Windows 8 was distributed as a retail box product on DVD, and through a digital download that could be converted into DVD or USB install media. As part of a launch promotion, Microsoft offered Windows 8 Pro upgrades at a discounted price of US$39.99 online, or $69.99 for retail box from its launch until January 31, 2013; afterward the Windows 8 price has been $119.99 and the Pro price $199.99. Those who purchased new PCs pre-loaded with Windows 7 Home Basic, Home Premium, Professional, or Ultimate between June 2, 2012 and January 31, 2013 could digitally purchase a Windows 8 Pro upgrade for US$14.99. Several PC manufacturers offered rebates and refunds on Windows 8 upgrades obtained through the promotion on select models, such as Hewlett-Packard (in the U.S. and Canada on select models), and Acer (in Europe on selected Ultrabook models). During these promotions, the Windows Media Center add-on for Windows 8 Pro was also offered for free.
During it's launch how much was a Windows 8 upgrade?
$39.99 online, or $69.99 for retail box