GA4) are different? Here's the short answer: Google known as counter metrics, are business-critical metrics self-serve feature flags and experimentation, but they're
Analytics is primarily designed for marketers who want ... you want to monitor for negative change while... different in two important ways: GrowthBook is a...
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Oct 4, 2023 Oct 3, 2023 Sep 26, 2023
The most popular Mixpanel alternatives, In-depth: PostHog vs LaunchDarkly Why and how we moved exports to
compared PostHog and LaunchDarkly both offer feature flagging Temporal
The four most popular alternatives to Mixpanel are: and A/B testing, which allow you de-risk releases , PostHog aspires to be the single source of truth for our
PostHog - An all-in-one platform that replaces multiple increase engineering velocity, configure your app... users, but we also believe they should own their data. We
|&L PostHog Products Pricing Docs Community Company Q @
N\ About @ Roadmap Changelog Team @ Handbook Blog Q Careers
This is just a portion of everything we post. Visit the posts hub to see more.
Nov 1, 2023
:‘ L\__W The most popular Heap alternatives and
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w o\ o [ : & Andy Vandervell
24 ‘ The most popular Heap alternatives in 2023 are: PostHog: All-in-one platform
that combines comprehensive analytics with session replay, A/B testing, feature
= flags, and user surveys. Ideal for B2B SaaS apps. FullStory: Session replay and
- analytics...
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Oct 23,2023 Oct 20, 2023 Oct 17, 2023
Why we've launched PostHog user surveys An intro to PostHog for Google Optimize Fixing growth problems with
Today, we've announced user surveys are out of beta and users MasterClass's former Head of Growth
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We're a little hog-wild about
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helping you build successful products.
PostHog started as open source product analytics.
We've grown into a product & data toolkit, used by 10,000+ customers.
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Our story W20
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writing code. " oy ostHog (YC W20) - apen-source product anlytic
The response was overwhelmingly positive. We had over 300 deployments in _‘ ”‘ ‘ et
|&L PostHog Products Pricing Docs Community Company Q @
N About @ Roadmap Changelog Team @ Handbook Blog Q Careers
This is just a portion of everything we post. Visit the posts hub to see more.


Completing guided tutorial (Mail)

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Deleting an experiment

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Onboarding

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Job post

pagePatterns:
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&L PostHog Products Pricing Docs Community Company Q @
N About @ Roadmap Changelog Team @ Handbook Blog Q Careers
Interview process A
Careers home
We do 2-3 short interviews, then pay you to do some real-life (or close to real-life) work.
About us
Our story 1 Application (You are here)
Our talent team will review your application to see how your skills and experience
Open roles . q
align with our needs.
| Technical Customer 2 Culture interview 30-min video call
Success Manager Our goal is to explore your motivations to join our team, learn why you'd be a great
fit, and answer questions about us.
Ops & Finance Lead
3 Technical interview 45 minutes, varies by role
Specllativaiappiication You'll meet the hiring team who will evaluate skills needed to be successful in your
role. No live coding.
4 PostHog SuperDay Paid day of work
You'll join a standup, meet the team, and work on a task related to your role,
offering a realistic view of what it’s like working at PostHog.
About PostHog
5 Offer Pop the champagne (after you sign) Whie et leatding i
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Just fill out this painless form and we'll get back to you within a few days. Thanks in advance! Fipisthy
|&L PostHog Products Pricing Docs Community Company Q @
N About @ Roadmap Changelog Team @ Handbook Blog Q, Careers
Team Customer Success Team Customer Success
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Shockingly, this team prefers their
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Ops & Finance Lead PostHog helps engineers build better products. We are a single platform to analyze, test,
Speculative application observe, and deploy new features. We give engineers product analytics, session recording,
feature flags, A/B testing, event pipelines, SQL access and a data warehouse... and there’s
plenty more to come.
PostHog was created as an open source project during Y Combinator's W20 cohort and had
the most successful B2B software launch on HackerNews since 2012 - with a product that
was just 4 weeks old. Since then, more than 35,000 companies have installed the platform.
We've had huge success with our paid upgrades, raised $27m from some of the world's top
investors, and have shown strong product-led growth - 97% driven by word of mouth. | About PostHog
Who we're looking for
Despite the "\ tech market, we're default alive and doing better than ever! What you'll be doing
R i t
PostHog makes money from our cloud product, or people can self host the open source e
project. We average 10% monthly revenue growth and are aiming for $10m ARR in early Salary
2024. While others are focused on layoffs and struggling to grow into huge valuations, we're HemEiE
focusing on an awesome product for end users, hiring a handful of exceptional team Your team'’s mission and objectives
members and seeing fantastic increases in revenue as a result. Interview process
Apply
What we value
|&L PostHog Products Pricing Docs Community Company Q @
N About @ Roadmap Changelog Team @ Handbook Blog Q Careers
Salary A
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ALCURES location and level of experience.
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correlates with an increase in skill
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for more flexibility.
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Benchmark (San Francisco) $192,000 Benefits
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We take exceptional people when they come along - and we Customer Success
really mean that!
Technical Customer Success Manager >
Don't see a specific role listed? That doesn't mean we won't Customer Success
have a spot for you. Send us a speculative application!
People and Operations

We take applications seriously - you won't just end up in a

candidate database. We make quick decisions, and if the .

timing isn’t quite right, we’'ll do our best to provide insight into IO ALETEED e =

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Regardless of the timing of your application or interest in SPecu|ative

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When you click through some of these jobs might say 'San
Francisco' or 'London’, but we're hiring all over the world.
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Products Product OS Docs Community Handbook Company
Product Analytics New? Start here. Product Analytics Questions? Why we're here About
Session Replay SDKs Session Recording Guides Our story Roadmap
Feature Flags Framework guides Feature Flags Apps How we work Changelog
|&L PostHog Products Pricing Docs Community Company Q @
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Benchmark (San Francisco) $192,000
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insurance.
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Carbon offsetting Pension & 401k contributions .
Who we're looking for
What you'll be doing
We hire and pay locally Company offsites Requirements
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Get more details about all our benefits on the Careers page. | Benefits
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Your team's mission and objectives A Apply