During the 1967 Summer of Love, thousands of hippies gathered there, popularized by hit songs such as "San Francisco (Be Sure to Wear Flowers in Your Hair)".
1967年爱之夏期間，數以千計的嬉皮士聚集在那裡以打入排行榜（英语：chart hit）的歌曲作宣傳，例如《三藩市（務必在你的頭髮上戴上鮮花）（英语：San Francisco (Be Sure to Wear Flowers in Your Hair)）》。