The Etch A Sketch toy was invented in the late 1950s by André Cassagnes, an electrician with Lincrusta Co, who named the toy L'Écran Magique (The Magic Screen).
Etch A Sketch uppfanns i slutet av 1950-talet av elektrikern André Cassagnes, som gav leksaken namnet L'Ecran Magique (The Magic Screen/Den magiska skärmen).