Signal

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
. Mixpanel Apps
Discover
@ Welcome! You are viewing a Mixpanel demo M signal
New Board Start building with your own data by clicking “Implement Mixpanel.” Uncover insights by finding correlations between
| user actions
v Favorites Impact
Board Suggested Creators Filter Determi'ne the im.pact of a new feature by
comparing behavior before and after launch
Brainstorming board Creat Experiments
o ° ° ° @ View an A/B test's effect by comparing metrics
bet: test variant
v Pinned jdoe.mobbin@gmai... Mixpanel Team Mixpanel Team Mixpanel Team ehween festvariants
3 boards - 15 reports 1board - 4 reports 1board - 14 reports 4 boards - 17 reports
Board Types
~ Example Insights ... (] ©2 Boards
100 results A¥ MostViewed 93 S o
@" Core Company KPIs
O Insights
fll Example|Funnels'... oo @ Core Company KPls Last edited 5 months ago +3
oo pany 8
Funnels
<J Example Retentio... D loe
. See th t t f tly tri d i . =
& Introduction to Mi... Bzeard © events most requently triggered in your Last edited 18 hours ago °+ 2 D =2 Flows
(] ©° Retention
i ioined?
«  Your Boards What channel (?ategory is most often joined? Last edited 1 day ago °+ 2
— . Example Insights Reports D o ¢
mpac
Marketing KPI's: Sign ... "
Insights report 88 ul Example Funnels Reports Last edited 5 months ago °+ 2
Brainstorming board
88 Sample iOS Dashboard Last edited 1year ago °+ 2
How are users Iinding my site? Last edited 2 days ago o
. Example Insights Reports
New User Accounts (last 30 days) .
Last edited 3 d
-} @ Core Company KPlIs astedrte ays ago o
i ?
o ggo How many users thrat sign up come back? Last edited 18 hours ago o
N <J Example Retention Reports
|AV 4 Q 0oo B2B / Saa$
~ Boards Reports v Users Events Q Search 3 +K oo @ €§§' Al Project Data ~
@ Welcome! You are viewing a Mixpanel demo T e Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
G
USERS IN ® TIME
For  All Users \-I-/ inthe Last quarter (as of Jul 17, 2020)
GOAL ®
Show me how 2nd Week Retention
EVENT @
is correlated with ~ Your Top Events 4+ Breakdown
+
+1, Sort by Opportunity v ®
Correlation event Correlation with goal event Key findings


Sorting Discover

appName: Mixpanel

appCategory: Business

appTagline: Product analytics for mobile, web & more

companyHqRegion: US & Canada

companyStage: Growth Stage

platform: web

pageType: Application

hotspotType: Click

pageType: Application Application

allAppCategories: CRM Business

screenKeywords:
AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§ AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Pinned
Berrd Suggested Creators Filter
@ Core Company KPIs ° ° Creators
~ Example Insights ... ‘ ‘ Created by anyone .
IE BE I Mixpanel Team Mixpanel Team Mixpanel Team Mixpanel Team
ul Example Funnels ...
! ¥ 1board - 4 reports 1board - 14 reports 4 boards - 17 reports 2 boards - 13 reports
<« Example Retentio... Types
& Introduction to Mi... 95 Boards
100 results AV Title A-Z 99 = D 00
O Insights
Al | Spend, by Industi .
nnuatspend, by Industry Last edited 1year ago °
@ Core Company KPlIs D lg, Funnels
Annual Spend, by Plan . =
Last edited 14 d ¢ Flows
] @ Core Company KPls astedie ays ago ° C]
A 4 of New Work by blan ¢ (] i Retention
verage i of New Workspaces, by pian type Last edited 1 month ago °
@ Core Company KPlIs
(] @ Impact
88 Board Last edited 5 months ago °
88 Coco= Last edited 5 months ago @
Cohc.>rts of Companies with Us.er Issues Last edited 2 months ago °
¢ Mixpanel Data Model (Explained...)
Company Level: Account Created -> Signup i
Last edited 2 th
[ID'J ¢ Mixpanel Data Model (Explained...) ast edited 2 months ago °
DAU & MAU
Last edited 21d
e ] @ Core Company KPls astedie ays ago °
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Pinned
Berrd Suggested Creators Filter
@" Core Company KPIs Creators
~ Example Insights ... ‘ ‘ ‘ ‘ Created by anyone .
IE BE I Mixpanel Team Mixpanel Team Mixpanel Team Mixpanel Team
ul Example Funnels ...
! ¥ 1board - 4 reports 1board - 14 reports 4 boards - 17 reports 2 boards - 13 reports
«J Example Retentio... Types
& Introduction to Mi... 95 Boards
100 results 2¥ Most Viewed 99 = (J 98
O Insights
88 @" Core Company KPIs Last edited 5 months ago Most Viewed °+ 3
(] o Funnels
Recently Modified
88 nl Example Funnels Reports Last edited 5 months ago °+ 2 (] 52 Flows
Title A-Z
. (] i Retention
88 Sample iOS Dashboard Last edited 1year ago Title Z-A °+ 2
(] @ impact
See the events most frequently triggered in your ... Last edited 2 hours ago °+ 2
Board
. e
What channel eategory is most often joined? Last edited 19 hours ago °+ 2
. Example Insights Reports
88 ~ Example Insights Reports Last edited 1 month ago °
88 Board Last edited 5 months ago °
08 Example Retention Report Last edited 1
e oo xample Retention Reports ast edited 1year ago


Mixpanel usage

hotspotType: Scroll Vertically

screenKeywords:
\V 4 > 000 App analytics
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' Al Project Data
Organization Settings Mlxpanel Usage
Overview
Plan Details & Billing Active Users Popular Reports and Boards
Users & Teams
Projects Last 12 weeks v
Service Accounts
Access Security
i [ Weekly Active Users (Last 12 weeks) Most Active Users (Last 12 weeks)
Data & Privacy B Queries - WAU Email Value
3
Mixpanel Usage . . N
jdoe.mobbin@gmail.com  (IIIIEGN s
2 . jsmith.mobbin@gmail.com @ 3
1
0
Feb 20 Mar 6 Mar 20 Apr3 Apr 17 May 1
Active Users by Project (Last 12 weeks)
Project Average Weekly Active Users Most Active Users Queries ®
App analytics 1 jdoe.mobbin@gmail.com 66
jsmith.mobbin@gmail.com 3
Site analytics 1 jdoe.mobbin@gmail.com 9
|\V 4 > 000 App analytics
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' Al Project Data
Organization Settings
Last 12 weeks v

Overview
Plan Details & Billing

Weekly Active Users (Last 12 weeks) Most Active Users (Last 12 weeks)
Users & Teams

@ Queries - WAU Email Value
Projects 3
Senuicelfceetnts jdoe.mobbin@gmail.com  (IIIIEGN s
Access Security 2 . jsmith.mobbin@gmail.com @ 3
Identity Merge
1 .
Data & Privacy N
Mixpanel Usage
S —
Feb 20 Mar 6 Mar 20 Apr3 Apr 17 May 1

Active Users by Project (Last 12 weeks)

Project Average Weekly Active Users Most Active Users Queries ®

App analytics 1 jdoe.mobbin@gmail.com 66

jsmith.mobbin@gmail.com 3
Site analytics 1 jdoe.mobbin@gmail.com 9


Creating a custom alert

hotspotType: Hover

hotspotType: Keyboard Input

screenElements:
Text Field
Segmented Control

screenPatterns:
Charts
Add & Create

pageType: Application Application Application Application Application Application Application Application

screenKeywords:
)-( Boards Reports v Users Events Q_ Search 8 +K §§§ @ €§§ fl?grij:cata;ta v
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page ° & Close
Analyze Uniques by User v | ﬁ Delete
- — oo ® Welcome! You are viewing a Mixpanel demo  Rename
I]']" &N 8° Start building with your own data by clicking “Implement Mixpanel.”
- ) Undo $Z
Events & Cohorts v + ) Jun30,2020 — Jul17,2020 Today VYesterday 7D 30D 3M 6M  12M |= Linear v
[5, New Report
Sign Up : Compare to previous quarter X)
L& Alerts >
Count Total
@ B. Landing Page - Total @ A. Sign Up - Total
Q¥ Export >
D Landing Page : Event v Value v
2
Count ot o Canting page - Total LI 41 G Refresh Data
' (N Data from 6 min ag0
(@) First time ever 31 Vi
12
A Sign Up - Total 200NN, B. Landing Page - Total
' ]
® A. Sign Up - Total
Filter +
Aa City :
Is  California City
Breakdown +
1€
|Create Custom Alert
New user alert

Criteria

When A. Sign Up - Total v
Custom threshold met

is above v 0

Notify

At most Hour Day Week Month

via Email jdoe.mobbin@gmail.com x

via Slack 5% Add Mixpanel to Slack
|)‘( Boards Reports v Users Events Q Search 3 + K §§§ @ €§§, fl?grij:cata;ta .
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page ° & Close
Analyze Uniques by User v | ﬁ Delete
lo = gg0 @ Welcome! You are viewing a Mixpanel demo £ Rename
= ° ° ° Start building with your own data by clicking “Implement Mixpanel.”
- ) Undo ¥Z
Events & Cohorts v + £ Jun30,2020 — Jul17,2020 Today VYesterday 7D 30D 3M  6M  12M |= Linear v
[5, New Report
Sign Up : Compare to previous quarter (%)
Count Total + Create Alert Q- Alerts >
@ B. Landing Page - Total @ A. Sign Up - Total
{'é} Manage Alerts H L Export >
D Landing Page : Event v Value v
2
7 E
Count Tota o, Lancing rage - Totan LI ) " G Refresh Data
' ] Data from 6 min ago
@) First time ever 5 v
12
A Sign Up - Total 200NN, B. Landing Page - Total
' ]
® A. Sign Up - Total
Filter +
Aa City :
Is  California City
Breakdown +
e
|AV 4 Q 893 B2B / Saa$ .
™ Boards Reports Users Events Q Search 3 +K 82 @ €§§' Al Project Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page o & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v [= stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q. Search
B Landing Page : Event v Value v
p 2 Event 2 of 2
Count Totel o, Lancing rage - Totan LI ) entze
' ]
@) First time ever 31 ~ JiSelectall
12
. sign - Total LI 5. Landing Page - Tota
' ]
® A. Sign Up - Total

Filter +
Aa City :

Is California City
Breakdown +
|)-( Boards Reports v Users Events Q search 3 +K 8 (@ fl?grij:cata;ta v
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 — P ® Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &S ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + f5) Jun30,2020 — Jul 17,2020  Today Yesterday 7D 30D  3M  6M  12M = Linear v |= Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q_ Search
) Landing Page : Event v Value v
2
count ot B. Landing Page - Total 2NN Frentzorz
' ]
() First time ever 31 v | Select all
12
A Sign Up - Total /7777777777 B. Landing Page - Total
' ]
® A. Sign Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€
|Create Custom Alert
Untitled Alert

