According to digital culture expert Kevin Kelly, the modern attention economy is increasingly one where the consumer product costs virtually nothing to reproduce and the problem facing the supplier of the product lies in adding valuable intangibles that cannot be reproduced at any cost.
根据数字文化领域的专家凯文·凯里（Kevin Kelly）的看法，现代的注意力经济在消费品正在慢慢成为消费者产品不需要再生存的地方，而产品供应商面临的问题则在于增加了无法以任何成本复制的有价值的无形资产。