According to this model, technological change is seen as a social process involving producers and adopters and others (such as government) who are profoundly affected by cultural setting, political institutions and marketing strategies.
根据这个模型，技术革新被看作是一个社会过程，涉及产生者、使用者和其他人（如政府），这些人被文化环境、政治体系和市场营销战略深刻地影响着。