The role of the gas is to prevent evaporation of the filament, without introducing significant heat losses. For these properties, chemical inertness and high atomic or molecular weight is desirable. The presence of gas molecules knocks the liberated tungsten atoms back to the filament, reducing its evaporation and allowing it to be operated at higher temperature without reducing its life (or, for operating at the same temperature, prolongs the filament life). It however introduces heat losses (and therefore efficiency loss) from the filament, by heat conduction and heat convection.
What is a potential problem with the use of gas in a light bulb?
introduces heat losses (and therefore efficiency loss)