Criteria

When A. Sign Up - Total v
Custom threshold met

is above v 0

Notify

At most Hour Day Week Month

via Email jdoe.mobbin@gmail.com x

via Slack 5% Add Mixpanel to Slack
|Create Custom Alert
New user alert

Criteria

When A. Sign Up - Total v
Custom threshold met

is above v 10000

Notify

At most Hour Day Week Month

via Email jdoe.mobbin@gmail.com x

via Slack 5% Add Mixpanel to Slack
|Create Custom Alert
New user alert

Criteria

When A. Sign Up - Total v
Custom threshold met

is above v 10000

Notify

At most Hour Day Week Month

via Email jdoe.mobbin@gmail.com x

via Slack 5% Add Mixpanel to Slack


Formatting text

hotspotType: Drag

screenElements:
Keyboard Key
Tooltip

screenElements:
Keyboard Key
Tooltip
Toolbar

pageType: Application Application Application Application Application Application Application Application Application Application

screenKeywords:
AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . o .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Untitled Y- Filter o Share & Q.-
Board
T:v = B I 5 ¢ & :
v Pinned
The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers
Board + q q 0 a a . . .
and increase engagement with us. Let's make it easier for customers to interact with our business, create a memorable
~ Example Insights ... experience, and increase customer loyalty.
@" Core Company KPIs
nl Example Funnels ... + Add content
<J Example Retentio...
& Introduction to Mi...
v Your Boards
Marketing KPI's: Sign ...
Insights report
Untitled
e
|AV 4 Q 0oo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Untitled Y- Filter o Share & Q.-
Board
v Pinned
The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers
Board . . . . . . .
and increase engagement with us. Let's make it easier for customers to interact with our business, create a memorable
~ Example Insights ... experience, and increase customer loyalty.
@" Core Company KPIs
nl Example Funnels ... + Add content
<J Example Retentio...
&Y Introduction to Mi...
v Your Boards
Marketing KPI's: Sign ...
Insights report
Untitled
I
|AV 4 Q 0oo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

v Favorites Untitled Y Filter Q Share @ Q-

Board
v Pinned

+ The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers and increase engagement :
Eoard with us. Let's make it easier for customers to interact with our1 business, create a memorable experience, and increase customer loyalty.
~ Example Insights ...
Core Company KPIs

= T + Add content

nl Example Funnels ...

<J Example Retentio...

& Introduction to Mi...
v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

e
|AV 4 = 0oo B2B / SaaS
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . o .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

M e Untitled Y Filter Q Share @ Q-

Board

Tv = B I 5 ¢ &
v Pinned - ~
+ The end goal of having this mobile app is to | keting tool to help our business reach new customers and increase engagement :

Board with us. Let's make it easier for customers tc iness, create a memorable experience, and increase customer loyalty.

~ Example Insights ... Ty Title

@" Core Company KPIs + Add content T, Subtitle

nl Example Funnels ...

<J Example Retentio...

& Introduction to Mi...
v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

1€
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . o .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Untitled Y- Filter o Share & Q.-
T:v = B I 5 ¢ & :
v Pinned
= The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers :
Board q q . . . . .
+ and increase engagement with us. Let's make it easier for customers to interact with our business, create a memorable

~ Example Insights ... experience, and increase customer loyalty.

@" Core Company KPIs

nl Example Funnels ... + Add content

<J Example Retentio...

& Introduction to Mi...
v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

e
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

v Favorites Untitled Y- Filter o Share & Q.-

Board

T:v = B I 5 ¢ & :
v Pinned
The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers
Board 9 g . . . . .
+ and increase engagement with us. Let's make it easier for customers to interact with our business, create a memorable

~ Example Insights ... experience, and increase customer loyalty.

@" Core Company KPIs

nl Example Funnels ... + Add content

<J Example Retentio...

& Introduction to Mi...
v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

e
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . o .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites Untitled Y- Filter o Share & Q.-
T:v = B I 5 ¢ & :
v Pinned
= The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers :
Board 9 g . , . . .
+ and increase engagement with us. Let's make it easier for customers to interact with our business, create a memorable

~ Example Insights ... experience, and increase customer loyalty.

@" Core Company KPIs

nl Example Funnels ... + Add content

<J Example Retentio...

& Introduction to Mi...
v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

e
|AV 4 Q 0oo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . o .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

v Favorites Untitled Y- Filter o Share & Q.-

Board

Tv = B I 5 ¢ &
v Pinned - ~
+ = The end goal of having this mobile app is to | keting tool to help our business reach new customers and increase engagement :

Board with us. Let's make it easier for customers tc iness, create a memorable experience, and increase customer loyalty.

~ Example Insights ... Ty Title

@" Core Company KPIs + Add content T2 Subtitle

nl Example Funnels ... - Subtitle

<J Example Retentio...

& Introduction to Mi...
v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

e
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

v Favorites Untitled Y- Filter o Share & Q.-

Board
v Pinned

The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers
Board 0 o . . . . .
and increase engagement with us. Let's make it easier for customers to interact with our business, create a memorable

~ Example Insights ... experience, and increase customer loyalty.

@" Core Company KPIs

nl Example Funnels ... + Add content

<J Example Retentio...

& Introduction to Mi...
v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

e
|AV 4 Q 0oo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . o .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”

M e Untitled Y Filter Q Share @ Q-

Board

Tv = B I 5 ¢ &
v Pinned
+ = The end goal of having this mobile app is to create a powerful marketing tool to help our business reach new customers and increase engagement :
Board with us. Let's make it easier for customers to interact with our business, create a memorable experience, and increase customer loyalty.
~ Example Insights ...
Core Company KPIs

s ) + Add content

nl Example Funnels ...

<J Example Retentio...

& Introduction to Mi...
v Your Boards

Marketing KPI's: Sign ...

Insights report

Untitled

e


Adding a formula

screenElements:
Popover
Text Field
Text Field

screenElements:
Popover
Text Field
Text Field
Button
Tooltip

pageType: Application Application Application Application Application

screenKeywords:
AV 4 = 0oo B2B / SaaS
” Boards Reports v Users Events Q Search 3 +K oo @ €§§' All Project Data
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v —
I = g0 ® Welcome! You are viewing a Mixpanel demo T e Watch Tutorial
- o o ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + &) Custom Today Yesterday 7D 30D 3M  6M  12M Compare v |= Linear v Day v |~ Line v
Sign Up @ Percentage of new users
Count Total 80
70
= B Landing Page Y X
Count Total 40
@ First time ever w0
40
Formulas +
30
Percentage of new users ((A/B)*100)
20
Filter +
10
Breakdown + 0
Jun18 Jun 20 Jun 22 Jun 24 Jun26 Jun 28 Jun 30 Jul2 Jul4 Julé Julg Jul10 Jul 12 Jul14 Jul16
Formula1 v Average |!' Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jur
Percentage of new users 64.8 64.4 67.3 62.5 61.1 64.5 64.8 60
1 D
|AV 4 Q 0oo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + &) Custom Today = Yesterday 7D 30D 3M &M 12M Compare v = Linear v Day v |~ Line v
Sign Up : @ B. Landing Page - Total @ A. Sign Up - Total
Count Total 1500
) B ancing Page Cow . \/\/\/\/_/_\/\/_\/\/\
Count Total
@ frmeever h W\/\/\/\/\/\//\/\/\/
750
Formulas +
500
Filter +
250
Breakdown +
0
Jun18 Jun 20 Jun 22 Jun 24 Jun 26 Jun 28 Jun 30 Jul 2 Jul 4 Jul 6 Jul 8 Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
Event2 v Average |!' Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jur
1€ B. Landing Page - Total 1,329.1 1,350 1,289 1,379 1,350 1,320 1,337 1,:
|AV 4 Q 0oo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
I = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- o o ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + &) Custom Today Yesterday 7D 30D 3M 6M  12M Compare v = Linear v Day v |~ Line v
Sign Up : 8 B. Landing Page - Total @ A. Sign Up - Total
Count Total 1500
j B ancing Page Cow . \/\/\/\/_/_\/\/_\/\/\
Count Total
o Fsme e . W\/\/\/\/\/\//\/\/\/
Formulas + Formula Name Optional
Formula Name
Filter + Formula Required
Use the labels next to the events above as
Breakdown + variables to create your formula.
eg. (A+B)/(A-B) * 100
Jun 26 Jun 28 Jun 30 Jul 2 Jul 4 Jul 6 Jul 8 Jul 10 Jul 12 Jul 14 Jul 16
Apply Formula B B Q
Q_ Search
Event2 v Average |!' Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jur
1€ B. Landing Page - Total 1,329.1 1,350 1,289 1,379 1,350 1,320 1,337 1,:
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v

I][] % 930 ® Welcorm?! Yo'u are viewing a Mix")ar‘el demo _ Implement Mixpanel Watch Tutorial

- o o ° Start building with your own data by clicking “Implement Mixpanel.”

Events & Cohorts v + &) Custom Today Yesterday 7D 30D 3M 6M  12M Compare v = Linear v Day v |~ Line v

Sign Up : 8 B. Landing Page - Total @ A. Sign Up - Total

Count Total 1500
j B ancing Page Cow . \/\/\/\/_/’_\/\/_\/\_/\
Count Total
o Fsme e . W\/\/\/\/\/\//\/\/\/
Formulas + Formula Name Optional
Percentage of new users
Filter + Formula Required
(A/B)*100
Breakdown +
Jun 26 Jun 28 Jun 30 Jul 2 Jul 4 Jul 6 Jul 8 Jul 10 Jul 12 Jul 14 Jul 16
Apply Formula B B Q
Q_ Search
Event2 v Average |!' Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jur
1€ B. Landing Page - Total 1,329.1 1,350 1,289 1,379 1,350 1,320 1,337 1,2
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + &) Custom Today Yesterday 7D 30D 3M 6M  12M Compare v |: Linear v Day v & Line v
Sign Up : @ B. Landing Page - Total @ A. Sign Up - Total
Count Total 1,500
O toniingrege v . \/\/\/\/_/——\/\/_\/\_/\
Count Total
o frmes - w\/\/\/\/\/\//\/\/\/
Formulas P
(A+B)/C * 100
Filter +
Use events and cohorts as
variables in simple
arithmetic calculations.
Breakdown +
0
Jun18 Jun 20 Jun 22 Jun 24 Jun 26 Jun 28 Jun 30 Jul 2 Jul4 Julé Jul8 Jul10 Jul 12 Jul 14 Jul 16
Q Search
Event2 v Average |!' Jun18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jun
1€ B. Landing Page - Total 1,329.1 1,350 1,289 1,379 1,350 1,320 1,337 1,:


Blog

pageType: Marketing

pagePatterns:
Blog Page
Newsletter Section

screenElements:
Thumbnail
Grid List
Chip

screenElements:
Thumbnail
Pagination
Thumbnail
Grid List
Chip

pagePatterns:
Blog Page
Newsletter Section
Blog Page
Blog Page
Newsletter Section
Blog Page
Blog Page

pageType: Marketing Marketing Marketing Marketing Marketing Marketing Marketing

screenKeywords:
ocoo ?
: - HHDD
ml\_I anel Building features Usable ® Howto estabh%.h a
ol that are both powerful product analytics oo
& easy to use practice %/
' =77 ; \ §§§\
/
Our next step: Analytics for everyone Custom Buckets: Bringing more easy- How to establish a product analytics
Companies change as they grow, and that’s no to-use analysis power to Mixpanel practice
different for.us. Today, we're launching our new When competition is tight, it’'s common for Product analytics promises us something
brand. Andit's a .. companies to invest heavily into making their incredible: With more behavioral data about your
product the more “powerful” option available. ... users, you can make more informed product
decisions. But ...
ﬂ Amir Movafaghi Luke Peddemors Ryan Seams
CEO @ Mixpanel f & Neha Nathan Sr. Director, Customer Success @ Mixpanel
V4 .
We're making our
prices public
|Why we're standardizing our terms and 8 product analytics use cases from our We're making our prices public
conditions best customer stories We kicked off this year by introducing our vision
Early this year, we embarked on a mission to Mixpanel’s core value has always been to unlock fo_rtransparent pric_ing that would make it as
remove friction in the B2B SaaS customer buying growth for digital products and the companies frictionless as possible ..
experience by making ... behind them. The way we ...
ﬂ Amir Movafaghi Lauren Volpi Thiaga Rajan
¢ CEO @ Mixpanel VP of Marketing @ Mixpanel Director of Engineering @ Mixpanel
.
Get the Iatest from Mlxpanel e.g., eleanor.shellstrop@mixpanel.com m
E;gment \r5
E Embeddable Reports l.‘ IRL EVENTS
9 . . . 4
E”ng'”%M'XPtanel Where we’'ll
c . ¢ oyour favorite .

