Copper's greater conductivity versus other metals enhances the electrical energy efficiency of motors. This is important because motors and motor-driven systems account for 43%-46% of all global electricity consumption and 69% of all electricity used by industry. Increasing the mass and cross section of copper in a coil increases the electrical energy efficiency of the motor. Copper motor rotors, a new technology designed for motor applications where energy savings are prime design objectives, are enabling general-purpose induction motors to meet and exceed National Electrical Manufacturers Association (NEMA) premium efficiency standards.
By using copper motor rotor technology it is allowing industry to exceed what standards?
efficiency standards