By the late 1960s, however, it had become clear that the risky shift was just one type of many attitudes that became more extreme in groups, leading Moscovici and Zavalloni to term the overall phenomenon "group polarization".
Mot slutet av 1960-talet hade det dock blivit tydligt att risky shift bara var ett slag av flera attityder som blev mer extrema i grupper, varför Moscovici och Zavalloni myntade termen gruppolarisering.