The marketing mix is affected by the B2B uniqueness which include complexity of business products and services, diversity of demand and the differing nature of the sales itself (including fewer customers buying larger volumes).
市场营销组合经常受B2B独特性的影响，这种独特性包括企业产品和服务的复杂性、需求的多样性和销售本身的不同特性（包括更少的顾客购买更大的量）。