Kevin Harris productivitytos & £ @) be in 2023

VP of Global Business Development coda

& Alliances @ Segment
DATA STACK / PRODUCT ANALYTICS INSIDE MIXPANEL INSIDE MIXPANEL
Twilio Segment’s head of tech alliances Embeddable reports: Bringing Mixpanel IRL events: Where we’ll be in
on the state of CDP and where product Mixpanel to your favorite productivity 2023
|Popular Latest
Introducing Boards Your company KPls.
Collaboration just got way easier One ready-to-use template.

How we're building powerful 0= .. = = e @ - —— ‘ Theproduct data VCs

product analytics that everyone = . | - B e — P want to see before

can trust, use, & afford 1 . i Mo E el - Coe . investing in your startup
INSIDE MIXPANEL BLOG POST INSIDE MIXPANEL BLOG POST
How we’re building product analytics Meet Mixpanel Boards: a better way Introducing Mixpanel’s Company KPIs  The product data VCs want to see
that everyone can trust, use, and to collaborate Dashboard template before investing in your startup
afford
Browse the Signal
Want to go deeper? Click on a category below for more from the Signal.
Data Stack Product Analytics Product Foundations Product Metrics Inside Mixpanel Innovators 0O Search...

| el
Introducing Foundational Templates Behind the Product
keth =, /
© i
[akethe Exclusive anecdotes =
- guesswork & advice from data a
[ |
disruptors.
e Lifecycle Analysis:
A Mixpanel Publication
|Subscribe to the Signal
C ' t
mpaign . .
ampaigns to Mixpanel Marketing
| |
conversions i
Analytics
|ﬂtrOdUCing M ixpanel Mixpanel launched over a decade ago as an analytics
Marketing Ana'ytiCS tool for product teams. But here’s a little secret: More
than half of our users today are actually on marketing
teams. There are two reasons why. Product and
marketing teams have to ...
ﬂ Amir Movafaghi
CEO @ Mixpanel
e buane povort e
product analytics that everyone oo (R e i Ivr;itptr:d s:eCtb:?ot:: -
can trust, use, & afford 1 LD R Medel O : investing in your startup
|Customer focu§§d How | treat my creative
terms and conditions: ‘ copy like a product—
Enterprise-level, less using data
complexity .
INSIDE MIXPANEL PRODUCT ANALYTICS
We're updating our terms and How I treat my creative copy like a
conditions to save our customers time, product—using data
give peace of mind We’ve run dozens of customer interviews,
At Mixpanel, we've made progress on our mission aInaIyzed our Co.mpetito.rs, tracked our cu.st.omer
to streamline the purchasing process for lifecycle, and aligned with the company vision:
. . . We’re ...
customers by posting our pricing publicly ...
James Allee Ashley Hockney
\ & Lupe Garcia-Pham Marketing Leader, Ex-Buffer and Codecademy
1/ 19 >

"

y

@ @ @ © 2023 Mixpanel. All rights reserved
|mlxpaHEI Product v Community v Company ~ Pricing Talk to Sales
& Blog
[ |
P =@ BecomeaPartner (S b I
P Og P eS W We're Hiring! ,S I e
Simple and powerful analytics that helps everyone make better decisions.
|Browse the Signal
Want to go deeper? Click on a category below for more from the Signal.
Data Stack Product Analytics Product Foundations Product Metrics Inside Mixpanel Innovators 0O Search...
|
Introducing Foundational Templates Behind the Product
.,
| ake the e Exclusive anecdotes <}
- gUEesSWOork  &advice from data = K
[]
outofit e | §
emm-
A Mixpanel Publication
INSIDE MIXPANEL h £ N INSIDE MIXPANEL
+ 2 e . .

Introducing Foundational Templates i ; S 7 Brand is behavior

We’re always working on making it easier to get ; : - If brands of the past were static, today's brands

started with Mixpanel. But still, it can be hard to 2 are treated as living beings. That means we're

know ... judged and measured ...

B
Julia Kimes A . ~f Paul Jun
Product Marketing Manager Read Stories _ 1 Principal Brand Strategist


Saving report

pageType: Application Application Application

screenKeywords:
)-( Boards Reports v Users Events Q Search 3 +K §§§ @ €§§' fl?grij:cata;ta v
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v [= stacked Bar v
Sign Up : Compare to previous quarter %)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q_ Search
B Landing Page : Event v Value v
2
Count Totel o, Lancing rage - Totan LI ) Frentzor2
' ]
() First time ever 31 v | Select all
12
A Sign Up - Total 200NN, B. Landing Page - Total
' ]
® A. Sign Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€
|)-( Boards Reports v Users Events Q search 3 +K 8 (@ fl?grij:cata;ta v
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 — P ® Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &S ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + f5) Jun30,2020 — Jul 17,2020  Today Yesterday 7D 30D  3M  6M  12M = Linear v |= Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q_ Search
) Landing Page : Event v Value v
2
count ot B. Landing Page - Total 2NN Frentzorz
' ]
() First time ever 31 v | Select all
12
A Sign Up - Total /7777777777 B. Landing Page - Total
' ]
® A. Sign Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€
|)-( Boards Reports v Users Events Q search 3 +K 8 (@ fl?grij:cata;ta v
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page ° & Close
Analyze Uniques by User v
I = oo ® Welcome! You are viewing a Mixpanel demo Watch Tutorial

© &S 8° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + f5) Jun30,2020 — Jul 17,2020  Today Yesterday 7D 30D  3M  6M  12M = Linear v |= Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q_ Search
) Landing Page : Event v Value v
2
count ot B. Landing Page - Total 2NN Frentzorz
' ]
() First time ever 31 v | Select all
12
A Sign Up - Total /7777777777 B. Landing Page - Total
' ]
® A. Sign Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€


View users

screenElements:
Stacked List
Drawer

screenPatterns:
Charts
Other Content

pageType: Application Application Application Application

screenKeywords:
).( Boards Reports v Users Events Q Search 3 +K §§§ @ €§§ fﬁgr;::tasata o
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page View users ' Expand X
Analyze Uniques by User v | @ B. Landing Page - Total
i t
— — voo @ Welcome! You are viewing a Mixpanel demo /) usersin segmen
I][]o S & Start building with your own data by clicking “Implement Mixpanel.” @ 288
- Export CSV Create Cohort
Events & Cohorts v + ) Jun30,2020 — Jul17,2020 Today = Yesterday 7D 30D  3M &M 12M
|

Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
D Landing Page : Event v Value v
2
count ot 5. Landing Page - Total NNl
' c—— ]
@) First time ever
12
 sianto - Tt LI,
' ]
15

Filter +
Aa City :

Is  California City
Breakdown +

1€
|)-( Boards Reports v Users Events Q search 3 +K 8 (@ fl?grij:cata;ta v
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 — P ® Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &S ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + f5) Jun30,2020 — Jul 17,2020  Today Yesterday 7D 30D  3M  6M  12M = Linear v |= Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q_ Search
) Landing Page : Event v Value v
2
count ot B. Landing Page - Total 2NN Frentzorz
' ]
() First time ever 31 v | Select all
12
A Sign Up - Total /7777777777 B. Landing Page - Total
' ]
® A. Sign Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€
|\V . 893 B2B / SaaS .
™ Boards Reports Users Events Q Search 3 +K SRS @ €§§' Al Project Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page View users ¢ Expand x
Analyze Uniques by User v | @ B. Landing Page - Total
L. . 31users in segment
- — voo @ Welcome! You are viewing a Mixpanel demo
I]']" &N &° Start building with your own data by clicking “Implement Mixpanel.” @ a8
1 Export CSV Create Cohort
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M
Q_ Search...
Sign Up : Compare to previous quarter X)
Count Total i #
e @ B. Landing Page - Total @ A. Sign Up - Total Q Lina Castillo
keamsa@petib.bh
B Landing Page : Event v Value v
o e? Maurice Alvarez
Court Toa 5. Lancing poge - Totat | LN fi@wisn
' - 1
@ First time ever g Mamie Williams
12
. sign Up - ot LN vei@cucidpac
' ]
15
6 Lou Peters
mumocon@fi.jm
Filter + a Nathaniel Buijs
jloh@noduv.tw
Aa City :
Dennis Joly
Is  California City lozudes@kife.org
. Gregory Delgado
Breakdown + dotbuzap@zediv.hk
° Hettie Moretti
denot@zinob.cm
. Ricky Bigazzi
aj@dalu.org
€
|)-( Boards Reports v Users Events Q Search 3 +K §§§ @ €§§ fl?grij:cata;ta v
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 — P ® Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &S ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + f5) Jun30,2020 — Jul 17,2020  Today Yesterday 7D 30D  3M  6M  12M = Linear v |= Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q_ Search
) Landing Page : Event v Value v
2
count ot B. Landing Page - Total 2NN Frentzorz
' ]
@) First time ever 31 | Selectall
12
A. Sign Up - Total V/////////////////////////////////////////////////A A View Users 1ding Page - Total
' ]
* @ View Events n Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€


