Pollination is the process by which pollen is transferred in the reproduction of plants, thereby enabling fertilisation and sexual reproduction. Most flowering plants require an animal to do the transportation. While other animals are included as pollinators, the majority of pollination is done by insects. Because insects usually receive benefit for the pollination in the form of energy rich nectar it is a grand example of mutualism. The various flower traits (and combinations thereof) that differentially attract one type of pollinator or another are known as pollination syndromes. These arose through complex plant-animal adaptations. Pollinators find flowers through bright colorations, including ultraviolet, and attractant pheromones. The study of pollination by insects is known as anthecology.
What attracts insects?
bright colorations, including ultraviolet, and attractant pheromones