Madisch has said the company's business strategy is focused on highly targeted advertising based on analysis of the activities of users, saying "Imagine you could click on a microscope mentioned in a paper and buy it", and estimating the spending on science at $1 trillion per year under the control of a "relatively small number of people".
Madisch 表示，该公司的业务战略侧重于基于用户活动分析的高度针对性广告，称"想象一下你可以点击纸上提到的显微镜购买它"，并估计在"相对较少的人数"的控制下，每年在科学上的支出为1万亿美元。