Editing flows settings

pageType: Application Application Application Application Application Application

screenKeywords:
AV 4 Q 0oo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
¢ Untitted + / -° Untitled +Add description... & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo xS ° Start building with your own data by clicking “Implement Mixpanel.”
Steps + @ Jun 30,2020 — Jul 17,2020  Today  Yesterday 7D 30D 3M 6M 12M & Hide Events 2 rows M Top Paths v
[A SignUp : :
0 Steps before, 3 Steps after v
60% overall conversion
(B Landing Page : 100%
0 Steps before, O Steps after v 15
@) First time ever
75%
60% 100%
Conversion Criteria Advanced v 7 7
50%
19 Within 30 days
— 25%
= Uniques
0%
E d Events by P t . . .
xpand Events by Froperty * 1 Sign Up 2 Tutorial Start 3 Tutorial Complete - -
Filter + 26.67% overall conversion
100%
Aa City : 15
Is  California City
e 75%
|AV 4 = 0oo B2B / SaaS
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
¢ Untitted + / -° Untitled +Add description... & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo xS ° Start building with your own data by clicking “Implement Mixpanel.”
Steps + @ Jun 30,2020 — Jul 17,2020  Today  Yesterday 7D 30D 3M 6M 12M & Hide Events 2 rows |§ User Flows v
[A SignUp H [>C user Flows
0 Steps before, 3 Steps after v
+ A Sign Up A+1 A+2 A+3 + + Bl |ln Top Paths
. . Sign Up 2% Tutorial Start 2% Tutorial Complete Drop-off Drop «..
(8 Landing Page : 100% 15 ¥ e0% 9  ea% 9 © 100% 15 © 100% 15
0 Steps before, O Steps after v
@) First time ever
Conversion Criteria Advanced v
19 Within 30 days
= Uniques
{$ Tutorial Complete {$ Tutorial Start
26.67% 4 26.67% 4
Expand Events by Property + l l
Filter +
@ Drop-off @ Drop-off
. 13.33% 2 13.33% 2
Aa City :
Is  California City . .
1€
|AV 4 = 0oo B2B / SaaS
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
¢ Untitted + / -° Untitled +Add description... & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo xS ° Start building with your own data by clicking “Implement Mixpanel.”
Steps + @ Jun 30,2020 — Jul 17,2020  Today  Yesterday 7D 30D 3M 6M 12M & Hide Events 2 rows |§ User Flows v
[A SignUp : :
0 Steps before, 3 Steps after v
+ A Sign Up A+1 A+2 A+3 + + B Drop-off +
. . Sign Up 2% Tutorial Start 2% Tutorial Complete Drop-off Drop-off
(8] Landing Page : 100% 15 ¥ so% 9 ¥ 60% 9 © 100% 15 © 100% 15
0 Steps before, O Steps after v
@) First time ever
Conversion Criteria Advanced v
19 Within 30 days
= Uniques
{$ Tutorial Complete {$ Tutorial Start
26.67% 4 26.67% 4
Expand Events by Property + l l
Filter +
@ Drop-off @ Drop-off
. 13.33% 2 13.33% 2
Aa City :
Is  California City . .
1€
|AV 4 = 0oo B2B / SaaS
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
¢ Untitted + / -° Untitled +Add description... & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo xS ° Start building with your own data by clicking “Implement Mixpanel.”
Steps + @ Jun 30,2020 — Jul 17,2020  Today  Yesterday 7D 30D 3M 6M 12M & Hide Events 3 rows |§ User Flows v
[A SignUp : :
0 Steps before, 3 Steps after v
+ A Sign Up A+1 A+2 A+3 + + B Drop-off +
. . Sign Up 2% Tutorial Start 2% Tutorial Complete Drop-off Drop-off
(8] Landing Page : 100% 15 ¥ so% 9 ¥ 60% 9 © 100% 15 © 100% 15
0 Steps before, O Steps after v
@) First time ever
Conversion Criteria Advanced v
19 Within 30 days
= Uniques
{$ Tutorial Complete {$ Tutorial Start
26.67% 4 26.67% 4
Expand Events by Property + l l
Filter +
@ Drop-off @ Drop-off
. 13.33% 2 13.33% 2
Aa City :
Is  California City . .
1€
|AV 4 = 0oo B2B / SaaS
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
¢ Untitted + / -° Untitled +Add description... & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo xS ° Start building with your own data by clicking “Implement Mixpanel.”
Steps + @ Jun 30,2020 — Jul 17,2020  Today  Yesterday 7D 30D 3M 6M 12M & Hide Events 3 rows |§ User Flows v
A signUp : Rows of Events
0 Steps before, 3 Steps after v The number of events in each column
+ A Sign Up A+1 A+2 A+3 + 3 rows of events
. . Sign Up 2% Tutorial Start 2% Tutorial Complete Drop-off
(8 Landing Page : 100% 15 ¥ e0% 9  ea% 9 © 100% 15 ~100% 15
0 Steps before, O Steps after v
@) First time ever
Conversion Criteria Advanced v
19 Within 30 days
= Uniques
{$ Tutorial Complete {$ Tutorial Start
26.67% 4 26.67% 4
Expand Events by Property + l l
Filter +
@ Drop-off @ Drop-off
. 13.33% 2 13.33% 2
Aa City :
Is  California City . .
1€
|AV 4 = 0oo B2B / SaaS
” Boards Reports v Users Events Q Search 3 +K oo @ €§§' Al Project Data ~
« Untitled v / 5° Untitled +Add description... @ Close
Analyze Uniques by User v —
0 = s00 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo xS ° Start building with your own data by clicking “Implement Mixpanel.”
Steps + ) Jun 30,2020 — Jul 17,2020  Today Yesterday 7D 30D 3M  6M  12M & HideEvents 2 rows [ User Flows ~
[A SignUp : Rows of Events
0 Steps before, 3 Steps after v The number of events in each column
e + A Sign Up A+ A+2 A+3 + 7 rows of events
. . Sign Up 2% Tutorial Start 2% Tutorial Complete Drop-off
(8 Landing Page : 100% 15 V60 9 60 9 © 100% 15
0 Steps before, O Steps after v
@ First time ever
Conversion Criteria Advanced v
{9 Within 30 days
= Uniques
-:% Tutorial Complete -:% Tutorial Start
26.67% 4 26.67% 4
Expand Events by Property + . .
Filter +
@ Drop-off @ Drop-off
. 13.33% 2 13.33% 2
Aa City :
Is  California City . .
1€


Changing chart visualization

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q search 3 +K 8 (@ R
¢ Untitled ~ / [|j, Untitled + Add description... & Close
(1) Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial

I][]o § §g° Start building with your own data by clicking “Implement Mixpanel.”
Steps + &) Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D  3M  6M  12M = lw #  lw FunnelSteps v

Compare to previous quarter %) #+ T
Sign Up :

@ Overall - 0% (0%)
¢ Landing Page : 100% 100%
% 12 % 15

@) First time ever

75%
Conversion Criteria Advanced v
79 Within 30 weeks 50%
= Uniques 25

/ 0% 0%
Filter Lasttouch v =+ 0% . 77277722227 W22 N |
1 Step1 2 Step 2
Aa City :
Is  California City B B Q
Q Search 1 Step 1 2 Step 2

Breakdown Lasttouch v 4+ p

Property 1 v Total Conv. H (A (¥ H

Overall 0% 15 - 0% [

Overall 0% 12 - 0% 4]
1« @ Find Interesting Segments  Receive an email of statistically significant segments impacting this funnel.
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§ All Project Data ~
¢ Untited v / [g, Untitled +Add description.. & Close
0o N -
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Steps +
Sign Up : &) Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D  3M  6M  12M = lw # |l FunnelSteps v
Compare to previous quarter X) H+ I
¢ Landing Page :
@ Overall - 0% (0%)
@) First time ever
100% 100%
% 12 7 15 View conversion rates
% between funnel steps.
Conversion Criteria Advanced v
75%
79 Within 30 weeks
= Uniques 50%
25%
Filter Lasttouch v <+ /
. 0% 0%
Aa City : 0% % V7227227727 MW zzz2222a
Is California City 1 Step 1 2 Step 2
Breakdown Lasttouch v 4+
Q_ search 1 Step 1 2 Step 2
Property 1 v Total Conv. H (A (o) 2% +
Overall 0% 15 - - 0% [
e Overall 0% 12 - - 0% )
|AV 4 Q 0oo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' All Project Data ~
¢ Untitted v / [, Untitled +Add description... & Close
e 8 &
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Steps +
Sign Up : @ Jun 30,2020 — Jul 17,2020  Today  Yesterday 7D 30D 3M 6M  12M All steps v |§ Top Paths v
Compare to previous quarter X)
¢ Landing Page :
Step 1 Step 2
@) First time ever = =L
Sign Up Drop-off
100% 15 100% 15
Conversion Criteria Advanced v
79 Within 30 weeks
= Uniques
Filter Lasttouch v <+
Aa City :
Is  California City
€
|AV, Q 893 B2B / SaaS .
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§ All Project Data
¢ Untitted v / [, Untitled +Add description... & Close
0o N -
® Welcome! You are viewing a Mixpanel demo Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Steps +
Sign Up : &) Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D  3M  6M  12M = lwm # |l FunnelSteps v
Compare to previous quarter X) H+ I
> Landing Page : [l Funnel Steps
@ Overall - 0% (0%)
@) First time ever lez Funnel Trends
100% 100%
% 12 % 15 | |= Time to Convert
Conversion Criteria Advanced v E Frequency
75%
79 Within 30 weeks [ Top Paths
= Uniques 50%
25%
Filter Lasttouch v <+ /
0% 0%
Aa City : 0% % V7227227727 MW zzz2222a
Is California City 1 Step 1 2 Step 2
804
Breakdown Lasttouch v 4+
Q Search 1 Step 1 2 Step 2
Property 1 v Total Conv. H# [ (o) (¥ fa s
Overall 0% 15 - - 0% [
e Overall 0% 12 - - 0% )


Renaming a cohort

screenKeywords:
X
Rename
Onboard Variant: Control Group
Cancel
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + &) Custom Today = Yesterday 7D 30D 3M &M 12M Compare v = Linear v Day v |~ Line v
= Sign Up v X @ B. Onboard Variant: Control Group @ A. Sign Up - Total
Count Total 50K
-
B Onboard Variant: Control Group ~ :
40K
Formulas +
30K
Filter +
20K
Breakdown +
10K
0
Jun18 Jun 20 Jun 22 Jun 24 Jun 26 Jun 28 Jun 30 Jul 2 Jul 4 Jul 6 Jul 8 Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
Mixed 2 v Average |!' Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jur
1€ B. Onboard Variant: Co... 44,331.0 44,227 44,188 44,240 44,278 44,260 44,263 44,3
|X
Rename
Control Group
Cancel
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
I = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- o o ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + &) Custom Today Yesterday 7D 30D 3M 6M  12M Compare v = Linear v Day v |~ Line v
= Sign Up v X @ B. Onboard Variant: Control Group @ A. Sign Up - Total
Count Total 50K
-
B Onboard Variant: Control Group ~ $
) 40K
& Rename
Formulas
X Remove
Filter
Duplicate
Breakdown +
10K
0
Jun18 Jun 20 Jun 22 Jun 24 Jun 26 Jun 28 Jun 30 Jul 2 Jul 4 Jul 6 Jul 8 Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
Mixed 2 v Average |!' Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jur
1€ B. Onboard Variant: Co... 44,331.0 44,227 44,188 44,240 44,278 44,260 44,263 44, ;
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + &) Custom Today = Yesterday 7D 30D 3M &M 12M Compare v = Linear v Day v |~ Line v
= Sign Up v X @ B. Control Group B A. Sign Up - Total
Count Total 50K
-
B Control Group (Onboard Varia... ~ :
40K
Formulas +
30K
Filter +
20K
Breakdown +
10K
0
Jun18 Jun 20 Jun 22 Jun 24 Jun 26 Jun 28 Jun 30 Jul 2 Jul 4 Jul 6 Jul 8 Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
Mixed 2 v Average |!' Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jur
1€ B. Control Group 44,331.0 44,227 44,188 44,240 44,278 44,260 44,263 44,


