He founded Micro Instrumentation and Telemetry Systems (MITS) in 1970 to sell electronics kits to model rocketry hobbyists, but the first successful product was an electronic calculator kit that was featured on the cover of the November 1971 issue of Popular Electronics.
1970年他创立了微仪系统家用电子公司（MITS，Micro Instrumentation and Telemetry Systems），最初公司是面向火箭模型爱好者销售电子设备，然而其第一个成功的产品曾是1971年《大众电子》（Popular Electronics）封面上所介绍的电子计算器。