Typically, matches are staged between a protagonist (historically an audience favorite, known as a babyface, or "the good guy") and an antagonist (historically a villain with arrogance, a tendency to break rules, or other unlikable qualities, called a heel). In recent years, however, antiheroes have also become prominent in professional wrestling. There is also a less common role of a "tweener", who is neither fully face nor fully heel yet able to play either role effectively (case in point, Samoa Joe during his first run in TNA from June 2005 to November 2006).
What are other names for a protagonist?
babyface, or "the good guy"