Changing chart to table view

screenElements:
Dropdown Menu
Badge

screenElements:
Table
Dropdown Menu
Badge

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I
Count Total
@ B. Landing Page - Total @ A. Sign Up - Total
7
D Landing Page : = Bar
Count Total A .
~ |i Stacked Bar
@) First time ever
Formulas + 4 \ B Table New
. Metric
Filter + Tables display data in a
tabular view. ...
Is California City ::
Jun 30 Jul2 Jul4 Julé Jul8 Jul10 Jul2 Jul 14 Jul16
Q Search
1€ .
Event2 v Average || Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
|AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M £l Table v
Sign Up : Compare to previous quarter X) H+ I
Count Total
A Sign Up B Landing Page
. . Count Total Count Total
D Landing Page :
Count Total Current Jun 30 2020 - Jul 17 2020 Past Mar 30 2020 - Apr 16 2020 Current Jun 30 2020 - Jul 17 2020 Past Mar 30 2020 - Apr 16 2020
o 15 12 31 24
@) First time ever
Formulas +
Filter +
Aa City :
Is  California City
Breakdown +
1€
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
I = g0 @ Welcome! You are viewing a Mixpanel demo . Implement Mixpanel Watch Tutorial
- o o ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I
Count Total
@ B. Landing Page - Total @ A. Sign Up - Total @ Stacked Line
7
D Landing Page : = Bar
Count Total A .
[ stacked Bar
(@) First time ever
5 & Pie
Formulas + 4 \ BB Table New
## Metric
3 > \
Filter +
Aa city : 2 .:. .““ ?
I California City \ 5, ;
1 4 resesnsnsnaen "‘ — ':'. i ST oy R :-' 4 '-“' & —
Breakdown + o # B A
Jun 30 Jul 2 Jul 4 Jul 6 Julg Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
1€ f
Event2 v Average |/ Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:


Adding additional filters

screenPatterns:
Filter & Sort
Empty State

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
31 Users Y+ Hide Filter f Edit Columns - 8 Add/Edit Profile Q_ Search profiles
i ALL USERS
who did "v- Landing Page First value v Aa City Is California City @ Jun 30, 2020 — Jul 17, 2020 ﬁ
+ Filter
it ALL USERS
+ Filter
Name Email Updated at Country Code Region City Avatar
https:
Q Lina Castillo keamsa@petib.bh Jul 12, 2020 United States New York Staten Island ttps:/ra
>, pi/portrai
https:/ra
G Maurice Alvarez fi@wi.sn Jul 7, 2020 United States Inner Mongolia Autono... Hohhot pi/portrai
pg
g Mamie Williams vej@cucidpac.fj Jul7,2020 United States Stoke-on-Trent Stoke-on-Trent hItps://ra
pi/portrai
https:/ra
6 Lou Peters mumocon@fi.jm Jul 2, 2020 United States Kocaeli Kosekoy pi/portrai
pg
e httos: //ra
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
31 Users Y+ Hide Filter f Edit Columns - 8 Add/Edit Profile Q_ Search profiles
i ALL USERS
who did "v- Landing Page First value v Aa City Is California City @ Jun 30, 2020 — Jul 17, 2020 ﬁ
+ Filter
Name Email Updated at Country Code Region City Avatar
https:
Q Lina Castillo keamsa@petib.bh Jul 12, 2020 United States New York Staten Island ttps:/ra
>, pi/portrai
https:/ra
G Maurice Alvarez fi@wi.sn Jul 7, 2020 United States Inner Mongolia Autono... Hohhot pi/portrai
pg
g Mamie Williams vej@cucidpac.fj Jul7,2020 United States Stoke-on-Trent Stoke-on-Trent hItps://ra
pi/portrai
https:/ra
6 Lou Peters mumocon@fi.jm Jul 2, 2020 United States Kocaeli Kosekoy pi/portrai
pg
https:/ra
‘ Nathaniel Buijs jioh@noduv.tw Jun 26, 2020 United States Arizona Glendale pi/portrai
pg
https:/ra
P N S - - R tps:/7
|)-( Boards Reports v Users Events Q Search 3 +K §§§ @ €§§' fligrij:cata;ta v
i A SCCTIEERONE
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
31 Users Y+ Hide Filter f Edit Columns - 8 Add/Edit Profile Q_ Search profiles
i ALL USERS
who did "v- Landing Page First value v Aa City Is California City @ Jun 30, 2020 — Jul 17, 2020 ﬁ
+ Filter
it ALL USERS
+ Filter
Search... Onboard Variant: Control
+ &8 Group Clear all Save as
Show all properties v =
Né @ - S - = y Code Region City Avatar
828 In Cohort » Onboard Variant: Control Group ®
Cohort ID: 1794699 [ https:/ra
q "V Event » Account Created States New York Staten Island pi/portra
3% Event » Sign Up https:/ra
‘ , States Inner Mongolia Autono... Hohhot pi/portrai
3y Event ) Send Message pg
3% Event » App Open .
‘ v PP Op States Stoke-on-Trent Stoke-on-Trent thps.//ra
, pi/portrai
3§ Event ) Create Workspace 25 (K4}
. https:/ra
‘ “¢ Event) Landing Page Jul 2, 2020 United States Kocaeli Kosekoy pi/portrai
pg
We're changing our menu Use Classic https:/ra
1 Jun 26,2020 United States Arizona Glendale pi/portrai
Create Custom User Property pg
|AV 4 Q 0oo B2B / Saa$
~ Boards Reports v Users Events Q Search 3 +K oo @ €§§' All Project Data
(OO X000 (FLIRGEED00 .
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
0 Users Y+ Hide Filter ¢ Edit Columns - 8 Add/Edit Profile Q  Search profiles
i ALL USERS
who  did 3% Landing Page First value v Aa City Is  California City &) Jun 30,2020 — Jul 17,2020 - W
+ Filter
ii ALL USERS
who did 3% Account Created Total v Greater than or equal to 1 @ Last 30 days - @
+ Filter
Name Email Updated at ¢ Country Code Region City Avatar
This table is empty. Let's make a fresh start


Editing chart settings

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I
Count Total
@ B. Landing Page - Total @ A. Sign Up - Total
7
D Landing Page :
Count Total A .
@ First time ever
Formulas + 4 .
3 &
Filter +
Aa city : 2 .:. .““ ?
I California City \ 5, ;
1 4 resesnsnsnaen "‘ — ':'. i ST oy R :-' 4 '-“' & —
Breakdown + o # B A
Jun 30 Jul 2 Jul 4 Jul 6 Julg Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
1€ f
Event2 v Average |/ Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I
Count Total
@ B. Landing Page - Total @ A. Sign Up - Total E Rolling
7
B Landing Page : | Logarithmic
Count Total A .
|~ cumulative
(@) First time ever
Formulas + 4 .
3 >
Filter +
Aa city : 2 .:. .““ ?
I California City \ 5, ;
1 4 resesnsnsnaen "‘ — ':'. i ST oy R :-' 4 '-“' & —
Breakdown + o # B A
Jun 30 Jul 2 Jul 4 Jul 6 Julg Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
1€ f
Event2 v Average |/ Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
I = g0 @ Welcome! You are viewing a Mixpanel demo . Implement Mixpanel Watch Tutorial
- o o ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I Minute
Count Total
@ B. Landing Page - Total @ A. Sign Up - Total Hour
7
B ranine Peee E
Count Total A .
Week
(@) First time ever
5 Month
Formulas + 4 \ Quarter
Filter +
Aa city : 2 .:. .““ ?
I California City \ 5, ;
1 4 resesnsnsnaen "‘ — ':'. i ST oy R :-' 4 '-“' & —
Breakdown + o # B A
Jun 30 Jul 2 Jul 4 Jul 6 Julg Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
1€ f
Event2 v Average |/ Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
|)-( Boards Reports v Users Events Q search 3 +K 8 (@ fl?grij:cata;ta v
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 — P ® Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &S ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + f5) Jun30,2020 — Jul 17,2020  Today Yesterday 7D 30D  3M  6M  12M = Linear v |= Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q_ Search
) Landing Page : Event v Value v
2
count ot B. Landing Page - Total 2NN Frentzorz
' ]
() First time ever 31 v | Select all
12
A Sign Up - Total /7777777777 B. Landing Page - Total
' ]
® A. Sign Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
”D % 930 ® Welcom?! Yoy are viewing a MiXPaI;leI demo . Implement Mixpanel Watch Tutorial
- o ° ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
7 ———— [ ]
D Landing Page : Line charts display trends
over time.

Count Total A .
@) First time ever
Formulas + 4 .
Filter +

Is California City ::

Jun 30 Jul 2 Jul 4 Julé Julg Jul 10 Jul 12 Jul 14 Jul 16
Q Search
1€ .
Event2 v Average || Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
”D % 930 ® Welcom?! Yoy are viewing a MiXPaI;leI demo . Implement Mixpanel Watch Tutorial
- o ° ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |~ Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
7 ———— [ ]
B Landing Page : Linear is the standard
calculation of counts over

Count Total A . time.
@) First time ever
Formulas + 4 .
Filter +

Is California City ::

Jun 30 Jul 2 Jul 4 Julé Julg Jul 10 Jul 12 Jul 14 Jul 16
Q Search
1€ .
Event2 v Average || Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
I = g0 @ Welcome! You are viewing a Mixpanel demo . Implement Mixpanel Watch Tutorial
- o o ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I
Count Total
@ B. Landing Page - Total @ A. Sign Up - Total @ Stacked Line
7
D Landing Page : = Bar
Count Total A .
[ stacked Bar
(@) First time ever
5 & Pie
Formulas + 4 \ BB Table New
## Metric
3 > \
Filter +
Aa city : 2 .:. .““ ?
I California City \ 5, ;
1 4 resesnsnsnaen "‘ — ':'. i ST oy R :-' 4 '-“' & —
Breakdown + o # B A
Jun 30 Jul 2 Jul 4 Jul 6 Julg Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
1€ f
Event2 v Average |/ Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
|\V . 893 B2B / SaaS .
™ Boards Reports Users Events Q Search 3 +K SRS @ €§§' Al Project Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v [= stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q. Search
B Landing Page : Event v Value v
p 2 Event 2 of 2

Court Toa 5. Landing poge - Totat | LU entzo

@) First time ever :J v | Select all
p 2 B. Landing Page - Total
. sign Up - ot LN anding Page - Tota - Tota
' ] B Jun 302020 - Jui 172020
" 31 events il
+29.17% from previous period
Filter + % Mar 30 2020 - Apr 16 2020
24 events

Aa City :

