Everton regularly take large numbers away from home both domestically and in European fixtures. The club implements a loyalty points scheme offering the first opportunity to purchase away tickets to season ticket holders who have attended the most away matches. Everton often sell out the full allocation in away grounds and tickets sell particularly well for North West England away matches. In October 2009, Everton took 7,000 travelling fans to Benfica, their largest ever away crowd in Europe since the 1985 European Cup Winners' Cup Final.
How does the Everton FC promote fans to purchase away tickets?
loyalty points