Determining if a communication aims to persuade readers to “think or act a certain way, enable them to perform a task, help them understand something, change their attitude,” etc., guides the technical writer on how to format their communication, and the kind of communication they choose (online help system, white paper, proposal, etc.).
通过确定信息的目的（例如旨在说服读者“以某种方式思考或行动、使他们能够完成某项任务、帮助他们理解某事物、改变他们的态度”），来指导写作人员如何设计版面、以及选择哪种文档类型（在线帮助、白皮书、建议书等）。