Is  California City
Breakdown +

€


Requesting data

screenKeywords:
\V 2 o ooo App analytics
et Boards Reports Users Events Q Search 3 +K SRS @ €§§' Al Project Data
Personal Settings /\ We don't have any data! [ Implement Mixpanel
Don't worry—it's easy to get implemented.
Your Profile
Organizations
Projects Data & Prlvacy
Data & Privacy
Your Activity
Alerts
Use cookies to personalize your Mixpanel experience
Mixpanel uses cookies to deliver a personalized experience for our users. Storing this information allows us to keep you logged in to Mixpanel, and returns you
to where you were when you last left the site, along with additional benefits.
Help Mixpanel improve
Understanding how our customers use Mixpanel is how we improve our products & services. Help us make Mixpanel better by allowing us to log your product
usage.
Your Mixpanel Data
Personal usage data Delete Data
Mixpanel utilizes your usage data to improve our products & services. Deletion requests will delete your
usage data but maintain the personal data we need to keep your account operational.
GDPR API
@ Your request has been sent. A support engineer will contact you at: jdoe.mobbin@gmail.com X
o SR _ WX the generate button to create an API token Generate
|\V 4 > 000 App analytics
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' Al Project Data
Personal Settings /\ We don't have any data! [ Implement Mixpanel
Don't worry—it's easy to get implemented.
Your Profile
Organizations
Projects Data & Prlvacy
Data & Privacy
Your Activity
Alerts
Use cookies to personalize your Mixpanel experience
Mixpanel uses cookies to deliver a personalized experience for our users. Storing this information allows us to keep you logged in to Mixpanel, and returns you
to where you were when you last left the site, along with additional benefits.
Help Mixpanel improve
Understanding how our customers use Mixpanel is how we improve our products & services. Help us make Mixpanel better by allowing us to log your product
usage.
Your Mixpanel Data
Personal usage data Request Data Delete Data
Mixpanel utilizes your usage data to improve our products & services. Deletion requests will delete your
usage data but maintain the personal data we need to keep your account operational.
GDPR API
OAuth Token for GDPR APIs Click the generate button to create an API token Generate


Editing columns

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
31 Users Y+ Hide Filter f Edit Columns - 6 Add/Edit Profile Q_ Search profiles
i ALL USERS
who did "v Landing Page First value v Aa City Is California City @ Jun 30, 2020 — Jul 17, 2020 O
+ Filter
Name Email Updated at ¢ Country Code Region City
Q Lina Castillo keamsa@petib.bh Jul 12, 2020 United States New York Staten Island
@ Maurice Alvarez fi@wi.sn Jul7,2020 United States Inner Mongolia Autonomo... Hohhot
g Mamie Williams vej@cucidpac.fj Jul7,2020 United States Stoke-on-Trent Stoke-on-Trent
e Lou Peters mumocon@fi.jm Jul 2, 2020 United States Kocaeli Kosekoy
Q Nathaniel Buijs jioh@noduv.tw Jun 26,2020 United States Arizona Glendale
s Dennis Joly lozudes@kife.org Jun 18, 2020 United States Maharashtra Pune
|AV 4 Q 0oo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
31 Users Y+ Hide Filter f Edit Columns - 6 Add/Edit Profile Q_ Search profiles
ii ALL USERS Aa User » Name Searchi:
Tracked as $Sname
who did "v Landing Page First value v Aa City
Show all properties =
© - ¢ 4 A~ 550.1K
+ Filter
— Deselect all
The full name of the user.
+ Group Example Aa Name Hlear all
Nicole Johnson
Aa Email
Name Email Updated ¢
£ Updated at
Q Lina Castillo keamsa@petib.bh Jul 12, 202 and
. Aa Country Code
K4
@ Maurice Alvarez fi@wi.sn Jul 7, 2020 United States Aa Region
L} N .
g Mamie Williams vej@cucidpacfj Jul 7, 2020 United States RElEctanehele dmeny Use Classic | mrent
Create Custom...
e Lou Peters mumocon@fi.jm Jul 2, 2020 United States
Select 6
Q Nathaniel Buijs jioh@noduv.tw Jun 26,2020 United States Arizona Glendale
s Dennis Joly lozudes@kife.org Jun 18, 2020 United States Maharashtra Pune
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
31 Users ?¢ Hide Filter f Edit Columns - 6 Add/Edit Profile Q_ Search profiles
i ALL USERS Aa User» City Search...
Tracked as Scity
who did "v Landing Page First value v Aa City N
Show all properties =
@9 ¢) 109 A~ 550K
+ Filter
The city of the event sender, parsed from IP. | Aa City
+ Group Example Aa Avatar rlear all
San Francisco, Los Angeles
(] Aa Browser
Name Email Updated ¢
(] Aa Browser Version
Q Lina Castillo keamsa@petib.bh Jul 12, 202 and
) @ | B} Created
@ Maurice Alvarez fi@wi.sn Jul7,2020 United States C] Aa Device
g Mamie Williams vej@cucidpacfj Jul 7, 2020 United States RElEctanehele dmeny Use Classic | mrent
Create Custom...
6 Lou Peters mumocon@fi.jm Jul 2, 2020 United States
Select 8
a Nathaniel Buijs jioh@noduv.tw Jun 26,2020 United States Arizona Glendale
g Dennis Joly lozudes@kife.org Jun 18, 2020 United States Maharashtra Pune
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
31 Users Y+ Hide Filter f Edit Columns - 8 Add/Edit Profile Q_ Search profiles
i ALL USERS
who did "v- Landing Page First value v Aa City Is California City @ Jun 30, 2020 — Jul 17, 2020 ﬁ
+ Filter
Name Email Updated at Country Code Region City Avatar
https:
Q Lina Castillo keamsa@petib.bh Jul 12, 2020 United States New York Staten Island ttps:/ra
>, pi/portrai
https:/ra
G Maurice Alvarez fi@wi.sn Jul 7, 2020 United States Inner Mongolia Autono... Hohhot pi/portrai
pg
g Mamie Williams vej@cucidpac.fj Jul7,2020 United States Stoke-on-Trent Stoke-on-Trent hItps://ra
pi/portrai
https:/ra
6 Lou Peters mumocon@fi.jm Jul 2, 2020 United States Kocaeli Kosekoy pi/portrai
pg
https:/ra
‘ Nathaniel Buijs jioh@noduv.tw Jun 26, 2020 United States Arizona Glendale pi/portrai
pg
https:/ra
P N S - - R tps:/7
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Analyze Uniques by User v
Users
31 Users Y+ Hide Filter f Edit Columns - 6 Add/Edit Profile Q_ Search profiles
it ALL USERS Aa User ) Avatar Search...
who did "v Landing Page First value v Aa City
Show all properties =
© - ¢ - A~ 550K
+ Filter (] Aa Avatar
(] Aa Browser Hlear all Save as
+ Group I
(] Aa Browser Version
Name Email Updated ¢
C] B} Created
Q Lina Castillo keamsa@petib.bh Jul 12, 202 D Aa Device and
K4
@ Maurice Alvarez fi@wi.sn Jul7, 2020 United States O3 Aa istinctio
] A Civnt Cannm
g Mamie Williams vej@cucidpacfj Jul 7, 2020 United States RElEctanehele dmeny Use Classic | mrent
Create Custom...
e Lou Peters mumocon@fi.jm Jul 2, 2020 United States
Select 6
Q Nathaniel Buijs jioh@noduv.tw Jun 26,2020 United States Arizona Glendale
s Dennis Joly lozudes@kife.org Jun 18, 2020 United States Maharashtra Pune


Help docs

screenElements:
Dropdown Menu
Icon

screenElements:
Icon
Card
Grid List

screenElements:
Dropdown Menu
Icon
Icon
Card
Grid List

pagePatterns:
Support & Help Center Page
Footer Section
Support & Help Center Page

pageType: Marketing Marketing Marketing Marketing

screenKeywords:
[J
\, Contact Support
mixpanel
Promoted Articles
Guide to Mixpanel Basics Lookup Tables In Depth Getting Started with Identity Management
Analysis Overview Mixpanel Support Policy and Offerings

-‘.’ PRODUCT RESOURCES SUPPORT COMPANY

" " Team Dashboards & Alerts Product Updates Contact Us About Us
Interactive Reports Customer Stories Developer Docs Press
Limitless Segmentation Blog Help Center Careers
Group Analytics Content Library Legal
Data Integrations Webinars Your Privacy Rights
Scalable Infrastructure User Community
Security & Privacy Partners
Integration Directory Topics

Sitemap
@ @ @ ® All Systems Operational ~ © 2020 Mixpanel. All rights reserved ~ Terms  Privacy Policy
|mlxpanel Product ~ Community v Company v Pricing Talk to Sales
[ Analysis
P i ibl
| 2 Developer S IS p OSS I e
. ' Integrations ..
Simple ¢ that helps everyone make better decisions.
& Security &Privacy
[ DevDocs
Let’s Build
[E HelpDocs
|[J
mixpanel O

Start Here Data Analysis Manage Account

Basic concepts and Tracking, Identity Build and interpret Administrative

instructions to get Mangement, Lexicon, reports in Mixpanel. settings, billing, and
started quickly. and Integrations. your Mixpanel
account.
0 {3 S|
Product Resources Developer Docs Community Product Updates
Learn how to use data SDKs, APls, and Data Collaborate with other Mixpanel's latest
to drive product-led Pipelines. Mixpanel users. features and products.
growth.
w
Promoted Articles
|[J
mi<p anel ST e
How can we help?
Q Search our articles
Popular sections: Getting Started, Billing and Plans, Funnels
= S & ®
Start Here Data Analysis Manage Account
Basic concepts and Tracking, Identity Build and interpret Administrative
instructions to get Mangement, Lexicon, reports in Mixpanel. settings, billing, and
started quickly. and Integrations. your Mixpanel
account.
g {1 S
Product Resources Developer Docs Community Product Updates


Integrations

screenElements:
Grid List
Card

screenElements:
Dropdown Menu
Icon
Grid List
Card

pagePatterns:
Integrations Page
Integrations Page
Integrations Page

pageType: Marketing Marketing Marketing Marketing Marketing

screenKeywords:
Udld FlivaCy [/ LOlliplialicc
Data Warehouse PARTNER PARTNER PARTNER
Feature Flagging
Heatmapping \/ z a ier . haPPYfOX
’\ —
Implementation
Location Context Apxor Zapier HappyFox
Messaging and Marketing Apxor is world's first digital nudging Zapier is an online automation tool Give your Support team easy
Automation platform for apps. Do you know that connects your favorite apps access to how users are engaging
why apps like Instagram, Facebook, together. By setting up connections with your apps to solve tickets
Onboarding / Walkthrough Pinterest etc quickly accelerate... called Zaps, you can automate yo... faster.
Product Development
Surveys
PARTNER PARTNER PARTNER
User Experience
iPaaS
Qrm TREASURE DATA KOCHAVA
APPTIMIZE®
Treasure Data Apptimize Kochava
This analytics data connector Apptimize helps product teams Consolidate your marketing
allows you to create an instant deliver the best user experiences intelligence and optimize
connection to import all of your through cross-platform A/B testing advertising across all connected
historical records. and feature management. devices. Use the tools the pros us...
PARTNER PARTNER PARTNER
RevenueCaf @ databox moengage
RevenueCat Databox MoEngage
RevenueCat is a Subscription Databox is a decision-making With Al-powered customer journey
platform for mobile apps. Whether platform built to help you track orchestration and personalization
you are building a new app or performance, discover insights, and capabilities, MoEngage enables
already have millions of... understand what’s going on with... hyper-personalization at scale...
|mlxpanel Product ~ Community v Company v Pricing Talk to Sales
[ Analysis
P i ibl
| 2 Developer S IS p OSS I e
. ' Integrations ..
Simple ¢ that helps everyone make better decisions.
& Security &Privacy
[ DevDocs
Let’s Build
[E HelpDocs
|Collections Q_ Search by name, service or phrases

Cohorts out of Mixpanel

Events into Mixpanel

Events out of Mixpanel PARTNER PARTNER PARTNER

Formatted for Experiments Report

Schemas Synch @

Support of Mixpanel's EU Servers

Supported Partner AB Tasty Braze Sprig
AB Tasty is a customer experience Braze is a comprehensive customer Sprig's product experience insight

Categories optimization company. We help engagement platform that powers offering lets product teams capture

A/ B Testing / Experimentation brands build better user relevant and memorable user insights fast to turn them into
experiences and unlock new level... experiences between consumers... product users love.

