Additionally, Sony found that adults react best to advertising geared towards teenagers; according to Lee Clow, "One of the first things we resolved early on was that everyone is 17 when they play video games.
此外，索尼还发现，针对青少年的广告最适合针对成年人：根据李·克勞的说法，“我们早期解决的问题之一是，每个人在玩电子游戏的时候都是17岁。