His interests revolve about critical management studies, open collaboration projects (such as Wikipedia or F/LOSS), narrativity, storytelling, knowledge-intensive organizations, virtual communities, organizational archetypes, all studied by interpretive and qualitative methods.
Hans intressen kretsar kring studier i kritisk management, öppna samarbetsprojekt (som Wikipedia och F/LOSS), berättande, kunskapsintensiva organisationer, virtuella gemenskaper, organisatoriska arketyper, allt studerat med interpretativa och kvalitatitva metoder .