Advertising

Attribution / Deep Linking

Business Intelligence PARTNER PARTNER PARTNER

CRM

Chat 4 productboard & Google Cloud

Collaboration

Customer Data Platform Productboard Figma Google Cloud

EEGIET Seeees Productboard is a customer-driven Figma is the first professional- Google Cloud Platform, offered by
product management system that grade online tool created Google, is a suite of cloud

Dashboarding empowers teams to get the right specifically for interface design. computing services that runs on

L products to market, faster. Amid... Born on the Web, Figma helps the... the same infrastructure that Goog...

Data Pipeline

Data Privacy / Compliance

Data Warehouse PARTNER PARTNER PARTNER

Feature Flagging \/ ®

Heatmapping a Ier . ha fOX

Implementation
|(d
mixpanel Gettarted
I t g t -
Mixpanel’s integrations seamlessly integrate to deliver best-of-breed solutions to
customers, empowered by our user insights.
Mixpanel does not charge for any messaging events coming through a direct integration from an officially supported messaging partner.
See the complete list here. Mixpanel charges for all events coming from unofficial message partners.
Collections .
Q_ Search by name, service or phrases
Cohorts out of Mixpanel
Events into Mixpanel
Events out of Mixpanel PARTNER PARTNER PARTNER
Formatted for Experiments Report
|Build an integration and

To get started, all you need to do is create an integration with published

public-facing documentation and a detailed setup guide.
Integrate Getlisted Partner
Building an integration with Mixpanel is a Get discovered and help Mixpanel Become an Integration Partner to unlock
powerful way to provide value to your customers learn about your offering by more use-cases and extend the value of
customers that also use Mixpanel. adding your integration to this directory. Mixpanel for our customers.
Learn More = Learn More = Learn More =


Exporting report

screenPatterns:
Error
Import & Export

screenPatterns:
Import & Export
Action Option
Charts
Error
Import & Export

screenKeywords:
ooo B2B / Saa$
)‘( Boards Reports v Users Events Q_ Search 8 +K EE] @ §§§ Al PrﬁjecataData -
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v | “Y Undo $Z
0 = g0 @ Welcome! You are viewing a Mixpanel demo
= 0o S ° Start building with your own data by clicking “Implement Mixpanel.” (@ NewReport
1 E} Alerts
Events & Cohorts v + £ Jun30,2020 — Jul17,2020 Today VYesterday 7D 30D 3M  6M  12M o
D ExportPng | L Export B
Sign Up : Compare to previous quarter (%)
Count Total % Export PDF C Refresh Data
@ B. Landing Page - Total @ A. Sign Up - Total ‘ Data from <1 min ago
Q
D Landing Page : Event v Value v e
24
count Toral B, Landing Page - Total V%% Frentzorz
' ]
() First time ever 31 v | Select all
12
A. Sign Up - Total V%% 7 B. Landing Page - Total
' ]
® A. Sign Up - Total
Filter +
Aa City :
Is  California City
Breakdown +
1€
|)-( Boards Reports v Users Events Q_ Search 8 +K §§§ @ €§§ fl?grij:cata;ta v
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v | ) Undo ¥z
- — voo @ Welcome! You are viewing a Mixpanel demo
I][]o S e Start building with your own data by clicking “Implement Mixpanel.” [5- New Report
1 E} Alerts
Events & Cohorts v + ) Jun30,2020 — Jul17,2020 Today VYesterday 7D 30D 3M 6M  12M |= Linear v
¥ Export >
Sign Up : Compare to previous quarter %)
Count Total C Refresh Data
@ B. Landing Page - Total @ A. Sign Up - Total Data from < 1 min ago
Q
D Landing Page : Event v Value v _—
2
count Toral B, Landing Page - Total V%% Frentzorz
' ]
(@) First time ever 31 v | Selectall
12
A Sign Up - Total 200NN, B. Landing Page - Total
' ]
® A. Sign Up - Total
Filter +
Aa City :
Is  California City
Breakdown +
1€
|ooo B2B / Saa$
)-( Boards Reports v Users Events Q_ Search 8 +K g0 @ €§§ l PrﬁjecataData v
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + ) Jun30,2020 — Jul 17,2020  Today VYesterday 7D 30D 3M &M 12M |= Linear v [ Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q  Search
D Landing Page : Event v Value v
p 2 Event 2 of 2
court Tota o Lancing poge - Total LM entzo
' ]
(@) First time ever 31 v | Selectall
12
] B. Landing Page - Tota
' ]
" A. Sign Up - Total

Filter +
Aa City :

Is California City
Breakdown +

1€
|)-( Boards Reports v Users Events Q search 3 +K 8 (@ fl?grij:cata;ta v
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 — P ® Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &S ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + f5) Jun30,2020 — Jul 17,2020  Today Yesterday 7D 30D  3M  6M  12M = Linear v |= Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q_ Search
) Landing Page : Event v Value v
2
count ot B. Landing Page - Total 2NN Frentzorz
' ]
() First time ever 31 v | Select all
12
A Sign Up - Total /7777777777 B. Landing Page - Total
' ]
® A. Sign Up - Total

Filter +
Aa City :

Is  California City
Breakdown +

1€
|ooo B2B / Saa$
)-( Boards Reports v Users Events Q_ Search 8 +K g0 @ €§§ l PrﬁjecataData v
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Watch Tutorial
= 0o &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts + £ Jun30,2020 — Jul 17,2020  Today Yesterday 7D 30D 3M &M 12M |= Linear v [ Stacked Bar v
Sign Up : Compare to previous quarter X)

Count Total

@ B. Landing Page - Total @ A. Sign Up - Total
Q  Search
D Landing Page : Event v Value v
p 2 Event 2 of 2
court Tota o Lancing poge - Total LM entzo
' ]
(@) First time ever 31 v | Selectall
12
] B. Landing Page - Tota
' ]
" A. Sign Up - Total

Filter +
Aa City :

Is California City
Breakdown +

1€


Importing profiles

screenPatterns:
Import & Export
Loading

screenElements:
Progress Indicator
File Upload
Text Field

screenPatterns:
Import & Export
Loading
Import & Export
Add & Create
Import & Export

pageType: Application Application Application Application Application Application Application

screenKeywords:
Create or Modify Profile
Create Profile Update Profile Import from CSV
75% of profiles imported
O
Cancel
|Create or Modify Profile
Create Profile Update Profile Import from CSV
&) Upload CSV File
Cancel
|Create or Modify Profile
Create Profile Update Profile Import from CSV
@ Give each column a name (e.g. Sname, $phone, Industry). If you do not include a
Sdistinct_id column, it will be generated randomly for each profile.
.@ bulk_add_template - bulk_add_template.csv ﬁ

Property Names

$name 1Sname Values
Name

Enter a name for column #2 2
Abigail Smith
3

Enter a name for column #3 Jade Small
4
CS Mole

Enter a name for column #4

Cancel Import 4 profiles
|Create or Modify Profile
Create Profile Update Profile Import from CSV
Property Name Value
& Sdistinct_id jane@example.com
& Sname Jane Smith
+ Add Property
|Create or Modify Profile
Create Profile Update Profile Import from CSV
@ Give each column a name (e.g. Sname, $phone, Industry). If you do not include a
Sdistinct_id column, it will be generated randomly for each profile.
.@ bulk_add_template - bulk_add_template.csv ﬁ

Property Names

$name 1Sname Values
Name

$distinct_id 2
Abigail Smith

o 3

(] Enter a name for column #3 Jade Small
4

o CS Mole

() Enter a name for column #4

Cancel Import 4 profiles
|Create or Modify Profile
Create Profile Update Profile Import from CSV
@ Give each column a name (e.g. Sname, $phone, Industry). If you do not include a
Sdistinct_id column, it will be generated randomly for each profile.
.@ bulk_add_template - bulk_add_template.csv ﬁ

Property Names
Col 1Val

Enter a name for column #1 1 olumn 1 Values
Name

Enter a name for column #2 2
Abigail Smith
3

Enter a name for column #3 Jade Small
4
CS Mole

Enter a name for column #4

Cancel Import 4 profiles
|\V 2 o ooo App analytics
et Boards Reports Users Events Q Search 3 +K SRS @ €§§' Al Project Data
Users
0 Users with Profiles Y+ HideFilter ¢’ Edit Columns - 6 @ Export Add/Edit Profile Q_ Search profiles
i ALL USERS
+ Filter
Clear all
D Name Email Updated at ¢ Country Code Region City
This table is empty. Let's make a fresh start
@ 4 Profile(s) successfully saved. Changes may take a minute to process and display in your project. X


Filtering Integrations

screenElements:
Banner
Grid List
Card
Checkbox

screenPatterns:
Filter & Sort
Empty State
Filter & Sort

pageType: Marketing Marketing Marketing

screenKeywords:
Collections Q
Cohorts out of Mixpanel
No results Clear all
Events into Mixpanel
Events out of Mixpanel
© Noresults found.
RE USSR Try searching for another word or phrase
Schemas Synch
Support of Mixpanel's EU Servers
Supported Partner
Categories
A | B Testing / Experimentation
Advertising
Attribution / Deep Linking
Business Intelligence
CRM
Chat
Collaboration
Customer Data Platform
Customer Success
Dashboarding
Data Pipeline
Data Privacy / Compliance
Data Warehouse
Feature Flagging
Heatmapping
Implementation
|Collections Q_ Search by name, service or phrases

Cohorts out of Mixpanel

Events into Mixpanel

Events out of Mixpanel PARTNER PARTNER PARTNER

Formatted for Experiments Report

Schemas Synch @

Support of Mixpanel's EU Servers

Supported Partner AB Tasty Braze Sprig
AB Tasty is a customer experience Braze is a comprehensive customer Sprig's product experience insight

Categories optimization company. We help engagement platform that powers offering lets product teams capture

A/ B Testing / Experimentation brands build better user relevant and memorable user insights fast to turn them into
experiences and unlock new level... experiences between consumers... product users love.

Advertising

Attribution / Deep Linking

Business Intelligence PARTNER PARTNER PARTNER

CRM

Chat 4 productboard & Google Cloud

Collaboration

Customer Data Platform Productboard Figma Google Cloud

EEGIET Seeees Productboard is a customer-driven Figma is the first professional- Google Cloud Platform, offered by
product management system that grade online tool created Google, is a suite of cloud

Dashboarding empowers teams to get the right specifically for interface design. computing services that runs on

L products to market, faster. Amid... Born on the Web, Figma helps the... the same infrastructure that Goog...

