With third parties like Namco, Square Enix, Electronic Arts, Sega, and Hudson Soft all making games for the iPod, Apple's MP3 player has taken steps towards entering the video game handheld console market. Even video game magazines like GamePro and EGM have reviewed and rated most of their games as of late.
What market can Apple participate in now that it has a variety of games available for iPod?
video game handheld console market