His campaign theme for the 2005 leadership race was based on the "broken society" theme, which he said Conservatives could address by returning the emphasis to marriage and reforming welfare.
他的2005年竞选领袖运动的主题基于“破碎社会”，他说保守主义者可以通过强调婚姻和改革福利国家（英语：Welfare reform）来解决这一问题。