Data Pipeline

Data Privacy / Compliance

Data Warehouse PARTNER PARTNER PARTNER

Feature Flagging \/ ®

Heatmapping a Ier . ha fOX

Implementation
|Collcctions Q_ Search by name, service or phrases
Cohorts out of Mixpanel
27 results Clear all
Events into Mixpanel
Events out of Mixpanel
PARTNER PARTNER PARTNER
Formatted for Experiments Report
Schemas Synch . \/ @
Support of Mixpanel's EU Servers ,\ APPTIMIZE®
Supported Partner -
. AB Tasty Apxor Apptimize
Categories AB Tasty is a customer experience Apxor is world's first digital nudging Apptimize helps product teams
optimization company. We help platform for apps. Do you know deliver the best user experiences
A/ B Testing / Experimentation brands build better user why apps like Instagram, Facebook, through cross-platform A/B testing
Advertising experiences and unlock new level... Pinterest etc quickly accelerate... and feature management.
Attribution / Deep Linking
Business Intelligence PARTNER PARTNER PARTNER
CRM
i of ith
Insider flagsmit netmera
Collaboration
Customer Data Platform Insider Flagsmith Netmera
Customer Success Insider’s Growth Management Flagsmith makes it easy to create Netmera aims to empower
. Platform is trusted by over 600+ and manage feature flags across companies that want to make a
PEEipEER Iy global brands including Carrefour, web, mobile, and server side difference in the sector with its
Data Pipeline IKEA, Samsung, Uniglo, Singapore... applications. Decouple deploy an... Omnichannel Engagement Platfor...
Data Privacy / Compliance
DCLEIUELCUE D PARTNER PARTNER PARTNER
Feature Flagging
&2 pusrwoosH LEANPLUM P
Implementation


Removing formula

screenKeywords:
AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close
Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I
Count Total
@ B. Landing Page - Total @ A. Sign Up - Total
7
D Landing Page :
Count Total A .
@ First time ever
Formulas + 4 .
3 &
Filter +
Aa city : 2 .:. .““ ?
I California City \ 5, ;
1 4 resesnsnsnaen "‘ — ':'. i ST oy R :-' 4 '-“' & —
Breakdown + o # B A
Jun 30 Jul 2 Jul 4 Jul 6 Julg Jul 10 Jul 12 Jul 14 Jul 16
Q_ Search
1€ f
Event2 v Average |/ Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I

Count Total

@ Percentage of new users
350

D Landing Page :

Count Total 300 .
@ First time ever

250

Formulas + 200 .. ' 2
Percentage of new users ((A/B)*100) X 150
Filter + 100
Aa City : w0 \

Is  California City /

0
Jun 30 Jul2 Jul4 Julé Jul8 Jul10 Jul2 Jul 14 Jul 16
Breakdown +
Formula1 v Average |!' Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
1€
Percentage of new users 36.6 31.9 1] 1] [1) 25 [1)
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
& Untitled + / Insights Report | Interesting insights about new users that sign up from the landing page & Close

Analyze Uniques by User v
0 = g0 @ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
- Oo &N ° Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + 5 Jun 30,2020 — Jul17,2020  Today  Yesterday 7D 30D 3M &M 12M |= Linear v Day v |~ Line v
Sign Up : Compare to previous quarter X) H+ I

Count Total

@ Percentage of new users
350

D Landing Page :

Count Total 300 .
@ First time ever

250

Formulas + 200 .. ' 2
Percentage of new users ((A/B)*100) X 150
Filter + 100
Aa City : w0 \

Is  California City /

0
Jun 30 Jul 2 Jul 4 Jul 6 Julg Jul 10 Jul 12 Jul 14 Jul 16
Breakdown +
Formula1 v Average |!' Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
1€
Percentage of new users 36.6 31.9 1] 1] [1) 25 [1)
|AV 4 Q ooo B2B / Saa$
™ Boards Reports v Users Events Q Search 3 +K 82 @ €§§ AllProject Data
¢ Untitled + / Insights Report |  Interesting insights about new users that sign up from the landing page & Close
0o N =
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
Start building with your own data by clicking “Implement Mixpanel.”
Events & Cohorts v + e —
) Jun30,2020 — Jul17,2020 Today VYesterday 7D 30D 3M 6M  12M |= Linear v Dayv |~ Line v
Sign Up :
Count Total Compare to previous quarter %) #+ T
- B Landing Page v X . @ Percentage of new users
Count Total
@ First time ever 30
250
Formulas +
200 ;
Percentage of new users ((A/B)*100)
150
Filter +
100
Aa City :
Is California City 50 \
Breakdown + Jun 30 Jul2 Jul4 Julé Jul8 Jul10 Jul2 Jul 14 Jul 16
Formula1 v Average |!' Past Avg. Jun 30 Mar 30 (Past) Jul1 Mar 31 (Past) Jul 2 Apr 1(P:
1€
Percentage of new users 36.6 31.9 1] 1] [1) 25 [1)


Updating profile photo

actions:
Editing Profile
Uploading & Downloading

screenElements:
Editable Text
Dialog

screenPatterns:
My Account & Profile
Media Editor
My Account & Profile
Settings & Preferences

screenKeywords:
)-( Boards Reports v Users Events Q Search 3 +K §§§ @ €§§' :I'I)sr:jz:lty;:: v
Personal Settings /N We don't have any data! [ Implement Mixpanel
Don't worry—it's easy to get implemented.

Your Profile

Organizations

Projects jdoe.mobbin@gmail.com i Delete Your Profile

Data & Privacy

Alerts
Name VZ4
Email jdoe.mobbin@gmail.com f
Password /
|Update Profile Photo X
(-, 4 ; d’
i ‘\' . ‘j‘»
\ R,
|Update Profile Photo X
- . M 4
(_ lv’l‘ ’
‘\‘ . o “,“p
e
|\V 4 > 000 App analytics
~ Boards Reports v Users Events Q Search 3 +K oo @ €§§' Al ProjectData
Personal Settings /N We don't have any data! [ Implement Mixpanel
Don't worry—it's easy to get implemented.
Your Profile
Organizations
Projects jdoe.mobbin@gmail.com i Delete Your Profile
Data & Privacy / ”\
Alerts | I
Name VZ4
Email jdoe.mobbin@gmail.com f
Password /
|\V 4 > 000 App analytics
et Boards Reports v Users Events Q search 3 +K 8 (@ Al ProjectData
Personal Settings /\ We don't have any data! [ Implement Mixpanel
Don't worry—it's easy to get implemented.
Your Profile
Organizations
Projects jdoe.mobbin@gmail.com T Delete Your Profile
Data & Privacy
Alerts pr
Name V4
Email jdoe.mobbin@gmail.com f
Password d
(@ Avatar updated X


Setting up two-factor authentication

screenPatterns:
Account Setup
QR Code

screenPatterns:
Bookmarks & Collections
Empty State

screenPatterns:
Login
Misc
Account Setup
Account Setup
QR Code
Bookmarks & Collections
Empty State

screenKeywords:
mixpanel
Log in to your account
a Continue with Google
or log in with email
Email Address
jdoe.mobbin@gmail.com ©®
Password
Forgot Password
Don't have an account? Sign Up
Having trouble logging in? Click here to set a new password.
If you need help, contact support.
Terms and Conditions Privacy Policy
Privacy - Terms
|mixpanel
®eo -
ti;
Save Your Recovery Codes
These recovery codes will be required if you are unable to access
your authentication app. This is the only time you are able to save
them. Learn more
jevutjxk dljwhadt hf2zb8p@ herlugt8
a7dlrti9 xvbé614f5 9f2yanoz i42ynoow
Copy Download
E] | acknowledge | have saved my recovery codes*
Terms and Conditions Privacy Policy
|mixpanel
®eo -

Set Up Two-Factor Authentication
Two-factor authentication is required by your organization. Select a
method to set up two-factor authentication. You can change this anytime
in settings. Learn more

O Authentication App (Recommended)

Use an app to get two-factor authentication codes. We
recommend using apps such as Google Authenticator, Authy and
Microsoft Authenticator.

O SMS

Mixpanel will send a unique verification code to a phone number
of your choice via SMS.
|mixpanel
Qe
Set Up Authentication App
Scan the image below with your two-factor
authentication app. Learn more
Of &0
e N .
L A
[ 'L e
o "r“
ol T ok RS
e 5= 0
E J "
Can't scan QR code?
Enter Verification Code
e.g. 239467
Back
Terms and Conditions Privacy Policy
|mixpanel
Qe
Set Up Authentication App
Scan the image below with your two-factor
authentication app. Learn more
. L L1
L A
[ 'L e
o "r“
ol T ok RS
Pk, o L
= '.r'.TD -
E J "
Can't scan QR code?
Enter Verification Code
475442
Back
Terms and Conditions Privacy Policy
|mixpanel
®eo -
ti;
Save Your Recovery Codes
These recovery codes will be required if you are unable to access
your authentication app. This is the only time you are able to save
them. Learn more
jevutjxk dljwhadt hf2zb8p@ herlugt8
a7dlrti9 xvbé614f5 9f2yanoz i42ynoow
Copy Download
| acknowledge | have saved my recovery codes*
Terms and Conditions Privacy Policy
|r = 000 App analytics
” Boards Reports v Users Events Q_ Search & +K gag @ -{5} AllProject Data
Discover B
/\ We don't have any data! [ Implement Mixpanel
New Board Don't worry—it's easy to get implemented.
Filter
»¥ Most Viewed 88 =
Creators
Created by anyone v
Types
(] 89 Boards
O Insights
(] o Funnels
(] 5 Flows
[] ¢ Retention
Monitor your metrics in one place
Looks like there aren't any boards or reports to browse yet. D @ Impact
Create your first board or use a template to get started.
Use a Template
1€


Boards

screenKeywords:
AV 4 Q ooo B2B / Saa$
et Boards Reports v Users Events Q Search 3 +K 82 @ €§§' AllProject Data
Discover . L. .
@ Welcome! You are viewing a Mixpanel demo Implement Mixpanel Watch Tutorial
New Board Start building with your own data by clicking “Implement Mixpanel.”
v Favorites
Board 46 results 2+ Most Viewed 88 = Filter 1 Clear all
Brainstorming board Creators
85 @ coreC KPI Last edited 5 month 3
0o ore Company KPls ast edited 5 months ago +
Created by anyone v
v Pinned
88 ul Example Funnels Reports Last edited 5 months ago °+ 2
Board Types
~ Example Insights ... @8
88 Sample iOS Dashboard Last edited 1year ago °+ 2 M co Boards
@" Core Company KPIs
O Insights
BHEamplsjiunnel-E 88 ~ Example Insights Reports Last edited 1 month ago °
. (] o Funnels
<J Example Retentio...
& Introduction to Mi... 88 Board Last edited 5 months ago ° C] S Flows
(] ©° Retention
v Your Boards 88 <J Example Retention Reports Last edited 1year ago °
@ Impact
Marketing KPI's: Sign ... 0
e 88 Insights report Last edited 35 minutes ago o
Brainstorming board
88 Brainstorming board Last edited 1 minute ago o
55 untitled Last edited 5 months ago o
88 Coco= Last edited 5 months ago @
e 55 untitled Last edited 5 months ago o