ASCII itself was first used commercially during 1963 as a seven-bit teleprinter code for American Telephone & Telegraph's TWX (TeletypeWriter eXchange) network. TWX originally used the earlier five-bit ITA2, which was also used by the competing Telex teleprinter system. Bob Bemer introduced features such as the escape sequence. His British colleague Hugh McGregor Ross helped to popularize this work –  according to Bemer, "so much so that the code that was to become ASCII was first called the Bemer-Ross Code in Europe". Because of his extensive work on ASCII, Bemer has been called "the father of ASCII."
What was the code first called in Europe?
Bemer-Ross Code