Professor Martin Binks, director of the Nottingham University Institute for Entrepreneurial Innovation, said, "It is brilliant in its simplicity ... advertisers have been attracted to it by its novelty ... the site has become a phenomenon."
诺丁汉大学企业创新研究所所长马丁·宾克斯教授说，“它的朴素却使它更显才华……广告客户被它的新奇所吸引……这个网站已经成为一种现象”。