The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough".
塞奈格广告代理公司花了6个月的时间来设计海报，负责人托尼·塞奈格表示：“不管我们怎么做，看起来就是不够吓人”。